Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban developers,

has announced the launch of its newest flagship project, “Talala”, located in the heart of New Heliopolis City.

With a total investment of EGP 90 billion, this development marks a significant milestone in

the company’s growth strategy, aiming to deliver high-quality, luxurious, and sustainable urban communities.

The project targets estimated sales of EGP 202 billion, underlining Madinet Masr’s continued

contribution to the national economy through real estate projects that offer long-term value and

modern living standards.

Strategic Location and Vast Development Area

Talala is ideally situated in New Heliopolis City, spanning two adjacent land plots with a

total area of 491.41 feddans (equivalent to 2,064,065.16 sqm).

The development is divided into two phases:

Phase One: 246.31 feddans

Phase Two: 245.12 feddans

Over 4,000 Fully Finished Units in Phase One

The first phase of Talala includes 4,174 fully finished units, designed to cater to a variety of lifestyle needs.

Unit types include:

Standalone villas: 180 to 287 sqm

Townhouses: 175 sqm

Double-loaded townhouses: approx. 170 sqm

S-Villa units: 215 to 245 sqm

Residential apartments: 35 to 170 sqm

Unit handover is scheduled within 4.5 years.

A Vision Rooted in Quality, Luxury, and Sustainability

Eng. Abdallah Sallam, President and CEO of Madinet Masr, commented on the launch:

“The launch of ‘Talala’ is a reflection of our long-standing vision to build sustainable and integrated communities.

Our mission has always been to deliver real estate products of global standards that fulfill the

evolving aspirations of our customers. With over 66 years of legacy, we remain focused on combining quality,

luxury, and sustainability in every development.

Talala marks a major step forward in our journey to positively impact Egypt’s real estate sector.”

Comprehensive Services and Lifestyle Amenities

Talala is designed as a fully integrated community, offering a range of facilities to meet the

needs of modern living, including:

Administrative offices and retail spaces

A Club House with sports and social facilities

A university offering high-quality educational opportunities

A Strategic Expansion Toward a Smarter Future

The launch of Talala aligns with Madinet Masr’s broader strategy of innovation-driven, calculated expansion,

with a focus on long-term value creation for residents and stakeholders alike.