Egypt Makes Debut with Dedicated Startup Pavilion in Tokyo
Egypt marked a major milestone in its global innovation journey by participating for the first time with a dedicated pavilion of 10 tech startups at SusHi Tech Tokyo 2026, held from April 27 to 29 in Tokyo, Japan.
The participation is led by Information Technology Industry Development Agency (ITIDA), in collaboration with Japan International Cooperation Agency, highlighting the rising global footprint of Egyptian tech startups and their growing competitiveness in international markets.
The Egyptian pavilion received high-level attention, with official visits from Ambassador Ragui ElEtreby and Yuriko Koike, underscoring the strategic importance of Egypt’s presence at the event.
ITIDA and JICA Partnership Drives Global Expansion
Egypt’s participation comes under the Project NINJA (Next Innovation with Japan) initiative, a strategic collaboration between ITIDA and JICA aimed at empowering startups to scale globally.
The program focuses on connecting Egyptian startups with international innovation ecosystems, facilitating access to investment opportunities, and positioning Egypt as a regional hub for technology, digital services, and innovation-driven entrepreneurship.
Strategic Investment Opportunities and B2B Engagements
As part of the official exhibition agenda, Egyptian startups are actively engaging in B2B meetings and investment sessions with Japanese and international investors, venture capital firms, and financial institutions.
These interactions are expected to unlock strategic partnerships, accelerate business growth, and strengthen economic and technological ties between Egypt and Japan.
Commenting on the participation, Eng. Ahmed Elzaher, CEO of ITIDA, emphasized that Egypt’s debut at SusHi Tech Tokyo represents a critical step toward expanding into Asian markets—particularly Japan, one of the most advanced and high-value global markets. He highlighted the initiative’s role in connecting innovative Egyptian startups with global investors and enabling scalable international growth.
10 Egyptian Tech Startups Driving Innovation Across Key Sectors
The Egyptian pavilion features a diverse lineup of startups operating in high-growth sectors such as e-commerce, healthcare, logistics, energy, manufacturing, and cybersecurity:
- Breadfast: A quick-commerce platform delivering daily essentials through a tech-enabled supply chain.
- Chefaa: An AI-powered healthcare platform improving access to medication.
- Rology: A teleradiology platform offering AI-enabled radiology services.
- Trella: A data-driven logistics marketplace connecting shippers and truck owners.
- NoorNation: A cleantech company providing solar energy and water solutions.
- SURGiA / DentaCarts: A digital medical supply chain platform enhancing traceability.
- Pharmacy Marts: A platform linking pharmacies with suppliers through integrated solutions.
- Buguard: A cybersecurity firm specializing in threat detection and vulnerability management.
- MTOR: A digital car maintenance services platform.
- INDOS: An AI-powered manufacturing optimization platform.
These startups were selected through a rigorous evaluation process led by ITIDA and JICA, alongside Japanese venture capital stakeholders, based on innovation, scalability, investment readiness, and alignment with Japanese market demands.
Startup Genome Report Highlights Egypt’s Rapid Ecosystem Growth
On the sidelines of the event, Startup Genome, in partnership with ITIDA and JICA, released the Egypt Startup Ecosystem Report, showcasing Egypt’s dynamic entrepreneurial landscape.
Key highlights from the report include:
- Over 1,500 active startups in Egypt
- More than 15 VC and CVC funds operating in the market
- Over $2.1 billion raised in venture capital funding (2020–2025)
- Startup exits exceeding $7.4 billion across more than 50 deals
The report also identifies Egypt as an emerging hub for advanced technologies, including artificial intelligence, fintech, semiconductors, and Arabic-language AI solutions, supported by a strong and cost-efficient talent pool.
Egypt Strengthens Position as Regional Innovation Hub
Egypt continues to solidify its role as a gateway for startups expanding into the Gulf and African markets, leveraging its strategic location, skilled workforce, and growing investor interest.
Participation in global platforms like SusHi Tech Tokyo provides Egyptian startups with unparalleled exposure, enabling them to showcase innovative solutions and build partnerships that support international scaling.
SusHi Tech Tokyo: Asia’s Leading Innovation Platform
SusHi Tech Tokyo is recognized as one of Asia’s premier innovation and technology events, bringing together startups, investors, global corporations, policymakers, and government leaders.
The 2026 edition features approximately 700 startups from around the world, all collaborating to develop cutting-edge solutions for sustainable and smart cities.
