Siva Properties Strengthens Leadership Structure to Support Growth Strategy

Siva Properties has announced the appointment of Samah Malek as Sales Director, as part of the company’s strategy to strengthen its leadership structure in preparation for a major expansion phase in the Egyptian real estate market during the coming period.

The move comes within the framework of the company’s vision to support its operational structure with experienced real estate professionals capable of driving growth targets, enhancing sales performance, and supporting the company’s expansion plans.

Focus on Strong Sales Growth and Customer Experience

Siva Properties expressed confidence in Samah Malek’s ability to lead the sales sector through a strategy focused on building strong teams, enhancing customer experience, and achieving ambitious sales targets aligned with the company’s expansion plans and upcoming project launches in the Egyptian market.

For her part, Samah Malek stated that the next phase will witness strong marketing and sales activities targeting clients seeking smart investment opportunities and sustainable returns.

She emphasized that the company is committed to delivering a fully integrated customer experience that begins with professional marketing and extends to after-sales services, with the goal of strengthening customer trust and achieving the highest levels of client satisfaction.

Digital Marketing Strategy to Boost “Avida” Project Presence

Malek revealed that the company is currently implementing an advanced marketing strategy based on digital content and interactive customer experiences, aimed at strengthening the market presence of Avida and reinforcing its position as a project that combines a prime location, modern identity, and strong investment value.

She added that Siva Properties aims to achieve significant growth in sales volumes during the upcoming period, while expanding its portfolio with new projects that offer a modern real estate concept combining investment value with an integrated lifestyle experience.

“Avida” Positioned Among the Most Anticipated North Coast Projects

According to Malek, the “Avida” project is considered one of the most anticipated developments on Egypt’s North Coast, as the company is developing it with a new vision aimed at redefining the concept of serviced and hotel apartments in a more sophisticated and modern way that aligns with customer expectations and the evolving needs of both the real estate and tourism sectors.

She also revealed that the company is preparing to launch a new phase within the “Avida” project soon, amid growing interest from both clients and investors, as part of a strategy focused on delivering units with specifications and services that meet current market demands while ensuring long-term investment value.