Madinet Masr announced that Eng. Abdallah Sallam, President and Chief Executive Officer of the company, has been included in Forbes Middle East’s Top 100 Most Impactful Real Estate Leaders for 2026. This marks his third consecutive appearance on the prestigious list since its inception in 2024.
This recognition highlights Madinet Masr’s continued strong performance and its long-term strategic vision, which has been instrumental in driving sustainable growth and expansion. The company has strengthened its position in the Egyptian real estate market through the development of integrated, sustainable urban communities designed to meet evolving customer needs and market trends.
Strategic Leadership and Expansion-Driven Growth
Under Sallam’s leadership, Madinet Masr has successfully executed its growth strategy, focusing on portfolio diversification through vertical expansion, maximizing the value of its asset base, and leveraging its strategic land bank of 12.8 million square meters.
The company has also embedded innovation and sustainability across its development strategy, reinforcing its role in urban transformation in alignment with Egypt Vision 2030.
In parallel, 2025 marked significant progress in Madinet Masr’s regional expansion strategy, with notable developments in both Saudi Arabia and the United Arab Emirates, strengthening its footprint across key regional markets.
Record Financial Performance in 2025
Madinet Masr delivered record-breaking financial and operational results in 2025, achieving its highest-ever new sales value of EGP 52.1 billion, reflecting an 11% year-on-year increase. This performance underscores the resilience of the company’s business model and its scalable growth strategy.
Key performance highlights include:
- 4,462 residential units sold during 2025
- 1,941 units delivered, representing a 201% increase year-on-year
- EGP 11.7 billion in revenues, up 38% annually
- Net profit of EGP 3.6 billion, reflecting 24% annual growth
These results demonstrate Madinet Masr’s strong operational execution and its continued commitment to delivery timelines, strengthening customer trust and market confidence.
Sustainable Growth and Market Leadership
These achievements reinforce Madinet Masr’s trajectory toward long-term sustainable growth, supported by its strong performance in the Egyptian market since 2022 and its expanding regional presence.
The company continues to focus on creating lasting value for the real estate sector and its stakeholders, further solidifying its position among the Top 10 real estate developers in Egypt.
