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LG Electronics Unveils AI-Driven Home Solutions and Expansion Plans at LG InnoFest 2026 MEA

Posted on فبراير 15, 2026فبراير 15, 2026 by doha

LG Electronics showcased its cutting-edge AI-driven home innovations and regional

expansion strategy at LG InnoFest 2026 MEA in Abu Dhabi, attracting over 250 partners

and media representatives from across the Middle East and Africa (MEA) The event

highlighted LG’s AI Home ecosystem, regional product solutions, and growth plans

emphasizing the company’s commitment to enhancing consumer lifestyles through AI technology

AI Home Ecosystem: Transforming Smart Living in the MEA Region

During LG InnoFest 2026, LG Electronics introduced its integrated AI Home ecosystem

which combines smart appliances, IoT sensors, and generative AI technologies The system

enables intuitive voice interactions, automated home management, and enhanced energy

optimization and home security Powered by the LG ThinQ platform, the ecosystem is designed

to adapt to individual user needs while also supporting an open architecture that integrates

third-party devices This flexibility is perfect for both residential and B2B applications, including

smart homes, apartments, and hospitality projects across the region

LG’s Vision for a “Zero Labor Home”: Reducing Household Burdens with AI

As part of its ongoing innovation efforts, LG Electronics emphasized its “Zero Labor Home

vision, where AI-enabled systems automatically adapt to user behavior and environmental

conditions This reduces the daily household burden, allowing users to enjoy a more comfortable

efficient, and convenient living experience By leveraging AI and machine learning, LG aims to

simplify routine tasks and enhance the overall quality of life

AI-Powered Product Solutions Tailored for the MEA Market

LG also unveiled a wide range of AI-powered home appliances tailored specifically

for the Middle East and Africa markets These include

Advanced Clothing Care Solutions Powered by AI Core-Tech, these solutions offer

intelligent garment care for a variety of fabrics, optimizing washing and drying cycles

Next-Generation Kitchen Appliances: Designed with built-in aesthetics and intelligent

functionality, these appliances enhance the cooking experience while providing

energy-efficient solutions AI-Powered Cleaning Solutions From robot vacuums

to stick vacuums, LG’s cleaning devices feature advanced AI technologies that

optimize cleaning efficiency and adapt to various home environments

In addition, LG presented its latest premium TV lineup, which includes advanced

personalization features through the webOS platform, offering a more immersive

and tailored viewing experience for consumers

Expanding LG’s Product Portfolio to Meet Regional Demand

In alignment with its regional commitment, LG announced plans to expand its product

portfolio to serve a broader range of consumers across the MEA region The company

will introduce additional mid-range and entry-level products to cater to a diverse consumer

base Furthermore, LG is committed to designing products that match local lifestyle needs

including customized refrigeration, laundry solutions, and built-in kitchen appliances that

align with regional housing and usage patterns

“Our Promise”: Strengthening Customer Experience Through Localized Service Programs

LG also emphasized its commitment to enhancing the customer experience in the region through its

Our Promise” initiative This program focuses on providing market-specific services and support

to ensure the long-term performance and satisfaction of LG products. By offering tailored services

and support, LG aims to build stronger relationships with consumers across the region

Looking Ahead: Accelerating Growth in the MEA Region

Looking to the future, Phil Jung, Regional Director of LG Electronics Middle East

and Africa, stated, “LG InnoFest 2026 MEA provided an opportunity to share how

we are approaching innovation and growth in this region By combining AI technologies

with a deeper understanding of local needs, we aim to deliver solutions that are practical

relevant, and valuable for consumers across the MEA region To accelerate its growth

LG Electronics plans to continue investing in AI technologies, strengthen local partnerships

enhance service infrastructure, and expand its offerings in smart home solutions and smart

buildings for both residential and business sectors across the region

LG Electronics remains at the forefront of AI-powered innovation in the smart home

and appliance sectors By aligning cutting-edge technology with the evolving needs

of the Middle East and Africa, LG is set to revolutionize home living and business

solutions across the region, driving both consumer satisfaction and regional growth

LG Electronics Wins Ninth Consecutive AHRI Performance Award for HVAC Excellence

Posted on فبراير 12, 2026فبراير 12, 2026 by doha

LG Electronics has been awarded the prestigious AHRI Performance Award for its Variable

Refrigerant Flow (VRF) systems, air-cooled chillers, and water-cooled chillers, marking the

ninth consecutive year of recognition This acknowledgment highlights LG’s unwavering

commitment to delivering efficient, reliable, and innovative HVAC solutions that meet the

growing demands of residential, commercial, and industrial applications

LG’s Consistent Excellence in HVAC Performance

The AHRI Performance Award, granted by the Air-Conditioning, Heating & Refrigeration Institute

(AHRI), recognizes manufacturers whose HVAC products meet or exceed their stated performance

claims during independent testing over a three-year period LG‘s latest performance certification

includes six product categories, ranging from VRF systems and chillers to residential water heaters

and forced-circulation heating and cooling coils This ongoing success underscores LG’s customer

centric approach and dedication to delivering top-tier quality across its entire HVAC portfolio

Highlighting LG’s Advanced VRF Systems and Chillers

Among the notable products evaluated this year, Multi V 5, one of LG’s advanced VRF systems

received special recognition for its exceptional operational performance and reliability Featuring

AI-based optimization, the system enhances operational efficiency and comes with an intuitive

control platform that simplifies system management For nine consecutive years, LG’s air-cooled

and water-cooled chillers have also earned AHRI Performance Award certification The chillers

leverage LG’s proprietary compressor technology, ensuring superior energy efficiency and performance

which positions LG as a leader in the HVAC industry

LG’s First-Ever Recognition for Residential Water Heaters

For the first time, LG’s residential water heaters were included in the AHRI evaluation

demonstrating the company’s expertise and innovation in heating, ventilation, and air

conditioning technology LG’s flagship Inverter Heat Pump Water Heater features the

exclusive DUAL Inverter compressor and boasts ENERGY STAR® certification for its

outstanding energy efficiency Additionally, the product operates at low noise levels

(42dB(A)) and offers a Turbo Mode via the LG ThinQ™ app for reliable hot water

supply during peak demand

A Commitment to Quality and Innovation in HVAC Solutions

James Lee, President of LG’s Eco Solution Company, commented “This recognition

from AHRI across multiple product categories reflects the consistent performance of

LG’s HVAC solutions. It is a testament to our disciplined approach to product development,

validation, and quality management Our ongoing focus is to provide energy-efficient

HVAC solutions that meet the diverse needs of our customers in various operating environments

More About LG’s HVAC Expertise

The LG Eco Solution Company (ES) specializes in advanced HVAC solutions, including chillers,

VRF systems, and residential water heaters Dedicated to delivering exceptional indoor comfort

and well-being, LG’s HVAC products integrate cutting-edge technology to optimize energy usage

while offering sustainable and reliable performance

For more information about LG’s HVAC solutions and to explore their full range

of products, visit www.lg.com/global/business/hvac

Media Contacts

LG Electronics, Inc.
Léa Lee: +82 2 3777 3981 | [email protected]
Jenny Shin: +82 2 3777 3692 | [email protected]
www.LGnewsroom.com

LG Electronics Accelerates Growth in MEA with AI-Powered Innovations at LG InnoFest 2026

Posted on فبراير 5, 2026فبراير 5, 2026 by doha

LG Electronics (LG), a leader in AI-powered smart home solutions, unveiled its growth

strategy for the Middle East and Africa (MEA) region at LG InnoFest 2026, held in Abu Dhabi

The event, attended by over 250 partners and media representatives from across the MEA, served

as a key platform for LG to outline its strategic vision and reaffirm its commitment to delivering

cutting-edge technology and tailored solutions for the region At LG InnoFest 2026 MEA, LG Electronics

demonstrated its continued leadership in the premium smart home market with a range of AI-powered

innovations The company presented an array of smart appliances, including washing machines, refrigerators

air conditioners, and premium TVs that are designed to adapt to user needs and offer personalized experiences

These products incorporate AI technology to optimize functionality and enhance everyday living

AI-Enhanced Home Appliances Transform Everyday Living

Among the key highlights at the event were AI-powered washing machines that

intelligently adjust wash cycles based on factors like load weight, fabric type, and soiling

level AI-enabled refrigerators were also showcased, featuring smart temperature control

that adapts to usage patterns Additionally, AI air conditioners were introduced, which

automatically adjust settings based on real-time room conditions to enhance comfort and

energy efficiency LG’s premium TVs also took center stage, including the ultra-thin Wallpaper

OLED TV with True Wireless technology, delivering superior picture quality and sound

Thanks to the integration of AI, LG’s TVs can personalize content and offer an evolving

webOS platform that continually enhances the viewing experience

These innovations are part of LG’s vision for a seamless smart home ecosystem where

all devices work together, adapting to user preferences and daily routines, ultimately striving

to create a Zero Labor Home This vision aims to free consumers from the burden of everyday

chores, allowing them to focus on what truly matters

Expanding LG’s Product Portfolio for the MEA Region

As part of its growth strategy, LG announced plans to expand its MEA product

portfolio, introducing additional mid- and entry-level appliances to cater to a broader

range of consumers The company will roll out region-specific products such as top

freezers, chest freezers, and twin-tube washing machines, all designed to meet local

preferences and lifestyles LG will also increase its offerings of built-in kitchen appliances

to accommodate diverse housing and kitchen needs across the region

Strengthening Sales and Service with Local Insights

In response to increasing competition, LG emphasized the importance of strengthening

both sales and service capabilities in the MEA region The company is leveraging its

market-specific insights to ensure that its offerings are relevant and valuable to local consumers

As part of its “Our Promise” initiative, LG is committed to enhancing localized service programs

designed to meet the unique expectations of individual markets We are deeply committed to

enhancing the quality of life for consumers in the MEA region through intelligent, AI-powered

technologies,” said Phil Jung, LG Electronics’ Regional Representative for the Middle East and Africa

By combining cutting-edge innovations with an understanding of local needs, we aim to deliver

practical, relevant, and value-driven solutions for consumers across the region

Continued Investment in Product Development and Local Partnerships

As part of its long-term strategy, LG Electronics plans to continue investing in product

development, expanding local partnerships, and building robust service infrastructure

to strengthen its presence in the MEA market The company’s goal is to solidify its

position as a trusted premium brand known for delivering high-quality, AI-powered solutions

tailored to the unique needs of regional consumers At LG InnoFest 2026 MEA, LG Electronics

showcased its commitment to driving innovation and growth in the MEA region through

AI-powered home appliances and smart home solutions With a focus on meeting the local needs

of consumers, LG is poised to deliver solutions that improve daily living while providing

personalized and intelligent experiences for users across the Middle East and Africa

LG Sound Suite Redefines Home Audio with Dolby Atmos FlexConnect Technology

Posted on ديسمبر 25, 2025ديسمبر 25, 2025 by doha

LG Electronics (LG) is set to reshape the future of home entertainment at CES 2026 with

the introduction of LG Sound Suite, a next-generation modular home audio system designed

for maximum flexibility and immersive performance At the heart of the system is the H7 soundbar

the world’s first soundbar powered by Dolby Atmos® FlexConnect™, enabling room-adaptive Dolby

Atmos sound without complex setup requirements

World’s First Soundbar with Dolby Atmos FlexConnect

The H7 soundbar delivers an advanced Dolby Atmos experience that intelligently adapts

to different room layouts With Dolby Atmos FlexConnect, audio performance automatically

adjusts to speaker placement, allowing users to enjoy cinematic sound without traditional

wiring or calibration challenges When used as the lead device, the H7 soundbar connects

seamlessly to any TV via HDMI, offering unmatched compatibility and freedom LG is also

expanding Dolby Atmos FlexConnect support to its 2026 premium TV lineup and select 2025

models through a future software update, further enhancing ecosystem integration

Modular Wireless Audio with 27 Configuration Options

LG Sound Suite is designed to grow with the user Consumers can mix and match wireless

components—including the M7 and M5 surround speakers and the W7 subwoofer—with or

without the H7 soundbar. This modular approach enables 27 possible configurations, from a

compact setup to a powerful 13.1.7-channel home theater system This flexibility allows

users to start small and expand over time, creating a customized audio solution

tailored to their space and lifestyle

Immersive Dolby Atmos Sound Made Simple

As streaming platforms increasingly deliver movies, TV shows, sports, and games

in Dolby Atmos, demand for high-quality home audio continues to grow Dolby Atmos

FlexConnect simplifies immersive sound by intelligently tuning audio to the listening

environment, ensuring every seat becomes the best seat in the room With Bluetooth

and Wi-Fi connectivity, LG Sound Suite ensures effortless pairing and seamless streaming

across devices, reinforcing ease of use without sacrificing performance

AI-Powered Audio Optimization with Sound Follow and Room Calibration Pro

LG elevates the listening experience further with proprietary technologies

Sound Follow uses ultra-wideband (UWB) technology to dynamically adjust the audio

sweet spot based on the listener’s location Room Calibration Pro analyzes room acoustics

and applies AI-driven processing to deliver balanced, room-filling sound

Together with Dolby Atmos FlexConnect, these features provide personalized

immersion and consistent audio quality across any seating position

Powered by LG’s α11 AI Processor Gen 3

The H7 soundbar is powered by the α (Alpha) 11 AI Processor Gen 3, the same

advanced chip found in LG’s flagship OLED TVs Leveraging deep learning and a Neural

Processing Unit, the processor enhances clarity, spatial accuracy, and realism With AI Sound

Pro+, stereo content is up-mixed into immersive spatial audio, while AI-powered object

separation ensures voices, music, and effects remain clear and balanced Audio settings

automatically adapt to different content genres for optimal performance

Premium Acoustic Performance with Peerless Speakers

Every component in LG Sound Suite features Peerless speaker units, a brand renowned

for over a century of audio craftsmanship. By combining Peerless acoustic excellence with

the flexibility of Dolby Atmos FlexConnect, LG delivers a new benchmark in wireless Dolby

Atmos home audio systems

Industry Leaders on the Future of Immersive Audio

Together with Dolby, we’ve made immersive audio flexible for every home

said Lee Jeong-seok, Head of the Audio Business Division at LG Media Entertainment

Solution Company LG Sound Suite empowers consumers to build the system they

want and enjoy cinematic sound from any seat Dolby and LG are unlocking a new level

of audio flexibility, said John Couling, Senior Vice President of Entertainment at Dolby

Laboratories Dolby Atmos FlexConnect fits naturally into any home without the

complexity of traditional systems

LG Sound Suite at CES 2026

LG Sound Suite will be showcased at CES 2026 from January 6–9 at LG’s booth

For the latest updates on LG’s home entertainment innovations, visit the LG Newsroom

LG to Unveil AI‑Powered In‑Vehicle Solutions at CES 2026, Winning CES Best of Innovation Award

Posted on ديسمبر 17, 2025 by Shahd

LG Electronics will debut an immersive experiential space at CES 2026 showcasing its future mobility vision built on “Affectionate Intelligence.” Visitors will sit in a fully reimagined cabin—driver, front‑passenger and rear seats—where AI reshapes every ride into a more intuitive, human‑centered experience. The new suite of solutions has earned the CES 2026 Best of Innovation Award in In‑Vehicle Entertainment, the first win for LG Vehicle Solution Company in this category.

The showcase centers on three flagship solutions: *Mobility Display Solution*, which turns the windshield into a transparent OLED interface displaying essential information like traffic‑signal countdowns and virtual scenery; *Automotive Vision Solution*, an advanced in‑cabin sensing system that tracks gaze, gestures, clothing color and attention to deliver context‑aware safety alerts and personalized content; and *In‑Vehicle Entertainment Solution*, offering memory‑based media, real‑time translation and AI‑curated entertainment that syncs with external scenery and supports video calls.

In the Mobility Display zone, AI overlays data directly onto the windshield—showing wait times above signals and transforming a dull tunnel into a lush forest of cherry‑blossom petals during autonomous mode. The Automotive Vision Solution uses eye‑tracking and gesture control to expand interest‑based information, while anamorphic graphics boost realism; for example, a passenger glancing at a building ad triggers related product details on their display. The Entertainment Solution recognizes outside landmarks and projects linked photos onto the window, recommends personalized content for long trips, and even translates sign‑language gestures into on‑screen text for seamless communication.

“Our future mobility vision comes alive by embedding AI across all our solutions—many already in production with global OEMs,” said Eun Seok‑hyun, President of LG Vehicle Solution Company. “Accelerating these innovations to market positions us to lead the era of AI‑driven vehicles.”

The LG AI‑Powered In‑Vehicle Solutions will be on display at booth #15004, Las Vegas Convention Center, Jan 6‑9, 2026. For more information, visit (link unavailable). ¹ ²

LG and Mercedes-Benz Deepen Collaboration to Advance Next-Generation Mobility Technologies

Posted on نوفمبر 18, 2025نوفمبر 18, 2025 by doha

Senior executives from LG Electronics, LG Display, LG Energy Solution, and LG Innotek

met with MercedesBenz AG to discuss expanding cooperation under the “One LG Solution

strategy—an initiative designed to unify the technological strengths of LG Group affiliates and

reinforce their leadership in the global automotive components market

The meeting was held at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius

Chairman of the Board of Management and CEO of Mercedes-Benz AG. Attendees included

William Cho, CEO, LG Electronics

Jeong Cheol-dong, CEO, LG Display

Kim Dong-myung, CEO, LG Energy Solution

Moon Hyuk-soo, CEO, LG Innotek

Mathias Vaitl, CEO, Mercedes-Benz Korea

along with senior executives from both companies

Discussions Focus on EV Transition and Digitalized, Sustainable Global Production

Talks centered on enhancing cooperation to support Mercedes-Benz’s mobility transformation

particularly its shift toward electric vehicles (EVs) and the creation of a flexible, sustainable

global production network driven by digitalization and automation

Aligned with this vision, the four LG affiliates showcased their cutting-edge innovations in

EV components and battery technologies

Automotive OLED and P-OLED displays

Autonomous driving sensors, including LiDAR, Radar, and next-generation camera modules

These solutions highlight LG’s goal of strengthening integration across mobility technologies through

the One LG Solution framework

Ongoing Collaboration Across Software-Defined Vehicles, Displays, Batteries and Sensors

LG Electronics has long partnered with Mercedes-Benz on core systems for software-defined

vehicles, such as in-vehicle infotainment (IVI) platforms and advanced driver assistance systems (ADAS)

A notable achievement is the OLED-based panoramic IVI system co-developed for the Mercedes-Benz EQS

featuring a curved display spanning the entire dashboard—an industry-leading example of immersive

in-car screen technology

LG Display: Supplier of Next-Generation P-OLED Panels

LG Display has supplied Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020

These flexible, high-resolution displays support the sleek, curved designs used in the latest

MBUX Hyperscreen, delivering superior image clarity and premium aesthetics

LG Energy Solution: Powering the Future of Mercedes-Benz EVs

LG Energy Solution continues its strategic partnership in EV battery development, providing

advanced, high-performance battery technologies critical to Mercedes-Benz’s electric transition

LG Innotek: Expanding Work on Autonomous Driving Sensor Technologies

LG Innotek is discussing expanded collaboration with Mercedes-Benz involving key

autonomous driving sensors, including

High-precision camera modules

LiDAR systems

Radar technologies

These components are central to safer and more advanced autonomous mobility

Executive Remarks: A Shared Vision for Innovation, Quality and Sustainability

Ola Källenius, CEO of Mercedes-Benz AG, stated

At Mercedes-Benz, we firmly believe that bold, collaborative partnerships shape the

next generation of our vehicles. With LG, we share a vision based on innovation, quality, and

sustainability By combining our strengths, we are creating vehicles that set new global standards

William Cho, CEO of LG Electronics, added

We will further strengthen our strategic partnership with Mercedes-Benz by leveraging our core

competencies—from user-experience-centric value creation to integrated SDV solutions, supported by

globally proven technology and reliability

LG Leads CES 2026 with Multiple Innovation Awards for OLED TVs and Smart Life Solutions

Posted on نوفمبر 9, 2025نوفمبر 9, 2025 by doha

ENGLEWOOD CLIFFS, LG Electronics (LG) has been honored with multiple CES®️ 2026 Innovation

Awards, including two Best of Innovation distinctions, highlighting its leadership in next-generation

smart life solutions and cutting-edge display technology Presented annually by the Consumer

Technology Association (CTA) ahead of CES, the Innovation Awards celebrate pioneering products

and services that shape the future of technology, design, and user experiences

LG OLED TVs Dominate CES 2026 Innovation Awards

LG’s OLED TVs and monitors earned five Innovation Awards across categories such as Imaging

Gaming & eSports, and Computer Hardware & Components Leading the awards is the SIGNATURE

OLED T, which won the Best of Innovation award in the Imaging category, reaffirming dominance

in OLED technology and its commitment to innovative user experiences The 2026 awards mark the

fourth consecutive year that an LG OLED TV has received a Best of Innovation award

Previous winners include

LG OLED evo with Brightness Enhancement technology (2025)

LG’s first wireless OLED TV (2024)

LG OLED Flex, the bendable gaming TV (2023)

The LG SIGNATURE OLED T, the world’s first fully wireless and transparent TV, continues

this legacy, combining revolutionary design with exceptional performance Its 77-inch transparent

OLED display delivers 4K ultra-sharp resolution (3,840 × 2,160) and features LG’s wireless AV

transmission technology, setting a new benchmark for immersive viewing experiences

Last month, showcased this innovation at the APEC CEO Summit Korea 2025 in Gyeongju

creating a kinetic media chandelier with 28 units of the transparent TV, highlighting its vision

for future display technologies

webOS Smart TV Platform Recognized for AI and Cybersecurity

webOS platform, a cornerstone of its platform-based services, received dual

Innovation Awards in Artificial Intelligence and Cybersecurity categories For the

second consecutive year, webOS has been recognized for cybersecurity, strengthening

its reputation as a secure, intelligent, and user-friendly entertainment platform

Innovative Home Appliances: Built-In Robot Vacuum Station

In the Home Appliances category, new built-in robot vacuum station earned an Innovation

Award for its ingenious design and advanced features The station fits seamlessly into underutilized

spaces such as under sinks or behind doors and includes the world’s first steam-cleaning system

applied to both the robot and the station, enhancing cleaning performance and hygiene management

Other Award-Winning Products at CES 2026

Additional products recognized include

Premium LCD TV with Micro RGB technology

StanbyME 2, a next-generation portable lifestyle screen

UltraFine evo 6K professional monitor, the first in the world to support 6K resolution

(6,144 × 3,456) and Thunderbolt™️ 5

The full list of CES 2026 Innovation Award winners will be unveiled at CES 2026 in Las

Vegas on January 6, 2026

LG Electronics Egypt Transforms TAM Gallery into Hub for AI-Driven Digital Art

Posted on أكتوبر 27, 2025أكتوبر 27, 2025 by doha

LG Electronics Egypt, in collaboration with TAM Gallery, hosted an exclusive event titled

The Next Gallery By LG AI in District 5, transforming the gallery into a cutting-edge space

where AI-driven digital art meets advanced display technology Held under the slogan

Innovation Meets Art, the event highlights LG’s commitment to supporting Egypt’s

cultural and creative community

Fusion of Technology and Contemporary Art

The event featured a unique exhibition combining LG’s latest display technologies with

contemporary digital art Central to the showcase were next-generation OLED and

QNED TVs, including a 100-inch model These screens, described as the ultimate digital

canvas, deliver perfect black levels, infinite contrast, and professional-grade color accuracy

enabling artists to display complex AI-generated masterpieces with stunning realism

Interactive AI Experience for Attendees

Attendees, including media representatives, artists, and VIP clients, experienced

AI-enhanced picture technology firsthand Visitors interacted directly with

the integrated AI on the 100-inch LG display in the dedicated “AI Room

exploring the potential of AI to support and enhance creative expression

Vision and Commitment to the Creative Community

Billy Kim, Managing Director of LG Egypt, stated

Our collaboration with TAM Gallery goes beyond showcasing products; it reflects our

dedication to Egypt’s creative community LG displays are the canvas of the future, merging

technology and innovation with artistic passion to provide artists with unmatched tools for

AI-driven creativity

Advancing the Cultural and Digital Art Landscape

The event successfully reinforced relationship with the cultural and artistic

sectors, highlighting how cutting-edge display technology can elevate digital and AI art

experiences By defining its screens as the definitive Digital Canvas, and TAM Gallery

set new standards for art creation, exhibition, and audience engagement, reaffirming

leadership at the intersection of innovation and culture

LG Beats Market Expectations in Q3 2025 with Record Vehicle Solutions Performance

Posted on أكتوبر 14, 2025 by doha

LG Electronics announced its preliminary Q3 2025 earnings with KRW 21.88 trillion

in revenue and KRW 688.9 billion in operating profit, surpassing market forecasts thanks

to strong performance in vehicle solutions, home appliances, and subscription services

Q3 2025 Highlights: Revenue and Profit Beat Market Forecasts

LG Electronics Inc (LG) has announced its preliminary earnings for the third quarter of 2025

reporting consolidated revenue of KRW 21.88 trillion and operating profit of KRW 688.9 billion

Despite facing external challenges such as rising U S tariffs, both figures outperformed market

expectations Revenue marked the second-highest Q3 performance in LG’s history, while operating

profit exceeded recent forecasts by over 10% However, operating profit declined year-on-year due

to non-recurring factors, including increased tariff-related costs amid shifting global trade dynamics

Vehicle Solutions and Home Appliances Drive LG’s Growth

ability to outperform market expectations was largely driven by robust performance

in key and future-oriented segments, particularly its vehicle solutions and home appliance businesses

The vehicle solutions division is expected to have achieved record profitability, driven by strong demand

for premium in-vehicle infotainment systems This contributed to improved operating margins, while the

business continues expanding its portfolio into vehicle content platforms beyond traditional hardware

Meanwhile, the home appliance business maintained its leadership in the premium segment despite

continued tariff pressure on U S exports and sluggish global demand recovery. This stability was supported

by optimized production, efficient resource allocation, and ongoing growth in subscription-based appliance

services a key pillar of LG’s non-hardware platform expansion

Strengthening B2B and Subscription Services for Sustainable Growth

LG continues to reinforce its business fundamentals through a strategic focus on qualitative growth

emphasizing B2B operations such as HVAC solutions and vehicle systems The company is also expanding

non-hardware platforms, including its appliance subscription model and webOS smart TV platform, which

are gaining traction in the global market In addition, the upcoming IPO of LG Electronics India Limited

is expected to provide substantial funding to accelerate structural improvements and support long-term

growth initiatives

webOS Platform and Global South Expansion

The media and entertainment division faced increased marketing expenses due to intensifying

competition in the global TV market LG plans to enhance the competitiveness of its webOS platform

by growing its advertising capabilities and expanding its digital content offerings

The company is also focusing on the Global South, where demand for televisions remains relatively

stable, offering new opportunities for market penetration and revenue diversification

Eco Solutions Business: A Strategic Growth Engine

LG’s eco solutions business is rapidly expanding into future-focused markets, including commercial

HVAC systems, industrial chillers, and power plant cooling technologies The company has secured

major projects involving AI-powered data center cooling in North America, Latin America, the Middle

East, and Asia LG is also preparing to commercialize next-generation liquid cooling solutions

for data centers, a technology expected to play a major role in future business expansion and

long-term growth

Final Earnings and Division Details to Be Announced

These results represent preliminary consolidated earnings based on Korean International

Financial Reporting Standards (K-IFRS) and are provided as an investor service Net profit figures

and detailed performance by division will be officially released later this month

A Promising Outlook for LG Electronics

Despite global headwinds, LG Electronics Q3 2025 performance reflects the company’s strategic

agility and strength in innovative, future-oriented businesses With solid foundations in vehicle

solutions, home appliances, and subscription-based services, LG is well-positioned for continued

growth in the evolving global tech landscape

LG Announces Major Price Reduction Across Key Products in Egypt

Posted on سبتمبر 16, 2025 by aberabozaher

LG Electronics announced a significant price reduction across its stores in Egypt, creating new opportunities for consumers to access LG’s most advanced technologies at more attractive prices.

This strategic move reinforces LG’s commitment to offering premium products while meeting the evolving needs of Egyptian households.

LG

The price reduction covers a wide range of LG’s cutting-edge technologies, with special focus on the latest QNED model and LG’s Built-in product line.

These products combine innovation, design, and functionality, giving customers superior viewing and home appliance experiences. By lowering prices, LG aims to generate strong market buzz, encourage wider adoption of its products, and reaffirm its leading position in the Egyptian market.

“LG remains dedicated to making our latest innovations more accessible to Egyptian consumers,” said Mr. Billy Kim, LG Egypt Managing Director.

“With this new price strategy, we aim to create excitement in the market, attract more customers, and strengthen our relationship with households across Egypt. Our QNED televisions and Built-in appliances represent the pinnacle of design and technology, and we are proud to offer them at more competitive prices.”

This initiative highlights LG’s ongoing efforts to provide value-driven solutions that enhance everyday life. With the launch of this new pricing strategy, LG expects to boost sales while further establishing its reputation for delivering both premium quality and affordability in the Egyptian market.

LG Unveils ThinQ AI to Transform Smart Home Appliances in Europe at IFA 2025

Posted on سبتمبر 2, 2025 by doha

LG Electronics (LG) is set to transform the European smart home appliance market with the launch

of its innovative AI platform, LG ThinQ AI Unveiled at IFA 2025, the platform integrates ThinQ UP and

ThinQ Care services to deliver continuous upgrades and proactive maintenance, offering a personalized

evolving user experience and smarter appliance management LG plans to roll out ThinQ AI across key

European markets starting September 2025

ThinQ AI: Advancing Smart Home Appliances with Artificial Intelligence

LG ThinQ AI leverages artificial intelligence and usage data analysis to optimize appliance

performance and enhance customer convenience With AI-driven features like tailored software

updates and intelligent performance adjustments based on user behavior, ThinQ AI redefines modern

smart home living This platform not only boosts product functionality but also strengthens LG’s leadership

in the European AI smart home solutions market

Continuous Upgrades with ThinQ UP and Proactive Maintenance through ThinQ Care

A cornerstone of the ThinQ AI platform, ThinQ UP enables compatible LG appliances to receive

new features and enhancements through regular software updates This ensures devices remain

current and aligned with evolving consumer lifestyles Meanwhile, ThinQ Care offers proactive support

by predicting potential malfunctions before they occur Its advanced smart diagnostics analyze usage data

to detect minor issues early, guiding users to simple fixes and enhancing product reliability and peace of mind

Energy Efficiency and User-Friendly Features for Eco-Conscious European Consumers

Responding to Europe’s growing demand for sustainable technologies, ThinQ AI emphasizes energy

efficiency and ease of use. Washing machines equipped with Energy Saving Mode help reduce household

electricity consumption, while refrigerators feature AI Saving Mode to intelligently minimize power usage

Additional convenience features include

Fresh Keeper: Prevents wrinkles and odors in clothes left inside the washer

Tub Clean Reminder: Maintains hygiene through timely alerts

Night View: Adjusts refrigerator display brightness during nighttime

Smart Fill System: Precisely dispenses water, with an option to convert the ice dispenser into

an additional water dispenser for greater flexibility

Customer-Driven Innovation through ThinQ UP’s “Share Your Ideas” Feature

LG plans to introduce region-specific ThinQ UP features based on customer feedback collected

via the Share Your Ideas function in the ThinQ app This interactive feature empowers users to propose

new functionalities, some of which may be developed into actual software updates. After the initial European

launch, LG intends to expand the ThinQ UP service globally throughout the year

IFA 2025 Showcase: Interactive Smart Home Experience Tailored for Europe

At IFA 2025, will present a wide array of appliances enhanced with ThinQ AI, designed

specifically for European consumers Visitors can explore immersive smart home lifestyle scenarios

demonstrating how innovations elevate everyday living An interactive demo app will showcase

continuous appliance upgrades enabled by ThinQ UP Additionally, the LG AI HOME zone features the

Zero Labor Home, where ThinQ AI recognizes voice commands and activates personalized appliance

settings for a fully customized smart home experience

LG’s Commitment to Evolving AI-Driven Home Solutions

Our innovative ThinQ AI platform delivers unmatched convenience and efficiency through continuous

upgrades and intelligent, proactive care,” said Lyu Jae-cheol, President of Home Appliance Solutions

We are dedicated to evolving the AI home experience in line with the unique needs of every customer

ThinQ AI platform and cutting-edge home appliance solutions will be exhibited at IFA 2025, from

September 5 to 9, at Hall 18, Messe Berlin, Germany

LG Launches Smart, Innovative Vacuum Cleaners for European Market at IFA 2025

Posted on أغسطس 28, 2025 by doha

LG Electronics (LG) has introduced a new lineup of intelligent vacuum cleaners

designed specifically for European consumers, showcased at IFA 2025 in Berlin

The collection features four innovative vacuum cleaning solutions a robot vacuum

with steam mop, a built-in robot vacuum station, a stick vacuum, and a wet-dry stick vacuum

These models combine powerful suction, smart technology, and elegant design to deliver enhanced

cleaning performance and user convenience

Next-Level Deep Cleaning with LG’s Smart Robot Vacuum

upgraded robot vacuum delivers more than double the suction power of its predecessor

enabling superior cleaning on both hard floors and carpets Equipped with advanced AI technology

the vacuum intelligently detects dirt, dust, furniture, and obstacles for precise navigation

Its innovative steam mop feature effectively removes grease and liquid spills, while the freestanding

docking station self-sterilizes the mop using hot water and steam after each use maintaining hygiene

and eliminating odors The AI-powered carpet detection system automatically retracts the mop when

carpeted areas are identified, preventing stains and optimizing cleaning efficiency The docking station’s

furniture-like design ensures seamless integration into any modern home interior Additionally, the vacuum

incorporates LG Shield security platform, safeguarding customer data privacy

Space-Saving Built-In Robot Vacuum Station for European Homes

Designed with compact European living spaces in mind, LG’s built-in robot vacuum station fits discreetly

under kitchen sinks or other unused areas Featuring an auto-opening door that blends nearly invisibly

into cabinetry, the vacuum enters and exits the station hands-free, supporting a clean and minimalist kitchen

aesthetic The station includes an advanced air circulation system that minimizes noise during automatic

dust disposal, creating a quieter home environment. It also automates water supply and drainage for the mop

cleaning process, monitored by a turbidity sensor that triggers washing only when necessary ensuring energy

-efficient and thorough mop maintenance

Powerful, Consistent Suction with LG’s New Stick Vacuum

latest stick vacuum addresses common cordless vacuum limitations by maintaining steady

suction through Micro Cyclone technology and an enhanced filter cleaning system This model

continues LG’s allergy-conscious design with an automatic dust disposal feature that reduces user

exposure to dust particles during bin emptying A compact, freestanding charging and storage station

enhances convenience, allowing placement flexibility in any room

Lightweight Wet-Dry Stick Vacuum with AI for Effortless Cleaning

Meeting growing European demand for lightweight, versatile cleaning tools, LG’s wet-dry stick vacuum

combines ease of maneuverability with smart AI technology The vacuum’s AI Roller Control minimizes

wrist strain by adapting to different floor surfaces, learning user cleaning patterns to optimize efficiency

Powerful suction handles liquid spills like sauces and solid debris including cereals and pet food Built-in

LED lighting improves visibility in dimly lit areas, while the mop head undergoes a rigorous cleaning cycle

of hot water washing, steam sterilization, and hot air drying to ensure lasting freshness and hygiene

LG’s Commitment to Innovation for European Consumers

Lyu Jae-cheol, President of LG Home Appliance Solution Company, stated

“LG’s new vacuum cleaners are crafted to meet the unique needs of European households, delivering

consistent performance, superior hygiene, and unmatched convenience Our commitment to innovation

continues to drive solutions that simplify daily life and elevate home care

Explore LG’s Latest Vacuum Innovations at IFA 2025

Visitors to IFA 2025 can experience LG’s newest vacuum cleaner lineup and other smart home

appliance solutions at the company’s booth in Hall 18, Messe Berlin, from September 5 to 9, 2025