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Launch of ElSewedy Electric E-commerce Platform to Strengthen E-Commerce and Digital Energy Solutions in Egypt

Posted on فبراير 13, 2026 by maryem

Elsewedy Electric e-commerce Pioneers Egypt’s Industrial Digital Shift

February X, 2026 – Elsewedy Electric, a global leader in integrated energy, infrastructure, and digital solutions, has

officially launched Elsewedy Electric e-commerce, the company’s first fully integrated e-commerce platform.

This strategic initiative marks a significant step in Elsewedy Electric’s digital transformation journey and reflects its

commitment to expanding access to high-quality electrical solutions and products for consumers and businesses across Egypt.

The launch event brought together senior executives and strategic partners, including Banque Misr

as the banking partner and e& Egypt as the technology partner, alongside Paymob, Aramex, Cequens, and

TAC Universe, demonstrating a collaborative approach to delivering a seamless end-to-end digital commerce

experience for Egyptian users.

A Comprehensive Digital Hub for Electrical Solutions

Elsewedy Electric e-commerce serves as a one-stop online destination for essential electrical products, including

low-voltage wires, telecom cables, and electric vehicle (EV) chargers.

The platform emphasizes user-friendly design, operational efficiency, and an expanding portfolio of products

and services to meet the evolving needs of Egypt’s consumers and businesses.

Through an integrated digital ecosystem, the platform offers secure electronic payments, real-time logistics

tracking, and customer engagement management.

This positions Elsewedy Electric e-commerce as a cornerstone of Egypt’s growing e-commerce sector, catering both

to distributors and direct consumers nationwide.

Strategic Partnerships with Banque Misr and e& Egypt

Banque Misr provides crucial banking infrastructure, enabling secure online payments and supporting the platform’s financial

ecosystem. This collaboration aligns with Egypt’s national strategy to expand electronic financial services, enhance

accessibility, and accelerate the country’s digital transformation.

Meanwhile, e& Egypt contributes cutting-edge technology and supports the platform’s operational readiness.

Additionally, the platform features a loyalty program, allowing customers to earn reward points redeemable

through e& Egypt’s partner network, adding tangible value to the digital shopping experience.

Integrated Digital Ecosystem for Sustainable Growth

The platform leverages the expertise of multiple strategic partners:

Paymob provides scalable and secure payment solutions.

Aramex ensures reliable domestic and international logistics.

Cequens manages customer engagement and communication.

TAC Universe powers the loyalty and rewards program.

This collaborative ecosystem ensures seamless service delivery, operational efficiency, and a secure

shopping experience, reinforcing the growth of Egypt’s e-commerce landscape.

Leadership Insights on the Digital Initiative

Eng. Ahmed ElSewedy, Group President & CEO of Elsewedy Electric, stated:

“The launch of Elsewedy Electric e-commerce demonstrates our commitment to leveraging digital innovation

to serve Egypt’s market more effectively.

Collaborating with trusted partners allows us to provide an integrated platform that simplifies access

to high-quality electrical solutions and supports the country’s broader digital transformation.”

Hisham Okasha, CEO of Banque Misr, added:

“Our strategic partnership ensures a secure, advanced digital financial experience.

This initiative supports our mission to expand electronic banking services and drive sustainable economic

growth in alignment with Egypt’s national objectives.”

Eng. Hazem Metwally, CEO of e& Egypt, said:

“Partnering with Elsewedy Electric reflects our dedication to delivering innovative digital solutions

that provide real added value through reward points and integrated customer experiences.”

Islam Shawky, CEO & Co-Founder of Paymob, commented:

“As companies accelerate their digital transformation, payment solutions must evolve.

Our partnership enables a secure, scalable infrastructure for seamless e-commerce, empowering

industrial leaders to engage customers efficiently.”

Driving Regional Expansion and Market Growth

Elsewedy Electric e-commerce represents a strategic extension of Elsewedy Electric’s expertise in energy, infrastructure, and

digital solutions. The platform opens direct digital channels to Egyptian customers, with future plans for regional expansion

across Arab and African markets via cross-border e-commerce.

According to official company data, Elsewedy Electric (EGX: SWDY.CA) reported revenues of USD 5 billion in 2023, with 48

international offices, 31 production facilities, and export capacity to over 110 countries, reinforcing

its position as a leader in energy and infrastructure solutions globally.

Supporting Egypt’s E-commerce Ecosystem

Bashar Kikoloff, Regional Director of Aramex for Egypt, Sudan, Libya, Lebanon, and Syria, highlighted:

“Elsewedy Electric e-commerce marks a qualitative leap in Egypt’s e-commerce sector.

Our partnership provides integrated logistics solutions, ensuring efficient delivery and supporting cross-border expansion.”

ELSEWEDY ELECTRIC Launches “ELSEWEDY Electric e-commerce,” Its First Integrated eCommerce Platform

Posted on فبراير 13, 2026 by aberabozaher

ELSEWEDY ELECTRIC, a multinational leader in integrated energy, infrastructure, and digital solutions, has officially launched ElSewedy Electric e-commerce, the company’s first dedicated eCommerce platform, marking a major step in its digital transformation journey and its commitment to expanding access to reliable electrical solutions and products for its customers across Egypt, supported by a group of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt as technology partner.

ELSEWEDY ELECTRIC

The launch was announced during a kick-off event attended by senior executives and strategic partners, including Banque Misr, e&, Paymob, Aramex, Cequens, and TAC Universe, underscoring a collaborative model aimed at delivering a seamless, end-to-end digital experience that meets the evolving needs of Egyptian consumers and businesses.

ElSewedy Electric e-commerce is designed as a one-stop digital destination offering a comprehensive portfolio of essential electrical products, ranging from low-voltage wires and telecom cables to electric vehicle (EV) chargers, with a focus on ease of use and efficiency, and future plans to expand product and service categories.

As part of enhancing added value for customers, e& Egypt is joining the ElSewedy Electric e-commerce loyalty program, where it will offer reward points to platform customers, enabling them to redeem these points across e& Egypt’s partner network. This contributes to expanding the benefits offered to users, enhancing the digital shopping experience, and connecting it to an integrated ecosystem of services and offers across a diverse range of partners.

The platform is powered by a fully integrated digital ecosystem encompassing connectivity and digital infrastructure solutions, secure electronic payment solutions, logistics, and customer engagement management, through a network of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt, which contributes as technology partner in supporting the platform’s readiness and the sustainability of its digital services, reinforcing operational efficiency and user experience.

Eng. Ahmed ElSewedy, Group President & Chief Executive Officer at ELSEWEDY ELECTRIC, stated: “The launch of ElSewedy Electric e-commerce reflects our commitment to leveraging digital innovation to better serve the Egyptian market. Our collaboration with trusted partners across banking, payments, connectivity, and logistics enables us to create an integrated platform that simplifies access to high-quality electrical solutions while supporting Egypt’s broader digital and economic transformation.”

Mr. Hisham Okasha, Chief Executive Officer of Banque Misr, stated that this strategic partnership with ELSEWEDY ELECTRIC, e& ,Paymob, Aramex, Cequens, and TAC Universe aims to deliver a secure and advanced digital financial experience. He emphasized that Banque Misr is committed to expanding electronic financial services and establishing strategic partnerships that support their delivery, in alignment with the state’s directions. In this partnership the Bank offers e-commerce and online payment collection services.

This step forms part of Banque Misr’s ongoing efforts to accelerate digital transformation through the provision of innovative electronic solutions that facilitate customers’ access to banking and financial services, enhance service quality, and reinforce sustainable growth, reaffirming the Bank’s commitment to its national role in supporting sustainable development and economic prosperity in Egypt.

Eng. Hazem Metwally Cheif Executive Officer at e& Egypt, said: “We are proud of our partnership with ELSEWEDY ELECTRIC in launching ElSewedy Electric e-commerce, which represents an advanced model for leveraging technology to support the digital transformation of industrial sectors. This partnership reflects e& Egypt’s commitment to delivering innovative digital solutions that aim to provide real added value through reward points redeemable with our partners, underscoring our dedication to developing integrated digital experiences.”

Mr. Islam Shawky, Chief Executive Officer and Co-Founder of Paymob, added:“As leading enterprises accelerate their digital transformation, payments must evolve in parallel. Through our partnership with ELSEWEDY ELECTRIC, we are enabling a secure, scalable payment infrastructure that supports a seamless end-to-end commerce experience. This launch reflects how established industrial leaders are embracing direct digital channels, and we are proud to power the financial layer that allows them to transact efficiently, serve customers confidently, and unlock new avenues for sustainable growth within Egypt’s digital economy.”

The platform represents a strategic extension of ELSEWEDY ELECTRIC’s long-standing expertise in energy and infrastructure, reflecting the company’s shift towards a digital, customer-centric model aligned with national sustainability and modernization goals, while opening new horizons for growth and regional expansion in the future.

Through ElSewedy Electric e-commerce, ELSEWEDY ELECTRIC continues to strengthen its position as a key enabler of smart, connected solutions, while opening direct digital channels to engage customers and partners within Egypt’s rapidly growing digital economy, and supporting expansion plans beyond the local market in the coming phase.

“MARAKEZ” Secures EGP 3 Billion Credit Facility from “Banque Misr”

Posted on فبراير 4, 2026 by aberabozaher

In line with its continued role in supporting major national projects and advancing economic growth, Banque Misr has signed a medium-term loan agreement with MARAKEZ, one of Egypt’s leading mixed-use real estate developers, providing a credit facility of up to EGP 3 billion to support the company’s operations and enhance overall operational efficiency.

MARAKEZ

The agreement was signed by Mr. Hisham Okasha, CEO of Banque Misr, and Mr. Ahmed Dasha Badrawi, Executive Vice Chairman of MARAKEZ, in the presence of Mr. Amr Damerdash, Head of Corporate Credit and Syndicated Loans at Banque Misr, Mr. Osama Ezzo, Chief Financial Officer of MARAKEZ, and senior representatives from both organizations.

The transaction was overseen by Baker & McKenzie, one of the world’s leading international law firms. Repayment of the facility will be supported by the stable cash flows generated from commercial lease revenues at Mall of Arabia, one of Egypt’s largest and most prominent retail destinations. Spanning approximately 148 feddans in 6th of October City, Giza Governorate, the mall features 420 retail units and a total gross leasable area of approximately 142,000 square meters.

Commenting on the agreement, Mr. Hisham Okasha, CEO of Banque Misr, noted that the bank places strong emphasis on supporting real estate development companies and remains committed to enabling developers in ways that stimulate Egypt’s property market and strengthen its investment appeal.

He added that this approach aligns with the country’s comprehensive urban development agenda under Egypt Vision 2030. Okasha further highlighted the real estate sector as a key pillar of the national economy, given its close linkages to numerous supporting industries and its direct contribution to job creation and sustainable economic growth.

Mr. Okasha also emphasized s commitment to offering innovative and diversified financing solutions that reflect international banking best practices, support the country’s sustainable development goals, and empower businesses to scale, grow, and create long-term value for the economy.

For his part, Mr. Ahmed Dasha Badrawi, Executive Vice Chairman of MARAKEZ, said: “This facility reflects the continued confidence of banks and financial institutions in the strength of MARAKEZ’s portfolio and the quality of our developments. It reinforces our commitment to advancing our projects while delivering best-in-class experiences and services for our customers and partners.”

MARAKEZ is one of Egypt’s largest mixed-use developers, with a portfolio distinguished by some of the highest recurring revenue streams in the market. Anchored by Mall of Arabia in West Cairo, the company’s developments include AEON, the first residential tower project in 6th of October City and new urban communities, as well as District Five, East Cairo’s leading mixed-use destination. The portfolio also features Mall of Tanta, opened in 2019, Town Center, launched in 2020, and Mall of Mansoura, scheduled to open soon.

Through its diverse developments, MARAKEZ continues to attract a growing customer base and expand its footprint across Egypt, supported by an innovative real estate approach and a strong track record in delivering high-quality mixed-use destinations..

As part of its comprehensive banking strategy, Banque Misr continues to finance real estate projects of varying scales and asset classes, including commercial, residential, and mixed-use developments, with particular focus on initiatives that promote sustainable urban growth in new cities and help ease congestion in existing urban centers.

The bank also remains committed to delivering advanced banking services that enhance customer convenience and experience, while maintaining service excellence and long-term performance. These efforts reflect Banque Misr’s core values and its broader mission to support sustainable development and economic prosperity across Egypt.

Banque Misr Awarded Top Employer Certification for 2025 by Top Employers Institute

Posted on يناير 12, 2026يناير 13, 2026 by doha

Banque Misr has been awarded the coveted Top Employer Certification for 2025 by the globally

recognized Top Employers Institute, a leader in evaluating human resources strategies This

recognition underscores the bank’s leadership in human capital development and its commitment

to fostering a culture of excellence in human resource management

Banque Misr Earns Top Employer Status for 2025

The Top Employers Institute, known for its rigorous evaluation of organizations’ human resources

practices, has named Banque Misr a Top Employer for 2025 This prestigious certification is a

testament to the bank’s outstanding performance across key areas of human resources management

from talent development to employee satisfaction

Key Factors Behind Banque Misr’s Achievement

The Top Employer Certification is granted after a detailed assessment of an organization’s

human resources practices, based on strict criteria that encompass areas such as talent acquisition

, learning and development, employee engagement, and workplace culture. Banque Misr’s exceptional

performance in these areas earned it this esteemed recognition The bank has demonstrated a consistent

commitment to developing a supportive and inclusive work environment that aligns with global best

practices, reinforcing its status as a leader in human resources management in Egypt

Adrian Seligman, CEO of Top Employers Institute, Comments on the Recognition

Adrian Seligman, CEO of the Top Employers Institute, praised Banque Misr for its continuous efforts to

evolve in a rapidly changing world “In a time of swift economic, social, and technological changes, it is

the organizations that maintain consistency while innovating that truly stand out We are proud to recognize

institutions like Banque Misr for their strong and impactful human resources strategies that contribute to

both workplace development and employee well-being,” he said

Hany El-Samra: Banque Misr’s Commitment to Employee Growth and Development

Hany El-Samra, Chief Human Resources Officer at Banque Misr, expressed his pride in the bank’s

achievement, stating that the certification reflects the bank’s commitment to a modern and effective

human resources management model. “Our employees are our most valuable asset, and we strive to

create an environment that empowers them,” El-Samra noted He emphasized the bank’s ongoing efforts

to provide an attractive work environment that fosters transparency, equality, and opportunities for young talent

Banque Misr’s Investment in Training and Career Development

In line with its dedication to employee growth, Banque Misr has provided over 115,351 training

opportunities in 2025, benefiting approximately 23,612 employees. The bank has invested 959,183

training hours to ensure continuous skill enhancement Additionally, Banque Misr has offered

nearly 8,000 promotions across various job levels, helping employees to develop clear, progressive

career paths within the organization

Strengthening Banque Misr’s Position as a Top Employer in Egypt

Banque Misr continues to enhance its position as one of Egypt’s best professional

work environments By aligning its human resources policies with global best practices

the bank is committed to ensuring a sustainable future for both its employees and customers

Its efforts to foster a work environment that supports personal and professional growth contribute

to the long-term success of the organization

Banque Misr Partners with Moody’s to Launch TP Catalyst Platform for the First Time in Egypt

Posted on أكتوبر 14, 2025 by doha

In a pioneering move that reinforces Banque Misr’s leadership in the Egyptian

banking sector, the bank has signed a strategic cooperation protocol with Moody’s

becoming the first bank in Egypt to adopt the Moody’s TP Catalyst platform The globally

recognized solution enhances transfer pricing analysis, tax governance, and promotes

transparency and regulatory compliance The signing ceremony was attended by Mr Ahmed Issa,

Executive Vice President of Banque Misr, and Mr Brendan Gavaghan, Head of Middle East and South

Asia at Moody’s The agreement was officially signed by Mr Mohamed Sherif, Chief Financial Officer

at Banque Misr, and Mr David Tim Njoroge, Head of Transfer Pricing and Tax Solutions for the Middle

East and South Asia at Moody’s, along with a distinguished delegation from both institutions

TP Catalyst: Enhancing Transfer Pricing Risk Management and Strategic Decision-Making

With this partnership, Banque Misr will leverage Moody’s TP Catalyst, a leading

global solution that facilitates in-depth transfer pricing risk assessment The platform enables the bank to

Strengthen international tax compliance

Enhance transfer pricing risk management across its subsidiaries

Improve strategic decision-making

Build a robust, future-ready transfer pricing framework

Banque Misr Affirms Commitment to Global Standards and Sustainable Growth

Commenting on the collaboration, Mr Mohamed Sherif, CFO at Banque Misr, stated

This strategic partnership represents more than just a technological advancement

it underscores Banque Misr’s unwavering commitment to fairness, sustainable growth, and

adopting international best practices It also aligns with our vision to integrate innovative solutions

that enhance transparency, governance, and operational efficiency across our local and international activities

From Moody’s side, Mr Brendan Gavaghan added”We are proud to partner with Banque Misr on this

landmark initiative By establishing a dedicated transfer pricing and international tax management function

Banque Misr is setting a new standard for the financial sector in Egypt and beyond With TP Catalyst, the

bank is not only ensuring compliance but also unlocking strategic value that will drive sustainable growth

First-of-its-Kind Initiative in Egypt’s Banking Industry

The adoption of TP Catalyst marks a first in the Egyptian banking sector, showcasing

Banque Misr’s proactive role in embracing digital transformation, fiscal transparency

and advanced tax technologies It highlights the bank’s leadership in setting a precedent for

Tax governance innovation

Establishing a centralized transfer pricing function

Creating a replicable model for tax compliance and risk management across the region

Supporting Egypt’s Sustainable Development Vision

This initiative aligns with long-term strategy to support Egypt’s economic

development goals by embracing digital innovation, transparency, and international compliance

standards The move further consolidates the bank’s role as a key player in advancing sustainable

financial practices in Egypt and the wider MENA region

“Banque Misr Partners with Egypt’s Official Real Estate Platform to Simplify Digital Mortgage Services”

Posted on أغسطس 20, 2025 by doha

As part of its ongoing efforts to deliver innovative mortgage financing solutions

in Egypt, Banque Misr has signed a strategic cooperation protocol with E-Systematic

for Technology and Project Management, the owner of The Official Egyptian Real Estate

Platform the first government-recognized platform dedicated to the Egyptian property market

The collaboration aims to digitize access to mortgage services, allowing prospective homebuyers

to calculate estimated mortgage values and connect directly with the bank through the platform

This integration represents a significant step toward streamlining the mortgage journey for both

local and international clients

Supporting Egypt’s Vision 2030 through Digital Real Estate Financing

This partnership aligns with Egypt’s Vision 2030, supporting the national agenda

by promoting financial inclusion, enhancing digital infrastructure, and expanding access

to property financing for a wider range of citizens. Customers can now benefit from exclusive

mortgage offers provided by Banque Misr, tailored to their specific financial capabilities and real

estate needs

Targeting Expats and International Investors

The protocol also supports Egypt’s strategy to promote real estate investments globally

particularly among Egyptians living abroad, and aims to attract more foreign investors to the

local real estate market. Leveraging the platform’s official endorsement by the state

the partnership is expected to bring more structure, transparency, and investment appeal

to Egypt’s property sector

Banque Misr Reaffirms Commitment to Financial Inclusion and Real Estate Growth

Commenting on the agreement, Ms. Hend Fahmy, Head of Financial Inclusion and Mortgage

Financing at Banque Misr, emphasized that the initiative reflects the bank’s continued support

for the real estate industry and its role in facilitating easy, digital access to mortgage finance

She highlighted that Banque Misr’s mortgage portfolio reached EGP 23 billion by the end of July

2025, serving over 150,000 clients a testament to the bank’s comprehensive financing

programs designed for diverse social segments

Industry Leaders Praise the Digital Transformation in Mortgage Services

Mr. Ahmed Elbatrawy, Founder and Chairman of The Official Egyptian Real Estate Platform,

described the partnership as a “qualitative leap” in the real estate sector, connecting real

estate supply and demand data with direct mortgage services for the first time He noted

that this move not only builds citizen trust in the platform but also opens new opportunities

for property developers and investors, solidifying Egypt’s leadership in the regional real

estate market Similarly, Mr. Essam Bahgat, CEO of the platform, expressed pride in the

collaboration, calling it a pivotal milestone in integrating digital mortgage tools within the

online property search experience. He affirmed that the partnership supports Egypt’s

digital transformation goals, offering a more seamless journey for both property ownership

and investment

A Model of Integration Between Financial and Real Estate Sectors

As a long-standing supporter of the Egyptian real estate market, Banque Misr continues

to develop diverse mortgage financing solutions that match the evolving needs of customers

This partnership is set to raise the quality of real estate services, strengthen transparency

and position Egypt as a digitally advanced real estate hub in the region

Recognized as the first integrated and officially endorsed real estate platform in Egypt

The Official Egyptian Real Estate Platform stands as a trusted source for property data

and listings Its collaboration with Banque Misr forms a pioneering model of integration

between the financial and real estate sectors one that is aligned with global standards

and committed to empowering citizens and investors alike

Fawry, Banque Misr, and EBC Launch Cash in and out interoperable for E-Wallets to Promote Financial Inclusion

Posted on فبراير 26, 2025 by aberabozaher

Fawry, Banque Misr, and EBC Launch Cash in and out interoperable for E-Wallets to Promote Financial Inclusion

18 February 2025 – (Cairo, Egypt) Fawry, Egypt’s leading e-payments solutions provider, in collaboration with Banque Misr and Egyptian Banks Company for Technology Advancement (EBC), announced the launch of a new cash in and out interoperable for e-wallets via Meeza Digital Scheme. This service enables customers who hold e- wallets from any bank or financial institution to easily and flexibly perform cash in and out interoperable at electronic points of sale (POS) available through Fawry’s nationwide network. This initiative reflects the commitment of Fawry, Banque Misr, and EBC to enhance financial inclusion and intensify efforts to increase accessibility to financial services for broader segments of the society.

Fawry

This new service further strengthens Fawry’s leadership in the fintech market. Thanks to this service, customers can now perform deposit and withdrawal securely and efficiently, with a maximum limit of EGP 4,000 per transaction, through Fawry’s nationwide network and FawryPlus branches. This makes the service easily accessible to customers across Egypt. The strategic partnership between Fawry, Banque Misr, and EBC marks a significant advancement in Egypt’s financial services sector, providing innovative and user-friendly payment solutions that drive economic growth and promote digital transformation. Individual customers benefit from this collaboration by accessing various financial options tailored to their diverse needs, boosting confidence in the economic system, and encouraging investment.

Commenting on the launch of the e-wallet deposit and withdrawal service via Meeza Digital Scheme, Tarek Zohairy, Chief Commercial Officer- Financial Services & Digital Solutions at Fawry, said: “We are proud to take an important step forward in our mission to expand financial inclusion in Egypt. The partnership with Banque Misr and EBC to launch this service significantly advances our ongoing efforts to drive digital transformation and create a more inclusive financial community. At Fawry, we are committed to ensuring that everyone can access the opportunities offered by financial technology securely and seamlessly, anytime and anywhere across the country.”

For his part, Mohamed Shawky, Deputy Business Development GM at Egyptian Banks Company for Technological Advancement (EBC), stated: “At EBC, we believe that innovation is the key to making financial transactions more accessible and efficient. Therefore, we are delighted to collaborate with Fawry and Banque Misr to launch new cash in and out interoperable for e-wallets, utilizing the latest payment technologies. This service is available anytime and anywhere, contributing to a more digital and financially inclusive future while strengthening Egypt’s position as an attractive investment destination. This strategic partnership reaffirms our commitment to innovation and delivering payment solutions that meet the evolving needs of our customers and empower the end-user with multiple digital payment methods.”

Banque Misr takes pride in its strategic partnership with all parties, which has resulted in the launch the Cash In and Out interoperable at Electronic Points of Sale (POS) via Meeza Digital Scheme. This aligns with the bank’s plan to expand its services through various electronic channels, providing customers with services more smoothly, enabling them to manage their financial transactions with ease and security using technology and secure systems in financial transactions . It also supports the state’s efforts in promoting financial inclusion, which requires the collective efforts of various entities and institutions, as well as providing incentives that encourage users to engage in the electronic payment system, while also continuing Banque Misr’s pioneering role in supporting the Egyptian economy.

The cash deposit and withdrawal service for e-wallets is currently available at all Fawry branches, specializing in banking and electronic payment technology nationwide. It will soon be expanded to include all Fawry network points of sale (POS), including retail distribution, ensuring broader and more widespread access to the service. The successful collaboration between Fawry, Banque Misr, and the Egyptian Banks Company for Technological Advancement (EBC) reflects their shared commitment to developing innovative financial solutions that address the needs of the Egyptian market. This partnership aims to enhance financial inclusion, which aligns with Egypt’s Vision 2030.

Banque Misr Brings Apple Pay to Customers in Egypt

Posted on ديسمبر 13, 2024 by Fatma abdelhamed

Banque Misr, a leader in electronic payment systems that offers innovative digital solutions to clients with advanced and competitive features,

.today brings its customers Apple Pay, a safer, more secure and private way to pay in-store, in-app and online

To pay in-store, customers simply double-click the side button and hold their iPhone or Apple Watch near a payment terminal to make a contactless payment.

,Every Apple Pay purchase is secure because it is authenticated with Face ID, Touch ID, or device passcode

as well as a one-time unique dynamic security code. Apple Pay is today accepted in grocery stores, pharmacies, taxis, restaurants, coffee shops, retail stores, and many more places.

Customers can also use Apple Pay on iPhone, iPad, and Mac to make faster and more convenient purchases in apps or supporting merchant websites,

.without having to create accounts or repeatedly type in card details, shipping and billing information

Apple Pay makes it easier to pay for food and grocery deliveries, online shopping, transportation, and parking, among other things.

.Security and privacy are at the core of Apple Pay

When customers use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device,

,nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted

and securely stored in the Secure Element, an industry-standard, certified chip designed to store the payment information safely on the device.

,+ Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap

,and follow the steps to add a Banque Misr credit or debit cards. Once a customer adds a card to iPhone

.Apple Watch, iPad, and Mac, they can start using Apple Pay on that device right away

.Customers will continue to receive all of the rewards and benefits offered by Banque Misr’s cards

About Banque Misr

.As a leading bank in Egypt’s payment sector, Banque Misr provides an extensive array of payment services

,With a staggering 17 million cards in use, encompassing credit, debit

.and prepaid variations, Banque Misr maintains a substantial market dominance

Additionally, Banque Misr has over 2.8 million online banking users, 5.8 thousand ATMs nationwide, further enhancing its reach.

,Its vast network, comprising over 600 thousand POS terminals, 6 thousand online merchants

reinforces its stature as a prominent acquirer. Through strategic alliances with fintech pioneers ranging from emerging startups to seasoned entities,

Banque Misr is dedicated to catalyzing digital evolution and enriching the payment journey for its customers.