رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Wealth Holding Names Dr. Ahmed Samir El Dessouki as CCO to Lead Egypt Real Estate Expansion

In a strategic move to strengthen its position among Egypt’s leading real estate developers

 Wealth Holding has announced the appointment of Dr. Ahmed Samir El Dessouki as Chief

Commercial Officer (CCO) This appointment marks a key step in the company’s ambitious

expansion plans within the Egyptian real estate market

Over 20 Years of Leadership in Real Estate Sales and Business Development

Dr. Ahmed Samir El Dessouki brings over two decades of experience in sales management

and business development, having held senior roles at prominent firms including DAMAC Properties

Agora Projects, NCB Developments, ADC Developments, and Al Khalij Development. Throughout his

career, he has successfully driven growth, built high-performing sales teams, and enhanced the

market presence of leading real estate companies across Egypt and the region

Strategic Plans to Strengthen Commercial Operations

Speaking on his appointment, Dr. Ahmed Samir highlighted that his new role comes

at a pivotal time for the Egyptian real estate sector, characterized by strong competition

and growth His strategy focuses on enhancing Wealth Holding’s commercial framework

diversifying sales and marketing strategies, and improving the customer experience through

innovative and flexible solutions

Flagship Projects and Planned Expansion

Dr. El Dessouki also revealed that Wealth Holding is preparing to launch a flagship real estate project

in Sheikh Zayed City early next year, alongside ongoing developments in the New Administrative Capital

and the Fifth Settlement He emphasized that the company’s upcoming phase will see a carefully planned

portfolio expansion, aligned with its vision to deliver real estate projects that provide real value for

investors and clients

Strengthening Leadership for Sustainable Growth

Wealth Holding’s management described Dr. Ahmed Samir’s appointment as a major

addition to the company’s leadership team, reflecting its commitment to injecting fresh

expertise, strong field experience, and innovative capabilities. This strategic move supports

the company’s ambitions for both horizontal and vertical expansion, ensuring sustainable

growth in Egypt’s competitive real estate market

Panasonic Partners with NexGen to Drive Smart Home Innovation in Egypt

NexGen, a leading provider of smart home technology solutions in Egypt, has announced

the signing of a strategic partnership agreement with Panasonic, becoming the exclusive

provider of Panasonic’s smart home solutions across the Arab Republic of Egypt

This partnership marks a major milestone in advancing smart living technologies in Egypt

aligning with a shared vision to accelerate the adoption of intelligent home systems that enhance

security, comfort, and convenience—powered by Panasonic’s global innovations

Smart Home Market in the Middle East Set to Surpass USD 1.8 Billion

Through this collaboration, Panasonic aims to strengthen its presence as a key player

in the fast-growing smart home market in Egypt and the broader Middle East

Global market reports forecast that the region’s smart home market will exceed USD

1.8 billion by 2027, growing at a compound annual growth rate (CAGR) of over

12%. This surge is driven by rising demand for home security systems, automated

lighting, and intelligent energy management solutions that integrate seamlessly into

modern living environments

Bahaa Sarsar: NexGen and Panasonic Deliver Fully Integrated Smart Ecosystems

Commenting on the partnership, Mr. Bahaa Sarsar, Chairman of NexGen, stated

At NexGen, we believe the future of living lies in smart homes—moving beyond isolated

devices toward a fully integrated ecosystem that elevates quality of life and provides real

control and personalization Our partnership with Panasonic is a strategic milestone that will

allow us to deliver reliable, energy-efficient, and future-ready solutions that meet the aspirations

of Egyptian households and reinforce our leadership in this promising sector

Sarsar added that the partnership aims to expand the adoption of KNX international standards

across Egypt’s smart home industry The KNX protocol allows seamless integration between home

devices through a unified intelligent control network enabling energy savings of 30–40% by

intelligently managing lighting, HVAC, and energy consumption based on actual usage

By integrating Panasonic’s KNX-enabled technologies into NexGen’s solution portfolio, Egyptian

consumers can expect a smarter, safer, and more energy-efficient living experienc

Eiji Ito: Egypt is a Strategic Gateway for Smart Home Expansion

Mr. Eiji Ito, Managing Director of Panasonic Electric Works Middle East & Africa (PEWMEA)

part of Panasonic Marketing Middle East and Africa FZE (PMMAF)  expressed strong

confidence in the collaboration Egypt represents one of the most dynamic and rapidly

growing markets in the region, and we view it as a strategic gateway for the smart home

sector The appointment of NexGen as our exclusive partner was driven by their deep local

expertise, technical capabilities, and proven ability to deploy Panasonic’s smart home solutions

in alignment with global quality standards Ito further noted that both companies will jointly

develop a comprehensive smart home ecosystem built on the open KNX protocol, ensuring

flexibility, scalability, and customization for future smart home solutions This initiative aligns

with Egypt’s national sustainability and energy efficiency goals, enabling up to 35% savings

in operational costs for homes and buildings compared to traditional systems

He added, “This collaboration reflects Panasonic and NexGen’s shared commitment

to promoting sustainable, energy-efficient living and setting new benchmarks for the smart home market in Egypt

Expanding Smart Home Adoption and Consumer Awareness in Egypt

This partnership underscores both companies’ commitment to expanding the adoption

of smart home technologies in Egypt and enhancing consumer awareness about the

importance of digital transformation within modern households

In the coming months, a full range of Panasonic smart home products will be

launched through NexGen’s authorized distribution channels, offering Egyptian

customers an advanced, internationally aligned smart home experience

About the PanasoniC Group

Founded in 1918, the PanasoniC Group is a global leader in developing innovative

technologies and solutions across consumer electronics, housing, devices, B2B, and energy

sectors The Group adopted a new operating company structure in April 2022, with PanasoniC

Holdings Corporation serving as the parent company

As of March 31, 2025, Panasonic reported consolidated net sales of 8,458.2 billion yen

 Visit: https://holdings.panasonic/global

About Panasonic Marketing Middle East and Africa

PanasoniC Marketing Middle East and Africa FZE (PMMAF) serves as the regional

headquarters for all sales, marketing, supply chain, customer service, and advertising

operations under the Panasonic brand across the Middle East and Africa

PMMAF’s vision is to become the No. 1 customer-centric company and the

most preferred brand in the region

 Website: http://www.panasonic.com

About NexGen

NexGen is a leading smart home solutions provider in Egypt, focused on making

life easier through seamless, one-click control of lighting, entertainment, air conditioning

and security systemsThe company has delivered successful residential and commercial

projects, including Casa Cook Hotel in El Gouna and the Canadian University in Cairo

Offering up to a five-year warranty and seven-day technical support, NexGen combines

innovation, reliability, and technical excellence to redefine the smart living experience in Egypt

 

SUD selects Criteria Design Group to design New Mansoura’s first openair mall, other projects

SUD selects Criteria Design Group to design New Mansoura’s first openair mall, other projects Safwa Urban Development (SUD) announced that Criteria Design Group has won the design contract for The Pearl Mall, which will be the first open commercial mall in New Mansoura City, in addition to designing a number of other SUD projects.

SUD selects Criteria Design Group to design New Mansoura’s first openair mall, other projects

 

Criteria Design Group won the contract following a strong competition with several prominent engineering offices in a company-held competition focused on innovative and sustainable designs.

During the signing ceremony, Dr. Mohamed Shalaby, CEO and Managing Director of SUD stated that the company is committed to delivering innovative real estate products distinguished by modern design and high quality, in line with market trends and evolving customer needs, while also aligning with global development standards.

He pointed out that Criteria Design Group will be responsible for designing the commercial area of The Pearl Compound in New Mansoura, which spans over 60 acres. The compound features a mix of residential buildings and villas, a 550-meter beachfront, a clubhouse, and a collection of commercial malls.

Shalaby added that this collaboration strengthens the company’s future expansion plans and supports the implementation of the latest urban planning and sustainable design standards across its upcoming projects, while providing added value to clients.

He noted that Criteria Design Group is one of the leading engineering firms, with strong local and regional experience.

He also explained that SUD holds a diverse project portfolio across several governorates, starting with Greater Cairo and the New Administrative Capital, which includes the CH1 and CH2 Compounds, as well as commercial and administrative projects such as The Financial Hub, and retail projects including HUB 1 and HUB 2.

In Obour City, the company is developing the High City Compound, with the first phase already delivered, in addition to the High City Mall project, which spans 18,000 sqm.

In Ras El Bar city, the Sun Set 1 compound overlooks the sea directly. It is a residential-touristic project and the first of its kind in the city, being the first residential tourist village in Ras El Bar. Additionally, there is the Sun Set 2 resort in New Damietta, which includes apartments and villas designed to suit all tastes. The project offers a variety of entertainment and service facilities and was delivered to clients in 2019.

The Sun Set Mall project is also part of the Sun Set 2 resort, located in the chalets area of New Damietta, directly overlooking the sea. Meanwhile, the Sun Set 3 resort, built on an area of 131,000 sqm along the Nile River in Ras El Bar, has also been delivered to clients.

 

Architect Hisham Helal, founder and chairman of Criteria Design Group, stated that the firm’s collaboration with SUD strengthens their position, demonstrating confidence in Criteria Design Group’s architectural expertise and innovative vision.

He said that the office will deliver integrated design solutions—prioritizing creativity, functionality, and sustainability—particularly for The Pearl Mall, New Mansoura’s first open commercial center. This approach aims to create distinctive urban projects that perfectly balance aesthetic appeal with client needs.

Beko Egypt Participates in the First Edition of the Middle East and Africa Industry EXPO 2025 MEA Industry EXPO 2025

Beko Egypt Participates in the First Edition of the Middle East and Africa Industry EXPO 2025 MEA Industry EXPO 2025 Cairo, XX November 2025 – Beko Egypt, one of Egypt’s leading home appliance companies, announced its participation in the first edition of the Middle East and Africa Industry EXPO 2025 (MEA Industry EXPO 2025), held under the patronage of H.E. President Abdel Fattah El-Sisi and auspices of H.E. Lt. General Kamel Al-Wazir Deputy Prime Minister for Industrial Development, Minister of Industry & Transport. Taking place from November 9 to 11, 2025, this landmark exhibition underscores Beko Egypt’s firm commitment to supporting Egypt’s industrial development strategy and promoting the “Made in Egypt” label as a symbol of quality and global competitiveness.

Beko Egypt Participates in the First Edition of the Middle East and Africa Industry EXPO 2025 MEA Industry EXPO 2025

 

During the exhibition, Beko Egypt displayed its latest range of smart home appliances, that combine innovation and technology, sustainability, energy efficiency, and superior local manufacturing. The lineup includes ovens, refrigerators, freezers, and dishwashers, all designed to meet the needs of consumers in local and regional markets. Approximately 60% of the company’s factory output is exported, positioning Egypt as a regional hub for manufacturing and exporting home appliances within Beko’s global network.

Commenting on the participation, Ümit Günel, General Manager of beko Egypt and Regional Director for Beko North Africa, said: “We are proud to take part in the inaugural MEA Industry EXPO 2025, which provides an ideal platform to highlight our role as a trusted partner in driving Egypt’s industrial sector forward and strengthening its leadership on the regional industrial map.” He added: “At Beko Egypt, we believe that the ‘Made in Egypt’ label represents world-class production standards and quality that rivals major global markets. We remain committed to investing in the development of local industry and Egyptian talent to foster sustainable industrial growth.”

 

Within just one year of commencing local manufacturing, Beko Egypt has continued to strengthen its footprint in the home appliance sector through its state-of-the-art industrial complex in 10th of Ramadan City Industrial City, which spans 114,000 m² with total investments of approximately USD 110 million. The factory is a cornerstone in positioning Egypt as a hub for advanced manufacturing. The company has successfully produced more than 300,000 home appliances and increased its production capacity by 25% since operations began. This strong performance, driven by Egyptian expertise, creates over 2,000 new jobs and demonstrates Beko Egypt’s commitment to supporting the national industry. The company has achieved over 50% local supplier reliance, underscoring its direct contribution to strengthening the “Made in Egypt” initiative.

Beko Egypt remains committed to advancing the Egyptian economy by expanding its investments, enhancing production capabilities, and prioritizing sustainable manufacturing solutions that incorporate energy efficiency and innovation across all operations. Its participation in MEA Industry EXPO 2025 highlights its role as a key strategic partner in promoting industrial localization and boosting Egyptian exports, thereby reinforcing Egypt’s position on the map of advanced industries in the Middle East and Africa.

MEA Industry EXPO 2025 is the first platform of its kind in the region dedicated to showcasing industrial innovation, modern manufacturing technologies, and sustainable production solutions. The exhibition brings together industry leaders, investors, and decision-makers from across the Middle East and Africa to shape the future of industrial development in the region, with special focus on Egypt’s ongoing industrial renaissance.

 

ABOUT BEKO

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko’s 28 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista’s 2025 list of the World’s Most Sustainable Companies. Beko’s vision is ‘Respecting the World, Respected Worldwide.’

 

 

MARAKEZ Champions Egyptian Architecture with “The Local Show” Sponsorship

MARAKEZ, a leading real estate developer in Egypt, proudly announces its sponsorship

of The Local Show (TLS), a YouTube-based docu-series created by Egyptian-American

designer Ramzi Makram-Ebeid and directed by Sherif Nakhla The series explores Egyptian

architectural heritage, highlighting iconic landmarks that embody sustainable, context-driven

 and community-focused designs By combining architecture and storytelling, TLS bridges

design with humanity, celebrating the essence of Egypt’s built environment

Exploring Egypt’s Architectural Treasures

The first season of The Local Show showcases four prominent Egyptian sites

Basuna Mosque

St Mary’s Church

Bayt Yakan

Bayt al-Razzaz

Across seven episodes, the series narrates each landmark’s story through the perspectives

of renowned architects and designers, including Waleed Arafa, Ikram Mounir Nosshi, Ramses

Ikram Nosshi, Sherif Morgan, Youssef Ragheb, Alaa El Habashi, and Omniya Abdel Barr TLS

emphasizes the importance of sustainability, functionality, community engagement, and

cultural preservation in contemporary Egyptian architecture and design

Launch Event: An Immersive Experience

The program’s launch event took place on Saturday, November 8, 2025, at Villa M in Zamalek

proudly powered by MARAKEZ Co-curated by Ramzi Makram-Ebeid and Malak Shenouda, the

exhibition highlighted each landmark’s historical and modern significance through photography

by Yehia El-Alaily and Essam Arafa, alongside carefully selected archival materials

The event offered an immersive, multi-sensory experience, celebrating Egypt’s creativity across

architecture, art, culture, and cuisine It also featured panel discussions with leading architects

moderated by Sarah Sarofim, providing insights into the role of design in shaping community

and preserving cultural heritage

MARAKEZ’s Vision for Design and Culture

Dasha Badrawi, Executive Vice Chairman of MARAKEZ, stated

We are proud to support The Local Show as it showcases Egypt’s architectural

treasures and the creative minds behind them This partnership aligns with MARAKEZ’s

vision of fostering community-driven developments that celebrate culture, creativity, and identity

Through its sponsorship, MARAKEZ reinforces its commitment to Egyptian design culture and

architectural heritage, creating spaces and narratives that connect people to place while integrating

modern real estate development with cultural storytelling

Creator’s Statement

Ramzi Makram-Ebeid, creator of TLS and founder of Human Nature Design, commented

Architecture and design have always been central to my life The Local Show allows me to

share that passion and provide an educational, immersive experience for viewers Our

partnership with MARAKEZ advances context-driven, conscientious design that honors

community, heritage, functionality, and sustainability

Supporting Egypt’s Creative Ecosystem

By sponsoring The Local Show, MARAKEZ positions itself as a leading real estate

developer and curator of modern Egyptian lifestyle and design culture The initiative

underscores MARAKEZ’s dedication to investing in Egypt’s creative ecosystem

supporting design innovation, sustainable architecture, and authentic cultural

expression across generations

Ericsson and ITIDA Collaborate to Develop Egypt’s Digital Skills and ICT Industry

 Ericsson (NASDAQ: ERIC) and the Information Technology Industry Development Agency (ITIDA)

have signed a threeyear Memorandum of Understanding (MoU) to strengthen collaboration and

advance Egypt’s Information and Communications Technology (ICT) and digital services industries

The signing took place under the patronage of His Excellency Dr. Mostafa Madbouly, Prime Minister

of Egypt

Driving Digital Transformation and Technological Innovation

The MoU builds on Ericsson’s long-standing partnership with ITIDA to foster technological

innovation, enhance digital skills development, and create new opportunities for youth employment

This collaboration aligns with the Digital Egypt Strategy for Offshoring Industry 2022–2026, providing

a joint framework to expand ICT services across the country The partnership also supports potential

growth in areas such as engineering, research and development (R&D), Business Process Management

(BPM), and Knowledge Services (KS), contributing to a stronger local technology ecosystem

Programs for Skill Development and Youth Employment

As part of the MoU, Ericsson and ITIDA will collaborate on

Digital skills training programs for graduates, students, and young professionals

Organization of employment fairs and industry-focused events

University partnerships to support youth talent and prepare them for the digital economy

Previously, Ericsson and ITIDA have worked together on capacity-building initiatives and

seminars focused on emerging technologies, reinforcing their commitment to developing

Egypt’s tech talent

Egypt as a Global Digital Services Hub

Dr. Amr Talaat, Minister of Communications and Information Technology, stated

The agreement with Ericsson is part of a broader set of deals with 55 global and local

companies expanding their investments in Egypt’s offshoring sector Leveraging our skilled

workforce, advanced digital infrastructure, and strategic location, Egypt is positioned as a

trusted global partner for delivering high-value digital services worldwide

Ahmed El-Zaher, CEO of ITIDA, added Every new center and expansion in Egypt represents

a commitment to growth The MoU with Ericsson reflects global confidence in Egypt’s talent

and capabilities Today, Egypt has evolved from a service destination to a strategic global

partner in high-value digital services Kevin Murphy, President of Ericsson North Middle East

commented Through our collaboration with ITIDA, we aim to create new opportunities for

local talent and strengthen Egypt’s ICT sector as a sustainable, innovation-driven ecosystem

Together, we continue to advance Egypt’s digital capabilities

Accelerating 5G Adoption and National Growth

This partnership also reinforces Ericsson’s long-term engagement in Egypt, accelerating

the adoption of 5G technologies and advanced digital solutions By bringing cutting-edge ICT

technologies to Egypt, Ericsson aims to support the country’s digital transformation, foster

youth development, and contribute to national growth, in line with Egypt Vision 2030

Madinet Masr Reports Results for 9M 2025

Madinet Masr Reports Results for 9M 2025 dinet Masr reports resilient results for the first

nine months of 2025, maintaining strong profitability and operational momentum as it expands its

deliveries and development footprint across its megaprojects.

Madinet Masr Reports Results for 9M 2025

Madinet Masr, one of Egypt’s leading urban community developers, announced

today its consolidated financial results for the nine-month period ended 30 September 2025 (9M 2025),

including its subsidiaries operating across construction, real estate investments, and other related business lines.

For 9M 2025, Madinet Masr reported a net profit of EGP 2.4 billion on total revenue of EGP 7.4 billion.

For the quarter ended on 30 September 2025 (Q3 2025), the Company reported a net profit of EGP 1.1 billion,

with revenues reaching EGP 2.6 billion.

Key Highlights

In 9M 2025, Madinet Masr recorded new sales of EGP 36.3 billion, up 11.2% y-o-y, supported by a shift

toward higher-value inventory and contributions from recent launches, reflecting continued strong demand

across existing developments and the successful launch of new projects.

In Q3 2025, new sales booked EGP 15.1 billion, a 27.5% increase from the EGP 11.8 billion

recorded in Q3 2024.

The Company delivered 1,014 units during 9M 2025, compared to 478 units in 9M 2024, as handovers

continued across Taj City and Sarai following substantial progress in construction and infrastructure works.

Revenue from unit deliveries doubled y-o-y, reaching EGP 1.6 billion in 9M 2025, up 100.9% from

EGP 773.1 million in 9M 2024, underscoring the steady pace of project completions.

On a quarterly basis, revenue from unit deliveries also increased by 100.2% y-o-y to EGP 681.6 million

in Q3 2025 versus EGP 340.5 million in Q3 2024.

This resulted in an increase in the contribution of unit delivery revenues to total revenues excluding

reversals and interest revenues, to reach 20.4%, up from 10.1% during the same period last year.

Revenue reached EGP 7.4 billion in 9M 2025, compared to EGP 7.5 billion in 9M 2024, driven by strong

growth in unit delivery revenues, which doubled on a yearly and quarterly basis. The change also

 reflects the Company’s ongoing operational progress and ability to convert sales into handovers. On a quarterly basis, the Company booked EGP 2.6 billion in Q3 2025, compared to EGP 3.0 billion in Q3 2024.

Gross profit reached EGP 4.9 billion in 9M 2025, down 10.4% y-o-y from EGP 5.5 billion in 9M 2024, yielding a gross profit margin of 66.2% against 73.2% a year earlier. The margin contraction reflects a normalization from an exceptional year, and higher contribution from unit deliveries, which typically generate lower margins than new sales. Gross profit from unit deliveries more than doubled y-o-y, rising 132.7% to EGP 170.5 million in 9M 2025 from EGP 73.3 million in 9M 2024, underscoring enhanced profitability in deliveries and outstanding operational execution.

EBITDA recorded EGP 3.1 billion for 9M 2025, compared to EGP 3.4 billion in 9M 2024, with an EBITDA margin of 42.2% versus 46.2% the previous year. The decline reflects the normalization of margins following last year’s exceptional growth, alongside a higher contribution of revenue from unit deliveries, which naturally has lower margins.

Net profit recorded EGP 2.4 billion in 9M 2025, down 6.6% from EGP 2.5 billion in 9M 2024, reflecting stable profitability. The corresponding net profit margin stood at 31.9% versus 33.8% in 9M 2024.

Madinet Masr remained a zero-net-debt company with a strong net cash position of EGP 1.4 billion as of 30 September 2025, compared to an EGP 835.6 million net cash position as of 31 December 2024.

Net notes receivable booked EGP 5.0 billion as of 30 September 2025, compared to EGP 2.4 billion at year-end FY 2024. By 30 September 2025, total accounts and notes receivable, including off-balance-sheet PDCs for undelivered units, amounted to EGP 70.7 billion versus EGP 59.8 billion at 30 September 2024.

Cash collections amounted to EGP 11.3 billion in 9M 2025, up 11.7% y-o-y from EGP 10.1 billion in 9M 2024, reflecting strong sales performance.

The Company deployed EGP 5.4 billion in construction and infrastructure CAPEX in 9M 2025, compared to EGP 5.0 billion in 9M 2024, with spending focused on accelerating construction progress to boost unit deliveries. Most of the CAPEX was allocated to ongoing projects across Taj City, Sarai, and The Butterfly in Mostakbal City and Talala New Heliopolis. In Q3 2025, CAPEX spending amounted to EGP 2.5 billion, versus EGP 3.1 billion in Q3 2024.

Management Comment

As we approach the end of 2025, I am pleased to share that Madinet Masr has maintained a solid and balanced performance following last year’s exceptional results. Our team’s focus on execution, financial discipline, and customer trust has allowed us to deliver consistent progress despite a more normalized market environment.

Throughout the year, the Company continued to grow its commercial pipeline, backed by the dominance of demand for East Cairo estate. We recorded EGP 36.3 billion in new sales, with an unrecognized revenue backlog of EGP 86.4 billion as of the end of 9M 2025, up 26.3% from year-end 2024, reflecting the continued demand across Madinet Masr’s projects and giving us visibility on future cash flows.

As we fulfill on the promises we made last year to expedite construction and deliveries, and reinforcing our commitment to Madinet Masr’s customers, we have successfully increased our units delivered by 112.1% y-o-y, resulting in a 100.9% y-o-y increase in revenues from delivery. Total revenue for the nine-month period has recorded EGP 7.4 billion, matching last year’s record revenues, with a marginal decline of 1.0% y-o-y. All while profitability remained healthy with a gross profit margin of 66.2% and a net profit margin of 31.9%, supported by operational efficiency and disciplined cost management.

Madinet Masr achieved another year of strong cash performance. Collections increased by 11.7% y-o-y to EGP 11.3 billion, reflecting sound customer engagement and efficient portfolio management. Despite higher CAPEX linked to ongoing construction, the Company maintained a robust financial position with a net cash balance of EGP 1.4 billion as of 30 September 2025.

This year also marked major milestones in Madinet Masr’s journey of growth and expansion. The Company launched its latest flagship project, Talala, in New Heliopolis City, with total expected investments of EGP 90 billion. The project is projected to generate estimated sales of EGP 202 billion, reinforcing our expanding pipeline and strong presence in East Cairo. New project launches alongside continued progress at Taj City, Sarai, and The Butterfly, have significantly expanded the Company’s future revenue pipeline. With a total land bank now spanning 12.8 million square meters, including 4.4 million square meters of unlaunched mixed-use land, underscoring Madinet Masr’s position to further create long-term value for shareholders and the communities it serves.

Looking ahead, we are moving forward with confidence in our expansion strategy, both geographically and across product offerings. Backed by a diversified portfolio and a focused team, Madinet Masr is well-positioned to sustain performance and continue shaping the next chapter of urban development in Egypt and the wider region.

United Brothers Unveils Ambitious 2026 Growth and Export Strategy

United Brothers Engineering Industries, the parent company of Siltal, has announced

a comprehensive sales and marketing strategy for 2026, aiming to boost sales by 30%

and expand its footprint in international markets

Expansion in Africa: Launch of Siltal Africa in Senegal

Dr. Hatem Raslan, Chairman and Managing Director of United Brothers Engineering Industries

emphasized that 2026 will mark a pivotal phase for the company, coinciding with the full operation

of its new Senegal factory, branded as Siltal Africa This strategic move is designed to strengthen

Egypt’s industrial presence in Africa, particularly in West Africa, a region currently lacking formal

trade agreements with Egypt The inauguration of the first phase of the Senegal factory was attended

by both the Egyptian Foreign Minister and the Senegalese Minister of Trade and Industry The company

is positioning itself as a leading supplier across multiple African markets, including Sudan, Libya, Mauritania

Gambia, and Senegal, while also exporting to Yemen, Morocco, Dubai, Sutton Island, Zimbabwe, Cape Verde

and Guinea-Bissau

Record Exports and Production Growth

By September 2025, United Brothers successfully exported over 17,000 units

representing 20% of its total production The company’s annual production capacity

reaches 120,000 units, and it plans to increase export share to 30–35% in 2026

Dr. Raslan highlighted that the company focuses on providing high-quality, cost-effective

appliances for the Egyptian market, targeting consumers who seek value for money, particularly

in appliances for second homes that do not require constant operation

Expanding Product Lines: Refrigerators, Deep Freezers

With a legacy dating back to 1985, Siltal initially launched in 10th of Ramadan City

before relocating to October City The company currently operates production lines

dedicated to refrigerators and deep freezers (De Frost), offering 12 refrigerator models

5 horizontal deep freezer models, and 2 vertical models United Brothers recently began

producing desert air conditioners in 60, 80, and 100-liter models, expanding its portfolio

under the Siltal brand The company is also pursuing new projects as part of its broad

expansion strategy to meet regional and international demand

Full In-House Manufacturing Ensures Quality and Innovation

United Brothers relies on fully in-house production, allowing complete control over product

quality and rapid development of technical innovations This approach ensures continuous

improvement of products to meet customer needs The company holds three ISO certifications

covering quality, manufacturing, and safety Recent upgrades to refrigerators and deep freezers

enable them to operate efficiently even during power fluctuations, making them suitable for

export to multiple international markets

Strategic Marketing Partnership for 2026

To implement its 2026 sales and marketing plan, United Brothers has partnered

with Big Bite Marketing and Communication Company, which will develop and execute

a strategy to expand the company’s reach to new markets within Egypt and abroad

This initiative is expected to drive significant improvements in the performance of both

local and regional markets

LG Leads CES 2026 with Multiple Innovation Awards for OLED TVs and Smart Life Solutions

ENGLEWOOD CLIFFS, LG Electronics (LG) has been honored with multiple CES®️ 2026 Innovation

Awards, including two Best of Innovation distinctions, highlighting its leadership in next-generation

smart life solutions and cutting-edge display technology Presented annually by the Consumer

Technology Association (CTA) ahead of CES, the Innovation Awards celebrate pioneering products

and services that shape the future of technology, design, and user experiences

LG OLED TVs Dominate CES 2026 Innovation Awards

LG’s OLED TVs and monitors earned five Innovation Awards across categories such as Imaging

Gaming & eSports, and Computer Hardware & Components Leading the awards is the SIGNATURE

OLED T, which won the Best of Innovation award in the Imaging category, reaffirming dominance

in OLED technology and its commitment to innovative user experiences The 2026 awards mark the

fourth consecutive year that an LG OLED TV has received a Best of Innovation award

Previous winners include

LG OLED evo with Brightness Enhancement technology (2025)

LG’s first wireless OLED TV (2024)

LG OLED Flex, the bendable gaming TV (2023)

The LG SIGNATURE OLED T, the world’s first fully wireless and transparent TV, continues

this legacy, combining revolutionary design with exceptional performance Its 77-inch transparent

OLED display delivers 4K ultra-sharp resolution (3,840 × 2,160) and features LG’s wireless AV

transmission technology, setting a new benchmark for immersive viewing experiences

Last month, showcased this innovation at the APEC CEO Summit Korea 2025 in Gyeongju

creating a kinetic media chandelier with 28 units of the transparent TV, highlighting its vision

for future display technologies

webOS Smart TV Platform Recognized for AI and Cybersecurity

 webOS platform, a cornerstone of its platform-based services, received dual

Innovation Awards in Artificial Intelligence and Cybersecurity categories For the

second consecutive year, webOS has been recognized for cybersecurity, strengthening

its reputation as a secure, intelligent, and user-friendly entertainment platform

Innovative Home Appliances: Built-In Robot Vacuum Station

In the Home Appliances category, new built-in robot vacuum station earned an Innovation

Award for its ingenious design and advanced features The station fits seamlessly into underutilized

spaces such as under sinks or behind doors and includes the world’s first steam-cleaning system

applied to both the robot and the station, enhancing cleaning performance and hygiene management

Other Award-Winning Products at CES 2026

Additional  products recognized include

Premium LCD TV with Micro RGB technology

 StanbyME 2, a next-generation portable lifestyle screen

 UltraFine evo 6K professional monitor, the first in the world to support 6K resolution

(6,144 × 3,456) and Thunderbolt™️ 5

The full list of  CES 2026 Innovation Award winners will be unveiled at CES 2026 in Las

Vegas on January 6, 2026

Dubai Leads the Way in Sustainable Knowledge Markets Ahead of Knowledge Summit 2025

As the highly anticipated Knowledge Summit 2025 approaches, organized by the Mohammed

bin Rashid Al Maktoum Knowledge Foundation (MBRF) and the United Nations Development

Programme (UNDP) on 19–20 November, Dubai is once again showcasing its status as a global

leader in smart knowledge economies Under the theme “Knowledge Markets Developing

Sustainable Communities,” the summit highlights Dubai’s innovative approach to combining digital

transformation, sustainability, and knowledge-driven growth

Advanced Digital and Knowledge Infrastructure

Dubai continues to strengthen its position in the global knowledge economy through

cutting-edge digital infrastructure This includes ultra-fast connectivity, 5G networks

artificial intelligence (AI) technologies, and innovative platforms supporting regional and

international startups. The emirate hosts world-class research and innovation centers, embracing

the smart city model with fully integrated digital services, creating an ideal ecosystem for converting

ideas into marketable knowledge and sustainable economic value

Forward-Looking Government Policies

Government initiatives play a crucial role in  success as a knowledge hub

The “We the UAE 2031” vision and National Innovation Strategy have positioned knowledge

as a central economic driver, supported by flexible legislation, investor incentives, and strategic policies

Additionally, the Dubai Economic Agenda (D33) focuses on nurturing talent, fostering ideas, and advancing

technology-driven innovation, with the aim of doubling Dubai’s economy over the next decade and solidifying

its position among the world’s leading knowledge markets

Strategic Institutions and Visionary Leadership

 rise as a knowledge-based economy is backed by visionary leadership. His Highness

Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and

Ruler of Dubai, stated Knowledge empowers societies to create a bright future

Leading educational and research institutions, including the American University in the Emirates

(AUE), Khalifa University, MBZUAI, and NYU Abu Dhabi, play a pivotal role in producing talent and knowledge

that drive Dubai’s innovation ecosystem These institutions support a dynamic environment for transforming

ideas into globally competitive solutions in fields like AI, digital economy, and sustainable technologies

Exceptional Outcomes and Global Impact

strategies have generated measurable successes Fintech startups in the emirate develop

advanced data-driven solutions, while AI innovation centers convert academic research into commercially

viable products with global impact Dubai-based digital learning platforms provide specialized educational

content worldwide, establishing knowledge as a primary economic asset and creating employment opportunities

for the next generation of innovators As the Knowledge Summit 2025 approaches, DubaI is set to lead discussions

on sustainable knowledge markets, offering real opportunities for researchers, startups, and changemakers

The summit reinforces Dubai’s position as a global benchmark for knowledge-driven economies, inspiring

nations and institutions worldwide to adopt sustainable, innovation-led strategies

Top Kapi Developments Celebrates the Launch of “Vira” Compound in Hadayek October

Top Kapi Developments officially launched its new residential project, Vira, during a grand

celebration attended by prominent business leaders, public figures, and media representatives

During the event, the company announced the appointment of Dr. Mona El Omda, renowned Egyptian

media personality, as its exclusive media advisor and the official media face of the Vira project a move

that highlights the company’s strategic focus on strengthening its brand presence and communication in

the real estate market

Confidence in the Egyptian Real Estate Market

Eng Hossam El-Din Mohamed Ibrahim, Chairman of Al-Aqsa Contracting Company

the parent company of Top Kapi Developments—stated that launching Vira reflects the company’s

deep confidence in the Egyptian real estate market He emphasized that Top Kapi aims to deliver

a distinctive and fully integrated real estate product that fulfills the aspirations of clients seeking high

-quality modern living and sustainable communities

A Contemporary Vision for Modern Living

Eng Mostafa Hossam El-Din Mohamed, Chairman of Top Kapi Developments, noted that hosting

an event of this scale reflects the company’s belief in the value of direct engagement with clients

the media, and society He explained that Vira combines modern architectural design, a strategic

location, and comprehensive services, making it a new destination for contemporary lifestyle seekers in Egypt

Prime Location and Comprehensive Community Design

The Vira compound is a fully integrated residential community comprising 420 housing units

It is strategically located on Al Wahat Road, directly in front of MSA University and next to the

Police Academy Institute, in the Downtown – Hadayek October area Spanning an area exceeding

34,000 square meters, the project is surrounded by premium facilities and services, ensuring residents

enjoy a comfortable, connected, and convenient lifestyle According to Eng Mostafa, Top Kapi Developments

targets EGP 1.1 billion in contractual sales for the first phase of the project Construction is planned to begin

in early 2026, with unit handovers scheduled within three years from the date of contract signing

Expert Partnerships and Architectural Excellence

Eng Abdelrahman Hossam El-Din Mohamed, Vice Chairman of Top Kapi Developments, highlighted

that the launch event was meticulously planned to reflect the company’s identity and attention to detail

from innovative décor and architectural-themed designs to state-of-the-art sound and lighting systems

He described Vira as a distinctive architectural landmark, designed in collaboration with Platoon Designs

as the design consultant, and Sekan for Engineering Consultancies as the execution consultant

Construction is set to commence very soon

Star-Studded Celebration Marks the Launch

The launch event featured a special musical performance by singer Tamer Ashour

who captivated the audience with a selection of his most popular songs The event was

hosted by Egyptian actor Mohamed Tharwat and attended by celebrity guests, including actress

Menna Fadali and actor Nidal Shafei Top Kapi Developments partnered with Moon Media to organize

the entire event, ensuring a flawless and professional experience that reflected the company’s

commitment to excellence

Exclusive Media Coverage by Dr. Mona El Omda

The event received exclusive coverage from the TV program “Here is the New Republic

hosted by Dr. Mona El Omda, who presented special segments highlighting the event’s behind-the

-scenes moments and exclusive interviews with Top Kapi’s leadership and celebrity guests

This collaboration further underscores Top Kapi’s strategic focus on media partnerships and brand

visibility in Egypt’s competitive real estate development market

Vira: A New Benchmark for Quality Living in Egypt

With Vira, Top Kapi Developments reinforces its commitment to delivering premium residential

communities that merge modern architecture, strategic locations, and integrated services

The project is poised to become a new benchmark for upscale living in Hadayek October, offering

a balanced mix of luxury, convenience, and investment potential in one of Cairo’s fastest-growing districts

Empire State Developments sponsors the worldwide humanitarian event “Hope Giver Campaign – International ”

Empire State Developments has officially announced its participation and sponsorship of the global humanitarian event “Hope Giver Campaign – International Closing Ceremony 2025,” hosted in Egypt for the very first time, from November 7th to 9th. The event is held under high-level official patronage, and will welcome international figures, royalty, ministers, public icons, and global celebrities — reinforcing the company’s deep belief in its national role and social responsibility.

 

Empire State

This year’s lineup includes the prestigious Grand Ball Royal Charity Ceremony, organized by the Monaco-based Noble Monte-Carlo Foundation, held for the first time in Egypt at the majestic Abdeen Palace — one of the world’s most iconic historical royal palaces. This addition elevates the magnitude and global impact of the Hope Giver Campaign and reflects its international significance.

This step follows extensive security approvals and organizational measures due to the scale, sensitivity, and diplomatic nature of the event — a testament to Empire State’s standing, credibility, and the trust placed in it by state institutions, as a strong Egyptian representative capable of appearing at global forums of high humanitarian and international protocol standards.

Mostafa Mohsen, Chairman of Empire State Developments, stated:
“Empire State’s support for this global event is an extension of our development vision in Egypt — a vision that goes beyond building real estate projects with long-term architectural and investment value. It reflects our belief in placing people, awareness, hope, and social contribution at the heart of our identity. For Empire State… real estate is not just buildings. It is building culture, value, and life.”

He added that the Hope Giver Campaign — founded by Egyptian tennis champion and cancer survivor Anwar ElKamony — today operates in more than 23 countries around the world. The campaign aims to uplift and support millions of people, including people of determination, cancer fighters, senior golden-agers, cardiovascular patients, orphans, the homeless, mental health patients, and all individuals who have lost hope due to trauma or serious illness — while raising social awareness and redefining the meaning of hope.

He affirmed that participating in this global historic event reflects the company’s commitment to humanitarian initiatives, and its belief that the private sector’s responsibility goes far beyond economic development — extending to creating real social impact, sustainable value, and leaving a human legacy that honors Egypt’s name globally in the fields of hope, humanity, and national pride.

Through this sponsorship, Empire State Developments marks a distinguished presence in a global event held for the first time in Egypt — becoming part of a historic moment that celebrates human resilience, the triumph of the human spirit, and the creation of hope… from the heart of Cairo to the world.