رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

President El-Sisi Appreciates President Donald Trump’s Letter and Affirms Egypt’s Support for Peace and Stability

President Abdel Fattah El-Sisi expressed his appreciation for the letter he received from former U.S. President Donald Trump, highlighting the

valued efforts made to consolidate the foundations of peace and stability at both regional and international levels. The letter, President

El-Sisi noted, reflects President Trump’s respect for Egypt’s pivotal role in supporting security and stability across the region, underscoring the ongoing

cooperation between the two countries on critical regional and international issues.

Egypt’s Commitment to the Nile River Issue

President El-Sisi emphasized that Egypt attaches the utmost importance to the Nile River, describing it as the lifeline of the Egyptian people.

He reaffirmed Egypt’s commitment to serious and constructive cooperation with the countries of the Nile Basin, grounded in the principles

of international law.

The cooperation aims to achieve shared interests without causing harm to any party, which forms the consistent foundation of Egypt’s

position in all discussions related to water security.

Egypt’s leadership continues to stress that any agreements or initiatives concerning the Nile must respect the rights and interests of all parties while prioritizing

Egypt’s vital water needs. This approach reflects a careful balance between regional cooperation and the protection of Egypt’s strategic

and national interests.

Official Letter of Thanks to President Trump

In this context, President El-Sisi sent an official letter to former President Trump expressing thanks and appreciation for his message.

The letter reaffirmed Egypt’s position on water security and related concerns, underscored Egypt’s support for President Trump’s efforts, and

expressed the aspiration to continue close collaboration during the coming phase.

The correspondence also highlights Egypt’s determination to maintain its role as a key supporter of regional peace and stability, coordinating with

international partners to safeguard Egypt’s water and strategic interests.

Strengthening Egypt-U.S. Cooperation

President El-Sisi reaffirmed that the relationship between Egypt and the United States is built on mutual respect and a shared desire to promote

peace and stability in the Middle East and Africa. T

he bilateral cooperation encompasses multiple areas, including regional security support, counter-terrorism efforts, and sustainable development initiatives.

Significant attention is given to vital issues such as Egypt’s water security and its rights in the Nile, demonstrating the centrality of these concerns

in strategic Egyptian-American dialogue.

Egypt’s Commitment to International Law

President El-Sisi stressed that Egypt’s policy regarding the Nile Basin is based on clear principles, ensuring equitable benefits

for all countries while safeguarding Egypt’s vital interests without harming any party. Egypt remains committed to constructive

dialogue with Nile Basin countries, following the framework of international law and fully respecting regional security and

the welfare of the peoples of the region.

This approach reflects Egypt’s steadfast commitment to peaceful cooperation, regional stability, and the protection

of its national interests in a complex and evolving regional context.

Through his correspondence with former President Trump, President El-Sisi not only reinforced Egypt’s commitment to Nile water security

but also emphasized the importance of ongoing collaboration with global partners. Egypt continues to play a central role in promoting

peace, security, and stability across the region, reflecting a consistent policy guided by law, cooperation, and the pursuit of shared prosperity.

HP Showcases the Future of Work

This week At CES 2026, HP Inc. (NYSE: HPQ) debuted new technologies that position personal fulfilment as the next frontier for driving business growth.

Knowledge workers worldwide are feeling under pressure; just 20% have a healthy relationship with work. But given the right tools and technology, the likelihood of workers having a healthy work relationship more than doubles – and increases five-fold when the workforce sees their company investing in them.

HP

In an era marked by disruption and change, HP recognizes a growing fulfilment deficit in the workforce and is committed to empowering organizations to transform this challenge into an opportunity for innovation and resilience.

Innovations Designed for the Future of Work
As businesses navigate unprecedented challenges, HP remains steadfast in its commitment to pioneering solutions that foster fulfilment and accelerate growth, ensuring that the future of work is both human-centered and

technology-driven.

 

HP

New products and solutions include:
• Designing for the future of work means creating solutions that move, connect, and adapt to any workspace. HP’s newest form factor, the HP EliteBoard G1a, is the world’s first full AI PC built into a keyboard and a CES 2026 Innovation Award Honoree.

• Built for leaders shaping the future of work, HP introduced its HP EliteBook X G2 Series, the next generation of premium business laptops built for the AI era and a CES 2026 Innovation Award Honoree.
• Bringing passion-ready experiences so consumers can work smarter, look sharper, and lead better, HP unveiled new updates to the full HP OmniBook consumer portfolio – including the new HP OmniBook Ultra 14 and HP OmniStudioX.

• Delivering AI-powered productivity right at the printer, HP introduced the first integration of Microsoft Copilot into HP Office Print devices with HP for Microsoft 365 Copilot, providing document summarization, translation, and smart organization to help businesses work faster, smarter, and more securely.

• Keep hybrid work running smoothly and strengthen IT’s ability to maintain business continuity across distributed environments with enhancements to the company’s Workforce Experience Platform (WXP) employee device management features.

• Pair your new HP PC with intuitive, ergonomic, and sustainable peripherals for every workspace, including a stylish pink version of the HP Tilt Ergonomic Mouse 720M, a new compact USB-C HP 65W GaN Wall Charger, lightweight and durable HP Protective Series laptop sleeves, and more.

• When it’s time to clock out, get your game on. HP is redefining how gamers play, create, and perform, unifying its OMEN and HyperX brands under one master gaming brand – HyperX – and engineering the world’s most powerful gaming laptop with fully internal cooling, the HyperX OMEN MAX 16.

• To understand your PC’s origin story, HP developed HP Digital Passport, a CES 2026 Innovation Award Honoree, giving customers one place to access PC essentials: from getting started, discovering unique product features and their device’s sustainability story, to finding support options as their needs evolve.

 

Future of Work Accelerator 2026: Applications Open Soon
As part of HP’s commitment to growth and fulfillment, the Future of Work Accelerator expands access to technology and skills for disconnected communities. Since 2022, the Accelerator has served 35 nonprofits across 13 countries, reaching 11.3 million people. The Accelerator provides USD $100,000 in funding, USD $100,000 worth of HP hardware and solutions, and a six-month training and mentorship program to participating organizations.

 

In 2026, the Accelerator is returning to the U.S., where it was piloted, and will be open to both nonprofits and for-profits for the first time, with a focus on AI and the Future of Work. Applications open on January 12, and the deadline to apply is February 6.

For more information about HP at CES 2026 and additional HP news at the show, please visit the HP Press Center. If you are a member of the press, a registered CES attendee, and interested in meeting with HP in person, contact [email protected] to schedule a media tour.

About HP
HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.
Media Contacts
[email protected]
hp.com/go/newsroom

MEAComS
Please contact Shahd Mohamed, [email protected], 01064666457

SolvFast Brings AI-Driven Digital Transformation Solutions to Egypt and Saudi Arabia in 2026

 SolvFast, an advanced AI-powered digital transformation platform, is set to officially launch

its operations in Egypt and the Kingdom of Saudi Arabia in 2026, marking a major step in

accelerating digital transformation across the Middle East and North Africa (MENA) region

This strategic expansion aims to empower businesses and institutions with intelligent, integrated

solutions that streamline operations, enhance productivity, and enable data-driven decision-making

A Unified Digital Transformation Platform for Modern Enterprises

SolvFast delivers a comprehensive suite of over 50 integrated business applications

within a single, unified platform These applications cover essential enterprise functions, including

Enterprise Resource Planning (ERP)

Customer Relationship Management (CRM)

Human Resources Management

Financial Management

Project and Inventory Management

AI-driven analytics and reporting tools

No-code workflow automation and smart dashboards

By consolidating multiple business tools into one intelligent ecosystem, SolvFast helps

organizations eliminate system fragmentation and optimize operational efficiency

“Senaiy”: Embedded AI Driving Smart Business Decisions

At the core of SolvFast’s platform is its intelligent AI assistant, “Senaiy,” which is embedded across

all stages of the digital transformation journey. Senaiy understands business requirements, automates

tasks, and provides teams with real-time updates, actionable insights, reports, and analytics

significantly accelerating decision-making and boosting organizational productivity

Leadership Insights on Market Expansion

CEO Highlights Proven Impact in Egypt and Saudi Arabia

Engineer Abdelmalek Al-Barrawi, Co-Founder and CEO of SolvFast, expressed his enthusiasm

about the official launch, stating

Over the past years, SolvFast has supported numerous companies in Saudi Arabia and Egypt

in improving operational efficiency and achieving faster growth by simplifying processes and

unifying business tools into one intelligent system. Organizations across sectors such as hospitality

manufacturing, and services have benefited from our platform’s capabilities in resource management

 operational control, and smart analytics

Commercial Vision Focused on SMEs and Scalable Growth

Mazen Al-Oreidhi, Co-Founder and Chief Commercial Officer, added

The official launch of our operations in these markets marks a major milestone in SolvFast’s

growth journey It represents the practical execution of our vision to support digital transformation

across the region, with a strong focus on small and medium-sized enterprises seeking to transition

from traditional systems to integrated, AI-driven solutions

Enterprise Architecture Delivers Measurable Cost Savings

Abdulrahman Talaat, Co-Founder and Chief Technology Officer, emphasized the platform’s

architectural value Applied studies show that organizations adopting enterprise architecture

supported by digital tools achieve measurable cost savings across multiple operational pathways

In several documented cases, optimizing and unifying technical assets has reduced operating

expenses by approximately 1–2% of total operational costs within a relatively short timeframe

End-to-End AI-Driven Digital Transformation Without Complexity

SolvFast is designed as a fully integrated, end-to-end digital transformation platform, enabling

organizations to shift toward a smart, AI-powered business environment without the need for

complex programming The platform offers

High customization flexibility

Advanced data analytics

Seamless integration with existing enterprise systems

Scalable solutions tailored to multiple industries

By combining artificial intelligence, enterprise architecture principles, and no-code automation

SolvFast supports sustainable growth and long-term operational excellence for businesses

across the MENA region

Palm Hills Developments signs co-development agreement with Egyptian Kuwaiti Company for Real Estate 

 Palm Hills Developments (“Palm Hills” or “the Company”) a leading real estate developer in Egypt, has entered into co-development agreement to develop a 1.4 million sqm plot of mixed-use project in West Cairo with Egyptian Kuwaiti Company S.A.E, directly adjacent to the iconic Palm Hills October old phases. This land increases the Company’s total land bank to 40.5 million sqm, further enhancing long-term sales visibility.

 Palm Hills Developments

The project is envisioned as an upscale residential project, offering fully integrated lifestyle that blends luxury with modern living. The project is expected to generate estimated sales of c.EGP 177 billion over an eight-year sales tenor with expected project launch during 1H2026.

Yasseen Mansour, Executive Chairman and Group CEO, comments: “We are pleased to announce this strategic addition to our land bank. This land represents an excellent opportunity as it’s directly adjacent to our Palm Hills Legacy project, Palm Hills October Phase I, which is our most premium project and further consolidates Palm Hills’ leading position in West Cairo.

 

It aligns with our disciplined growth strategy, focusing on scalable developments in high-demand locations with strong return potential, underscoring our confidence in the resilience and growth potential of the Egyptian real estate market and our contribution to urban development through the delivery of premium, integrated communities”.

The land will be seamlessly connected to the iconic phase I and phase 6, enabling residents to move effortlessly between phases and access Palm Hills Sports Club and Palm Hills popular malls and retail spaces. The site enjoys panoramic views over Sheikh Zayed City, like the front rows of Phase I, while its elevated topography allows units in the rear areas to benefit from direct pyramid views and the magnificent view of Sheikh Zayed City as is the case of the front rows of phase I.

 

The area is also characterized by strong residential demand, which dictates price premiums. The master plan will comprise high-end villas, townhouses, luxury apartments and complementary commercial facilities including premium retail areas space to capitalize on rising demand for lifestyle-oriented residences in this area.

CIRA Education and Badr Universities Partner with Canada’s Ontario Tech University to Launch Groundbreaking Engineering Master’s Programs in Egypt

CIRA Education (“CIRA” or the “Group”, CIRA.CA on the Egyptian Stock Exchange), the largest fully integrated education service provider in the Egyptian private sector, together with Badr Universities, has announced a strategic academic partnership with Ontario Tech University, a leading Canada-based research and learning institution, to expand internationally accredited postgraduate education in Egypt.

CIRA Education

The initiative reflects CIRA’s internationalization strategy, focused on bringing globally recognized academic partners to Egypt and positioning the country as a regional destination for internationally aligned higher education. Ranked as Canada’s No. 1 Research University of the Year among undergraduate universities for the past three consecutive years, Ontario Tech University is a technology-driven institution that offers a wide range of undergraduate and graduate programs.

Guided by its “Tech with a Conscience” philosophy, the university emphasizes industry-aligned, experiential learning and applied research, with particular strengths in Engineering, Energy Science, and innovation-led education. The partnership also lays the foundation for future cross-border academic expansion, supporting global mobility, knowledge transfer, and collaborative research across regions.

The signing ceremony, which took place on January 12, 2026, formalized a strategic partnership aimed at significantly elevating Badr Universities’ profile as a leading platform for advanced, globally-recognized engineering education.

 

The initial phase of the initiative will focus on launching Master’s degrees under Badr Universities’ Faculty of Engineering, with potential programs in Mechatronics Engineering, Electrical Engineering, Software Engineering, Automotive Engineering and Nuclear Engineering. Beyond graduate program delivery, the partnership envisions broader mutually beneficial academic and research activities such as faculty and student exchanges, joint participation in seminars, conferences and academic meetings, and the development of short-term academic programs.

Building on the successful launch at Badr University, the partnership sets the stage for CIRA to open new Ontario Tech branch campuses in East Cairo and Damietta, subject to the required government approvals.

These new campuses will further expand access to internationally accredited engineering programs, bringing Ontario Tech’s technology-driven curriculum and experiential learning model to more students across Egypt, enhancing the country’s position as a regional hub for high-quality, globally aligned higher education

“This partnership is a testament to our shared vision of delivering future-ready education that transcends borders,” said Dr. Lori Livingston, Provost and Vice President for Academic Affairs, Ontario Tech University. “By bringing Ontario Tech’s hands-on, technology-driven engineering model to Egypt, we are empowering a new generation of innovators in the MENA region. We are proud to partner with Badr Universities and CIRA Education, whose commitment to excellence aligns perfectly with our own mission to advance knowledge through cross-border collaboration.”

“The agreement lays the foundation for a new era of engineering excellence in Egypt,” added Dr. Ashraf El-Shihy, President of Badr University in Cairo. “Integrating Ontario Tech’s internationally benchmarked curriculum with our modern facilities and dedicated faculty will provide our students with an unparalleled educational experience, directly connecting them to Canadian academic standards and opportunities abroad.”

“This partnership is a powerful execution of our vision to foster international exposure, academic collaboration and regional employability,” concluded Dr. Hassan El-Kalla, Chairman of CIRA Education. “By bridging the academic landscapes of Egypt and Canada, we are accelerating our regional expansion, fulfilling our promise to deliver transformative education, and directly contributing to the development of high-caliber talent ready for the global stage.”

Empire State Developments Launches Upmount in the New Capital with Innovative Loft Units

Empire State Developments has announced the launch of its latest project, Upmount

in the New Administrative Capital The project offers a modern and innovative take on

loft-style living, combining architectural creativity with a focus on comfort, privacy, and

psychological well-being This new development represents the company’s commitment

to transforming the Egyptian real estate market with distinctive designs and a contemporary vision

Upmount: A New Era of Loft Living in the New Capital

Upmount is Empire State’s third project in the New Capital after the successful launches

of Centro Business Park and Evet Mall This move highlights the company’s firm belief in

the New Capital as a central hub for urban development and sustainable investment in Egypt

The project’s name, “Upmount,” aptly reflects its design philosophy and location The term

Upmount” means “the elevated plateau,” which mirrors the project’s prime positioning and the

terrain it occupies This elevated concept aligns with the project’s design strategy, which incorporates

well-calculated elevations to enhance the views and spaciousness within the loft units, ensuring a

continuous sense of comfort, tranquility, and privacy for residents

Loft Units with Innovative Design and Flexible Living

One of the standout features of Upmount is the introduction of loft units in the Egyptian

market, a non-traditional and innovative concept The lofts are designed with ceiling heights

reaching up to six meters in select areas, creating open, airy spaces that offer unparalleled

internal views and foster a calming, peaceful atmosphere Beyond being a unique architectural

design, the loft-style living concept at Upmount represents a lifestyle choice These flexible,

spacious units provide residents with the freedom to redesign their spaces according to their

personal needs and preferences, ensuring a more customized and comfortable living experience.

“We were inspired by the design of traditional Egyptian homes, which were known for their high

ceilings and spacious layouts However, with Upmount, we’ve reinterpreted this concept using a

modern approach that blends both authenticity and contemporary design,” said Eng Mostafa

Mohsen, Chairman of Empire State Developments

Prime Location in the R8 District of the New Capital

Empire State is strategically located in the R8 District of the New Capital, occupying a prime

corner on a major square It boasts direct frontage on two major roads, each 60 meters wide,

which enhances the project’s investment potential and offers spectacular views This outstanding

location ensures that the project stands out both for its aesthetic appeal and its excellent accessibility

Sustainable Design and Green Spaces

Empire State Developments has placed great emphasis on sustainability in the Upmount project

The built-up area is kept to a minimum—only 17.5% of the total land area is developed—leaving

ample room for green spaces, landscaping, and open areas. This design approach ensures that

residents will enjoy a harmonious balance between urban living and nature, enhancing both their

quality of life and well-being The loft units account for approximately 40% of the total units in

the project, with sizes ranging from 75 to 230 square meters. For the first time, Empire State

Developments is introducing traditional residential units in the New Capital, offering a variety

of designs to cater to the diverse needs of its clients.

A Future-Forward Investment in Modern Living

With its innovative design, exceptional location, and focus on both comfort and sustainability,

Upmount is poised to become one of the most sought-after developments in the New Capital

The project not only meets the demands of modern living but also enhances its investment

value by integrating state-of-the-art design and high-quality living spaces

Madinet Masr Partners with ELSEWEDY ELECTRIC for EGP 400 Million Infrastructure Project at “Elan” in Sarai

 Madinet Masr (EGX: MASR.CA), a leading Egyptian urban community developer, has entered into

a strategic partnership with ELSEWEDY ELECTRIC S.A.E. (EGX: SWDY.CA), a global leader in

integrated energy, infrastructure, and digital solutions The two companies have signed a Memorandum

of Understanding (MoU) with ELSEWEDY ELECTRIC Infrastructure, a specialized subsidiary of ELSEWEDY

ELECTRIC, to execute advanced infrastructure works for the “Elan” project, located within the Sarai

development in East Cairo This collaboration, valued at EGP 400 million, aligns with Madinet Masr’s

commitment to creating sustainable urban communities, supported by smart infrastructure to improve

the quality of life and deliver long-term value

Strategic Partnership to Enhance Infrastructure at “Elan” in Sarai

The MoU signing ceremony was attended by Eng Abdallah Sallam, President and CEO of Madinet Masr

Eng Ahmed El Sewedy, President and CEO of ELSEWEDY ELECTRIC and Eng Mohamed Lashien

Senior Vice President of Product Development at Madinet Masr, along with other senior executives

from both companies According to the agreement, ELSEWEDY ELECTRIC Infrastructure will carry

out the infrastructure works for the “Elan” project, with a target completion date of 2027

Madinet Masr’s Vision for Sustainable Urban Development

Eng Abdallah Sallam, President and CEO of Madinet Masr, commented on the collaboration,

stating”This MoU with ELSEWEDY ELECTRIC Infrastructure is a testament to Madinet Masr’s

dedication to developing integrated, sustainable urban communities The partnership represents

a critical step in accelerating construction progress, adhering to timelines, and delivering projects

that combine modern design with top-tier infrastructure quality This approach helps solidify Madinet

Masr’s position as a leading real estate developer, meeting customer needs and supporting Egypt’s

urban development goals

Elsewedy Electric’s Role in Transforming Urban Communities

Eng Ahmed El Sewedy, President and CEO of ELSEWEDY ELECTRIC, highlighted the importance

of the partnership”This MoU signifies a significant milestone in our collaboration with Madinet Masr,

reinforcing our shared commitment to innovation and excellence Drawing on our extensive experience

in infrastructure networks and utility systems, ELSEWEDY ELECTRIC Infrastructure will deliver advanced,

high-quality solutions for the ‘Elan’ project Our work will ensure the efficient and timely execution of

infrastructure, contributing to the creation of sustainable urban communities that align with global

development trends

Delivering Excellence in Urban Infrastructure

Eng Mohamed Lashien, Senior Vice President of Product Development at Madinet Masr,

emphasized the importance of the partnership in executing the project’s infrastructure:

“Through this collaboration with ELSEWEDY ELECTRIC Infrastructure, we are ensuring

that the ‘Elan’ project’s infrastructure is developed with precision and high standards.

Our focus on disciplined project management, streamlined construction workflows, and

continuous progress ensures that the project will result in a well-planned, high-performing

community that meets the evolving demands of Egypt’s urban market.”

Ensuring Future-Ready Infrastructure for Sustainable Communities

Eng Ahmed Ouda, Chairman of ELSEWEDY ELECTRIC Infrastructure, expressed

confidence in the partnership’s success: “This MoU reflects the strength of our

collaboration with Madinet Masr and our commitment to delivering reliable,

future-ready infrastructure. By leveraging our expertise in utility networks and

infrastructure systems, we aim to ensure the timely and high-quality delivery of

the ‘Elan’ project, playing a key role in developing sustainable urban communities

About Sarai: A Flagship Project by Madinet Masr

Sarai is one of Madinet Masr’s premier developments in East Cairo, a project that embodies

over 65 years of experience in the Egyptian real estate market. Spanning 5.5 million square

meters, Sarai is designed with an innovative concept that personalizes the living experience

to cater to each resident’s unique needs The project merges modern living with the serenity

of suburban life, offering a range of unit types including apartments, S-Villas, and townhouses,

all surrounded by expansive green spaces. Sarai’s strategic location along the Cairo–Suez Road

and Al Amal Axis places it just 5 minutes from the New Administrative Capital, 10 minutes from

the American University in Cairo, and 15 minutes from the Ring Road, ensuring convenient

accessibility for residents

Conclusion: Shaping the Future of Sustainable Urban Communities

This strategic partnership between Madinet Masr and ELSEWEDY ELECTRIC

demonstrates a shared vision for creating modern, sustainable urban communities

that contribute to Egypt’s broader urban development With a focus on smart infrastructure

and innovative design, the collaboration will deliver a high-quality, future-ready living

experience for residents of the “Elan” project in Sarai, setting new benchmarks for real

estate development in Egypt

Banque Misr Awarded Top Employer Certification for 2025 by Top Employers Institute

Banque Misr has been awarded the coveted Top Employer Certification for 2025 by the globally

recognized Top Employers Institute, a leader in evaluating human resources strategies This

recognition underscores the bank’s leadership in human capital development and its commitment

to fostering a culture of excellence in human resource management

Banque Misr Earns Top Employer Status for 2025

The Top Employers Institute, known for its rigorous evaluation of organizations’ human resources

practices, has named Banque Misr a Top Employer for 2025 This prestigious certification is a

testament to the bank’s outstanding performance across key areas of human resources management

from talent development to employee satisfaction

Key Factors Behind Banque Misr’s Achievement

The Top Employer Certification is granted after a detailed assessment of an organization’s

human resources practices, based on strict criteria that encompass areas such as talent acquisition

, learning and development, employee engagement, and workplace culture. Banque Misr’s exceptional

performance in these areas earned it this esteemed recognition The bank has demonstrated a consistent

commitment to developing a supportive and inclusive work environment that aligns with global best

practices, reinforcing its status as a leader in human resources management in Egypt

Adrian Seligman, CEO of Top Employers Institute, Comments on the Recognition

Adrian Seligman, CEO of the Top Employers Institute, praised Banque Misr for its continuous efforts to

evolve in a rapidly changing world “In a time of swift economic, social, and technological changes, it is

the organizations that maintain consistency while innovating that truly stand out We are proud to recognize

institutions like Banque Misr for their strong and impactful human resources strategies that contribute to

both workplace development and employee well-being,” he said

Hany El-Samra: Banque Misr’s Commitment to Employee Growth and Development

Hany El-Samra, Chief Human Resources Officer at Banque Misr, expressed his pride in the bank’s

achievement, stating that the certification reflects the bank’s commitment to a modern and effective

human resources management model. “Our employees are our most valuable asset, and we strive to

create an environment that empowers them,” El-Samra noted He emphasized the bank’s ongoing efforts

to provide an attractive work environment that fosters transparency, equality, and opportunities for young talent

Banque Misr’s Investment in Training and Career Development

In line with its dedication to employee growth, Banque Misr has provided over 115,351 training

opportunities in 2025, benefiting approximately 23,612 employees. The bank has invested 959,183

training hours to ensure continuous skill enhancement Additionally, Banque Misr has offered

nearly 8,000 promotions across various job levels, helping employees to develop clear, progressive

career paths within the organization

Strengthening Banque Misr’s Position as a Top Employer in Egypt

Banque Misr continues to enhance its position as one of Egypt’s best professional

work environments By aligning its human resources policies with global best practices

the bank is committed to ensuring a sustainable future for both its employees and customers

Its efforts to foster a work environment that supports personal and professional growth contribute

to the long-term success of the organization

Arabian Mark Developments visits Alnas Hospital to promote corporate social responsibility

Demonstrating its commitment to social responsibility and humanitarian initiatives, Arabian Mark Developments conducted a field visit to Alnas Hospital. The delegation, led by Chairman Ahmed Gamal El-Din and accompanied by company employees and clients, aimed to gain firsthand understanding of the hospital’s medical services while supporting its humanitarian mission.

 

Arabian Mark Developments

The delegation was welcomed by Amr Mohy El-Din, Communications Manager at Alnas Hospital, who provided a comprehensive presentation on the hospital’s history and key medical departments, before guiding the visitors on a tour of several departments to observe the workflow and services provided to patients.

During the visit, Arabian Mark Developments announced a financial contribution to the hospital, reflecting its belief in the importance of active community engagement and supporting medical institutions that provide free treatment services in line with the highest global standards.

Ahmed Gamal El-Din, Chairman of Arabian Mark Developments, stated that the visit reflects the company’s belief that its role extends beyond urban development to include supporting society and humanity.

He said that Alnas Hospital represents an exemplary model of institutional philanthropy, guided by a clear humanitarian vision and making a real impact on the lives of thousands of patients.

He added that the company is keen to involve its employees and clients in such initiatives to foster a culture of giving and social responsibility, supporting organizations that prioritize human well-being.
For his part, Amr Mohy El-Din, Communications Director at Alnas Hospital, expressed his appreciation for the visit by the Arabian Mark Developments delegation, highlighted that support from national companies is a key factor in sustaining the hospital’s free medical services.

 

Arabian Mark Developments
Mohy El-Din disclosed that Alnas Hospital is not merely a healthcare initiative, but a major humanitarian vision that began with the idea of the late entrepreneur Hajj Khamis Asfour, founder of Crystal Asfour Factories, who believed in every person’s right to receive high-quality medical care. His motto was, “Treat the Needy the Way the Wealthy Would Wish to Be Treated”.

He pointed out that the hospital was built on a charitable endowment in Shubra El-Kheima, spanning over 30,000 sqm. It comprises seven floors with a capacity of approximately 600 beds, 10 operating rooms, 48 outpatient clinics, and 148 intensive care beds, and officially began operations in 2019.

Alnas Hospital’s Communications Director explained that the hospital has gradually expanded its services to include treatment for pediatric and adult heart diseases, complex gastrointestinal disorders in collaboration with Dr. Karim Abu El-Magd, and the opening of a pediatric diabetes department in partnership with Dr. Osama Hamdy, Professor of Internal Medicine and Diabetes at Harvard University.

 

The hospital also features a comprehensive burns unit and is preparing to launch a pediatric liver transplant unit, which will serve as a lifeline for many critical cases.

 

 


Gamal El-Din said that the hospital’s motto, “Alnas Hospital… People for the People,” reflects its philosophy of providing free medical care at the highest possible standards, noted that support from institutions and national companies directly contributes to sustaining and expanding this humanitarian vision.

Arabian Mark Developments has launched its first project in Egyptian market under the name “REWAQ Residence.” This fully integrated residential development is located in the heart of New Cairo and is directly connected to major transport arteries, including South 90th Street, Central Ring Road, Ain Sokhna Road, and both Mohamed Naguib and Gamal Abdel Nasser axes, giving the project a significant competitive advantage.

Central Bank Governor and Minister of Agriculture Visit Aswan to Support Smallholder Farmers and Promote Financial Inclusion

  H.E. Mr. Hassan Abdalla, Governor of the Central Bank of Egypt (CBE), and H.E. Mr. Alaa Farouk

Minister of Agriculture and Land Reclamation, conducted a field visit today in several villages in Aswan

Governorate to review the “Transforming the Livelihoods of Smallholder Farmers project This project

is a collaboration between the CBE, the banking sector, the Ministry of Agriculture, and the UN’s World

Food Programme (WFP) The visit was accompanied by Major General Dr. Ismail Kamal, Governor of Aswan

and Ms Rawad Halabi, WFP’s Country Director and Egypt Representative, along with senior officials from the

CBE, the banking sector, and the Ministry of Agriculture

Empowering Smallholder Farmers through Financial Inclusion and Sustainable Practices

Central Bank The project’s objective is to integrate smallholder farmers into the formal financial system

and provide tailored financial products and services This aims to improve the farmers’ economic

and social livelihoods by optimizing the use of natural resources, including land and water It also

focuses on women’s economic empowerment and the enhancement of financial literacy within

rural communities

Key Highlights of the Visit: Solar Irrigation and Agricultural Innovation

During the visit, Mr. Abdalla and Mr. Farouk visited a solar-powered irrigation station in Armana

village and observed a model for cultivating sugarcane seedlings using solar-powered drip irrigation

systems in Eniba village They engaged with project beneficiaries, toured agricultural fields, and

inspected productive enterprises The delegation also reviewed on-the-ground activities, including

technical support and training for farmers, the provision of agricultural inputs, and the promotion

of sustainable farming practices that are increasing production and boosting the incomes of rural households

Promoting Financial Inclusion in Aswan’s Villages

Mr. Abdalla and Mr Farouk reviewed the CBE’s efforts in promoting financial inclusion

in Aswan’s villages They also participated in training sessions for women focusing on

upcycling palm waste into handicrafts and agri-processing techniques such as producing

energy balls and dates. The visit concluded with a tour of an exhibition featuring local women’s

products, which were praised for their quality and craftsmanship

Strong Partnership for Sustainable Agricultural Development

In his remarks, Mr. Hassan Abdalla, Governor of the CBE, expressed his satisfaction with the

warm hospitality in Aswan and praised the success of the “Transforming the Livelihoods of

Smallholder Farmers” project He highlighted the tangible impact the project has had on

improving living standards and economic empowerment in rural Egypt He emphasized the

importance of state institutions, the banking sector, and international partners working together

for sustainable development in Upper Egypt He further noted that the project aligns with the

government’s strategy to support smallholder farmers, integrate them into the formal financial

system, and promote financial inclusion This helps improve citizens’ livelihoods and optimizes

the use of natural resources, especially in the Upper Egypt governorates and other underprivileged

areas Additionally, Mr Abdalla highlighted the CBE’s focus on empowering women and developing

rural communities that are better equipped to confront economic and environmental challenges

Ministry of Agriculture’s Role in Supporting Smallholder Farmers

Mr Alaa Farouk, Minister of Agriculture and Land Reclamation, emphasized that smallholder

farmers are the backbone of Egypt’s food security and the agricultural sector’s future He

stressed the importance of providing these farmers with the necessary support and noted the

success of the partnership between the CBE, the Ministry of Agriculture, and the WFP

Mr Farouk outlined the Ministry’s role in providing technical support, modern agricultural advisory services

and access to improved seeds and agricultural mechanization He also emphasized that the Ministry’s Executive

Agency for Comprehensive Development Projects (EACDP) would ensure that the support reaches the eligible

farmers This includes accurately identifying smallholder farmers, supervising project implementation, and

optimizing resource usage to enhance project success

Achievements of the Project’s First Phase

 The first phase of the project, which ran from January 2021 to June 2022, benefited

approximately 85,000 smallholder farmers Key outcomes included the consolidation and

development of 8,500 feddans of agricultural land, the introduction of modern irrigation

systems, and the installation of solar panels These initiatives led to a 34% increase in crop

production and a 35% increase in revenues for farmers In addition, the project reduced operational

costs by 37.5%, supported the capacity-building of 50 social and civil organizations, and trained 2,250

individuals, with 31% of participants being women The first phase also offered financial literacy training

to 34,000 beneficiaries, including 47% women, and funded 15,000 women in establishing livestock projects

, which resulted in an income increase of up to 55%

Expanding the Project’s Impact in the Second Phase

Central Bank The second phase of the project began in January 2025 and will extend through December

2026, with total funding of EGP 120 million The new phase targets 11 additional villages and will

continue the cultivation of strategic crops, including sugarcane, along with export-oriented

cash crops such as cantaloupe By 2025, the initiative is expected to support 23,500 beneficiaries

develop and integrate 400 feddans of agricultural land, and install 21 solar-powered stations with

a combined capacity of nearly 1,000 kilowatts

OPPO Reinforces Community Impact by Extending The Maker OPPO Dream League with Reno15

OPPO Egypt, a leading global technology and smartphone brand, has announced the extension

of its collaboration with The Maker Incubator for another year through its flagship community initiative

The Maker OPPO Dream League, coinciding with the official launch of the new OPPO Reno15 Series in Egypt

This extended partnership highlights OPPO’s ongoing commitment to youth empowerment in Egypt, fostering

innovation, and creating a sustainable, positive impact across local communities as part of the company’s

long-term vision for social responsibility

The Maker OPPO Dream League: A Core Pillar of OPPO’s CSR Strategy

The The Maker OPPO Dream League is a key pillar of OPPO’s Corporate Social

Responsibility (CSR) initiatives, reflecting the brand’s global philosophy

Technology for Mankind, Kindness for the World

The initiative goes beyond traditional football training by offering a comprehensive

development program that includes

Mentorship and professional guidance

Hands-on learning experiences

Personal skills development

Teamwork, discipline, and self-confidence building

Through this holistic approach, young participants are empowered to discover

their talents, build new skills, and access opportunities that help shape a brighter

and more sustainable future

A Safe and Inspiring Environment for the Next Generation

With the extension of the partnership, a greater number of young players across Egypt will

benefit from the program’s inclusive and structured framework. Participants are supported

within a safe, motivating environment that encourages them to

Embrace The Moment

Dream bigger

Express themselves both on and off the field

By combining sports, creativity, and mentorship, The Maker OPPO Dream League ensures

that young talents are well-prepared not only for athletic success but for life beyond the game

Reno15 Series Launch Aligns Innovation with Social Impact

The timing of the initiative’s extension alongside the launch of the OPPO Reno15 Series

holds particular significance The new series represents OPPO’s focus on innovation, connectivity

and a modern lifestyle, inspiring individuals to seize every moment

By linking advanced smartphone technology with meaningful community initiatives, OPPO demonstrates

how innovation can be leveraged to create real social impact, while remaining true to its mission of

empowering people and nurturing talent

OPPO’s Ongoing Role in Shaping Egypt’s Youth Future

Through The Maker OPPO Dream League, OPPO continues to play a vital role in

supporting and developing young talent in Egypt The initiative stands as a testament

to OPPO’s dedication to

Community development

Social responsibility

Youth empowerment

Equal access to opportunities

By supporting dreams, nurturing potential, and opening doors for the next generation

OPPO reaffirms its commitment to building a more inclusive and empowered future

Rock Developments Opens New Phases in Rock Green and Rock White at New Heliopolis, Launches Rock Expo

Rock Developments has announced the launch of new phases in its Rock Green and Rock White projects in New Heliopolis, following the strong success of previous phases, which witnessed high customer demand and a complete sell-out of the offered units.

Rock Developments

Eng. Emad Doss, Managing Director of Rock Developments, revealed that the company is set to launch Rock Expo, a dedicated exhibition showcasing the company’s projects, offering special competitive prices and a selection of premium units. The exhibition is scheduled to take place on 7 February.

 

Doss noted that real estate investment trends are increasingly shifting toward New Heliopolis, driven by its strategic location as a natural extension of Heliopolis and El Shorouk.

Accordingly, Rock Developments was keen to select a prime strategic location for its Rock Green and Rock White projects in New Heliopolis, just one minute from the Suez Road and three minutes from El Shorouk City. He added that New Heliopolis is poised to become a key destination for investors seeking tranquility and a balanced lifestyle.

 

The Managing Director explained that both Rock Green and Rock White have been designed around expansive open green spaces to offer an integrated and sustainable lifestyle.

Rock Green was carefully planned to deliver a luxurious living experience immersed in nature, while maintaining strong connectivity away from the noise of the city. The project spans over 72,000 sqm, with 85% of the total area allocated to landscaped green spaces, providing residents with scenic views and a serene environment.

The project includes a wide range of amenities such as an Olympic walking and jogging track, an open-air gym, social gathering areas, electric vehicle charging stations, dedicated bicycle parking, a grand entrance, a yoga zone, outdoor co-working spaces, quiet reading areas, a large central park, a children’s zone, and a fenced dog park. Rock Green comprises more than 466 residential units, with areas ranging from 116 to 236 sqm, in addition to 40 standalone villas.

Meanwhile, Rock White spans over 110,000 sqm and offers expansive landscape views, with all units overlooking green spaces. More than 90% of the project area is dedicated to open green spaces, roads, and services, including a 7.3-feddan central park, while the built-up area does not exceed 10%. The gated community ensures the highest levels of privacy and security, featuring two main entrances.

“Rock White includes a mix of commercial and leisure areas, sports courts for padel, tennis, and football, children’s zones, a reading café, a home cinema, and co-working spaces, in addition to 24/7 security and maintenance services managed by professional facility management teams,” Doss said. He added that the project is scheduled for delivery in 2028, with all units offered on a fully finished basis.

Doss further stated that the newly launched phases of both flagship projects will be showcased during Rock Expo. Rock White represents total investments of EGP 6bn and offers fully finished units, while Rock Green, with investments reaching EGP 7bn, features units delivered in semi-finished condition.

Rock Developments brings more than 40 years of experience across the Egyptian and Canadian markets and is considered one of the leading real estate developers, with a portfolio of over 10 landmark residential, commercial, and administrative projects across 6th of October City, Obour, New Cairo, the New Administrative Capital, New Heliopolis, and Sheraton Heliopolis.