رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Hossam Mounir Named Among Egypt’s Top 10 Public Relations Influencers by Africa PR Week

Africa PR Week has recognized Egyptian communications expert Hossam Mounir as one

of the Top 10 Public Relations Influencers in Egypt, acknowledging his impactful 15-year

career in the public relations and strategic communications industry This recognition

highlights his significant contributions to the advancement of professional practices in

Egypt and across the MENA region

A Distinguished Career in Public Relations and Strategic Communications

Hossam Mounir has been at the forefront of public relations in Egypt, managing

and executing high-profile communication campaigns for leading global and regional

brands His extensive portfolio spans a wide range of sectors, including financial services

banking, energy, real estate, technology, healthcare, fast-moving consumer goods

telecommunications, and media Mounir has collaborated with renowned institutions in

both the private and public sectors, ensuring the strategic alignment of communication

efforts with organizational goals His career includes leading campaigns for major brands

such as Coca-Cola, Procter & Gamble, DP World, ExxonMobil, and the Central Bank of Egypt

along with prominent entities like Suez Canal Container Terminal, Emaar, MIDAR, Allianz

Jumia, realme, and the National Library and Archives of the United Arab Emirates Mounir’s

ability to work with both large multinational corporations and local institutions demonstrates

his versatility and expertise in the public relations field

Strategic Communication Expertise and Crisis Management

Mounir’s professional approach is rooted in building sustainable media relationships

crafting clear and impactful messaging, and maintaining a strong focus on corporate

reputation management His expertise extends to crisis communication, ensuring that

brands and organizations navigate challenges with professionalism and efficiency

His work is characterized by a commitment to aligning communication strategies with

broader business objectives, creating long-term value for clients.

Contributing to Knowledge Transfer and Mentoring the Next Generation

In addition to his professional accomplishments, Hossam Mounir has actively

contributed to the development of young talent in the field of public relations

He has participated in numerous mentorship programs and community initiatives,

receiving recognition for his efforts to enhance the skills and knowledge of emerging

public relations professionals His dedication to nurturing the next generation of PR

experts reinforces his position as a leader in the industry

Educational Background and Professional Certifications

Hossam Mounir holds a Bachelor’s degree in Mass Communication from Cairo University

along with a Bachelor’s degree in Management Information Systems He has also

earned a number of professional certifications in public relations and strategic communications

further underscoring his commitment to continuous learning and professional development

A Recognized Leader in Egypt’s Public Relations Industry

The inclusion of Hossam Mounir in Africa PR Week’s list of top public relations influencers

reflects his significant influence in shaping the public relations landscape in Egypt His

contributions have played a pivotal role in advancing the practice of public relations

and strategic communications in the region, positioning him as one of the most prominent

figures in the industry today

ZG Developments Launches New Phase of STAY Villa Community with 8-Year Payment Plans

Building on the strong momentum generated by the first phase, ZG Developments has announced

the launch of a new and limited phase of its premium residential project, STAY Villa Community

The new phase comes with competitive advantages and flexible payment plans, designed for buyers

seeking a unique real estate investment that combines privacy, strong investment potential, and

a serene lifestyle

STAY Villa Community: Boutique Villas with Long-Term Value Growth

Eng Mahmoud El Sebai, CEO of ZG Developments, explained that the company has been

committed since the project’s inception to delivering a highly competitive real estate product

that adds real value to both the market and clients He noted that STAY Villa Community was

designed as a Boutique Villa Community, targeting a discerning segment that recognizes

limited-scale developments as the most value-preserving and fastest-growing investments

in the medium and long term

Prime Location in Sheikh Zayed’s Green Belt (Basin 1)

The project spans 15 feddans in a prime location at Basin 1 – Green Belt, one of the

most prestigious areas in the heart of Sheikh Zayed City The location combines proximity

to major roads and essential services with the serenity and visual privacy that modern buyers seek

“Less Density – More Value”: Limited Villas in a Gated Compound

Eng Hany Abbas, Board Member of ZG Developments, said that STAY Villa Community

represents a new generation of the company’s developments The project follows the

philosophy of “Less Density – More Value featuring a limited number of villas within

a gated compound, ensuring maximum privacy and creating a refined, cohesive residential community

Villas with Smart Layouts and Modern Design

The development consists exclusively of villas—ground floor, first floor, and roof—with built-up

areas ranging from 208 to 300 sqm Each villa offers smart interior and exterior layouts

contemporary designs that maximize natural light, and surrounding green spaces with

open landscape views

Flexible Payment Plans and Discounts Up to 40%

Bassam Saeed, Chief Commercial Officer at ZG Developments, confirmed that the newly

launched phase offers well-structured payment plans aligned with current market dynamics

These include 0% down payment, installment plans up to 8 years, and discounts of up to 40%

for cash payments, providing buyers with a smart investment equation that balances price, flexibility

and future returns

Comprehensive Amenities for a Modern and Sustainable Lifestyle

The project features a full range of amenities designed to enhance quality of life, including

Expansive green areas and water features

Commercial mall and cafés

Residents-only restaurant

Integrated property management

24/7 security

Electric vehicle charging stations

These facilities cater to clients seeking a modern, sustainable lifestyle

in a premium gated community

Targeting High-Value Buyers with Delivery Scheduled for 2029

Saeed emphasized that STAY Villa Community is not aimed at the traditional buyer

but at those seeking exclusivity, tranquility, and high-value investment in a limited

boutique project The project delivery is scheduled to begin in 2029, ensuring a

ZG Developments clear timeline and well-planned execution

Strong Financial Standing and Long-Term Value Assurance

He concluded that ZG Developments has a strong financial position and a robust

project portfolio, making it one of the largest landholders in the area This provides

buyers with genuine confidence in the project’s sustainability and its ability to

preserve and grow value over time

TechnoTime Excellence Awards 2025 Set to Highlight Egypt’s Digital Innovation

The TechnoTime Excellence Awards 2025 are scheduled to launch on Monday, February 9, in a high-profile media event designed to

recognize outstanding achievements in Egypt’s technology sector.

The awards aim to celebrate organizations and initiatives that have demonstrated measurable impact across

technology in Egypt, digital transformation, and the digital economy.

Recognizing Real-World Impact in Technology

Unlike conventional awards that focus solely on growth figures or headline achievements, the TechnoTime Excellence Awards emphasize practical results and sustainability. The program highlights companies, institutions, and projects that have successfully transformed technology into scalable, innovative solutions that deliver tangible benefits for society and the market.

The awards cover several key sectors critical to Egypt’s future development, including:

  • Telecommunications and Information Technology
  • Digital Transformation and Smart Solutions
  • Financial Technology (FinTech) and Electronic Payments
  • Cybersecurity and Artificial Intelligence
  • Cloud Computing and Digital Infrastructure

Additionally, the awards honor initiatives that improve government services, healthcare, culture, urban

development, and citizen-focused solutions, underscoring technology’s growing role in enhancing quality

of life and promoting financial inclusion.

Bringing Together Leaders and Experts

The ceremony will serve as a strategic platform for senior government officials, regulators, and

executives from leading tech companies and FinTech organizations.

Experts in digital transformation and innovation will also participate, reflecting the increasing importance

of technology as a driver of economic growth and social development in Egypt.

Extensive Media Coverage

The TechnoTime Excellence Awards 2025 will receive broad coverage from major television channels and media

outlets, as well as more than 40 specialized and national publications.

This ensures that pioneering innovations and successful initiatives are widely recognized and shared as

benchmarks for other organizations in Egypt and the region.

Innovation as a Strategic Priority

TechnoTime emphasizes that the awards send a clear signal: when innovation is guided by ethical and responsible standards, it

becomes a genuine force for shaping the future.

Technology is no longer an optional advantage; it is a core pillar of national development and a fundamental

element in building a modern, knowledge-based economy.

A Milestone in Egypt’s Technology Calendar

The TechnoTime Excellence Awards 2025 represent a significant addition to Egypt’s technology and media events calendar.

By documenting impactful initiatives and promoting a culture of recognition based on achievement, responsibility, and measurable

outcomes, the awards encourage businesses and institutions to prioritize digital innovation, artificial intelligence, and digital

infrastructure.

With the focus on technology in Egypt, digital transformation, AI, and the digital economy, the event reinforces the country’s

position as a hub for forward-looking, innovative solutions that benefit both citizens and the broader market.

Modupay Rebrands to Enhance Payments Solutions Across the Middle East and Africa

MDP, a leading provider of payments technology across the Middle East and Africa

has announced its rebranding to Modupay, marking the next phase in the evolution of

its flexible, end-to-end payments platform This change reflects the company’s expansion into

a comprehensive and scalable payments solution catering to banks, fintechs, telcos, and non-banking

financial institutions across the region

A New Era for Payments Technology: Modupay’s Vision for the Future

The rebrand to Modupay signals a clear shift in the company’s identity, capturing both its

current capabilities and its future aspirations Through Modupay, the company integrates

card issuance, payment processing, digital payments solutions, and data-driven insights

within a modular platform that can be configured, adapted, and scaled to meet the evolving

needs of institutions Ahmed Nafie, CEO of Modupay, explained, “This is an evolution of our

brand, not a change in our operations We started as a card manufacturer with a simple goal

to provide reliable payment solutions to our partners As the payments landscape evolved, we

adapted expanding into payment processing and then digital payments to address our clients

growing needs What has remained unchanged is our platform, our team, and our unwavering

commitment to our partners

Modupay’s Expanded Offerings: Flexibility and Scalability at the Core

The company’s journey has seen its offerings evolve beyond the single-product model

positioning Modupay as a comprehensive, modular platform capable of delivering customized

and scalable payment solutions The rebranding reinforces this transition, highlighting Modupay’s

ability to offer flexibility, scalability, and control, allowing institutions to seamlessly adopt solutions

tailored to their requirements Modupay reflects who we are today and the role we play in

empowering institutions to launch, operate, and grow with confidence We are proud to have

transitioned from a card manufacturing business to a leading payments technology enabler, now

backed by over 620 employees and operations in more than 40 countries, said Nafie With

dedicated teams in Ghana, Kenya, and Libya, we ensure that we remain accessible and responsive

to our partners wherever they are

Client-Centric Values and Commitment to Innovation

At the core of Modupay’s mission is a commitment to putting clients at the heart

of everything it does The rebrand underscores the company’s core values of integrity

collaboration, and listening to partner needs This approach ensures that institutions are

equipped with solutions that enable them to move faster, adapt smarter, and thrive in the

ever-changing payments landscape The evolution of Modupay reflects our dedication to

continuous innovation and our deep understanding of the regional financial ecosystem

Nafie added We remain focused on supporting the growth of the payments industry in

the Middle East, Africa, and beyond, providing a future-ready payments infrastructure that

meets the demands of both today and tomorrow

About Modupay

Modupay is a leading provider of payments technology solutions across the

Middle East and Africa, helping banks, fintechs, telcos, and non-banking financial

institutions build, launch, and operate payment products with enhanced flexibility

and control Formerly known as MDP, Modupay offers a modular and scalable platform

that integrates card issuance, payment processing, digital payment solutions, data and

insights, and regulatory compliance With more than 30 years of experience in the payments

ecosystem, Modupay serves its partners across the full payments lifecycle ranging from

personalized card production to financial transaction processing and digital payments

Headquartered in Cairo, Egypt, Modupay operates in over 40 countries, supported by a

team of 620+ professionals The company maintains close ties with its partners through

on-the-ground teams in key regional markets like Ghana, Kenya, and Libya

Philip Morris Misr Announces its New Prices effective February 2, 2026

Philip Morris Misr announces its new price list for all variants of its heated tobacco products ‘HEETS’ and ‘TEREA’, and conventional cigarettes ‘Merit, Marlboro and L&M’.

 

Philip Morris Misr

Philip Morris Misr assures all its adult smokers and nicotine users that the new prices are transparently announced on product packaging through the QR code that was implemented on conventional cigarettes and heated tobacco packs since 2022.

Ali Nevzat Karman, Managing Director of Philip Morris Egypt and Levant, said: “Philip Morris Misr continues to work hard to meet the needs of adult smokers and nicotine users in the Egyptian market and support the company’s ambitious vision of a smoke-free future.”

Philip Morris Misr’s new price list is as follows:

• All variants of Merit will be sold officially at EGP 111 per pack.
• All variants of Marlboro will be sold officially at EGP 102 per pack.
• All variants of Marlboro Crafted will be sold officially at EGP 79 per pack.
• All variants of L&M will be sold officially at EGP 82 per pack.
• All variants of TEREA will be sold officially at EGP 82 per pack.
• All variants of TEREA Capsules will be sold officially at EGP 87 per pack.
• All variants of HEETS will be sold officially at EGP 69 per pack.

The company calls upon retailers and distributors to conform to the declared prices.

Sarwa Insurance Becomes First Insurer in Egypt to Launch Title Insurance Policy

In a major milestone for Egypt’s insurance and regulatory landscape, Sarwa Insurance, one of the

largest insurance companies in the Egyptian market and the insurance arm of Contact Financial Holding

has received approval from the Financial Regulatory Authority (FRA) to issue and activate the Title Insurance

policy This approval makes Sarwa Insurance the first insurer in Egypt to obtain final regulatory authorization

to issue the specialized policy based on the FRA-approved model, highlighting the company’s technical

readiness and leadership in developing innovative insurance solutions for the local market

Title Insurance: A Strategic Tool to Reduce Real Estate Investment Risk

The Title Insurance policy is a strategic risk mitigation solution for real estate investment

especially for foreign investors It enhances confidence in the legality and integrity of property

ownership and increases the readiness of large-scale projects for project financing The approval

aligns with Egypt’s ongoing efforts to attract foreign direct investment (FDI) and expand national

development projects, including Ras El Hekma and Alam El-Rum In this context, property title

integrity remains a key determinant for investors and international financing institutions, supporting

the competitiveness of the Egyptian real estate market and strengthening its ability to attract long-term

investments

Leadership Comment: Insurance as a Key Enabler for Real Estate Investment

John Saad, Group CEO of Contact Financial Holding, said

Insurance is the fundamental pillar and true guarantee for the sustainability of real estate investment

Through Sarwa Insurance, we aim to support and safeguard investment opportunities, enhancing market

efficiency and strengthening Egypt’s ability to absorb large global capital flows

He added What we are offering today goes beyond traditional insurance solutions we are laying the foundation

for a new phase of financial maturity where insurance acts as a strategic enabler, granting investors

and international institutions full confidence in the safety and viability of their assets, and reinforcing

Egypt’s position as a preferred destination for large-scale strategic investments

Coverage Details: Protecting Investors from Hidden Title Defects

Under the Title Insurance policy, Sarwa Insurance commits to compensating the insured

for direct financial losses caused by pre-existing legal defects in the property title that were

unknown at the time of contracting The coverage includes

Registration errors

Final court rulings confirming third-party rights

Invalidation of ownership transfer transactions

Existence of undisclosed real rights registered before policy issuance

Legal expenses and attorney fees associated with insured risks (within the insured amount)

This comprehensive coverage reinforces Sarwa Insurance’s role as a specialized insurer in

managing real estate investment risks and strengthening investor confidence

Clear Limits and Exclusions in the Title Insurance Policy

The policy defines a clear framework for the insurer’s responsibilities and scope of

coverage, ensuring regulatory discipline and a balanced contractual relationship

Sarwa Insurance is not liable for

Violations, encroachments, or modifications occurring after the policy issuance date

Defects or rights known to the insured but not disclosed during contracting

Expropriation for public benefit or sovereign decisions

Disputes arising from use, occupancy, or lease relationships

These exclusions reflect adherence to international risk management best practices

and clear allocation of responsibility

Regulatory Framework: FRA Approves Official Title Insurance Model

The Financial Regulatory Authority issued the official Title Insurance policy model

at the end of 2025, following its preparation by the Federation of Egyptian Insurance

Companies, in line with international best practices for managing property title risks

and protecting investor rights

Contact Financial Holding: A Leading Non-Banking Financial Group in Egypt

Established in 2001, Contact Financial Holding is Egypt’s leading non-banking financial

services group It offers a wide range of financing and insurance solutions for individuals

and businesses, including

Consumer finance

Auto finance

Insurance

Mortgage finance

Leasing

Factoring

Sarwa Insurance The group’s integrated ecosystem has strengthened operational

efficiency and supported financial inclusion, leveraging digital innovation to expand

access to financial services across Egypt

Saudi Esports Federation Announces Yalla Group to Drive Growth of National Esports Ecosystem

The Saudi Esports Federation (SEF) has partnered with Yalla Group Limited to expand opportunities for national talent, enhance inclusivity and support efforts to develop a sustainable gaming and esports ecosystem.

Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, to establish Saudi Arabia as a global leader in gaming and esports, SEF and Yalla Group signed two Memorandum of Understanding (MoU) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.

Saudi Esports

Under the first agreement, Yalla Group has been named as the Official Event Partner for the Saudi eLeague (SEL) 2026, Kingdom’s flagship esports competition and testing ground for national talent within the Kingdom’s gaming ecosystem.

A key priority of this collaboration is the support of the Women’s Saudi eLeague. By focusing on this division, SEF and Yalla Group aim to foster a more inclusive environment and encourage greater female participation in competitive gaming across the Kingdom.

The second MoU covers the establishment of a Talent Development Program in partnership with the Saudi Esports Academy. The program aims to empower Saudi esports athletes and provide training, hands on experience and mentorship to aspiring talent to enhance their competitive skills and experience, supporting efforts to drive professional development and elevate Saudi Arabia’s impact on international competitions.

“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation. “This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans.”

Mr. Saifi Ismail, President of Yalla Group, said: “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”

The collaboration between the Saudi Esports Federation and Yalla Group supports efforts to accelerate the Kingdom’s development as a premier global hub for gaming. By bridging the gap between grassroots and professional competition, the partnership ensures that Saudi Arabia’s esports infrastructure remains at the forefront of innovation.

As the Saudi eLeagues 2026 approach, this collaboration reaffirms the Saudi Esports Federation’s commitment to building a diverse, inclusive, and sustainable industry that produces leading talent to compete at the highest level nationally, regionally and internationally.

For more information on the Saudi Esports Federation, visit: saudiesports.sa.

Bosta Launches Largest Automated Sorting Machine in the Middle East with Over USD 5 Million Investment

 Bosta, Egypt’s leading logistics and delivery solutions provider, has unveiled the largest

automated sorting machine in the Middle East, a move that is set to revolutionize the logistics

sector The official event, which was attended by H.E. Minister of Planning Dr. Rania Al-Mashat

key business partners, economic leaders, entrepreneurs, and media representatives, marked a

major milestone in enhancing delivery efficiency and supporting the rapid growth of Egypt’s

e-commerce sector The event provided insights into Bosta’s long-term vision for advancing

logistics infrastructure, with a special focus on the capabilities of the new sorting machine.

This cutting-edge technology is expected to streamline parcel processing, improve operational

speed and accuracy, reduce manual errors, and support faster delivery times The discussions

also delved into the role of automation and technology in shaping the future of the delivery sector

and its impact on both merchants and consumers, as well as small and medium-sized enterprises (SMEs)

A Landmark Investment in Logistics Technology

Mohamed Ezzat, CEO of Bosta, shared the company’s ambitious vision

“Today, we are proud to announce the launch of the largest automated sorting

machine in the Middle East, with unmatched capabilities It can process up to 11,000 parcels

per hour and more than 250,000 parcels daily, distributed across over 50 operational hubs nationwide

Ezzat further emphasized the scale of the investment The total investment in this automated sorting

machine alone has reached USD 5 million, equivalent to approximately EGP 240 million Bosta’s overall

investments currently stand at USD 27 million, which exceeds EGP 1.2 billion This reflects our ongoing

commitment to developing a smart infrastructure that can accommodate the rapid growth of e-commerce

Our investment directly enhances delivery speed and operational accuracy, as automation has become a key

factor in reducing errors and improving the efficiency of Egypt’s logistics ecosystem

Boosting Operational Capacity and Scaling E-Commerce Growth

Karim El Deeb, Bosta’s Chief Operations Officer, discussed the exponential growth in shipment

volumes and the impact of the new sorting machine on operational capabilities

The volume of shipments we handle has grown significantly over the past years In 2025, we

processed 37 million parcels annually, and for 2026, our target is to more than double that number

to over 80 million parcels. The new automated sorting machine will be crucial to this expansion

increasing our capacity from 100,000 parcels per day to more than 250,000 parcels daily, with a

total monthly capacity of over 6 million parcels This will enable us to handle larger volumes with

greater speed and accuracy

Bosta’s Role in Shaping the Future of Logistics and E-Commerce in Egypt

Bosta has positioned itself as one of the fastest-growing logistics companies in Egypt, offering

a comprehensive ecosystem for merchants This includes delivery services, warehousing and

fulfillment solutions, order management, as well as advanced technology and financial tools

designed to support business growth By continuously investing in infrastructure and intelligent

systems, Bosta aims to solidify its role as a long-term growth partner for merchants, thereby

contributing to the development of Egypt’s digital economy and enhancing the competitiveness

of the national logistics sector

 A Technological Leap in Logistics

With its latest investment in the largest automated sorting machine in the Middle East

Bosta is poised to lead the transformation of the logistics sector in Egypt This cutting-edge

technology not only enhances operational efficiency but also contributes to the rapid growth

of Egypt’s e-commerce industry by ensuring faster, more accurate delivery As the logistics

landscape continues to evolve, Bosta’s strategic investments ensure its position at the forefront

of the industry, helping businesses scale and thrive in an increasingly digital economy

IWG and Gedico Communities Forge Strategic Partnership to Revolutionize Administrative Capital’s Real Estate Sector

In a groundbreaking move that reflects a transformative shift in integrated real estate

development within Egypt’s Administrative Capital, Gedico Communities has announced

a strategic partnership with IWG, the global leader behind Regus, a prominent brand specializing

in flexible workspace management This partnership is part of the Nebu Business Court project

located in the Administrative District, marking one of the most notable collaborations in the region’s

real estate sector

A Unique Collaboration to Enhance Nebu Business Court’s Value and Efficiency

The collaboration between Gedico Communities and IWG will give Nebu Business Court an

unprecedented operational and investment dimension As a global leader in flexible workspace

management, IWG will significantly improve the operational efficiency, service quality, and overall

value of the project’s real estate assets This partnership represents a substantial shift from the

traditional administrative building” concept to a more modern and dynamic “fully integrated system

The project is not just about having a prime location or innovative architectural design it extends

to a world-class operational model that meets the needs of major local and international companies

and institutions.

Nebu Business Court: A One-of-a-Kind Project in the Administrative Capital

The Nebu Business Court project stands out as one of the few—if not the only—projects in the

Administrative District that combines a strategic location, distinctive architectural design, and an

operational partnership with a global brand like IWG This unique combination makes it a highly

attractive option in this vital area of the New Administrative Capital

Boosting Market Value and Investment Opportunities

This strategic partnership directly enhances the market value and investment potential

of Nebu Business Court, while maintaining competitive pricing The project is now positioned

as one of the best options in terms of value-for-money in the New Capital, particularly given

the increasing demand for ready-to-operate administrative projects that adhere to international

standards Investors and clients also benefit from reduced operational risks, guaranteed sustainable

returns, and the potential for higher resale or leasing opportunities, ensuring the long-term appeal

and profitability of the project

New Capital: A Global Investment Destination

This partnership further solidifies the New Administrative Capital’s position as a global

investment hub, not just because of the scale of its projects, but also due to the quality

of partnerships and modern operational models that align with global economic trends and

the evolving needs of companies and institutions Nebu Business Court is now regarded as

more than just a real estate development; it is an investment model that mirrors the growth

and transformation of the Egyptian market and its ability to attract prominent international brands

Transforming the Administrative District with a Fully Integrated Management Experience

The collaboration between Gedico Communities and IWG elevates the Nebu Business

Court to a fully integrated management experience that blends the strength of the developer

the expertise of a global operator, and an exceptional location This project presents a new

model for administrative real estate in Egypt and the region, setting a benchmark for future

developments within the New Administrative Capital

Gedico Communities’ Vision for Long-Term Value

Dr. Ahmed El Zalat, Chairman of Gedico Communities, commented, “This partnership

with IWG truly embodies our vision of developing projects that go beyond just location

and design We focus on creating sustainable operational value, which is what makes

Nebu Business Court a unique offering in the New Administrative Capital With this

partnership, the project now offers a comprehensive management model that combines

international standards with cost-effectiveness, ensuring the best value-for-money for investors

IWG’s Expanding Role in Egypt’s Flexible Workspace Market

Youssef Naguib, Managing Director of IWG in Egypt, added, Our continued expansion

aligns with the growing adoption of flexible workspaces by companies As businesses

increasingly embrace the benefits of flexible work models, we have expanded our network

to 31 centers in Egypt, with plans to open 150 more Our workspace solutions have proven

to boost productivity and provide businesses with the flexibility to scale operations up or

down at significantly reduced costsGedico Communities

The Rise of Flexible Workspaces in Egypt’s Commercial Real Estate

Numerous studies by leading academics have shown that flexible workspaces offer a range

of benefits, including improved work-life balance, cost savings, and health advantages for

employees Employers also benefit from these work models through increased productivity

cost savings, and a more efficient and engaged workforce As the flexible workspace market

continues to grow, it is projected that these spaces will account for 30% of all commercial

real estate by 2030, further demonstrating the long-term viability of the flexible work environment

in Egypt and beyond This strategic partnership between IWG and Gedico Communities marks a

significant shift in the Egyptian real estate sector, particularly in the Administrative Capital

By combining a prime location, cutting-edge design, and a global operational partner, Nebu

Business Court is set to redefine the standards for administrative real estate in Egypt and the

wider region With an eye on future growth and investment, this collaboration offers unparalleled

opportunities for both investors and businesses in the rapidly evolving commercial real estate market

URBNZ Developments Launches New Luxury Villa Project in New Zayed City

URBNZ Developments has announced its continued success in achieving its investment

objectives within the Egyptian real estate market, further boosting its ambitious expansion

strategy The company aims to offer exceptional projects that meet the growing demands

of both current and prospective clients

URBNZ Developments’ Commitment to Expanding in the Egyptian Market

Hussein Azazi, Head of the Commercial Sector at URBNZ Developments, emphasized that

the company is steadfast in strengthening its position in the Egyptian real estate sector

by adopting a forward-thinking development strategy This strategy is focused on delivering

integrated urban communities that combine high-quality design, premium locations, and a

deep commitment to sustainability and quality of life Azazi further highlighted that the company

has recently achieved several key milestones, which have significantly enhanced client and partner

confidence These achievements have contributed to the expansion of the company’s project

portfolio, with a strong focus on delivering real estate products that align with both current

and future market needs

Launch of a New Residential Villa Project in New Zayed

In line with its strategic growth, URBNZ Developments is proud to announce the launch

of a new residential villa project in New Zayed City one of the company’s most highly

anticipated developments The project is designed to offer a comprehensive modern living

experience, placing significant emphasis on green spaces, privacy, and smart infrastructure

ensuring the highest standards of comfort and convenience for its residents

This project in New Zayed is part of URBNZ Developments’ ongoing commitment to delivering

world-class residential communities that cater to the evolving demands of today’s homebuyers

while enhancing the urban landscape with sustainable and innovative design principles

Future Growth and Urban Development Plans

Azazi affirmed that URBNZ Developments is committed to its continued expansion in the

Egyptian real estate market, with plans to actively contribute to the country’s urban development

The company aims to launch more projects that will add real value to the market, particularly

in light of the strong investment opportunities available for ambitious and financially solvent companies

The company’s ability to execute high-quality projects, paired with its strong financial position, will

enable it to continue offering valuable real estate solutions that meet the needs of modern residents

and investors Through its latest venture in New Zayed, URBNZ Developments is positioning itself

as a leader in the Egyptian real estate market The company’s ongoing efforts to create integrated

sustainable communities demonstrate its commitment to enhancing the quality of life for residents

while contributing to the broader development of Egypt’s urban landscap

Barwa Developments Unveils Zahra Capital: A Strategic Investment Opportunity in Capital Flower Compound

Barwa Developments has announced the launch of its new project, “Zahra Capital

located in the Capital Flower Compound This move is part of Barwa’s strategic expansion

in the Egyptian real estate market, targeting high-potential areas directly connected to the

New Administrative Capital

Zahra Capital: A Strategic Location Linking Key Developments

Amr Attia, Head of the Commercial Sector at Barwa Developments, highlighted that the Capital

Flower Compound is a direct urban extension of Badr City Situated directly across from the New

Administrative Capital, the compound offers one of the most promising residential areas that will

support the growth of the capital The location boasts excellent connectivity to major roads such

as the Cairo-Suez Road and the Regional Ring Road, with its proximity to Capital Gardens City

further enhancing its appeal for both residential and investment purposes

Zahra Capital: A Mixed-Use Development to Meet Growing Demand

Zahra Capital is located on a 3,200 square meter plot and is a multi-functional development

that includes commercial, administrative, medical, and educational facilities The project aims

to meet the needs of the rapidly growing residential population in the area, as well as the

increasing demand from local clients Zahra Capital is strategically located within the central

services area of Sakan Misr compound, one of the largest residential communities in the region

in terms of the number of units and population density

Barwa Developments: Strong Demand Ensures Continuous Operation

The project’s location within an area characterized by high population density, combined with

a targeted demographic of New Capital workers, ensures continuous demand for the commercial

administrative, and medical services provided by Zahra CapitalThis strong demand not only

enhances the economic feasibility of the project but also guarantees stable occupancy rates

over the long term

Flexible Payment Plans and Competitive Pricing

Zahra Capital offers a range of unit sizes starting from 25 square meters, making

it accessible to a wide variety of clients The project also offers attractive payment

systems with flexible terms of up to 7 years and a 0% down payment, making it an

appealing option for investors and end-users alike

Barwa’s Commitment to Modern Urban Development

Barwa Developments Zahra Capital is part of Barwa Development’s broader strategy

to execute projects that bring genuine added value to the market The project is strategically

located designed with a strong demand forecast in mind, and backed by a clear investment

vision that aligns with Barwa’s goal of contributing to the growth of modern urban

development in Egypt

Arkania Developments Opens Oman Branch to Strengthen Egyptian Real Estate Exports

Oman Expansion Aligns with Egypt’s Vision to Promote Real Estate Exports

Arkania Developments has officially announced the opening of its new branch in the Sultanate

of Oman, marking a strategic milestone in the company’s regional expansion strategy This move

aligns with Egypt’s national vision to promote real estate exports and expand the global reach of

Egyptian property investment The expansion reflects the strategic leadership of Eng Ashraf Mostafa

Founder and CEO of Arkania Developments, whose vision connects the company’s growth to Egypt’s

evolving economic landscape, positioning regional expansion as a key driver in supporting the national economy

Ashraf Mostafa: Regional Expansion Is a Long-Term Institutional Strategy

Eng Ashraf Mostafa stated that the Oman branch opening represents a core pillar

of Arkania Developments’ long-term institutional strategy, aimed at strengthening

the company’s regional presence and enabling direct participation in the economic

ecosystems of targeted markets He emphasized that this approach enhances investment

integration between the Egyptian real estate market and Gulf markets, reinforcing the

competitiveness of Egyptian real estate on a regional scale

Oman: A Promising and Stable Market for Egyptian Real Estate

Mostafa explained that Arkania’s entry into the Omani real estate market stems from

a strong belief in the importance of institutional representation for Egyptian developers

across regional markets. He noted that Oman offers a stable, attractive, and investor-friendly

environment, supporting the company’s carefully planned expansion beyond Egypt

He added that Arkania Developments is committed to establishing a professional real estate

export model, based on direct investor engagement and the delivery of well-structured

investment opportunities that reflect the growth, quality, and sustainability of the Egyptian

real estate sector, in line with regional and international standards

Strengthening Institutional Presence Through Economic Engagement

As part of its efforts to strengthen its institutional footprint in Oman, Arkania Developments

participated in the Omani National Day celebrations at the Omani Embassy and attended the

Oman–Egypt Land of Opportunities” Economic Conference, reaffirming its commitment to

fostering bilateral economic and investment cooperation between Egypt and Oman

East Hills Launched as Arkania’s Investment Arm in Oman and Dubai

Mostafa added, In 2024, we launched East Hills as the investment arm of Arkania Group

in Oman and Dubai, enhancing our ability to manage regional expansion within a clear and

sustainable institutional framework

Diverse Real Estate Portfolio Reflecting Market Expertise

Arkania Developments boasts a diversified portfolio of integrated real estate projects

showcasing its expertise in developing mixed-use properties The company’s portfolio

spans residential, commercial, administrative, medical, hospitality, and tourism developments

with a strong focus on smart technologies and sustainability standards

Among the company’s successfully delivered projects is Arkania Business Hub (ABH)

a commercial and administrative development covering 1,137.5 sqm, designed to provide

a modern and inspiring work environment for professionals and entrepreneurs

Another landmark project is Mashaya Tower, a fully integrated mixed-use development

spanning 6,762 sqm, incorporating residential, commercial, and administrative components

The tower features smart building management systems and enjoys a prime location overlooking

Mansoura University Gardens and near the Ramada Hotel, enhancing its investment value

Major Developments Underway in New Mansoura

Arkania Developments is currently executing several large-scale projects, most notably LAVIDA

the first commercial, hotel, and administrative mall in New Mansoura, developed across 35,000 sqm

The project overlooks New Mansoura University, the city authority, the banking district, and is strategically

located near the Coastal International Road LAVIDA has earned the LEED Silver Certification, reflecting

its compliance with global sustainability standards, and is operated by a specialized management company

to ensure operational efficiency and long-term investment value The company is also developing New

Mansoura Mall, a commercial, administrative, and medical complex spanning 11,433 sqm in the city’s

central district, just minutes from Delta University, the British School, and New Mansoura University

Additionally, Arkania plans to launch several upcoming developments, including Arkania Island, Arkania

Bay, and a new project in the Golden Square area of New Cairo The company has also successfully

delivered MedCare, as well as the Kempinski residential project in New Mansoura, strategically located

near Alsalab University and the city’s main axis

Over a Decade of Sustainable Growth and Achievements

Founded in 2014 under the slogan “Infinite Horizons,” Arkania Developments has spent

more than a decade building a robust portfolio of real estate developments across multiple

sectors, with a total development footprint exceeding 330,000 square meters, solidifying its

position as a key player in the Egyptian real estate market