رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

22 فبراير 2026

Facebook Twitter Instagram Youtube Whatsapp

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

“C Developments Unveils CRCL: A Prime Investment Opportunity in New Cairo”

Posted on by doha

CRCL Project Officially Launched in El Yasmeen, Fifth Settlement by C Developments

C Developments has officially launched CRCL, its latest commercial development located in the heart

of El Yasmeen, the largest residential district in New Cairo’s Fifth Settlement. This launch is part of the company’s

broader expansion strategy to deliver high-return commercial real estate projects in Egypt’s most promising locations.

CRCL: An Integrated Commercial and Service Complex

Eng. Hossam Salah, Chairman of C Developments, revealed that CRCL is a fully integrated commercial

and service complex, comprised of a ground floor and three upper floors, covering a total built-up area of 4,241 sqm.

The project includes:

A standalone administrative building

A dedicated medical facility

A pharmacy and hypermarket

A restaurant and café zone offering a comprehensive lifestyle experience.

Retail units start at 25 sqm, while medical clinics start from 35 sqm, with all units delivered fully finished

to ensure a seamless move-in experience.

Strategic Location in El Yasmeen District, New Cairo

CRCL enjoys a prime location in El Yasmeen 5, one of the most densely populated areas of the Fifth Settlement.

It features:

Direct access to major roads

Proximity to three international schools

A front-facing view of the local entertainment zone

Just 1 minute from North 90th Street

2 minutes from El Sadat Axis

2 minutes from Mostafa Kamel Axis

3 minutes from Petrosport Stadium

This positioning places CRCL at the heart of one of Cairo’s most active and accessible commercial corridors.

Top-Tier Consultants and Flexible Payment Plans

According to Dr. Mohamed Rahhal, Chief Commercial Officer at C Developments, the company has partnered

with leading names in the industry to ensure quality delivery:

Hafez Consultants as the design consultant

ACE Moharram.Bakhoum as the executive consultant

Incomercial for post-completion project management

To cater to a wide range of investors, the company is offering flexible payment plans, including:

A 10% down payment

Installments over up to 10 years

A 5% launch discount

These options are designed to align with the financial capabilities of the target audience and maximize investment accessibility.

CRCL: A New Landmark for Commercial Investment in New Cairo

With its modern architecture, top-tier amenities, and strategic location, CRCL is positioned to become

a key commercial destination for residents of New Cairo and the surrounding areas. The project integrates

smart services and modern facilities, ensuring an enhanced experience for both investors and end-users.

Central Bank of Egypt and “Hayah Karima” Foundation Sign MoU to Foster Sustainable Social Development and Promote Volunteering Culture

Posted on by aberabozaher

The Central Bank of Egypt (CBE) signed a Memorandum of Understanding (MoU) with “Hayah Karima” Foundation to boost volunteering efforts that support sustainable social development projects and promote economic empowerment for the most vulnerable segments of society across various governorates.

Central Bank of Egypt

The MoU was signed by Ms. Ghada Tawfik, Sub-Governor of the CBE for Corporate Social Responsibility, and Ms. Ohoud Wafi, Chairperson of “Hayah Karima” Foundation’s Board of Trustees, at the premises of the CBE.

 

This comes in light of the CBE’s unwavering commitment to advancing society and strengthening partnerships with relevant stakeholders to enhance citizens’ welfare. Under the MoU, efforts will be coordinated to implement integrated social development initiatives, aiming to improve living conditions and achieve Egypt’s Vision 2030.

 

In this regard, the CBE will actively engage in volunteering activities organized by the Foundation through its employees, supporting initiatives of mutual interest.

 

This approach aligns with the objectives of volunteering, which aim to empower individuals to actively participate in development, strengthen social equality, foster solidarity among segments of society, and promote values of compassion, commitment, and responsibility.

 

It also underscores the significance of this partnership as a foundation for an integrated model that simultaneously combines social development with the optimal use of human resources, reflecting the capacity of national institutions to create a meaningful and sustainable impact on citizens’ lives.

 

In the same context, the CBE launched a parallel initiative, “Together We Make an Impact,” to deepen the concept of institutional volunteering within the banking sector, recognizing it as a cornerstone of sustainable social development.

The initiative aims to promote a culture of volunteerism among banking sector employees, and to channel their potentials into effective tools that create a tangible impact on societal development and progress.

Hesham Mahran Appointed CEO and Managing Director of Orange Egypt

Posted on by aberabozaher

The Board of Directors of Orange Egypt has announced the appointment of Hesham Mahran as Chief Executive Officer and Managing Director, effective August 1st 2025. Mahran will succeed Eng. Yasser Shaker, who will assume the role of Chairman of Orange Egypt, following his recent appointment as CEO of Orange Middle East and Africa succeeding Jérôme Henique

Hesham Mahran

Hesham Mahran brings over 25 years of experience in the telecommunications and information technology sector. He holds a Master’s degree in Business Administration and has held several leadership roles within the company Most recently, he served as Chief Officer for the Business Sector, where he played a pivotal role in shaping Orange Egypt’s enterprise strategy and developing integrated telecommunications solutions for the business segment.

Mahran also led several major strategic initiatives in the digital transformation and critical infrastructure, most notably the establishment, operation, and management of the New Administrative Capital’s Data Center.

His appointment reaffirms Orange Group’s confidence in Egyptian talents and expertise, and underscores the Group’s ongoing commitment to the Egyptian market.

5G and FWA drive broadband evolution in Middle East and North Africa by 2030

Posted on by aberabozaher

• 5G subscriptions to top 2.9 billion globally by the end of 2025 and 5G networks forecast to handle 80 percent of global mobile traffic by the end of 2030.

• In Middle East and North Africa, 5G is expected to constitute 61 percent of total connections in 2030.

• Mobile financial tools, telehealth and e-learning are expected to be key focus areas for digital services in the region.

 

5G

Fixed Wireless Access (FWA) continues to grow in appeal to communications service providers (CSPs) around the world, with the ability to offer speed-based tariff plans – enhanced by 5G capabilities – proving particularly attractive, the June 2025 Ericsson Mobility Report shows.

FWA is projected to account for more than 35 percent of new fixed broadband connections, with an expected increase to 350 million by the end of 2030. 5G FWA plays a crucial role in expanding broadband access, especially in areas where traditional wired infrastructure may be less feasible.

On 5G subscriptions, the June 2025 Ericsson Mobility Report forecasts subscriptions to top 2.9 billion globally by the end of 2025 – about one third of all mobile subscriptions.

 

The 5G subscription forecast for the end of 2030 remains at 6.3 billion. 5G networks handled 35 percent of global mobile traffic by the end of 2024, with forecasters expecting the figure to top 80 percent by the end of 2030.

In the Middle East and North Africa region, mobile subscriptions are projected to grow at an annual rate of 2 percent up to 2030, reaching a total of 820 million. Notably, 5G subscriptions are forecast to rise with an anticipated shift in how users engage with digital services – from mobile financial tools to telehealth platforms and e-learning ecosystems.

 

In 2030, 4G is expected to make up 37 percent of mobile connections, while 5G is set to dominate with 61 percent of the total connections. 5G FWA is increasingly recognized as a key enabler of next-generation connectivity, complementing traditional broadband offerings. Service providers are actively enhancing network capacity while prioritizing energy efficiency and the reduction of their carbon footprint, which are key to meeting business goals and reducing energy costs for net zero ambitions.

Through commentary, insights and customer/partner case stories, the June 2025 EMR highlights the ability of 5G Standalone (5G SA) and 5G Advanced to create monetization opportunities for CSPs globally based on value delivery rather than data volume.

The report highlights how CSPs are pursuing new commercial opportunities by offering differentiated connectivity services to consumers, enterprises and public authorities. Use cases include broadcast/video production, point of sale systems, events/arenas, gaming, fixed wireless access, virtual private networks, and enterprise productivity.

Deeper dive articles include:
• Study on how GenAI will impact future mobile network traffic. Only applications with high adoption and high data rate requirements will impact mobile network traffic growth globally.

• Article (co-written with Sony) on how the company continually works with new and disruptive technologies to enhance the entertainment businesses. Dynamic slicing, in combination with Quality on Demand (QoD) APIs, will enable live media production over mobile networks, delivering great user experiences.

Kevin Murphy, Vice President and Head of Ericsson North Middle East at Ericsson Europe, Middle East and Africa, says: “The Middle East and North Africa region continues to make impressive strides in digital connectivity. With mobile subscriptions expected to reach 820 million by 2030, and 5G expected to account for 61 percent of connections, the region is embracing next-generation technologies at pace.

 

From mobile financial services to e-learning and telehealth, 5G is enabling a new era of digital engagement. Additionally, we see that 5G Fixed Wireless Access is also gaining ground as a vital complement to traditional broadband in the region, as service providers prioritize energy-efficient network expansions aligned with long-term sustainability and net zero ambitions.”

 

Read the full June 2025 Ericsson Mobility Report via this link.
Based on unique Ericsson and partner network insights, the Ericsson Mobility Report has been the key industry reference for network data, performance, statistics, and forecasts since its launch in 2011.

LG LAUNCHES “RADIO OPTIMISM” CAMPAIGN TO SPREAD “LIFE’S GOOD” THROUGH MUSIC

Posted on by aberabozaher

LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

LG

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

 

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

 

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

 

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

 

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all.

 

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools

 

, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

 

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

 

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

nd nationally representative splits by age, gender and region.

DP World Egypt Elevates Sokhna Port to New Heights as Egypt’s Premier Gateway for Global Trade, Energy, and Tourism

Posted on by doha

Landmark LNG Vessel Arrival Highlights Sokhna’s Role in Egypt’s Energy Security

DP World Egypt celebrated a historic week at Ain Sokhna Port with the docking of the Energos Eskimo, a Floating Storage Regasification Unit

(FSRU) operated by New Fortress Energy (NFE). This LNG vessel is undergoing critical technical upgrades, including modifications to its high-pressure gas manifold,

in preparation for its next mission at SUMED Port. Upon arrival, the Energos Eskimo will inject natural gas directly into Egypt’s national grid,

reinforcing the country’s energy resilience and stable gas supply.

This milestone underscores Sokhna Port’s expanding capabilities in handling complex energy operations, positioning it as a strategic hub within Egypt’s

maritime and energy sectors.

Record-Breaking Iron Ore Shipment Strengthens Egypt’s Industrial Growth

In addition to the LNG operation, Sokhna Port received the Berge Kuju, a 300-meter dry bulk vessel carrying a record 180,008 tonnes

of iron ore from Brazil destined for Ezz Steel. This shipment marks the largest iron ore delivery ever recorded at an Egyptian port. Efficient unloading

was achieved through Sokhna’s deep-water berths and high-capacity mobile cranes, highlighting the port’s operational efficiency in managing large-scale bulk cargo.

This shipment is part of a long-term strategic agreement supporting over 6 million tonnes of annual iron ore throughput, further solidifying Sokhna Port’s critical role

in Egypt’s manufacturing and industrial sectors.

Expansion of Cruise Tourism with Return of Aroya Cruise Ship

Sokhna Port also welcomed the Aroya cruise ship on its second visit under an annual partnership with Cruise Saudi. Carrying 2,300 passengers,DP World Egypt

the smooth disembarkation and customs clearance processes illustrate Sokhna’s growing prominence as a regional cruise tourism hub. The influx

of cruise visitors continues to stimulate Egypt’s local economy, boosting sectors such as transportation, hospitality, and retail in the region.

Mohammad Shihab, CEO of DP World Egypt, emphasized, “Our investments in terminal capacity and integrated logistics solutions are enabling

Egypt to support diversified maritime operations spanning heavy industry to tourism.”

Future Outlook: Sokhna Logistics Park to Boost Egypt’s Trade and Export Competitiveness

DP World Egypt is investing $80 million in the near-completion of the Sokhna Logistics Park, a state-of-the-art multimodal supply chain facility designed

to enhance trade infrastructure, reduce logistical bottlenecks, and attract foreign investment. This project aims to improve Egypt’s export competitiveness

and further establish Sokhna as a vital gateway for global trade.

Ericsson Tops Frost Radar™ 2025 Report for 5G Network Infrastructure for Fifth Straight Year

Posted on by Fatma abdelhamed

Ericsson has once again secured the top position in the “Frost Radar™: 5G Network Infrastructure, 2025” report by Frost & Sullivan, marking the fifth consecutive year of this prestigious recognition. The ranking reflects the company’s sustained leadership and commitment to innovation in 5G technologies, as well as its ability to meet the evolving demands of communications service providers (CSPs) and enterprises across more than 175 countries.

Frost Radar Highlights Ericsson’s Strength in 5G Innovation

The Frost Radar analysis independently evaluated over 100 global players, spotlighting the top 23 companies that are shaping the future of 5G network infrastructure. According to the report, Ericsson’s end-to-end 5G portfolio—spanning traditional RAN, Open RAN, virtual RAN, core, edge, and private networks—positions the company as a market-shaping force.

The report further notes Ericsson’s proactive move toward Open RAN, emphasizing that its collaboration with large, influential CSPs will help accelerate industry-wide adoption. This aligns with market trends pushing for open, flexible, and interoperable network solutions.

AI and Automation Empower Ericsson’s Network Leadership

Ericsson’s application of artificial intelligence (AI) and intent-driven automation in its network infrastructure is another standout feature highlighted in the report. These technologies enhance network programmability, improve operational efficiency, and support CSPs in building autonomous, programmable networks.

> “Our leadership in the Frost Radar reflects our customer-centric innovation and investment in next-gen mobile technologies,” said Per Narvinger, EVP and Head of Business Area Networks at Ericsson.

Sustained Growth Through Strategic Investment and Acquisitions

Ericsson’s dominance in the 5G telecom infrastructure market is not by chance. The company allocated 21.6% of its revenue to R&D in 2024, a testament to its long-term commitment to staying ahead in an ever-evolving industry.

Strategic acquisitions such as Cradlepoint (2020) and Vonage (2022) have expanded Ericsson’s enterprise footprint, complementing its robust CSP ecosystem.

According to Troy Morley, Senior Industry Analyst at Frost & Sullivan:

> “Ericsson has consistently outperformed both traditional competitors and new market entrants. Their ability to evolve their portfolio while maintaining financial stability has ensured their continued leadership.”

Private 5G, Energy Efficiency, and Sustainable Innovation

Frost & Sullivan identifies private 4G and 5G networks as high-growth areas where Ericsson is poised to lead, thanks to its strong partnerships with CSPs and industries. Additionally, Ericsson has prioritized energy efficiency by designing compact, lightweight, and power-efficient hardware, alongside software that optimizes network performance—contributing to global sustainability goals.

About Frost Radar and Methodology

The Frost Radar™ evaluates companies on both their growth potential and innovation capability, taking into account portfolio scalability, R&D strategy, market responsiveness, and technology leadership.

📥 Download the full report: Frost Radar™: 5G Network Infrastructure Market, 2025

Smart Africa &Tradefairs International Announce Strategic Partnership to Host Annual High-Level Meetings at Cairo ICT ‘25

Posted on by aberabozaher

 Tradefairs International, organizer of Cairo ICT, the leading international technology exhibition and forum for the Middle East and Africa, announced a strategic partnership with Smart Africa, the leading Pan-African organization concerned with accelerating sustainable socio-economic development and, ushering Africa into a knowledge economy through the usage of ICT. This partnership was formalized by signing an agreement to host Smart Africa’s Annual High-Level Meeting during Cairo ICT 2025, on 16–19 November 2025 at the Egypt International Exhibition Center (EIEC).

Smart Africa

The agreement reflects a shared commitment to accelerating digital transformation and fostering innovation across the African continent. The high-level meeting is expected to bring together ministers, policymakers, regulators, industry leaders, and development partners to shape Africa’s digital future through collaboration and strategic

dialogue.

 

 

 

 

Cairo ICT and Smart Africa have enjoyed a strong and evolving relationship since 2014. Over the past decade, the two entities have collaborated on initiatives to promote regional integration, digital inclusion, and policy harmonization, advancing connectivity and socio-economic development throughout Africa.

“Our collaboration with Smart Africa represents a milestone in unifying Africa’s digital vision”, said Ossama Kamal, Chairman and CEO of Tradefairs International. “Hosting the Annual High-Level Meeting during the 29th edition of Cairo ICT 2025 is a testament of Egypt’s position as a regional hub for innovation and cooperation”, he added.

 

This partnership further fosters the outlook to Cairo ICT as a premier regional platform for discussing technology innovation in the AI era, enabling dialogue between public and private sectors, and forging strategic partnerships that support Africa’s digital transformation agenda.

 

 

“This partnership is a timely and strategic boost to our mission of driving Africa’s digital transformation,” said Lacina Koné, CEO of Smart Africa. He further stressed that the partnership provides a vital platform for governments, the private sector, and development partners to exchange ideas, forge partnerships, and co-create solutions that will shape the continent’s digital future.

e& Egypt and Shahid Partner to Deliver Exclusive Premium Arabic Content

Posted on by maryem

e& Egypt and Shahid Join Forces to Enhance Digital Entertainment in Egypt

In a landmark move to elevate Egypt’s digital entertainment landscape, e& Egypt has entered into an

exclusive strategic partnership with Shahid, the flagship streaming platform of MBC Group.

This collaboration will provide e& Egypt’s customers across the country with exclusive access to

Shahid’s  extensive content library, integrating seamlessly with e& Egypt’s diverse digital offerings

Integrated Entertainment Experience with Premium Arabic Content

The partnership aims to deliver a value-driven, digitally integrated entertainment experience

by bundling Shahid’s premium Arabic content with e& Egypt’s services such as Emerald, VDSL,

Hekaya, Demagh Tanya, Akwa Coins, and e& Cash.

This initiative supports e& Egypt’s ongoing digital transformation and reinforces its position

e& Egypt

as a leading technology and telecommunications provider in Egypt.

Samer Mourad, Vice President of Consumer at e& Egypt, emphasized the company’s

commitment to innovation and customer empowerment through access to exclusive

Arabic content tailored to Egyptian viewers’ interests and aspirations.

Shahid’s Strategic Expansion in the Egyptian Market

Shahid, recognized as the leading SVOD and AVOD streaming platform in the Arab world,

offers a rich portfolio including Shahid Originals, Shahid Premieres, Arabic movies,

live TV channels in HD, international titles, sports, kids’ content, and over 40 FAST channels.

This partnership with e& Egypt marks a strategic expansion for Shahid,

enabling it to reach a broader Egyptian audience through innovative integration with telecom

and payment services.

Scott Weeman, Director of Partnerships at Shahid, highlighted the importance of this collaboration,

noting the Egyptian market’s strategic value and the opportunity to enhance the

streaming experience via e& Egypt’s ecosystem.

Pioneering Digital Transformation and Customer-Centric Innovation

Since its establishment in 2006, e& Egypt has been a pioneer in telecommunications and IT,

continuously adapting to technological advancements to meet growing customer needs.

This partnership with Shahid aligns with e& Egypt’s vision to offer smart partnerships

that add real value and deliver an exceptional digital experience to Egyptian consumers

e& Egypt

CBE Extends Compliance Deadline for Auditors and Accounting Firms to Register

Posted on by Fatma abdelhamed

Six-Month Extension Granted for CBE Register Compliance

The Central Bank of Egypt (CBE) has announced a six-month extension to the grace period for auditors and affiliated accounting firms to complete their registration in the CBE’s official register. The new deadline is set for November 20, 2025, extending the original compliance deadline of May 20, 2025.

Regulatory Framework for Auditor Registration

This decision aligns with the existing regulations and procedures for the registration and delisting of auditors and accounting firms within the Central Bank’s oversight framework. The extension is intended to provide more time for firms to meet the required standards and ensure full regulatory alignment.

Supporting Transparency and Financial Integrity

By extending the compliance period, the Central Bank reinforces its commitment to transparency, accountability, and sound financial governance in the Egyptian banking and auditing sectors. This move is expected to support the continued professional integrity of the financial reporting ecosystem.

Orange Egypt Launches 5G Services to Power Egypt’s Digital Future

Posted on by Fatma abdelhamed

First phase targets high-traffic areas nationwide in collaboration with NTRA

In a significant leap towards digital transformation, Orange Egypt has officially launched 5G services in Egypt, marking a major milestone in the country’s telecom landscape. This strategic move comes after completing all technical and operational preparations, and demonstrates the company’s commitment to delivering high-speed internet and cutting-edge connectivity for Egyptian users.

5G Coverage Begins in High-Demand Areas Across Governorates

The first rollout phase will cover densely populated, high-traffic zones across Egypt’s governorates, with plans for gradual nationwide expansion. Orange Egypt is working in close coordination with the National Telecom Regulatory Authority (NTRA) to ensure compliance with global quality standards and seamless service deployment.

Faster Speeds and Greater Capacity for a Connected Lifestyle

The newly launched 5G technology offers significantly higher upload and download speeds than 4G, in addition to a much greater capacity to handle numerous devices and users simultaneously without sacrificing performance. These features are crucial for users at home, in businesses, or on the move—where uninterrupted, high-performance connectivity is essential.

Supporting Egypt’s Growing Digital Demands

The launch of 5G in Egypt aligns with the country’s rising demand for reliable internet, driven by the surge in remote work, online education, streaming services, and real-time video communication. 5G is seen as a key enabler of next-generation digital applications and services, powering everything from ultra-HD video calls and immersive online gaming to AI integration and the development of smart cities.

Orange Egypt Reinforces Commitment to Innovation and Growth

Dr. Ayman Amiri, Chief Technology and Information Officer at Orange Egypt, commented on the launch:

> “The introduction of 5G services marks a turning point in Egypt’s digital journey. It’s a reflection of our ongoing efforts to offer our customers the most advanced and reliable technologies. This will enhance lives, support national development, and empower sectors reliant on a strong digital infrastructure.”

He further emphasized Orange Egypt’s sustained investments in network development and innovation to strengthen its role as a regional leader in telecom and digital services.

Long-Term Vision: A Sustainable and Digitally Empowered Egypt

The launch follows Orange Egypt’s acquisition of a 15-year license to operate 5G services in October 2024, highlighting the company’s long-term dedication to supporting Egypt’s digital infrastructure. This step forms a critical component of Orange Egypt’s strategic vision to drive telecom innovation, support digital inclusion, and build a sustainable connected future.

Alaa Muhdar: The robots speak to pilgrims, offer guidance and awareness

Posted on by Fatma abdelhamed

In a groundbreaking step reflecting the growing integration of technology in Hajj services, Saudi mutawwif Alaa Muhdar has launched a unique initiative by deploying humanoid robots in his 5-star pilgrims’ camps in the holy sites.

These robots offer smart, real-time services such as welcoming guests, providing guidance, and delivering awareness messages.

Named “Nawaf” and “Noura”, the two robots feature advanced interactive capabilities, including multilingual communication, Hajj-related guidance, and responses to pilgrims’ questions regarding transportation, ritual timings, and service locations.

:Alaa Muhdar, the mutawwif responsible for Egyptian 5-star Hajj pilgrims, stated

“We are proud to be among the first to implement interactive artificial intelligence in serving the Guests of Allah. Nawaf and Noura are not just robots—they are an integral part of our hospitality team, reflecting our commitment to continuous innovation and providing a safe, seamless, and enriched Hajj experience.”

:He added

“Modern technologies are our tool for enhancing service quality and easing the burden on human staff—while maintaining the personal, compassionate touch we value in our service to the pilgrims.”

It’s worth noting that these robots operate on a programmed schedule that covers the pilgrims’ entire stay in the holy sites, with the ability to update information in real time according to daily changes in movement across Mina, Arafat, and Muzdalifah.

Alaa Muhdar is already preparing to expand this initiative in the coming seasons to serve a wider range of pilgrims as part of his broader smart digital transformation plans.