رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Sprints Unveils HiRemoters to Redefine Remote Hiring with Scalable, AI-Driven Solutions

Sprints, the leading platform for upskilling tech talent in emerging markets

has announced the launch of HiRemoters, its dedicated remote hiring arm

With a proven track record of over six years in building personalized learning paths

and fostering a high-caliber talent pool, Sprints now expands its impact by connecting

top-tier, remote-ready professionals with global companies. Powered by AI, HiRemoters

delivers comprehensive, end-to-end hiring solutions that streamline the recruitment

onboarding, and management of distributed teams globally

HiRemoters: A New Era of Remote Work Hiring Solutions

Unlike traditional gig platforms, HiRemoters is specifically designed for long-term

team success, offering a comprehensive, transparent hiring process. It aims to provide

accountability, intellectual property (IP) protection, and strict cost control, differentiating

itself from outsourcing models that often come with hidden fees and lack direct talent

engagement. HiRemoters ensures full transparency and direct access to a curated pool

of vetted professionals, offering a more effective way to build remote teams.AI-Powered Talent Matching and Customization

With a talent pool of over 150,000 top-tier tech professionals, HiRemoters employs

advanced AI algorithms to match candidates with specific technical and business requirements

The platform’s unique AI-powered matching process aligns candidates with clients’ needs

whether for a full team or a single expert.

HiRemoters allows businesses to fully customize their hiring process, including role definitions,

compensation structures, language preferences and even time zone alignment, making the

hiring process more efficient and tailored to each client’s requirements

End-to-End Remote Hiring and Payroll Management

HiRemoters simplifies the hiring process by automating complex workflows

such as compliant contract creation, rapid onboarding (within 48 hours)

and multi-currency payroll management. The platform centralizes all these processes

giving businesses full control over their employee lifecycle.

Additionally HiRemoters offers Employer of Record (EoR) services, enabling businesses

to hire in new markets without the need to establish a local entity.

This includes handling legal, payroll, tax, and benefits administration, saving businesses time

and money while ensuring compliance

Sprints: Significant Cost Savings for Global Hiring

HiRemoters has proven to reduce hiring costs significantly for its clients

Businesses in the GCC (Gulf Cooperation Council) can save up to 60%, while

companies in Western Europe and the U.S. can save up to 75% and 80%

respectively. This efficiency is largely due to the scalability of HiRemoters

hiring engine, powered by Sprints’ technological expertise, which ensures fast

onboarding and unparalleled agility for businesses across multiple time zones and industries

Looking Ahead: Enhancing the Remote Work Experience

As part of its future vision, HiRemoters is investing heavily in next-gen collaboration

platforms and AI recruitment tools.

“Our mission goes beyond simply helping businesses scale We aim to enhance

the entire remote work experience for companies and professionals alike said Ayman

Bazaraa, CEO and Cofounder of Sprints By combining superior talent access with

continuous upskilling, HiRemoters provides a smarter, borderless hiring experience, empowering businesses to

build high-performing, remote teams with ease

“Barwa Developments Partners with MRB to Boost Competitiveness and Investment Value of “Central Mall El Shorouk

Barwa Developments, a leader in real estate development, has signed a strategic

partnership with MRB to manage and operate its flagship project, Central Mall

El Shorouk. This collaboration aims to enhance the investment value of the mall

and strengthen its competitive advantages, ensuring a high return on investment

for clients. The project, located in a prime area of El Shorouk City, is poised to become

a key hub for commercial, administrative, and entertainment services.

Strategic Location: Central Mall El Shorouk’s Advantageous Position

Ahmed Rageh, Chairman of Barwa Developments, highlighted the prime location

of Central Mall, which spans 3,000 square meters in the heart of El Shorouk City.

The mall is strategically located near the Sakan Misr and Dar Misr projects,

as well as the Bank Complex, making it a high-traffic area with a dense population.

This location offers an ideal opportunity for commercial, administrative, and entertainment

services, catering to the growing demand for diverse services in the area.

Partnership with MRB to Ensure Excellence in Project Management

Rageh emphasized that the collaboration with MRB is part of Barwa’s strategy

to work with established entities with proven track records. He noted that effective

management is crucial to the success of any project, particularly multi-use developments

like Central Mall, which require seamless integration of various activities and services.

Barwa Developments: Expansion and Growth in New Cairo and the Administrative Capital

Barwa Developments has ambitious expansion plans for the near future,

focusing on new projects in the New Administrative Capital and New Cairo.

The company is expected to announce the details of its upcoming projects

in the Administrative Capital soon, solidifying its position as a key player in Egypt’s

real estate market.

El Shorouk City: A Prime Investment Destination

Abdel Fattah Farahat, CEO of Barwa Developments, explained that El Shorouk

City has become one of Egypt’s most prominent new cities. With its strategic location

along Cairo-Suez and Cairo-Ismailia roads, and its proximity to the New Administrative

Capital, El Shorouk City is increasingly regarded as a desirable residential and investment

destination. This makes it an ideal location for Barwa Developments’ projects.

Barwa’s Strong Presence in the Egyptian Market

Farahat further noted that Barwa has been a key player in the Egyptian market

for 15 years, successfully completing over 150 projects that meet the needs of its clients.

The company, through its affiliate Al Rajhi Urban Development, specializes

in mixed-use developments, which gives it a competitive edge in understanding

the intricacies of such projects and the specific requirements of clients.

Barwa Developments’ Expanding Commercial Portfolio in El Shorouk

Barwa owns four commercial malls in El Shorouk City, including Hub 5 Mall, Barwa Mall

Central Mall, and Center Point. Some of these malls are still under construction

alongside numerous residential developments. This extensive portfolio reflects

Barwa’s commitment to enhancing the city’s infrastructure and offering a range

of services that meet the needs of its growing population.

Central Mall El Shorouk: A Multi-Use Development

Amr Attia, Head of Barwa’s Commercial Sector, provided more details about Central Mall

which spans two floors and includes a basement and three floors dedicated to commercial

medical, and administrative activities. The project covers a total sales area

of 6,000 square meters, with units starting from 25 square meters. The mall’s first phase

has been completely sold out, and the second phase, offering a variety of units at flexible

prices, is currently available for sale. The mall is expected to begin delivery within three years.

MRB’s Role in Ensuring Operational Excellence

Dr. Mohammed Rashid, Chairman of MRB, discussed his company’s approach

to project management. MRB focuses on collaborating with developers to provide

real value to both investors and clients through professional management.

He explained that MRB’s role includes reviewing designs, offering operational

consultations, and working to maximize investment returns while minimizing

operating costs. Additionally, MRB ensures that the operational lifespan of buildings is maintained.

Rashid further noted that MRB operates according to three core principles

understanding the market, creating products that serve both developers and consumers

and providing professional management services that ensure sustainability.

With experience in over 90 projects across Egypt, including 60 in the New Administrative

Capital and 20 in the Fifth Settlement, MRB is a pioneer in emphasizing the importance

of early-stage management and operations in the lifecycle of a project.

Conclusion: A Promising Future for Central Mall El Shorouk

The partnership between Barwa Developments and MRB is a strategic move to ensure

the long-term success and profitability of Central Mall El Shorouk. With its prime location

strong management, and diverse offerings, the mall is set to become a landmark

in El Shorouk City and a key destination for businesses and consumers alike.

About Barwa Developments:

Barwa Developments is a leading real estate developer in Egypt, specializing in mixed-use

projects that offer comprehensive solutions to both commercial and residential needs.

With a history of successful projects and a forward-looking expansion strategy

Barwa is committed to delivering high-quality developments that meet the evolving

needs of the Egyptian market.

MRB is a leading company in real estate management and operations

offering a wide range of services to developers and clients across Egypt.

With extensive experience in managing mixed-use projects, MRB ensures high

operational efficiency and sustainability for every project it oversees.

This revised version includes key SEO elements, such as the integration of target keywords

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Cairo Capital Developments Delivers Phase One of Lake West 1 in Sheikh Zayed, Prepares for Phase Two Delivery

Milestone Reached in Flagship Residential Project in Sheikh Zayed City

Cairo Capital Developments has officially completed the first phase of its Lake West 1

project, a key residential development located in the heart of Sheikh Zayed City

The successful delivery marks a significant step forward in the company’s strategy

to uphold excellence and meet customer expectations

Phase One Completed; 96 Villas Already Handed Over and Occupied

According to Yasser Khalaf, Chairman of Cairo Capital Developments, the timely delivery

of Phase One received strong client praise, reinforcing the company’s core commitment

to on-time handovers and premium construction quality. To date, 96 villas have

been delivered and are now occupied, reflecting growing confidence in the project’s standards

Lake West 1: A Self-Financed Project Spanning 43 Feddans on Waslet Dahshour

Lake West 1 is strategically located along the Waslet Dahshour corridor

covering 43 feddans and offering a range of modern services. The project is being

developed through self-financing, a move that demonstrates Cairo Capital’s financial

stability and long-term vision in Egypt’s competitive real estate market

Phase Two Underway: 123 Villas to Be Delivered Within Two Months

Phase Two of the development, which includes 123 high-end villas, is already

under construction and is expected to be delivered within two months

The execution is being handled by Cairo Capital Contracting, a sister company

boasting over 30 years of experience in the Saudi real estate market and holding

a prestigious Grade A classification

Quality, Precision, and Integrated Living at the Core of the Project

Khalaf emphasized that Cairo Capital’s approach goes far beyond delivery schedules

“Our commitment includes attention to detail, high-quality finishes

and creating a safe, fully integrated living environment. These are the foundation of any successful and sustainable real estate project,” he noted

Ambitious Expansion with Four Ongoing Projects in Sheikh Zayed

As part of its expansion strategy in West Cairo, the company is currently working

on four concurrent developments in Sheikh Zayed City. These projects cater to a

diverse customer base, providing tailored residential solutions that match varying

preferences and lifestyle needs

With Lake West 1 emerging as a benchmark for residential real estate in Sheikh Zayed

Cairo Capital Developments continues to strengthen its footprint in West Cairo’s property

market. Backed by decades of construction expertise and a strong commitment to quality

the company is well-positioned for continued growth and leadership in Egypt’s real estate sector

Neymar Scores Winner as Santos Beat Flamengo .. Marks 700th Career Contribution

Brazilian superstar Neymar Jr. scored a sensational late winner to lead Santos

to a 1-0 victory over Flamengo in Matchweek 14 of the Brazilian League (Brasileirão),

marking his first official goal since rejoining the club.

The goal, which came in the 85th minute, saw Neymar dribble past two defenders

before firing a powerful low shot into the right corner of the net. With this,

he reached a historic milestone of 700 goal contributions in his professional career: 443 goals

and 257 assists in 732 matches.

Neymar

Neymar Dominates the Stats

Neymar wasn’t just the scorer—he was the standout player throughout the match:

Most shots on target (2)

Most final third passes (10)

Most key passes (3)

Most duels won (7)

Second-most touches overall (50)

This was Neymar’s 5th goal against Flamengo in league play making

them his second-favorite opponent after Atlético Paranaense.

Robinho’s Son Makes First Official Appearance

Another highlight of the night was the official debut of Robinho Junior, son

of Brazilian legend Robinho. Wearing shirt number 7, he was subbed on in the 64th minute

and made an immediate impact with pace and dribbling. Neymar, watching closely

from the bench before his entrance, applauded the youngster’s performance.

Santos Climb, Flamengo Stumble

The win moves Santos up to 13th place with 14 points, now just 2 points above the

relegation zone.

Meanwhile, Flamengo remain at the top of the table with 27 points, but are

now level with Cruzeiro and Bragantino, with goal difference separating the trio.

Neymar

 Mohamed Abdallah Named Among Forbes Middle East’s Most Impactful Leaders in 2025

Vodafone Egypt CEO Mohamed Abdallah Joins Forbes Middle East’s 2025 “Global Meets Local” Power List

Mohamed Abdallah, CEO of Vodafone Egypt and Vodacom’s International Markets,

has been honored by Forbes Middle East as one of the most influential business leaders in

the region for 2025. His leadership spans key markets including Egypt, Mozambique,

Tanzania, Lesotho, and the Democratic Republic of Congo.

Driving 5G Infrastructure and Digital Connectivity in Egypt

Under Abdallah’s leadership, Vodafone Egypt signed a landmark agreement in

late 2024 with Telecom Egypt worth $607 million, aimed at enhancing fiber networks

and preparing for 5G deployment. This move is part of Vodafone’s broader vision to

lead Egypt’s digital transformation and boost economic resilience through smart infrastructure.

Regional Telecom Expansion with a Global Outlook

Abdallah’s role extends beyond Egypt.

His oversight of Vodacom’s international operations strengthens

Africa’s access to advanced telecom services. The group continues to scale its reach

while maintaining high standards of service and innovation in some of the continent’s

most promising emerging markets.

Corporate Responsibility and Economic Diplomacy

Abdallah serves on the board of the Vodafone Egypt Foundation and is also

a key member of the British Egyptian Business Association. His engagement reflects

a commitment to social responsibility and bilateral economic collaboration, reinforcing

Vodafone’s role as a change-maker in the region.

Egyptian Insurance Companies Strengthen Regional and International Presence Through 2017-2025 Conferences

Since 2017, the Insurers Federation of Egypt (IFE) has leveraged

conferences and industry events as fundamental pillars to solidify its status both

regionally and internationally. These events have positioned the IFE among the most

influential players in the global insurance industry.

Insurance Companies: Strategic Vision Driving IFE’s Growth and Influence

Under a clear and focused vision, the IFE has worked to

Highlight its rich heritage as one of the oldest and most respected insurance institutions

in the MENA region

Cement its position as a professional authority in the fields of insurance and reinsurance

Establish a dynamic platform for knowledge exchange and support of strategic industry directions

Deliver innovative, up-to-date content that reflects the latest trends and technological

advancements in the insurance sector

Promote scientific research and honor outstanding professional contributions within the

insurance community

Strengthen local and international collaborations to open new markets and opportunities

Utilize advanced technology to boost digital engagement and broaden audience reach

Advocate for social and health awareness through targeted sports and educational initiatives

Build sustainable strategic partnerships with key stakeholders

Support and develop Egypt’s conference tourism sector, enhancing its regional and

international standing

Insurance Companies: Institutional Support and Collaborative Partnerships

IFE extends its sincere gratitude to the Financial Regulatory Authority (FRA)

the primary supporter of all its activities. Furthermore, the Federation

appreciates the essential institutional support and governmental cooperation from the

Ministry of Youth & Sports of Egypt

Ministry of Finance, Egypt

Ministry of Investment and Foreign Trade

Ministry of Planning, Economic Development & International Cooperation

Egypt Healthcare Authority

Cabinet of Ministers

Insurance Companies: International Alliances Strengthening IFE’s Global Reach

Insurance Companies IFE’s success is further bolstered by its robust partnerships with

prominent international

and regional insurance organizations, including

General Arab Insurance Federation (GAIF)

Federation of Afro-Asian Insurers and Reinsurers (FAIR)

International Union of Marine Insurance (IUMI)

Microinsurance Network

Munich Re Foundation

African Insurance Organisation (AIO)

These alliances contribute to expanding the Federation’s influence and fostering

the exchange of expertise within the global insurance industry

Insurance Companies

Beta Real Estate Development Strengthens Leadership with Mohamed Fekry Appointed as Vice Chairman of the Board

Beta Real Estate Development Names Mohamed Fekry as Vice Chairman of the Board

Beta Real Estate Development, a leading real estate developer in Egypt

announced the appointment of Engineer Mohamed Fekry as Vice Chairman of the Board

of Directors. This strategic move supports the company’s focus on empowering young

talent and enhancing its innovative marketing approach to strengthen its position in the

competitive Egyptian real estate market

Mohamed Fekry’s Educational Background and Career Progression

Engineer Mohamed Alaa Fekry holds a Bachelor’s degree in Construction

and Building Engineering from the Arab Academy for Science, Technology

and Maritime Transport (AAST), class of 2011. He also earned a Master’s

degree in Business Administration (MBA) with a specialization in International

Marketing from the same institution in 2017.

Starting his career early in sales, Fekry earned the Top Achiever award during

his undergraduate studies. Shortly after graduation, he developed Beta Real Estate

Development’s marketing strategy and founded the company’s marketing department

Over the years, he advanced to key leadership roles including Commercial Director

Chief Commercial Officer (CCO), Board Member, and later served as a General

Consultant for Beta and several other international firms

Innovative Marketing Campaigns Highlighting Beta’s Legacy of Trust

Engineer Mohamed Fekry emphasized Beta Real Estate Development’s commitment

to pioneering innovative real estate marketing strategies. This was notably

demonstrated in the Ramadan 2025 campaign, titled “Beta Developments…

A History of Trust”, featuring acclaimed actress Laila Elwi and directed by Marwan

Hamed. The campaign was filmed at the flagship Beta Greens project in Mostakbal City

gaining widespread recognition for spotlighting Beta’s 30 years of excellence in the Egyptian

real estate sector

During these three decades, Beta has successfully developed and operated 10 residential,

commercial, and sports projects across East and West Cairo, all delivered ahead of schedule

. This punctual delivery and high-quality execution have solidified Beta’s credibility and customer

trust in Egypt’s real estate market

Commitment to Quality, On-Time Delivery, and Customer Satisfaction

Beta Real Estate Development’s core strength lies in building strong customer

relationships through a consistent commitment to on-time project delivery, adherence

to agreed specifications, and outstanding after-sales service. Engineer Fekry highlighted

the company’s meticulous attention to detail to maintain project quality and ensure long

term customer satisfaction

Remarkably, approximately 30% of buyers in Beta’s new projects are returning

customers, reflecting the company’s reputation for reliability and service excellence

Expanding Presence through International Exhibitions and Future Plans

Looking ahead, Beta Real Estate Development plans to continue launching innovative

marketing campaigns and increase its participation in international real estate exhibitions

beyond Egypt, building on the success of recent global engagements.

Launching New Sales Phase for Beta Residence in 6th of October City

Engineer Mohamed Fekry announced the upcoming launch of a new sales phase for Beta

Residence, a premier project located strategically on the Fayoum Tourist Road in 6th of October

City. The company previously achieved record-breaking sales for this project’s initial phases

Spanning 20 acres within a fully integrated urban environment, Beta Residence features 770

residential units complemented by extensive high-end amenities. The project’s signature “Spine”

walkway extends from the main entrance through the entire compound, overlooking the social

club and lush green spaces. Residents enjoy facilities including the Beta Sports Club, gym

swimming pool, waterfalls, nature seating areas, children’s playground, commercial zone

and electric vehicle charging stations

Beta Real Estate Development’s Proven Track Record Over 32 Years

With over 32 years of experience, Beta Real Estate Development has completed

a diverse portfolio of successful projects in East and West Cairo, covering residential

, administrative, commercial, and sports facilities. The company is renowned for delivering

integrated, high-quality real estate products alongside excellent after-sales services

Currently, Beta’s developments accommodate more than 25,000 residents enjoying

the benefits of well-designed communities and superior customer care

Delivering Excellence: 10 Completed Projects and Beta Residence as the Eleventh Landmark

To date, Beta Real Estate Development has successfully delivered and operated 10 residential,

commercial, and sports projects in Cairo and is now commencing implementation of its eleventh

project, Beta Residence—poised to become a flagship destination in Egypt’s dynamic real

estate landscape.

Schneider Electric Tops TIME’s 2025 Ranking as World’s Most Sustainable Company

 Schneider Electric Tops Global Sustainability Ranking for the Second

 Schneider Electric, a global leader in digital transformation of energy management and automation

has once again been recognized as the World’s Most Sustainable Company for 2025 by TIME Magazine

and Statista. This marks the second year in a row the French-based company tops the TIME World’s Most

Sustainable Companies list, which ranks 500 organizations based on their environmental and social impact.

 A Clear Commitment to Net-Zero and Carbon Reduction

The recognition comes as a result of Schneider Electric’s strong progress toward its ambitious

sustainability goals, including:

25% absolute carbon emissions reduction across its entire value chain by 2030

Achieving Net-Zero CO2 emissions across the value chain by 2050

These targets are supported by a science-based roadmap validated by the Science Based

Targets initiative (SBTi) and implemented through the company’s Schneider Sustainability

Impact (SSI) 2021–2025 program. This framework empowers not just Schneider Electric but also its

customers, partners, and local communities to progress toward a more sustainable future

 CEO Olivier Blum: “Sustainability Is at the Core of Our Mission”

Olivier Blum, CEO of Schneider Electric, commented on the accolade:

“We’re incredibly honored to be recognized as the world’s most sustainable company

for the second year in a row. At Schneider Electric, sustainability is at the heart of everything

we do. Our mission is to be the trusted partner for efficiency and sustainability, helping clients reduce

emissions and improve energy performance. We view our role as an ‘Impact Company’—where performance,

purpose, and culture converge to drive lasting change.”

 TIME and Statista’s Methodology: 5,700 Companies, 20 Key Metrics

The TIME-Statista ranking assessed 5,700 companies across 20 key performance indicators (KPIs).

The evaluation criteria focused on:

Scope 1 and Scope 2 emissions

Energy consumption relative to company size

Renewable energy usage

Carbon emissions reduction efforts

Corporate sustainability reporting

Environmental, social, and governance (ESG) performance

This comprehensive methodology reflects Schneider Electric’s leadership in sustainable operations

transparency, and climate impact mitigation

 Additional Global Sustainability Recognitions in 2025

In addition to the TIME Magazine accolade, Schneider Electric was also

Ranked as the World’s Most Sustainable Corporation 2025 by Corporate Knights

Named Most Sustainable Corporation in Europe and France

Honored in the TIME100 Most Influential Companies 2025, where it received the first-ever Impact in Sustainability Award

Credited for influencing 40% of the Fortune 500 in adopting more sustainable practices

These awards reinforce Schneider Electric’s reputation as a global pioneer in sustainability and green innovation.

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El Mansour Development” Announces Strategic Partnership with “Vesta”

 

El Mansour Development has announced the signing of a strategic partnership agreement with Vesta to manage its new project, “Fountain”, the first fully serviced luxury apartment complex with a hotel-inspired concept in the Mokattam area. This strategic partnership aims to present a unique model of upscale living that meets the highest international standards.

El Mansour Development

Mr. Amgad Mansour, CEO of El Mansour Development, stated that this successful partnership brings together the essential elements of success, as both companies possess strong investment advantages. El Mansour is known for its promising expertise and solid track record, while Vesta is a global company specialized in managing holiday homes and hotel-style units, with extensive experience in delivering high-quality hospitality services — ensuring an exceptional residential experience for Fountain residents.

 

 

He added: “We believe that true luxury lies in the details, and our partnership with Vesta reflects our vision of offering an exceptional residential experience that combines world-class hotel services with the privacy of luxury apartments. Fountain is not just a place to live — it’s a lifestyle.”

 

He further explained that “Fountain” boasts a prime location in the heart of the upscale Mokattam district, near Al Nafoura Square, offering residents stunning views and easy access to key services and facilities. The project features fully furnished luxury apartments with elegant interior design, complemented by integrated hotel-style services, including 24/7 concierge and guest support, smart security systems, daily housekeeping, and a luxurious lobby.

 

Dr. Ahmed Abd El Rasoul, Chief Commercial Officer at El Mansour Development , pointed out that the project offers ready-to-move-in apartments with super-luxury finishing and complete furnishing, saving clients time and effort. The strategic cooperation between El Mansour’s real estate development expertise and Vesta’s operational excellence guarantees a fully integrated project that is set to become a landmark in hotel-inspired residential projects in Mokattam.

 

He added: “Fountain introduces a new concept of luxury living in Mokattam, blending the comfort of residential apartments with the world-class services of high-end hotels. It features smart home systems, 24/7 security, and upscale amenities that offer residents a lifestyle centered around quality and sophistication.”

CCR Developments rebrands, changes visual identity amid ambitious expansion plan

CCR Developments has announced a comprehensive rebranding, unveiling a new brand and visual identity that reflect its future-focused vision and ambitious plans for expansion in real estate market. This strategic move builds on the company’s strong foundation, backed by more than 40 years of experience in Egyptian market.

CCR Developments

Dr. Remon Taghian, CEO of CCR Developments, stated that the rebrand comes in response to rapid changes in the real estate development sector and the shifting needs and expectations of clients. The new brand and visual identity reflect the company’s transformation from a traditional real estate developer into a fully integrated entity delivering innovative, client-focused solutions.

Taghian added, “The relaunch of our brand and visual identity marks a pivotal moment in the company’s journey. It reflects our commitment to delivering a fully integrated real estate experience built on innovation, quality, and sustainability. The new brand represents a more modern and dynamic spirit that aligns with the aspirations of our clients and partners for the next phase.”

He noted that alongside these developments, the company continues to progress with its ongoing projects. The structural concrete works for Front Gate project in the New Administrative Capital have reached 100% completion. Located in the MU23 area, Front Gate is a promising mixed-use development featuring commercial, administrative, medical, and serviced units, spread across 4,055 sqm.

 

 


He pointed out that the company is currently developing Core Mall, located in the New Capital’s R3 area, directly on two main axes, each 70 meters wide. It overlooks the main R3 corridor (70 meters wide), which connects the Sports City, Mohamed Bin Zayed Axis, and the Central Business District.

The project is situated directly on the main road linking R2 and R3, just steps away from the Sports City and only five minutes from the main gate. Core is a commercial and administrative development, with construction currently underway.

He revealed that the company is preparing to announce its latest project, set in a prime location in East Cairo, with full details of this promising development to be unveiled soon.

PALM Secures 7-Figure Pre-Seed Funding to Revolutionize Goal-Based Saving in Egypt

PALM, Egypt’s first incentivized goal-based savings platform, has officially

announced the successful closing of a 7-figure pre-seed funding round.

The round was led by 4DX Ventures, with participation from Plus VC and several

renowned global angel investors.

The fintech startup is redefining how Egyptians plan, save, and achieve their financial

goals by integrating behavioral finance with embedded investment tools,

making the savings process smarter, personalized, and rewarding.

A New Era for Digital Savings in Egypt

PALM offers a seamless, personalized savings journey that empowers users to reach

both essential and aspirational financial goals—whether it’s saving for education, healthcare,

marriage, travel, or large purchases like electronics and appliances.

The platform utilizes behavioral nudges, goal tracking, and reward mechanisms to encourage

consistent saving. It intelligently allocates funds across diversified asset classes—including

fixed income, equities, and precious metals—maximizing returns and reducing risk.

In partnership with a growing merchant network, PALM also provides exclusive deals,

helping users reduce out-of-pocket expenses while increasing the real value of their savings.

Transforming How Egyptians Save and Invest

Co-founded by Mazen El Kerdany and Ahmed Ashour, PALM brings together expertise in capital

markets, digital finance, and inclusive tech innovation.

Mazen El Kerdany, CEO, is a seasoned investment executive with over $2 billion in assets under

management. His previous roles span across EFG Hermes, Beltone Financial Holding, and Egypt Post’s

investment arm.

Ahmed Ashour, COO, is a technology and finance expert with a decade of experience at Amazon,

Goldman Sachs, and several fintech startups across the EMEA and US markets.

Investor Confidence in PALM’s Scalable Impact

“We’re incredibly grateful to our investors for believing in our mission to transform financial planning

in Egypt,” said Mazen El Kerdany.
“With EGP 8 trillion in bank deposits, EGP 7 trillion in gold, and EGP 70 trillion in real estate,

the capacity to save exists. The challenge lies in the absence of accessible,

goal-aligned investment tools. PALM empowers users to save smarter, with greater

intention and better outcomes.”

The founders emphasize that PALM aligns with Egypt’s Vision 2030, contributing to financial

inclusion, economic resilience, and greater household participation in capital markets.

Backed by Leading Regional and Global Investors

Peter Orth, Co-founder of 4DX Ventures, shared:

“PALM’s approach to financial wellness is both visionary and practical. By turning everyday

spending into meaningful savings, the platform supports wealth creation at scale.

We’re proud to support this mission across Africa.”

Hasan Haider, Founder and Managing Partner of Plus VC, added:

“PALM is pioneering a smarter, more inclusive way for people to manage their money.

The team is solving a real gap in the personal finance landscape and is positioned to become a leading

fintech player in the region.”

What’s Next for PALM?

With this new funding, PALM plans to:

Accelerate user acquisition

Expand its product offerings

Strengthen its network of strategic and merchant partners

Enhance user experience through data-driven innovation

“We are changing how Egyptians save,” said Ahmed Ashour.“Managed investment options today are costly and

inaccessible for many. We aim to make goal-based saving enjoyable, culturally relevant, and personalized—helping

everyone, regardless of income, build a secure financial future.”

Empowering the Mediterranean Through Financial Technology

Looking ahead, PALM aims to expand beyond Egypt, reaching millions across the Mediterranean region.

By combining technology, behavioral insights, and inclusive financial strategies, PALM is not just building

wealth for individuals—it’s creating a resilient financial ecosystem for the future.

Madinet Masr Recognized for Sustainability and Heritage Efforts in 2025

 Madinet Masr, one of Egypt’s foremost urban community developers, has been awarded the 2025 Sustainability Award by Amwal Al Ghad, honoring its growing influence in advancing sustainable development and community-focused initiatives.

This prestigious recognition highlights the company’s firm commitment to urban regeneration, heritage preservation, and the promotion of social equity, reflecting a broader vision aligned with Egypt Vision 2030 and the UN Sustainable Development Goals (SDGs).

Buyut Al-Khalifa: A Flagship Heritage Restoration Initiative

The award follows the company’s landmark launch of Buyut Al-Khalifa, a heritage restoration project that aims to revitalize Al-Rukbiyya Street in Historic Cairo—a UNESCO World Heritage Site.

Part of the “Reviving Heritage” pillar under Madinet Masr’s “Cultivating Communities” sustainability strategy, the project focuses on conserving Egypt’s architectural legacy, rehabilitating deteriorating structures, and preserving cultural identity.

A Second Recognition for Sustainability in 2025

This marks Madinet Masr’s second major sustainability accolade this year. Earlier, the company received the “Heritage Project of the Year” award from Invest-Gate for supporting the restoration of Bayt Al-Razzaz’s decorative ceiling in collaboration with the Egyptian Heritage Rescue Foundation—a project that reaffirms the developer’s leadership in cultural preservation.

CEO’s Statement: Building More Than Cities

Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized the company’s holistic vision of real estate development:

“This award validates our mission to go beyond bricks and mortar. Sustainability for us is not an option—it’s a guiding principle that shapes how we develop urban spaces, address real human needs, and contribute positively to society.”

A Multi-Pillar Strategy for Social and Environmental Impact

:Madinet Masr’s sustainability framework is built on three strategic pillars

Shelter – Developing inclusive, accessible housing solutions

Reviving Heritage – Preserving Egypt’s architectural and cultural identity

Community Uplift – Delivering philanthropic and social development programs

Madinet Masr

Expanding Social Impact Through Partnerships and Initiatives

:Madinet Masr’s impact is evident across key areas

Food Security & Humanitarian Aid

.Partnership with the Egyptian Food Bank, distributing food aid to 50,000 beneficiaries in Giza and Qalyubia

.“Together in Goodness” initiative with Al Joud Foundation, delivering 36,000 Iftar meals during Ramadan at Taj City and Sarai

Healthcare Access

.Sponsoring breast cancer treatment through a collaboration with Baheya Hospital

.Launching women’s health awareness campaigns, including free medical screenings for female employees.

Entrepreneurship & Youth Empowerment

Partnership with Orange Corners Egypt, backed by the Embassy of the Netherlands, to support young entrepreneurs—especially in Upper Egypt and the Delta—through mentorship and business training.

Shaping a Sustainable Future Through Community-Driven Real Estate

By merging urban innovation with social responsibility, Madinet Masr continues to redefine the role of real estate developers in Egypt.

Its sustainability initiatives are not only improving the quality of life for communities but also reinforcing a national culture of inclusion, preservation, and long-term development.