alekhbaryia Archives - الصفحة 27 من 48 - جريدة الاخبارية

CBE Extends Compliance Deadline for Auditors and Accounting Firms to Register

Posted on يونيو 11, 2025 by Fatma abdelhamed

Six-Month Extension Granted for CBE Register Compliance

The Central Bank of Egypt (CBE) has announced a six-month extension to the grace period for auditors and affiliated accounting firms to complete their registration in the CBE’s official register. The new deadline is set for November 20, 2025, extending the original compliance deadline of May 20, 2025.

Regulatory Framework for Auditor Registration

This decision aligns with the existing regulations and procedures for the registration and delisting of auditors and accounting firms within the Central Bank’s oversight framework. The extension is intended to provide more time for firms to meet the required standards and ensure full regulatory alignment.

Supporting Transparency and Financial Integrity

By extending the compliance period, the Central Bank reinforces its commitment to transparency, accountability, and sound financial governance in the Egyptian banking and auditing sectors. This move is expected to support the continued professional integrity of the financial reporting ecosystem.

Orange Egypt Launches 5G Services to Power Egypt’s Digital Future

Posted on يونيو 11, 2025 by Fatma abdelhamed

First phase targets high-traffic areas nationwide in collaboration with NTRA

In a significant leap towards digital transformation, Orange Egypt has officially launched 5G services in Egypt, marking a major milestone in the country’s telecom landscape. This strategic move comes after completing all technical and operational preparations, and demonstrates the company’s commitment to delivering high-speed internet and cutting-edge connectivity for Egyptian users.

5G Coverage Begins in High-Demand Areas Across Governorates

The first rollout phase will cover densely populated, high-traffic zones across Egypt’s governorates, with plans for gradual nationwide expansion. Orange Egypt is working in close coordination with the National Telecom Regulatory Authority (NTRA) to ensure compliance with global quality standards and seamless service deployment.

Faster Speeds and Greater Capacity for a Connected Lifestyle

The newly launched 5G technology offers significantly higher upload and download speeds than 4G, in addition to a much greater capacity to handle numerous devices and users simultaneously without sacrificing performance. These features are crucial for users at home, in businesses, or on the move—where uninterrupted, high-performance connectivity is essential.

Supporting Egypt’s Growing Digital Demands

The launch of 5G in Egypt aligns with the country’s rising demand for reliable internet, driven by the surge in remote work, online education, streaming services, and real-time video communication. 5G is seen as a key enabler of next-generation digital applications and services, powering everything from ultra-HD video calls and immersive online gaming to AI integration and the development of smart cities.

Orange Egypt Reinforces Commitment to Innovation and Growth

Dr. Ayman Amiri, Chief Technology and Information Officer at Orange Egypt, commented on the launch:

> “The introduction of 5G services marks a turning point in Egypt’s digital journey. It’s a reflection of our ongoing efforts to offer our customers the most advanced and reliable technologies. This will enhance lives, support national development, and empower sectors reliant on a strong digital infrastructure.”

He further emphasized Orange Egypt’s sustained investments in network development and innovation to strengthen its role as a regional leader in telecom and digital services.

Long-Term Vision: A Sustainable and Digitally Empowered Egypt

The launch follows Orange Egypt’s acquisition of a 15-year license to operate 5G services in October 2024, highlighting the company’s long-term dedication to supporting Egypt’s digital infrastructure. This step forms a critical component of Orange Egypt’s strategic vision to drive telecom innovation, support digital inclusion, and build a sustainable connected future.

Alaa Muhdar: The robots speak to pilgrims, offer guidance and awareness

Posted on يونيو 9, 2025 by Fatma abdelhamed

In a groundbreaking step reflecting the growing integration of technology in Hajj services, Saudi mutawwif Alaa Muhdar has launched a unique initiative by deploying humanoid robots in his 5-star pilgrims’ camps in the holy sites.

These robots offer smart, real-time services such as welcoming guests, providing guidance, and delivering awareness messages.

Named “Nawaf” and “Noura”, the two robots feature advanced interactive capabilities, including multilingual communication, Hajj-related guidance, and responses to pilgrims’ questions regarding transportation, ritual timings, and service locations.

:Alaa Muhdar, the mutawwif responsible for Egyptian 5-star Hajj pilgrims, stated

“We are proud to be among the first to implement interactive artificial intelligence in serving the Guests of Allah. Nawaf and Noura are not just robots—they are an integral part of our hospitality team, reflecting our commitment to continuous innovation and providing a safe, seamless, and enriched Hajj experience.”

:He added

“Modern technologies are our tool for enhancing service quality and easing the burden on human staff—while maintaining the personal, compassionate touch we value in our service to the pilgrims.”

It’s worth noting that these robots operate on a programmed schedule that covers the pilgrims’ entire stay in the holy sites, with the ability to update information in real time according to daily changes in movement across Mina, Arafat, and Muzdalifah.

Alaa Muhdar is already preparing to expand this initiative in the coming seasons to serve a wider range of pilgrims as part of his broader smart digital transformation plans.

Alaa Mohdar: “We are always honored to serve Egyptians..We strive for the comfort, of the pilgrims.”

Posted on يونيو 7, 2025 by Fatma abdelhamed

Amid a serene and spiritual atmosphere filled with reverence and tranquility, the five-star Hajj camps — managed by Mutawwif Alaa Mohdar — hosted a series of educational and guidance programs designed to enhance awareness of Hajj rituals and proper pilgrimage etiquette. These efforts were part of a comprehensive service approach that blends physical comfort with spiritual nourishment.

The events included premium hospitality services and a variety of meals, along with organized internal pathways to ease movement and help pilgrims familiarize themselves with the camp’s facilities — contributing to a safe and seamless experience.

One of the most notable features of the day was the series of religious sermons and awareness sessions, which were met with great enthusiasm and engagement from the guests of Allah. Topics addressed included: ethics during crowding, proper manners during Hajj, and important health and religious guidance — all delivered under the supervision of a distinguished group of scholars and preachers.

Alaa Mohdar stated: “We believe that pilgrims seek not only physical comfort but also spiritual nourishment.”
He emphasized that every aspect of the day was carefully curated to provide pilgrims with a complete experience that satisfies the heart before the body, adding, “We are always honored to serve Egyptians… and we strive for the comfort, safety, and happiness of the pilgrims.”

Several pilgrims affirmed that these gatherings left a deep emotional and spiritual impact, reinforcing inner peace and raising awareness about appropriate pilgrim behavior during the sacred rites.

Alaa Mahdar: Pilgrim movement is running smoothly under a precise plan

Posted on يونيو 7, 2025 by Fatma abdelhamed

Five-star pilgrims began arriving in Mina early this morning to observe the Day of Tarwiyah, amid intensive preparations and high-level organization as part of the structured ascension plans for the 1446H Hajj season.

This step comes in line with the smooth execution of the gradual movement program toward Arafat, designed in advance to ensure the safety and comfort of the Guests of Allah.

Alaa Mahdar, a Five-Star Pilgrims’ Mutawwif, confirmed that the arrival process to Mina went smoothly and in full compliance with a carefully scheduled plan that considers all logistical and health requirements.

“We are implementing a flexible and well-organized ascension plan that ensures pilgrims’ comfort and avoids overcrowding, while providing all amenities within pre-prepared camps that meet five-star standards,” he said.

He further noted that supervisory and field teams are working around the clock to monitor the readiness of the camps and the services provided, including catering, cooling systems, and guidance services, all in coordination with the relevant authorities.

“We are committed to delivering a premium level of service that befits the five-star pilgrims. We aim for the Day of Tarwiyah to mark the beginning of a smooth and safe Hajj journey, God willing,” Mahdar added.

Misr Italia Properties Recognized with the Schneider Electric Sustainability Award 2024 for the Middle East and Africa

Posted on يونيو 4, 2025 by aberabozaher

Misr Italia Properties has been awarded the Schneider Electric Sustainability Impact Award – Regional Winner 2024, in recognition of its steadfast commitment to sustainable development and its continued efforts to embed environmentally responsible practices across its operations and portfolio of projects.

Misr Italia Properties

Launched in 2022, the Schneider Sustainability Award honors organizations that implement innovative solutions that enhance resource efficiency, optimize energy consumption, and mitigate carbon emissions.

This regional recognition reflects Misr Italia Properties’ commitment to achieving ambitious environmental objectives through actionable and effective measures in sustainability and artificial intelligence AI, resulting in tangible outcomes in energy reduction and lower carbon emissions. This recognition also highlights the company’s vision of improving quality of life, contributing to a better world, and embracing a long-term sustainability strategy..

In light of this recognition, Ahmed Seoudy, Co-CEO of Misr Italia Properties, expressed his pride in the company’s achievement, stating: “We are immensely proud to receive the Schneider Sustainability Impact Award, which is a true reflection of our efforts to develop smart, sustainable communities representing Egypt regionally. Our strategic partnership with Schneider Electric, and its cutting-edge innovative solutions, including the EcoStruxure platform, played a pivotal role in achieving this milestone. For us, the integration of digital transformation, advanced technologies, and renewable energy is no longer a luxury, but an absolute necessity, especially considering rising costs, increasing technological reliance, growing environmental awareness, and ongoing climate challenges.”

For his part, Ramy Mostafa, Vice President of the Buildings & Distribution Division at Schneider Electric for North East Africa and the Levant, stated: “The Sustainability Impact Awards are one of Schneider Electric’s strategies to encourage our partners and clients to adopt a comprehensive and sustainable approach.

This approach not only ensures long-term tangible financial savings, but also embeds the principles of environmental and economic sustainability, which are the cornerstone of a prosperous future.

We are proud of our fruitful collaboration with Misr Italia Properties over the years and their well-deserved recognition with the Sustainability Impact Award for the Middle East and Africa level, which reflects the company’s commitment to developing smart, and sustainable projects ready for the future.”

He added: “It’s noteworthy that this marks the second time Misr Italia Properties has been honored with this award, reflecting its continuous commitment to sustainability and innovation standards, and reinforcing their position as a trusted partner in building a smarter, more sustainable future in the real estate sector.”

Notably, over the past five years, Misr Italia Properties has embedded sustainability as a core pillar of its business strategy, integrating smart city solutions across all its projects, adopting green building principles from concept to operation, and launching community-driven responsibility initiatives. This holistic approach is driven by strong governance frameworks and a strong commitment to transparent ESG reporting, reflecting the company’s dedication to long-term value creation and responsible growth.

CardoO Launches Its Latest Smart Innovations at a High-Profile Event at Creativa Giza

Posted on يونيو 4, 2025 by aberabozaher

CardoO, a leading Egyptian brand specializing in smart consumer electronics, officially launched its newest lineup of smart devices during a prestigious event held at Creativa Innovation Hub in Giza with the support of Information Technology Industry Development Agency (ITIDA).
. The event witnessed the attendance of key figures from the ICT sector, renowned entrepreneurs, and members of the media.

CardoO

This launch marks a strategic milestone in CardoO’s vision to empower users in emerging markets through affordable, advanced, and user-friendly technology. The newly unveiled product range offers a seamless digital experience that blends innovation, high performance, and modern design.

A Product Ecosystem That Redefines Smart Living
CardoO revealed a comprehensive selection of smart products tailored for everyday needs, including smartwatches, wireless headphones, speakers, smart rings, and cutting-edge accessories.

CardoO Watch X – Apex & Orbit
A smart companion built for lifestyle, wellness, and connectivity.
● AMOLED display with ultra-high brightness (up to 1000 nits) for full visibility even under direct sunlight

● Real-time health tracking: 24/7 heart rate monitoring, SpO₂ measurement, advanced sleep analysis (including REM stages), and support for 100+ sports modes

● Bluetooth HD calls without touching your phone

● IP68 water resistance, perfect for swimming and workouts

● Customizable 3D animated watch faces, a fast processor, and 7-day battery life

CardoO Watch X – Gold Edition
For the first time in the world, CardoO introduces a luxury edition of its Watch X with an 18K solid gold strap and Swiss-made design by GOLDADY.
Each piece is custom-made per client request, offering a truly personalized and premium wearable experience that fuses technology with timeless elegance.

CardoO Headphones
Immersive, intelligent, and designed for real life.
● 40mm drivers deliver powerful, crisp sound

● Hybrid ANC reduces ambient noise by up to -35dB

● Transparency mode lets you hear your surroundings without pausing the music

● Gaming Mode with ultra-low 75ms latency

● Battery life up to 55 hours and fast charging: 10 minutes = 4 hours of playtime

● Dual-device connectivity with Bluetooth 5.4, voice assistant integration, and soft memory foam ear cushions for all-day comfort

● Controlled via the CardoO App

CardoO Speaker Series
A wireless sound system that transforms any space
● 60W output with 2.2 channel surround sound and four drivers for rich, immersive audio

● Integrated DSP for clean frequency balance

● RGB lighting with four dynamic modes responsive to music

● Play from any source: Bluetooth, AUX, USB, or memory card

● TWS support allows pairing two speakers for a stereo experience

● Works as a power bank and offers up to 14 hours of playback

● Three models:

○ Speaker Go – Portable and waterproof

○ Speaker Eco – With karaoke microphone and surround sound

○ Speaker Xtreme – Premium-grade audio with pro-level recording features

CardoO Ring
A health companion in the form of a sleek, ultra-light ring (3.7g)
● Tracks heart rate, SpO₂, HRV, skin temperature

● ATM5 water resistance (up to 50m underwater)

● AI-powered health reports to improve lifestyle habits

● Controls music, video, camera, and even social media scrolling

● Built-in tasbeeh counter for Muslim and Christian users alike

● Equipped with Bluetooth 5.2 for fast, stable connectivity

● Battery lasts 5–7 days

Next-Level Smart Accessories from CardoO
CardoO Power Bank
● Available in 5000mAh and 10000mAh

● Built-in USB-C and Lightning cables

● Ultra-compact design, ready for any device

CardoO GaN Charger
● Up to 100W of high-efficiency fast charging

● 30% more efficient with less heat, thanks to GaN technology

● Charges 3x faster than regular adapters

CardoO Car Holder
● Smart magnetic mount with 360° rotation, built-in 15W wired charging, and internal cooling system

CardoO Car Charger
● Dual-output charger with up to 60W total capacity, fast and reliable for any road trip

CardoO Cables
● 480 Mbps data transfer speed

● Charges 5x faster than regular cables

● Durable build for daily use

Empowering Everyday Life Through Technology
During the event, Ahmed Adel, Founder and CEO of CardoO, stated:
“At CardoO, the user is always at the center of our innovation process. We believe smart technology should be accessible, intuitive, and meaningful. This new product lineup reflects that commitment in every detail.”
He added that the launch aligns with the company’s expansion strategy across Arab and African markets, combining local innovation with international standards to support Egypt’s digital transformation and domestic manufacturing goals.

A New Chapter for the Region’s Smart Tech Market
The launch of CardoO’s newest devices marks a turning point for Egypt’s smart electronics industry and further solidifies the brand’s position as a key player in consumer tech for emerging markets. It also supports Egypt’s vision for digital transformation and homegrown innovation under the “Digital Egypt” strategy.

A New Era of Integration: CardoO Ecosystem 2.0
As part of its mission to build a fully connected and intelligent lifestyle experience, CardoO proudly unveils CardoO Ecosystem 2.0—an upgraded IoT platform designed to offer seamless control, personalization, and real-time intelligence across all devices.
This new ecosystem introduces a unified, smarter way to manage everyday tech:
● Unified App
A single, user-friendly platform that connects with all CardoO devices—whether online or offline—ensuring continuous control and synchronization anytime, anywhere.

● Realtime Connectivity
Fast, responsive performance powered by cloud syncing, enabling live updates and data sharing across devices without delay.

● Smart Routines
Automate your daily wellness and productivity with customizable routines and full integration with Apple Health and Google Fit, creating a smoother, data-driven lifestyle.

● CardoO Intelligence
A new AI-powered layer offering:
• AI Chat for interactive support and guidance
• Comprehensive health tracking for smarter insights
• Personalized AI-driven features that adapt to user behavior and preferences.
CardoO Ecosystem 2.0 is not just a tech upgrade—it’s a vision for smarter living, where every device becomes part of a connected, intelligent, and personalized experience.

Local Partnerships to Support a Smart Lifestyle
As part of its efforts to expand its digital ecosystem and enhance the user experience, CardoO has formed strategic partnerships in various fields such as health, education, and more. These include: ElCoach, Iqraaly, and GOLDADY.

Availability
CardoO products are now available for purchase online through www.cardoO.co, and via our partners including B.TECH, Vodafone, Amazon Egypt, Fathalla, Carrefour, and over 5,000 retail stores across Egypt. Installment plans are also available through Valu.

A Product Ecosystem That Redefines Smart Li

● Bluetooth HD calls without touching your phone

● IP68 water resistance, perfect for swimming and workouts

● Customizable 3D animated watch faces, a fast processor, and 7-day battery life

Governor of the Central Bank of Egypt Meets with the President of the Industrial and Commercial Bank of China to

Posted on يونيو 3, 2025 by aberabozaher

H.E. Mr. Hassan Abdalla, Governor of the Central Bank of Egypt (CBE), held a meeting with Mr. Liu Jun, President of the Industrial and Commercial Bank of China (ICBC), at the CBE’s premises to explore avenues of joint cooperation. The meeting was attended by Mr. Rami Aboulnaga, Deputy Governor of the CBE, Mr.

the Central Bank

Tarek ElKholy, Deputy Governor of the CBE, Mr. Mohamed Aboumoussa, Assistant Governor for the CBE, and Mr. Zhao Liuqing, Economic and Commercial Counselor of the Chinese Embassy in Cairo, alongside a broad selection of senior officials from both banks and representatives of the Chinese Embassy in Egypt.

The meeting featured discussions on strengthening economic, financial, and trade cooperation between the two sides. They also touched upon the possibility of an ICBC presence in Egypt, whether through a branch or a full-fledged bank, given the Egyptian market’s attractive investment environment across all sectors, particularly the resilience of the banking sector.

In this regard, Mr. Abdalla warmly welcomed the President of the ICBC and his accompanying delegation, emphasizing the strong Chinese-Egyptian strategic relations that form a fundamental pillar for advancing economic and financial cooperation.

He further highlighted the CBE’s commitment to fostering mutual cooperation within the framework of the comprehensive bilateral cooperation.

“Mutawwifin” Begin Welcoming Five-Star Pilgrims

Posted on يونيو 2, 2025 by aberabozaher

Mutawwifin

As part of the extensive preparations for the 1446 AH Hajj season, the influx of five-star category pilgrims continues to arrive in Makkah, either from Madinah or via the final flights departing from Egyptian airports. Saudi mutawwif (pilgrim guide) Alaa Muḥḍar, who is responsible for serving the largest number of Egyptian five-star pilgrims, personally welcomed many of them in a setting marked by precise organization and luxurious hospitality services.

Mutawwifin

Representatives of Alaa Muḥḍar’s team distributed welcome gifts to the pilgrims, including religious books, Zamzam water, refreshments, and other items as part of the reception.

In a press statement, Alaa Muḥḍar emphasized that this initiative is part of a comprehensive plan aimed at providing an exceptional pilgrimage experience for five-star Hajj pilgrims, in collaboration with partners specialized in hospitality and catering.

He noted that the pilgrims are enjoying an all-inclusive service package, featuring premium accommodations, meals prepared by professional chefs, beverages available around the clock, religious guidance sessions, and well-coordinated transport to the holy sites.

Muḥḍar concluded by expressing his pride in serving Egyptian pilgrims, stating that Egypt is like a second home to him, and reaffirmed his commitment to delivering the highest standards of comfort and service to the Guests of Allah.

The Stylish New HUAWEI WATCH FIT 4 Series Available now in Egypt with Premium Materials and Pro Features

Posted on يونيو 1, 2025 by aberabozaher

HUAWEI today announced the availability of its new HUAWEI WATCH FIT 4 Series in the Egyptian Market, offering a suite of high-end features and premium materials. Building on the popular WATCH FIT series, the fourth iteration steps boldly into territory typically occupied by pricier competitors, boasting an aluminium casing with titanium bezels, sapphire glass, and a sophisticated array of health and fitness tracking capabilities, including dedicated modes for golf and diving.

HUAWEI WATCH FIT 4

The HUAWEI WATCH FIT 4 Series comes in 2 versions, The HUAWEI WATCH FIT 4 Pro is with 11,999 EGP and you can get a gift worth 1899 EGP + watch faces starting from EGP 1.99. The HUAWEI WATCH FIT 4 is with 7,999 EGP and you can get watch faces starting from EGP 1.99.

The WATCH FIT 4 Series, which includes both FIT 4 and FIT 4 Pro, is meticulously designed to be stylish, exceptionally functional, and comfortable for everyday wear. The series features a unique square watch face complete with a rotating crown that embraces modern fashion.

The FIT 4 Pro has a thin profile measuring just 9.3mm and weighs 30.4 grams. Premium materials such as sapphire glass, aviation-grade aluminium body with titanium alloy bezel, are used for superior build quality and durability. The FIT 4 measures 9.5mm and weighs only 27 grams, making it effortless and comfortable on the wrist. The design features a sleek glass and aluminium frame.

Both models feature an impressive 1.82-inch AMOLED display, a marvel of the HUAWEI Hybrid AMOLED technology. The FIT 4 Pro offers an incredible screen with a peak brightness of 3,000 nits and advanced performance features, making it more powerful and suited for outdoor activities.

For the first time, the FIT Series features a built-in air pressure sensor that provides vital data for outdoor adventures. The series is also equipped with the upgraded HUAWEI Sunflower Positioning System, significantly enhancing GPS accuracy for more precise tracking. Additionally, HUAWEI debuts dedicated route tracking for water sports, offering a new level of performance and safety for aquatic activities.

However, on top of all that, the HUAWEI WATCH FIT 4 Pro is also packed with pro-level features tailored for more active users. It comes with Advanced Terrain Map Tracking to ensure you stay on course every step of the way. For golf enthusiasts, there are two new golf modes—Course Mode and Driving Range Mode. The watch also supports dive depths of up to 40 meters, featuring a specialised Diving Mode with Freediving and Training options. Additionally, the professional-grade support for trail running makes it an ideal companion for outdoor adventurers.

Health management features see a big upgrade on the new WATCH FIT 4 Series with several new advanced features. It now offers HRV (Heart Rate Variability) monitoring during sleep, along with enhanced health insights and all-day HRV tracking, both available through OTA upgrade.

The Emotional Wellbeing Assistant is now integrated into the Series as well. Besides, the FIT 4 Pro also offers personalised, data-driven predictions of menstrual cycles, ovulation period, and fertility, powered by advanced physiological data analysis.

Agreement Between “Hometown for Development” and “Savills Egypt” to Provide Management and

Posted on يونيو 1, 2025 by aberabozaher

As part of its preparations to launch and operate its pioneering commercial projects in the New Administrative Capital, Hometown for Real Estate Development has signed a contract with Savills Egypt to provide management and operational consulting across these projects. This step aims to ensure the highest standards of operational efficiency and quality and enhance the customer experience in these developments.

Hometown for Development

The agreement was signed by Mr. Diaa El-Din Farag, Chairman of Hometown for Real Estate Development, and Catesby Langer-Paget, Head of Savills Egypt. The signing took place during a press conference organized by the company at one of its projects in the New Administrative Capital, in the presence of several executives from both companies and a number of journalists and media professionals.

Mr. Diaa El-Din Farag confirmed that choosing Savills Egypt, one of the leading global companies in real estate consulting, reflects Hometown’s commitment to providing the highest standards of quality in operations and management for its clients. He explained that the agreement covers four projects: Zaha Park, La Fayette, La Fayette Village, and Udora.

He added: “This collaboration highlights Hometown’s commitment to preserving its clients’ investments and trust, ensuring the highest return on investment through professional operations that reflect the identity of the company’s distinguished projects. It will also enhance the investment value of these developments as real estate assets that represent wealth to be preserved for clients, the company, and the real estate market.”

Farag noted that the four projects for which Savills Egypt will provide advisory services are among the most prominent commercial brands in the New Administrative Capital. They represent a new generation of commercial developments requiring an innovative operational strategy, which Savills Egypt will provide. He also pointed out that the next phase will focus heavily on implementing smart operating systems and applying international standards in facility and service management to offer an integrated experience for tenants and visitors while maximizing investment returns for owners and investors.

He added that the “La Fayette” project is a commercial and entertainment development covering 43,000 square meters, located in a prime downtown area directly opposite Al Masa Hotel, specifically at Plot No. 1 in downtown next to the monorail central station. The project consists of a ground floor and five upper floors, in addition to two basement levels.

The “Udora” project is strategically located in a vital area in the heart of the New Administrative Capital, directly opposite Al Masa Hotel and just two minutes from key landmarks such as the central station and the financial and governmental district. This makes it an ideal destination for shopping and entertainment. The company has achieved high completion rates for construction on these projects, reaching up to 95% in some.

As for the ZAHA PARK project, it is located in the MU23 area of the New Administrative Capital directly on Al Amal Axis between residential neighborhoods R2 and R3. It will be the first commercial project to be delivered in that area and consists of 10 floors. The project will serve nearly 25,000 residential units, and the electromechanical infrastructure for the project has been completed. The La Fayette Village project is positioned as an entertainment destination in the heart of downtown, and the company has made strong construction progress on it.

Diaa El-Din Farag emphasized that this collaboration sets a new model reflecting the direction of real estate development companies in Egypt toward adopting professional and advanced operating methods that ensure project sustainability and optimal investment returns. This enhances the New Administrative Capital’s position as a prime investment and commercial destination in the region.

Catesby Langer-Paget, Head of Savills Egypt, stated: “We are pleased to collaborate with one of the key players shaping the real estate and commercial markets in the New Administrative Capital. Through this agreement, we aim to support the operational strategy and customer experience in the four projects through a comprehensive approach, incorporating modern practices aligned with Hometown’s vision of effective and sustainable project operation, which supports the goals and vision of the New Administrative Capital.”

He pointed out that, according to the signed agreement, Savills Egypt’s responsibilities include providing integrated consulting to prepare assets from an operational perspective, setting management and operational strategies, developing a comprehensive leasing strategy that includes tenant mix, occupancy rates, tenant incentives, and detailed financial models covering expected revenues, operational costs, and expense plans. Additionally, Savills will offer innovative insights for revenue generation from common areas (commercialization), prepare operational models, and establish plans for security, cleaning, waste management, parking management, and more. It will also review contracts and lease/sale clauses to ensure long-term protection of the owner’s interests.

Langer-Paget highlighted that Savills is recognized globally for its expertise in management and operational consulting, with an extensive track record both within Egypt and internationally. Founded in 1855 in the United Kingdom, Savills is a global leader in real estate consultancy, with over 700 offices in more than 70 countries. Its service offering includes asset management, real estate advisory, valuation, leasing, marketing, and property management.

Savills began its journey in Egypt several years ago, offering operational, management, strategic consultancy, building & project management, valuations, facility management and marketing for some of the most prominent real estate projects. It is renowned for its advanced expertise in managing and operating mixed-use real estate developments.

Madinet Masr Begins the Process of Establishing a Subsidiary in the UAE Under the Name “Cities of the World” to Support Its Regional Expansion

Posted on يونيو 1, 2025 by maryem

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies,

announced that it has begun the process of establishing

a wholly owned subsidiary in the Emirate of Dubai under the name “Cities of the World.”

Once finalized, the new entity will be responsible for managing and overseeing all Madinet Masr’s projects

outside the Arab Republic of Egypt.
This initiative is a key part of Madinet Masr’s strategic expansion plan, which aims to strengthen

the company’s regional and international presence and unlock new opportunities across a range of real estate development sectors.

The move reflects the company’s long-term vision of developing sustainable and modern communities across the region.
Commenting on the announcement, Eng. Abdallah Sallam, President & CEO of Madinet Masr, stated “Initiating

the process to establish ‘Cities of the World’ marks a significant milestone in executing our strategic goal of regional expansion.

This step reflects our dedication to extending Madinet Masr’s legacy beyond national borders

and positioning ourselves at the forefront of regional real estate development.

We are confident this direction will enable us to enter promising markets while exporting our successful development model.”
Madinet Masr also announced its intention to appoint Eng. Mohamed Lashien, the company’s Senior Vice President of Product Development,

as Managing Director of “Cities of the World” upon the company’s official establishment.

This decision reflects his extensive experience in the real estate sector and his leadership of several landmark projects in Egypt.
This milestone underscores Madinet Masr’s ambition to grow its regional footprint while maintaining

the company’s core values and legacy built over more than sixty years in the Egyptian real estate market.