alekhbaryia Archives - الصفحة 25 من 56 - جريدة الاخبارية

Emirates NBD Egypt, Talaat Mostafa Group collaborate to launch exclusive co-branded Mastercard credit cards in Egypt

Posted on سبتمبر 17, 2025 by aberabozaher

Emirates NBD Egypt and Talaat Mostafa Group (TMG) have collaborated to launch a range of Mastercard credit cards. This initiative aims to offer a banking experience tailored to the needs of customers living within and beyond the integrated urban communities developed by TMG.

Emirates NBD Egypt

This collaboration reflects Emirates NBD Egypt’s commitment to expanding its banking services and redefining the meaning of comfort and rewards to better serve customers’ aspirations. By leveraging Mastercard’s technology and network, this collaboration offers a secure and convenient digital payment experience, complemented by a loyalty program specifically designed to meet their everyday needs.

Mustafa Ramzi, Head of Retail Banking and Wealth Management at Emirates NBD Egypt stated: “We take pride in this strategic collaboration with Talaat Moustafa Group and Mastercard, one that underscores our commitment to delivering innovative banking solutions tailored to our customers’ lifestyles within urban communities.

With the launch of our new co-branded credit card, we are enhancing everyday convenience, strengthening loyalty programs, and accelerating digital transformation. This initiative goes beyond promoting financial inclusion to reinforcing our position as a trusted and forward-thinking bank in the Egyptian market.”

Commenting on this, Omar Hesham Talaat, CEO of Business Development at Talaat Mostafa Group: “The collaboration with Emirates NBD Egypt and Mastercard comes as part of the Group’s ongoing commitment to offering a variety of services that cater to the needs of all residents and visitors across our developments.” He also added: “Talaat Mostafa Group is keen on establishing collaborations with leading financial and economic institutions in the Egyptian market to provide the highest quality of service to our customers.”

Mohamed Assem, Country Manager for Egypt, Iraq, and Lebanon at Mastercard, stated: “We are proud to collaborate with Emirates NBD Egypt and Talaat Mostafa Group in launching the first of its kind credit cards in the Egyptian market. Through our advanced digital solutions, we enable customers to enjoy a smarter, more seamless payment experience. We also contribute to building a more inclusive digital payments ecosystem that supports community growth and drives economic development.”

The new cards – TMG Titanium credit card, TMG Platinum card and TMG World credit card, feature a rewards program where points are earned and redeemed with every purchase.

Within TMG entities, cardholders enjoy cashback based on card type: Titanium offers 3% cashback (6 points/EGP), Platinum 4% (8 points/EGP), and World 5% (10 points/EGP). For purchases outside TMG, customers earn up to 1.5, 2, or 2.5 points per EGP, depending on the card.

The cards offer exclusive rewards through TMG’s extensive network in retail, hospitality, and more. While primarily designed for TMG residents, Emirates NBD Egypt customers are also eligible to apply and enjoy a dedicated rewards system, along with year-round offers and promotional campaigns.

Customers can easily apply for the new Mastercard credit cards through Emirates NBD Egypt branches or through the bank’s official website. A fast-track application process has been developed to streamline approvals exclusively for residents of TMG communities.

OPPO Launches A5i Pro 5G in Egypt with Vodafone: Affordable 5G Power and Smart Features

Posted on سبتمبر 17, 2025 by doha

OPPO, the global technology leader, has officially launched its newest 5G smartphone

the OPPO A5i Pro 5G — in exclusive partnership with Vodafone Egypt This launch introduces

a cutting-edge device tailored for Egyptian users, offering a perfect balance of power, design

and intelligent features for modern-day needs The exclusive collaboration aims to accelerate 5G adoption

in Egypt, enabling more users to benefit from faster, more stable mobile connectivity It also reinforces

OPPO’s commitment to local production and the development of Egypt’s growing tech ecosystem

The OPPO A5i Pro 5G is now available exclusively through Vodafone Egypt’s retail stores and eShop, in two

dynamic color options Breeze Blue and Midnight Purple

A Step Ahead: Everyday Reliability Meets Smart Innovation

Under the brand’s campaign “A Step Ahead”, the OPPO A5i Pro 5G is crafted for users seeking

dependable performance and advanced mobile technology It’s a compelling option in the mid-range

smartphone market in Egypt

Key Camera Features

50MP AI-powered main camera for crisp and detailed shots

8MP front-facing camera for high-quality selfies and video calls

Whether capturing daily moments or important memories, users can expect vibrant

photography at their fingertips

Long-Lasting Power with SuperVOOC Fast Charging

Designed for non-stop usage, the OPPO A5i Pro 5G is equipped with a powerful 6000mAh battery

ideal for a full day of communication, entertainment, and productivity

To reduce downtime, the device supports 45W SUPERVOOC™️ fast charging, ensuring rapid power-ups

whenever needed

Immersive 6.67″ Display with Smooth Performance

The smartphone features a large 6.67-inch HD+ screen, delivering an engaging visual

experience whether you’re gaming, streaming, or browsing

Key display highlights

120Hz default refresh rate, up to 240Hz for ultra-smooth interaction

1000 nits brightness, perfect for use in direct sunlight

This combination ensures a fluid and bright display, adaptable to any environment

Durability Meets Functionality: IP65 Rating

With an IP65 rating for dust and water resistance, the OPPO A5i Pro 5G is built to handle everyday

challenges, offering users peace of mind in various conditions

Smart Software: Powered by ColorOS 15

Running on the intuitive ColorOS 15, the device provides a customizable and secure

experience Notable software features include

AI-powered battery optimization for extended performance

Advanced privacy settings for secure browsing and app control

Effortless multitasking for productivity on the go

Together, these enhancements deliver a faster, smarter, and more personalized user experience

Availability in Egypt

The OPPO A5i Pro 5G is available exclusively at Vodafone Egypt retail stores and the official

Vodafone eShop, nationwide

Available in two bold colors — Breeze Blue and Midnight Purple — the device is set to become a

top contender among budget-friendly 5G smartphones in Egypt

Learn More

For more details on the OPPO A5i Pro 5G specifications, pricing, and availability, visit

The official OPPO Egypt website

Your nearest Vodafone Egypt store or the Vodafone eShop

Orange Egypt Recognized Globally as Dr. Ayman Amiri Wins CTO of the Year 2025

Posted on سبتمبر 17, 2025 by doha

In a major global recognition of innovation and leadership in the telecom industry, Dr. Ayman Amiri

Chief Technology and Information Officer (CTIO) at Orange Egypt, has been named

CTO of the Year 2025 by Mobile Europe, one of the continent’s most respected telecom and technology

publications The prestigious award was announced following Mobile Europe’s annual executive roundtable

and final judging session, where global industry leaders gather to celebrate excellence in telecommunications

and digital innovation

Recognizing Leadership in Digital Transformation and 5G Innovation

Dr. Amiri’s win reflects his exceptional leadership and strategic vision in guiding Orange Egypt’s

digital transformation roadmap, accelerating the adoption of next-generation technologies

and building a scalable, resilient digital infrastructure that supports the fast-evolving demands

of both Egyptian and regional markets His efforts have been instrumental in positioning Orange Egypt

at the forefront of 5G innovation, service development, and technology-driven customer experience enhancement

Awarded “Gamechanger of the Year” for Industry Impact

In addition to being named CTO of the Year 2025, Dr. Amiri was also honored with the exclusive title

of “Gamechanger of the Year” This accolade is reserved for leaders whose contributions have created

transformational impact across the telecom ecosystem, setting new industry benchmarks for innovation

and service excellence The Mobile Europe Awards judging panel commended Dr. Amiri for his role in

Accelerating 5G network integration in Egypt

Driving the growth of the digital economy

Ensuring delivery of high-quality telecom services to millions of Orange customers

Strengthening Orange Egypt’s Position as a Regional Tech Leader

The recognition of Dr. Amiri reaffirms Orange Egypt’s position as a regional leader in technological

innovation, digital transformation, and forward-thinking telecom strategies The company continues

to invest in cutting-edge technologies that shape the future of connectivity and meet the dynamic

needs of its customer base The Mobile Europe CTO of the Year Awards are widely considered among

the most distinguished accolades in the global telecom sector. They highlight executives who are redefining

the role of technology in business and society Dr. Ayman Amiri’s double recognition as CTO of the Year and

Gamechanger of the Year not only celebrates his personal achievements but also underscores Orange

Egypt’s ongoing commitment to excellence, innovation, and leadership in the digital era

EdVentures Backs LRNOVA to Power the Future of AI-Driven Education in MENA

Posted on سبتمبر 17, 2025 by doha

EdVentures, the corporate venture capital arm of Nahdet Misr Group and the region’s leading

EdTech-focused investor, has announced a strategic investment in LRNOVA, an innovative startup

leveraging artificial intelligence (AI) to redefine the way educational and training content is created

This investment is part of the EdTech Venture Studio (EDVS) program—an initiative launched by EdVentures

in partnership with the Challenge Fund for Youth Employment (CFYE) The program is focused on accelerating

digital innovation in education, empowering youth, and supporting sustainable job creation across Egypt’s

expanding EdTech ecosystem

AI-Powered Platform Transforming Educational Content Creation

LRNOVA offers a robust, AI-driven platform that enables individuals and institutions to digitize

traditional curricula and training materials into high-quality, interactive digital content. By automating

time-intensive processes, the platform significantly reduces both the cost and time needed to produce

educational content

The platform’s capabilities include

Full course creation and digitization

A diverse library of culturally adapted AI avatars

Support for multiple languages, including Arabic

An AI-powered virtual tutor that delivers personalized learning experiences

These features make LRNOVA a powerful tool for schools, universities, and corporate training departments

aiming to modernize their learning environments

Strategic Alignment with EdVentures’ Vision for the Future of EdTech

This latest investment reflects EdVentures’ strategic pivot toward AI-enabled solutions that improve

the quality, scalability, and accessibility of digital education It also aligns with the firm’s longstanding

mission to empower early-stage EdTech startups that are leading the digital transformation of education

in the MENA regionDalia Ibrahim, Founder and CEO of EdVentures, commented

“We strongly believe in the transformative power of AI in education Our investment in LRNOVA goes beyond

financial backing—it’s a strategic move that supports the evolution of learning experiences across the region

LRNOVA enables faster, more cost-efficient content creation, making interactive education more accessible than ever

LRNOVA Eyes Expansion into Saudi Arabia and the Gulf Region

Following this investment, LRNOVA is set to scale its presence in the Saudi Arabian market, with plans to expand

further across the Gulf Cooperation Council (GCC) region. The company’s subscription-based business model

includes tailored enterprise packages for schools, universities, and corporate training teams, ensuring broad

accessibility across various sectors Mohamed Amer, Founder and CEO of LRNOVA, stated

This strategic investment from EdVentures is a turning point for LRNOVA. In addition to funding, we gain

valuable access to strategic guidance and regional partnerships that will fast-track our expansion and mission

to simplify and enrich content creation across the Arab world

About EdVentures

Launched in 2017 by Nahdet Misr Group, EdVentures is the MENA region’s first and leading corporate

venture capital firm focused on EdTech It supports startups and entrepreneurs through a combination

of incubation, acceleration, and investment programs Since inception, EdVentures has supported over 95

startups and invested in 28 companies driving innovation in education

About LRNOVA

LRNOVA is a cutting-edge AI-powered EdTech platform that enables the rapid creation of interactive

multilingual educational and training content. The platform includes tools for video-based learning using

animated avatars and virtual tutors, designed to enhance learner engagement and accessibility

About the Challenge Fund for Youth Employment (CFYE)

CFYE, funded by the Dutch Ministry of Foreign Affairs, is dedicated to supporting inclusive and sustainable

youth employment across the MENA region and beyond, with a special focus on women’s economic

empowerment and adapting to evolving job market demands

About EdTech Venture Studio (EDVS)

A collaborative initiative by EdVentures and CFYE, the EdTech Venture Studio aims to transform the

education sector through digital innovation, youth empowerment, and job creation EDVS focuses on

identifying and scaling innovative solutions that can deliver long-term impact in the region’s education systems

LG Announces Major Price Reduction Across Key Products in Egypt

Posted on سبتمبر 16, 2025 by aberabozaher

LG Electronics announced a significant price reduction across its stores in Egypt, creating new opportunities for consumers to access LG’s most advanced technologies at more attractive prices.

This strategic move reinforces LG’s commitment to offering premium products while meeting the evolving needs of Egyptian households.

LG

The price reduction covers a wide range of LG’s cutting-edge technologies, with special focus on the latest QNED model and LG’s Built-in product line.

These products combine innovation, design, and functionality, giving customers superior viewing and home appliance experiences. By lowering prices, LG aims to generate strong market buzz, encourage wider adoption of its products, and reaffirm its leading position in the Egyptian market.

“LG remains dedicated to making our latest innovations more accessible to Egyptian consumers,” said Mr. Billy Kim, LG Egypt Managing Director.

“With this new price strategy, we aim to create excitement in the market, attract more customers, and strengthen our relationship with households across Egypt. Our QNED televisions and Built-in appliances represent the pinnacle of design and technology, and we are proud to offer them at more competitive prices.”

This initiative highlights LG’s ongoing efforts to provide value-driven solutions that enhance everyday life. With the launch of this new pricing strategy, LG expects to boost sales while further establishing its reputation for delivering both premium quality and affordability in the Egyptian market.

Rock Developments Unveils “Rock for People” Platform to Strengthen Social Responsibility

Posted on سبتمبر 16, 2025 by doha

In a strategic move to reinforce its commitment to Corporate Social Responsibility (CSR)

Rock Developments has unveiled a new initiative titled “Rock for People”a dedicated social media

platform aimed at empowering communities and driving sustainable social impact

This platform will act as a central hub for public interaction, fostering idea exchange, dialogue

and collaboration between the company and society By launching “Rock for People,” Rock Developments

underscores its mission of investing in people, supporting community development, and promoting real

long-term value for society

Engaging Citizens to Shape Community-Focused Initiatives

According to Eng Parthena Doss, Board Member at Rock Developments, this launch marks a significant

evolution in the company’s CSR efforts ‘Rock for People’ is not just a communication tool—it’s an invitation

to our community to collaborate, share their idea, and be part of a bigger impact. We want to listen, respond

and act on the causes that truly matter to people,” Doss explained The page will provide an open channel

for citizens to propose new social projects, initiatives, and community concerns, allowing Rock Developments

to identify impactful areas for support and engagement

Building on a Strong Legacy of Social Responsibility Since 2017

Rock Developments has actively pursued CSR efforts since 2017, launching several initiatives

under the slogan “Continuing in Goodness, and I Can”. These programs have spanned diverse

areas of community support, consistently reflecting the company’s belief that successful businesses

must contribute meaningfully to the communities they serve

Beyond Real Estate: A Broader Vision for Corporate Responsibility

Doss further highlighted the company’s philosophy that a real estate developer’s role should

not be confined to building urban infrastructure “We are not separate from the communities where

we operate—we are part of them. Our influence goes beyond physical development to include social

cultural, and human dimensions Rock Developments is committed to creating inclusive, supportive

and resilient communities,” she said

“Rock for People”: A Strategic Step in Embedding CSR into Corporate Culture

The launch of “Rock for People” reinforces Rock Developments’ broader vision of integrating

CSR initiatives into its core business strategy It aims to position the company not only as a leading

real estate developer, but also as a trusted partner in nation-building through active social engagement

With this initiative, Rock Developments continues to lead by example demonstrating that investing in people

and supporting social causes is essential for long-term business sustainability and positive community impact

Primary Keywords Used Rock Developments, Corporate Social Responsibility, CSR initiatives, community

development, investing in people Secondary Keywords Embedded community engagement, sustainable

development, real estate developer CSR, social impact, public participation

Structure Short paragraphs, meaningful subheadings, natural keyword placement for optimal search engine visibility

LMD Unveils State-of-the-Art Cooling System to Power One Ninety, Setting a New Standard for Sustainable Urban Living

Posted on سبتمبر 14, 2025 by aberabozaher

Landmark Developments (LMD), Egypt’s leading real estate developer, has announced the inauguration of its most advanced cooling system to date, a cutting-edge District Cooling Plant (DCP) delivered in collaboration with Medcom – MLE as contractor and Allied as consultant.

LMD Unveils State

This reflects LMD’s ongoing drive to introduce world-class infrastructure that enhances sustainability across its destinations.

The facility will power One Ninety, LMD’s flagship mixed-use destination in the heart of New Cairo. Strategically located at the intersection of South 90th Street and the Ring Road, One Ninety brings together business, hospitality, retail, and residential experiences in a vibrant, walkable environment.

The project is home to Cairo Design District, the Business Quarter, luxury hotels, and curated lifestyle destinations, making it one of Egypt’s most dynamic urban hubs.

Marking a major infrastructure milestone for One Ninety, the new DCP is a centralized system that produces and distributes chilled water to the entire development for air-conditioning.

Designed for consistent comfort and operational efficiency, it replaces traditional standalone cooling units with a single high-performance network, reducing energy consumption and maintenance requirements while improving reliability.

This approach underscores LMD’s commitment to integrating advanced technology into every layer of its development, ensuring both residents and businesses benefit from cost efficiency and an elevated quality of life.

The plant is equipped with world-leading technology and components, including EVAPCO cooling towers, Schneider electrical panels, Elsewedy transformers, and TRANE chillers. Together, these brands bring global-grade performance, ensuring the system operates with precision, durability, and optimal efficiency under varying demand conditions.

Built for scalability, the DCP at One Ninety is designed for robust performance and reliability, featuring a total installed cooling capacity of 9,350 TR.

Its electrical chillers achieve a high cooling efficiency of 0.6167 kW per ton, while the system’s full N+1 redundancy ensures continuous operation, with at least one chiller always on standby to meet the development’s operational load and international standards.

Beyond that, real-time monitoring through SCADA and the use of variable-speed drives on pumps and fans allow the plant to adapt dynamically to demand, optimizing energy consumption and reducing wear on equipment.

In addition, the cooling towers incorporate automated blowdown, drift eliminators, and chemical dosing, enhancing water efficiency across the system. These features provide a resilient, flexible, and energy-conscious solution tailored to the needs of One Ninety’s diverse mix of buildings, advancing the shift towards a sustainable future.

“We are proud to see the DCP come to life as part of One Ninety. This milestone reflects our commitment to building developments that combine comfort, efficiency, and sustainability,” stated Eng.

Amr Sultan, CEO of LMD. “It is an important step in creating an environment where residents, visitors, and businesses can enjoy the very best of what New Cairo has to offer. One Ninety’s cooling system is an investment in that future, combining advanced cutting-edge technology with our commitment to quality and innovation.”

The DCP’s sustainable design integrates a unique hybrid configuration of high-efficiency electric and gas-powered chillers, advanced automation, and smart water management systems to minimize energy use and reduce environmental footprint.

Engineered to deliver consistent cooling with lower emissions and optimized water consumption, the system supports a more resource-efficient urban environment. This aligns with LMD’s broader sustainability approach and highlights the company’s role in shaping lifestyle destinations that balance modern living with environmental responsibility.

Brassbell and Belmazad Partner to Turn Auctioned Real Estate into Profitable Hospitality Ventures in Egypt

Posted on سبتمبر 14, 2025 by doha

In a move set to redefine the intersection between real estate technology and hospitality

investments in Egypt, Brassbell Hospitality Group (BHG) has announced a strategic partnership

with Belmazad, the country’s leading digital auction platform The collaboration introduces a pioneering

model to transform auctioned properties in Egypt into high-value hospitality assets, merging proptech

innovation with end-to-end operational expertise in the hospitality sector

A New Model for Real Estate Investment in Egypt

This landmark partnership establishes a framework for repurposing underutilized real estate

assets acquired through public and private auctions into income-generating, investment-ready

hospitality destinations By combining Belmazad’s tech-driven auction ecosystem with Brassbell’s

hospitality development capabilities, the initiative aims to unlock untapped value in Egypt’s real estate landscape

Belmazad: Pioneering Proptech and Transparent Asset Discovery

As one of Egypt’s most trusted names in proptech, Belmazad has built a reputation for its transparent

data-driven approach to real estate auctions The platform is backed by institutional partners, including

Banque Misr , and curates exclusive portfolios of off-market and underutilized properties, which are often

unavailable in the open market Belmazad leverages verified market data and competitive bidding processes

to answer one of the real estate industry’s most pressing questions “What is an asset really worth

This aligns directly with Egypt’s national vision to maximize the utility of idle assets and expand private

sector involvement in the hospitality and tourism industries

Brassbell Hospitality: Leading the Serviced Apartment Market in Egypt

With a current portfolio of over 850 serviced apartment units in Egypt and Saudi Arabia, and a projected

pipeline exceeding 1,250 units by the end of 2025, Brassbell Hospitality Group is Egypt’s largest operator

in this segment The company is recognized not only for its scale but also for its innovation in developing

integrated hospitality concepts that include development, design, operations, asset management, and technology

This unique ecosystem positions Brassbell as the preferred partner for converting real estate assets into

turnkey hospitality ventures, particularly in emerging and underdeveloped areas across Egypt and the Middle East

Key Pillars of the Strategic Partnership

The collaboration between Brassbell and Belmazad will be structured around five core pillars aimed

at creating a scalable, investment-ready model for repurposing real estate

Hospitality-Led Asset Activation Applying Brassbell’s feasibility studies and operational overlays

to unlock the potential of auctioned real estate

Co-Listing and Market Positioning Promoting curated, hospitality-ready assets on Belmazad’s

auction platform with tailored investment positioning

Acquisition and Capital Participation Enabling Brassbell and affiliated investors to acquire

assets at auction with forward-operator commitments, boosting value and reducing risk

Mutual Referral and Lead Generation Creating referral channels to connect asset owners

buyers, and investors across both platforms for cross-platform investment opportunities

Joint Marketing and Investor Engagement Launching co-branded campaigns, investment

decks, and educational initiatives to raise awareness of hospitality-focused real estate investment opportunities

Executive Insights: A Vision for Transformative Growth

Commenting on the partnership, Ahmed Ayman Ibrahim, Chairman of Brassbell Hospitality Group, stated

“This collaboration with Belmazad marks a pivotal step in our mission to reimagine the intersection of real

estate and hospitality Together, we’re establishing a transparent and forward-looking investment pathway

that unlocks new value in underutilized assets while creating long-term opportunities for investors and

communities alike Mahmoud Farahat, CEO of Belmazad, added

“Our partnership with Brassbell underscores our commitment to expanding the reach and impact

of real estate auctions in Egypt With institutional support and Brassbell’s operational expertise

we’re turning auctioned properties into ready-to-operate hospitality investments a model that

brings trust, accessibility, and growth potential to the market

Governance and Execution Oversight

A Joint Coordination Team featuring senior executives from both companies will oversee

the partnership, ensuring effective governance seamless execution, and prioritization of high-potential assets

Egypt’s Real Estate and Hospitality Sectors Converge

This strategic alliance between Belmazad and Brassbell signals a broader trend in Egypt’s

investment landscape the convergence of real estate technology and hospitality development

As Egypt continues to attract domestic and foreign investors, this initiative positions the country

as a regional hub for innovative asset transformation, paving the way for sustainable growth in

tourism and real estate

COMEX Oman 2025 Concludes with Over 150 Deals and 430 Participants from Around the Globe

Posted on سبتمبر 12, 2025 by Fatma abdelhamed

The 34th edition of COMEX Oman 2025, the region’s premier technology and innovation exhibition and conference, concluded successfully on Thursday, September 11, at the Oman Convention and Exhibition Centre.

The event ran from September 8 to 11, drawing participation from top-tier government agencies, international tech firms, and emerging startups.

Over 150 Deals Signed Across Key Tech Sectors

:This year’s edition marked a new milestone, with the signing of over 150 deals and cooperation agreements in critical sectors including

Digital transformation

Cybersecurity

Artificial intelligence (AI)

Electronic payments

In total, 430 entities took part — including 35 government organizations — reinforcing the position of COMEX as a leading regional platform for digital innovation.

Strong Support for Tech Startups and Entrepreneurs

:The event served as a major catalyst for entrepreneurship and startup visibility

.152 tech startups showcased their innovations directly to potential investors and key decision-makers

.This created a vibrant networking space for strategic partnerships across Oman and the broader GCC region

.Visitor turnout exceeded 90,000, reflecting strong interest and the growing vitality of the Middle East’s digital economy

Participation of Leading Global Tech Companies

:The 2025 edition was powered by strategic sponsors and global technology giants, including

Omantel, Ooredoo, Vodafone

Google Cloud, Huawei, Oracle, Fortinet

Bank Muscat, Ahli Bank

Innovation enablers like Madayn and Riyada

.This multi-stakeholder engagement significantly enhanced the international profile of the event

Leadership Perspective: Collaboration as the Future of Digital Transformation

:Mr. Amr Baabood, CEO of Arab Data Analytics Company (organizer of COMEX), stated

“We are proud of COMEX 2025’s tangible impact. It proves that innovation, driven by collaboration between governments, private sector, and entrepreneurs, is the foundation of a more competitive and sustainable digital future.”

:Mr. Mohamed Sami, General Manager of Arab Data Analytics Company, added

“This edition has been a breakthrough in COMEX history. The number of deals and depth of participation solidify its position as a pivotal tech event in the region. We are committed to growing it as a global innovation hub.”

Egypt’s Prominent Role in COMEX Oman 2025

:Egypt made a notable appearance with several companies specializing in

Artificial Intelligence (AI)

Cloud Computing

Fintech (Financial Technology)

The Egyptian delegation showcased cutting-edge digital solutions, reinforcing the country’s role as a regional tech hub, and aligning with both Oman Vision 2040 and Egypt Vision 2030 for digital transformation and innovation.

Looking Ahead: COMEX Oman as a Strategic Innovation Gateway

.The closing ceremony included recognition of key stakeholders, government bodies, and local tech leaders

Organizers reaffirmed that future editions of COMEX Oman will continue to serve as a strategic bridge between governments, tech companies, and startups, fostering innovation and driving digital economies across the region — in line with regional and global digital transformation goals.

ITIDA and NTI Recognize Outstanding Students in Egypt’s Largest ICT Training Initiative

Posted on سبتمبر 11, 2025 by doha

The Information Technology Industry Development Agency (ITIDA) and the National

Telecommunications Institute (NTI) have honored 100 top-performing university students

as part of the first phase of Egypt’s largest summer training program in digital skills development

This initiative, launched in June 2025, aims to equip 10,000 students across all governorates with future

ready ICT skills, including artificial intelligence, cybersecurity, cloud computing, and software development

Empowering Egypt’s Youth with Digital and Freelancing Skills

The summer training program is part of Egypt’s broader digital transformation strategy

led by the Ministry of Communications and Information Technology (MCIT) Designed to build

digital capabilities and bridge the digital skills gap, the program provides a blended learning model

that includes both technical training and soft skills development, such as freelancing and personal branding

Leadership Highlights the Strategic Role of Youth in Egypt’s ICT Sector

Speaking at the ceremony, Eng Ahmed El-Zaher, CEO of ITIDA, praised the students’ achievements, stating

These students are the future of Egypt’s ICT industry. Their success reflects a generation ready to leave a

strong digital footprint locally and internationally He emphasized the importance of investing in human

capital as a driver for economic growth and noted that global tech companies are increasingly drawn to

Egypt due to its expanding digital talent pool El-Zaher highlighted the inclusive nature of the program

which provides access to students from various academic backgrounds and governorates, through both

CREATIVA Innovation Hubs and online learning platforms

Flexible Learning and International Certification Opportunities

ITIDA Dr Ahmed Khattab, Director of NTI, explained that the program offers flexible learning paths

allowing students to either specialize in one technical domain or gain multi-disciplinary exposure

to emerging technologies He noted a major mileston

More than 1,400 students earned international badges from NVIDIA’s Deep Learning

Institute after completing the “Getting Started with Deep Learning” course an initiative that

aligns with Egypt’s push toward AI readiness

Industry Exposure and Real-World Skill Development

ITIDA The event also included recognition of students who obtained Huawei’s HCCDA-Tech Essentials

certification in cloud computing fundamentals, and featured a Smart Village tour Students visited

companies like VOIS, BrightSkies, and SITECH Solutions, gaining firsthand insight into ICT workplace environments

Additionally, interactive sessions focused on career planning, communication skills, and personal development

core components of the program’s well-rounded training model

Nationwide Reach and Gender Inclusion

Eng Mahmoud Sofrata, Vice President of ITIDA, reaffirmed the agency’s commitment to nationwide

digital inclusion, noting that 40% of participants were female students, with efforts underway to further

increase female participation in future editions He also announced that outstanding students received

additional scholarships in areas such as Languages Enterprise Resource Planning (ERP)

Advanced technical specializations via SECC (Software Engineering Competence Center)

ITIDA Program Impact So Far

Since its launch in June 2025, the program has trained 6,125 students, distributed as follows

Greater Cairo: 2,220

Delta and Northern Egypt: 2,785

Upper Egypt: 905

Canal Region: 215

An additional 4,000 students are currently enrolled, ensuring the program stays on track to meet

its 10,000-student target

Building Egypt’s Global Position in ICT and Offshoring

This national initiative is a core component of MCIT’s strategy to transform Egypt into a regional

and global hub for ICT services and digital offshoring By investing in next-generation talent, Egypt

is strengthening its position in the global market and creating high-value job opportunities for its youth

Empire State Developments Fast-Tracks El Centro Business Park in Egypt’s New Capital

Posted on سبتمبر 10, 2025 by doha

Empire State Developments has significantly accelerated construction progress at its flagship

commercial project, El Centro Business Park, strategically located in the Downtown district

of the New Administrative Capital (NAC) The developer has confirmed that the structural

phase will be completed within one year, with full project handover scheduled within two

years, in alignment with its robust implementation strategy

Strong Execution Reflects Market Credibility

Mostafa Mohsen, Chairman of Empire State Developments, emphasized that the rapid

construction progress reflects the company’s strong commitment to its client base and

reinforces its growing credibility in Egypt’s real estate market. He noted that once completed

the project will stand as a flagship reference in promoting the company’s future developments

Despite ongoing market challenges within the real estate and construction sectors, Empire State

has maintained momentum, showcasing its resilience and operational strength throughout the development process

Green Building and International Standards Implementation

Empire State The company has confirmed that El Centro Business Park is being developed in accordance

with green building standards, contributing to the national drive for sustainable development

in the NAC Construction and finishing works are fully compliant with international best practices

aligning with the state’s vision for eco-conscious urban development

Project Overview: El Centro Business Park

Situated on a total land area of approximately 6,000 square meters, El Centro Business Park

is a mixed-use commercial project featuring a ground floor and 15 repeated upper floors

in addition to three basement levels covering the full site footprint

Key features include

Ground Floor: Designed for restaurants and cafés

Floors 1–3: Dedicated to retail units

Floors 4–5: Allocated for medical clinics

Floors 6–15: Reserved for administrative office spaces

Top Floor: Features a panoramic restaurant with a separate private entrance

Strategic Sales Plan and Market Adaptability

The developer has reported that nearly 100% of the units have been sold, with the exception

of a single floor retained by the company. This forms part of a hedging strategy designed

to ensure financial flexibility and adaptability to any potential market fluctuations. The built-up

area of the project is intentionally limited to 30%, allowing for greater spatial efficiency and design quality

Prime Location with Dual Frontage

One of the most attractive aspects of El Centro Business Park is its strategic location

in the heart of Downtown NAC, featuring dual frontages—one on a major main street

and the other facing Central Park, offering premium visibility and accessibility for businesses and visitors alike

Project Execution by Leading Industry Entities

The construction works are being managed by a sister contracting company, ensuring

high levels of quality and project delivery efficiency Additionally, CBRE, renowned for

managing Egypt’s Iconic Tower, has been appointed for project management, while the

engineering consultancy is being handled by ACE Moharram Bakhoum, a leading name in the region

This collaboration with top-tier industry players highlights the strategic significance and anticipated

impact of El Centro Business Park within Egypt’s evolving commercial real estate landscape

With its advanced construction progress, strategic location, and commitment to international

and green building standards, El Centro Business Park by Empire State Developments is poised

to become a landmark commercial destination in the New Administrative Capital. As the project

continues toward completion, it stands as a testament to Empire State’s capability and vision in

delivering high-value, future-ready real estate developments

e& Egypt Rebrands Global Services to e& CX Solutions Egypt to Lead in Customer Experience

Posted on سبتمبر 9, 2025 by doha

e& Egypt announced the strategic rebranding of its subsidiary, e& Global Services

to e& CX Solutions Egypt, marking a significant evolution in its business model This change

aligns with the company’s vision to become a leading consulting partner and provider of integrated

customer experience (CX) solutions worldwide

From Traditional BPO to Strategic Customer Experience Consulting

The rebranding reflects e& CX Solutions Egypt’s transition from conventional Business

Process Outsourcing (BPO) services to a comprehensive model offering strategic consulting

and innovative customer experience solutions Leveraging cutting-edge artificial intelligence

(AI) and data analytics, the company empowers businesses to design sustainable, interactive, and personalized

customer journeys that create continuous value with every interaction This shift positions e& CX Solutions

Egypt as a strategic partner in shaping the digital customer experience, moving beyond mere service provision

towards delivering impactful, value-driven engagements

CEO Sherif Attia Highlights Vision for Growth and Digital Transformation

Sherif Attia, CEO of e& CX Solutions Egypt, expressed his pride in unveiling the new brand identity

describing it as a milestone that reflects the company’s commitment to smarter and more connected

customer experiences Our new identity embodies our deep vision to reconstruct customer experience

on foundations that are intelligent, connected, and impactful We deliver more than traditional services

we provide insights and consulting that drive genuine growth and digital transformation,” said Attia

He further emphasized the company’s dedication to creating personalized customer experiences, fostering

long-term customer loyalty, and maximizing opportunities from every interaction. Attia affirmed e& CX Solutions

Egypt’s goal to maintain a flexible, market-responsive business model supported by the powerful e& brand to

forge strategic partnerships and add real value for clients

Comprehensive Service Portfolio Integrating Technology and Human Expertise

e& CX Solutions Egypt offers a broad spectrum of services including

Contact Center Solutions

Outsourcing Services (BPO)

Operational Consulting

Human Resources Management

Advanced Digital Technologies such as AI, Robotics, Knowledge Management, and Data Analytics

The company excels at blending technological innovation with human expertise to deliver tailored

customer experiences that meet the unique needs of each client

Egypt-Based Operations with Global Expansion Ambitions

Operating from Egypt as its primary hub and maintaining a strong presence in the UAE

e& CX Solutions Egypt plans ambitious expansion into Gulf Cooperation Council (GCC) markets

Europe, and the United States. The company aims to build a dynamic ecosystem that drives digital

innovation, customer experience excellence, and enterprise transformation across fast-growing markets

Strong Growth Trajectory and Skilled Workforce

With a compound annual growth rate of 48% over the past three years, e& CX Solutions Egypt

demonstrates a robust and scalable business model. The company serves over 50 million customers

across multiple sectors through a dedicated team of more than 10,000 employees in Egypt and the

UAE, with imminent expansion into Saudi Arabia

This skilled workforce leverages world-class expertise to deliver global-standard services that strengthen

clients’ competitive positions in their respective markets

Redefining the Future of Digital Communication and Customer Experience

The rebranding to e& CX Solutions Egypt underscores the company’s strategic shift to become a regional

innovation hub and consulting leader in customer experience management This transformation illustrates

the company’s commitment to moving beyond traditional outsourcing to deliver comprehensive

technology-driven CX solutions on a global scale