رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

LMD Champions Culture and Creativity as Main Sponsor of ‘Forever Is Now’ 2025

Egypt’s leading real estate developer, Landmark Developments (LMD), has officially been announced

as the Main Sponsor of the fifth edition of ‘Forever Is Now’, the globally renowned art exhibition

at the Pyramids of Giza through its flagship innovation hub, Cairo Design District (CDD)

This strategic sponsorship was revealed during a high-profile press conference at the St

Regis Cairo, where the theme for the 2025 exhibition was unveiled alongside a lineup of

internationally acclaimed artists The collaboration between LMD, CDD, and Art D’Égypte by

CulturVator aims to solidify Egypt’s position as a global creative and cultural powerhouse

A Cultural and Creative Dialogue at the Pyramids of Giza

Celebrating its fifth edition, Forever Is Now continues to merge Egypt’s timeless heritage with

cutting-edge contemporary art, offering a powerful cultural dialogue against the iconic backdrop

of the Giza Pyramids Since its inception, the exhibition has attracted over 3 million visitors

hosted more than 140 community engagement programs, and reached an online audience

exceeding 3 billion worldwide

Cairo Design District: Egypt’s First Creative Hub for Art, Design, and Innovation

By sponsoring Forever Is Now 2025, LMD is reinforcing its vision to redefine real estate

as a platform for culture, design, and innovation Through Cairo Design District (CDD)

—Egypt’s first dedicated design destination—the company is creating a new epicenter for the

creative economy that mirrors global innovation hubs in Dubai, Paris, and New York

“Our involvement in ‘Forever Is Now’ through Cairo Design District is a natural continuation of our

vision to shape places defined as much by culture and creativity as they are by architecture

said Eng Amr Sultan, CEO of LMD This sponsorship highlights how real estate can foster

global connections, cultural dialogue, and community inspiration—key values at the heart of CDD

A Strategic Cultural Partnership with Art D’Égypte by CulturVator

The partnership with Art D’Égypte, under CulturVator, marks a milestone in private-sector

engagement with Egypt’s cultural development The sponsorship is part of a wider two-year

strategic agreement between LMD and Art D’Égypte, which includes co-branded cultural

events across key LMD destinations One Ninety, Zoya, and Cairo Design District

“Forever Is Now is about bridging Egypt’s ancient identity with today’s most forward-thinking

creative voices,” explained Nadine Abdel Ghaffar, Founder of Art D’Égypte

Having Cairo Design District and LMD as main sponsors brings that vision to life

demonstrating how design and innovation can create lasting, positive impact locally and internationally

Shaping Egypt’s Urban Future Through Art and Design

As the developer behind Cairo Design District, LMD is pioneering a new urban and cultural

vision for New Cairo, where art, architecture, and lifestyle converge By embedding design

and culture at the core of its real estate philosophy, LMD is creating sustainable destinations

that connect local communities to global creative networks

‘Forever Is Now’ 2025: A Landmark Moment for Egypt’s Cultural Economy

The 2025 edition of ‘Forever Is Now’ marks a critical point in Egypt’s journey toward becoming

a global creative destination Through the support of LMD and the unique positioning of Cairo

Design District, the exhibition exemplifies how art-driven development can transform not just

cities, but cultural identities on a national and international scale

Banque du Caire and Taly Forge Strategic Alliance to Revolutionize Digital Payments in Egypt

 In a significant move to boost Egypt’s digital payment ecosystem, Banque du Caire has

announced a new strategic partnership with Taly, a leading local fintech company specializing

in digital payment solutions This agreement builds on a successful collaboration that began

two years ago and marks a new phase in their joint efforts to deliver secure, scalable

and innovative payment services

 Strengthening Credit Card Processing Capabilities

While the previous partnership between Banque du Caire and Taly focused on acquiring

services for the Bank’s customer base yielding strong results the new agreement shifts

the focus to credit card processing Under this partnership, Taly will handle end-to-end

credit card operations, leveraging advanced payment processing technologies and robust

digital infrastructure The goal is to enhance the Bank’s existing card services and support

the launch of new digital offerings that align with market demands and the Bank’s strategic

digital transformation roadmap

 A Milestone in Banque du Caire’s Digital Payments Strategy

Commenting on the partnership, Mr Mohamed Tharwat, Head of Retail Banking at Banque du

Caire, emphasized This agreement reflects our strategic vision and leadership in the digital

payments space. Our credit card portfolio ranks among the largest in the Egyptian banking sector

and we continue to see remarkable growth Collaborating with Taly is a vital step forward in expanding

our card services, enhancing customer experience, and providing secure, frictionless, and modern

payment solutions He also stressed that local fintech partnerships are essential to promoting

financial inclusion and fostering economic development, adding

“Through Taly’s tech-driven capabilities, we are investing in customer-centric financial

innovation that supports our national agenda for digital transformation

 Taly: Driving Innovation in Egypt’s Fintech Landscape

On behalf of Taly, Mr Tawfik Mahmoud, CEO and Managing Director, expressed pride

in collaborating with Banque du Caire

“We are honored to work alongside one of Egypt’s most respected banks. This collaboration

is a model for the synergy between traditional banking institutions and local fintech innovators

enabling Egypt to accelerate toward a secure, inclusive, and efficient electronic payments infrastructure

He highlighted that the partnership utilizes state-of-the-art technologies and will contribute meaningfully

to Egypt’s broader financial digitization goals

 Goals of the New Partnership

The strategic partnership between Banque du Caire and Taly is focused on

Enhancing transaction security and fraud prevention using advanced card-processing technologies

Expanding digital banking services to meet evolving customer expectations

Improving user experience through faster, safer, and more intuitive payment platforms

Accelerating financial inclusion by offering scalable and secure e-payment solutions

 Taly’s Rapid Growth in Egypt’s Fintech Sector

Founded in 2021 with EGP 650 million in initial investments, Taly has rapidly emerged as a key

player in Egypt’s fintech sector, offering a broad range of digital payment solution

E-wallet platforms

E-commerce payment integrations

Card processing services across all categories – debit, credit, and prepaid

This new phase of collaboration with Banque du Caire reinforces Taly’s role as a pioneering

fintech enabler and signals a transformative step toward reshaping digital financial services in Egypt

This partnership highlights the ongoing evolution of Egypt’s financial services industry, where traditional

banks are increasingly aligning with agile fintech firms to build a next-generation digital economy

As Banque du Caire and Taly strengthen their collaboration, the outcome is set to benefit both

consumers and the broader financial landscape through secure, inclusive, and technologically

advanced payment ecosystems

New Event Celebrates Rapid Sales Success with Sakan View 1, Announces Sakan View 2 in KSA

In a major milestone for its expansion in the Gulf real estate sector, New Event Developments has announced the complete sell-out of the first phase of its residential project “Sakan View 1” in Saudi Arabia, completed in record time.

Building on this success, the company has officially launched its second project in the Kingdom under the name “Sakan View 2.”

The move reaffirms New Event’s strategic vision to expand its footprint in Saudi Arabia’s booming property market, known for its investment stability and growing demand for high-quality housing.

Strong Customer Demand Fuels Rapid Sell-Out

Dr. Hamid Al-Rgwy, Chairman of New Event Developments, expressed that the swift sales performance reflects the company’s ability to deliver premium residential solutions that resonate with clients.

“The success of Sakan View 1 confirms the strength of our product offering and the trust we’ve earned in the market,” Dr. Al-Rgwy stated.
“We are excited to bring Sakan View 2 to the Kingdom as part of our regional growth strategy.”

He emphasized that New Event’s expansion in Saudi Arabia is backed by its experience in delivering landmark projects in Egypt, and the launch of Sakan View 2 marks a significant addition to its growing portfolio.

New Event

Sakan View 2: A New Benchmark for Urban Living

Eng. Mohamed Al-Asry, CEO of New Event Developments – Saudi Arabia, highlighted that Sakan View 2 will set new standards in urban integration, offering a modern lifestyle with a full range of amenities and services.

“This project reflects our deep understanding of the Saudi market and its evolving needs. We are committed to delivering not just homes, but holistic living experiences,” Al-Asry noted.

He added that the company’s expansion in the Kingdom is based on the strong fundamentals of the Saudi real estate market, which continues to attract investors due to its stability, growth potential, and consumer demand.

Focus on Long-Term Client Relationships

.New Event Developments has made client trust and satisfaction a cornerstone of its strategy

:The company pledges to

Deliver projects on schedule

Offer flexible payment plans for various income segments

Provide ongoing after-sales service to ensure a seamless customer experience

“Our mission is to build long-lasting relationships with our clients by ensuring value, trust, and quality throughout the entire homeownership journey,” Al-Asry concluded.

New Event

About New Event Developments

New Event Developments is a leading real estate development company with a strong presence in Egypt and the Gulf region, known for delivering innovative residential projects that blend modern design, integrated services, and community-focused living.

Lafarge Egypt Expands Youth Training with Step-In and Grow Program Graduations

 Lafarge Egypt, a leading member of the Holcim Group and a pioneer in sustainable

construction materials, has proudly celebrated the graduation of the second cohort from

its signature Step-In and Grow programs These strategic training initiatives aim to empower

Egyptian youth, bridging the critical gap between academic education and market needs

and aligning with Egypt Vision 2030 With a strong focus on practical experience, mentorship

and career development, the programs reflect Lafarge Egypt’s commitment to sustainable

development, social responsibility, and nurturing local talent for the future of the construction industry in Egypt

95 Participants Trained Since 2023, with 28 Hired by Lafarge Egypt

Since their launch in 2023, both programs have supported 95 participants

including 79 trainees in the Grow program and 16 in Step-In with an additional

27 trainees expected to graduate soon from the current Grow cycle Impressively, 28 graduates

have been offered full-time roles at Lafarge Egypt, while others have gone on to join reputable

international firms, underlining the real-world impact and employability outcomes of the programs

Grow: A Year-Long Career Launchpad for Recent Graduates

The Grow program is a comprehensive, paid, one-year training initiative targeting

recent university graduates from across Egypt. It focuses on multiple disciplines, including

Engineering

Business Administration

Human Resources

Sales

Supply Chain

Finance

Grow provides hands-on experience, allowing trainees to participate in real-life business

projects from conception to completion. They also receive one-on-one mentoring and benefit

from direct exposure to Holcim Group experts, which enhances their understanding of international

business practices A nationwide group interview process ensures that only top-caliber candidates

are selected, making the program a trusted recruitment pipeline for Lafarge Egypt and other industry leaders

Step-In: Integrating Final-Year Students into Real Business Environments

Designed in partnership with the German International University (GIU), the Step-In program

caters to final-year university students, offering a 6-month paid internship during their final

semester. Participants are immersed in actual business operations at Lafarge Egypt, contributing

to live projects, receiving continuous professional guidance, and gaining market-ready skills before graduation

After completing the program, students earn their university degree alongside practical experience

significantly enhancing their job-readiness Lafarge Egypt aims to expand this program to include

more universities across Egypt, making it a national benchmark for industry-academia collaboration

Lafarge Egypt’s Vision: Building Future Leaders through Strategic Education Partnerships

Driven by a clear mission to strengthen Egypt’s economy and modernize its construction

sector, Lafarge Egypt continues to forge strong academic partnerships with both local and

international institutions These collaborations aim to

Prepare future leaders for the construction industry

Advance sustainable practices

Support the country’s digital transformation and green initiatives

Through its flagship programs, Lafarge Egypt empowers youth, promotes community

development, and fosters innovation—all while championing a sustainable, inclusive economy.

Commitment to Sustainability and Egypt Vision 2030

Lafarge Egypt’s initiatives are built upon three strategic pillars

Youth empowerment and community development

Sustainability and eco-friendly practices in construction

Innovation and digital transformation in the building sector

By integrating green materials and sustainable project practices into its training programs

Lafarge Egypt plays a vital role in aligning with the United Nations Sustainable Development

Goals (SDGs) and Egypt’s national strategy for inclusive growth

About Lafarge Egypt

Lafarge Egypt, a key member of the Holcim Group, is a leading supplier of innovative

and sustainable building solutions With a team of over 1,500 employees, the company

operates across the cement and ready-mix concrete sectors, serving a broad spectrum of clients

from individual homeowners to large contractors and developers

Guided by Holcim’s global sustainability strategy, Lafarge Egypt is committed to shaping the

future of construction through environmentally responsible products, community investment

and talent development

People & Places Launches EGP 1 Billion Hills of One Development in Sphinx City with Leading Contractors

People & Places, a rising star in Egypt’s real estate development landscape

has officially commenced construction on Hills of One, its flagship mixed-use

development in Sphinx City The company has signed contracts with two of Egypt’s

most reputable construction firms, Arabtec and El Amar, to execute the initial phase

of the project, with a total investment exceeding EGP 1 billion

The first phase includes the Boulevard Hills and North Villas zones, and construction began

in September 2025 The execution timeline is set at nine months, with the first batch of luxury

villas in Hills of One scheduled for handover in 2028

Strategic Construction Partnerships with Arabtec and El Amar

People & Places The awarding of the construction contracts followed a competitive tendering process

during which Arabtec and El Amar were selected based on their extensive track records

engineering excellence, and ability to deliver premium real estate developments on time

and at the highest standards This strategic collaboration aims to accelerate project timelines

while maintaining architectural integrity and superior build quality, in line with People & Places

commitment to craftsmanship and design-driven communities

Leadership Vision: Delivering Integrated Living Inspired by Modern Lifestyles

Karim El Assal, Co-founder and Group CEO of People & Places, commented

“We are committed to developing fully integrated communities that inspire a holistic and balanced

lifestyle Our vision is anchored in three core pillars vibrant commercial districts, captivating natural

landscapes, and world-class hospitality solutions By working with leading construction companies

in Egypt, we ensure that Hills of One is delivered with unmatched precision, quality, and lasting value

Eng Nabil Amasha, Co-founder and CEO of People & Places, added

“We always collaborate with the best in the market to translate our design philosophy into projects

that reflect authenticity, creativity, and meticulous attention to detail Our strategy focuses on

sustainable living experiences that redefine community building

Hills of One: A High-End Residential Development in Sphinx City

Strategically located in Sphinx City, just minutes from the Grand Egyptian Museum

and major national infrastructure, Hills of One spans 168 acres and is set to become

one of Egypt’s most iconic real estate destinations, with a total investment of EGP 35 billion

The development features refined single-storey villas that blend indoor and outdoor living

offering unique architectural layouts and bespoke landscaping that establish Hills of One as a

benchmark for luxury living in Egypt

Hospitality-Centric Community with Branded Serviced Residences

Placing hospitality at the heart of its masterplan, People & Places is investing over EGP 9 billion into

delivering an exceptional hospitality experience that goes beyond traditional residential offerings

Key hospitality components include

158 branded serviced residences developed in partnership with an international hotel and resort brand

A 180-room hotel located in Sphinx Plaza, the project’s commercial core

An additional 180 branded hotel residences designed for luxury living and long-term value

This integrated approach aligns with Egypt’s national vision for sustainable urban development

positioning Hills of One as a future-ready, lifestyle-driven destination

Contractors’ Commitments to Excellence and Timely Delivery

Eng Abdelrahman Ismail, CEO of Arabtec, expressed his enthusiasm for the partnership

“We are proud to be part of such a landmark project and are fully committed to delivering according

to the highest design and construction standards Our collaboration with El Amar is built on shared

values of precision, excellence, and trust, and we are excited to work with People & Places on this

significant development Eng Ahmed Mohamed Basha, CEO of El Amar, added

“Partnering with People & Places on Hills of One reflects our shared dedication to quality

craftsmanship and timely execution This project stands as a testament to what can be

achieved through a focus on architectural excellence and sustainable design

About People & Places

Founded in 2022, People & Places is a next-generation real estate developer in Egypt

redefining community living for the modern era With a land bank exceeding 2 million

square meters, the company’s flagship projects include

The Med in Ras El Hekma, with handovers starting December 2025

Hills of One in Sphinx City

Backed by a shareholder group with decades of industry expertise, People & Places is

committed to building authentic, sustainable, and emotionally resonant communities that

reflect Egypt’s evolving lifestyles and demographics The company’s development pipeline

exceeds EGP 110 billion in investments, underlining its long-term commitment to the Egyptian market

About Arabtec

Established in 1975, Arabtec is one of the region’s leading engineering, construction

and contracting firms, renowned for executing complex large-scale projects across

Egypt and the MENA region

Since restructuring its Egypt operations in 2021, Arabtec has consistently delivered projects

on time and to specification, working with top-tier real estate developers The company’s

strength lies in its skilled workforce, value-driven operations, and an unwavering commitment

to quality, adaptability, and integrity

About El Amar Group

El Amar Group, founded in 1986, is a pioneer in real estate development and construction

in Egypt, with a distinguished portfolio of residential and touristic projects The company has delivered

14 resorts along the North Coast

56 residential towers in Cairo and Alexandria

With a legacy of timely delivery, architectural innovation, and client trust, El Amar continues

to shape the Egyptian real estate market through high-value developments that prioritize both

design and functionality

Jnoub Koronfil Launches Income-Generating Real Estate Units in Najma Walk Phase Two, New Cairo

 Following the successful and rapid sell-out of its first phase, Jnoub Koronfil Developments

has officially launched Phase Two of its landmark mixed-use project, Najma Walk, located in the heart

of New Cairo The new release introduces a diverse selection of commercial, administrative, hospitality

and medical units, accompanied by flexible payment plans and guaranteed investment returns, solidifying

the company’s leadership in the Egypt real estate market

Rising Demand for Najma Walk Reflects Strong Market Confidence

According to the Board of Directors of Jnoub Koronfil Developments, the decision to launch

the second phase is a direct response to the high demand from investors and end-users alike

The strong sales performance of the initial phase underscores the growing confidence in New Cairo

real estate, as well as in the company’s development vision, architectural excellence, and commitment

to strategic urban planning

Income-Generating Property with Up to 10 Years Guaranteed Return

For the first time in New Cairo, Jnoub Koronfil Developments is introducing the concept of income

generating properties, providing investors with guaranteed rental returns of up to 10 years This

innovative offering ensures low-risk, high-reward real estate investment in Egypt, appealing to local

and international investors seeking stable and sustainable returns

Flexible Payment Solutions for All Investor Segments

The company has carefully tailored its investment plans and unit pricing to meet the needs

of various investor profiles. The availability of competitive payment terms, along with the

commencement of construction, signals the company’s firm commitment to delivering on schedule

and maintaining customer trust two pillars that have long defined the Jnoub Koronfil brand

Strategic Partnerships with Global Industry Leaders

To further elevate the investment value of Najma Walk, Jnoub Koronfil Developments has

secured several high-profile partnerships

An agreement with International Workplace Group (IWG), the world’s leading provider

of flexible workspaces, to manage and operate the office units under the globally recognized Regus brand

A partnership with Concord Hotels & Resorts, which will oversee the hospitality services within the development

ensuring premium service quality and international standards

These partnerships significantly enhance the long-term value and operational excellence of the project

Leadership Perspective on Egypt’s Growing Investment Climate

At the official launch event of Phase Two, attended by key stakeholders and real estate professionals

, the company’s Board Members shared their insights

Mr Mohamed El Nemki emphasized the critical role of the Egyptian government in supporting

a robust investment climate, citing political and economic stability as major enablers of real estate growth

Mr Mohamed Kadry highlighted the resilience of the Egyptian economy, stating that this stability reassures

investors and solidifies Egypt’s position as a leading destination for real estate capital

Dr Montaser Abdel Baky introduced the income-generating units concept, stating that it provides

a unique and secure opportunity for investors to diversify their portfolios and access long-term passive incom

Dr Abdel Baky also expressed gratitude to the company’s real estate marketing partners, acknowledging

their vital role in supporting Najma Walk’s market success

Najma Walk: A Game-Changing Mixed-Use Development in New Cairo

Jnoub Koronfil  Najma Walk stands out as a premier mixed-use development in New Cairo, combining commercial

administrative, medical, and hospitality spaces within a single, strategically located master plan

Positioned in one of Cairo’s most rapidly growing districts, the project offers seamless access to

essential services and infrastructure, meeting the daily needs of both residents and businesses

With its visionary design, prime location in New Cairo, and integrated community approach, Najma Walk

is poised to become a benchmark for urban real estate investment in Egypt, contributing significantly to

local economic growth while redefining the future of mixed-use real estate developments in the region

By launching Phase Two of Najma Walk, Jnoub Koronfil Developments continues to set new standards

in real estate investment in Egypt With guaranteed returns, innovative unit concepts, flexible payment

options, and globally backed partnerships, the project is a compelling choice for savvy investors and

end-users seeking value, security, and growth in New Cairo’s real estate market

Madinet Masr Expands Tajed with The Prism Commercial Hub and LA7’s Biggest Wellness Branch

 Madinet Masr (EGX: MASR.CA), a leading real estate developer in Egypt, has announced two significant strategic partnerships aimed at enhancing its integrated commercial project, Tajed at Taj City.

The company signed agreements with Qubix Co. to develop The Prism—the first commercial and entertainment hub in Tajed—and with LA7, a premier health and fitness brand, to open its largest wellness and lifestyle branch within the district.

The Prism: A Unique Commercial and Entertainment Destination

Under the partnership with Qubix Co., Madinet Masr will develop The Prism, a 7,000 sqm commercial and entertainment center designed to offer a distinctive mix of dining, retail, and experiential spaces.

The Prism will feature premium fast casual and casual dining outlets, drive-thru units, and curated fashion retail stores, including a dedicated event space designed to support local brands and cultural activities.

.The hub will host 15 tenants from the food, beverage, and fashion sectors, with completion targeted by the end of 2026

LA7’s Largest Branch: Integrated Health, Wellness, and Recreation

The collaboration with LA7 will bring its largest branch to Tajed, spanning over 5,400 sqm. This comprehensive health and fitness center will provide an integrated ecosystem of services including personalized training, nutrition counseling, and group classes such as boxing and yoga.

Equipped with specialized courts for pickleball, badminton, padel, and functional training, it will also feature therapy and rehabilitation services, luxurious spa facilities, and recreational amenities like a sportswear retail outlet, a cooking school, and music rooms.

.The LA7 branch is expected to open in Q1 2027, elevating the wellness offerings within Tajed

Madinet Masr

Leadership Perspectives on the Strategic Partnerships

:Eng. Abdallah Sallam, CEO of Madinet Masr, stated

“At Madinet Masr, we aim to develop vibrant, integrated communities that enhance quality of life and meet evolving customer needs. Tajed reflects this vision by combining modern design with strategic partnerships, creating a holistic experience that seamlessly integrates retail, dining, and wellness. Collaborating with industry leaders enables us to add real value and position Tajed as a premier commercial destination in Cairo.”

:Karim Rafla, CEO of Qubix Co., added

“We are excited to partner with Madinet Masr to deliver The Prism—a pioneering commercial hub designed to redefine shopping and dining in Egypt. Our innovative architectural approach caters to the evolving lifestyle of urban Egyptians and supports local economic growth through dynamic retail and social spaces.”

:Omar Ghazaly, Founder of LA7, commented

“This partnership marks a milestone in expanding our health and wellness vision across Egypt. Our Tajed branch will offer an unmatched blend of fitness, wellbeing, and entertainment services, making it a landmark destination. Tajed’s strategic location and integrated design perfectly align with our mission to promote balanced and sustainable lifestyles for modern Egyptians.”

Tajed: A Premier Commercial Destination with Exceptional Accessibility

.Spanning over 39,000 sqm, Tajed is designed as an integrated commercial district hosting a variety of retail and service offerings

.The project has attracted leading brands including B.TECH, already operational, and Carrefour, scheduled to open in late 2025

Divided into nine zones with direct access from Cairo-Suez Road and proximity to the Ring Road, Tajed ensures easy accessibility for residents of New Cairo and surrounding areas, offering a superior shopping and lifestyle experience.

F1: The Movie Box Office Reaches $624.368 Million with $1M Weekly Increase

The global box office earnings of F1: The Movie have surged by an additional $1 million this past week,

pushing total revenues to $624.368 million since its theatrical release on June 27.

Produced by Warner Bros, the film has quickly become one of the most talked-about Formula

1-themed movies of the year.

F1: The Movie Box Office Breakdown

Domestic (U.S.) Revenue: $189.468 million

International Revenue: $434.900 million

This distribution highlights the film’s strong international appeal, reflecting its universal sports

message and the global fanbase of Formula 1.

The Movie

Why Is F1: The Movie So Successful?

1. Visually Stunning & Realistic Racing Sequences

The film delivers high-octane racing scenes, shot using cutting-edge cinematic technology that captures the speed,

thrill, and intensity of real Formula 1 races.

2. Blending History with Drama

F1: The Movie intertwines the historical roots of Formula 1 with a modern storyline, creating an emotionally

engaging experience for both sports fans and drama lovers.

3. Brad Pitt’s Compelling Role

Brad Pitt stars as Sonny Hayes, a retired F1 driver who makes an unexpected return to the track alongside a

young, talented teammate.

His mature role adds a layer of complexity and intrigue that sets the film apart.

The Movie

4. Support from Real Racing Icons

Seven-time F1 World Champion Lewis Hamilton offered his expertise during the production, ensuring

authenticity in racing scenes and technical accuracy, further boosting the film’s credibility.

Age in Formula 1: Realism vs Fiction

While Brad Pitt’s real-life age of 61 may seem unrealistic for a modern-day F1 driver — especially

compared to current active drivers like Fernando Alonso (nearly 44) — the sport has seen older

champions in its earlier decades.

Notable examples include:

Louis Chiron and Philippe Étancelin, who raced at 55

Luigi Fagioli, who won at 53

This historical context lends authenticity to the character and plot.

The Movie

Future Performance Predictions

With its continuing popularity and expansion into Asian and Latin American markets, industry

analysts project the film could surpass $700 million globally in the coming weeks.

Its steady growth and international momentum point to a long box office run.

Beyond the Numbers: Why the Film Resonates

A $1 million increase in a single week reflects solid ongoing interest

Strong international box office figures show successful global marketing and cross-cultural appeal

A compelling story, top-tier acting, and impressive visuals make F1: The Movie more than just a racing film

India Embassy in Egypt Celebrates Ayurveda Day, Highlights Role of Complementary Medicine in Preventive Healthcare

 The Embassy of India in Egypt commemorated Ayurveda Day with a distinguished event

highlighting the expanding significance of complementary medicine and Ayurveda in preventive

and holistic healthcare systems worldwide

Prominent Experts Unite to Promote Ayurveda and Complementary Medicine

The event convened an expert panel featuring H E Mr Suresh K Reddy, Ambassador

of India to Egypt Prof Aliaa Elgendy, Head of the Complementary Medicine Department

at Egypt’s National Research Centre Prof Mohamed Elshennawi, President of Galala National

University and Dr Prakash, Cultural Director at the Embassy of India in Egypt

In his keynote speech, Ambassador Reddy emphasized India’s rigorous education and licensing

system for Ayurveda practitioners, ensuring high scientific standards and quality care He also

highlighted Ayurveda’s impactful role during the COVID-19 pandemic, where millions benefited from

its natural remedies and therapies, cementing its position as a trusted complementary medicine modality

India

Sushain Digital Platform Bridges Indian Ayurvedic Experts and Egyptian Audience

Utilizing advanced live video conferencing technology, Sushain, a leading digital platform for

Ayurvedic products and services, facilitated direct interaction between top Ayurvedic doctors from

India and attendees in Egypt The doctors elaborated on the scientific foundations of Ayurveda, detailed

Panchakarma therapies, and engaged in a Q&A session addressing common misconceptions

This interactive approach enhanced understanding and trust in Ayurveda as a reliable complementary

healthcare system Sushain stands out by offering over 25,000 authentic Ayurvedic products sourced

directly from manufacturers, alongside a network of more than 2,000 certified doctors providing

telemedicine consultations

Founder Vikram Singh Parmar: Leveraging Technology to Expand Ayurveda’s Global Reach

Speaking at the event, Vikram Singh Parmar, Founder of Sushain, stated

Ayurveda’s global growth relies on trust and authentic representation By connecting expert doctors

directly with people through technology, we make Ayurveda accessible, scientific, and interactive

This initiative is more than awareness—it builds confidence in Ayurveda as a cornerstone of modern

complementary healthcare

Complementary Medicine and Ayurveda: Shaping the Future of Preventive Healthcare in Egypt and Beyond

The event’s enthusiastic participation underscored the rising prominence of complementary medicine

particularly Ayurveda, in shaping future preventive healthcare models in Egypt and across the globe

This reflects a growing global trend towards integrating traditional systems like Ayurveda with modern

medical practices for comprehensive wellness

Orange Egypt Launches Egypt’s First Digital Platform for Gold Trading via Mobile Wallets

Orange Egypt, the leading provider of integrated telecommunications services, has launched Egypt’s first digital platform for buying and selling gold through mobile wallets, in exclusive partnership with mnGm, the pioneering online gold trading platform.

 

Orange Egypt

With this innovative launch, Orange becomes the first telecom operator in Egypt to provide digital gold trading services, empowering customers to buy and sell gold directly via the My Orange application and Orange Cash Wallet. Customers can start investing with as little as EGP 5, while also enjoying up to EGP 100 cashback on their first monthly gold purchase of EGP 500 or more. The cashback can be redeemed for mobile bill payments, recharges, or bundle renewals.

A Seamless Digital Experience

Orange Egypt has designed an end-to-end digital journey to make gold trading simple, secure, and accessible anytime, anywhere. Customers only need to open the My Orange app, select the mnGm offer under the “Cash Offers” section, and complete a one-time registration using their Orange Cash Wallet PIN and a copy of their national ID. Afterwards, they can select the amount of gold they wish to purchase, confirm via SMS, and finalize payment instantly through their Orange Cash Wallet.

Redefining Mobile Wallets

Commenting on the launch, Ahmed El-Abd, Chief Consumer Business Officer of Orange Egypt, said: “By introducing Egypt’s first digital gold trading platform, we are redefining the role of mobile wallets—from being just tools for payments and transfers, to becoming comprehensive financial platforms that empower customers to manage, grow, and diversify their resources. This step reflects Orange Egypt’s commitment to leadership and innovation in digital financial services and our role in driving Egypt’s digital economy.”

A Rising Global Trend

Fractional gold investment and digital payments are fast-growing global trends, offering customers flexible and secure ways to trade gold in small amounts. By integrating the service with Orange Cash Wallet, Orange Egypt provides customers with a trusted, easy-to-use digital payment platform that opens the door to broader participation in the gold economy.

About mnGm

mnGm is Egypt’s first specialized online platform for gold buying and selling, operating under international standards accredited by leading global organizations in the gold industry. The company is pioneering secure, accessible, and innovative digital solutions to make gold trading easier for everyone.

Cityscape 2025 Features the Women in Real Estate (WiRE), Highlighting Women’s Empowerment and Strategic Wealth-Building

 As part of the Cityscape 2025 events, a strategic panel discussion was held under the title “Building your real estate investment portfolio 101” The session was part of the Women in Real Estate (WiRE) track, which spotlights women’s leadership in shaping the real estate sector.

Cityscape 2025

The panel brought together prominent female leaders from Egypt and the region: Alia El Nagdi, CEO of Mint for Real Estate Asset Management; Maha Abdelrazek, CEO of Misr for Real Estate Asset Management; Maha Baligh, Group Director of Customer Insights and Marketing Intelligence at Orascom Development Holding. The discussion was moderated by media professional Marwa El-Haddad.

The panel reflected the growing sophistication of investment awareness in the Egyptian market, where real estate is no longer just about buying units but about intelligent risk management, thoughtful sector and location diversification, and the adoption of analytical and digital tools to maximize long-term value.

 

The speakers presented a holistic vision for building balanced, attractive real estate portfolios capable of drawing both local and international capital.

Alia El Nagdi emphasized that real estate investment today is more diverse and dynamic than ever before, noting that it is no longer limited to location but relies on smart diversification across residential, commercial, administrative, and hospitality sectors to achieve risk-return balance.

 

She stressed that deep financial analysis and an understanding of market trends and transformations are now pillars of any successful investment strategy.

Maha Abdelrazek highlighted that professional asset management has become a key factor in maximizing returns and preserving asset value over the long term. She affirmed that applying governance and transparency standards boosts investor confidence, particularly among foreign investors—and strengthens Egypt’s position as a competitive regional investment destination.

 

She added that innovative asset management solutions now enable investors to achieve sustainable returns even amid global economic uncertainty.

Maha Baligh pointed out that in-depth data and customer behavior analysis have become essential for shaping investment strategies. She explained that leveraging digital analytics tools allows investors to identify promising destinations and monitor market needs in real time, leading to more competitive portfolios.

 

She stressed that technology and data are no longer just support tools but key drivers of brand value and developer and investor success.

The panel went beyond financial and operational topics, also shedding light on the growing role of women in leading real estate investment strategies.

 

The panelists embodied a model of female leadership capable of crafting innovative visions that support sustainable growth and strengthen Egypt’s position as a promising regional market.

Cityscape Egypt 2025 continues until September 27 at the Egypt International Exhibition Center (EIEC) in New Cairo, featuring over 80 local and international developers showcasing more than 1,000 diverse projects, including residential, commercial, and administrative units, as well as smart and sustainable city developments.

 

This year’s edition also marks the launch of a new international pavilion with global developer participation.

Ericsson Leads Gartner Magic Quadrant 2025 for CSP 5G RAN Infrastructure Solutions

Ericsson has been recognized as a Leader in the 2025 Gartner® Magic Quadrant

for CSP 5G RAN Infrastructure Solutions, securing the highest position for “Ability to Execute”

for the fifth consecutive year This recognition highlights Ericsson’s continued dominance in delivering

cutting-edge 5G radio access network (RAN) solutions for communications service providers (CSPs) worldwide

 Tops Gartner Magic Quadrant 2025 for 5G RAN Infrastructure

Released on September 10, 2025, Gartner’s Magic Quadrant report offers a comprehensive

market analysis of 5G RAN infrastructure capabilities Gartner experts independently evaluated

vendors based on two key criteria Completeness of Vision and Ability to Execute Ericsson stood

out by ranking highest in the Ability to Execute dimension, reinforcing its leadership position in

the 5G network infrastructure market

Per Narvinger, Executive Vice President and Head of Networks at , commented

Being recognized as a Gartner Magic Quadrant Leader for five consecutive years reflects

our relentless commitment to supporting our customers’ evolving needs This accolade goes

beyond technology innovation — it underscores our dedication to helping service providers build

the networks of the future At Ericsson, we strive to bring new ideas to life and fulfill our promises

to ensure our customers are prepared for what lies ahead

 Global Impact on 5G Networks and Innovation

Approximately half of global mobile 5G traffic outside China traverses powered networks

The company currently supports 187 live 5G networks across 78 countries, including over 40

standalone 5G networks. Ericsson’s technology also enables the upgrade of legacy 4G sites to 5G

boosting capacity by up to 10 times while reducing energy consumption by 30%

Ericsson’s leadership is further validated by industry accolades, including top rankings in Frost &

Sullivan’s Frost Radar™ for 5G Network Infrastructure 2025 and Omdia’s 2025 Market Landscape for RAN Vendors

Continuous Advancement of Ericsson’s 5G RAN Portfolio and Services

Ericsson continuously enhances its 5G RAN portfolio, which comprises the Ericsson Radio System

Cloud RAN, 5G Transport solutions, and professional services. Its hardware offerings feature energy

efficient, compact Massive MIMO and multiband radios powered by Ericsson’s latest custom silicon

fully prepared for Open RAN architectures

In February 2025, launched its RAN Connect suite, including radios, antennas

and Open Fronthaul solutions, empowering CSPs to build highly programmable, high-performance 5G networks

The company’s RAN software portfolio integrates intent-based automation and AI-driven features

such as the Automated Energy Saver and AI-native Link Adaptation, to enhance network efficiency

and overall performance

 Commitment to Sustainability and Energy Efficiency

Ericsson achieved its 2025 portfolio sustainability targets six months ahead of schedule

To aid CSPs in managing operational costs and achieving net-zero goals, Ericsson reduced

energy consumption in new radio base stations by 40% compared to 2021 and decreased supply

chain emissions by cutting product weight by 45% since 2020

Access the Full Gartner Magic Quadrant 2025 Report

The complete Gartner Magic Quadrant for CSP 5G RAN Infrastructure Solutions 2025 report

is available for download, providing detailed insights into vendor capabilities and the evolving

5G infrastructure landscape