رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Al Oula Developments Champions Real Estate Growth as MIG Forum Sponsor in New Alamein

Al Oula Developments, a leading name in real estate investment in Egypt

has announced its participation as the official sponsor of the Mediterranean

Investment Gateway Forum (MIG) The event is taking place at North Square

Mall in New Alamein City, under the patronage of Engineer Sherif El Sherbiny

Minister of Housing, Utilities, and Urban Communities

This sponsorship reflects Al Oula’s ongoing commitment to supporting major real

estate and investment events that align with the national vision for urban development

particularly in the northwest coastal region

Al Oula Developments: Supporting Egypt’s Vision for New Alamein City

Speaking on the occasion, Mohamed Mansour, Chairman of Al Oula Developments

emphasized the company’s dedication to contributing to the state’s efforts in positioning

New Alamein City as a premier investment destination on the Mediterranean coast

He stated that the MIG Forum represents a strategic platform for discussing key issues

related to urban development and investment in Egypt and the wider region, with a particular

focus on the role of New Alamein as a model fourth-generation city that showcases

integrated development

Highlighting Investment Opportunities in the Mediterranean Region

Mansour also highlighted the forum’s role in showcasing the diverse investment opportunities

in New Alamein City, underlining its growing importance as a strategic hub that blends tourism

commercial, and residential development He added that this integrated approach reflects the

state’s ambitious vision to reshape the development landscape of Egypt’s northwest coast

Mediterranean Investment Gateway Forum Gathers Key Industry Leaders

Al Oula Developments The Mediterranean Investment Gateway Forum (MIG)

runs over eight days at North

Square Mall, drawing wide participation from senior government officials, along with

leaders and representatives from major real estate and investment companies across

Egypt and the Arab region The event aims to foster dialogue, encourage collaboration

and promote sustainable investment in key urban and coastal developments

Through its sponsorship of the MIG Forum, Al Oula Developments reinforces its role as

a strategic partner in Egypt’s urban expansion efforts Its active participation highlights

a shared vision for transforming New Alamein City into a vibrant investment hub and

one of the leading examples of fourth-generation smart cities on the Mediterranean

Orange Egypt Signs Exclusive Partnership with Enjaz to Facilitate Money Transfers from Saudi Arabia via Orange Cash

 

Orange Egypt has signed an exclusive partnership with Enjaz Payment Services, one of the largest fintech companies in Saudi Arabia and the Middle East. Enjaz operates across the Kingdom with a wide-reaching network of more than 140 branches, combining strong on-ground presence with innovative digital services.

Orange Egypt

This partnership introduces a seamless money transfer service from Saudi Arabia to Egypt through the Orange Cash wallet, offering customers exceptional benefits:

• Full waiver of international transfer fees for senders transferring through Enjaz branches or its digital platform to Orange Cash wallets in Egypt.
• EGP 500 cashback for recipients upon successfully receiving the transfer via Orange Cash.

The collaboration comes as part of Orange Cash’s continued expansion in international remittance services, already available from Jordan, Kuwait, UAE, Qatar, and Oman. It reflects Orange’s leadership in digital financial innovation and its vital role in supporting Egypt’s national strategy for digital transformation and financial inclusion by simplifying and securing cross-border money transfers.

The international remittance service via Orange Cash provides a fully digital, secure, and instant experience. Funds are received directly into the customer’s wallet without the need to visit branches or complete additional steps. Once received, customers can use the balance for payments, purchases, bill settlements, or cash withdrawals.

Ahmed El Abd, Chief Consumer Business Officer at Orange Egypt, expressed his delight at the collaboration:
“We’re proud to partner with Enjaz, a company with deep expertise in the remittance sector across the Middle East, alongside Orange Cash, which serves millions of customers in Egypt. This partnership enhances the user experience, encourages the adoption of digital channels, and expands our international remittance services in support of the state’s financial inclusion goals.

 

It also provides our customers with a safe, fast, and convenient way to receive international transfers. We believe that working with strategic partners is key to delivering innovative solutions that add real value and improve daily life.”

Bassam Al-Eidi, CEO of Enjaz Payment Services, commented:
“This partnership with Orange Egypt is a pivotal step toward strengthening our digital presence and delivering faster, more secure money transfers between Saudi Arabia and Egypt.

 

We value Orange Egypt as a strong partner with a wide customer base, which complements our extensive network of 140+ branches and more than 2 million users of our mobile app. Through this collaboration, we are not only facilitating remittances but also creating tangible value that support financial inclusion across the region.
He concluded:

 

“This partnership is a practical embodiment of our belief in the power of strategic alliances. It opens new horizons for international cooperation and lays the foundation for broader collaboration that can reshape the global remittance landscape.”

“GIGABYTE Launches AI PCs with GiMATE AI Agent and RTX 50 GPUs in Egypt”

GIGABYTE, a global leader in computing technology, has officially launched

its next-generation AI-powered laptops (AI PCs) in the Egyptian market, featuring

the revolutionary GiMATE AI Agent and the latest NVIDIA GeForce RTX 50 Series

Laptop GPUs These AI laptops redefine the standards of gaming, content creation

and productivity, offering seamless integration between hardware and software

Designed for the AI computing era, the new lineup includes the AORUS MASTER

GIGABYTE AERO, and GIGABYTE GAMING A16, each engineered with advanced

cooling systems, powerful GPUs, and smart features powered by GiMATE and Microsoft Copilot

GiMATE AI Agent: The Smart AI Companion Built for Modern Laptops

At the heart of this launch is GiMATE, GIGABYTE’s exclusive AI agent, designed

to deliver natural, voice-enabled control using a Large Language Model (LLM) and

the intuitive “Press and Speak” feature

GiMATE enhances user experience with a suite of intelligent capabilities

AI Power Gear II: Optimizes energy efficiency

AI Boost II: Enables smart overclocking

AI Cooling: Delivers silent 0dB operation

AI Audio & AI Voice: Automatically adjusts sound clarity

AI Privacy: Protects screen visibility from prying eyes

This smart AI assistant transforms laptops into fully adaptive tools, supporting both

productivity and immersive experiences

Unmatched GPU Performance with RTX 50 Series and NVIDIA NIM AI

GIGABYTE’s new AI laptops are powered by NVIDIA GeForce RTX 50 Series Laptop GPUs

which bring massive AI acceleration, real-time ray tracing, and graphics enhancements

through DLSS 4

Key features include NVIDIA Blackwell architecture for next-gen gaming

Studio-quality AI tools like RTX Remix, NVIDIA Broadcast, and RTX Video

NVIDIA NIM microservices Allow developers and enthusiasts to build custom AI assistants

agents, and workflows

AORUS MASTER: High-End AI Gaming Laptop with Advanced Cooling

Leading the 2025 range is the AORUS MASTER series, available in both

18-inch Mini-LED

16-inch OLED

These AI laptops are powered by

Intel® Core™ Ultra 9 275HX processor

Up to NVIDIA GeForce RTX™ 5090 Laptop GPU

The upgraded WINDFORCE INFINITY EX cooling system delivers up to 270W TDP,

supported by the Frost Fan with 158 asymmetrical blades for top-tier cooling performance

ideal for extreme gaming and AI workloads

GIGABYTE AERO X16: The Creative’s Copilot+ PC

Targeting creators and professionals, the GIGABYTE AERO X16 is an ultra-slim Copilot+ PC

certified by Microsoft, with a thickness of 16.7mm and weight of 1.9kg

It delivers

Over 12 hours of battery life

NVIDIA RTX features like ChatRTX and Studio workflows

Powerful AI capabilities to streamline design, editing, and productivity tasks

The AERO X16 blends portability with performance, making it one of the most complete

AI creative laptops on the market

GIGABYTE GAMING A16: Slim AI Gaming Laptop for Every Lifestyle

The GIGABYTE GAMING A16 offers a slim, ergonomic design, featuring

GIGABYTE Golden Curve Keyboard for premium typing feel

180-degree hinge for flexible usage scenarios

It’s ideal for gaming on the go, combining portability with power for AI-enhanced

performance and immersive visuals

Dolby Atmos Support for Cinematic Sound

All GIGABYTE AI PCs—AORUS, AERO, and GAMING—support Dolby Atmos®

delivering theater-quality surround sound for gaming, streaming, and content creation

elevating the auditory experience to a new level

Conclusion: GIGABYTE Brings AI-Powered Laptops to Egypt with Future-Ready Features

With this launch, GIGABYTE strengthens its presence in Egypt, introducing future-proof

AI laptops that combine the GiMATE AI assistant, RTX 50 Series performance, and Microsoft

Copilot+ integration These devices are not only built for the present they’re designed

for the AI-powered future of gaming, creativity, and productivity

Al-Habeeb Group and JKFacilities Partner to Launch Landmark Happiness Plaza in New Qena

In a landmark step toward advancing real estate development in Upper Egypt

Al-Habeeb Group has signed an exclusive strategic consulting contract with JKFacilities

a leading Egyptian firm in property management and mall operations This collaboration

marks a significant milestone in the lead-up to the launch of Happiness Plaza, a mixed-use

commercial complex located in New Qena The agreement was officially signed under the

leadership of General Abdul Rahim Manoufi, Chairman of Al-Habeeb Group, and Eng

Osama Alaa Albadry, Chairman of JKFacilities The consulting scope includes technical

administrative, marketing, and commercial services, setting the stage for the operational

readiness of the complex

Project Signing Ceremony: Leadership Teams Unite

The contract was formalized by

Mr. Ahmed Yahya Al-Noubi, Manager of Al-Habeeb Group

Mr. Saleh Abdul Rahim Manoufi, Manager of Al-Habeeb for Development and Investment

Eng Ahmed Mansour Abdul-Lah, Manager of Al-Habeeb Engineering and Contracting Company

Representing the strategic partner, the signing included

Mr. Tamer Shakir, Chairman of Joud Investments

Ms. Iysal Khalifa, Executive Director and Board Member of JKFacilities

Happiness Plaza A Multi-Use Urban Landmark in New Qena

Spanning 20,000 square meters at the main entrance of New Qena, Happiness Plaza

is designed to be the first fully integrated commercial, administrative, hotel, and entertainment

destination in the region With 80% of the construction already completed, the project is on

track for its official opening in December 2026

The complex stands out for its modern architectural design and multi-purpose spaces

offering a unique blend of medical facilities, entertainment venues, and retail outlets

It is expected to serve as a central hub for both residents and visitors to Qena

strengthening the region’s appeal as a commercial and tourism destination

Job Creation and Economic Impact for Upper Egypt

Al-Habeeb Group emphasized that this project aligns with its broader investment strategy

in Upper Egypt, which targets economic development and community growth through

diversified sectors The development of Happiness Plaza is projected to create numerous

direct and indirect employment opportunities, contributing to the region’s long-term sustainability

JKFacilities: Expanding Footprint in Egypt’s Commercial Property Sector

JKFacilities confirmed that the management and operational oversight of Happiness Plaza

further strengthens its portfolio of high-profile projects across Egypt With years of expertise

in managing malls and commercial centers, the company aims to position Happiness Plaza as a

landmark destination in Southern Egypt, combining operational excellence with innovative

investment solutionsThe partnership between Al-Habeeb Group and JKFacilities represents

a dynamic step toward redefining urban development in Upper Egypt With Happiness Plaza

set to become a cornerstone of New Qena’s commercial landscape, the project promises

to deliver both economic value and lifestyle enhancement for the region

Coca-Cola HBC Egypt and AlOrman NGO Promote Economic Growth Through Microfinance Support

Coca-Cola HBC Egypt, in collaboration with the AlOrman NGO, has launched a powerful

community-focused initiative to support low-income families in Egypt by enabling access

to microfinance projects The program is designed to promote sustainable income generation

and boost entrepreneurial opportunities across several governorates, including Menoufia

and Beni Suef The month-long initiative concluded at the end of August 2025 and is part

of Coca-Cola HBC Egypt’s broader sustainability strategy to engage with and uplift local

communities throughout Delta and Upper Egypt This effort emphasizes creating job

opportunities, particularly for women and youth, as a means to stimulate inclusive economic growth

Empowering Women and Youth Through Micro-Enterprises

As part of this initiative, Coca-Cola HBC Egypt provided essential tools such as refrigerators

and free product stock, enabling beneficiaries to launch or expand small businesses and

kiosks. These practical resources not only support entrepreneurship but also strengthen

the financial independence of individuals and their families

This microfinance support program aligns with Coca-Cola HBC Egypt’s ongoing mission

to empower women and youth, helping them become active contributors to their local economies

AlOrman NGO: A Leading Partner in Social Development

Founded in 1993, AlOrman NGO stands among Egypt’s most reputable and active

non-profit organizations It is widely recognized for its commitment to social development

and microfinance support for vulnerable groups, with a particular focus on female entrepreneurs

and low-income households Suzan Moheb, Director of Institutional Partnerships at AlOrman

expressed her appreciation for thecollaboration, stating

We are proud of our partnership with Coca-Cola HBC Egypt in providing meaningful support

to entrepreneurs across Egypt. Supplying refrigerators and products significantly enhances

their success rate We look forward to the continuation of this impactful partnership

Corporate Commitment to Community Development

Rana Gamali, Director of Corporate Affairs and Sustainability at Coca-Cola HBC Egypt

emphasized the company’s strong commitment to community empowerment

Empowering individuals within their communities is the foundation of building a better future

By equipping people with the tools to generate dignified income, we contribute to long-term

development Our partnership with AlOrman NGO demonstrates how collaboration between

the private sector and civil society can lead to meaningful, lasting change

Coca-Cola HBC Egypt’s Broader Impact Across the Country

This initiative reflects Coca-Cola HBC Egypt’s long-standing dedication to social responsibility

and economic empowerment The company operates five advanced manufacturing facilities

across Egypt, producing a wide range of beverages including soft drinks, energy drinks,

malt beverages, and sports hydration drinks Through its extended value chain, Coca-Cola HBC

Egypt supports hundreds of thousands of direct and indirect jobs, contributing to the country’s

economic development while reinforcing its role as a socially responsible business leader

With its partnership with AlOrman NGO, Coca-Cola HBC Egypt continues to demonstrate how

corporate social responsibility in Egypt can be translated into actionable, community-based impact

By empowering women, youth, and underserved families, the company is helping to build a more

inclusive and resilient economy across Egypt

Vconnct Unveils “Space” The First Integrated Arab Digital Platform for Data Sovereignty

Vconnct, a leader in digital sovereignty solutions, has officially launched its

revolutionary new platform “Space”, positioning it as the first fully integrated

Arab digital ecosystem With more than 40 unified applications and tools,Space

is designed to serve as a powerful alternative to major global solutions such as

Microsoft 365 and Google Workspace Targeting government institutions and large

enterprises across the Arab world, the launch comes as the region accelerates efforts

to localize technology and assert data sovereignty, ensuring national control over

sensitive digital infrastructure

A Strategic Shift Toward Localized Technology and Data Ownership

Speaking on the launch, Eng Maged Aref, CEO of Vconnct, stated that “Space” is

more than just a new digital product it represents a strategic leap toward a sovereign

Arab-first technology ecosystem The era of our institutions relying on outsourced digital

infrastructure is over,” Aref said “We’re not just offering an alternative we’re delivering

a superior model that ensures full data ownership and integrates a powerful AI engine

acting as the organization’s central intelligence system

Vconnct: The Smart Core of the Platform

What sets Space apart from other market solutions is its full integration with Space AI

an advanced artificial intelligence platform that acts as the neural network of the entire system

Unlike typical AI implementations that function in isolated tasks, Space AI is designed to

understand and analyze an organization’s complete knowledge ecosystem

“Imagine having a super-intelligent assistant that has read every email, every document

and every meeting note—ready to support decision-making at any time, all while maintaining

total control over data,” said Aref

A Full Suite of Enterprise Solutions in One Platform

The Space ecosystem is built on a foundation of advanced technical integration and

enterprise-grade modules, including

Human Resources Management Systems (HRMS)

Enterprise Resource Planning (ERP)

Customer Relationship Management (CRM)

Collaborative environments like Team Space (alternative to Microsoft Teams)

Productivity tools like Doc.Space (alternative to Microsoft Office)

These modules are fully unified under one platform, ensuring seamless collaboration

productivity, and scalability for organizations of all sizes

Complete Deployment Control and National Data Sovereignty

In response to growing concerns over data privacy and geopolitical risks, Vconnct

designed Space for complete deployment on local infrastructure, whether via on-premises

servers or private national clouds This ensures that all digital assets from internal

communications to strategic plans remain fully under the organization’s control

The “Arab Technology Localization” Initiative

The platform’s launch coincides with Vconnct’s broader initiative “Arab Technology

Localization This program aims to shift the region from being a technology consumer

to a technology producer, by

Creating high-value employment opportunities

Developing local digital talent

Empowering startups to build custom Arabic applications using the Space framework

Riding the Wave of Digital Transformation in MENA

Vconnct The debut of Space aligns with rapid growth in the ICT sector across the Middle East

and North Africa (MENA) region According to Mordor Intelligence, Egypt’s ICT market

is projected to reach $23.6 billion in 2025, and $53.1 billion by 2030, reflecting a 17.6%

compound annual growth rate (CAGR)

Meanwhile, the MENA ICT market as a whole is expected to grow from $227.75 billion

in 2024 to $629.41 billion by 2034, at a CAGR of 10.7%. Data from Cognitive Market

Research also shows the regional telecom sector is expected to reach $100.61 billion

by 2033, growing at 6.5% CAGR from 2021

Vconnct : A Pillar of Economic Security and Innovation

Aref emphasized that digital sovereignty is no longer a luxury it is a strategic necessity

With increasing reliance on digital infrastructure, platforms like Space are essential in

ensuring national security, economic stability, and technological independence for the

Arab world Our goal is to build not just software, but a foundation for sustainable digital

economies led by Arab innovation This could mark the beginning of a new era where

regional platforms compete head-to-head with global tech giants

V Developments records EGP 500m in sales across its projects through Circle V campaign since its launch in July

V Developments announced the success of its Circle V campaign, achieving sales exceeding EGP 500m since its launch in July.

This success reflects the uniqueness and innovation of the campaign’s concept in marketing the company’s projects through non-traditional approaches that encourage real estate marketing companies to collaborate on its developments.

V Developments

Eng. Mohamed Hegazy, Chairman of V Developments, stated that the idea behind the Circle V campaign is based on unconventional marketing mechanisms that helped present the company’s projects in a more distinctive way to clients.

He added that this reflects the company’s ability to innovate in delivering real estate products to its target customers.

Hegazy explained that the campaign is based on selecting the top 10 real estate marketing companies that collaborate with V Developments and achieve strong sales results for the company, while providing them with full support and the necessary elements to enhance their outstanding performance in marketing the company’s projects, along with offering special discounts for clients who purchase through this campaign.

He further highlighted that V Developments’ portfolio includes a series of commercial towers designed to deliver integrated services to clients. Through the discounts offered under Circle V and similar initiatives, customers stand to gain substantial value and added opportunities.

Clients could benefit from exclusive discounts through Circle V, gaining access to substantial savings that allow them to purchase or lease units at more competitive prices and maximize the value of their investments.
They also enjoy diverse options across three flagship projects, giving them the flexibility to choose the development that best suits their needs.

In addition, the projects are designed and managed using modern approaches based on the smart building concept, ensuring integrated services and long-term value.

The concept of smart and sustainable buildings takes into account the principles of sustainability, energy and electricity efficiency, and increasing green spaces relative to the built-up area.

 

This approach aims to improve and enhance the performance and functionality of the buildings developed by the company.
Besides, offering an integrated experience through exceptional facilities and services enriches the overall client journey, delivering added value with modern amenities and a diverse range of offerings.

 

 


He pointed out that the campaign will run for a full year, and with such strong sales achieved in just the first month, it is expected to deliver even stronger sales results in the coming period. He noted that significant support and attractive rewards were offered to the real estate marketing companies participating in the campaign.

Eslam El-Baghdadi, Chairman of V Developments, added that the company is adopting serious and robust investment plans to accelerate the implementation rates of its projects and ensure delivery according to the agreed timelines and at the highest quality standards.

He noted that this strong execution plan is being pursued despite market challenges, rising implementation costs, and increasing prices of raw materials.

El-Baghdadi added that commitment is a cornerstone of the company’s strategy. No matter the scale of challenges, the company operates at full capacity to ensure these obstacles do not affect its projects or timelines.

This is reinforced by the company’s strong financial position, as it absorbs part of the increased implementation costs to fulfill its contractual obligations with clients, he explained.

The projects that recorded strong sales through the campaign include V Business Tower, which has been fully completed; Mas Tower, where excavation work has been finalized and construction is underway; and Leo Tower, launched last January.

Through Circle V, clients were able to maximize their benefits by securing exclusive discounts, while real estate marketing companies played a pivotal role in driving the success of this innovative model, according to El-Baghdady.

 

He concluded that the campaign brought together leading real estate marketing firms, including Why Investment, Umprela, The Nox, Property Track, Target Misr, Wall Street, AK, Equal State, Shahienz, and Equal Estate — all renowned for their distinguished expertise and marketing approaches that align seamlessly with V Developments’ ambitious vision and plans.

“Banque Misr Partners with Egypt’s Official Real Estate Platform to Simplify Digital Mortgage Services”

As part of its ongoing efforts to deliver innovative mortgage financing solutions

in Egypt, Banque Misr has signed a strategic cooperation protocol with E-Systematic

for Technology and Project Management, the owner of The Official Egyptian Real Estate

Platform the first government-recognized platform dedicated to the Egyptian property market

The collaboration aims to digitize access to mortgage services, allowing prospective homebuyers

to calculate estimated mortgage values and connect directly with the bank through the platform

This integration represents a significant step toward streamlining the mortgage journey for both

local and international clients

Supporting Egypt’s Vision 2030 through Digital Real Estate Financing

This partnership aligns with Egypt’s Vision 2030, supporting the national agenda

by promoting financial inclusion, enhancing digital infrastructure, and expanding access

to property financing for a wider range of citizens. Customers can now benefit from exclusive

mortgage offers provided by Banque Misr, tailored to their specific financial capabilities and real

estate needs

Targeting Expats and International Investors

The protocol also supports Egypt’s strategy to promote real estate investments globally

particularly among Egyptians living abroad, and aims to attract more foreign investors to the

local real estate market. Leveraging the platform’s official endorsement by the state

the partnership is expected to bring more structure, transparency, and investment appeal

to Egypt’s property sector

Banque Misr Reaffirms Commitment to Financial Inclusion and Real Estate Growth

Commenting on the agreement, Ms. Hend Fahmy, Head of Financial Inclusion and Mortgage

Financing at Banque Misr, emphasized that the initiative reflects the bank’s continued support

for the real estate industry and its role in facilitating easy, digital access to mortgage finance

She highlighted that Banque Misr’s mortgage portfolio reached EGP 23 billion by the end of July

2025, serving over 150,000 clients a testament to the bank’s comprehensive financing

programs designed for diverse social segments

Industry Leaders Praise the Digital Transformation in Mortgage Services

Mr. Ahmed Elbatrawy, Founder and Chairman of The Official Egyptian Real Estate Platform,

described the partnership as a “qualitative leap” in the real estate sector, connecting real

estate supply and demand data with direct mortgage services for the first time He noted

that this move not only builds citizen trust in the platform but also opens new opportunities

for property developers and investors, solidifying Egypt’s leadership in the regional real

estate market Similarly, Mr. Essam Bahgat, CEO of the platform, expressed pride in the

collaboration, calling it a pivotal milestone in integrating digital mortgage tools within the

online property search experience. He affirmed that the partnership supports Egypt’s

digital transformation goals, offering a more seamless journey for both property ownership

and investment

A Model of Integration Between Financial and Real Estate Sectors

As a long-standing supporter of the Egyptian real estate market, Banque Misr continues

to develop diverse mortgage financing solutions that match the evolving needs of customers

This partnership is set to raise the quality of real estate services, strengthen transparency

and position Egypt as a digitally advanced real estate hub in the region

Recognized as the first integrated and officially endorsed real estate platform in Egypt

The Official Egyptian Real Estate Platform stands as a trusted source for property data

and listings Its collaboration with Banque Misr forms a pioneering model of integration

between the financial and real estate sectors  one that is aligned with global standards

and committed to empowering citizens and investors alike

LG Introduces Green Manufacturing Innovations in Commercial Air Conditioners

LG Electronics has unveiled a new, environmentally conscious manufacturing process for its 4-way system air conditioners, as part of its ongoing commitment to sustainability and its “Better Life for All” ESG vision.

.This move supports LG’s long-term goals for reducing carbon emissions and plastic usage across its production lines

Significant Cut in CO₂ Emissions Confirmed by TÜV Rheinland

Global testing and certification leader TÜV Rheinland has verified that LG’s upgraded production process lowers carbon emissions to just 14.85 kg of CO₂ equivalents per unit for its 4-way system air conditioners.

.The drop is largely attributed to a new exterior panel material and an advanced foaming injection molding technique

LG

Eco-Conscious Materials: Polypropylene Replaces ABS

In a key move toward greener production, LG replaced traditional Acrylonitrile Butadiene Styrene (ABS) plastic with Polypropylene (PP), which carries a lower carbon footprint.

The company also introduced foaming injection molding, where nitrogen gas is injected to form internal bubbles, cutting plastic use by approximately 900 grams per unit.

:These innovations are projected to save

270 tons of plastic annually

Over 4,400 tons of CO₂ equivalent emissions per year

Equivalent to the CO₂ absorbed in one year by a 30-year-old pine forest covering 580+ soccer fields

Sustainable Production Begins with 4-Way System Models

.LG began applying its eco-friendly foaming technique to 4-way system air conditioners in June 2025

.The company has announced plans to gradually expand this process to other residential and commercial air conditioning models in the near future

LG

LG’s Roadmap to Carbon Neutrality by 2030

As part of its Sustainability Report, LG is targeting a 54.6% reduction in greenhouse gas emissions by 2030 compared to 2017 levels.

:To achieve this, the company is

Incorporating high-efficiency equipment

Using renewable energy in manufacturing

Developing energy-saving appliances through its proprietary Core Tech

A standout example of this innovation is LG’s inverter motor technology, which dynamically adjusts motor and compressor speeds to reduce energy waste.

New Inverter Scroll Chiller Uses Lower GWP Refrigerant

LG has also launched an inverter scroll chiller that uses R32 refrigerant, which has a Global Warming Potential (GWP) roughly 30% lower than R410A, reinforcing the company’s commitment to environmentally compliant solutions.

LG

LG’s Commitment to Sustainable HVAC Solutions

“The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscores our efforts to minimize environmental impacts,” said Bae Cheung-hyun, Head of the System Air Conditioners Business at LG Electronics.
“LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.”

OPPO Egypt Unveils “Pharaoh Ollie”: A Cultural Fusion of Innovation and Egypt’s Heritage

 In a powerful celebration of Egypt’s rich cultural identity and its global brand philosophy

OPPO Egypt has unveiled “Pharaoh Ollie”, a culturally reimagined version of its

beloved global mascot, Ollie This initiative reinforces OPPO’s commitment to local

storytelling, community connection, and the fusion of heritage with technology

OPPO Egypt: Where Ancient Egypt Meets Modern Exploration

Pharaoh Ollie is not just a rebranded character – he represents curiosity, cultural pride

and the spirit of discovery Dressed in pharaonic attire inspired by ancient Egypt, Ollie

transforms into a modern-day digital explorer, guiding audiences through Egypt’s iconic

landmarks, hidden historical gems, and vibrant cultural experiences

From the majestic temples of Luxor to the colorful alleyways of Old Cairo, Pharaoh Ollie

invites users to view Egypt through the OPPO lens, where tradition meets innovation in

an immersive visual journey

OPPO Egypt: Blending Culture with Technology

The launch of Pharaoh Ollie reflects OPPO’s global innovation philosophy, which goes

beyond smart devices It’s about building emotional connections through cultural relevance

visual storytelling, and celebrating the identity of its users

In Egypt—where ancient legacy and modern creativity co-exist—Pharaoh Ollie

stands as a bridge between the past and the future, fueled by youth, passion,

and pride“Make Your Moment Celebrating Local Stories Through a Global Lens

True to its brand ethos, OPPO continues to encourage users to Make Your Moment

not just through technology, but through self-expression, cultural celebration, and

storytelling Through Pharaoh Ollie’s journey, OPPO inspires people to rediscover the

beauty of their everyday lives and transform simple moments into lasting memories

Whether it’s capturing a photo of the Pyramids at sunset, exploring traditional souks

or discovering hidden cultural treasures, Pharaoh Ollie is positioned as the perfect digital

companion to highlight and preserve Egypt’s beauty from a fresh perspective

Empowering Egyptian Youth Through Storytelling and Technology

OPPO Egypt In a nation rich in creativity, culture, and community spirit, OPPO acknowledges

the importance of engaging with local youth and their dreams. Through Pharaoh Ollie

the brand deepens its connection with Egyptian society, fostering a narrative where

legacy meets aspiration, and where technology fuels personal and cultural growth

By leveraging digital exploration, photography, and interactive storytelling, OPPO

continues to empower Egyptian youth to celebrate their environment, share their

stories, and ultimately, make their moment count

OPPO Egypt: OPPO Powers Dreams, Culture, and Identity

At its core, OPPO’s mission goes beyond creating innovative smartphones

It’s about empowering people—fueling passions, supporting cultural pride

and offering tools that allow users to explore, capture, and shape their own narrative

With Pharaoh Ollie, OPPO reaffirms its commitment to Egypt, its heritage, and its future

by blending cutting-edge technology with the enduring spirit of a nation that continues

to inspire the world

Barwa Developments Partners with Telecom Egypt WE to Enhance Smart Infrastructure in Its Projects

Barwa Developments has announced a strategic partnership with Telecom Egypt (WE)

to provide advanced smart technology solutions and comprehensive communication

services across all its real estate projects This collaboration aligns with Barwa’s vision

to deliver fully integrated developments powered by cutting-edge digital infrastructure

and modern technology The Memorandum of Understanding was signed by Ahmed

Alsakoot, Senior Director of Enterprise at Telecom Egypt (WE), and Ahmed Rageh

Chairman of Barwa Developments, marking a significant milestone in Egypt’s evolving

real estate and technology sectors

Enhancing Digital Infrastructure for Smart Real Estate Projects

Ahmed Rageh emphasized that this partnership highlights Barwa Developments

commitment to enhancing customer experience through seamless and efficient

connectivity. The collaboration will enable the implementation of state-of-the-art

digital infrastructure in all Barwa projects, adhering to international standards and supporting

Egypt’s national digital transformation agenda At Barwa Developments, our goal is to

create modern, integrated projects that meet the future needs of residents and businesses

alike,” Rageh said “Partnering with Telecom Egypt (WE) is a strategic move to build smart

infrastructure that ensures speed, innovation, and excellence in line with global benchmarks

for smart cities

Telecom Egypt WE Drives Digital Transformation in Real Estate

Ahmed Alsakoot from Telecom Egypt (WE) expressed enthusiasm about the partnership,

stating, “We are proud to collaborate with Barwa Developments to equip their projects with

the latest communication technologies and smart solutions. Our mission is to provide

advanced digital infrastructure that supports the transition to smart cities and delivers

a reliable, high-quality communication experience for users

He noted that the agreement underlines Telecom Egypt’s dedication to supporting the real

estate sector with innovative solutions that enhance quality of life and advance Egypt’s

leadership in digital infrastructure development. Telecom Egypt’s networks and

cutting-edge communication technologies will be extensively deployed in Barwa’s developments

Barwa Developments

Boosting Project Value and Operational Efficiency

Amr Attia, Chief Commercial Officer at Barwa Developments, highlighted that this partnership

will elevate operational efficiency and create a modern, tech-enabled environment tailored to

the needs of residents and businesses in all Barwa projects. He also emphasized that i

ntegrating these technologies will increase the investment value of Barwa’s properties

ensuring clients receive premium returns on their investments

Barwa Developments specializes in mixed-use real estate projects and currently

manages four major commercial malls in Shorouk City — Hub5 Mall, Barwa Mall, Central Mall

and Center Point — several of which are still under construction. The company also

develops numerous residential projects in the area, addressing the growing population’s

demand for versatile, technology-enhanced living spaces

Strengthening Confidence in Telecom Egypt’s Real Estate Solutions

Adham Korein, Director of Gated Communities and Key Accounts at Telecom Egypt,

stressed that the partnership with Barwa Developments exemplifies Telecom Egypt’s

commitment to the real estate sector. Korein pointed out the strong trust Egyptian real

estate developers place in Telecom Egypt’s capabilities

Telecom Egypt is fully equipped to deliver top-tier communication services that meet the

dynamic needs of modern real estate developments,” Korein said. “Our clients benefit from

exceptional connectivity, driven by the latest technologies that guarantee speed and superior

quality This strategic collaboration between Barwa Developments and Telecom Egypt

(WE) represents a pivotal step toward integrating smart technology solutions and advanced

digital infrastructure in Egypt’s real estate market. It supports the country’s digital

transformation goals and promotes the development of smart cities, enhancing living

standards and investment opportunities across key urban areas

Foodics Empowers Egyptian Youth Through Second Round of “Foodics Folks” Summer Internship

Foodics, the leading restaurant management and fintech solutions provider

in the MENA region, has officially launched the second edition of its Foodics Folks

summer internship program in Egypt, furthering its mission to invest in young talent

and develop future professionals in the F&B and hospitality industry

The program targets university students aged 18 to 21, aiming to equip them with

practical knowledge, industry experience, and essential skills required to thrive in the

restaurant operations and food tech sector

Comprehensive Training in Restaurant Operations and Food Tech

The one-month internship is structured into two main phases

First Phase – Corporate Training at Foodics Egypt HQ

Over the course of two weeks, participants receive hands-on

exposure across key departments, including

Human Resources

Sales

Marketing

Accounting

Customer Onboarding

Software and Technical Support

This in-house training provides a strong foundation in how a leading restaurant

tech company operates across its functions

Second Phase – Field Training at Top Local Restaurants

The remaining two weeks involve on-site training at 10 of Egypt’s most prominent

restaurants, including

Dancing Goat, Holy Buns, Sno, Eden Bakery, Budz, Dirty Cookie, Pastini

Shakour, Coop and Hola Tacos

This unique combination of corporate and in-field experience offers interns a well-rounded

view of modern restaurant management, particularly how digital solutions from Foodics

streamline operations, optimize performance, and enhance customer engagement

Program Focus: Practical Skills, Technology & Soft Skills Development

Beyond technical and operational exposure, the “Foodics Folks” program also emphasizes

soft skills development, helping participants strengthen their

Communication

Team collaboration

Problem-solving

Professional confidence

By integrating both business functions and restaurant fieldwork, students gain a 360

degree understanding of the restaurant ecosystem, preparing them to either launch their

own F&B ventures or pursue career opportunities in a growing market fueled

by digital transformation

Foodics Doubles Down on Supporting Youth and the F&B Sector in Egypt

This year’s edition of Foodics Folks marks a significant expansion in scope and impact

With the program now welcoming 20 students, it reflects Foodics’ deepening commitment

to Empowering Egyptian yout

Bridging the academic-to-industry gap

Developing future-ready talent in the food and beverage sector

According to Belal Zahran, International Managing Director at Foodics Egypt & UAE

We are excited to return with the second edition of Foodics Folks. It’s a strategic

initiative that embodies our vision of nurturing the next generation of restaurant

industry professionals by offering immersive learning and real-world exposure alongside

top experts He added

Our goal is to prepare students for a dynamic, tech-driven market by giving

them access to the tools, technologies, and work environments that shape modern

restaurant operations By doing so, we’re not only building careers but also contributing

to the sustainable growth of the F&B industry in Egypt