رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

16 ديسمبر 2025

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

Madinet Masr Invests in Egypt’s Healthcare: Partnership with Magdi Yacoub Heart Foundation

Posted on by doha

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers

has announced a strategic partnership with the Magdi Yacoub Heart Foundation (MYF) to support

the Magdi Yacoub Global Heart Centre in Cairo The collaboration focuses on establishing a pediatric

intensive care unit and funding open-heart surgeries at Aswan Heart Centre, reflecting Madinet Masr’s

commitment to sustainable development, corporate social responsibility (CSR), and specialized healthcare

in Egypt and the region

Supporting Pediatric Cardiac Care and Surgeries

Under this strategic partnership, Madinet Masr will provide a donation to enhance free

cardiac healthcare services, directly contributing to

The setup of a pediatric intensive care cubicle at the new Magdi Yacoub Global Heart Centre in Cairo

Funding open-heart surgeries at Aswan Heart Centre

This initiative empowers the Foundation to deliver advanced cardiac care for children, directly

improving survival rates and patient quality of life

Commitment to Sustainable Development and CSR

Eng Abdallah Sallam, President & CEO of Madinet Masr, commented

This collaboration exemplifies our ‘Cultivating Communities’ strategy, placing people’s health and

well-being at the heart of our priorities Supporting the Magdi Yacoub Global Heart Centre is a strategic

investment in the lives of Egyptians and the future of healthcare in the region. Partnerships with leading

institutions like MYF strengthen Egypt’s capacity to deliver world-class medical care and create a lasting

generational impact

Role of Private Sector Partnerships in Healthcare

Dena Habib, Vice President of Corporate Relations at Madinet Masr, added

This strategic partnership demonstrates how the private sector can drive community development

and enhance quality of life By supporting the launch and operation of the Magdi Yacoub Global Heart Centre

, we leverage our resources and partnerships to achieve sustainable social impact, placing people—the true

drivers of development—at the forefront Dina El-Gazzar, Chief Development & Fundraising Officer at MYF

emphasized This collaboration goes beyond financial support; it is a true investment in the future of healthcare

It allows us to expand our reach to more heart patients, improve medical services, and foster innovation in research

ensuring equitable access to healthcare. Our partners play a key role in supporting expansion projects like the Magdi

Yacoub Global Heart Centre and delivering high-quality services to vulnerable communities

Ongoing Healthcare Initiatives by Madinet Masr

This partnership aligns with Madinet Masr’s ongoing commitment to CSR and sustainable development

particularly in healthcare Previous initiatives include Collaboration with Baheya Hospital to support breast

cancer survivors and raise awareness on early detection Partnerships with various organizations to

implement community service and development programs

These initiatives demonstrate Madinet Masr’s dedication to creating long-term positive impact through

integrated projects that enhance healthcare quality and overall quality of life in Egypt

Vodafone Egypt Sweeps umlaut’s Best Mobile and Fixed Network Awards for 2025

Posted on by aberabozaher

Vodafone Egypt has once again secured top honours in the latest independent benchmarking report by umlaut, earning the titles of Egypt’s Best Mobile Network and Best Fixed Broadband Network. Based on a comprehensive analysis of over 1.6 billion mobile samples and 91.3 million fixed-line samples collected between February and August 2025, the report distinguishes Vodafone Egypt explicitly as “Best in Network Reliability.” This recognition reinforces its standing as the country’s most resilient and trusted telecommunications provider, having consistently outperformed industry standards to ensure millions of Egyptians remain connected under any circumstances.

Vodafone Egypt

The 2025 results mark a significant winning streak, representing three consecutive years of leadership in the Mobile Network category and two consecutive years for the Fixed Network. This sustained success reflects Vodafone’s unwavering commitment to quality, reliability, innovation, and customer experience, cementing its role as a pivotal partner in the nation’s digital transformation and the realization of Egypt Vision 2030.

Commenting on this milestone, Catalin Buliga, Technology Director at Vodafone Egypt, highlighted the human impact behind the technology. “Every connection we enable carries a story — a call between families, a business transaction, a heartbeat in a hospital.

 

That’s why resilience matters,” said Buliga. “Earning the umlaut awards for the third consecutive year is a testament to our team’s dedication and relentless focus on delivering an exceptional customer experience. It is proof that our network stands strong for Egypt – built to be sustainable, reliable, and always ready to keep people connected when it matters most.”

At the core of this trust lies Vodafone Egypt’s unmatched investment in network architecture, utilizing sophisticated designs and redundant systems to ensure service continuity even during crises. In a digital landscape where connectivity underpins everything from daily business operations to social interactions, Vodafone’s resilience framework is designed to anticipate and resolve issues before they affect the customer. This is achieved through advanced predictive analytics, automated monitoring systems, and rapid-response teams operating around the clock.

This commitment to network resilience is backed by substantial, ongoing capital injection into infrastructure modernization and expansion. Recent strategic initiatives include a 30 billion EGP fiber partnership aimed at strengthening Egypt’s digital backbone. Furthermore, the company has aggressively expanded its 5G coverage nationwide, bringing next-generation connectivity to millions and laying the essential groundwork for smart cities, advanced industries, and a fully digital economy.

From hospitals and classrooms to businesses and homes, Vodafone’s reliable network ensures Egypt stays connected. However, the true meaning of resilience is proven in critical moments, such as fires, health emergencies, or nationwide disruptions. When the priority is reaching loved ones, accessing medical aid, or alerting rescue teams, connectivity transcends being a mere service; it becomes a vital lifeline.

Whether supporting emergency responders, enabling digital healthcare, or helping families stay in touch during crises, Vodafone Egypt’s strong and sustainable network serves as the invisible backbone connecting people when they need it most.

Over the past 25 years, Vodafone Egypt has invested more than 100 billion EGP to become as an essential partner in Egypt’s development. By leveraging technology to improve lives and empower businesses, the company continues to drive progress toward a more inclusive and sustainable society.

 

This latest recognition from umlaut confirms that sustained investment in quality and reliability delivers measurable value for both customers and the nation, ensuring that connectivity remains the bedrock of growth, innovation, and national advancement.

Wadi Valley and EGY Company Partner to Offer Exclusive Glory Club Memberships for The Capital Residents

Posted on by doha

Wadi Valley and EGY Company Sign Strategic Partnership

Wadi Valley Developments has signed a strategic partnership agreement with EGY Company for

Sporting Services to provide exclusive Glory Club memberships to residents of The Capital project in

10th of Ramadan City The agreement reflects Wadi Valley’s commitment to offering added-value

services and enhancing the lifestyle experience for its clients The contract was signed by Dr Samir Aref

Chairman of Wadi Valley Developments, and Mr Awad bin Salem Al-Shahrani, Chairman of EGY Company

for Sporting Services, in the presence of senior officials from both companies

Enhancing Client Experience and Investment Value

Dr. Aref emphasized that the partnership aligns with the company’s vision to deliver real

added value through integrated real estate services that go beyond traditional projects

He stated that providing premium sports and recreational privileges enhances the investment

experience in The Capital project and increases its overall value

Under the agreement, permanent exclusive memberships will be provided to new clients, while existing

clients can access special memberships with discounts of up to 50% and flexible payment plans of up to three years

Exclusive Benefits for The Capital Residents

The partnership aims to offer exclusive privileges to residents, improving quality of life

within the community Membership benefits at Glory Club include

Unlimited access to all club facilities, including sports, recreational, and social amenities

Complimentary gym membership

Free access to the Aqua Park

These benefits provide an added value proposition for residents, enhancing the

attractiveness and prestige of The Capital project

The Capital: A Prime Integrated Residential Development

Located in a prime area of 10th of Ramadan City, The Capital spans 7.5 feddans and

comprises 124 villas with varying layouts The project also includes a commercial

administrative, and medical mall offering a wide range of services and activities for residents

Dr Aref noted that The Capital is one of the largest and most modern integrated residential projects

in the city, designed to deliver a premium lifestyle experience

Glory Club: A Fully Integrated Sports and Recreation Hub

Mr Awad bin Salem Al-Shahrani highlighted that the partnership represents a new model of integration

between the sports and real estate sectors, delivering high-quality services and real added value to residents

He added that Glory Club is a fully integrated sports destination, equipped with state-of-the-art facilities

professional courts, and sports academies, offering residents an exceptional experience

The partnership will also strengthen Glory Club’s presence in 10th of Ramadan City and provide

residents of The Capital with a competitive advantage and premium lifestyle benefits

This news article targets key search terms including

Integrated residential projects in 10th of Ramadan

Luxury amenities and sports services

Exclusive memberships and added-value real estate services

Investment-enhancing residential developments

The article highlights the strategic collaboration between Wadi Valley Developments

and EGY Company, positioning The Capital project as a premium integrated community

with exclusive lifestyle benefits

Madkour Holding Enters Real Estate Sector with Launch of Madkour Developments

Posted on by doha

Madkour Holding Enters Real Estate Development with New Arm

In a strategic move that crowns over 30 years of experience in construction and infrastructure

development, Madkour Holding has officially launched its new investment arm, Madkour Developments

marking a significant step in the group’s expansion in Egypt’s real estate sector The launch reinforces

Madkour Holding’s commitment to become a leading real estate developer in Egypt, leveraging its

established reputation in delivering large-scale national projects with high standards of quality and execution

Ahmed Attia Appointed CEO to Lead Ambitious Expansion

The Board of Directors of Madkour Holding has appointed Eng. Ahmed Attia as Chief Executive

Officer of Madkour Developments. Attia will lead the company’s strategic growth plans, backed

by the parent group’s strong financial position and in-house execution capabilitie Dr Mostafa Madkour

Chairman of Madkour Holding, described the launch of Madkour Developments as a “natural evolution

of the group’s journey, leveraging decades of expertise in complex infrastructure and national development projects

Distinctive Vision Focused on Innovation, Sustainability, and Efficiency

Madkour Developments aims to set itself apart in Egyptian real estate development by adopting

an innovative urban development approach emphasizing

Operational efficiency

Sustainability in design and execution

Smart building technologies

Meeting the evolving needs of the Egyptian market

The company intends to deliver real estate projects that align with global standards

ensuring both quality and long-term value for investors and residents

Confidence in the Egyptian Market and Upcoming Projects

Eng. Hisham Madkour, Vice Chairman of Madkour Holding, emphasized that the group’s entry into

real estate reflects its confidence in Egypt’s strong real estate market and its potential to attract both

local and international investments He revealed that Madkour Developments will soon announce a

portfolio of distinctive projects designed with meticulous planning and executed to the high standards

synonymous with Madkour’s construction legacy Hisham Madkour also highlighted the company’s strategic

positioning as a fully integrated developer, not just a traditional player, combining expertise in

National project execution

Infrastructure development

Residential community management

First Project: Sustainable Development in the New Capital

The company’s inaugural project is located in the Financial and Business District

of the New Administrative Capital, designed as a model for sustainable and smart buildings

Eng Ahmed Attia, CEO of Madkour Developments, stated Our first project incorporates advanced

smart technologies for energy efficiency and facility management, ensuring cost-effective operations

and future-ready buildings. These systems are proven in our previous projects, including the smart

electricity and water networks in the New Capital, Galala, and Toshka This project reflects Madkour

Developments’ commitment to delivering practical, sustainable real estate solutions that meet both

current and future market demands

Madkour Holding: A Legacy of Excellence and Innovation

Founded by Dr. Mostafa Madkour, Madkour Holding is a leading national conglomerate active in

Energy

Residential community management

Infrastructure development

Industry

The group has a business volume exceeding $1 billion, employs over 6,000 staff, and has

successfully delivered more than 120 major projects across Egypt, the Arab region, and Africa

The launch of Madkour Developments represents a strategic expansion, reinforcing the group’s long-standing

commitment to delivering high-quality, sustainable, and innovative real estate projects in Egypt

WAJHA DEVELOPMENTS Appoints Mohamed Abdel Fattah as Co-Founder and Managing Director

Posted on by doha

Wajha Developments has announced the appointment of Mr. Mohamed Abdel Fattah as Co-Founder

and Managing Director, a move that reflects the company’s commitment to strengthening its executive

leadership and driving forward its ambitious expansion strategy within the Egyptian real estate market

This strategic addition enhances the company’s founding expertise across construction, real estate development

entrepreneurship, finance, investment, and strategic marketing, enabling the development of an integrated

business model built on innovation and high-value real estate solutions

New Leadership Marks a Major Phase of Growth and Governance Enhancement

The appointment of Mohamed Abdel Fattah represents a pivotal milestone for Wajha Developments

reinforcing internal governance and positioning the company for a new era of accelerated growth

With a solid institutional framework in place, the company is well-prepared to execute its strategic

vision and introduce groundbreaking development and financing solutions tailored for the evolving

dynamics of Egypt’s real estate sector This year marks the company’s official launch, while 2026 is

expected to showcase the full implementation of its strategic investment roadmap, signaling a

transformative phase for the company

A 15-Year Track Record Across Multiple Sectors and Global Markets

With over 15 years of diverse experience, Abdel Fattah brings substantial value to the executive team

 His career spans senior positions in leading global and domestic companies across sectors including

telecommunications, insurance, banking, real estate development, and finance, with professional exposure

in Egypt, the UAE, Turkey, and Oman Academically, he holds an MBA, along with advanced diplomas in

finance, technology, innovation, crisis and risk management, valuation, and mergers & acquisitions

His educational background also includes executive programs from the University of Oxford and the

American University in Cairo, equipping him with the strategic insight required to drive expansion

and organizational transformation

Expertise in Growth Hacking and Strategic Transformation

Abdel Fattah also brings strong expertise in Growth Hacking, having crafted innovative

growth strategies and guided companies through advanced expansion phases His work in

institutional transformation and crisis management reflects his ability to drive scalable

success and support long-term business sustainability within competitive markets

A Clear Vision for the Egyptian Real Estate Market and Innovative Solutions

Commenting on his appointment, Mohamed Abdel Fattah stated that his decision to join

Wajha Developments followed an in-depth study of the Egyptian real estate market, identifying

real gaps that developers can productively address. One of the most notable gaps, he explained

is the significant shortage of hotel rooms—a challenge the company is already working to tackle

through innovative concepts to be revealed as part of its 2026 strategic plan

A Payment Model Linked to Actual Construction Progress

Abdel Fattah highlighted the company’s adoption of a construction progress-based payment model

which replaces traditional equal installment plans. Under this system, the client’s payment schedule is

directly tied to real-time construction milestones, offering heightened transparency and ensuring investors

receive real value aligned with on-site progress He emphasized: “Linking payment installments to actual

construction progress sets a strong benchmark of innovation for Wajha Developments in the Egyptian real

estate market. This model enhances financial security for clients and reflects our confidence in delivering

projects on schedule, backed by the company’s solid financial standing

Strategic Expansion Plans and New Projects in 2026

Mohamed Abdel Fattah Looking ahead, Abdel Fattah revealed that Wajha Developments plans to launch one or

two new projects in 2026, alongside a carefully planned expansion of its land bank The company

is currently exploring land acquisitions in the Red Sea and Sheikh Zayed, and is evaluating opportunities

to enter the New Cairo market—supporting its long-term expansion strategy

Over 35 Years of Combined Founders’ Experience

Mohamed Abdel Fattah Wajha Developments builds on more than 35 years of cumulative experience among its

founders, including 24 years in construction and contracting, during which they contributed

to major national projects, and 11 years in real estate development through participation

in diverse property ventures This extensive background enables the company to provide a unique

innovation-driven real estate product, supported by an executive and strategic team with proven

expertise in leadership, project delivery, and market innovation

e& Egypt Partners with Viu to Deliver Premium Arabic, Korean, and Asian Content

Posted on by doha

 As part of its strategy to expand digital and entertainment services, e& Egypt, a leading

company in the integrated telecommunications and technology sector, announced the renewal

of its strategic partnership with the digital streaming platform Viu The collaboration will provide an

exclusive library of top Arabic films, Korean content, and Asian series for Emerald, Hekaya, Ahlan

e& Money, e& Coins program, and e& Business customers. The announcement was made during

GITEX Global 2025 in Dubai

Enhancing Premium Digital Entertainment for Customers

The renewed partnership underscores e& Egypt’s commitment to customer satisfaction

following the positive reception of the initial collaboration. By offering exclusive digital content

the company aims to cater to a wide range of preferences while enhancing the added value

of its premium services Samer Mourad, Chief Consumer Officer at e& Egypt, said

“We are committed to providing the best entertainment experiences to our customers

and our partnership with Viu adds significant value to our service portfolio

Mourad emphasized that the collaboration reflects e& Egypt’s vision for digital transformation

combining cutting-edge telecom technologies with integrated digital entertainment services

Viu Partnership Resonates with Egyptian Audiences

Samer Mazjoub, General Manager at Viu MENA, expressed satisfaction with the strong reception

of Viu’s content in Egypt and welcomed the renewed collaboration with e& Egypt He stated

We’re pleased that Viu’s content slate truly resonated with audiences in Egypt Renewing our

partnership with e& Egypt is a natural next step, and we’re confident it will deliver even greater

satisfaction and loyalty for e& customers Through this partnership, premium customers can access

a seamless, high-quality viewing experience and enjoy a more interactive engagement with digital

entertainment content

Driving Digital Transformation Beyond Telecommunications

The collaboration reflects e& Egypt’s commitment to building an integrated ecosystem that combines

connectivity, technology, and digital entertainment. This approach goes beyond traditional telecom

services, highlighting the company’s comprehensive digital transformation strategy e& Egypt continues

to provide innovative digital solutions across multiple sectors, including travel, entertainment, and digital

financial services, while actively contributing to community empowerment through initiatives in technology

 education, and healthcare During GITEX Global 2025, held from 13–17 October at the Dubai World

Trade Centre, e& Egypt is expected to sign multiple cooperation agreements and memorandums of

understanding, strengthening its international partnerships in key technology domains

Twist Digital Entertainment Services Teams Up with Tuned Global to Supercharge Twist Music in MENA

Posted on by aberabozaher

Twist, a fast-growing digital entertainment platform in MENA, has renewed its partnership with Tuned Global, the leading B2B music technology platform, for another three years. This collaboration powers the next phase of Twist Music, building on its success in Egypt and enabling expansion into the United Arab Emirates (UAE) and the Saudi Arabia (KSA). Twist maintains a strong alliance with e& — one of the largest telecom operators in the Middle East and Africa — offering seamless bundled music experiences to its customer base while also serving the wider market with hassle-free music access.

 

Twist

As a key part of the Egyptian digital lifestyle portfolio, Twist plays a strategic role in delivering engaging entertainment experiences to millions of users. With this renewed partnership, Twist aims to broaden its regional footprint and strengthen its music streaming capabilities through Tuned Global’s robust technology infrastructure.

The Twist Music app — already downloaded [3 million times] — is available with special privileges to e& users over mobile plans or through standalone subscription at a very competitive price addressing the whole market. It provides users with an extensive catalogue of Arabic and international music, featuring content from major labels and leading independents like Believe, powered by Tuned Global’s content management and rights solutions.

Ahmed Yehia, CEO of Fintech & Digital Lifestyle at e& Egypt, said:
“Through our support of the renewed Twist partnership with Tuned Global, we’ve fast-tracked the development of Twist Music and expanded into exciting new markets. This renewed collaboration ensures we continue to deliver a world-class platform that blends international catalogue depth with the local content our customers love.”

Con Raso, Managing Director of Tuned Global, added:
“We’re proud to support Twist in enhancing its music offering and driving regional growth. Our technology enables entertainment platforms like Twist to focus on user experience, while we deliver the infrastructure and innovation behind a scalable and future-ready music service.”

 

About Twist Music
Launched in 2022, Twist Music combines all commercial music tastes in a culturally aware, ad-free streaming experience. Tuned Global’s algorithms ensure users receive personalized recommendations that reflect local tastes and values.

Premium features include offline listening, podcasts, broadcast radio, lyrics, Car-play and Echo for sound recognition, moreover tapping into users bonding and engaging features as loyalty coins and twist starts program supporting young talents — all delivered via Tuned Global’s turnkey platform.

In 2022, Twist overhauled its backend using Tuned Global’s 500+ advanced APIs, enabling faster development, greater platform stability, and new features like Arabic search and improved metadata pipelines for local content. The result is a more seamless and responsive user experience tailored to regional audiences.

Twist Music sits within the digital entertainment ecosystem, which brings together music, VOD, gaming, and sports under one umbrella. By bundling content with telecom services, Twist offers users more value while giving e& a strong competitive advantage in the regional market.

Looking ahead, Twist is exploring new innovations with Tuned Global, including programmatic radio, AutoMix for seamless playlist transitions and AI recommendation tools for advanced personalized music experience.

 

About Tuned Global
Tuned Global is the leading data-driven cloud and software platform that empowers businesses to integrate commercial music into their apps or launch complete streaming experiences using advanced APIs, real-time analytics, licensing solutions, and customisable white-label apps.

Our turnkey solutions for music, audio, and video — coupled with a broad ecosystem of third-party music tech integrations — make us the most comprehensive platform for powering any digital music project. We streamline complexities in licensing, rights management, and content delivery, enabling rapid innovation and bringing new ideas to life.

 

 

Tuned Global has extensive experience supporting telecom operators and MVNOs worldwide, including True Digital

Group in Thailand, Tusass in Greenland, and Gabb in the US. Telcos choose Tuned Global’s cloud music platform because it allows them to launch innovative branded music experiences quickly, at a fraction of the cost of owning the whole infrastructure, while integrating seamlessly with billing and bundling systems. This enables operators to focus on their core business and customer engagement while relying on Tuned Global’s music industry expertise to deliver a scalable, rights-compliant and future-ready music service.

Since 2011, we’ve supported 40+ companies in 70+ countries — across telecom, fitness, media, aviation, and more — to deliver innovative music experiences faster and more cost-effectively. For more information, visit www.tunedglobal.com.

Future Real Estate Expo 2025 Launches in Riyadh on December 4 with 32 Major Developers

Posted on by doha

The highly anticipated Future Real Estate Expo 2025, the largest real estate exhibition of the year

is set to kick off in Riyadh from December 4 to 6 at the Holiday Inn – Al Izdehar Hotel Organized by

Egypt Gulf Company, the event brings together 32 leading real estate developers, marking the most

substantial edition in terms of company participation and project diversity

A Landmark Edition Featuring the Largest Lineup of Real Estate Developers in 2025

Eng Sameh Fathy, Chairman of Egypt Gulf Company, emphasized that this new edition represents

a significant leap in scale and impact He confirmed that 32 of Egypt’s top real estate development

companies will showcase their latest offerings—reflecting the strength and attractiveness of the

Egyptian real estate market to both investors and expatriates in Saudi Arabia

He explained that the projects exhibited span a wide range of residential, coastal, commercial, administrative

and hotel developments, strategically located across Egypt to meet the needs of clients seeking premium

Future Real Estate Expo investment and homeownership opportunities

He added that the organizers were committed to ensuring maximum project diversity while carefully

selecting reputable developers with proven track records

Strong Participation Reflects Confidence in Egyptian Real Estate Exports

Eng Fathy stated that the participation of 32 developers highlights the growing confidence in the

exhibition and its role in supporting Egyptian real estate presence abroad He affirmed that this year’s

edition will be the most distinguished, featuring the largest portfolio of projects and enhanced

organizational standards He also revealed that the upcoming edition of Future Real Estate Expo in Al-Khobar

scheduled from December 11 to 13, represents an important expansion that aligns with the needs of both Saudi

clients and Egyptian expatriates. This move aims to deliver high accessibility for visitors and support optimal

sales performance for participating companies

Exclusive Offers and Leading Developers at Future Real Estate Expo 2025

Dr. Mohamed Fathy, Marketing Consultant for Future Real Estate Expo, stated that the event has

become one of the most influential real estate gatherings in the region, bringing together top-tier

developers He confirmed that the organizing company aims to deliver an exceptional visitor experience

with exclusive offers and flexible payment plans available only during the exhibition

He highlighted that the list of participating companies includes some of Egypt’s most prominent developers

including

Palm Hills

Tatweer Misr

Madinet Masr

Safwa Urban Development (SUD)

Al Oula Real Estate Development

Maqam for Urban Development

These companies will present their latest real estate projects to Saudi clients and Egyptian

professionals living in the Kingdom

Boosting Real Estate Exports and Expanding Egyptian Presence in Saudi Arabia

Dr. Fathy added that organizing such a major exhibition aligns with the company’s strategy to

enhance real estate exports and strengthen the presence of Egyptian developers in foreign markets

This comes at a time when demand for Egyptian real estate in the Saudi market has grown significantly

in recent years, driven by investment opportunities and attractive property prices

Madinet Masr and Qwell Sign MoU to Introduce Innovative Smart Living Solutions for Seniors

Posted on by doha

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading urban community developers

has signed a strategic Memorandum of Understanding (MoU) with Qwell, the first regional

network specializing in advanced senior lifestyle solutions The partnership aims to introduce

integrated smart living models for seniors, reinforcing Madinet Masr’s commitment to delivering

innovative residential experiences that foster sustainable and positive impact across its developments

First Qwell Senior Living Community to Debut at “Esse Residence” in Sarai

The collaboration will see the launch of the first Qwell senior residential community within

the Esse Residence development in Sarai The community will feature 78 purpose-designed

units tailored to the mobility, sensory, and lifestyle needs of seniors, offering a safe, comfortable

and empowering environment With this initiative, Sarai introduces a new benchmark for independent

senior living in Egypt, meeting the expectations of clients who value luxury, wellness, and premium

quality standards, while ensuring social integration rather than isolation

Madinet Masr’s Vision for Inclusive and Human-Centered Living

Eng. Abdallah Sallam, President and CEO of Madinet Masr, emphasized that the partnership

marks a strategic milestone in the company’s mission to redefine integrated, human-centered living

in Egypt He noted This collaboration with Qwell reflects our vision to create unique and inclusive

living experiences tailored to all life stages. Senior living is not merely about providing housing it is

about delivering a holistic lifestyle that ensures independence, comfort, safety, and emotional well-being

This project embodies our commitment to putting people at the heart of every design while supporting

sustainable and inclusive communities

Qwell Introduces a Transformative Model for Active and Independent Senior Living

Magdy El Ridy, CEO of Qwell, expressed enthusiasm for the partnership, highlighting the

goal of crafting a human-centered senior living model rooted in wellness and community

“We aim to offer an active, independent lifestyle that inspires dignity, confidence, and daily

fulfillment he said Qwell’s approach focuses on self-expression, community engagement, and

personal growth, positioning aging as a meaningful and enriching journey rather than one defined

solely by traditional care This approach aligns seamlessly with Madinet Masr’s vision of creating

empowering environments where seniors live independently and purposefully, serving as active

contributors to the community

Sarai: A Strategically Located and Fully Integrated Urban Development

Situated along the Cairo–Suez Road and Al Amal Axis in New Cairo, Sarai boasts exceptional

connectivity—just 5 minutes from the New Administrative Capital, 10 minutes from the American

University in Cairo, and 15 minutes from the Ring Road Spanning 5.5 million square meters, Sarai

blends vibrant urban living with serene suburban landscapes, offering a diverse mix of residential

options, including apartments, S-Villas, and townhouses, surrounded by extensive green open spaces

Maqam for Urban Development Accelerates Construction at Optima Business Complex, New Capital

Posted on by doha

 Maqam for Urban Development has announced significant construction progress at its Optima

Business Complex in the New Administrative Capital, supported by a clear work plan and robust

financial fundamentals, ensuring top-quality execution

Accelerated Construction Reflects Efficiency and Expertise

Sherif Salem, Chairman of Maqam for Urban Development, stated that the accelerated

pace of construction highlights the company’s ability to combine speed with execution

efficiency, while implementing the latest construction technologies and modern methodologies

The project aims to deliver a premium business environment that meets the expectations of

investors and tenants alike Salem added, “Optima Business Complex serves as a benchmark for

excellence in construction and engineering management The development integrates advanced

infrastructure with smart facilities, reflecting our vision to deliver integrated, high-quality projects

We remain committed to completing and delivering the project on schedule, reinforcing client trust

and our market credibility

Solid Financial Position Supports Continuous Progress

The chairman emphasized that the ongoing construction progress demonstrates not only fast

execution and engineering professionalism but also the company’s strong financial position

He noted that Maqam’s commitment to quality and timelines remains a central pillar of the

company’s strategy, ensuring steady advancement regardless of market fluctuations

Project Details: Prime Location and Strategic Design

Located on plot MU-46 in the Downtown area of the New Administrative Capital

Maqam the Optima Business Complex spans 2,400 square meters and includes

32 commercial units, each averaging 45 sqm

157 administrative offices, each averaging 45 sqm

13 floors in total height

The project’s strategic location in the heart of Downtown offers a highly promising

investment opportunity for entrepreneurs and investors, particularly amid rising demand

for administrative and commercial properties in the New Capital

Optimized Design for High Efficiency and Investment Returns

Salem concluded that the project’s smart design and value-added services are tailored to ensure

maximum operational efficiency and strong investment returns for clients, positioning Optima

Business Complex as a landmark development in the New Administrative Capital

Madinet Masr Signs Strategic MoU with Group Construction for 80 Residential Buildings in Sarai

Posted on by doha

Strategic MoU to Boost Construction at Sarai

Madinet Masr (EGX code MASR.CA), one of Egypt’s leading urban community developers

has signed a Memorandum of Understanding (MoU) with Group Construction, a company

specializing in integrated construction services, to accelerate construction works in the flagship

Sarai project in East Cairo This strategic step aligns with Madinet Masr’s expansion strategy

aiming to fast-track project execution while ensuring the highest standards of quality

engineering excellence, and innovative urban development

Details of the Partnership and Investments

The MoU outlines the construction of 80 residential buildings in the “Rai Views” district

within Sarai, with total investments of approximately EGP 1.2 billion. The project timeline

targets completion by the end of 2027, reinforcing Madinet Masr’s commitment to timely

delivery and high-quality construction standards

Executive Statements on the Partnership

Eng Abdallah Sallam, President & CEO of Madinet Masr, commented Strategic partnerships with

trusted entities are the cornerstone of our vision to accelerate construction and deliver innovative

real estate solution Our collaboration with Group Construction reflects our commitment to partners

who share our values and ambition, applying world-class quality and innovation at every stage of

development. We are focused on building integrated, sustainable urban communities with advanced

infrastructure, supporting Egypt’s national urban development goals Eng Sayed Elkattan of Group

Construction added We are proud to partner with Madinet Masr in the construction of Rai Views

within Sarai. This collaboration demonstrates our joint commitment to delivering projects that meet

global construction standards, ensuring quality, and contributing to Egypt’s broader urban development

Our combined expertise will deliver a landmark development that adds real value to Egypt’s real estate market

About Sarai Project

The Sarai project is a flagship mixed-use development in East Cairo, offering a unique

living experience tailored to individual residents. The project balances modern urban

vibrancy with the tranquility of suburban living, featuring diverse residential options

including apartments, S-Villas, townhouses, and more Spanning over 5.5 million sqm

Sarai is strategically located along Cairo-Suez Road and Al-Amal Axis, just 5 minutes from

the New Administrative Capital, 10 minutes from the American University in Cairo, and 15 minutes

from the Ring Road, ensuring easy accessibility and connectivity

Impact on Urban Development in East Cairo

Sarai represents a milestone in Egyptian urban development and real estate investment

combining sustainable design, modern infrastructure, and integrated community living The project

reinforces Madinet Masr’s role in creating high-quality, value-driven residential communities

contributing to the ongoing transformation of East Cairo’s real estate landscap

Raya CX and RSVP UK Sign MoU to Expand Global Customer Experience Services

Posted on by doha

Raya CX and RSVP UK Formalize Strategic Partnership

 Raya Customer Experience (Raya CX), a leading provider of customer experience management (CEM)

and business process outsourcing (BPO) services under Raya Holding, has announced the signing of a

Memorandum of Understanding (MoU) with RSVP (Media Response), a UK-based specialist in customer

engagement and integrated communication services The signing took place during Raya CX’s participation

in the UK Contact Centre Expo 2025 in London, within the Egyptian Pavilion, organized by the Information

Technology Industry Development Agency (ITIDA) Eng Mahmoud Sofrata, Vice President of ITIDA, attended

the ceremony, underscoring Egypt’s commitment to promoting international partnerships and showcasing its

global delivery capabilities

Partnership Highlights and Objectives

The MoU, signed by Alaa El Khishen, CEO of Raya CX, and Simon Christie, Chief Commercial

Officer of RSVP, emphasizes the companies’ shared focus on innovation, cross-border collaboration

and global customer experience excellence

The partnership will focus on key areas, including

Multichannel contact center operations

Back-office support services

Specialized outsourcing consultancy

By leveraging advanced technologies and integrated systems, the collaboration aims to enhance

operational efficiency, boost customer satisfaction, and deliver world-class BPO and customer

experience solutions across multiple industries

Raya CX Global Expansion Strategy

The MoU aligns with Raya international expansion strategy, aiming to strengthen its presence

in the United Kingdom, Europe, the Middle East, and North Africa Through this partnership, Raya CX

seeks to provide integrated, multichannel customer experience services that support global clients while

creating opportunities for cross-border service delivery

Alaa El Khishen, CEO of Raya CX, stated Signing this MoU at one of the UK’s leading industry events

marks a pivotal step in our global expansion We are excited to partner with RSVP and value ITIDA’s

support Together, we aim to unlock new growth opportunities and deliver exceptional value to clients

worldwide This collaboration further reinforces Raya CX’s position as a global leader in customer

experience management and BPO services, showcasing Egypt’s talent and capabilities to international markets

About Raya CX

Raya Customer Experience (Raya) is a leading provider of customer experience

management and business process outsourcing services, with over 20 years of experience

delivering multichannel contact center solutions, digital transformation services, and back-office

support to global clients across diverse industries

About RSVP (Media Response)

RSVP is a UK-based provider of customer engagement, outsourcing, and campaign

management services, delivering innovative, people-centric solutions designed to

enhance brand–customer interaction and optimize operational efficiency