رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

LG Electronics Unveils AI-Driven Home Solutions and Expansion Plans at LG InnoFest 2026 MEA

LG Electronics showcased its cutting-edge AI-driven home innovations and regional

expansion strategy at LG InnoFest 2026 MEA in Abu Dhabi, attracting over 250 partners

and media representatives from across the Middle East and Africa (MEA) The event

highlighted LG’s AI Home ecosystem, regional product solutions, and growth plans

emphasizing the company’s commitment to enhancing consumer lifestyles through AI technology

 AI Home Ecosystem: Transforming Smart Living in the MEA Region

During LG InnoFest 2026, LG Electronics introduced its integrated AI Home ecosystem

which combines smart appliances, IoT sensors, and generative AI technologies The system

enables intuitive voice interactions, automated home management, and enhanced energy

optimization and home security Powered by the LG ThinQ platform, the ecosystem is designed

to adapt to individual user needs while also supporting an open architecture that integrates

third-party devices This flexibility is perfect for both residential and B2B applications, including

smart homes, apartments, and hospitality projects across the region

 LG’s Vision for a “Zero Labor Home”: Reducing Household Burdens with AI

As part of its ongoing innovation efforts, LG Electronics emphasized its “Zero Labor Home

vision, where AI-enabled systems automatically adapt to user behavior and environmental

conditions This reduces the daily household burden, allowing users to enjoy a more comfortable

efficient, and convenient living experience By leveraging AI and machine learning, LG aims to

simplify routine tasks and enhance the overall quality of life

 AI-Powered Product Solutions Tailored for the MEA Market

LG also unveiled a wide range of AI-powered home appliances tailored specifically

for the Middle East and Africa markets These include

Advanced Clothing Care Solutions Powered by AI Core-Tech, these solutions offer

intelligent garment care for a variety of fabrics, optimizing washing and drying cycles

Next-Generation Kitchen Appliances: Designed with built-in aesthetics and intelligent

functionality, these appliances enhance the cooking experience while providing

energy-efficient solutions AI-Powered Cleaning Solutions From robot vacuums

to stick vacuums, LG’s cleaning devices feature advanced AI technologies that

optimize cleaning efficiency and adapt to various home environments

In addition, LG presented its latest premium TV lineup, which includes advanced

personalization features through the webOS platform, offering a more immersive

and tailored viewing experience for consumers

Expanding LG’s Product Portfolio to Meet Regional Demand

In alignment with its regional commitment, LG announced plans to expand its product

portfolio to serve a broader range of consumers across the MEA region The company

will introduce additional mid-range and entry-level products to cater to a diverse consumer

base Furthermore, LG is committed to designing products that match local lifestyle needs

including customized refrigeration, laundry solutions, and built-in kitchen appliances that

align with regional housing and usage patterns

“Our Promise”: Strengthening Customer Experience Through Localized Service Programs

LG also emphasized its commitment to enhancing the customer experience in the region through its

Our Promise” initiative This program focuses on providing market-specific services and support

to ensure the long-term performance and satisfaction of LG products. By offering tailored services

and support, LG aims to build stronger relationships with consumers across the region

 Looking Ahead: Accelerating Growth in the MEA Region

Looking to the future, Phil Jung, Regional Director of LG Electronics Middle East

and Africa, stated, “LG InnoFest 2026 MEA provided an opportunity to share how

we are approaching innovation and growth in this region By combining AI technologies

with a deeper understanding of local needs, we aim to deliver solutions that are practical

relevant, and valuable for consumers across the MEA region To accelerate its growth

LG Electronics plans to continue investing in AI technologies, strengthen local partnerships

enhance service infrastructure, and expand its offerings in smart home solutions and smart

buildings for both residential and business sectors across the region

LG Electronics remains at the forefront of AI-powered innovation in the smart home

and appliance sectors By aligning cutting-edge technology with the evolving needs

of the Middle East and Africa, LG is set to revolutionize home living and business

solutions across the region, driving both consumer satisfaction and regional growth

Banknbox and ASD Smart Partner to Develop Instant Payment Infrastructure and Enhance Financial Access in Sudan

 Banknbox, a leading provider of digital banking and payment solutions, has signed

a groundbreaking strategic partnership with ASD Smart, a Sudanese company specializing

in digital and smart solutions The collaboration is set to play a pivotal role in transforming

Sudan’s financial sector, aligning with the rapid global shift toward digitalization

Building an Advanced Digital Payment Infrastructure in Sudan

The partnership focuses on developing and operating cutting-edge digital systems

and platforms for Sudanese banks, with a key objective being the establishment of

an instant payment infrastructure This infrastructure will be built in accordance with

the latest international technical standards, ensuring that Sudan’s financial sector

remains competitive and future-ready As the Sudanese market faces significant

challenges in accessing traditional banking services, this collaboration comes at a

crucial time With many individuals currently unable to access conventional banking

channels, financial inclusion has become a national priority for driving economic growth

and stimulating both commercial and investment activities

Key Players in the Partnership

The collaboration brings together two industry leaders

Banknbox A regional leader in digital banking and payment technology platforms

known for its expertise in financial systems engineering and scalable infrastructure

that meets global standards ASD Smart A Sudanese company with extensive experience

in digital solutions, boasting a strong network within the Sudanese banking ecosystem

ASD Smart has established ongoing collaborations with several banks and has made

significant progress in obtaining licenses for a central financial switch

ASD Smart’s leadership team brings over 60 years of accumulated experience in Sudan’s

banking sector, including high-level management roles in major commercial banks

This ensures that the partnership adheres to governance, compliance, and regulatory

requirements while enabling scalable technical implementations

A Unified Payment Platform for Sudanese Banks

Under this strategic agreement, Banknbox and ASD Smart will collaborate to develop

a unified payment platform designed to connect Sudanese banks through a centrally

licensed transaction switch approved by the Central Bank of Sudan This new platform

will facilitate real-time interbank transfers, ensuring secure, efficient, and instant

financial transactions In addition to enabling instant payments, the platform will

also provide a comprehensive payment acceptance and settlement ecosystem

supporting various channels, such as

Mobile applications

Point-of-sale (POS) systems

E-commerce platforms

Online payment services

The initiative will contribute to reducing reliance on cash transactions, enhancing the

transparency of financial dealings, and ensuring that the system remains compliant with

regulatory standards It will also provide the necessary scalability to meet future demands

Fast-Tracking Digital Transformation in Sudan’s Banking Sector

ASD Smart aims to connect several Sudanese banks to the new platform before the

end of the year The project is expected to follow a structured implementation timeline

that prioritizes operational stability, compliance, and a rapid digital transformation in the

banking sector By leveraging existing market relationships and licensing achievements

the project rollout will be faster and more efficient than traditional greenfield implementations

Expanding Financial Access in Underserved Areas

Beyond instant payments, the partnership will support the creation of a comprehensive

digital infrastructure, designed to provide diverse payment solutions that extend to

underserved areas This will help increase financial access, especially in regions lacking

traditional bank branches By broadening financial services availability, this collaboration

plays a critical role in improving financial inclusion, which is essential for fostering economic

growth and raising living standards

Driving Economic Growth and Enhancing Financial Inclusion

Engineer Bassem Mahmoud, CEO of Banknbox, expressed his excitement about the partnership

calling it a significant step toward building a modern digital financial ecosystem in Sudan

He emphasized that the initiative will expedite Sudan’s digital transformation, enhance instant

payment services, and ultimately improve the overall efficiency of the banking system

Dr. Asjad Al Kazim, CEO of ASD Smart, also praised the collaboration, highlighting Banknbox’s

expertise in digital payment platform development She noted that the partnership is a strong

model of integration between technical capabilities, operational expertise, and deep market

knowledge The combination of Banknbox’s technical acumen and ASD Smart’s local market

understanding is poised to significantly enhance Sudan’s banking infrastructure

A Vision for a Digitally Empowered Sudan

This strategic collaboration marks a turning point for Sudan’s financial sector, with

both companies committed to accelerating digitalization and making financial services

more accessible to all The partnership represents a crucial step towards empowering Sudan’s

population with modern, efficient, and secure financial solutions Banknbox and ASD Smart aim

to not only address the immediate challenges of financial inclusion but also lay the groundwork

for long-term economic development through the integration of digital financial services

 A New Era for Sudan’s Banking and Payment Systems

The partnership between Banknbox and ASD Smart signals the beginning of a new

era for Sudan’s banking industry By developing instant payment systems and digital

payment infrastructure, the companies are poised to create a more inclusive financial

system, improve operational efficiency, and support the country’s ongoing economic development

Central Bank of Egypt and IFC Host Sustainable Finance Conference to Address Climate Change Challenges

 The Central Bank of Egypt (CBE), in collaboration with the International Finance

Corporation (IFC), is hosting a major conference titled “Innovating for Resilience

Financing for a Sustainable Future” on Sunday, February 15, 2026 The event aims

to bring together key policymakers, financial institution representatives, and private

sector leaders to discuss how financial systems can be more effective in addressing

the ongoing challenges posed by climate change

Driving Innovation in Sustainable Finance to Tackle Climate Change

The conference will serve as a platform for exploring innovative solutions in sustainable

finance that can help drive both environmental and economic resilience The Central Bank

of Egypt and the International Finance Corporation (IFC) will share insights on the critical

role of sustainable finance in enabling financial systems to adapt to climate risks while

maintaining economic stability This high-level event will focus on the need for financial

institutions to adopt greener, more resilient financial models, aiming to foster a more

sustainable economy that addresses the global impacts of climate change

Key Topics: Enhancing Financial Systems for a Sustainable Future

One of the core objectives of this conference is to enhance the efficiency of financial

systems by integrating sustainable financial practices that prioritize long-term resilience

Discussion will revolve around the latest trends in green financing, impact investing, and

innovative solutions for scaling sustainable finance across the region The event will also

provide a space for exploring the private sector’s role in driving the green economy forward

The panel discussions will highlight how public-private partnerships can help achieve sustainability

goals and create actionable solutions for tackling climate-related financial challenges

The Role of the Central Bank of Egypt and IFC in Shaping a Resilient Future

The Central Bank of Egypt (CBE) has long been a champion of integrating sustainability

into financial systems, striving to ensure that Egypt’s financial sector remains adaptable

to global environmental trends. The collaboration with the International Finance Corporation

(IFC) underscores Egypt’s commitment to building a financial ecosystem that promotes sustainable

investments, climate resilience, and economic stability

Private Sector Engagement: A Key Driver of Sustainable Development

The conference will also emphasize the importance of private sector involvement in financing

for a sustainable future Leaders from the private sector will share best practices for integrating

sustainability into business strategies and investment decisions The event seeks to foster

collaboration between the public and private sectors to create a more sustainable financial environment

Launch of ElSewedy Electric E-commerce Platform to Strengthen E-Commerce and Digital Energy Solutions in Egypt

Elsewedy Electric e-commerce Pioneers Egypt’s Industrial Digital Shift

February X, 2026 – Elsewedy Electric, a global leader in integrated energy, infrastructure, and digital solutions, has

officially launched Elsewedy Electric e-commerce, the company’s first fully integrated e-commerce platform.

This strategic initiative marks a significant step in Elsewedy Electric’s digital transformation journey and reflects its

commitment to expanding access to high-quality electrical solutions and products for consumers and businesses across Egypt.

The launch event brought together senior executives and strategic partners, including Banque Misr

as the banking partner and e& Egypt as the technology partner, alongside Paymob, Aramex, Cequens, and

TAC Universe, demonstrating a collaborative approach to delivering a seamless end-to-end digital commerce

experience for Egyptian users.

A Comprehensive Digital Hub for Electrical Solutions

Elsewedy Electric e-commerce serves as a one-stop online destination for essential electrical products, including

low-voltage wires, telecom cables, and electric vehicle (EV) chargers.

The platform emphasizes user-friendly design, operational efficiency, and an expanding portfolio of products

and services to meet the evolving needs of Egypt’s consumers and businesses.

Through an integrated digital ecosystem, the platform offers secure electronic payments, real-time logistics

tracking, and customer engagement management.

This positions Elsewedy Electric e-commerce as a cornerstone of Egypt’s growing e-commerce sector, catering both

to distributors and direct consumers nationwide.

ElSewedy Electric E‑commerce

Strategic Partnerships with Banque Misr and e& Egypt

Banque Misr provides crucial banking infrastructure, enabling secure online payments and supporting the platform’s financial

ecosystem. This collaboration aligns with Egypt’s national strategy to expand electronic financial services, enhance

accessibility, and accelerate the country’s digital transformation.

Meanwhile, e& Egypt contributes cutting-edge technology and supports the platform’s operational readiness.

Additionally, the platform features a loyalty program, allowing customers to earn reward points redeemable

through e& Egypt’s partner network, adding tangible value to the digital shopping experience.

Integrated Digital Ecosystem for Sustainable Growth

The platform leverages the expertise of multiple strategic partners:

Paymob provides scalable and secure payment solutions.

Aramex ensures reliable domestic and international logistics.

Cequens manages customer engagement and communication.

TAC Universe powers the loyalty and rewards program.

This collaborative ecosystem ensures seamless service delivery, operational efficiency, and a secure

shopping experience, reinforcing the growth of Egypt’s e-commerce landscape.

ElSewedy Electric E‑commerce

Leadership Insights on the Digital Initiative

Eng. Ahmed ElSewedy, Group President & CEO of Elsewedy Electric, stated:

“The launch of Elsewedy Electric e-commerce demonstrates our commitment to leveraging digital innovation

to serve Egypt’s market more effectively.

Collaborating with trusted partners allows us to provide an integrated platform that simplifies access

to high-quality electrical solutions and supports the country’s broader digital transformation.”

Hisham Okasha, CEO of Banque Misr, added:

“Our strategic partnership ensures a secure, advanced digital financial experience.

This initiative supports our mission to expand electronic banking services and drive sustainable economic

growth in alignment with Egypt’s national objectives.”

Eng. Hazem Metwally, CEO of e& Egypt, said:

“Partnering with Elsewedy Electric reflects our dedication to delivering innovative digital solutions

that provide real added value through reward points and integrated customer experiences.”

Islam Shawky, CEO & Co-Founder of Paymob, commented:

“As companies accelerate their digital transformation, payment solutions must evolve.

Our partnership enables a secure, scalable infrastructure for seamless e-commerce, empowering

industrial leaders to engage customers efficiently.”

Driving Regional Expansion and Market Growth

Elsewedy Electric e-commerce represents a strategic extension of Elsewedy Electric’s expertise in energy, infrastructure, and

digital solutions. The platform opens direct digital channels to Egyptian customers, with future plans for regional expansion

across Arab and African markets via cross-border e-commerce.

According to official company data, Elsewedy Electric (EGX: SWDY.CA) reported revenues of USD 5 billion in 2023, with 48

international offices, 31 production facilities, and export capacity to over 110 countries, reinforcing

its position as a leader in energy and infrastructure solutions globally.

Supporting Egypt’s E-commerce Ecosystem

Bashar Kikoloff, Regional Director of Aramex for Egypt, Sudan, Libya, Lebanon, and Syria, highlighted:

“Elsewedy Electric e-commerce marks a qualitative leap in Egypt’s e-commerce sector.

Our partnership provides integrated logistics solutions, ensuring efficient delivery and supporting cross-border expansion.”

ElSewedy Electric E‑commerce

The Monetary Policy Committee (MPC) of the Central Bank of Egypt (CBE)

The Monetary Policy Committee (MPC) of the Central Bank of Egypt (CBE)
today decided to cut key policy rates by 100 basis points. Accordingly, the overnight deposit
rate, overnight lending rate, and the rate of the main operation were reduced to 19.0 percent,
20.0 percent, and 19.5 percent, respectively. The discount rate was also cut to 19.5 percent.

The Monetary Policy

In addition, the CBE Board of Directors reduced the required reserve ratio (RRR) for
commercial banks from 18 percent to 16 percent. These decisions reflect the Committee’s
assessment of current inflation dynamics and the evolving outlook since the previous MPC
meeting.

Globally, economic growth continued to be resilient supported by relatively accommodative
financial conditions. However, this momentum continues to be dampened by geopolitical tensions,
trade policy uncertainty, and moderating demand in major economies. While inflation has been
broadly contained across advanced and emerging market economies, central banks have mostly
maintained a cautious approach to monetary easing.

 

Within commodity markets, ample global
supply has cushioned oil prices against shocks, while agricultural prices have shown varying
trends. Nonetheless, the global outlook remains subject to uncertainty, particularly from possible
supply-chain disruptions, adverse shifts in trade policies, and potential escalation of geopolitical
tensions.

Domestically, the updated CBE nowcast for Q4 2025 points to a marginal moderation in growth,
with real GDP growth expected to register around 4.9 percent, compared to 5.3 percent in the
previous quarter. Growth in Q4 2025 was driven by positive contributions from non-petroleum
manufacturing, tourism, and communications.

 

Furthermore, the CBE forecasts real GDP growth
to average 5.1 percent in FY 2025/26, up from 4.4 percent in the previous year. Nevertheless,
output remains below—but gradually approaching—potential capacity, with the current output
trajectory continuing to support the forecasted disinflation path in the short term. This indicates
that demand-side inflationary pressures are expected to remain contained under the current
monetary stance.

With respect to inflation, annual headline and core readings declined to 11.9 percent and 11.2
percent in January 2026, from 12.3 and 11.8 percent in December 2025, respectively, continuing
the downward trajectory observed throughout 2025. In particular, headline and core inflation
averaged 14.1 and 12.1 percent in 2025, down from 28.3 and 27.2 percent in 2024, respectively.

This deceleration was driven by food inflation reaching its lowest levels in four years, alongside a
slower deceleration in non-food inflation. The latter benefitted from recent exchange rate
appreciation, subdued demand due to the tight monetary stance, and favorable inflation
expectations.

 

While monthly dynamics are normalizing to pre-shock levels, January 2026 saw a
typical seasonal uptick ahead of Ramadan. However, this uptick was partially mitigated by mild
declines in non-food inflation, especially services. Overall, the recent broad-based easing in
monthly price dynamics and the declining frequency and magnitude of fiscal measures point to an
improving outlook.

Reflecting recent inflation outturns, CBE forecasts point to annual headline inflation remaining
largely stable near current levels in Q1 2026, and is expected to resume its broadly declining path
during the remainder of the year. As such, inflation is on track to reach the CBE target of 7 percent
(± 2 p.p.), on average, in Q4 2026, supported by a broad-based easing of inflationary pressures,
gradual dissipation of earlier shocks, contained demand-side pressures, and a strengthening of the
external position. However, the disinflation path remains constrained by relatively persistent non
food inflation and susceptible to upside risks, including a higher-than-expected pass-through from
fiscal consolidation measures to inflation, and a possible re-escalation of global and regional
geopolitical tensions.

In view of the above, the MPC judges that a 100-basis-point cut in key policy rates, complemented
with a two-percentage point reduction in the RRR, is consistent with upholding a monetary policy
stance conducive to achieving the inflation target. The reduction in the RRR aims to safeguard the
effectiveness of monetary policy transmission through ensuring effective pass-through of CBE
decisions to money markets and the broader economy by appropriately calibrating liquidity
conditions within the banking system.

 

Looking ahead, the Committee will determine the
magnitude and pace of monetary easing based on evolving economic conditions, with policy
decisions remaining contingent on the forecasted inflation trajectory, incoming data, and the
balance of risks. The Committee will continue to remain vigilant and stands prepared to adjust its
policy instruments as needed to fulfil its price-stability mandate, steering inflation toward the CBE
target of 7 percent (± 2 p.p.) in Q4 2026, on average.

LG Electronics Wins Ninth Consecutive AHRI Performance Award for HVAC Excellence

LG Electronics has been awarded the prestigious AHRI Performance Award for its Variable

Refrigerant Flow (VRF) systems, air-cooled chillers, and water-cooled chillers, marking the

ninth consecutive year of recognition This acknowledgment highlights LG’s unwavering

commitment to delivering efficient, reliable, and innovative HVAC solutions that meet the

growing demands of residential, commercial, and industrial applications

LG’s Consistent Excellence in HVAC Performance

The AHRI Performance Award, granted by the Air-Conditioning, Heating & Refrigeration Institute

(AHRI), recognizes manufacturers whose HVAC products meet or exceed their stated performance

claims during independent testing over a three-year period LG‘s latest performance certification

includes six product categories, ranging from VRF systems and chillers to residential water heaters

and forced-circulation heating and cooling coils This ongoing success underscores LG’s customer

centric approach and dedication to delivering top-tier quality across its entire HVAC portfolio

Highlighting LG’s Advanced VRF Systems and Chillers

Among the notable products evaluated this year, Multi V 5, one of LG’s advanced VRF systems

received special recognition for its exceptional operational performance and reliability Featuring

AI-based optimization, the system enhances operational efficiency and comes with an intuitive

control platform that simplifies system management For nine consecutive years, LG’s air-cooled

and water-cooled chillers have also earned AHRI Performance Award certification The chillers

leverage LG’s proprietary compressor technology, ensuring superior energy efficiency and performance

which positions LG as a leader in the HVAC industry

LG’s First-Ever Recognition for Residential Water Heaters

For the first time, LG’s residential water heaters were included in the AHRI evaluation

demonstrating the company’s expertise and innovation in heating, ventilation, and air

conditioning technology LG’s flagship Inverter Heat Pump Water Heater features the

exclusive DUAL Inverter compressor and boasts ENERGY STAR® certification for its

outstanding energy efficiency Additionally, the product operates at low noise levels

(42dB(A)) and offers a Turbo Mode via the LG ThinQ™ app for reliable hot water

supply during peak demand

A Commitment to Quality and Innovation in HVAC Solutions

James Lee, President of LG’s Eco Solution Company, commented “This recognition

from AHRI across multiple product categories reflects the consistent performance of

LG’s HVAC solutions. It is a testament to our disciplined approach to product development,

validation, and quality management Our ongoing focus is to provide energy-efficient

HVAC solutions that meet the diverse needs of our customers in various operating environments

More About LG’s HVAC Expertise

The LG Eco Solution Company (ES) specializes in advanced HVAC solutions, including chillers,

VRF systems, and residential water heaters Dedicated to delivering exceptional indoor comfort

and well-being, LG’s HVAC products integrate cutting-edge technology to optimize energy usage

while offering sustainable and reliable performance

For more information about LG’s HVAC solutions and to explore their full range

of products, visit www.lg.com/global/business/hvac

Media Contacts

LG Electronics, Inc.
Léa Lee: +82 2 3777 3981 | [email protected]
Jenny Shin: +82 2 3777 3692 | [email protected]
www.LGnewsroom.com

Egypt Unveils First National AI Language Model ‘Karnak’ at Ai Everything 2026 Summit

 Under the patronage of President Abdel Fattah El-Sisi, Egypt officially opened Ai Everything

Middle East & Africa (MEA) 2026 today in Cairo This major event, which marks the first

global AI summit and exhibition of the year, showcases Egypt’s strategic commitment to

becoming a regional leader in artificial intelligence (AI) The summit brings together over

350 AI enterprises, startups, and 100+ investors from over 30 countries, highlighting Egypt’s

growing role as a hub for AI innovation in Africa and the Middle East

Ai Everything 2026: A Milestone in Egypt’s AI Strategy

The Ai Everything MEA 2026 event, hosted by Egypt’s Ministry of Communications and Information

Technology (MCIT) in collaboration with GITEX, underlines the nation’s drive to incorporate AI into

its economic development and digital transformation The opening ceremony featured landmark

announcements on Egypt’s national AI initiatives, including the launch of Karnak, Egypt’s first large

language model (LLM) developed locally to serve as the foundation for AI applications across multiple

sectors, including education, healthcare, and government services Ahmed Alzaher, CEO of ITIDA

emphasized, “Ai Everything MEA Egypt 2026 is more than a summit – it’s a launchpad  innovation

investment, and collaboration that showcases the strength of Egypt’s AI ecosystem to the world

Launch of Karnak: Egypt’s National AI Language Model

The highlight of the event’s opening day was the unveiling of Karnak, Egypt’s national

AI language model. With a range of 30-40 billion to 70-80 billion parameters, Karnak is

designed to provide a powerful Arabic-first AI solution that can be used by startups

enterprises, and public institutions to build locally-grounded AI applications. This launch

is a significant step in Egypt’s National AI Strategy, which aims to position AI as a cornerstone

of the nation’s digital economy

Flagship AI Applications Launched at the Summit

The opening of Ai Everything 2026 also saw the introduction of various AI-powered

applications that reflect Egypt’s commitment to leveraging AI for national development

Among the key announcements were

SIA (Smart Interactive Assistant): A personalized AI tutor supporting Arabic language

and Egyptian history education for high school students

AI Legal Assistant: A tool to help citizens and small businesses navigate Egypt’s regulatory landscape

AcQua A natural language processing (NLP) tool designed to monitor calls at the Digital Egypt

call center for accuracy and professionalism

Healthcare AI Models: Locally trained models aimed at the early detection of

diseases like diabetic retinopathy, macular edema, and breast cancer

Torgoman: An automated translation engine specializing in legal and regulatory content

BelMasry: An NLP engine designed to support colloquial Arabic language processing

Egypt’s AI-Driven Future: Practical Applications for Government and Industry

Unlike many global AI summits focused on theoretical discussions or long-term projections

Ai Everything MEA 2026 took a more outcomes-focused approach, emphasizing practical

production-ready AI systems The event showcased live deployments of AI infrastructure in

sectors like government services, healthcare, fintech, cybersecurity, and smart cities The

event also highlighted Egypt’s Arabic-first AI models, designed to meet the unique regulatory

and operational requirements of Africa and the Middle East

Trixie LohMirmand, CEO of inD (global organizer of GITEX), noted, “AI represents the fastest

industrial transformation of our time, and Egypt is at the forefront of this transformation

driving speed and scale in AI adoption

Strategic Initiatives for Regional and Global Impact

In addition to the AI applications launched during the event, the AI-Share initiative was

introduced, a collaborative effort between the UNDP and Egypt’s Ministry of Communications

and Information Technology to share AI solutions with Arab and African nations. Another key

development is Loghat, an LLM-based application aimed at democratizing English language

education across Egypt, helping expand workforce readiness and improving employment

opportunities in the private sector

Egypt

Egypt’s Role in the Recalibrating Global AI Landscape

As the global AI economy continues to evolve, Ai Everything MEA Egypt 2026 positions

Egypt as a central player in the growing AI landscape Investors and tech leaders are

increasingly turning to emerging markets where AI can be developed closer to the end-users

deployed faster, and scaled with clearer commercial and societal impacts

The summit runs until 12 February 2026 at the Egypt International Exhibition Center

Visitors can expect to see AI models and solutions tailored to the unique needs of Africa

and the Middle East

Karnak, Egypt’s first national AI language model was unveiled

AI applications for education, healthcare, and government services were announced

The summit highlighted Egypt’s role as a regional leader in AI innovation

Practical AI infrastructure and sector-specific applications were showcased

About Ai Everything Middle East & Africa Egypt 2026

The inaugural Ai Everything Middle East & Africa Egypt 2026 is part of the GITEX GLOBAL series

held under the patronage of President Abdel Fattah El-Sisi Hosted by Egypt’s Ministry of

Communications & Information Technology, the event serves as a launchpad for AI innovation

investment, and collaboration The summit brings together leading AI enterprises, startups, investors

and government leaders to explore AI-driven applications that align with Egypt’s National AI Strategy

2025-2030 For more information, visit: www.aieverythingegypt.com

Media Contact
Sean Muir, PR Director, GITEX
[email protected]

Tharaa Misr and Golden Point Announce EGP 10 Billion Real Estate Partnership in Egypt

Tharaa Misr has entered into a strategic partnership agreement with Golden Point Real Estate

Developments, marking the beginning of a new era of collaboration between two seasoned

developers With a shared vision and strong expertise, the partnership aims to bring forward

high-value, innovative real estate projects that meet the growing demands of the Egyptian market

Strategic Collaboration to Address Market Needs

This collaboration is happening at a pivotal time for Egypt’s real estate market, which is

witnessing a significant surge in demand for innovative developments that strike a balance

between quality, affordability, and location The partnership comes with a clear objective of

offering projects that meet the needs of both clients and investors, providing properties with

high investment potential and strong market appeal

Tharaa Misr: Prime Location in New Cairo

Tharaa Misr The first project to emerge from this collaboration will be situated in one of the

most coveted locations in New Cairo, strategically chosen to meet current market

needs The site was selected to ensure ease of access, high-quality planning, and

exceptional investment value The developers have emphasized their commitment

to ensuring that the project serves as a benchmark for high-end developments in the area

Architectural Excellence: Collaborating with Industry Leaders

To ensure the project meets the highest standards, Hafez Consultants has been

appointed to handle the architectural design The partnership is committed to

delivering a high-quality, innovative real estate offering, with design elements

that reflect the latest trends and technological advancements in the industry

Additionally, ACE – Moharram Bakhoum, one of the leading and most established

engineering consultancy firms in Egypt and the Middle East, has been selected as

the general consultant for the project This collaboration underscores the strategic

focus on leveraging the expertise of industry leaders to guarantee superior execution

standards and high-quality construction

A Promising Future for the Egyptian Real Estate Market

This new strategic partnership between Tharaa Misr and Golden Point Real Estate

Developments marks a significant step in shaping the future of the real estate sector

in Egypt With an investment exceeding EGP 10 billion, the partnership is poised to

have a lasting impact on the market, catering to a growing demand for innovative

and high-value residential and commercial properties

WideBot AI and Ahmed El-Ghandour Announce New Educational Series on AI for Arab Audiences

WideBot AI, a leader in artificial intelligence solutions, has announced a strategic media

partnership with renowned science content creator Ahmed El-Ghandour to launch a new

educational series titled AQL with Ghandour The series will debut during the AI Everything

MEA – Egypt summit, where WideBot AI is participating as an official sponsor

Bridging the Gap Between AI and Public Understanding

The collaboration reflects WideBot AI’s commitment to expanding the reach of artificial

intelligence beyond technical and enterprise contexts, making AI concepts more accessible

to the general public The “AQL with Ghandour” series will simplify complex AI topics and

showcase practical applications in an easy-to-understand format, using science-driven

content to educate viewers This initiative aligns with Ahmed El-Ghandour’s longstanding

mission to make advanced technologies more comprehensible to Arab audiences

Known for his ability to communicate complex ideas through storytelling, El-Ghandour

aims to break down common misconceptions surrounding AI and foster a more informed

responsible approach to its adoption

El-Ghandour’s Digital Influence and Global Recognition

Ahmed El-Ghandour, the creator and host of the highly successful educational

program El Daheeh, has garnered significant digital influence in the Arab world

His program has amassed over 2.5 billion views across various platforms, with

a following of more than 12 million fans. El-Ghandour’s work has earned him

multiple accolades, including a spot on the Forbes 30 Under 30 Middle East list

and a nomination for the IBC Young Pioneer Award He has also participated in

global forums such as Cannes Lions and the World Government Summit

WideBot AI: Pioneering Informed AI Adoption

WideBot AI views informed AI adoption as a crucial element in building a sustainable

AI ecosystem, particularly among decision-makers in governments and enterprises

By partnering with Ahmed El-Ghandour, the company aims to create a balanced

knowledge-driven conversation about AI The goal is to engage the audience in

meaningful discussions that address real-world questions about AI, avoiding hype

and oversimplification The partnership also addresses a significant digital gap

Arabic currently represents only around 0.66% of the web data used to train global

AI models, which affects the performance of AI systems in Arabic-speaking regions

This underscores the importance of developing AI models tailored to the Arabic language

and the cultural needs of the Middle East and North Africa (MENA) region

AI Applications in Key Sectors: Healthcare, Education, and Beyond

The “AQL with Ghandour” series will take a deep dive into the world of artificial

intelligence, beginning with foundational concepts and progressing to more advanced

topics, such as large language models and human-AI interaction The series will also

explore AI’s real-world applications across critical sectors like healthcare, education

business, finance, and government In addition to technical discussions, the series will

tackle important social and ethical issues related to AI, including its impact on the future

of work and the evolving role of human agency in an increasingly automated world

The episodes will be presented in an accessible, engaging format that encourages informed

critical engagement with the subject matter

AI Everything Summit: A Launchpad for AI Education in MENA

The launch of “AQL with Ghandour” comes at a time of significant digital growth

in the Middle East and North Africa, a region where digital advertising reached $6.95 billion

in 2024, and social media usage exceeds 228 million users Additionally, over 65% of the

population in MENA is under the age of 30, creating a dynamic, digitally engaged audience

eager for high-quality Arabic educational content

The Strategic Importance of Raising AI Awareness

Eng. Mohamed Nabil, Co-Founder and CEO of WideBot AI, commented on the collaboration

“The future of artificial intelligence in our region depends not only on technological advancement

but also on informed adoption At WideBot, we believe that raising awareness is a strategic pillar

of the AI ecosystem Our partnership with Ahmed El-Ghandour helps bridge the gap between

complex AI systems and public understanding, enabling both citizens and decision-makers to

engage responsibly with these technologies

El-Ghandour: AI as an Integral Part of Our Future

Ahmed El-Ghandour, host of El Daheeh, shared his thoughts on the partnership

Artificial intelligence is no longer just a technical subject; it is shaping how we work

learn, and make decisions. Through ‘AQL with Ghandour,’ we aim to approach AI with

clarity and intellectual honesty, asking meaningful questions and presenting knowledge

without the hype or alarmism that often surrounds the topic. Our goal is to empower

audiences to understand AI, not overwhelm them with unnecessary complexity

WideBot AI: Revolutionizing AI for the MENA Region

WideBot AI is at the forefront of developing AI solutions that are specifically designed

for the MENA region The company focuses on creating advanced language models and

AI-driven platforms that help businesses, governments, and enterprises in the region

enhance customer experiences, improve decision-making, and automate operations

With a special focus on the Arabic language, WideBot AI aims to offer customized

solutions that address the unique cultural and operational needs of the MENA market

Maha Nagy Named “Brand Communications Leader of the Year” for 2025 at Global Brand Awards

 Maha Nagy, Chief Communications Officer at Orange Egypt, has been named the

Brand Communications Leader of the Year” for 2025 by the prestigious Global Brand Awards

This distinguished recognition underscores Nagy’s leadership in driving excellence in brand

communications across Egypt and the broader region

Maha Nagy’s Pivotal Role in Elevating Orange Egypt’s Brand Leadership

The Global Brand Awards honor Maha Nagy for her crucial role in crafting and implementing

integrated brand communication strategies that have played a key role in strengthening Orange

Egypt’s position as one of Egypt’s leading telecom operators Under her guidance, Orange Egypt

has enhanced its corporate visibility and media presence, effectively building a strong and sustainable

brand image that resonates across multiple channels

Innovative Approach to Brand Communications

The “Brand Communications Leader of the Year” award celebrates Maha Nagy’s

exceptional career, marked by her innovative approach to brand communications

Through the combination of reputation management, strategic partnerships, and

forward-thinking media strategies, she has bolstered public trust in the Orange Egypt

brand, elevating its influence in both the social and economic spheres

Global Recognition Through Rigorous Evaluation

Maha Nagy’s selection for this prestigious award was the result of a meticulous evaluation

conducted by independent research organizations This extensive study involved over 18,000

global companies, focusing on key factors such as technological innovation, service efficiency

strategic partnerships, customer experience, and sustainable growth under a prominent industry brand

The Importance of Global Brand Awards

The Global Brand Awards are among the most esteemed international honors that recognize

excellence in various sectors, including technology, education, services, finance, and hospitality

Awarded by Global Brands Magazine, a UK-based publication renowned for its research on global

brand performance, the awards use a comprehensive methodology that evaluates operational

excellence, corporate identity, market influence, and overall service quality

Empowering Women in Leadership: A Key Milestone

This honor also highlights the growing role of Egyptian women in driving institutional

transformation and shaping brand excellence Maha Nagy’s recognition serves as a testament

to the ability of national talent to excel on the global stage in brand communications and

reputation management, while enhancing Egypt’s economic image and elevating its brands

on the international platform

Maha Nagy’s Leadership at Orange Egypt

Since joining Orange Egypt in 2017 as Chief Communications Officer, Maha Nagy has been

instrumental in repositioning the brand and solidifying its cultural ties with society Her

strategic direction has strengthened Orange Egypt’s leadership position in the highly

competitive Egyptian telecommunications market, positioning the brand for long-term success

African E-commerce Platform “eCom Afrika” and “Egytrans Logistics Solutions” Sign Strategic Memorandum of

In a major strategic move aimed at supporting intra-trade and consolidating th supporting logistics infrastructure for Small and Medium-sized Enterprises (SMEs), Egytrans Logistics Solutions, a member of the Egytrans NOSCO group and leading integrated platform in transport and supply chain management services, signed a strategic Memorandum of Cooperation with the African E-commerce Platform “eCom Afrika”.

African E-commerce Platform

This alliance focuses on providing integrated, high-efficiency logistics solutions connecting Egyptian exporters with African markets, leveraging the company’s historical presence within the continent, within the framework of a joint direction to support the integration of digital commerce and cross-border logistics infrastructure to serve the growth of Egyptian exports within the African continent.

Studies by regional trade and development institutions indicate that the volume of intra-African trade is witnessing accelerated annual growth driven by the African Continental Free Trade Area (AfCFTA). While SMEs represent more than 80% of economic entities on the continent, they face logistical challenges that raise market access costs by over 30% in some African countries compared to global markets.

Data from East and West African markets also show that demand for cross-border shipping solutions is growing at rates ranging between 12–15% annually, with trade volume concentrated in pivotal markets such as Kenya, Nigeria, Ghana, Rwanda, Tanzania, and Cameroon, as regional distribution gateways connecting production and consumption within the continent.

This cooperation comes as a key strategic pillar for the African E-commerce Platform, combining the digital leadership of the eCom Afrika platform with the deep logistical expertise and extensive continental network enjoyed by Egytrans. The cooperation aims to empower SMEs and overcome logistical obstacles facing them, contributing to improving supply chain efficiency and raising the level of services provided to Egyptian exporters, and enhancing the competitiveness of Egyptian products in African markets according to the highest standards of speed, quality, and cost, in line with the requirements of this growing market.

In this context, Mr. Mohamed Halaby, Executive Chairman of the African E-commerce Platform “eCom Afrika”, stated: “Our alliance with Egytrans Logistics Solutions translates our strategic vision of building physical and digital bridges connecting the continent’s economies. It is a collaboration that embodies the concept of true African-African partnership, where we integrate our digital strength with a deep-rooted logistical heritage to serve the most dynamic sector in our economy, namely Small and Medium-sized Enterprises. This is not merely a service agreement; it is an investment in building the continental competitiveness of the Egyptian economy and for our partners in Africa.”

 

For his part, Eng. Ahmed Abdeen, Managing Director and CEO of the African E-commerce Platform “eCom Afrika”, explained the operational details: “This partnership is a fundamental step to build the logistical backbone for our intra-trade in Africa. We realize that cross-border transport and shipping challenges have been a
major obstacle to the growth of trade especially for SMEs. Through our collaboration with Egytrans Logistics Solutions, we provide a logistical lifeline based on an established and reliable African network, enabling our companies to compete with merit and ensure their products arrive with high quality and efficiency.”

Eng. Mohamed Nadim, Managing Director for Commercial Affairs and Operations at Egytrans NOSCO Group, stated: “The importance of this cooperation comes in light of the current structural transformations of African trade witnessed by the continent in trade patterns and supply chains, driven by the AfCFTA agreement and the growth of digital commerce. In response to these transformations, Egytrans is developing its business model to align with the changes through a regional logistics platform that supports larger trading volumes and advanced service levels in African markets.”

 

Nadim also pointed out that, based on what regional supply chain studies show, consolidating transport, warehousing, and customs clearance operations within an integrated system can reduce transit time by 25–30% and lower total logistics costs by up to 15–20%. These indicators reflect the significant opportunities for companies working in intra-trade when adopting integrated operating models.

In this context, he emphasized enhancing Egytrans‘ position as a strategic partner for Egyptian exporters in Africa through an advanced logistics system based on its existing operational efficiency, risk management, and improving economic returns for intra-trade movement. This step aligns with its expansion strategy, as it continues to develop its current regional platform while adding advanced services such as shipment tracking and improving integration between African markets, contributing to enhancing value-added for clients and consolidating its leadership in the region.

 

These initiatives confirm Egytrans’ commitment to maximizing the utilization of market opportunities and driving the growth of its investments and business volume to serve intra-trade and support the Egyptian economy on the continental level.

Strategic Cooperation Pillars:
• Providing Integrated “Door-to-Door” Logistics Solutions: Designing comprehensive service packages including international transport (sea and land), warehousing, packing, and customs clearance, leveraging the company’s extensive network to ensure speed and delivery reliability.

• Technological Integration: The partnership seeks to integrate the eCom Afrika digital platform with Egytrans’ smart logistics systems, allowing real-time shipment tracking and ensuring the highest levels of transparency and efficiency for clients.

• Feasibility Studies and Regulatory Support: The partnership relies on Egytrans’ deep expertise in laws and customs regulations in the targeted African markets to facilitate operational processes and ensure legal compliance.
• Empowering SMEs: Allocating flexible competitive offers that suit the needs and capabilities of SMEs, contributing to significantly reducing export costs.

This cooperation aligns with national strategic goals to support Egyptian non-petroleum exports and reflects the Egyptian direction to deepen economic ties with partners in the African continent. The cooperation benefits from the integrated operational capabilities of Egytrans, which provides a reliable regional logistics platform that enables facilitating the movement of intra-trade and enhances operational efficiency to reduce logistics costs, supporting economic growth and enhancing the value of Egyptian investments in African markets.

Bosta and Mastercard Partner to Boost E-Commerce Growth and Empower SMEs in Egypt

Bosta, a leading e-commerce enabler in Egypt, has announced a strategic partnership

with Mastercard to support small and medium-sized enterprises (SMEs) by offering

integrated solutions that aim to accelerate the growth of e-commerce in Egypt This

collaboration is designed to address the evolving needs of the market and promote digital

transformation for businesses across the country

Exclusive Discount Program for Mastercard Business Cardholders

As part of the collaboration, Mastercard and Bosta will launch a dedicated discount

program for Mastercard Business cardholders This program will offer exclusive access

to preferential benefits on Bosta’s logistics services, enabling businesses to streamline

their operations and scale more effectively in the competitive e-commerce landscape

Combining Logistics Expertise with Digital Payment Solutions

By leveraging Bosta’s advanced logistics infrastructure and end-to-end e-commerce capabilities

alongside Mastercard’s global reach, expertise in digital payments, and data-driven insights

the partnership aims to create a comprehensive ecosystem that simplifies business operations

This integration of logistics and payment solutions will help businesses optimize their processes

expand into new markets, and enhance operational efficiency

Accelerating Digital Transformation for SMEs in Egypt

The collaboration is set to support SMEs in Egypt by providing secure, reliable

payment technologies and access to business enablement resources Mastercard’s

extensive network of financial institutions and its innovative digital solutions will

empower businesses to embrace digital transformation, expand their reach, and

build long-term resilience in the face of changing market dynamics

Empowering Growth and Competitiveness in Egypt’s E-Commerce Market

Mohamed Ezzat, CEO of Bosta, commented on the collaboration “We are excited

to partner with Mastercard in this important initiative to empower businesses with

technology-driven logistics solutions As an enabler of e-commerce, Bosta helps merchants

grow strategically and stay competitive in a rapidly evolving market This partnership will

deliver real value to our customers and strengthen Egypt’s e-commerce ecosystem

Mohamed Assem, Country Manager for Egypt, Iraq, Lebanon, and Syria at Mastercard, stated

SMEs play a vital role in shaping resilient economies At Mastercard, we are dedicated to creating

connected ecosystems that empower businesses through cutting-edge digital solutions By working

with Bosta, we are combining our payments expertise with logistics capabilities to foster business

growth and contribute to the advancement of Egypt’s digital economy

A Collaborative Approach to Building a Resilient E-Commerce Ecosystem in Egypt

Through this collaboration, Bosta and Mastercard are working together to create

a more agile and innovative e-commerce landscape in Egypt This integrated approach

will enable SMEs to navigate growth challenges, adapt to market changes, and scale

efficiently with the support of advanced digital solutions and logistics services