رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Rock Developments Unveils “Rock for People” Platform to Strengthen Social Responsibility

In a strategic move to reinforce its commitment to Corporate Social Responsibility (CSR)

Rock Developments has unveiled a new initiative titled “Rock for People”a dedicated social media

platform aimed at empowering communities and driving sustainable social impact

This platform will act as a central hub for public interaction, fostering idea exchange, dialogue

and collaboration between the company and society By launching “Rock for People,” Rock Developments

underscores its mission of investing in people, supporting community development, and promoting real

long-term value for society

Engaging Citizens to Shape Community-Focused Initiatives

According to Eng Parthena Doss, Board Member at Rock Developments, this launch marks a significant

evolution in the company’s CSR efforts ‘Rock for People’ is not just a communication tool—it’s an invitation

to our community to collaborate, share their idea, and be part of a bigger impact. We want to listen, respond

and act on the causes that truly matter to people,” Doss explained The page will provide an open channel

for citizens to propose new social projects, initiatives, and community concerns, allowing Rock Developments

to identify impactful areas for support and engagement

Building on a Strong Legacy of Social Responsibility Since 2017

Rock Developments has actively pursued CSR efforts since 2017, launching several initiatives

under the slogan “Continuing in Goodness, and I Can”. These programs have spanned diverse

areas of community support, consistently reflecting the company’s belief that successful businesses

must contribute meaningfully to the communities they serve

Beyond Real Estate: A Broader Vision for Corporate Responsibility

Doss further highlighted the company’s philosophy that a real estate developer’s role should

not be confined to building urban infrastructure “We are not separate from the communities where

we operate—we are part of them. Our influence goes beyond physical development to include social

cultural, and human dimensions Rock Developments is committed to creating inclusive, supportive

and resilient communities,” she said

Rock Developments

“Rock for People”: A Strategic Step in Embedding CSR into Corporate Culture

The launch of “Rock for People” reinforces Rock Developments’ broader vision of integrating

CSR initiatives into its core business strategy It aims to position the company not only as a leading

real estate developer, but also as a trusted partner in nation-building through active social engagement

With this initiative, Rock Developments continues to lead by example demonstrating that investing in people

and supporting social causes is essential for long-term business sustainability and positive community impact

Primary Keywords Used Rock Developments, Corporate Social Responsibility, CSR initiatives, community

development, investing in people Secondary Keywords Embedded community engagement, sustainable

development, real estate developer CSR, social impact, public participation

Structure Short paragraphs, meaningful subheadings, natural keyword placement for optimal search engine visibility

LMD Unveils State-of-the-Art Cooling System to Power One Ninety, Setting a New Standard for Sustainable Urban Living

Landmark Developments (LMD), Egypt’s leading real estate developer, has announced the inauguration of its most advanced cooling system to date, a cutting-edge District Cooling Plant (DCP) delivered in collaboration with Medcom – MLE as contractor and Allied as consultant.

LMD Unveils State

This reflects LMD’s ongoing drive to introduce world-class infrastructure that enhances sustainability across its destinations.

The facility will power One Ninety, LMD’s flagship mixed-use destination in the heart of New Cairo. Strategically located at the intersection of South 90th Street and the Ring Road, One Ninety brings together business, hospitality, retail, and residential experiences in a vibrant, walkable environment.

 

The project is home to Cairo Design District, the Business Quarter, luxury hotels, and curated lifestyle destinations, making it one of Egypt’s most dynamic urban hubs.

 

Marking a major infrastructure milestone for One Ninety, the new DCP is a centralized system that produces and distributes chilled water to the entire development for air-conditioning.

 

Designed for consistent comfort and operational efficiency, it replaces traditional standalone cooling units with a single high-performance network, reducing energy consumption and maintenance requirements while improving reliability.

 

This approach underscores LMD’s commitment to integrating advanced technology into every layer of its development, ensuring both residents and businesses benefit from cost efficiency and an elevated quality of life.

The plant is equipped with world-leading technology and components, including EVAPCO cooling towers, Schneider electrical panels, Elsewedy transformers, and TRANE chillers. Together, these brands bring global-grade performance, ensuring the system operates with precision, durability, and optimal efficiency under varying demand conditions.

 

لاند مارك العقارية

Built for scalability, the DCP at One Ninety is designed for robust performance and reliability, featuring a total installed cooling capacity of 9,350 TR.

 

Its electrical chillers achieve a high cooling efficiency of 0.6167 kW per ton, while the system’s full N+1 redundancy ensures continuous operation, with at least one chiller always on standby to meet the development’s operational load and international standards.

Beyond that, real-time monitoring through SCADA and the use of variable-speed drives on pumps and fans allow the plant to adapt dynamically to demand, optimizing energy consumption and reducing wear on equipment.

 

In addition, the cooling towers incorporate automated blowdown, drift eliminators, and chemical dosing, enhancing water efficiency across the system. These features provide a resilient, flexible, and energy-conscious solution tailored to the needs of One Ninety’s diverse mix of buildings, advancing the shift towards a sustainable future.

“We are proud to see the DCP come to life as part of One Ninety. This milestone reflects our commitment to building developments that combine comfort, efficiency, and sustainability,” stated Eng.

 

Amr Sultan, CEO of LMD. “It is an important step in creating an environment where residents, visitors, and businesses can enjoy the very best of what New Cairo has to offer. One Ninety’s cooling system is an investment in that future, combining advanced cutting-edge technology with our commitment to quality and innovation.”

The DCP’s sustainable design integrates a unique hybrid configuration of high-efficiency electric and gas-powered chillers, advanced automation, and smart water management systems to minimize energy use and reduce environmental footprint.

Engineered to deliver consistent cooling with lower emissions and optimized water consumption, the system supports a more resource-efficient urban environment. This aligns with LMD’s broader sustainability approach and highlights the company’s role in shaping lifestyle destinations that balance modern living with environmental responsibility.

Brassbell and Belmazad Partner to Turn Auctioned Real Estate into Profitable Hospitality Ventures in Egypt

In a move set to redefine the intersection between real estate technology and hospitality

investments in Egypt, Brassbell Hospitality Group (BHG) has announced a strategic partnership

with Belmazad, the country’s leading digital auction platform The collaboration introduces a pioneering

model to transform auctioned properties in Egypt into high-value hospitality assets, merging proptech

innovation with end-to-end operational expertise in the hospitality sector

A New Model for Real Estate Investment in Egypt

This landmark partnership establishes a framework for repurposing underutilized real estate

assets acquired through public and private auctions into income-generating, investment-ready

hospitality destinations By combining Belmazad’s tech-driven auction ecosystem with Brassbell’s

hospitality development capabilities, the initiative aims to unlock untapped value in Egypt’s real estate landscape

Belmazad: Pioneering Proptech and Transparent Asset Discovery

As one of Egypt’s most trusted names in proptech, Belmazad has built a reputation for its transparent

data-driven approach to real estate auctions The platform is backed by institutional partners, including

Banque Misr , and curates exclusive portfolios of off-market and underutilized properties, which are often

unavailable in the open market Belmazad leverages verified market data and competitive bidding processes

to answer one of the real estate industry’s most pressing questions “What is an asset really worth

This aligns directly with Egypt’s national vision to maximize the utility of idle assets and expand private

sector involvement in the hospitality and tourism industries

Brassbell Hospitality: Leading the Serviced Apartment Market in Egypt

With a current portfolio of over 850 serviced apartment units in Egypt and Saudi Arabia, and a projected

pipeline exceeding 1,250 units by the end of 2025, Brassbell Hospitality Group is Egypt’s largest operator

in this segment The company is recognized not only for its scale but also for its innovation in developing

integrated hospitality concepts that include development, design, operations, asset management, and technology

This unique ecosystem positions Brassbell as the preferred partner for converting real estate assets into

turnkey hospitality ventures, particularly in emerging and underdeveloped areas across Egypt and the Middle East

Key Pillars of the Strategic Partnership

The collaboration between Brassbell and Belmazad will be structured around five core pillars aimed

at creating a scalable, investment-ready model for repurposing real estate

Hospitality-Led Asset Activation Applying Brassbell’s feasibility studies and operational overlays

to unlock the potential of auctioned real estate

Co-Listing and Market Positioning Promoting curated, hospitality-ready assets on Belmazad’s

auction platform with tailored investment positioning

Acquisition and Capital Participation Enabling Brassbell and affiliated investors to acquire

assets at auction with forward-operator commitments, boosting value and reducing risk

Mutual Referral and Lead Generation Creating referral channels to connect asset owners

buyers, and investors across both platforms for cross-platform investment opportunities

Joint Marketing and Investor Engagement Launching co-branded campaigns, investment

decks, and educational initiatives to raise awareness of hospitality-focused real estate investment opportunities

Executive Insights: A Vision for Transformative Growth

Commenting on the partnership, Ahmed Ayman Ibrahim, Chairman of Brassbell Hospitality Group, stated

“This collaboration with Belmazad marks a pivotal step in our mission to reimagine the intersection of real

estate and hospitality Together, we’re establishing a transparent and forward-looking investment pathway

that unlocks new value in underutilized assets while creating long-term opportunities for investors and

communities alike  Mahmoud Farahat, CEO of Belmazad, added

“Our partnership with Brassbell underscores our commitment to expanding the reach and impact

of real estate auctions in Egypt With institutional support and Brassbell’s operational expertise

we’re turning auctioned properties into ready-to-operate hospitality investments a model that

brings trust, accessibility, and growth potential to the market

Governance and Execution Oversight

A Joint Coordination Team featuring senior executives from both companies will oversee

the partnership, ensuring effective governance seamless execution, and prioritization of high-potential assets

Egypt’s Real Estate and Hospitality Sectors Converge

This strategic alliance between Belmazad and Brassbell signals a broader trend in Egypt’s

investment landscape the convergence of real estate technology and hospitality development

As Egypt continues to attract domestic and foreign investors, this initiative positions the country

as a regional hub for innovative asset transformation, paving the way for sustainable growth in

tourism and real estate

COMEX Oman 2025 Concludes with Over 150 Deals and 430 Participants from Around the Globe

The 34th edition of COMEX Oman 2025, the region’s premier technology and innovation exhibition and conference, concluded successfully on Thursday, September 11, at the Oman Convention and Exhibition Centre.

The event ran from September 8 to 11, drawing participation from top-tier government agencies, international tech firms, and emerging startups.

Over 150 Deals Signed Across Key Tech Sectors

:This year’s edition marked a new milestone, with the signing of over 150 deals and cooperation agreements in critical sectors including

Digital transformation

Cybersecurity

Artificial intelligence (AI)

Electronic payments

In total, 430 entities took part — including 35 government organizations — reinforcing the position of COMEX as a leading regional platform for digital innovation.

COMEX Oman

Strong Support for Tech Startups and Entrepreneurs

:The event served as a major catalyst for entrepreneurship and startup visibility

.152 tech startups showcased their innovations directly to potential investors and key decision-makers

.This created a vibrant networking space for strategic partnerships across Oman and the broader GCC region

.Visitor turnout exceeded 90,000, reflecting strong interest and the growing vitality of the Middle East’s digital economy

Participation of Leading Global Tech Companies

:The 2025 edition was powered by strategic sponsors and global technology giants, including

Omantel, Ooredoo, Vodafone

Google Cloud, Huawei, Oracle, Fortinet

Bank Muscat, Ahli Bank

Innovation enablers like Madayn and Riyada

.This multi-stakeholder engagement significantly enhanced the international profile of the event

COMEX Oman

Leadership Perspective: Collaboration as the Future of Digital Transformation

:Mr. Amr Baabood, CEO of Arab Data Analytics Company (organizer of COMEX), stated

“We are proud of COMEX 2025’s tangible impact. It proves that innovation, driven by collaboration between governments, private sector, and entrepreneurs, is the foundation of a more competitive and sustainable digital future.”

:Mr. Mohamed Sami, General Manager of Arab Data Analytics Company, added

“This edition has been a breakthrough in COMEX history. The number of deals and depth of participation solidify its position as a pivotal tech event in the region. We are committed to growing it as a global innovation hub.”

Egypt’s Prominent Role in COMEX Oman 2025

:Egypt made a notable appearance with several companies specializing in

Artificial Intelligence (AI)

Cloud Computing

Fintech (Financial Technology)

The Egyptian delegation showcased cutting-edge digital solutions, reinforcing the country’s role as a regional tech hub, and aligning with both Oman Vision 2040 and Egypt Vision 2030 for digital transformation and innovation.

COMEX Oman

Looking Ahead: COMEX Oman as a Strategic Innovation Gateway

.The closing ceremony included recognition of key stakeholders, government bodies, and local tech leaders

Organizers reaffirmed that future editions of COMEX Oman will continue to serve as a strategic bridge between governments, tech companies, and startups, fostering innovation and driving digital economies across the region — in line with regional and global digital transformation goals.

ITIDA and NTI Recognize Outstanding Students in Egypt’s Largest ICT Training Initiative

 The Information Technology Industry Development Agency (ITIDA) and the National

Telecommunications Institute (NTI) have honored 100 top-performing university students

as part of the first phase of Egypt’s largest summer training program in digital skills development

This initiative, launched in June 2025, aims to equip 10,000 students across all governorates with future

ready ICT skills, including artificial intelligence, cybersecurity, cloud computing, and software development

Empowering Egypt’s Youth with Digital and Freelancing Skills

The summer training program is part of Egypt’s broader digital transformation strategy

led by the Ministry of Communications and Information Technology (MCIT) Designed to build

digital capabilities and bridge the digital skills gap, the program provides a blended learning model

that includes both technical training and soft skills development, such as freelancing and personal branding

Leadership Highlights the Strategic Role of Youth in Egypt’s ICT Sector

Speaking at the ceremony, Eng Ahmed El-Zaher, CEO of ITIDA, praised the students’ achievements, stating

These students are the future of Egypt’s ICT industry. Their success reflects a generation ready to leave a

strong digital footprint locally and internationally He emphasized the importance of investing in human

capital as a driver for economic growth and noted that global tech companies are increasingly drawn to

Egypt due to its expanding digital talent pool El-Zaher highlighted the inclusive nature of the program

which provides access to students from various academic backgrounds and governorates, through both

CREATIVA Innovation Hubs and online learning platforms

Flexible Learning and International Certification Opportunities

ITIDA Dr Ahmed Khattab, Director of NTI, explained that the program offers flexible learning paths

allowing students to either specialize in one technical domain or gain multi-disciplinary exposure

to emerging technologies He noted a major mileston

More than 1,400 students earned international badges from NVIDIA’s Deep Learning

Institute after completing the “Getting Started with Deep Learning” course an initiative that

aligns with Egypt’s push toward AI readiness

Industry Exposure and Real-World Skill Development

ITIDA The event also included recognition of students who obtained Huawei’s HCCDA-Tech Essentials

certification in cloud computing fundamentals, and featured a Smart Village tour Students visited

companies like VOIS, BrightSkies, and SITECH Solutions, gaining firsthand insight into ICT workplace environments

Additionally, interactive sessions focused on career planning, communication skills, and personal development

core components of the program’s well-rounded training model

Nationwide Reach and Gender Inclusion

Eng Mahmoud Sofrata, Vice President of ITIDA, reaffirmed the agency’s commitment to nationwide

digital inclusion, noting that 40% of participants were female students, with efforts underway to further

increase female participation in future editions He also announced that outstanding students received

additional scholarships in areas such as Languages Enterprise Resource Planning (ERP)

Advanced technical specializations via SECC (Software Engineering Competence Center)

ITIDA Program Impact So Far

Since its launch in June 2025, the program has trained 6,125 students, distributed as follows

Greater Cairo: 2,220

Delta and Northern Egypt: 2,785

Upper Egypt: 905

Canal Region: 215

An additional 4,000 students are currently enrolled, ensuring the program stays on track to meet

its 10,000-student target

Building Egypt’s Global Position in ICT and Offshoring

This national initiative is a core component of MCIT’s strategy to transform Egypt into a regional

and global hub for ICT services and digital offshoring By investing in next-generation talent, Egypt

is strengthening its position in the global market and creating high-value job opportunities for its youth

Empire State Developments Fast-Tracks El Centro Business Park in Egypt’s New Capital

Empire State Developments has significantly accelerated construction progress at its flagship

commercial project, El Centro Business Park, strategically located in the Downtown district

of the New Administrative Capital (NAC) The developer has confirmed that the structural

phase will be completed within one year, with full project handover scheduled within two

years, in alignment with its robust implementation strategy

Strong Execution Reflects Market Credibility

Mostafa Mohsen, Chairman of Empire State Developments, emphasized that the rapid

construction progress reflects the company’s strong commitment to its client base and

reinforces its growing credibility in Egypt’s real estate market. He noted that once completed

the project will stand as a flagship reference in promoting the company’s future developments

Despite ongoing market challenges within the real estate and construction sectors, Empire State

has maintained momentum, showcasing its resilience and operational strength throughout the development process

Green Building and International Standards Implementation

Empire State The company has confirmed that El Centro Business Park is being developed in accordance

with green building standards, contributing to the national drive for sustainable development

in the NAC Construction and finishing works are fully compliant with international best practices

aligning with the state’s vision for eco-conscious urban development

Project Overview: El Centro Business Park

Situated on a total land area of approximately 6,000 square meters, El Centro Business Park

is a mixed-use commercial project featuring a ground floor and 15 repeated upper floors

in addition to three basement levels covering the full site footprint

Key features include

Ground Floor: Designed for restaurants and cafés

Floors 1–3: Dedicated to retail units

Floors 4–5: Allocated for medical clinics

Floors 6–15: Reserved for administrative office spaces

Top Floor: Features a panoramic restaurant with a separate private entrance

Strategic Sales Plan and Market Adaptability

The developer has reported that nearly 100% of the units have been sold, with the exception

of a single floor retained by the company. This forms part of a hedging strategy designed

to ensure financial flexibility and adaptability to any potential market fluctuations. The built-up

area of the project is intentionally limited to 30%, allowing for greater spatial efficiency and design quality

Prime Location with Dual Frontage

One of the most attractive aspects of El Centro Business Park is its strategic location

in the heart of Downtown NAC, featuring dual frontages—one on a major main street

and the other facing Central Park, offering premium visibility and accessibility for businesses and visitors alike

Project Execution by Leading Industry Entities

The construction works are being managed by a sister contracting company, ensuring

high levels of quality and project delivery efficiency Additionally, CBRE, renowned for

managing Egypt’s Iconic Tower, has been appointed for project management, while the

engineering consultancy is being handled by ACE Moharram Bakhoum, a leading name in the region

This collaboration with top-tier industry players highlights the strategic significance and anticipated

impact of El Centro Business Park within Egypt’s evolving commercial real estate landscape

With its advanced construction progress, strategic location, and commitment to international

and green building standards, El Centro Business Park by Empire State Developments is poised

to become a landmark commercial destination in the New Administrative Capital. As the project

continues toward completion, it stands as a testament to Empire State’s capability and vision in

delivering high-value, future-ready real estate developments

e& Egypt Rebrands Global Services to e& CX Solutions Egypt to Lead in Customer Experience

e& Egypt announced the strategic rebranding of its subsidiary, e& Global Services

to e& CX Solutions Egypt, marking a significant evolution in its business model This change

aligns with the company’s vision to become a leading consulting partner and provider of integrated

customer experience (CX) solutions worldwide

From Traditional BPO to Strategic Customer Experience Consulting

The rebranding reflects e& CX Solutions Egypt’s transition from conventional Business

Process Outsourcing (BPO) services to a comprehensive model offering strategic consulting

and innovative customer experience solutions Leveraging cutting-edge artificial intelligence

(AI) and data analytics, the company empowers businesses to design sustainable, interactive, and personalized

customer journeys that create continuous value with every interaction This shift positions e& CX Solutions

Egypt as a strategic partner in shaping the digital customer experience, moving beyond mere service provision

towards delivering impactful, value-driven engagements

CEO Sherif Attia Highlights Vision for Growth and Digital Transformation

Sherif Attia, CEO of e& CX Solutions Egypt, expressed his pride in unveiling the new brand identity

describing it as a milestone that reflects the company’s commitment to smarter and more connected

customer experiences Our new identity embodies our deep vision to reconstruct customer experience

on foundations that are intelligent, connected, and impactful We deliver more than traditional services

we provide insights and consulting that drive genuine growth and digital transformation,” said Attia

He further emphasized the company’s dedication to creating personalized customer experiences, fostering

long-term customer loyalty, and maximizing opportunities from every interaction. Attia affirmed e& CX Solutions

Egypt’s goal to maintain a flexible, market-responsive business model supported by the powerful e& brand to

forge strategic partnerships and add real value for clients

Comprehensive Service Portfolio Integrating Technology and Human Expertise

e& CX Solutions Egypt offers a broad spectrum of services including

Contact Center Solutions

Outsourcing Services (BPO)

Operational Consulting

Human Resources Management

Advanced Digital Technologies such as AI, Robotics, Knowledge Management, and Data Analytics

The company excels at blending technological innovation with human expertise to deliver tailored

customer experiences that meet the unique needs of each client

Egypt-Based Operations with Global Expansion Ambitions

Operating from Egypt as its primary hub and maintaining a strong presence in the UAE

e& CX Solutions Egypt plans ambitious expansion into Gulf Cooperation Council (GCC) markets

Europe, and the United States. The company aims to build a dynamic ecosystem that drives digital

innovation, customer experience excellence, and enterprise transformation across fast-growing markets

Strong Growth Trajectory and Skilled Workforce

With a compound annual growth rate of 48% over the past three years, e& CX Solutions Egypt

demonstrates a robust and scalable business model. The company serves over 50 million customers

across multiple sectors through a dedicated team of more than 10,000 employees in Egypt and the

UAE, with imminent expansion into Saudi Arabia

This skilled workforce leverages world-class expertise to deliver global-standard services that strengthen

clients’ competitive positions in their respective markets

Redefining the Future of Digital Communication and Customer Experience

The rebranding to e& CX Solutions Egypt underscores the company’s strategic shift to become a regional

innovation hub and consulting leader in customer experience management This transformation illustrates

the company’s commitment to moving beyond traditional outsourcing to deliver comprehensive

technology-driven CX solutions on a global scale

Salam Properties Begins Construction at SPD Business Complex After Securing Permits

Salam Properties has officially obtained the necessary construction permits for the SPD

Business Complex, a major commercial and administrative development located in the Second

District of the Fifth Settlement, New Cairo The company has commenced excavation and construction

works at a strong pace, adhering to the highest building standards and ensuring full compliance with all

legal requirements prior to project implementation

Commitment to Timely Delivery and High-Quality Construction

Ahmed Kassem, Vice Chairman and CEO of Salam Properties, confirmed that the construction

progress is on track according to a detailed timeline that the company is strictly committed to

This disciplined approach preserves Salam Properties’ reputation and maintains client trust by

ensuring timely delivery Kassem emphasized that accelerating the pace of construction not only

safeguards the company’s standing but also protects the investments of both Salam Properties

and its clients He highlighted the company’s ongoing dedication to quality and deadline adherence

noting that these principles have been foundational since the company’s inception “Our commitment

goes beyond rapid execution; it includes upholding the highest standards of quality and precision at

every stage of construction,” Kassem stated

Parallel Project Execution Strategy Boosts Efficiency

Salam Properties implements a clear strategy of managing multiple projects simultaneously

allowing for efficient progress across various sites This approach reflects the company’s robust

planning and execution capabilities, enhancing client confidence and demonstrating its capacity

to manage a diverse portfolio of developments with high efficiency

SPD Business Complex: A New Landmark in New Cairo

Dr Moataz Shalaby, Chief Commercial Officer at Salam Properties, described the SPD Business

Complex as a mixed-use commercial and administrative hub designed to become a key architectural

landmark in New Cairo Located in the heart of the Fifth Settlement’s Second District, the project is

positioned to offer a modern, integrated workspace environment. Shalaby emphasized the company’s

vision to deliver innovative projects that combine contemporary design with strategic locations and

comprehensive services Our goal is to create a prime destination for business and investment

supporting entrepreneurs and both local and international companies he explained

Fawry and CDS Solutions Join Forces to Deliver Seamless Payment Integration for Odoo in Egypt

 In a strategic move reinforcing its leadership in Egypt’s digital payments sector, Fawry

the country’s foremost fintech company, has announced a new partnership with CDS Solutions

the certified Golden Partner of Odoo in Egypt This collaboration aims to seamlessly integrate Fawry’s

point-of-sale (POS) systems with Odoo’s cloud-based business management platform, enhancing digital

transformation and operational efficiency for Egyptian businesses

Seamless Integration of Payment Solutions with Odoo Platform

The partnership enables merchants and businesses ranging from medium-sized enterprises

to large corporations to manage payment transactions and generate financial reports smoothly

within the Odoo system Fawry will provide integrated payment acceptance services directly within

Odoo’s platform, while CDS Solutions will offer technical support and act as the integration facilitator

This ensures a reliable and user-friendly payment experience for Odoo clients across all Egyptian governorates

Leadership Insights: Empowering Egypt’s Digital Economy

Bassem Lotfy, Head of Business Development at Fawry, highlighted the significance of the partnership

This collaboration marks a key milestone in our journey, enabling us to integrate our innovative payment

solutions with a globally recognized platform like Odoo through CDS Solutions This integration not only

streamlines financial operations but also fosters growth for thousands of Egyptian businesses

He added Our commitment is to deliver comprehensive digital payment solutions that support Egypt’s Vision

2030 by empowering merchants and consumers with secure, flexible financial services

Echoing this, Eng. Ramadan Khalil, Co-Founder and CEO of CDS Solutions, stated

“With deep expertise in Odoo solutions for retail, food & beverage, and hospitality sectors

CDS has built a proven track record with leading brands in Egypt. Partnering with Fawry, the leader

in digital payments, enables us to offer clients fully integrated and secure payment systems within Odoo

enhancing their operational agility and competitive advantage

Driving Digital Transformation and Market Competitiveness in Egypt

This strategic alliance is part of Fawry’s broader vision to drive digital transformation in Egypt

through partnerships with leading global platforms like Odoo By delivering fully integrated

electronic payment solutions, Fawry empowers companies to boost operational efficiency

and competitiveness in a fast-evolving market This initiative reaffirms Fawry’s commitment

to building a comprehensive digital ecosystem that supports diverse sectors and simplifies

financial and commercial operations for businesses of all sizes

Sorouh Developments obtains approval to add a floor to Entrada project at New Capital

 

Sorouh Developments announced that the Administrative Capital for Urban Development (ACUD) company has approved the addition of a new floor to its Entrada project. This step reflects the trust placed in the company and its projects, while reaffirming its full compliance with all the requirements and standards set by the ACUD.

Sorouh Developments

Eng. Ahmed Harby, CEO of Sorouh Developments, stated that this step adds significant value to the project, boosting its investment appeal while addressing the increasing demand for units.

Harby said that the approval supports the company’s expansion strategy and reinforces its commitment to delivering innovative urban solutions across its projects in the New Administrative Capital.

He noted that the approval reflects ACUD’s confidence in Sorouh Developments’ efficiency and its strict adherence to approved urban plans. This, he added, strengthens the company’s standing as a leading real estate developer both in the market and within the New Capital.

He pointed out that the addition of a new floor will expand the available space and units, meeting customer demand while enhancing investment returns and the project’s overall market value.

 

For his part, Mr. Hany Sonallah, ‏Chief Commercial Officer at the company, said that the Entrada enjoys one of the best residential locations in the New Capital.

 

The compound is situated on the very first plot of land in the R7 district, directly facing the International Exhibition City, next to The Knowledge Hub Universities, and just steps away from the Cathedral. The development consists of a ground floor and eight upper floors.

Sonallah pointed out that the project is located on the main Central Axis Road — a 100-meter-wide road that passes by Al Masa Hotel, the Government District, and the Presidential Palace, extending all the way to the Suez Road. This highlights its proximity to the main routes inside and outside the New Administrative Capital.

He added that the project’s built-up area represents only 19%, featuring the largest proportion of green spaces and landscaping in the capital, along with the largest artificial lakes and one of the lowest loading ratios, starting from just 18%.

He further explained that the project includes a diverse range of units, such as ground-floor units with gardens, typical floors, and duplexes.

 

The company has also focused on providing a wide selection of amenities, including a mixed-use commercial, administrative, and medical mall, a social club, swimming pools, a gym, underground parking across the entire compound, in addition to security, maintenance, and surveillance camera services.

He highlighted the company’s commitment to collaborating with leading entities to ensure the delivery of an innovative and fully integrated project. Accordingly, the company has partnered with Ehaf as the project’s engineering consultant and contracted Mimar Architects to serve as the architectural consultant on-site.

Additionally, Detac and the Spanish company Redcon have been engaged as contractors to execute the project.

He concluded that the company is offering units with flexible spcases ranging from 91 to 250 sqm, along with flexible payment plans starting at 10% down payment and extending up to 10 years.

 

This initiative aims to support clients’ purchasing power and provide financial solutions that enable them to acquire units that meet their needs.

ALJAR Developments Unveils Phase One of Aljar British District in East Cairo

ALJAR Developments has officially launched the first phase of its flagship real estate project

Aljar British District, located in East Cairo The project spans over 70 feddans with total investments

estimated at EGP 20 billion, marking a major milestone in East Cairo’s real estate development landscape

ALJAR Developments: A New Benchmark in East Cairo Real Estate

Dr. Ahmed Abdel Mageed, Member of Parliament and Founder of ALJAR Developments, announced that

the first phase includes approximately 1,200 residential and serviced units. The hotel segment will be managed

by the internationally renowned Concorde Hotels and Resorts, incorporating cutting-edge architectural designs

to meet modern luxury standards Construction is limited to just 25% of the total land area, ensuring that the

majority of the site is dedicated to green spaces, recreational facilities, and outdoor amenities an ideal

environment for integrated community living

Prime Location and Strategic Connectivity

Situated directly on the Suez Road, opposite the Open Air Mall in Madinaty, and just minutes from

the New Administrative Capital and Cairo International Airport, Aljar British District benefits from

unparalleled connectivity Easy access to key traffic arteries such as the Gamal Abdel Nasser Axis

positions the development as a top residential and investment destination in East Cairo

Integrated Educational and Medical District with British Accreditation

A standout feature of the project is its dedicated educational and medical district, covering 25 feddans

which houses Egypt’s first fully accredited British Medical Sciences University Established through a partnership

with the prestigious Aston University and British healthcare company NHMC, this district will offer undergraduate

and postgraduate degrees in medicine and health sciences The university campus will include a hospital

healthcare villages, and modern educational and recreational facilities, with programs scheduled to launch

in September 2027 This initiative targets both Egyptian and international students, marking a pioneering

step in medical education in Egypt

World-Class Design and Smart Community Features

Committed to global standards, ALJAR Developments has collaborated with leading consultancy

firms from Egypt and the region to ensure superior quality and design The project’s commercial

zone is designed by the acclaimed Egyptian architect Raef Fahmy, while the landscape architecture

is managed by Eng Tarek Sobhy, Chairman of Okoplan The residential area features 67 buildings with

basements, ground floors with gardens, four upper floors, and rooftops, all designed to maximize natural

ventilation, daylight, and open space utilization Artificial lakes add to the community’s aesthetic and

environmental appeal

ALJAR Developments

Diverse Residential Units and Flexible Payment Plans

Aljar British District offers a variety of unit types catering to different market needs

One-bedroom apartments 66 to 72 sqm

Two-bedroom units 116 to 132 sqm

Three-bedroom apartments 151 to 188 sqm

The company also provides flexible payment plans starting with only a 5% down payment

and installments extending up to seven years, making luxury living accessible Full project

delivery is scheduled within three years, underscoring ALJAR Developments’ commitment

to timely execution and high-quality standards

Exclusive Launch Offer and Future Prospects

To celebrate the launch, ALJAR Developments is offering a 10% discount on initial prices for early

buyers Dr. Abdel Mageed emphasized that Aljar British District will become a landmark in East Cairo’s

real estate sector, blending luxury living, advanced medical education, and healthcare facilities within

a smart, secure, and integrated community

COMEX Oman 2025 Launches with Strong Egyptian Tech Presence and Regional Digital Growth

Cairo, September 2025 The 34th edition of the COMEX Oman 2025 Global Technology

Exhibition launches tomorrow, running from September 8 to 11 at the Oman Convention and Exhibition

Centre The event is held under the esteemed patronage of His Highness Sayyid Shihab bin Tarik Al Said

Deputy Prime Minister for Defense Affairs Organized by Al Dar Al Arabia for Data Analysis in collaboration

with Oman’s Ministry of Transport, Communications and Information Technology, COMEX 2025 continues

to serve as a premier platform showcasing the latest digital innovations and connecting key technology

stakeholders from across the region and globe

Prominent Egyptian Participation Highlights Egypt’s Role as a Regional Tech Leader

This year, COMEX 2025 features a notable presence of Egyptian technology companies, specializing

in cutting-edge fields such as artificial intelligence (AI), cybersecurity, cloud computing, and financial

technology (fintech) These companies will present innovative industrial and commercial solutions aimed

at expanding their footprint in the growing regional markets This active participation underscores Cairo’s

growing reputation as a regional technology hub and center of innovation in the Middle East and Africa

Egyptian firms are leveraging the exhibition to forge strategic partnerships with Gulf and international

counterparts while attracting investments to fuel expansion efforts in Oman and neighboring countries

Oman’s Digital Transformation Sector Experiences Robust Growth

The launch of COMEX 2025 coincides with a significant surge in Oman’s digital transformation market

which reached an estimated USD 2.72 billion in 2025 Projections indicate growth to USD 4.65 billion by

2030, with a robust compound annual growth rate (CAGR) of 11.36% According to Oman’s national “Tahwul”

digital transformation program, government digital services witnessed an 80% performance increase by May 2025

compared to the previous year. More than 11.4 million electronic transactions were completed across 48 government

agencies, with 96% of targeted services streamlined and 74% digitized, signaling a fast-paced digital evolution

COMEX 2025: A Premier Platform for Innovation, Partnerships, and Industry Growth

COMEX 2025 features specialized pavilions dedicated to e-government, startups, fintech, and e-sports

complemented by a robust schedule of events including the COMEX Summit, panel discussions, innovation

competitions, and awards recognizing outstanding technology projects Mohamed Sami, General Manager

of Al Dar Al Arabia, highlighted that COMEX offers a vital gateway for showcasing breakthrough digital

solutions and serves as a fertile ground for investors, entrepreneurs, and innovators. The event particularly

supports Egyptian startups and SMEs in connecting their products and services to vital investment and

partnership opportunities

Egypt’s Technology Sector Growth Reflected in Regional Engagement

Sami emphasized that the prominent Egyptian presence at COMEX 2025 reflects the rapid advancement

of Egypt’s technology sector, positioning the country as a key player in the global tech ecosystem

Egypt continues to drive Arab technological integration efforts and strengthens the Middle East and North

Africa region’s (MENA) standing on the global digital map

COMEX 2025: A Milestone in Regional Digital Innovation and Transformation

COMEX 2025 marks a pivotal milestone in the digital transformation journey across the Middle East

reinforcing Oman’s status as a regional hub for digital innovation The event also highlights Egypt’s expanding

role as a strategic partner shaping the future of the digital economy and fostering regional technological growth