alekhbaryia Archives - الصفحة 17 من 51 - جريدة الاخبارية

Slvr Communities Launches a marketing campaign for VYBE Project in the Heart of South Academy New Cairo

Posted on أكتوبر 2, 2025 by aberabozaher

Slvr Communities company launched its new marketing campaign for its latest project “VYBE” Located in South Academy New Cairo, as it represents a qualitative addition to the multi-use projects in one of New Cairo‘s most vibrant areas.

Slvr Communities

Ahmed Mourad, Marketing Manager Slvr Communities, said that the advertising campaign featured innovative designs based on simplicity and bold execution, using strong, attractive colors to ensure the message is clear even from far away, besides featuring a visual identity that reflects the brand’s personality and creates a direct connection with the target audience.

He added that the campaign focused on highlighting the project’s strategic location and diverse uses, as an excellence symbol, as well as a sustainable and profitable investment opportunity that appeals to investors and

entrepreneurs seeking strategic locations in New Cairo.

He pointed that the VYBE project enhances Slvr Communities’ vision of offering distinctive projects with modern standards, while choosing strategic locations that provide clients with true investment value.

He showed that Slvr Communities owns a distinguished project portfolio, including RVR project in the heart of New Cairo, which represents one of the most prominent mixed-use projects, due to its strategic location on major roads and its diverse commercial, administrative, and medical areas, and the project was developed in collaboration with specialized partners such as “Hafez Consultants” for engineering designs, EHFS for medical clinic management and operation, and Gateway for financial consulting.

He assured that the company is implementing unconventional projects, seeking to let them be integrated projects based on movement, growth, and prosperity, reflecting its commitment in providing true added value to the Egyptian real estate market.

“Sustainability 101: Think Business Summit Launched in Egypt”

Posted on أكتوبر 2, 2025 by doha

In a landmark initiative aimed at redefining sustainability in Egypt and the wider

region, Nestlé Egypt, People of Now, and engazaat have officially launched the Sustainability 101

Think Business Summit. The announcement was made during a high-profile reception hosted

at the Swiss Residence in Cairo by H.E. Dr. Andreas Baum, Ambassador of Switzerland to Egypt

with participation from senior government officials, private sector leaders, and representatives

of the development community This summit introduces a new platform for cross-sector

collaboration on sustainable development, focusing on climate innovation, regenerative

business models, and empowering local changemakers

A Vision to Reframe Sustainability as an Economic Opportunity

At its core, the Sustainability 101 Think Business Summit aims to shift sustainability from

a compliance mindset to a strategic, revenue-generating, and regenerative business model

A central theme of the summit will be the Water-Energy-Food (WEF) Nexus, an integrated

approach that highlights the interconnectedness of resource security

The launch event set the stage for deeper discussions around how green innovation and sustainable

entrepreneurship can be leveraged to support climate resilience and economic transformation in Egypt

Sustainability: Resilience and Sustainability Go Hand in Hand

In his opening remarks, Ambassador Dr Andreas Baum emphasized the importance

of private-sector partnerships in driving real impact

“Nestlé has proven to be not only a gold sponsor of our Embassy’s programs but also a true

partner and friend With initiatives like Sustainability 101 Think Business, Nestlé Egypt

shows that reducing environmental impact and supporting communities can go hand in

hand with building resilient economies

Panel Discussion: Beyond Sustainability—Business, Innovation, and Regeneration

A flagship panel titled “Beyond Sustainability Business, Innovation, and the Future

of Regeneration” brought together key leaders from the summit’s founding organizations

Tarek Kamel, Chairman & Managing Director, Nestlé Egypt & Sudan

Amr Mansi, Founder & CEO, People of Now Egypt’s Entrepreneur Awards (EEA)

Muhammad El Demerdash, Co-Founder & CEO, engazaat | The Solar Water Company

The panel underscored the need for a unified ecosystem that connects governments, corporates

innovators, and communities to foster scalable solutions and measurable results in sustainable development

Nestlé Egypt: Leading with Shared Vision and Scalable Solutions

Opening the discussion, Tarek Kamel noted

“We identified a gap—the lack of a unified platform that brings all stakeholders together with

a dedicated focus on sustainability and entrepreneurship. At Nestlé, we chose to support this

summit not just by funding it, but by co-creating a platform that can outlive any single event

He added that Nestlé’s partnership with engazaat, a sustainability-driven startup, and People of Now

the powerhouse behind EEA, aims to develop a year-round calendar of sustainable initiatives

setting a long-term commitment to green transformation in Egypt

People of Now: Making Sustainability a Cultural Movement

Amr Mansi, founder of People of Now, emphasized their goal to make sustainability

a mainstream narrative, much like they did with entrepreneurship in Egypt

“Just as we celebrated entrepreneurship through the EEA, we now aim to spotlight

sustainability as a key pillar of our future economy I believe global companies and

institutions will rally behind this movement once we activate the platform

Proven Regenerative Models for Local Impact

Bringing a grassroots perspective, Muhammad El Demerdash shared insights from

engazaat’s 14-year journey“We started with one question How to do more with less

Today, we’ve proven that sustainability is not a luxury—it’s sound business. We made access

to water and energy more inclusive, proving that profitability and resilience can coexist

He emphasized that knowledge-sharing is the missing link, and that this summit is a vehicle

to make regenerative models accessible to a broader audience—from farmers to multinational companies

What’s Next: Full Summit Set for December 2025

The launch event is only the beginning The first edition of the Sustainability 101

Think Business Summit is scheduled for December 2025 in Cairo The full summit will feature

High-level panel discussions

Hands-on workshops

Scalable green solutions

Case studies from local and international innovators

The summit will be organized by ievents, with MOUNT Communications as the official

media and communications partner

A New Era for Sustainability and Innovation in Egypt

With the launch of the Think Business Summit, Egypt is taking

a bold step toward accelerating its green economy through inclusive partnerships

forward-thinking innovation, and long-term commitment to sustainability The initiative

promises to inspire a new generation of leaders, companies, and policymakers to see

sustainability not just as a responsibility—but as a catalyst for growth, impact, and resilience

Central Bank of Egypt Lowers Interest Rates for First Time in 2025

Posted on أكتوبر 2, 2025 by doha

In a move aligned with the latest economic indicators, the Monetary Policy Committee

(MPC) of the Central Bank of Egypt (CBE) announced on Thursday, October 2, 2025, a 100 basis

point cut to the country’s key policy interest rates This marks a significant development

in Egypt’s monetary policy stance, aimed at addressing inflation dynamics while supporting

economic growth

Details of the CBE Interest Rate Decision

As per the official statement, the Central Bank of Egypt adjusted its

key interest rates as follows

Overnight deposit rate: reduced to 21.00%

Overnight lending rate: lowered to 22.00%

Main operation rate: cut to 21.50%

Discount rate: also decreased by 100 basis points to 21.50%

These changes come as part of the CBE’s strategy to maintain price stability while

responding to shifts in inflation trends in Egypt

Why Did the Central Bank of Egypt Cut Interest Rates

The MPC’s decision reflects an updated assessment of both current and projected

inflationary pressures Since the previous MPC meeting, indicators suggest a moderation

in inflation momentum, giving the committee room to begin easing monetary policy in Egypt

According to the MPC, the move is designed to balance the dual objective of controlling inflation

and stimulating economic activity in the face of global and domestic economic challenges

Impact of the Interest Rate Cut on the Egyptian Economy

This rate cut is expected to have far-reaching implications for Egypt’s economic outlook

Borrowing costs for businesses and consumers are likely to decrease, supporting investment and consumption

Government debt servicing may benefit from lower interest payments

It could contribute to improved investor sentiment in local markets

The move signals confidence in the central bank’s inflation targeting framework

The Central Bank of Egypt’s 100 basis point interest rate cut demonstrates a proactive response

to evolving economic conditions As inflation in Egypt shows signs of easing, this decision

underscores the CBE’s commitment to supporting macroeconomic stability and sustainable growth

The next MPC meetings will be closely watched for further signals regarding the future direction

of monetary policy in Egypt

Central Bank of Egypt Hosts 9th Mediterranean Conference to Drive Innovation and Sustainable Finance

Posted on أكتوبر 2, 2025 by doha

In a significant move to strengthen strategic partnerships and regional cooperation

the Central Bank of Egypt (CBE) hosted the 9th Annual Mediterranean Central Banks Conference

on Wednesday The conference convened prominent Central Bank Governors from Euro-Mediterranean

countries, alongside policymakers, economic experts, academics, and representatives from international

financial institutions Organized in collaboration with Banco de España (BdE), the Organisation for Economic

Co-operation and Development (OECD), the European Institute of the Mediterranean (IEMed), and the Union

for the Mediterranean (UfM), the event served as a crucial platform for dialogue and cooperation on pressing

economic and financial challenges at both regional and global levels

Egypt’s Commitment to Regional Stability and Prosperity Highlighted

H E Mr Hassan Abdalla, Governor of the Central Bank of Egypt, opened the conference

by welcoming participants from across the Mediterranean region He emphasized Egypt’s

dedication to fostering collaboration and exchanging expertise to ensure economic stability

and shared prosperity Mr Abdalla described the conference as a pivotal opportunity to deepen

cooperation among Mediterranean countries amid challenging global circumstances He underscored

the region’s historic role as a bridge connecting people, cultures, and continents, advocating for its

evolution into a hub of innovation, resilience, and inclusive financial systems “By working together

we can transform today’s challenges into opportunities for building a more stable and sustainable

financial future,” he affirmed

Strengthening Multilateral Financial Cooperation in Uncertain Times

H E Mr José Luis Escrivá, Governor of Banco de España, stressed the importance of enhancing

cooperation between central banks to build resilient financial systems that serve all societal segments

He highlighted the critical role of multilateralism in navigating current uncertainties, calling for active

efforts to reinforce and adapt multilateral frameworks to the rapidly changing global environment

Central Banks’ Expanding Role in Innovation and Green Finance

Mr Luiz de Mello, Director of the Country Studies Branch at the OECD, outlined the expanded

mandate of central banks beyond maintaining monetary stability He emphasized their pivotal

role in supporting innovation, green finance, and inclusive economic growth

Acknowledging the heightened need for open dialogue, Mr de Mello noted that the OECD

is committed to facilitating policy discussions aimed at strengthening cooperation, building trust

and advancing reforms for more resilient and sustainable economies across the Mediterranean

Addressing Geopolitical and Economic Pressures in the Mediterranean

Mr Senén Florensa, Executive President of the IEMed, highlighted the complex challenges

facing the Mediterranean region, including violent conflicts, global trade tensions, debt crises

climate risks, and the pursuit of more inclusive growth He emphasized the necessity of strong

central banks as pillars of financial stability amid these pressures

Similarly, H E Ms Meltem Büyükkarakaş, Deputy Secretary General of the UfM, pointed to ongoing

geopolitical tensions, developmental disparities, social inequalities, and the digital divide in the

Mediterranean. She stressed that realizing the region’s potential depends on advancing

integration through green and digital transitions, committing the UfM to translate this vision

into impactful, concrete actions

Key Conference Sessions Focus on Innovation, Sustainability, and Integration

The conference featured four main sessions addressing critical topics

Artificial Intelligence, Central Banks, and the Financial Sector

Moderated by the Governor of Banco de España, this session examined the transformative

role of artificial intelligence in the banking and financial sectors, focusing on maximizing benefits

while managing risks.Financing for Sustainable Development

Led by the Governor of the CBE, discussions centered on the role of central banks in accelerating

the green economy transition and channeling finance towards the Sustainable Development Goals (SDGs)

particularly in response to climate and environmental challenges

Financial Inclusion for All

This session highlighted initiatives designed to expand financial services accessibility

promote economic empowerment, and advance social equity through innovative and inclusive

financial solutions Financial Integration

The final session reviewed the OECD’s report on strengthening regional cooperation, enhancing

digital infrastructure, and improving policy coordination across fiscal and monetary domains in the Mediterranean

Closing Remarks and Future Outlook

In his closing statement, Mr Hassan Abdalla expressed gratitude to all participants

praising the productive discussions and innovative ideas shared He affirmed that the

conference outcomes represent a crucial step toward enhancing financial stability and

advancing sustainable, inclusive development throughout the Euro-Mediterranean region

The conference concluded with the announcement that the next edition will be hosted by

Banco de España Additionally, a technical preparatory meeting involving participating central

banks will be convened approximately four months prior to the next conference to ensure robust

coordination and knowledge exchange This conference underscores the vital role of regional

collaboration among central banks in harnessing innovation, driving green finance, and fostering

economic inclusion to build a resilient Mediterranean future amid global challenges

LMD Champions Culture and Creativity as Main Sponsor of ‘Forever Is Now’ 2025

Posted on أكتوبر 1, 2025 by doha

Egypt’s leading real estate developer, Landmark Developments (LMD), has officially been announced

as the Main Sponsor of the fifth edition of ‘Forever Is Now’, the globally renowned art exhibition

at the Pyramids of Giza through its flagship innovation hub, Cairo Design District (CDD)

This strategic sponsorship was revealed during a high-profile press conference at the St

Regis Cairo, where the theme for the 2025 exhibition was unveiled alongside a lineup of

internationally acclaimed artists The collaboration between LMD, CDD, and Art D’Égypte by

CulturVator aims to solidify Egypt’s position as a global creative and cultural powerhouse

A Cultural and Creative Dialogue at the Pyramids of Giza

Celebrating its fifth edition, Forever Is Now continues to merge Egypt’s timeless heritage with

cutting-edge contemporary art, offering a powerful cultural dialogue against the iconic backdrop

of the Giza Pyramids Since its inception, the exhibition has attracted over 3 million visitors

hosted more than 140 community engagement programs, and reached an online audience

exceeding 3 billion worldwide

Cairo Design District: Egypt’s First Creative Hub for Art, Design, and Innovation

By sponsoring Forever Is Now 2025, LMD is reinforcing its vision to redefine real estate

as a platform for culture, design, and innovation Through Cairo Design District (CDD)

—Egypt’s first dedicated design destination—the company is creating a new epicenter for the

creative economy that mirrors global innovation hubs in Dubai, Paris, and New York

“Our involvement in ‘Forever Is Now’ through Cairo Design District is a natural continuation of our

vision to shape places defined as much by culture and creativity as they are by architecture

said Eng Amr Sultan, CEO of LMD This sponsorship highlights how real estate can foster

global connections, cultural dialogue, and community inspiration—key values at the heart of CDD

A Strategic Cultural Partnership with Art D’Égypte by CulturVator

The partnership with Art D’Égypte, under CulturVator, marks a milestone in private-sector

engagement with Egypt’s cultural development The sponsorship is part of a wider two-year

strategic agreement between LMD and Art D’Égypte, which includes co-branded cultural

events across key LMD destinations One Ninety, Zoya, and Cairo Design District

“Forever Is Now is about bridging Egypt’s ancient identity with today’s most forward-thinking

creative voices,” explained Nadine Abdel Ghaffar, Founder of Art D’Égypte

Having Cairo Design District and LMD as main sponsors brings that vision to life

demonstrating how design and innovation can create lasting, positive impact locally and internationally

Shaping Egypt’s Urban Future Through Art and Design

As the developer behind Cairo Design District, LMD is pioneering a new urban and cultural

vision for New Cairo, where art, architecture, and lifestyle converge By embedding design

and culture at the core of its real estate philosophy, LMD is creating sustainable destinations

that connect local communities to global creative networks

‘Forever Is Now’ 2025: A Landmark Moment for Egypt’s Cultural Economy

The 2025 edition of ‘Forever Is Now’ marks a critical point in Egypt’s journey toward becoming

a global creative destination Through the support of LMD and the unique positioning of Cairo

Design District, the exhibition exemplifies how art-driven development can transform not just

cities, but cultural identities on a national and international scale

Banque du Caire and Taly Forge Strategic Alliance to Revolutionize Digital Payments in Egypt

Posted on أكتوبر 1, 2025 by doha

In a significant move to boost Egypt’s digital payment ecosystem, Banque du Caire has

announced a new strategic partnership with Taly, a leading local fintech company specializing

in digital payment solutions This agreement builds on a successful collaboration that began

two years ago and marks a new phase in their joint efforts to deliver secure, scalable

and innovative payment services

Strengthening Credit Card Processing Capabilities

While the previous partnership between Banque du Caire and Taly focused on acquiring

services for the Bank’s customer base yielding strong results the new agreement shifts

the focus to credit card processing Under this partnership, Taly will handle end-to-end

credit card operations, leveraging advanced payment processing technologies and robust

digital infrastructure The goal is to enhance the Bank’s existing card services and support

the launch of new digital offerings that align with market demands and the Bank’s strategic

digital transformation roadmap

A Milestone in Banque du Caire’s Digital Payments Strategy

Commenting on the partnership, Mr Mohamed Tharwat, Head of Retail Banking at Banque du

Caire, emphasized This agreement reflects our strategic vision and leadership in the digital

payments space. Our credit card portfolio ranks among the largest in the Egyptian banking sector

and we continue to see remarkable growth Collaborating with Taly is a vital step forward in expanding

our card services, enhancing customer experience, and providing secure, frictionless, and modern

payment solutions He also stressed that local fintech partnerships are essential to promoting

financial inclusion and fostering economic development, adding

“Through Taly’s tech-driven capabilities, we are investing in customer-centric financial

innovation that supports our national agenda for digital transformation

Taly: Driving Innovation in Egypt’s Fintech Landscape

On behalf of Taly, Mr Tawfik Mahmoud, CEO and Managing Director, expressed pride

in collaborating with Banque du Caire

“We are honored to work alongside one of Egypt’s most respected banks. This collaboration

is a model for the synergy between traditional banking institutions and local fintech innovators

enabling Egypt to accelerate toward a secure, inclusive, and efficient electronic payments infrastructure

He highlighted that the partnership utilizes state-of-the-art technologies and will contribute meaningfully

to Egypt’s broader financial digitization goals

Goals of the New Partnership

The strategic partnership between Banque du Caire and Taly is focused on

Enhancing transaction security and fraud prevention using advanced card-processing technologies

Expanding digital banking services to meet evolving customer expectations

Improving user experience through faster, safer, and more intuitive payment platforms

Accelerating financial inclusion by offering scalable and secure e-payment solutions

Taly’s Rapid Growth in Egypt’s Fintech Sector

Founded in 2021 with EGP 650 million in initial investments, Taly has rapidly emerged as a key

player in Egypt’s fintech sector, offering a broad range of digital payment solution

E-wallet platforms

E-commerce payment integrations

Card processing services across all categories – debit, credit, and prepaid

This new phase of collaboration with Banque du Caire reinforces Taly’s role as a pioneering

fintech enabler and signals a transformative step toward reshaping digital financial services in Egypt

This partnership highlights the ongoing evolution of Egypt’s financial services industry, where traditional

banks are increasingly aligning with agile fintech firms to build a next-generation digital economy

As Banque du Caire and Taly strengthen their collaboration, the outcome is set to benefit both

consumers and the broader financial landscape through secure, inclusive, and technologically

advanced payment ecosystems

New Event Celebrates Rapid Sales Success with Sakan View 1, Announces Sakan View 2 in KSA

Posted on أكتوبر 1, 2025 by Fatma abdelhamed

In a major milestone for its expansion in the Gulf real estate sector, New Event Developments has announced the complete sell-out of the first phase of its residential project “Sakan View 1” in Saudi Arabia, completed in record time.

Building on this success, the company has officially launched its second project in the Kingdom under the name “Sakan View 2.”

The move reaffirms New Event’s strategic vision to expand its footprint in Saudi Arabia’s booming property market, known for its investment stability and growing demand for high-quality housing.

Strong Customer Demand Fuels Rapid Sell-Out

Dr. Hamid Al-Rgwy, Chairman of New Event Developments, expressed that the swift sales performance reflects the company’s ability to deliver premium residential solutions that resonate with clients.

“The success of Sakan View 1 confirms the strength of our product offering and the trust we’ve earned in the market,” Dr. Al-Rgwy stated.
“We are excited to bring Sakan View 2 to the Kingdom as part of our regional growth strategy.”

He emphasized that New Event’s expansion in Saudi Arabia is backed by its experience in delivering landmark projects in Egypt, and the launch of Sakan View 2 marks a significant addition to its growing portfolio.

Sakan View 2: A New Benchmark for Urban Living

Eng. Mohamed Al-Asry, CEO of New Event Developments – Saudi Arabia, highlighted that Sakan View 2 will set new standards in urban integration, offering a modern lifestyle with a full range of amenities and services.

“This project reflects our deep understanding of the Saudi market and its evolving needs. We are committed to delivering not just homes, but holistic living experiences,” Al-Asry noted.

He added that the company’s expansion in the Kingdom is based on the strong fundamentals of the Saudi real estate market, which continues to attract investors due to its stability, growth potential, and consumer demand.

Focus on Long-Term Client Relationships

.New Event Developments has made client trust and satisfaction a cornerstone of its strategy

:The company pledges to

Deliver projects on schedule

Offer flexible payment plans for various income segments

Provide ongoing after-sales service to ensure a seamless customer experience

“Our mission is to build long-lasting relationships with our clients by ensuring value, trust, and quality throughout the entire homeownership journey,” Al-Asry concluded.

About New Event Developments

New Event Developments is a leading real estate development company with a strong presence in Egypt and the Gulf region, known for delivering innovative residential projects that blend modern design, integrated services, and community-focused living.

Lafarge Egypt Expands Youth Training with Step-In and Grow Program Graduations

Posted on أكتوبر 1, 2025 by doha

Lafarge Egypt, a leading member of the Holcim Group and a pioneer in sustainable

construction materials, has proudly celebrated the graduation of the second cohort from

its signature Step-In and Grow programs These strategic training initiatives aim to empower

Egyptian youth, bridging the critical gap between academic education and market needs

and aligning with Egypt Vision 2030 With a strong focus on practical experience, mentorship

and career development, the programs reflect Lafarge Egypt’s commitment to sustainable

development, social responsibility, and nurturing local talent for the future of the construction industry in Egypt

95 Participants Trained Since 2023, with 28 Hired by Lafarge Egypt

Since their launch in 2023, both programs have supported 95 participants

including 79 trainees in the Grow program and 16 in Step-In with an additional

27 trainees expected to graduate soon from the current Grow cycle Impressively, 28 graduates

have been offered full-time roles at Lafarge Egypt, while others have gone on to join reputable

international firms, underlining the real-world impact and employability outcomes of the programs

Grow: A Year-Long Career Launchpad for Recent Graduates

The Grow program is a comprehensive, paid, one-year training initiative targeting

recent university graduates from across Egypt. It focuses on multiple disciplines, including

Engineering

Business Administration

Human Resources

Sales

Supply Chain

Finance

Grow provides hands-on experience, allowing trainees to participate in real-life business

projects from conception to completion. They also receive one-on-one mentoring and benefit

from direct exposure to Holcim Group experts, which enhances their understanding of international

business practices A nationwide group interview process ensures that only top-caliber candidates

are selected, making the program a trusted recruitment pipeline for Lafarge Egypt and other industry leaders

Step-In: Integrating Final-Year Students into Real Business Environments

Designed in partnership with the German International University (GIU), the Step-In program

caters to final-year university students, offering a 6-month paid internship during their final

semester. Participants are immersed in actual business operations at Lafarge Egypt, contributing

to live projects, receiving continuous professional guidance, and gaining market-ready skills before graduation

After completing the program, students earn their university degree alongside practical experience

significantly enhancing their job-readiness Lafarge Egypt aims to expand this program to include

more universities across Egypt, making it a national benchmark for industry-academia collaboration

Lafarge Egypt’s Vision: Building Future Leaders through Strategic Education Partnerships

Driven by a clear mission to strengthen Egypt’s economy and modernize its construction

sector, Lafarge Egypt continues to forge strong academic partnerships with both local and

international institutions These collaborations aim to

Prepare future leaders for the construction industry

Advance sustainable practices

Support the country’s digital transformation and green initiatives

Through its flagship programs, Lafarge Egypt empowers youth, promotes community

development, and fosters innovation—all while championing a sustainable, inclusive economy.

Commitment to Sustainability and Egypt Vision 2030

Lafarge Egypt’s initiatives are built upon three strategic pillars

Youth empowerment and community development

Sustainability and eco-friendly practices in construction

Innovation and digital transformation in the building sector

By integrating green materials and sustainable project practices into its training programs

Lafarge Egypt plays a vital role in aligning with the United Nations Sustainable Development

Goals (SDGs) and Egypt’s national strategy for inclusive growth

About Lafarge Egypt

Lafarge Egypt, a key member of the Holcim Group, is a leading supplier of innovative

and sustainable building solutions With a team of over 1,500 employees, the company

operates across the cement and ready-mix concrete sectors, serving a broad spectrum of clients

from individual homeowners to large contractors and developers

Guided by Holcim’s global sustainability strategy, Lafarge Egypt is committed to shaping the

future of construction through environmentally responsible products, community investment

and talent development

People & Places Launches EGP 1 Billion Hills of One Development in Sphinx City with Leading Contractors

Posted on سبتمبر 30, 2025 by doha

People & Places, a rising star in Egypt’s real estate development landscape

has officially commenced construction on Hills of One, its flagship mixed-use

development in Sphinx City The company has signed contracts with two of Egypt’s

most reputable construction firms, Arabtec and El Amar, to execute the initial phase

of the project, with a total investment exceeding EGP 1 billion

The first phase includes the Boulevard Hills and North Villas zones, and construction began

in September 2025 The execution timeline is set at nine months, with the first batch of luxury

villas in Hills of One scheduled for handover in 2028

Strategic Construction Partnerships with Arabtec and El Amar

People & Places The awarding of the construction contracts followed a competitive tendering process

during which Arabtec and El Amar were selected based on their extensive track records

engineering excellence, and ability to deliver premium real estate developments on time

and at the highest standards This strategic collaboration aims to accelerate project timelines

while maintaining architectural integrity and superior build quality, in line with People & Places

commitment to craftsmanship and design-driven communities

Leadership Vision: Delivering Integrated Living Inspired by Modern Lifestyles

Karim El Assal, Co-founder and Group CEO of People & Places, commented

“We are committed to developing fully integrated communities that inspire a holistic and balanced

lifestyle Our vision is anchored in three core pillars vibrant commercial districts, captivating natural

landscapes, and world-class hospitality solutions By working with leading construction companies

in Egypt, we ensure that Hills of One is delivered with unmatched precision, quality, and lasting value

Eng Nabil Amasha, Co-founder and CEO of People & Places, added

“We always collaborate with the best in the market to translate our design philosophy into projects

that reflect authenticity, creativity, and meticulous attention to detail Our strategy focuses on

sustainable living experiences that redefine community building

Hills of One: A High-End Residential Development in Sphinx City

Strategically located in Sphinx City, just minutes from the Grand Egyptian Museum

and major national infrastructure, Hills of One spans 168 acres and is set to become

one of Egypt’s most iconic real estate destinations, with a total investment of EGP 35 billion

The development features refined single-storey villas that blend indoor and outdoor living

offering unique architectural layouts and bespoke landscaping that establish Hills of One as a

benchmark for luxury living in Egypt

Hospitality-Centric Community with Branded Serviced Residences

Placing hospitality at the heart of its masterplan, People & Places is investing over EGP 9 billion into

delivering an exceptional hospitality experience that goes beyond traditional residential offerings

Key hospitality components include

158 branded serviced residences developed in partnership with an international hotel and resort brand

A 180-room hotel located in Sphinx Plaza, the project’s commercial core

An additional 180 branded hotel residences designed for luxury living and long-term value

This integrated approach aligns with Egypt’s national vision for sustainable urban development

positioning Hills of One as a future-ready, lifestyle-driven destination

Contractors’ Commitments to Excellence and Timely Delivery

Eng Abdelrahman Ismail, CEO of Arabtec, expressed his enthusiasm for the partnership

“We are proud to be part of such a landmark project and are fully committed to delivering according

to the highest design and construction standards Our collaboration with El Amar is built on shared

values of precision, excellence, and trust, and we are excited to work with People & Places on this

significant development Eng Ahmed Mohamed Basha, CEO of El Amar, added

“Partnering with People & Places on Hills of One reflects our shared dedication to quality

craftsmanship and timely execution This project stands as a testament to what can be

achieved through a focus on architectural excellence and sustainable design

About People & Places

Founded in 2022, People & Places is a next-generation real estate developer in Egypt

redefining community living for the modern era With a land bank exceeding 2 million

square meters, the company’s flagship projects include

The Med in Ras El Hekma, with handovers starting December 2025

Hills of One in Sphinx City

Backed by a shareholder group with decades of industry expertise, People & Places is

committed to building authentic, sustainable, and emotionally resonant communities that

reflect Egypt’s evolving lifestyles and demographics The company’s development pipeline

exceeds EGP 110 billion in investments, underlining its long-term commitment to the Egyptian market

About Arabtec

Established in 1975, Arabtec is one of the region’s leading engineering, construction

and contracting firms, renowned for executing complex large-scale projects across

Egypt and the MENA region

Since restructuring its Egypt operations in 2021, Arabtec has consistently delivered projects

on time and to specification, working with top-tier real estate developers The company’s

strength lies in its skilled workforce, value-driven operations, and an unwavering commitment

to quality, adaptability, and integrity

About El Amar Group

El Amar Group, founded in 1986, is a pioneer in real estate development and construction

in Egypt, with a distinguished portfolio of residential and touristic projects The company has delivered

14 resorts along the North Coast

56 residential towers in Cairo and Alexandria

With a legacy of timely delivery, architectural innovation, and client trust, El Amar continues

to shape the Egyptian real estate market through high-value developments that prioritize both

design and functionality

Jnoub Koronfil Launches Income-Generating Real Estate Units in Najma Walk Phase Two, New Cairo

Posted on سبتمبر 29, 2025 by doha

Following the successful and rapid sell-out of its first phase, Jnoub Koronfil Developments

has officially launched Phase Two of its landmark mixed-use project, Najma Walk, located in the heart

of New Cairo The new release introduces a diverse selection of commercial, administrative, hospitality

and medical units, accompanied by flexible payment plans and guaranteed investment returns, solidifying

the company’s leadership in the Egypt real estate market

Rising Demand for Najma Walk Reflects Strong Market Confidence

According to the Board of Directors of Jnoub Koronfil Developments, the decision to launch

the second phase is a direct response to the high demand from investors and end-users alike

The strong sales performance of the initial phase underscores the growing confidence in New Cairo

real estate, as well as in the company’s development vision, architectural excellence, and commitment

to strategic urban planning

Income-Generating Property with Up to 10 Years Guaranteed Return

For the first time in New Cairo, Jnoub Koronfil Developments is introducing the concept of income

generating properties, providing investors with guaranteed rental returns of up to 10 years This

innovative offering ensures low-risk, high-reward real estate investment in Egypt, appealing to local

and international investors seeking stable and sustainable returns

Flexible Payment Solutions for All Investor Segments

The company has carefully tailored its investment plans and unit pricing to meet the needs

of various investor profiles. The availability of competitive payment terms, along with the

commencement of construction, signals the company’s firm commitment to delivering on schedule

and maintaining customer trust two pillars that have long defined the Jnoub Koronfil brand

Strategic Partnerships with Global Industry Leaders

To further elevate the investment value of Najma Walk, Jnoub Koronfil Developments has

secured several high-profile partnerships

An agreement with International Workplace Group (IWG), the world’s leading provider

of flexible workspaces, to manage and operate the office units under the globally recognized Regus brand

A partnership with Concord Hotels & Resorts, which will oversee the hospitality services within the development

ensuring premium service quality and international standards

These partnerships significantly enhance the long-term value and operational excellence of the project

Leadership Perspective on Egypt’s Growing Investment Climate

At the official launch event of Phase Two, attended by key stakeholders and real estate professionals

, the company’s Board Members shared their insights

Mr Mohamed El Nemki emphasized the critical role of the Egyptian government in supporting

a robust investment climate, citing political and economic stability as major enablers of real estate growth

Mr Mohamed Kadry highlighted the resilience of the Egyptian economy, stating that this stability reassures

investors and solidifies Egypt’s position as a leading destination for real estate capital

Dr Montaser Abdel Baky introduced the income-generating units concept, stating that it provides

a unique and secure opportunity for investors to diversify their portfolios and access long-term passive incom

Dr Abdel Baky also expressed gratitude to the company’s real estate marketing partners, acknowledging

their vital role in supporting Najma Walk’s market success

Najma Walk: A Game-Changing Mixed-Use Development in New Cairo

Jnoub Koronfil Najma Walk stands out as a premier mixed-use development in New Cairo, combining commercial

administrative, medical, and hospitality spaces within a single, strategically located master plan

Positioned in one of Cairo’s most rapidly growing districts, the project offers seamless access to

essential services and infrastructure, meeting the daily needs of both residents and businesses

With its visionary design, prime location in New Cairo, and integrated community approach, Najma Walk

is poised to become a benchmark for urban real estate investment in Egypt, contributing significantly to

local economic growth while redefining the future of mixed-use real estate developments in the region

By launching Phase Two of Najma Walk, Jnoub Koronfil Developments continues to set new standards

in real estate investment in Egypt With guaranteed returns, innovative unit concepts, flexible payment

options, and globally backed partnerships, the project is a compelling choice for savvy investors and

end-users seeking value, security, and growth in New Cairo’s real estate market

Madinet Masr Expands Tajed with The Prism Commercial Hub and LA7’s Biggest Wellness Branch

Posted on سبتمبر 28, 2025 by Fatma abdelhamed

Madinet Masr (EGX: MASR.CA), a leading real estate developer in Egypt, has announced two significant strategic partnerships aimed at enhancing its integrated commercial project, Tajed at Taj City.

The company signed agreements with Qubix Co. to develop The Prism—the first commercial and entertainment hub in Tajed—and with LA7, a premier health and fitness brand, to open its largest wellness and lifestyle branch within the district.

The Prism: A Unique Commercial and Entertainment Destination

Under the partnership with Qubix Co., Madinet Masr will develop The Prism, a 7,000 sqm commercial and entertainment center designed to offer a distinctive mix of dining, retail, and experiential spaces.

The Prism will feature premium fast casual and casual dining outlets, drive-thru units, and curated fashion retail stores, including a dedicated event space designed to support local brands and cultural activities.

.The hub will host 15 tenants from the food, beverage, and fashion sectors, with completion targeted by the end of 2026

LA7’s Largest Branch: Integrated Health, Wellness, and Recreation

The collaboration with LA7 will bring its largest branch to Tajed, spanning over 5,400 sqm. This comprehensive health and fitness center will provide an integrated ecosystem of services including personalized training, nutrition counseling, and group classes such as boxing and yoga.

Equipped with specialized courts for pickleball, badminton, padel, and functional training, it will also feature therapy and rehabilitation services, luxurious spa facilities, and recreational amenities like a sportswear retail outlet, a cooking school, and music rooms.

.The LA7 branch is expected to open in Q1 2027, elevating the wellness offerings within Tajed

Leadership Perspectives on the Strategic Partnerships

:Eng. Abdallah Sallam, CEO of Madinet Masr, stated

“At Madinet Masr, we aim to develop vibrant, integrated communities that enhance quality of life and meet evolving customer needs. Tajed reflects this vision by combining modern design with strategic partnerships, creating a holistic experience that seamlessly integrates retail, dining, and wellness. Collaborating with industry leaders enables us to add real value and position Tajed as a premier commercial destination in Cairo.”

:Karim Rafla, CEO of Qubix Co., added

“We are excited to partner with Madinet Masr to deliver The Prism—a pioneering commercial hub designed to redefine shopping and dining in Egypt. Our innovative architectural approach caters to the evolving lifestyle of urban Egyptians and supports local economic growth through dynamic retail and social spaces.”

:Omar Ghazaly, Founder of LA7, commented

“This partnership marks a milestone in expanding our health and wellness vision across Egypt. Our Tajed branch will offer an unmatched blend of fitness, wellbeing, and entertainment services, making it a landmark destination. Tajed’s strategic location and integrated design perfectly align with our mission to promote balanced and sustainable lifestyles for modern Egyptians.”

Tajed: A Premier Commercial Destination with Exceptional Accessibility

.Spanning over 39,000 sqm, Tajed is designed as an integrated commercial district hosting a variety of retail and service offerings

.The project has attracted leading brands including B.TECH, already operational, and Carrefour, scheduled to open in late 2025

Divided into nine zones with direct access from Cairo-Suez Road and proximity to the Ring Road, Tajed ensures easy accessibility for residents of New Cairo and surrounding areas, offering a superior shopping and lifestyle experience.

F1: The Movie Box Office Reaches $624.368 Million with $1M Weekly Increase

Posted on سبتمبر 27, 2025 by maryem

The global box office earnings of F1: The Movie have surged by an additional $1 million this past week,

pushing total revenues to $624.368 million since its theatrical release on June 27.

Produced by Warner Bros, the film has quickly become one of the most talked-about Formula

1-themed movies of the year.

F1: The Movie Box Office Breakdown

Domestic (U.S.) Revenue: $189.468 million

International Revenue: $434.900 million

This distribution highlights the film’s strong international appeal, reflecting its universal sports

message and the global fanbase of Formula 1.

The Movie

Why Is F1: The Movie So Successful?

1. Visually Stunning & Realistic Racing Sequences

The film delivers high-octane racing scenes, shot using cutting-edge cinematic technology that captures the speed,

thrill, and intensity of real Formula 1 races.

2. Blending History with Drama

F1: The Movie intertwines the historical roots of Formula 1 with a modern storyline, creating an emotionally

engaging experience for both sports fans and drama lovers.

3. Brad Pitt’s Compelling Role

Brad Pitt stars as Sonny Hayes, a retired F1 driver who makes an unexpected return to the track alongside a

young, talented teammate.

His mature role adds a layer of complexity and intrigue that sets the film apart.

The Movie

4. Support from Real Racing Icons

Seven-time F1 World Champion Lewis Hamilton offered his expertise during the production, ensuring

authenticity in racing scenes and technical accuracy, further boosting the film’s credibility.

Age in Formula 1: Realism vs Fiction

While Brad Pitt’s real-life age of 61 may seem unrealistic for a modern-day F1 driver — especially

compared to current active drivers like Fernando Alonso (nearly 44) — the sport has seen older

champions in its earlier decades.

Notable examples include:

Louis Chiron and Philippe Étancelin, who raced at 55

Luigi Fagioli, who won at 53

This historical context lends authenticity to the character and plot.

The Movie

Future Performance Predictions

With its continuing popularity and expansion into Asian and Latin American markets, industry

analysts project the film could surpass $700 million globally in the coming weeks.

Its steady growth and international momentum point to a long box office run.

Beyond the Numbers: Why the Film Resonates

A $1 million increase in a single week reflects solid ongoing interest

Strong international box office figures show successful global marketing and cross-cultural appeal

A compelling story, top-tier acting, and impressive visuals make F1: The Movie more than just a racing film