alekhbaryia Archives - جريدة الاخبارية

Rich Bake Joins Forces with Teradix to Revolutionize Procurement Digitally

Posted on فبراير 18, 2026 by Fatma abdelhamed

Teradix, a leading Egyptian provider of digital procurement and sourcing solutions, announced a strategic partnership with Rich Bake, one of Egypt’s largest bakery manufacturers, to expand its initial procurement digitization deployment into a comprehensive, multi-phase digital transformation program across the company’s sourcing operations.

Digital Procurement as a Strategic Growth Driver

With Rich Bake’s ongoing expansion of manufacturing plants and distribution networks, digital procurement solutions have become a key lever for operational efficiency, cost management, and supplier transparency.

Gilbert Hobeika, CEO of Rich Bake, stated:
“Our company is undergoing continuous growth and transformation. Partnering with Teradix enabled us to implement transparency, speed, and structure in our procurement operations, directly supporting our strategic objectives.”

.This initiative reflects a wider trend in Egypt’s manufacturing sector, where digital procurement is increasingly used to enhance governance, efficiency, and competitiveness

Operational Transformation Beyond Automation

The partnership focuses on operational change in procurement, not just software deployment, by standardizing workflows, strengthening governance, and enabling cross-functional collaboration.

The Teradix platform will support Rich Bake in key sourcing activities, including:

Requests for Quotation (RFQs) and e-tendering
Reverse auctions to drive cost savings
Comprehensive supplier management
Data-driven performance visibility and analytics

Loaay Aly, Supply Chain Director at Rich Bake, added:
“We wanted more than automation; we needed full visibility and control over every step of procurement. Teradix combined technology with hands-on support and change management, allowing us to manage complexity across multiple factories efficiently.”

Teradix’s Approach to Scalable Digital Procurement

Teradix’s methodology centers on building scalable procurement operating models through close collaboration with leadership, procurement teams, supply chain, and IT departments, ensuring adoption, governance, and measurable results.

Khaled Aboshady, CEO of Teradix, said:
“Our goal is not simply to deploy technology but to act as a strategic partner throughout the full transformation journey—from people and processes to data and technology. With Rich Bake, we are turning digital procurement from ideas into tangible business outcomes.”

Strategic Benefits of the Teradix Platform

By leveraging Teradix’s platform, Rich Bake gains:

Full transparency across supplier interactions
Accelerated procurement cycles and standardized workflows
Data-driven analytics to measure performance and identify cost-saving opportunities
Financial savings through reverse auctions and structured negotiations
Flexible, scalable technology infrastructure supporting advanced solutions, including AI

Future Roadmap for Procurement Innovation

The partnership roadmap includes future enhancements such as:

Full procurement automation
AI-enabled supplier discovery and sourcing optimization
Surplus inventory management and monetization
Strengthened supplier collaboration frameworks

This strategic partnership exemplifies how digital procurement transformation can move from conceptual planning to measurable operational and financial impact, positioning Egyptian enterprises like Rich Bake for global competitiveness.

Central Bank of Egypt’s BDS Hubs Facilitate EGP 19 Billion Financing and 1.16 Million Services

Posted on فبراير 18, 2026فبراير 18, 2026 by doha

The Business Development Service (BDS) Hubs, part of the Central Bank of Egypt’s

(CBE) “NilePreneurs” initiative, have successfully provided over 1.16 million non-financial and

advisory services to support approximately 502,000 clients across 25 governorates

These services, which have benefitted entrepreneurs, youth, startups, and Micro, Small

and Medium-sized Enterprises (MSMEs), include 210,000 women entrepreneurs Additionally

the BDS Hubs facilitated financing worth EGP 19 billion for over 14,000 projects, in collaboration

with 18 banks

Key Services Offered by the BDS Hubs

The services offered by the BDS Hubs include

Selection of viable business ideas for entrepreneurs

Feasibility studies and financial analysis for projects

Promoting financial literacy among business owners

Offering business training and capacity-building programs

Assisting in preparing credit files and securing access to financing

These services are aimed at supporting entrepreneurs to enhance their businesses

capacity for growth, competitiveness, and securing suitable financing

Impressive Growth and Geographic Reach

Between 2020 and 2025, the BDS Hubs have shown substantial growth, with a 135% annual

growth rate in the number of services delivered and 125% growth in the number of clients served

This success can be attributed to the widespread geographic presence of the BDS Hubs, which now

consist of 132 centers located across 25 governorates, making them accessible to a large number

of entrepreneurs and business owners across Egypt

CBE’s Ongoing Commitment to MSMEs and Entrepreneurs

This milestone reflects the Central Bank of Egypt’s ongoing commitment to supporting

entrepreneurs and MSMEs through its NilePreneurs initiative. By encouraging the banking

sector to expand its offering of non-financial and advisory services, the CBE aims to promote

formalization of informal sector projects, in alignment with Egypt’s Vision 2030 and the Sustainable

Development Goals (SDGs), particularly focusing on economic empowerment for all segments of society

Free Services to Empower Youth and Entrepreneurs

The BDS Hubs provide a comprehensive range of free services aimed at empowering youth

entrepreneurs, and MSMEs

Business setup assistance including registration and obtaining licenses

Conducting economic feasibility studies and financial evaluations

Offering the required information to access financing and prepare necessary documentation, including credit files

Assisting in forming strategic partnerships and opening new market opportunities

Providing training programs to enhance business efficiency and growth

How to Access Services

Entrepreneurs, startups, and MSMEs can access these free services by visiting

one of the BDS Hubs established in bank branches, youth centers, and universities

across the country To find a BDS Hub near you, visit the official website

Find a BDS Hub

PLDG Development Collaborates with Moharram Bakhoum for “Etlala” Project in New October City

Posted on فبراير 18, 2026فبراير 18, 2026 by doha

PLDG Development has announced its partnership with Moharram Bakhoum Consulting

Engineers as the structural consultant for its “Etlala” residential project in New October City

This collaboration aligns with the company’s commitment to enhancing the quality of its

developments by working with highly experienced consulting firms to ensure that the project

meets the highest engineering standards

Contract Signing for “Etlala” Project

The contract was signed by Eng Mohamed Madi, Chairman of PLDG Development

and Eng Khaled Hagrasi, a representative of Moharram Bakhoum, in the presence of

senior officials from both companies This partnership is expected to significantly enhance

the execution of the “Etlala” project, ensuring its structural integrity and alignment with

PLDG Development top-tier engineering practices

Etlala Project: A Vision for Integrated Urban Communities

In his statement, Eng Mohamed Madi emphasized that partnering with a renowned firm

like Moharram Bakhoum adds immense value to the “Etlala” project He highlighted that

the company follows a strategic approach of selecting key success partners to deliver a real

estate product that exemplifies structural durability, execution efficiency, and adherence to

safety and quality standards The “Etlala” project is considered one of PLDG Development’s

flagship projects in New October City Located on approximately 25 acres directly on Oasis Road

the project enjoys a prime location that offers easy access to key roads and surrounding vital areas

providing exceptional connectivity and convenience for its residents

Residential Units and Amenities at Etlala

The “Etlala” development will feature around 1,560 residential units, each carefully designed

to offer the highest levels of privacy, comfort, and quality of life The units range in size from

45 square meters to 130 square meters, with one to three-bedroom options, making it suitable for

a diverse range of residents The project also includes a well-planned urban layout, ensuring

smooth movement throughout the compound and an efficient distribution of essential services

Etlala is designed to meet the needs of various client segments, offering flexibility in residential

space while maintaining a high standard of living

Comprehensive Services and Facilities at Etlala

Etlala promises a wide range of facilities and services aimed at ensuring residents

comfort and convenience These include

A 2,270 square meter shopping mall

A 7,000 square meter sports club

A 4,200 square meter school

Water features and landscaped parks

Dedicated children’s areas

A mosque

These facilities are thoughtfully distributed throughout the development

to ensure easy access and optimal use for all residents

Architectural Consultation: Platon Designs Group

In addition to the collaboration with Moharram Bakhoum, Platon Designs Group has been

appointed as the architectural consultant for the “Etlala” project Their role is to ensure

the integration of the architectural vision with the engineering execution, leading to a

cohesive and high-quality urban development that aligns with the company’s vision for

sustainable and innovative communities

Moharram Bakhoum’s Role and Expertise

Eng Khaled Hagrasi, representative of Moharram Bakhoum Consulting Engineers

expressed that the partnership with PLDG Development brings a strong collaborative

force to the “Etlala” project He praised the project’s advantageous location and well-thought

out planning, making it a valuable addition to New October City

He further stated that Moharram Bakhoum would be leveraging its extensive experience

in executing engineering projects to ensure that the development adheres to the latest industry

standards and offers residents a safe and efficient living environment

Logivators 3.0 Launched to Accelerate Logistics Innovation and Startup Growth in Egypt

Posted on فبراير 18, 2026 by Fatma abdelhamed

In a new step toward strengthening innovation in logistics services in Egypt, Startup Factory, in partnership with Egytrans NOSCO and with the strategic sponsorship of Alexandria Container & Cargo Handling Company (ACCHCO), has officially announced the launch of the third edition of Logivators (Logivators 3.0).

The announcement coincides with the introduction of the Egyptian Entrepreneurship Charter under the patronage of His Excellency the Prime Minister, underscoring Egypt’s strategic vision to position itself as a leading regional hub for logistics, supply chains, and port services.

Supporting Applied Innovation in Egypt’s Logistics Industry

Logivators 3.0 is designed to accelerate applied innovation in the logistics sector by directly connecting startups with real operational challenges across transportation and supply chain operations in Egypt.

.The program functions as an integrated industry platform that transforms operational bottlenecks into scalable, investment-ready business opportunities

.By embedding startups within real operating environments, Logivators ensures that emerging technologies are tested, validated, and prepared for commercial deployment

Strong Track Record: 15 Startups Supported and Over $1 Million in Pre-Seed Funding

Across its first two editions, Logivators has demonstrated measurable impact on Egypt’s logistics startup ecosystem:

15 startups incubated and supported in logistics-focused solutions.
Over 20% signed MoUs with Egytrans NOSCO to deploy their solutions in real operational environments.
Around 30% expanded into regional markets beyond Egypt.
Pre-seed funding exceeding USD 1 million secured by participating startups.
30% of alumni startups featured on Shark Tank, gaining national visibility.

These outcomes highlight the program’s ability to convert innovation into commercially viable and fundable business models.

A More Integrated and Industry-Driven Third Edition

Building on this foundation, Logivators 3.0 introduces an expanded, multi-dimensional structure aimed at accelerating startup readiness and deepening industry collaboration.

The new edition combines:

Industry roundtables to identify real operational pain points in logistics and transportation.
Applied hackathons to develop testable, technology-driven solutions.
Targeted acceleration programs preparing startups for growth and integration into national and regional supply chains.

This integrated approach is designed to accelerate technology adoption, enhance operational efficiency, strengthen collaboration between logistics operators and emerging tech providers, and unlock access to funding and scaling opportunities.

Industry Leaders Emphasize the Strategic Value of Logivators

Eng. Abir Leheta, Co-CEO of Egytrans NOSCO, emphasized that the company’s continued partnership reflects its commitment to innovation as a core pillar of growth and development.

She noted that since the first edition, Logivators has enabled the company to pilot emerging technologies in real operational settings and integrate impactful innovations into workflows, improving efficiency and service quality.

Previous editions featured more than 20 specialized workshops and seminars, with over 20% of participating startups formalizing deployment agreements with the company—demonstrating the program’s tangible industry value.

Dr. Nadine Abou Khadra, Executive Partner at Startup Factory (pmaestro), highlighted that the third edition builds on a strategic vision to embed startups within Egypt’s logistics innovation ecosystem. She noted that the program enables startups to deploy solutions within major operational organizations like Egytrans NOSCO and access both local and international commercial opportunities.

.Approximately 30% of startups achieved regional expansion, while pre-seed investments surpassed USD 1 million, reinforcing investor confidence in logistics-focused innovation

Mr. Hazem Abou El Nil, General Manager of Marketing and Strategic Planning at ACCHCO, stated that the company’s sponsorship reflects its strong belief in technology-driven operational and strategic advancement.

He added that early access to commercially viable startup solutions enhances ACCHCO’s ability to deliver more flexible and efficient services while creating new collaborative business models within the maritime transport and logistics sector.

Advancing Egypt’s Position as a Regional Logistics Hub

Through its structured integration of startups, industry operators, and investors, Logivators continues to strengthen its role as a strategic platform advancing innovation in Egypt’s logistics sector.

By connecting emerging companies with real operational environments and expanding opportunities for commercial deployment and regional market access, Logivators 3.0 contributes directly to Egypt’s broader ambition to lead in logistics, supply chain innovation, and port services across the region.

The Central Bank of Egypt Formulates the Second Financial Inclusion Strategy (2026-2030)

Posted on فبراير 17, 2026 by aberabozaher

In line with the efforts of the Central Bank of Egypt (CBE) and the financial sector, Egypt’s financial inclusion rate increased to 77.6% by the end of 2025. This translates to 54.7 million citizens owning active accounts that enable them to perform financial transactions, out of a total of 70.5 million citizens (aged 15 years and above), reflecting a growth rate of 219% between 2016 and 2025.

The Central Bank of Egypt

Active accounts encompass bank accounts, Egypt Post accounts, mobile wallets, and prepaid cards. The surge underscores the success of the Financial Inclusion Strategy (2022-2025) in achieving its objectives and fostering sustainable economic growth across all segments of society. The strategy was developed through consultation and coordination with relevant ministries and authorities, drawing on the findings of the financial services demand side surveys for individuals and Micro, Small, and Medium-sized Enterprises (MSMEs), which were conducted in cooperation with the Central Agency for Public Mobilization and Statistics (CAPMAS) in 2020.

The core set of indicators issued by the CBE’s Financial Inclusion Datahub showed a significant expansion in access to financial services, with women’s financial inclusion rate increasing from 19.1% in 2016 to 71.4% by the end of 2025, representing a growth of 316% over the period. Similarly, the financial inclusion rate of youth (aged 15 to 35 years) increased from 36.3% in 2020 to 56.8% in 2025, marking a growth rate of 79%.

The achieved milestones were supported by the tailored programs and initiatives aimed at enhancing the economic empowerment of women and youth, while integrating the underserved segments into the formal financial system.

In alignment with the evidence-based approach adopted by the CBE to achieve its vision and objectives, the Second Financial Inclusion Strategy (2026–2030) is currently under development. This process involves close collaboration with Ministries including Planning and Economic Development, Finance, Communications and Information Technology, Agriculture and Land Reclamation,

Social Solidarity, Justice, Education and Technical Education, Higher Education and Scientific Research, Supply and Internal Trade, Youth and Sports, and Investment and Foreign Trade. In addition to close coordination with the Financial Regulatory Authority, Egypt Post, the National Council for Women, the Micro, Small, and Medium Enterprises Development Agency (MSMEDA), and the Internal Trade Development Authority.

The new strategy builds on the findings of the financial services demand side survey currently carried out in cooperation with CAPMAS, with technical assistance from the World Bank Group and the International Finance Corporation (IFC). The survey aims to identify the financial services’ usage, as well as barriers and gaps to accessing them, providing the foundation for evidence-based financial inclusion policies to stimulate savings, expand financing to support the targeted growth, and strengthen citizens’ resilience against economic challenges.

The strategy priorities include expanding usage of financial services and products through promoting digital solutions and innovation, supporting the transition to a green economy through sustainable financing instruments, in addition to raising financial awareness among citizens through educational and literacy programs. It also aims to strengthen trust in the financial sector by protecting consumer rights, supporting the growth and sustainability of SMEs and entrepreneurs, reinforcing public-private partnerships, and advancing financial and technological infrastructure.

The success of the First Financial Inclusion Strategy (2022-2025) demonstrates Egypt’s commitment to promoting financial inclusion as a cornerstone of economic and social development. This commitment is reflected in the intensified collaboration among various relevant entities to ensure the objectives of the Second Strategy are achieved.

eNovate and Cobi Launch Large-Scale AI-Powered Digital Payment Infrastructure

Posted on فبراير 17, 2026 by aberabozaher

Final DRAFT v1.4

Review Status	Reviewer
Mastercard: Signed Off	Global Fintech Acceleration Team
eNovate: Signed Off	Marketing Team
Cobi: Signed Off	Head of Marketing & CEO

eNovate, a subsidiary of eFinance Investment Group, and Cobi, a UAE-headquartered AI-native customer intelligence platform, today announced the integration of Cobi’s AI-powered intelligence infrastructure across its digital payment ecosystem to redefine how young people across Egypt engage with digital financial services. Enabled through Mastercard’s Engage programme, the partnership combines eNovate’s digital payments product suite and Cobi’s AI-powered engagement platform to give financial institutions a new level of intelligence, personalisation, and behavioural insight across their customer base. As the MENA region emerged as a global hub for financial services innovation in 2025, fuelled by government initiatives and rapid digital payments growth, the focus is shifting toward AI-powered engagement and intelligence at scale.

The collaboration begins with the Rize app, eNovate’s flagship digital wallet, where Cobi’s intelligence layer will power real-time personalisation for Egypt’s youth segment. With 85% of people across MENA already using at least one emerging payment method, this allows banks and fintechs to better understand spending behaviours, identify friction, and deliver timely product interventions that drive activation, loyalty, and long-term customer value. The capability will extend across eNovate’s broader digital payment services, forming Egypt’s first large-scale AI-driven portfolio management infrastructure.

With the MENA region’s AI in financial services market projected to reach $4.7 billion by 2032, underscoring the scale of opportunity for intelligent, data-driven payment infrastructure across the region. At the core of the partnership is Cobi’s behavioural AI engine, which builds deep context on how users engage, identifies patterns, and recommends or triggers next-best-actions across acquisition, activation, and retention journeys for customers combining it with eNovate’s role as a central payments and digital services provider to Egypt’s banks, telcos, fintechs, merchants, and government-linked entities, the collaboration marks a major step toward intelligent, personalised financial experiences across the country.

Nashwa Kamel, CEO of eNovate, explained: “eNovate is committed to enabling banks & financial institutions with modern, data-driven capabilities. Partnering with Cobi allows us to introduce real-time intelligence into every digital wallet and payment experience we support, starting with the youth-focused Rize app. This collaboration strengthens our mission to provide Egypt with the most advanced and responsive payment infrastructure that provides insights into spend behaviour, helping banks & financial institutions to spot inefficiencies, optimize costs, and make smarter, data-driven decisions. By turning raw spend data into strategic intelligence, which empowers businesses to anticipate trends, strengthen supplier relationships, and accelerate sustainable growth.

Darren Edmund, CEO of Cobi, highlighted: “Our partnership with eNovate represents a fundamental shift in how digital payment infrastructure operates. By embedding Cobi as the intelligence layer across eNovate’s ecosystem, we are enabling banks and financial platforms to move beyond static transaction processing toward real-time, adaptive systems that understand and respond to user behaviour instantly. This allows institutions to personalise at scale, optimise portfolio performance, and build deeper, longer-lasting customer relationships. We’re glad to have had Mastercard’s Engage programme support this collaboration.”

Looking ahead, the partnership will extend toward agentic payment experiences, where AI not only analyses user behaviour but autonomously recommends or initiates actions that improve financial outcomes, ushering in a new era of intelligent and proactive financial services across Egypt. The initial deployment begins in Q1 2026, with expansion planned across additional eNovate-powered platforms and regional markets.

About eNovate

eNovate, a subsidiary of eFinance Investment Group, is a leading digital payment enabler and fintech-as-a-service provider, empowering banks, telecoms, governments, and startups to accelerate financial innovation. eNovate combines deep technical expertise with Meeza, Visa and Mastercard accreditation to deliver scalable, secure, and youth-focused solutions. From Card-as-a-Service (CaaS) and Youth Banking-as-a-Service (YaaS) to BNPL and digital hubs, eNovate offers a one-stop platform that drives financial inclusion and digital transformation across the region. Trusted by major banks, ministries, and fintech partners, eNovate is redefining how organizations build, launch, and grow financial products—making payments simpler, smarter, and more accessible for everyone.

About Cobi

Cobi is an AI-native customer intelligence and experience platform that transforms raw behavioral data into real-time, revenue-driving action. Built for product, growth, and marketing teams, Cobi unifies fragmented customer data, identifies high-intent moments, and orchestrates personalised journeys across digital touchpoints without the complexity of legacy CDPs.

By combining advanced segmentation, predictive intelligence, and real-time activation, Cobi enables organisations to increase activation, retention, and lifetime value while reducing dependency on siloed tools and manual analysis. Trusted by leading enterprises and high-growth companies, Cobi is redefining how modern teams understand customers and deliver intelligent, personalised digital experiences at scale.

FawryPlus Opens Its 350th Branch in Smart Village to Strengthen Digital Financial Services in Egypt

Posted on فبراير 17, 2026فبراير 17, 2026 by doha

FawryPlus, a leading player in financial inclusion and digital banking solutions, has announced

its 2026 expansion plans by opening its 350th branch in Egypt’s Smart Village, a premier hub for

business and technology This strategic move solidifies FawryPlus’ position as an operational partner

to both international and local companies, as well as to the banking sector, underscoring its

commitment to delivering innovative financial solutions that support Egypt’s digital economy

FawryPlus Expands Its Digital Banking Presence in Smart Village

The inauguration of FawryPlus’s new branch within Smart Village marks an important

milestone in the company’s expansion strategy for 2026 It reflects the company’s vision

to strengthen its presence in key economic and technological communities, positioning

itself as a cornerstone in Egypt’s financial inclusion and digital transformation The new

branch aims to meet the evolving needs of both individuals and businesses by offering

fast, integrated financial services powered by Fawry’s advanced global technologies

FawryPlus Expands Its Services to Meet the Demands of Strategic Sectors

As part of its continued growth, FawryPlus will provide a range of essential services

including cash management, Know Your Customer (KYC) solutions, digital banking services

opening of bank accounts, e-wallet and prepaid card issuance, consumer finance, and

investment in money market funds Additionally, the company’s network will cater to

services like digital insurance, electronic sealing, international remittance, and Pick-Up

and Drop-Off (PUDO) services for logistics companies, along with ATM hosting. These

solutions are designed to support a variety of strategic sectors, including banking

microfinance, FMCG (fast-moving consumer goods), the industrial sector, and

emerging fintech startups

FawryPlus as a Key Enabler of Egypt’s Digital Economy and Financial Inclusion

Eng Hossam Ezz, CEO of FawryPlus, commented “We are proud to open our 350th

branch in Smart Village, which forms part of our broader commitment to digitally empower

the economy. Our goal is not only to offer operational services but also to provide a

comprehensive digital platform that bridges the gap between traditional financial services

and cutting-edge digital solutions This expansion allows us to empower both individuals

and businesses to easily access the formal economy with security and efficiency

This expansion reinforces FawryPlus’s role as a key player in Egypt’s digital transformation

journey, particularly in enhancing financial inclusion The company is not just offering a

digital banking branch, but a complete ecosystem that integrates innovation, geographic

expansion, and financial accessibility

FawryPlus: Strengthening Egypt’s Digital Infrastructure for Vision 2030

With this new opening, FawryPlus continues to strengthen its digital infrastructure

aligning with Egypt’s Vision 2030 goals for comprehensive digital transformation

The company’s expansion efforts contribute significantly to creating an integrated

ecosystem that fosters economic growth, strengthens the fintech sector, and

increases financial inclusion in Egypt’s business environment

EFB and Amazon Egypt Collaborate to Provide 11,000 Meals to Vulnerable Communities in Cairo

Posted on فبراير 17, 2026فبراير 17, 2026 by doha

The Egyptian Food Bank (EFB), a leading regional development organization dedicated

to providing safe and healthy food to vulnerable communities, has announced a new

collaboration with Amazon Egypt aimed at addressing hunger and supporting those in

need across Egypt As part of this partnership, Amazon Egypt will contribute to the

distribution of 11,000 meals through EFB’s renowned “Tekyet El-Mahrousa” initiative

This collaboration helps meet essential food needs while improving the living

conditions of many families in need

Amazon Egypt and EFB Join Forces to Enhance Food Security in Egypt

This collaboration marks a significant step in strengthening the corporate social responsibility

efforts of both Amazon Egypt and the Egyptian Food Bank By joining forces, they aim to

maximize their reach and provide essential food items to as many beneficiaries as possible

particularly in densely populated areas with high food insecurity The distribution of meals

will cover several neighborhoods in Cairo, including Mokattam, El-Basateen, and El-Salam City

Through the “Tekyet El-Mahrousa” program, EFB has been playing an essential role in providing

sustainable food solutions to vulnerable communities This program is designed to offer

long-term food assistance, moving beyond short-term responses to address the continuous

needs of households in need

EFB’s Commitment to Sustainable Food Solutions

Mohsen Sarhan, CEO of EFB, stated, “This collaboration reflects our vision at EFB

to strengthen partnerships with the private sector to unite efforts and ensure that

food reaches every person in need Our partnership with Amazon Egypt expands our

capacity to deliver much-needed meals across Greater Cairo’s neighborhoods through

the ‘Tekyet El-Mahrousa’ initiative We are committed to working with organizations in

the private sector that play a crucial role in funding our feeding programs, as this highlights

the importance of sustainable collaborations built on shared objectives and measurable impact

Amazon Egypt’s Role in Strengthening Food Security

Omar Elsahy, General Manager of Amazon Egypt, expressed his pride in the partnership, saying

“We are incredibly proud to collaborate with the Egyptian Food Bank, an organization doing

exceptional work in reaching communities across Egypt At Amazon, we believe success is

not just measured by what we sell, but by how we serve the communities we operate in

This collaboration underscores our core values – being locally relevant, making a real impact

and standing with Egyptians during critical times Food security is a fundamental right, and

working with EFB allows us to contribute to ensuring that more families across Egypt have

access to the essentials they need

EFB’s Holistic Strategy for Vulnerable Families

EFB operates through an integrated strategy built on four main pillars to provide comprehensive

support to vulnerable families and individuals These pillars include providing food and basic

needs (protection), preventing malnutrition through awareness and nutritional education

empowering families to improve income and self-reliance, and enhancing living standards

while promoting sustainable development In its continuous efforts to develop innovative

programs, EFB ensures that the resources are optimally used by forging strategic partnerships

with government agencies, the private sector, civil society, and international organizations

This collaboration enhances the impact of these initiatives and ensures long-term positive

effects on communities

Madinet Masr Partners with Coventry University to Enhance Academic and Industry Collaboration

Posted on فبراير 17, 2026فبراير 17, 2026 by doha

Madinet Masr (EGX: MASR.CA) has announced the signing of a Memorandum of Understanding

(MoU) with The School of Business at Coventry University in Egypt, part of The Knowledge Hub

Universities in the New Administrative Capital The MoU aims to strengthen academic collaboration

bridging university education with practical applications, and aligning it with the ever-evolving local

labor market. This partnership reflects Madinet Masr’s commitment not only to urban development

but also to investing in human capital and nurturing the next generation of leaders

A Strategic Partnership to Empower Future Talent

The MoU signing ceremony was attended by Eng Abdallah Sallam, President & CEO of Madinet Masr

Mariam Ayad, Vice President of People and Culture at Madinet Masr, Mr. Mohamed Shawky, CEO of

EL Sewedy Education, Professor Shahira Samir, Acting President of TKH, Dr. Rasha El Gendi, Dean

of Coventry Business School, and Dr. Rana Samir, Assistant Professor of Marketing at the School of

Business at The Knowledge Hub’s Coventry University in Egypt. Senior leadership from both parties

were also present This collaboration aims to enhance practical training, knowledge exchange, and

the implementation of joint projects, which will help develop qualified professionals capable of

driving impact across diverse economic sectors

Bridging the Gap Between Academia and Market Demands

In his comments, Eng Abdallah Sallam, President & CEO of Madinet Masr, stated

At Madinet Masr, we believe in the importance of building strong bridges between

academic education and the practical needs of the labor market Investing in young

talent is a core pillar of our sustainable growth strategy He further added,Through

this partnership, we are creating an integrated learning environment that offers students

hands-on exposure to real-world business challenges By offering training and applied

projects aligned with market needs, we are preparing the next generation with the skills

and confidence required for success

Enhancing Students’ Professional Readiness

Dr. Rasha El Gendi, Dean of Coventry School of Business at The Knowledge Hub Universities

emphasized the importance of this MoU, saying, This partnership with Madinet Masr marks

a significant step toward bridging the gap between academic education and the real demands

of the market The collaboration provides our students with valuable exposure to real business

environments and practical experience through applied projects She continued Together with

Madinet Masr, we aim to produce graduates who are not only academically sound but also practically

equipped to excel in the global business landscape

Fostering a Culture of Continuous Learning and Innovation

Mariam Ayad, Vice President of People and Culture at Madinet Masr, added, “Developing human

capital is at the core of Madinet Masr’s philosophy We are committed to nurturing a culture of

continuous learning and innovation, empowering students with practical skills that enhance their

professional readiness She continued, “Integrating academic knowledge with real-world experience

reflects our broader commitment to social responsibility and contributes to building a generation

capable of driving meaningful change in society

A Commitment to Preparing Graduates for Real-World Success

Dr. Rana Samir, Assistant Professor of Marketing at Coventry School of Business,

confirmed that the signing of this MoU represents a strategic move to link academic

studies with practical application She stated, “This collaboration is a clear reflection

of Coventry School of Business’s dedication to strengthening ties with leading private

sector companies. It will offer our students high-quality practical training, real-world

projects, and labor market expertise, all of which will equip them with the necessary

skills to succeed in the local and regional job markets

Key Areas of Collaboration Under the MoU

Under the terms of the MoU, several key initiatives have been outlined

Hosting Madinet Masr experts as guest speakers within relevant academic courses

thereby broadening students’ professional perspectives and enhancing their practical skills

Delivery of professional and business training programs by Coventry faculty members

aligned with the specific needs of Madinet Masr and market demands

Offering tuition discounts for undergraduate programs at Coventry University’s School

of Business in Egypt for children of Madinet Masr employees, reflecting the partnership’s

community-focused goals This partnership also reinforces the shared commitment

of both organizations to community development and building human capital that

is equipped to meet future challenges

Madinet Masr’s Vision for Modern Education

Madinet Masr emphasizes that modern education should no longer rely solely

on theoretical knowledge but must integrate academic learning with real-world

experiences This approach ensures that students are not only academically

prepared but also gain practical insights and skills that are vital for success

in the dynamic labor market

Al Khalij Development Unveils Guzal Project on the Highest Hill in New Sheikh Zayed

Posted on فبراير 17, 2026فبراير 17, 2026 by doha

Al Khalij Development has officially launched its latest residential project, Guzal, located

on the highest hill within the Green Belt area of New Sheikh Zayed City The company

simultaneously began construction, following the completion of all legal procedures, which

highlights the company’s strong commitment to executing the project efficiently and reliably

Strategic Expansion in West Cairo: Guzal’s Vision for Tranquility and Quality Living

According to Dr Ahmed Samir El-Desouki, the Chief Commercial Officer (CCO)

of Al Khalij Development, the launch of Guzal marks a key step in the company’s

strategic expansion in the West Cairo real estate market The project aims to cater

to buyers seeking a tranquil living environment with expansive open spaces With

low population density, Guzal promises a higher standard of living, ensuring maximum

comfort and serenity for its residents

A Unique Residential Concept: 40 Exclusive Standalone Villas

The Guzal project spans 21,000 sqm, emphasizing Al Khalij Development’s focus on low-density

residential communities This design prioritizes privacy and architectural distinction, offering a

truly exclusive living experience The development will consist entirely of 40 standalone villas

reflecting a vision to create an exceptional project that also enhances the long-term investment

value of the properties

Prime Location with Panoramic Views of Sheikh Zayed City

One of the key features of Guzal is its prime location Situated on the

highest hill in the Green Belt area, the project offers breathtaking panoramic

views of the entire Sheikh Zayed City This location provides a significant competitive

advantage in terms of both its visual appeal and proximity to major hubs in West Cairo

Commitment to Legal and Regulatory Standards

Al Khalij Development ensures that Guzal fully complies with all necessary legal requirements

including ministerial approval and building permits Construction has already begun, further

underscoring the company’s commitment to executing the project within the state’s regulatory

framework. This step reinforces client confidence and reflects the company’s serious approach

toward delivering a trustworthy and credible project

Sustainability and Modern Living: Focus on Green Spaces and Innovative Amenities

In line with global trends toward sustainability, the master plan for Guzal is designed

to maximize green spaces and minimize the building footprint The development will

feature a range of modern amenities, including a clubhouse, swimming pool, and

multi-purpose open spaces for events In addition, Guzal will offer electric vehicle

charging stations, embracing the shift towards efficient and sustainable living

Al Khalij Development’s Vision for Future Real Estate in West Cairo

Dr. El-Desouki concluded by stating that Guzal is a model of Al Khalij Development’s

vision for creating integrated communities The project integrates smart planning

high-quality construction, and strong investment potential Guzal represents the

company’s broader strategy to strengthen its presence in the growing West Cairo

real estate market in the upcoming years

Amazon Egypt Expands Ramadan 2026 Initiatives, Providing Over 4.3 Million Meals to Families in Need

Posted on فبراير 17, 2026فبراير 17, 2026 by doha

Amazon Egypt is expanding its food security initiatives this Ramadan by strengthening

its partnerships with the Egyptian Food Bank and Share a Smile Foundation Since the

launch of these programs, Amazon Egypt has contributed to over 4.3 million meals, and

this year, it aims to further increase its impact by introducing the “Tekkeyet el Mahrousa

mobile kitchen and continuing the “Iftar on Wheels” program These initiatives are supported

by Amazon’s employees who volunteer their time and effort to help distribute meals across

Egypt during Ramadan

“Tekkeyet el Mahrousa” Mobile Kitchen: Delivering 11,000 Hot Meals to Underserved Cairo Neighborhoods

Amazon Egypt has partnered with the Egyptian Food Bank to launch the “Tekkeyet el Mahrousa

mobile kitchen, which provides hot and nutritious meals to families experiencing food insecurity

The mobile kitchen will serve 6 underserved neighborhoods in Cairo, distributing 11,000 meals to

those in need This initiative enables Amazon to directly deliver meals to the target communities

ensuring that nutritious meals are provided in a timely manner Mohsen Sarhan, CEO of the Egyptian

Food Bank, stated“Our partnership with Amazon Egypt through the ‘Tekkeyet el Mahrousa’ initiative

allows us to provide direct food assistance to families in need across Cairo By combining Amazon’s

operational capabilities with our expertise, we can maximize our impact and ensure that more families

can observe Ramadan with access to hot meals

“Iftar on Wheels” Program: Providing 400,000 Meals Across Egypt This Ramadan

Amazon Egypt is continuing its “Iftar on Wheels” program, which has been a key initiative

in the company’s commitment to supporting local communities during Ramadan In 2026

the program aims to provide 400,000 meals to families in need across Egypt Since its inception

the program has already provided more than 4.3 million meals to hundreds of thousands of

beneficiaries nationwide Amazon’s logistics expertise and employee volunteers are key components

of the program’s success, with Amazon employees contributing annually to meal preparation and

distribution Nagwa El Assy, Founder of Share a Smile Foundation, commented The ‘Iftar on

Wheels’ program goes beyond just distributing meals—it’s about giving hope and dignity to

families during Ramadan Thanks to Amazon’s collaboration, we have been able to significantly

scale this initiative, reaching even more communities across Egypt this year What truly inspires

us is the sight of Amazon employees volunteering with us, embodying the spirit of giving that

defines Ramadan

Amazon Egypt’s Ramadan Box: Supporting Families in Need with Essential Groceries

As part of its ongoing Ramadan initiatives, Amazon Egypt has launched its annual Ramadan Box

which contains 6.3 kg of essential groceries, including rice, sugar, cooking oil, lentils, ghee, pasta

fava beans, and tea The Ramadan Box is priced at EGP 384, and customers have the option to

donate the box to a charity of their choice or directly to families in need This year, Amazon Egypt

is contributing over 3,000 kilograms of Ramadan Boxes to the Tawasol Organization, supporting 480

families in the Istabl Antar area Additionally, Amazon is encouraging customers to participate in its

social media challenge aimed at promoting generosity and inspiring donations of Ramadan Boxes to

those who need them most

Amazon’s Commitment to Community Impact: Supporting Vulnerable Communities Year-Round

Amazon Egypt is driven by a strong belief in food security and the idea that collective

action can make a tangible difference in addressing food insecurity Nadine Abouelgheit

Regional Volunteering Product Manager at Amazon, commented Our Ramadan initiatives

are a reflection of Amazon’s long-standing commitment to supporting communities across Egypt

By partnering with trusted organizations like the Egyptian Food Bank and Share a Smile Foundation

we can extend our reach and ensure that more families have access to the support they need

The passion and dedication of our employee volunteers are integral to the success of these efforts

further strengthening our connection with the communities we serve As part of its broader mission

to combat food insecurity, Amazon Egypt actively engages its employees in community support

initiatives throughout the year, ensuring a lasting impact on the communities where it operates

“Madinet Masr Finishing Solutions”, and seven Partner to Redefine Home Finishing Through Flexible Financing Solutions to Their Clients

Posted on فبراير 15, 2026 by aberabozaher

Madinet Masr (EGX code: MASR.CA), has announced a strategic partnership, through its subsidiary “Madinet Masr Finishing Solutions”, with seven for Consumer Finance, a subsidiary of Beltone Holding, marking a new step in the company’s vision to deliver a fully integrated real estate experience that goes beyond traditional urban development. The partnership introduces an integrated model that combines high-quality finishing and renovation services with flexible, innovative financing solutions with repayment periods of up to five years, enabling homeowners to complete and customize their residences without upfront financial pressure, while enhancing the long-term value of Madinet Masr’s communities.

Madinet Masr

Aligned with Madinet Masr’s strategy and its vision of building an integrated real estate ecosystem through specialized verticals and strategic partnerships, “Madinet Masr Finishing Solutions” will lead execution and technical delivery to the highest quality standards, while seven provides tailored financing solutions that allow customers to manage costs with greater flexibility and clarity.

The collaboration underscores Madinet Masr’s commitment to delivering holistic solutions that elevate the customer experience and meet evolving lifestyle expectations, by positioning finishing as a core component of the residential journey, ensuring greater comfort, flexibility, and alignment with diverse lifestyles.

Commenting on the partnership, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said: “At Madinet Masr, we believe that innovation in real estate is a sustainable approach that spans all stages of the residential journey, rather than being limited to unit delivery alone. Our partnership with seven, through our specialized arm “Madinet Masr Finishing Solutions”, represents a pivotal step in our vision to deliver a fully integrated living experience.

By linking execution excellence with flexible financial solutions, we simplify the home-finishing journey and make it more seamless and transparent for our customers. Through a network of specialized verticals and strategic partners who share our commitment to excellence, we continue to deliver meaningful added value to our clients and enhance quality of life across our communities.”

Through seven’s expertise in consumer finance, homeowners will be able to finance their unit finishing and renovation works rather than paying the full amount upfront, ensuring premium finishing quality aligned with their individual preferences.

This reflects Madinet Masr’s commitment to delivering an innovative and seamless residential experience, while easing the financial burden on the homeowners from day one.
From his side, Eng.

Omar El-Feky, CEO of seven, said: “This partnership with Madinet Masr Finishing Solutions reflects our shared commitment to empowering homeowners by offering flexible and innovative financing solutions that ease the financial burden of unit finishing and renovation. Through this collaboration, we are providing customers with seamless access to tailored financing plans that enable them to complete their homes to the highest standards without upfront pressure.

We are proud to support Madinet Masr’s vision of delivering a premium residential experience, backed by seven’s advanced digital platform, fast approval processes, and extensive network of trusted partners. This partnership builds on our ongoing success and supports our strategy to expand our footprint in the Egyptian market while delivering greater value and convenience to our customers.

seven continues to stand out through its expertise in delivering innovative consumer finance solutions that allow customers to manage finishing and renovation costs flexibly and without financial strain. Through this partnership, Madinet Masr homeowners will benefit from competitive financing options supported by fast, digital processes—ensuring a smooth transition into their new homes and an enhanced homeownership experience from day one”
Nihad Sousa, CEO of Madinet Masr Finishing Solutions, added: “This partnership reflects our vision of viewing finishing as a direct extension of everyday quality of life, rather than a purely executional phase.

Through our collaboration with seven, we offer customers integrated solutions that combine design excellence, execution precision, and financing flexibility, granting them greater freedom to customize their homes to the highest standards, while enjoying a clearer and more seamless experience.

At “Madinet Masr Finishing Solutions”, we are committed to simplifying the home-finishing journey and reducing both financial and procedural burdens, empowering homeowners to make confident decisions and ensuring long-term value and a living experience that truly reflects their aspirations and lifestyles.”

seven continues to stand out through its expertise in delivering innovative consumer finance solutions that enable customers to manage their financing needs in a flexible and organized manner, empowering them to plan and complete their future homes with confidence and without financial strain.

As a specialized arm, “Madinet Masr Finishing Solutions” plays a central role in Madinet Masr’s broader ecosystem, offering premium finishing packages across developments such as Taj City, Sarai, and new projects including Butterfly, reinforcing the company’s customer-centric approach and focus on long-term residential value.