alekhbaryia Archives - جريدة الاخبارية

Mylo Completes EGP 1.76 Billion Securitization Bond Issuance to Drive Fintech Growth in Egypt

Posted on يناير 8, 2026يناير 8, 2026 by doha

Mylo Completes EGP 1.76 Billion Securitization Bond Issuance

Mylo, the innovative fintech company emerging from B.TECH, has successfully closed

its second securitization bond issuance worth EGP 1.76 billion after securing all necessary

regulatory approvals This achievement underscores Mylo’s robust financial position and

commitment to sustainable digital finance solutions that align with responsible fintech practices

The bond issuance includes multiple tranches with a 12-month maturity, and EG Bank has been

designated as the bond custodian This new issuance follows the success of the company’s first

bond issue, further demonstrating Mylo’s ability to diversify its funding sources and provide growth

capital for its Shariah-compliant consumer finance portfolio

Mohamed Khattab, CEO of Mylo, commented on the milestone

Successfully concluding our second securitization bond issuance is a major step forward

for Mylo It reflects the trust financial institutions have in the strength of our business model

and the quality of our financing portfolio This milestone further supports our long-term vision

of establishing sustainable funding channels that allow us to expand the reach of our digital finance

solutions Khattab highlighted that this new issuance will play a pivotal role in Mylo’s upcoming

expansion plans The company aims to scale its user base, broaden its merchant and brand

partnerships, and make strategic investments in its technology infrastructure to enhance its

platform’s capabilities

A Leader in Shariah-Compliant Consumer Finance

Notably, is one of the first consumer finance companies in Egypt to receive approval

from the Financial Regulatory Authority for fully digital onboarding, coupled with a fintech

license The company provides flexible financing solutions with terms of up to 48 months

available through a network of over 5,000 brands across more than 15 categories

With this move, continues to lead the digital consumer finance revolution in Egypt

offering an innovative alternative to traditional financing solutions and playing a pivotal role

in advancing financial inclusion

MADKOUR Developments unveils MDK Business Complex, marking its debut project in Egyptian market

Posted on يناير 7, 2026 by aberabozaher

MADKOUR Developments, a subsidiary of MADKOUR Holding, has officially launched its first real estate project in Egyptian market, MDK Business Complex, strategically located in Financial District at New Capital, east Cairo.

MADKOUR Developments

Commenting on the launch, Eng. Hesham Madkour, Vice President of MADKOUR Holding, stated that the selection of the group’s first real estate development project at the New Capital was based on a thorough study of market dynamics and future demand.

Madkour said that the Financial District stands out as one of the most promising locations for generating sustainable, long-term value for administrative and business assets.
Eng. Ahmed Attia, CEO of MADKOUR Developments, disclosed that MDK Business Complex is the company’s first venture into real estate development and has been designed to introduce a new concept for administrative buildings.

He added that the complex adopts Open Business Campus model, reflecting global shifts toward more flexible and contemporary work environments.

Attia noted that the company views this project as a benchmark for its future developments in real estate sector, built on a foundation of quality, discipline, and carefully selected locations, with the aim of creating solid assets that preserve their value and deliver stable, long-term returns.

The complex features three interconnected administrative buildings set within open-air plazas and comprehensive service zones, fostering a dynamic and flexible work environment tailored to the requirements of multinational corporations, financial institutions, and banks, while encouraging collaboration and interaction among tenants.

The company’s CEO highlighted that a key competitive advantage of the project is that it is already completed and ready for inspection, enabling delivery and full operation within one year, and thereby offering a quicker return on investment compared to traditional developments—especially in light of the rising demand for ready-to-use administrative offices in the New Capital.

He further explained that the project enjoys prime location, thoughtful planning, and high-quality execution, indicated that the group deliberately chose to make its market debut with a development that is exceptional in every detail, showcasing its proven track record and extensive experience in executing large-scale projects.

“MDK Business Complex is designed as a sustainable administrative project capable of keeping pace with the rapid transformations in modern work environments, rather than being just a traditional office building, Attia said. “Additionally, the project’s location within the Financial District provides the development with a genuine competitive advantage, both in terms of operation efficiency and investment appeal.”

He further stated that the management and operation of MDK Business Complex will be handled by MADKOUR Facility Management, ensuring optimal operation efficiency, sustainability, energy conservation, and reduced operating costs, thereby enhancing long-term value of real estate asset.

For his part, Mohamed Attia, Chief Sales Officer at MADKOUR Developments, described the project as a prime investment opportunity, citing its strategic location in the Financial District, immediate availability, and innovative, non-traditional office concept.

Attia added that the company is focusing on clients looking for ready-to-occupy headquarters that adhere to international standards, suitable for both immediate use and long-term investment.

He further elaborated that the project’s launch is strategically timed to coincide with the rapid expansion of the New Capital and the rising demand for premium office spaces, concluded that MDK Business Complex firmly establishes MADKOUR Developments in a strong competitive position from its very first entry into the market.

Cairo Capital Developments set to deliver its third project, Lake West 2, in 2026

Posted on يناير 7, 2026 by aberabozaher

Cairo Capital Developments reaffirms its commitment to on-time delivery across all projects, guided by a strategic approach that combines advanced planning, parallel execution, and disciplined financial management, ensuring sustainable growth and safeguarding clients’ rights.

Cairo Capital Developments

Yasser Khalaf, Chairman of Cairo Capital Developments, stated that the company operates according to a clear, publicly announced timeline for each project, which is strictly adhered to.
He said that the company’s ability to execute multiple projects simultaneously reflects the strength of its administrative and financial structure, rather than merely an expansion in the number of developments.

He added that Cairo Capital’s philosophy focuses on delivering fully completed projects, rather than merely achieving construction progress milestones. This is clearly demonstrated in the Lake West 1 project, spread over 23 acres, which has been delivered in full, including all infrastructure, and is already inhabited, reflecting the project’s readiness for living—not just for occupancy.

Khalaf disclosed that the company has fully completed the Lake West Extension project, with clients already beginning to finish their units. The development stretches over 20 acres. Further, the company has completed the construction works for Lake West 2, located on 14 acres, with all structural works finalized.

Cairo Capital is currently completing landscaping and final finishes, following a scheduled delivery plan in 2026 to ensure the project’s quality and the integrity of its elements, he noted, added that work is progressing steadily on Lake West 3, scheduled for delivery in 2027, with approximately 50% of the construction completed according to the approved timeline.

Cairo Capital’s chairman pointed out that the company has also obtained the ministerial approval for Lake West 4 and is preparing to commence construction once all permits are secured—a move that reflects the company’s focus on measured, strategic expansion rather than rapid, unplanned growth.

He elaborated that the company’s latest launch, Lake West 5, aligns with its strategy to maximize the value of each project.

Khalaf concluded that Cairo Capital focuses on developing low-density residential communities, including villas, townhouses, and twin houses, specifically in Sheikh Zayed, particularly along Dahshour corridor, in response to evolving market demand.

Sandisk unveils SANDISK Optimus™ SSD Product Brand

Posted on يناير 6, 2026 by aberabozaher

Today at the Consumer Electronics Show (CES® 2026), Sandisk announced SANDISK Optimus™ as the new name for its renowned internal SSD lineup for gamers, creators, and professionals. The new branding for this family of products reflects a focus on performance leadership, engineering excellence, and a heritage of trust in flash memory. The powerful collection of SANDISK Optimus™ internal storage solutions, encompasses three product lines: SANDISK Optimus™, SANDISK Optimus™ GX, and SANDISK Optimus™ GX PRO.

Sandisk

Featuring a striking new packaging and product design inspired by the company’s innovation and iconic branding, the introduction of SANDISK Optimus™ creates room for future growth as the company expands its offerings to support the needs of gamers, creators, and professionals. The new design is inspired by the company’s pioneering brand heritage and relentless focus on delivering innovation that delights end users. While the overall look and feel of the SANDISK Optimus brand is boldly different, its product portfolio carries forward Sandisk’s long-standing reputation for superior quality and reliability, characteristics that have shaped the company’s longstanding legacy of flash innovation.

“The SANDISK Optimus™ brand redefines what performance means for consumer needs,” said Heidi Arkinstall, VP Global Consumer Brand and Digital Marketing at Sandisk. “Our products span multiple segments and with this change we are making it easier for consumers to find the right solution for their needs.”

Giving customers a more intuitive way to understand performance tiers and navigate the lineup with confidence, the SANDISK Optimus™ portfolio is segmented to help consumers easily identify the product they need:

SANDISK Optimus™ product line – Designed as a benchmark performance hero, built for content creators who demand faster, smoother computing. These drives deliver the right balance of speed and affordability. Previously branded as WD Blue®, including the WD Blue SN5100 NVMe™ SSD.
SANDISK Optimus™ GX product line – Gaming without limits, designed for players who want lightning-fast load times, expanded capacity, and power efficiency. Previously branded as WD_BLACK™, including the WD_BLACK SN7100 NVMe SSD.

SANDISK Optimus GX PRO product line– The flagship of the SANDISK Optimus™ brand portfolio, the SANDISK Optimus™ GX PRO represents the pinnacle of performance. These drives are designed for developers, professionals and gamers in the pursuit of the latest technological breakthrough and uncompromising performance who are looking to build AI PCs, workstations, or high-end PCs. SANDISK Optimus™ GX PRO combines cutting-edge storage technologies with increased capacity. Previously branded as WD_BLACK™, including the WD_BLACK SN8100 NVMe SSD.

“Millions of people around the world know and trust our internal drives, and the new SANDISK Optimus branding perfectly matches the strength of our portfolio,” said Anil Moolchandani, VP Product Management Client at Sandisk. “The family of internal SSD products are engineered to meet the demands of developer workflows and gaming environments for professionals, gamers, and other prosumers alike.”

The transition from the WD_BLACK™ and WD Blue® brands to the SANDISK Optimus™ brand identity begins with today’s announcement, with products featuring the updated branding expected to reach select retailers worldwide in the first half of 2026 for purchase, pre-order or notification. For more information, visit SandiskOptimus.com, or follow the SANDISK Optimus brand on Instagram or Facebook.

About Sandisk

Sandisk (Nasdaq: SNDK) delivers innovative Flash solutions and advanced memory technologies that meet people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. Follow Sandisk on Instagram, Facebook, X, LinkedIn, YouTube. Join TeamSandisk on Instagram.

SANDISK, the SANDISK logo, and SANDISK Optimus are registered trademarks or trademarks of Sandisk Corporation or its affiliates in the U.S. and/or other countries. WD_BLACK, the WD_BLACK logo, and WD Blue are registered trademarks or trademarks of Western Digital Corporation or its affiliates in the U.S. and/or other countries. The NVMe word mark is a trademark of NVM Express, Inc. All other marks are the property of their respective owners.

Product specifications subject to change without notice. Pictures shown may vary from actual products. Not all products may be available in all regions of the world.

Company Contacts

Investors: [email protected]
Media: [email protected]

Egyptian Remittances Soar by 42.5% in 2025, Reaching Historic High of USD 37.5 Billion

Posted on يناير 5, 2026يناير 5, 2026 by doha

Egyptian Remittances from workers abroad have continued their impressive upward trend,

reaching a historic record of USD 37.5 billion during the period of January to November 2025.

This represents a significant increase of 42.5% compared to the same period in 2024 The rise

in remittances highlights the increasing role of Egyptians working abroad in contributing to

the country’s economy

Record-Breaking Increase in Remittances from Egyptians Abroad

According to data released by the Central Bank of Egypt, remittances from Egyptians

working abroad have surged dramatically, hitting a new all-time high of approximately USD

37.5 billion in the period of January-November 2025 This marked a 42.5% increase from

the USD 26.3 billion recorded during the same period in 2024. This impressive rise in remittances

is a clear indicator of the continued support Egyptians abroad provide to their home country’s economy.

Egyptian Remittances Significant Monthly Growth in November 2025

When analyzing monthly figures, November 2025 saw a remarkable rise in remittances,

increasing by 39.9% compared to November 2024 In November 2025, the total remittances

amounted to around USD 3.6 billion, compared to USD 2.6 billion in the same month the previous

year This sharp rise further emphasizes the growing financial inflows and the positive economic impact

of Egyptians working abroad.

The Role of Remittances in Egypt’s Economic Stability

Remittances continue to play a vital role in strengthening Egypt’s foreign currency

reserves and supporting the local economy They are essential in bridging the gap in

the country’s balance of payments and help maintain the stability of the Egyptian pound.

With continued growth in this area, the reliance on remittances from Egyptian expatriates

is expected to remain strong.

Factors Behind the Growth in Remittances

Several factors contribute to the surge in remittances from Egyptians abroad, including:

Improved Economic Conditions: In countries where many Egyptians are employed,

economic recovery has led to higher incomes, enabling greater remittance transfers.

Government Initiatives: The Central Bank of Egypt and government policies have made it

easier for Egyptians abroad to transfer money, with favorable exchange rates and incentives

Egyptian Remittances for expatriates to send money home.

Stability in Currency Exchange Rates: A stable exchange rate has encouraged

expatriates to remit larger sums, maximizing the value of their earnings in Egypt.

Future Outlook for Egyptian Remittances

Given the continuous upward trajectory of remittances, it is expected that the Central Bank

of Egyptian Remittances will continue to monitor these inflows closely, ensuring that policies are in place to

further stimulate remittance growth The strong performance of remittances is likely to remain

a crucial element in supporting Egypt’s economic recovery in 2026 and beyond.

The significant rise in remittances from Egyptians working abroad throughout 2025 underscores

their importance to the national economy With a historic high of USD 37.5 billion and a monthly

surge of 39.9% in November, this trend is expected to continue, contributing positively to Egypt’s

economic stability and development.

Main Marks Speeds Up MORAY Project, Boosting Real Estate Investment Value

Posted on يناير 3, 2026يناير 3, 2026 by doha

Amid rapid changes in the Egyptian real estate market, Main Marks Developments is strengthening

its market position by achieving significant construction progress at the MORAY project. This momentum

reflects the company’s operational vision, robust financial capacity, and strong commitment to delivering

projects that meet the highest quality and safety standards

Strong Execution Driving Sales and Market Confidence

Ahmed Shaker, Co-Founder and CEO of Main Marks, emphasized that MORAY’s impressive

performance is not driven solely by marketing efforts Instead, it is anchored in a well-defined

strategy that prioritizes tangible construction progress to build trust with clients and the market

He highlighted that the project has already achieved 50% sales of available units, alongside

approximately 60% completion of the first phase, demonstrating the company’s approach of

linking sales performance to on-site execution These results showcase Main Marks’ strong

financial position and unwavering commitment, even amidst sector challenges,” Shaker added

Strategic Partnerships for Accelerated Delivery

Since the project’s launch, Main Marks Developments has pursued a strategy focused on accelerating

execution without compromising quality or safety standards The company has engaged major construction

and contracting firms, including one of the largest in the Egyptian market, to compress project timelines

and ensure faster delivery while fully complying with engineering standards and technical specifications

Innovative Design for Maximum Client Value

Shaker noted that MORAY features a non-traditional, smart design that addresses customer

expectations across all aspects of the project The design strategy balances value, pricing

and client needs, while adapting to evolving market trends, ensuring the development meets

both functional and investment objectives

Enhancing Investment Value through Commercial Components

On the commercial front, Main Marks is in advanced negotiations with leading global brands

to establish a diverse retail and service mix within MORAY This strategy aims to enhance the

project’s investment value and competitiveness over the medium and long term, while adhering

to world-class brand selection standards

Raising Investment Targets Amid Strong Demand

The project’s strong performance has led the company to increase its investment targets

driven by accelerated construction progress, robust market demand, and a clear operational vision

MORAY exemplifies Main Marks Developments’ philosophy of balancing rapid execution, high-quality

delivery, and sustainable investment returns, reinforcing market confidence in our current and future

projects, Shaker concluded

Egypt Leads a Continental Initiative..Central Bank and Afreximbank Sign MoU to Establish an African Gold Bank

Posted on ديسمبر 30, 2025ديسمبر 30, 2025 by doha

The Central Bank of Egypt (CBE) and the African Export–Import Bank (Afreximbank) have

signed a Memorandum of Understanding (MoU) to establish a pan-African Gold Bank programme

in Egypt, marking a major milestone in Africa’s efforts to strengthen gold value chains and retain

mineral wealth within the continent The strategic initiative aims to formalise gold production and

trading, strengthen central bank gold reserves, and reduce Africa’s dependence on foreign refining

and trading hubs, while supporting sustainable economic development across African economies

High-Level Signing Ceremony in Cairo

The MoU was signed at the headquarters of the Central Bank of Egypt in Cairo by H E Mr Hassan

Abdalla, Governor of the Central Bank of Egypt, and Dr George Elombi, President and Chairman of

the Board of Directors of Afreximbank, during an official signing ceremony attended by senior

representatives from both institutions

Aligning with Egypt’s Vision and Afreximbank’s Strategic Priorities

The establishment of the Gold Bank programme aligns with Egypt’s national vision to expand

strategic partnerships and deepen cooperation with African countries across key economic sectors

It also supports Afreximbank’s mandate to promote value addition, strategic mineral processing

and industrial development across Africa The partnership reflects a shared commitment to domestic

manufacturing, sustainable development, and regional financial and trade integration, contributing to

the creation of a resilient and advanced African economic ecosystem

Integrated Gold Bank Ecosystem in a Free Zone in Egypt

Under the terms of the MoU, the Central Bank of Egypt and Afreximbank will jointly

commission a comprehensive feasibility study to assess the technical, commercial, and

regulatory requirements for establishing an integrated Gold Bank ecosystem in a designated

free zone in Egypt, with the participation of African countries

The proposed ecosystem includes

An internationally accredited gold refinery

Secure gold vaulting and storage facilities

Specialised financial services linked to gold

Advanced gold trading and market infrastructure

Pan-African Scope and Institutional Collaboration

The initiative is designed to expand across the African continent by engaging governments

central banks, mining companies, and industry stakeholders This approach aims to harmonise

best practices, strengthen institutional collaboration, and facilitate sustainable gold trade and

related financial services within Africa

CBE Governor: Egypt Positioned as a Regional Gold Hub

Commenting on the agreement, Mr Hassan Abdalla, Governor of the Central Bank of Egypt

stated that the initiative represents a foundation for a broader pan-African framework involving

governments, central banks, and market participants He emphasized Egypt’s commitment to driving

African economic integration, noting that Egypt’s selection as a potential hub—subject to feasibility

outcomes and regulatory approvals—reflects strong confidence in the country’s ability to host major

continental projects. With its strategic location linking Africa, the Middle East, and Europe, Egypt is well

positioned to become a regional hub for gold trade and financial innovation

Afreximbank: Africa’s Gold Must Benefit Africans

Speaking at the signing ceremony, Dr George Elombi reaffirmed the joint commitment

of both institutions to align resources and efforts to promote financial stability and sustainable

economic prosperity across Africa He noted that while the MoU may appear simple, its economic

implications are profound The initiative establishes an African Gold Bank that will transform how

Africa extracts, refines, manages, values, stores, and trades gold, with the primary objective of

retaining value within the continent By building strategic gold reserves—similar to practices

adopted by major global economies—the initiative is expected to enhance Africa’s economic

resilience, reduce exposure to external shocks, support currency stability and convertibility

and create long-term wealth across African nations

Strong Institutional Ties Between Egypt and Afreximbank

The Central Bank of Egypt and Afreximbank share a long-standing and strong partnership

Egypt is Afreximbank’s largest shareholder and hosts the Bank’s headquarters in Cairo, further

reinforcing Egypt’s role as a leading financial and economic hub for Africa

Central Bank of Egypt Launches Anti-Fraud Training Program for Banking Sector Employees

Posted on ديسمبر 28, 2025ديسمبر 28, 2025 by doha

As part of its ongoing efforts to enhance professional competencies and reinforce the resilience

of the Egyptian banking sector, the Central Bank of Egypt (CBE), in collaboration with the Egyptian

Banking Institute (EBI), has announced the launch of a new training initiative titled Foundations of

Fraud Combating The program is designed to address the growing complexity and rapid evolution

of banking fraud schemes and strengthen institutional preparedness

Raising Awareness and Establishing a Unified Approach to Fraud Combating

Commenting on the initiative, Mr Mostafa Khidr, General Manager of the Fraud Combating

and Financial Crimes Centralized Department at the Central Bank of Egypt, stated that the

program represents a strategic opportunity to raise awareness and promote a shared

understanding of various fraud patterns in the banking sector and the overarching

frameworks for combating them He emphasized the importance of achieving swift response

mechanisms and effective mitigation techniques, while also establishing a clear and unified

definition of banking fraud Mr Khidr stressed that fraud combating is a collective responsibility

noting that even the most robust policies, procedures, and internal control systems can only be

effective when supported by continuous awareness, vigilance, and commitment from financial

institutions, their employees, and customers

Strengthening Human Capital to Build a Secure Banking Sector

Central Bank For his part, Dr Abdel Aziz Nossier, Executive Director of the Egyptian Banking Institute

highlighted that the launch of the “Foundations of Fraud Combating training program

marks a new milestone in the ongoing efforts to enhance the capabilities of banking professionals

He noted that the program, which was developed under the supervision of the Central Bank of Egypt

aims to equip participants with essential theoretical knowledge and practical skills required to detect

prevent, and mitigate fraudulent activities Dr Nossier further emphasized that investing in human capital

development is a cornerstone for building a more secure, resilient, and sustainable banking sector

Comprehensive Training for Banking Sector Employees Across All Levels

Central Bank The newly launched program targets banking sector employees across all specializations

and job levels, aiming to strengthen their ability to identify and counter fraud risks effectively

Participants will gain in-depth insights into the different types of fraud that may affect bank

employees or customers, along with proven methods to prevent and block fraudulent attempts

In addition, the program highlights the impact of fraud on the banking sector through real-life

case studies and provides clear guidance on the appropriate actions to be taken when a fraudulent

incident is detected or suspected, reinforcing best practices in financial crime prevention and risk management

OPPO Reno15 Hits Egypt: Innovative Leaping Light Design and Cinematic AI Features

Posted on ديسمبر 28, 2025ديسمبر 28, 2025 by doha

OPPO, the global leader in smart devices, has officially announced the upcoming launch

of its Reno15 Series in Egypt, combining innovative design, advanced AI photography, and

long-lasting performance The series promises to redefine capturing life’s vibrant “Hafla” moments

with seamless efficiency and cinematic-quality shots

Ahmed Malek and Huda Elmufti Lead the New Campaign

The Reno15 Series campaign features popular stars Ahmed Malek and Huda Elmufti, highlighting

the brand’s vision of living in the moment and embracing creativity through technology Their presence

reflects a generation that resonates with the AI-driven capabilities of Reno15, enabling users to turn

everyday moments into cinematic experiences. The campaign celebrates friendship, family, and joyful

occasions, capturing shareable, high-quality photos and videos in line with OPPO’s mission to enhance

creativity and human connection

Leaping Light Design: Style Meets Innovation

The Reno15 Series introduces the Leaping Light Design, inspired by the movement and

reflection of light Building on the success of the Reno14, this design adds vibrancy and

elegance, making the smartphone both a fashion-forward accessory and a cutting-edge device

The finish offers aesthetic appeal while maintaining OPPO’s signature innovative approach

AI Motion Photo for Unforgettable “Hafla” Moments

OPPO’s AI Motion Photo features ensure capturing fast, lively moments is effortless

Popout: Highlights subjects vividly for dynamic, eye-catching photos

Eraser: Removes unwanted elements smoothly for perfect compositions

Slo-Mo: Adds slow-motion effects to enhance dramatic moments

These tools transform everyday festivities into shareable, high-quality content, making every

“Hafla” celebration truly memorable

ColorOS 16: Seamless Performance That Lasts 6 Years

The Reno15 Series runs on ColorOS 16, offering 6-Year Fluency Protection certified

by ColorOS, guaranteeing reliable, smooth performance over time. The all-new Trinity

Engine intelligently monitors usage patterns, optimizing multitasking, battery efficiency

and app responsiveness This ensures seamless performance for work, social media, and

creative video editing, keeping the device operating like new for six years

Four Innovative Models for Every User

The Reno15 Series consists of four models

Reno15 Pro Max 5G

Reno15 Pro 5G

Reno15 5G

Reno15 F 5G

Each model offers unique designs, advanced AI photography, and top-tier

performance, redefining mobile imaging and user experience

OPPO’s Commitment to Youth and Creativity in Egypt

OPPO emphasizes a human-centric approach in the Reno15 Series, making cutting-edge

technology accessible and affordable Beyond a smartphone, the series serves as the ultimate

“Hafla” companion, empowering young users to capture, create, and share their moments

supporting Egypt’s growing creative and tech communities

Official Launch Date: January 5, 2026

Learn More: OPPO Official Website

AEMP to Deliver Creative Content for Three Flagship LARZ Developments Projects in Egypt’s New Capital

Posted on ديسمبر 27, 2025 by habiba

Strategic Partnership Strengthens Real Estate Media and Creative Production

As part of its expansion strategy and ongoing efforts to strengthen its footprint in the real estate content market, AEMP – AE Media Production has announced the signing of a strategic cooperation agreement with LARZ Developments, a subsidiary of Al Gaweesh Group—a diversified investment conglomerate operating in Egypt since 1982 across multiple sectors, including GMC and several affiliated companies.

The partnership aims to deliver a fully integrated portfolio of promotional, advertising, and documentary media services for a number of LARZ Developments’ real estate projects, most notably its latest development in Egypt’s New Administrative Capital.

Creative Content for Three Major Real Estate Projects

Under the agreement, AEMP will execute media and promotional works for three of LARZ Developments’ flagship projects: Madai, KOV Mall, and LARZ Business Hub.

Among them, Madai stands as the largest project within LARZ Developments’ portfolio in the New Capital and represents a cornerstone development that reflects the company’s strategic vision of delivering high-investment-value real estate projects.

AEMP to Deliver Integrated Visual Documentation

Commenting on the partnership, Dr. Abdelrahman Essam, CEO of AEMP, stated that the collaboration is designed to provide an integrated visual documentation framework, encompassing the production of promotional and documentary films, as well as the development and execution of innovative creative content tailored to each project.

He explained that this approach highlights the developer’s strength and the scale of its investments, while supporting marketing and promotional strategies across Egypt’s growing real estate market.

KOV Mall and LARZ Business Hub: Showcasing Quality and Progress

Essam noted that KOV Mall is among the completed projects and enjoys a prime strategic location opposite Emaar Mivida. Its interior design was executed by Hany Saad Innovations, enabling the production of premium visual content that showcases construction quality and architectural precision.

Meanwhile, LARZ Business Hub is currently under development, with its various construction phases being professionally documented, alongside ongoing documentation of the Madai project in the New Administrative Capital.

Building a Cohesive Visual Identity for LARZ Developments

He added that through this collaboration, AEMP aims to deliver a cohesive visual narrative that reflects LARZ Developments’ solid construction capabilities and investment expertise, particularly given the company’s affiliation with a consortium that includes GMC and Al Gaweesh Group, two of the leading entities in Egypt’s construction and investment sectors.

Bold Craft Joins as Branding and Visual Identity Partner

Essam concluded that the partnership also extends to the development of the projects’ visual identities, in collaboration with Bold Craft, a specialist in corporate and real estate branding. This ensures the delivery of comprehensive content that seamlessly blends strategic vision, brand consistency, and high-quality professional media production.

LG Sound Suite Redefines Home Audio with Dolby Atmos FlexConnect Technology

Posted on ديسمبر 25, 2025ديسمبر 25, 2025 by doha

LG Electronics (LG) is set to reshape the future of home entertainment at CES 2026 with

the introduction of LG Sound Suite, a next-generation modular home audio system designed

for maximum flexibility and immersive performance At the heart of the system is the H7 soundbar

the world’s first soundbar powered by Dolby Atmos® FlexConnect™, enabling room-adaptive Dolby

Atmos sound without complex setup requirements

World’s First Soundbar with Dolby Atmos FlexConnect

The H7 soundbar delivers an advanced Dolby Atmos experience that intelligently adapts

to different room layouts With Dolby Atmos FlexConnect, audio performance automatically

adjusts to speaker placement, allowing users to enjoy cinematic sound without traditional

wiring or calibration challenges When used as the lead device, the H7 soundbar connects

seamlessly to any TV via HDMI, offering unmatched compatibility and freedom LG is also

expanding Dolby Atmos FlexConnect support to its 2026 premium TV lineup and select 2025

models through a future software update, further enhancing ecosystem integration

Modular Wireless Audio with 27 Configuration Options

LG Sound Suite is designed to grow with the user Consumers can mix and match wireless

components—including the M7 and M5 surround speakers and the W7 subwoofer—with or

without the H7 soundbar. This modular approach enables 27 possible configurations, from a

compact setup to a powerful 13.1.7-channel home theater system This flexibility allows

users to start small and expand over time, creating a customized audio solution

tailored to their space and lifestyle

Immersive Dolby Atmos Sound Made Simple

As streaming platforms increasingly deliver movies, TV shows, sports, and games

in Dolby Atmos, demand for high-quality home audio continues to grow Dolby Atmos

FlexConnect simplifies immersive sound by intelligently tuning audio to the listening

environment, ensuring every seat becomes the best seat in the room With Bluetooth

and Wi-Fi connectivity, LG Sound Suite ensures effortless pairing and seamless streaming

across devices, reinforcing ease of use without sacrificing performance

AI-Powered Audio Optimization with Sound Follow and Room Calibration Pro

LG elevates the listening experience further with proprietary technologies

Sound Follow uses ultra-wideband (UWB) technology to dynamically adjust the audio

sweet spot based on the listener’s location Room Calibration Pro analyzes room acoustics

and applies AI-driven processing to deliver balanced, room-filling sound

Together with Dolby Atmos FlexConnect, these features provide personalized

immersion and consistent audio quality across any seating position

Powered by LG’s α11 AI Processor Gen 3

The H7 soundbar is powered by the α (Alpha) 11 AI Processor Gen 3, the same

advanced chip found in LG’s flagship OLED TVs Leveraging deep learning and a Neural

Processing Unit, the processor enhances clarity, spatial accuracy, and realism With AI Sound

Pro+, stereo content is up-mixed into immersive spatial audio, while AI-powered object

separation ensures voices, music, and effects remain clear and balanced Audio settings

automatically adapt to different content genres for optimal performance

Premium Acoustic Performance with Peerless Speakers

Every component in LG Sound Suite features Peerless speaker units, a brand renowned

for over a century of audio craftsmanship. By combining Peerless acoustic excellence with

the flexibility of Dolby Atmos FlexConnect, LG delivers a new benchmark in wireless Dolby

Atmos home audio systems

Industry Leaders on the Future of Immersive Audio

Together with Dolby, we’ve made immersive audio flexible for every home

said Lee Jeong-seok, Head of the Audio Business Division at LG Media Entertainment

Solution Company LG Sound Suite empowers consumers to build the system they

want and enjoy cinematic sound from any seat Dolby and LG are unlocking a new level

of audio flexibility, said John Couling, Senior Vice President of Entertainment at Dolby

Laboratories Dolby Atmos FlexConnect fits naturally into any home without the

complexity of traditional systems

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Mona El Omda: “Al-Qimma” is a real estate information platform presented in the Arab world for the 1st time

Posted on ديسمبر 24, 2025ديسمبر 24, 2025 by aberabozaher

Dr. Mona El Omda the media personality, announced launching “Al-Qimma” podcast, aiming to provide analytical and strategic content about the Arab and Gulf real estate market, especially focusing on the Kingdom of Saudi Arabia as it is regarded as the leading driver of real estate and investment transformations in the region, within the framework of the Saudi Vision 2030 objectives.

Mona El Omda

Focusing on the Saudi market due to the ambitious vision led by his KSA Crown Prince HRH Mohammed bin Salman Bin Abdulaziz, through 2030 vision across various sectors, which has reshaped the real estate and investment landscape in the Kingdom, solidifying its position as a leading regional power in developing cities and major projects, and leading it as a globally attractive destination for real estate investment.

The podcast’s launch coincides with a period of major transformations in the region’s real estate sector, driven by high-quality projects and ambitious development visions as “Al-Qimmah” aims to monitor and analyze these transformations in depth, linking them to investment opportunities and sustainable development, aligning with the Gulf countries’ drive towards economic diversification and strengthening vital sectors.

Dr. Mona El Omda emphasized that “Al-Qimmah” podcast seeks to cultivate arab viewers with a professional real estate awareness, through a content based on analysis and expertise, besides highlighting the pioneering role of the Kingdom of Saudi Arabia in leading the real estate transformation regionally and internationally, thus supporting investors and developers in understanding the market and making informed investment decisions.

She added that the podcast’s slogan, “Al-Qimmah… your path to leadership in the real estate market”, which reflects its mission to simplify real estate market concepts and explore investment opportunities, assuring its commitment to provide unique real estate content, never before offered to benefit everyone in the real estate field.

El Omda emphasized that “Al-Qimmah” podcast will not only showcase major projects, but will also address Arab and Gulf citizens with comprehensive and simplified content, unlike anything previously offered, as it is planned to be a reliable source of knowledge that applies their needs and answers their various questions related to the real estate market.

“Al-Qimmah” highlights on initiatives and projects linked to the goals of 2030 vision, focusing the concepts of real estate innovation, sustainability, and smart urban development, as these factors made the Saudi market a leading model and an attractive destination for investors and developers across the Gulf and the Middle East.

The podcast also provides analytical content in-depth, by hosting a select group of top developers, investors, real estate experts, and decision-makers, serving as a knowledge resource for understanding the dynamics of real estate markets, investment mechanisms, and growth opportunities.

“Al-Qimmah” is not limited to the Saudi market; it also covers developments in the real estate markets of UAE, Qatar, Oman, and Bahrain, in addition to an episode dedicated to the Egyptian real estate market, providing a comprehensive overview of investment experiences in the region.

The podcast is presented in a professional media format, starting with a brief introduction, followed by the main dialogue segment, “Al-Qimmah Dialogue,” and then an interactive segment called “Al-Qimmah Catalog,” which provides practical information and advice in a simplified style that helps viewers make more informed and confident investment decisions.