40 contestants from 30 countries compete for the “Top Model” crown in the heart of Hurghada and Marsa Alam

Fashion Meets Tourism: A world-class fashion festival unfolds on the Red Sea sands

In a dazzling international event that reflects Egypt’s growing prominence

as a global destination for major events, the latest

edition of the “Top Model of the World 2025” competition has kicked off in Hurghada,

hosted by Sunrise Resorts & Cruises

More than 40 models from 30 countries are taking part in the prestigious competition,

which runs until May 30 and includes a series of activities in both Hurghada and Marsa Alam.

The contestants will participate in fashion shows, professional photo shoots,

and a variety of entertainment and tourism experiences — all taking place at the newly opened

Sunrise Alura Aqua Park Resort, a luxurious destination

that fuses modern elegance with authentic Egyptian hospitality.

Habiba El Shaer, Vice Chairperson of Sunrise Resorts and member of the Egyptian Hotels Association,

stated that hosting this global event aligns with the group’s strategy to position Egypt

as a world-class tourism destination.

“We are committed to organizing international-scale events that draw global attention

to Egypt and showcase its safety, stability, and vibrant tourism offerings,” she added.

The competition program also includes tours to iconic archaeological and tourist attractions in the region,

promoting Egypt’s diverse tourism landscape — from leisure and coastal tourism

to cultural and eco-tourism.

The event is drawing wide international media coverage, including global

fashion magazines and TV networks, turning it into a

powerful promotional platform for Egypt and the Red Sea region.

It is also attracting a strong local and international audience of tourists,

fashion enthusiasts, and residents.

By hosting such a prestigious competition, Sunrise once again demonstrates

its ability to organize world-class events, solidifying its leadership in the hospitality

.sector and further boosting Egypt’s presence on the global tourism map