رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Cityscape Summit Explores “Investing in Egypt’s Multi-Sector Landscape – From Real Estate & Urban Development, 

Cityscape Summit 2025 featured a panel discussion titled: “Investing in Egypt’s Multi-Sector investment landscape – From real estate & urban development, wellness, tourism and hospitality to industry and logistics”. The session highlighted the promising investment prospects across multiple sectors within the Egyptian market, providing investors with a comprehensive view of the country’s evolving investment landscape and its future potential.

Cityscape

The panel was moderated by Bassem Fayek, Managing Director and Partner, Boston Consulting Group, with participation from Hossam Heiba, President of the General Authority for Freezones and Investment, Ministry of Investment & Foreign Trade, who discussed the main drivers of investment attractiveness and the incentive policies that support sustainable development, enhance investor confidence, improve the business climate, simplify procedures, and offer competitive advantages aligned with global investment trends.

During the panel, Hossam Heiba confirmed that the economic reforms adopted by the Egyptian government have successfully created an appealing investment environment and given international investors the confidence to enter the Egyptian market. He emphasized that without this shift in the business climate, the current level of foreign investor participation would not have been possible.

 

Heiba stated that the real estate sector is one of the primary engines of Egypt’s economy, given its significant impact on many other sectors. He highlighted that the state plays an active role in supporting investment by setting clear and effective policies, promoting sustainability through infrastructure development, and empowering the private sector with the tools it needs to participate in development efforts.

 

He also pointed to the crucial role of real estate in supporting related sectors such as tourism. He explained that increasing the supply of real estate units has a positive effect on tourism activity. Egypt is targeting 30 million tourists, and most hotels are already fully booked, making the expansion of hotel capacity a priority to meet rising demand.

Heiba highlighted a notable shortage of available office space, especially in areas like Downtown Cairo, which presents a promising opportunity for investment and expansion in this vital sector. He noted that Egypt’s development model has evolved beyond its traditional concept to become broader and more inclusive, and that this progress should be leveraged to strengthen Egypt’s real estate export capacity, particularly in light of significant growth in the tourism sector.

In this context, he posed key questions about the steps needed to turn this tourism growth into tangible real estate export opportunities. He identified several critical factors: ease of access to locations, availability of suitable “second home” living options, simplified visa procedures for foreign investors, and easing restrictions on the number of units which foreigners are allowed to purchase.

Heiba reiterated that Egypt possesses the capabilities to become a regional hub for attracting investment, leveraging its free trade agreements with over 70 countries. He stressed that operating from within Egypt offers investors significant strategic advantages, an approach that has been ongoing for over three decades and will remain a cornerstone for the future.

Cityscape Summit continues to offer a full agenda of sessions and discussions, with keynote speeches from international and ministerial speakers covering key global economic trends and their impact on Egypt, progress in the economic reform program, and Vision 2030. The sessions explore multi-sector investment opportunities—from real estate and urban development to healthcare, tourism, industry, and logistics—as well as Gulf capital inflows into Egypt, which represent major opportunities to strengthen Egypt’s position as a regional hub for real estate investment.

 

 


Discussions also focus on innovation and urban development in the New Administrative Capital and the Ras El Hekma project—the largest foreign direct investment in Egypt’s history. Other sessions explore untapped financing tools, integration between tourism and hospitality with real estate, PropTech trends, fractional ownership, and emerging opportunities in retail real estate. Together, these discussions lay the groundwork for a forward-looking roadmap for Egypt’s real estate sector based on diversity, innovation, and sustainability.

Cityscape Egypt 2025 Exhibition officially opens tomorrow, September 24, and runs until September 27 at the Egypt International Exhibitions Center (EIEC) in New Cairo. Leading real estate developers will gather to showcase their latest projects. This year’s edition will feature a new International Pavilion with participation from global developers, further solidifying Cityscape’s position as a premier regional and international event.

 

The event will also feature Cityscape Talks, which include panel discussions and interactive workshops covering the best individual real estate investment opportunities, the future of the real estate sector, key market trends such as sustainability and smart cities, and the latest real estate products on the Egyptian market, including hotel units and fractional ownership.

Cityscape will also host the Egypt PropTech Challenge, in partnership with 500 Global, and will offer attendees an exceptional opportunity to network with over 80 local and international developers and explore more than 1,000 diverse projects, ranging from residential, commercial, and administrative units to smart and sustainable city developments. The exhibition is expected to attract over 40,000 visitors, including local and regional investors, entrepreneurs seeking new partnerships, and individuals interested in purchasing residential units.

 

SUD partners with Regus to operate spaces in 4 key projects

Safwa Urban Development (SUD) has signed a strategic partnership with global workspace operator Regus,

as part of its ongoing commitment to collaborating with international firms that boost the investment value of its projects.

Under the agreement, Regus will manage and operate spaces within four of SUD’s prominent developments across four different cities

SUD, Regus collaborates to bring world-class operations to 4 major projects

Board Member of SUD Eng. Ali Shalaby stated,

“This agreement reflects our company’s dedication to delivering a premium operational experience that meets the highest international standards.

This will be achieved by leveraging Regus’ extensive global expertise in offering flexible office solutions and professional work environments.”

Shalaby said that this strategic partnership is a key milestone in advancing SUD’s vision of creating integrated business communities and enhancingthe market value of its projects,

particularly amid the fierce competition in Egypt’s real estate sector.

SUD partners with Regus to operate spaces in 4 key projects

He highlighted the importance of this collaboration in delivering a

premium operational model that provides a distinctive experience for both investors and entrepreneurs.

He noted that the agreements include spaces in four key developments: Financial Hub,

a commercial and administrative project at the heart of the New Administrative Capital; High City Mall, a major retail destination in Obour City. In addition,

Elegance Tower, a mixed-use residential, commercial, and administrative development in Mansoura;

and Sunset Mall, a commercial and office complex in a prime location in Ras El Bar.

He pointed out that the selection of Regus was driven by its strong track record and international expertise in operating flexible workspaces,

which contributes to enhancing the long-term investment value of these projects.

This marks the second collaboration with Regus

, as SUD’s European branch is already leased through the company—reflecting the high level of trust between the two parties, he added.

Shalaby commented, “This agreement enhances the investment value of the company’s projects and strengthens the trust of its clients and success partners.

Having a global operator with extensive experience in managing workspaces gives the company’s projects a strong competitive edge in the market,

both in terms of operational efficiency and the quality of services provided to tenants and investors.”

He disclosed that this collaboration has a direct positive effect on the client experience,

enhancing the credibility of the projects and attracting a new group of investors in search of stable,

professional business environments.

The company believes that such partnerships contribute to the long-term sustainability of investment returns

and add significant value to real estate assets it develops.

He pointed out that the SUD owns a portfolio of projects across various governorates,

starting with projects in Greater Cairo and the New Administrative Capital.

These include five distinct projects located in prime areas within the New Capital, with a total investment of up to EGP 18bn.

These projects include Capital Heights 1, stretches over 50 acres and comprising 2,000 residential units

, located directly on central axis and opposite Nativity of Christ Cathedral

, in addition to, Capital Heights 2 covers 57 acres, with 2,450 residential units and palaces, some of which have areas reaching 1,095 sqm.

Meanwhile, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital

, occupying 30,000 sqm.

As for the fourth project, it is Hub 2, located in one of the best areas of the New Capital, covering 35,000 sqm.

The project consists of a basement, ground floor, and two repeated floors. Additionally, there is Financial Hub project,

situated in the heart of the Financial District and the Banks District.

Additionally, the company also owns projects in Obour City, where it is developing High City compound,

located on the central axis of Obour City, covering a total area of 36 acres, with the first phase already delivered. Additionally,

there is High City Mall in Obour City, directly on central axis, covering 18,000 sqm.

In Ras El Bar, the company has Sunset 1 compound, which directly overlooks the sea. This is a residential and tourist project,

being the first of its kind in the city.

Moreover, the Sunset 2 resort in New Damietta offers apartments and villas to cater to various tastes and provides numerous recreational and service activities.

The project was delivered to contracting clients in 2019.

The Sunset Mall project is located within the Sunset 2 tourist resort in the Chalet Area of New Damietta, directly overlooking the sea. Furthermore

, there is Sunset 3 resort, which spans over 131,000 sqm and is situated along the Nile River in Ras El Bar. This resort has already been delivered to clients.

In New Mansoura, The Pearl compound is located over 60 acres and offers a variety of units, including residential buildings and villas.

The compound features a 550-meter beachfront, a clubhouse, and a range of commercial malls.

With these projects, the company has served approximately 11,500 clients