رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Samsung Unveils Galaxy S25 Series: Redefining AI-Driven Mobile Experiences with Unmatched Performance

Samsung Unveils Galaxy S25 Series: Redefining AI-Driven Mobile Experiences with Unmatched Performance
Pioneering the multimodal era with the most context-aware and personalized mobile experience

 Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, setting a new standard as a true AI companion with our most natural and context-aware mobile experiences ever created. Introducing multimodal AI agents, the Galaxy S25 series is the first step in Samsung’s vision to change the way users interact with their phone – and with their world. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Processor for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

Samsung

“The greatest innovations are a reflection of their users, which is why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while trusting that their privacy is secured,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and how we live our lives.”

Our Most Intuitive and Effortless Mobile Interactions Yet
With One UI 7 , the Galaxy S25 series is a true AI companion that understands the context of your needs and preferences and provides personalized AI experiences with privacy assured at every turn. This marks the beginning of a collaborative vision with Google to place AI at the heart of Android, uniting developers and partners from across the globe.

AI agents with multimodal capabilities enable Galaxy S25 to interpret text, speech, images, and videos for interactions that feel natural. Google’s Circle to Search has been upgraded to deliver a faster, more helpful, and context-aware screen search experience. With these enhancements, it can now instantly identify phone numbers, emails, and URLs on your screen, allowing you to call, email, or access a website with just one tap.

You can also perform actionable searches with context-aware suggestions for the next steps. Plus, Galaxy S25 makes it frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details.

Galaxy S25 also represents a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in Settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar with a single command.

These intuitive interactions are elevated by expansions to Galaxy AI’s popular tools for communication, productivity, and creativity. Galaxy S25 keeps calls organized with a Call Transcript and summary. Writing Assist features such as summarizing content or automatically formatting notes can be enabled where texts can be selected, without needing to switch applications. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text, or image prompts.

Hyper-personalized Experiences with Privacy Secured
In the era of AI, personalization goes hand-in-hand with privacy. On Galaxy S25, the Personal Data Engine powers personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language or being guided through the day with Now Brief , which proactively offers suggestions accessible via Now Bar on the lock screen. All personalized data is kept private and secured by Knox Vault. Combined with enhanced on-device processing capabilities, this creates a powerful, protected AI experience that is unique to Galaxy.

Galaxy S25 also introduces Post-quantum Cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Because there is no privacy without holistic security, One UI 7 laid the groundwork for these innovations by introducing an extra, fortified layer of device safety designed for the age of AI and hyper-connectivity. Additional updates include added Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor the security status across a connected device ecosystem.

Galaxy’s Most Powerful Performance Ever
The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy. With unique customizations by Galaxy, this is the most powerful processor ever on the Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU , and 30% in GPU compared to the previous generation. This power fuels the Galaxy S25 series’ ability to process more AI experiences on-device without compromise, including previously cloud-based AI tasks such as

 

Generative Edit .

Samsung and Qualcomm Technologies collaborated to customize the Snapdragon® 8 Elite for Galaxy. The Galaxy S25 series features advanced, efficient AI image processing with ProScaler to achieve a 40% improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency.

Snapdragon® 8 Elite for Galaxy is also equipped with a Vulkan Engine and improved Ray Tracing, which makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to a changed heat dissipation structure with a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Unleashing Truly Pro Creation
The Galaxy S25 series delivers ultra-detailed shots at every range with high-resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, the Galaxy S25 Ultra provides exceptional clarity and vibrancy.

10-bit HDR recording is now applied by default, offering four times richer color expression compared to 8-bit. Galaxy S25 can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 . Leveraging powerful processor, the Galaxy S25 analyzes movement and time to reduce noise more effectively. This integration allows the detection of both moving and static objects with greater precision, ensuring sharper, cleaner footage in any scenario.

Galaxy S25 also introduces a range of tools once limited to specialized software, making advanced editing accessible for all. Now anyone can be a pro at editing photos and videos. Audio Eraser simplifies the removal of unwanted noise in videos. By isolating categories of sounds – including voices, music, wind, nature, crowd, and noise – you can control what to tone down or eliminate entirely.

For a DSLR-like experience on mobile, Galaxy S25 introduces depth-of-field control with Virtual Aperture, integrated into the popular Expert RAW . Galaxy S25 also elevates cinematic creativity with Galaxy Log, enabling precise color grading options for more professional video production.

Portrait Studio has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering a film-like aesthetic for their photos and videos.

Durable Design Embracing a More Circular Approach
The Galaxy S25 series builds upon Galaxy’s ‘Essential Design’ grounded in ‘Simple, Impactful and Emotive’ elements. Galaxy S25 Ultra refines this essence into the slimmest, lightest, and most durable Galaxy S series yet, with a rounded edge for a comfortable grip that complements the series’ aesthetic identity.

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material that is more durable than glass. It combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, helping to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance.

Every external component of Galaxy S25+ and S25 now includes at least one recycled material , as their metal frame incorporates recycled armor aluminum for the first time .

In addition, while every Galaxy S25 series device uses a minimum of 50% recycled cobalt for its battery , the Galaxy S25 will be the first Galaxy smartphone to feature batteries made with recycled cobalt sourced from previous Galaxy devices or the batteries discarded during the manufacturing process. Samsung goes through multiple stages with its like-minded partners, from extracting cobalt from used batteries to re-using recycled cobalt for the batteries of Galaxy S25.

Combined with seven generations of OS upgrades and seven years of security updates , the Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

For greater peace of mind, Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements, ensuring peace of mind for Galaxy users. Plus, Samsung is introducing the New Galaxy Club . For users who love having the latest technology, this flexible subscription model is designed to make owning and upgrading Galaxy devices more convenient than ever. Regional details and availability will be announced at a later date.

Every Galaxy S25 device includes a complimentary 6-month subscription to Gemini Advanced along with 2TB of cloud storage. With Gemini Advanced, users gain access to Samsung’s most advanced AI models and exclusive features such as Gems, personalized AI experts for any subject, and Deep Research, a dedicated AI research assistant designed to simplify complex tasks.

S25 Ultra will be available in Titanium Silver blue, Titanium Black, Titanium White silver, and Titanium Gray. Galaxy S25 and Galaxy S25+ will be available in Navy, Silver Shadow, Icyblue, and Mint.
For more information about the Galaxy S25 series, please visit: Samsung Newsroom, SamsungMobilePress.com, or Samsung.com.

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI, foundry, and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

SPECIFICATION TABLE
Galaxy S25 Ultra
Display    6.9-inch* QHD+
Dynamic AMOLED 2X Display
Super Smooth 120Hz refresh rate (1~120Hz)
Vision booster
Adaptive color tone
*Measured diagonally, Galaxy S25 Ultra’s screen size is 6.9-inch in the full rectangle and 6.8-inch accounting for the rounded corners; the actual viewable area is less due to the rounded corners and camera hole.
Dimensions & Weight    77.6 X 162.8 X 8.2mm, 218g
Camera    50MP Ultra-Wide Camera
• F1.9, FOV 120˚
200 MP Wide Camera
• OIS F1.7, FOV 85˚
50MP Telephoto Camera
• 5x Optical Zoom, OIS F3.4, FOV 22˚
10MP Telephoto Camera
• 3x Optical Zoom, OIS F2.4, FOV 36˚
12MP Front Camera
• F2.2, FOV 80˚
Memory & Storage   12GB + 1TB
12 + 512GB
12 + 256GB
*Available storage capacity is subject to preloaded software.
*Memory options may vary by market.
Battery    5,000 mAh
*Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under the IEC 61960 standard. The rated (minimum) capacity is 4,855mAh. Actual battery life may vary depending on the network environment, usage patterns, and other factors.
Charging*    Wired charging*: Up to 65% charge in around 30 mins with 45W Adapter**
Fast Wireless Charging 2.0***
Wireless PowerShare****
*Wired charging compatible with QC2.0 and AFCPD.
**45W Power Adapter sold separately. Use only Samsung-approved chargers and cables.

***Wireless charging compatible with WPC.
****Limited to Samsung or other brand smartphones with Qi wireless charging, such as Galaxy S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, Z Fold 4, Z Flip4, S22 series, Z Fold3 5G, Z Flip3 5G, S21 FE 5G, S21 series, Z Fold2, Note20 series, S20 series, Z Flip, Note10, Note10+, S10e, S10, S10+, Fold, S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE and Note5. Only available with certain Samsung Galaxy wearables such as Galaxy Buds FE, Buds2 Pro, Buds2, Buds Pro, Buds Live, Watch6, Watch6 Classic, Watch5, Watch 5 Pro, Watch4, Watch4 Classic, Watch3, Watch Active2, Watch Active, Gear Sport, Gear S3, Galaxy Watch and Galaxy Buds. If battery power is lower than 30% Wireless PowerShare may not function. May not work with certain accessories, covers, other brand devices, or some Samsung wearables. During PowerShare, it may affect call reception or data services, depending on your network environment.
OS    Android 15
One UI 7
Network and Connectivity     5G*, LTE*, Wi-Fi 7, Wi-Fi Direct Bluetooth® v 5.4
*Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection, and other factors.
**Availability of LTE model varies by market and carrier. Actual speed may vary depending on the market, carrier, and user environment.
***Wi-Fi 7 network availability may vary by market, network provider, and user environment. Requires optimal connection. Will require a Wi-Fi 7 router.
Water Resistance    IP68
*IP68 Rating: Water and dust resistant based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. The water and dust resistance of your device is not permanent and may diminish over time. Water and dust resistance of the S Pen may also diminish over time because of normal wear and tear.

  Galaxy S25 Galaxy S25+
Display   6.2-inch FHD+*  6.7-inch QHD+ *
Dynamic AMOLED 2X Display
Super Smooth 120Hz refresh rate (1~120Hz)
Vision booster
Adaptive color tone
*Measured diagonally, Paradigm’s screen size is 6.2-inch in the full rectangle and 6.0-inch accounting for the rounded corners, Paradigm+’s screen size is 6.7-inch in the full rectangle and 6.5-inch accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
Dimensions & Weight    70.5 x 146.9 x 7.2mm, 162g (mmWave/Sub6)  75.8 x 158.4 x 7.3mm, 190g  (mmWave/Sub6)
Camera    12MP Ultra-Wide Camera
• F2.2, FOV 120˚
50 MP Wide Camera
• OIS F1.8, FOV 85˚
10MP Telephoto Camera
• 3x Optical Zoom, F2.4, FOV 36˚
12MP Front Camera
• F2.2, FOV 80˚
Memory & Storage    12 + 512GB
12 + 256GB
12 + 128GB   12 + 512GB
12 + 256GB
*Available storage capacity is subject to preloaded software.
*Memory options may vary by market.
Battery    4,000 mAh    4,900 mAh
*Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under the IEC 61960 standard. Rated (minimum) capacity is 3,885mAh for Galaxy S25 and 4,755mAh for Galaxy S25+. Actual battery life may vary depending on the network environment, usage patterns, and other factors.
Charging    Wired Charging*: Up to 50% charge in around 30 mins with 25W Adapter** and 3A USB-C cable***
Fast Wireless Charging 2.0****
Wireless PowerShare*****   Wired charging*: Up to 65% charge in around 30 mins with 45W Adapter**
Fast Wireless Charging 2.0***
Wireless PowerShare****
*Wired charging compatible with QC2.0 and AFCPD.
**Power Adapter and data cable sold separately. Using the original Samsung 45W Power Adapter and data cable is recommended for Galaxy S25+ and the original Samsung 25W Power Adapter and data cable is recommended for Galaxy S25.
***Results from internal Samsung lab tests, conducted with a 25W Travel Adapter connected to a newly pre-released version of Galaxy S25 and a 45W Travel Adapter connected to a newly pre-released version of Galaxy S25+ while the device had 0% of power remaining, with all services, features, and screen turned off. Actual charging speed may vary depending on the actual usage, charging conditions, and other factors.
***Wireless charging compatible with WPC.
****Limited to Samsung or other brand smartphones with Qi wireless charging, such as Galaxy S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, Z Fold 4, Z Flip4, S22 series, Z Fold3 5G, Z Flip3 5G, S21 FE 5G, S21 series, Z Fold2, Note20 series, S20 series, Z Flip, Note10, Note10+, S10e, S10, S10+, Fold, S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE and Note5. Only available with certain Samsung Galaxy wearables such as Galaxy Buds FE, Buds2 Pro, Buds2, Buds Pro, Buds Live, Watch6, Watch6 Classic, Watch5, Watch 5 Pro, Watch4, Watch4 Classic, Watch3, Watch Active2, Watch Active, Gear Sport, Gear S3, Galaxy Watch and Galaxy Buds. If battery power is lower than 30% Wireless PowerShare may not function. May not work with certain accessories, covers, other brand devices or, some Samsung wearables. During PowerShare, it may affect call reception or data services, depending on your network environment.
OS    Android 15
One UI 7
Network and Connectivity    5G*, LTE*, Wi-Fi 7, Wi-Fi Direct Bluetooth® v 5.4
*5G services are only supported in 5G network-enabled locations. Requires optimal 5G connection. Actual speed may vary depending on the market, carrier, and user environment.
**Availability of LTE model varies by market and carrier.
*** Wi-Fi 7 network availability may vary by market, network provider, and user environment. Requires optimal connection. Will require a Wi-Fi 7 router.
Water Resistance    IP68
*IP68 rating: Water and dust resistant based on lab test conditions for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Rinse residue/dry after wet. Not advised for beach or pool use. The water and dust resistance of your device is not permanent and may diminish over time.

Egyptian Youth Take a Leap Forward as Samsung Innovation Campus Celebrates the Graduation of its 6th Cohort

Egyptian Youth Take a Leap Forward as Samsung Innovation Campus Celebrates the Graduation of its 6th Cohort

Samsung Electronics Egypt, in collaboration with Life Makers Foundation, the operating partner of Samsung Innovation Campus (SIC), celebrated the graduation of its sixth cohort.

 

The pioneering program focuses on teaching coding, programming, AI, IoT, and big data, aiming to enhance the technical and academic skills of university and school students in Egypt. Since its inception in 2019, the program has benefited over 1,700 students.

 Samsung

The graduation ceremony was attended by Dr. Ahmed Saada, Assistant Minister of Social Solidarity for Civil Work,

and Executive Director of the Support Fund for Projects of Associations and Non-Governmental Organizations, Mr. Ahmed Gaafar, Samsung Electronics Egypt Chief Marketing Officer; Major General Mohsen El-Nomani, Chairman of the Board of Trustees of Life Makers Foundation, Eng.

 

Ahmed Mousa, CEO of Life Makers Foundation; Dr. Mohamed Azzam, Deputy Secretary-General of the Arab Council for Social Responsibility (ACSR); and Ms. Ola Aladdin, Chief Operating Officer of Vezeeta.

A hackathon was organized during the sixth round of SIC, themed “Citizen-Centric Application in Healthcare,” in partnership with the ACSR where 10 teams participated.

 

ACSR will provide mentorship, collaboration opportunities, and funding for the team to secure first place, fostering innovation and supporting participants’ ambitions.

Enabling other teams to further develop their technical skills and gain practical experience in the tech industry, Vezeeta also announced technology-focused training opportunities for the teams securing the second and third place.

“I would like to congratulate the graduates of SIC for their outstanding dedication and hard work throughout the training.

 

Their commitment has laid the foundation for a new generation of highly skilled youth, ready to make impactful contributions to various technological sectors, “remarked Ahmed Gaafar, Samsung Electronics Egypt Chief Marketing Officer.

 

“SIC’s activities underscores Samsung‘s mission to empower Egyptian youth by fostering innovation, driving technological progress, and promoting entrepreneurship.

 

Through our strong partnerships with the Egyptian government, civil society organizations, and major corporations, we remain devoted to equipping young talents with the tools they need to master modern technologies and secure valuable training and employment opportunities.”

“We proudly celebrated the graduation of a new generation, armed with the technical and leadership skills needed to tackle future challenges,” stated Eng.

 

Ahmed Mousa, CEO of Life Makers Foundation. “This project reflects the powerful partnership between Life Makers and Samsung Electronics Egypt and highlights its profound impact on youth empowerment.

 

I extend my gratitude to our partners and encourage the graduates to persist in their journey of learning and excellence, becoming catalysts for change and a beacon of hope for a brighter future.”

“Our partnership with Samsung aligns with the council’s initiatives, such as ‘Mogtam3iTech,’ showcasing our dedication to driving meaningful innovation and creating a tangible impact.

 

Our collective efforts strive to tackle social and economic challenges, with a particular focus on healthcare, to transform lives and foster a brighter, healthier society,” said Dr. Mohamed Azam, Deputy Secretary-General of ACSR.

Dr. Ola Aladdin, Chief Operating Officer of Vezeeta, said “Vezeeta is proud to partner with Samsung Electronics Egypt, as we share a common vision of empowering and nurturing top talent.

 

Together, we strive to drive innovation through affordable and accessible digital healthcare solutions. This collaboration reflects our commitment to fostering the best minds in the industry, ensuring we create impactful solutions for patients and providers alike.”

As part of Samsung’s strategy to equip Egyptian youth with the tools needed to address future technological challenges, SIC was launched in 2019 in collaboration with the Ministry of Communications and Information Technology and the Ministry of Higher Education and Scientific Research, the program has expanded partnerships with educational institutions and the private sector.

 

This includes a recent collaboration with Egypt Education Platform, aimed at enhancing the technological skills of school and university students to improve their competitiveness in the rapidly evolving digital market.

Demonstrating its commitment to driving positive societal change, SIC garnered widespread acclaim and achieved

remarkable recognition for its transformative impact on society, earning the Hope Givers award in Geneva in 2021. The award recognizes initiatives that contribute to building a more inclusive and empowered society.

 

The accolade was presented recently in the presence of the Minister of Youth and Sports and officials from international organizations, reflecting the program’s significant societal impact.

Samsung Expands ‘AI for All’ Vision at CES 2025 To Bring AI Everyday

Cairo – Jan. 8, 2025 – Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience.

,Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day

enabling people to experience a more personal, impactful and empowering world.

Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI,

a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy,

alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.

“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,”

Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation

of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”

Elevating Everyday Experiences With Home AI

Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America,

expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.

Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.

Samsung

Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.

Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.

Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.

Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.

These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core™ Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.

With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.

Seamless Entertainment in the AI Era

Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.

Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.

Taking AI Everywhere

Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.

The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.

Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.

In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.

Empowering the Next Generation

Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world.

Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.

From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision,

AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.

Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators.

Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community.

In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors.

Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.

In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago,

the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch.

Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.

.About Samsung Electronics Co., Ltd

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Unfolding Galaxy AI… How the Galaxy Z Fold6 and Flip6 Awaken Your Inner Creator

Unfolding Galaxy AI… How the Galaxy Z Fold6 and Flip6 Awaken Your Inner Creator

Smartphones have become essential tools for both professionals and enthusiasts.

With the launch of the Galaxy Z Fold6 and Galaxy Z Flip6,

creativity is no longer limited to experts or those with advanced skills,

thanks to innovative features powered by Galaxy AI technologies.

Here are just some of the ways in which the Galaxy Z Fold6 and Z Flip6 with Galaxy AI

can enable you to be creative by seeing your drawings, photos and videos in a whole new way.

Start With a Sketch, End with a Masterpiece

We all take a lot of photos on vacation with friends, but there’s always one that stands out.

Sometimes you want to do something special with it, like adding a crown to the head of the birthday girl,

but you don’t have the expensive design apps, and anyway you don’t know how to use them.

Fear not: Sketch to Image on the Galaxy Z Fold6 and Z Flip6 with Galaxy AI is here to help.

Start with a quick and simple sketch of what you want to see on a photo you’ve taken.

In seconds, it will be converted into a photorealistic object that matches

the mood of the photo — right before your eyes.

With Sketch to Image, your rough sketches are turned into stunning works of art.

You can either layer them on top of an existing photo, like your favorite holiday pictures,

or you can even start with a blank canvas and create something beautiful from scratch.

There are even additional options to further customize your creations by selecting from different styles,

such as watercolor or 3D cartoon.

Leave it to AI to Reinvent Your Personal Image

Leave it to AI to Reinvent Your Personal Image

On social media platforms, your profile picture plays a vital role in expressing your personality.

With the Portrait Studio tool available through Photo Assist in the Gallery app,

a simple photo can be transformed into a masterpiece, ready to share instantly.

Slow Motion without the Preparation

We’re all used to taking pictures while on holiday or when hanging out with friends

but sometimes you want to capture a moment in a way that a picture never can.

A great video always catches people’s attention,

and now you can use Instant Slow-Mo to give your clips an added sense of drama,

it uses AI Frame Rate Conversion (AI FRC) technology to generate intermediate frames of movement

to fill in the gaps between frames already there, which helps maintain quality.

That video of you pulling off an impossible trick at the skate park or gracefully waving a scarf in the sea breeze is much more fun when slowed down.

Instant Slow-Mo makes it easy to create that effect in the videos you already have.

Thanks to Galaxy AI technologies ordinary photos and videos can be transformed into stunning works of art

Thanks to Galaxy AI technologies available on the Galaxy Z Fold6 and Galaxy Z Flip6,

ordinary photos and videos can be transformed into stunning works of art. Whether through 3D design

conversions, complete makeovers with AI effects, or the addition of cinematic effects to videos,

creativity knows no bounds.

With the Galaxy Z Fold6 and Galaxy Z Flip6, the tools to unleash your creativity are at your fingertips,

enabling you to explore new and innovative ways to express your ideas and share them with others.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies.

The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances,

network systems, and memory, system LSI, foundry and LED solutions.

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