Ascend Investments has officially announced the launch of its operations in the Egyptian
real estate market, aiming to achieve EGP 800 million in third-party sales during its first year.
The company enters the market with an ambitious strategic plan built on innovation and
professionalism, and backed by extensive expertise in the real estate marketing sector
both inside and outside Egypt.
Leadership with Over 12 Years of Real Estate Experience
Ascend Investments was founded by three prominent real estate experts:
Mr. Amgad Helmy
Mr. Alaa El-Shennawy
Mr. Osama Nabil
Each founder brings between 10 to 12 years of experience in real estate marketing, having
previously collaborated with leading real estate developers across Egypt and achieving tangible
success in marketing a variety of residential and investment projects.
Professional Marketing Services Built on Credibility
Mr. Amgad Helmy, CEO of Ascend Investments, stated that the company aims to establish itself
as one of the leading entities in real estate marketing in Egypt by offering high-quality
professional services based on transparency and credibility, while also adopting a comprehensive
advisory role that prioritizes clients’ interests.
Helmy emphasized that the company goes beyond the role of a traditional real estate broker, striving to
deliver real value by guiding clients in choosing the right developer and project based on
location, payment plans, and a thorough analysis of market trends and client needs.
Expansion Plans Include Local and International Branches
Ascend Investments is pursuing a clear expansion strategy both locally and internationally.
The company has already launched two branches in:
New Cairo (Fifth Settlement)
North Coast
Additionally, a new branch is planned to open in Dubai in the near future, as part of a regional expansion
effort targeting new clients across Gulf markets.
A Diverse Real Estate Portfolio for All Client Segments
The company is working to build a comprehensive real estate portfolio that includes a wide
range of projects catering to various customer segments. The current portfolio covers projects in:
The New Administrative Capital
New Cairo
6th of October City
Other high-demand residential and investment areas
Ascend Investments is committed to selecting projects with high credibility
and real value in terms of location, developer reputation, and payment flexibility — ensuring
maximum return on investment for clients.
Modern Technology Tools and Innovative Marketing Methods
The company leverages digital transformation and real estate technology across all stages
of its marketing process — from market data analysis to targeting potential buyers — to deliver more
accurate and effective results, while enhancing the overall customer decision-making experience.
Targeting EGP 800 Million in Sales in Its First Year
Ascend Investments aims to reach EGP 800 million in sales during its inaugural
year, through partnerships with top-tier real estate developers and by offering integrated
marketing solutions that help drive these targets successfully.
Committed to Quality and Transparency in Real Estate Marketing
A core priority for the company is to build long-term client relationships by providing
accurate information, transparent offers, and genuine value propositions
that place the customer at the center.
The company is also committed to reshaping the image of real estate marketing
companies by adopting a consultative approach that always puts the client’s interest first.
Final Word from Executive Management
Mr. Amgad Helmy concluded by stating that Ascend Investments is not limiting its ambitions
to the Egyptian market alone.
The company is actively working to expand into regional and global markets, continuously
evolving its tools and strategies to keep pace with industry developments, and solidifying its
position as a key player in the real estate marketing and investment sector.
