PALM, Egypt’s first goal-based and incentivized saving app, has officially launched after
securing its Portfolio Management License from the Financial Regulatory Authority (FRA)
This regulatory milestone allows PALM to directly manage individual investments, making
it the first digital investment platform in Egypt to offer professional portfolio management
to everyday users through a single, easy-to-use application The launch follows PALM’s successful
pre-seed funding round led by 4DX Ventures, with participation from Plus VC and global angel investors
marking a pivotal step in PALM’s mission to revolutionize personal finance in Egypt
A Smart Saving and Investment App Designed Around Personal Goals
The PALM app provides users with a personalized, seamless way to save and invest toward
life goals such as education, marriage, buying a car or home, or traveling As the first goal-based
saving app in Egypt, it combines customized investment plans with daily competitive returns
full fee exemption (zero deposit, withdrawal, and transaction fees), and real-life rewards tied to user milestones
PALM also offers saving plans integrated with top merchants across sectors like healthcare, electronics, appliances
and travel, giving users exclusive discounts as they save
Features That Put Egyptian Users First
Users can
Create and manage multiple saving goals simultaneously
Choose between flexible or locked saving plans
Opt for Sharia-compliant investment options only
Track daily returns, investment growth, and merchant benefits
Instantly fund goals via InstaPay or bank transfers
Redeem savings directly with partner merchants or withdraw to bank accounts
With daily progress tracking, automated saving tools, and behavioral nudges, PALM helps users
stay motivated and on track to meet their goals—making it one of the best saving apps in Egypt
Safe, Regulated, and Diversified Investments
PALM invests customer funds in a range of secure, regulated financial products, including
Gold
Treasury bills and government bonds
Shares of Egyptian companies traded on the EGX (Egyptian Stock Exchange)
All assets are custodied in local Egyptian banks, and all financial instruments comply with strict
regulatory standards, ensuring maximum security and transparency for users
Founders: Making Investment Easy, Rewarding, and Accessible for All
Mazen El Kerdany, Co-Founder and CEO of PALM, stated
“For the first time, Egyptians can experience a seamless, goal-based saving journey backed
by professional portfolio management Getting the FRA license is not just regulatory—it’s a validation
of our mission to democratize smart investing He continued
We want users to treat investing like a part of their everyday life. Whether saving for a wedding
or a child’s education, we’re giving them tools to grow their money and spend smarter, all in one app
Ahmed Ashour, Co-Founder and Chief Business Officer, added
People are either losing money trying to invest alone, or watching their savings lose value in idle accounts
We built PALM to change that making financial services once reserved for the wealthy available to all Egyptians
He emphasized that PALM helps users
Save towards personal dreams
Spend more intelligently
Receive tangible value from their money
With our exclusive merchant discounts and accessible saving options, we’re helping users make
the most out of every Egyptian pound
A New Future for Personal Finance in Egypt
The launch of PALM’s goal-based saving and investment platform signals a major leap forward
in the digital financial services sector in Egypt. By providing incentivized saving, daily returns
and highly personalized investment options, PALM is redefining what it means to manage money
in a smart, meaningful, and impactful way Now available for download on the App Store and Google Play
the PALM app is set to become Egypt’s leading saving and investment app—empowering individuals to save
better, invest smarter, and live the lives they aspire to
