Safwa Urban Development (SUD) celebrated the inauguration and official operation of its commercial and administrative project, Financial Hub, which has become the first fully integrated building in the New Capital to obtain the international LEED certification. This reflects the state’s strategic direction toward adopting sustainability principles and green architecture within smart cities.
SUD
The event was attended by Eng. Khaled Abbas, Chairman and Managing Director of Administrative Capital for Urban Development (ACUD) company, Major General Ahmed Fahmy, General Manager of the ACUD, along with senior officials from SUD, led by Dr. Medhat Shalaby, Chairman of the Board, and Dr. Mohamed Shalaby, CEO of the company.
In his opening remarks, ACUD Chairman Eng. Khaled Abbas stated that Financial Hub’s achievement of the LEED certification sends a clear message that the New Capital is being developed in line with the latest international standards.
He said that the ACUD has introduced a package of incentives for green buildings to encourage developers to adopt sustainable practices, which has led to a growing number of projects applying for sustainability certifications.
Abbas added that, by 2026, the New Capital is expected to become one of the region’s leading cities in terms of the concentration of green buildings.
For his part, Major General Ahmed Fahmy, General Manager of the ACUD, said that the adoption of green buildings delivers not only environmental benefits but also planning and investment advantages for developers.
Fahmy disclosed that the Financial Hub project represents a successful model to be replicated across the New Capital, and called on all real estate companies operating in the city to meet the required standards and obtain this international certification in order to benefit from the associated incentives.
Meanwhile, Dr. Medhat Shalaby, Chairman of SUD, announced that the project’s achievement of the LEED certification reflects the company’s strategic vision to develop projects that deliver genuine added value.
He noted that the New Capital has become an attractive investment environment thanks to strong institutional support and streamlined procedures, encouraging developers to deliver projects that comply with international standards.
Shalaby added, “Obtaining this prestigious global certification underscores our commitment to delivering projects aligned with the state’s vision for sustainable urban development. LEED is one of the world’s most prominent green building certifications, issued by the U.S. Green Building Council, and achieving it reflects the project’s adherence to sustainability principles.
It also demonstrates our focus on providing a healthy and advanced work environment, optimizing energy and water consumption, and using environmentally friendly materials—factors that enhance the building’s investment value and reinforce its position as a leading model for sustainable administrative buildings in the New Capital.”
SUD CEO explained that the Financial Hub project spans over two feddans in the Central Business District of the New Capital, noted that the project represents a fully integrated model that combines sustainability, a strategic location, and high-quality operations.
He emphasized that selecting the project’s location at the heart of the Central Business District—adjacent to the Government District and directly opposite the monorail station—significantly enhances its ability to attract financial institutions and global companies seeking to establish their headquarters in Egypt.
Dr. Shalaby added that the project enjoys a unique position at the main entrance to the Financial District, providing the highest levels of accessibility and traffic flow, making it a natural magnet for major corporations.
He further pointed out that this prime location grants the project an unprecedented competitive edge, noting that the company has also ensured the delivery of fully finished administrative units, ready for immediate operation.
He concluded his remarks by extending his appreciation to His Excellency President Abdel Fattah El-Sisi, President of the Republic, for the significant national achievement represented by the New Capital as a city that embodies Egypt’s future and the aspirations of its people.
