LG Archives - الصفحة 2 من 2 - جريدة الاخبارية

LG Introduces Green Manufacturing Innovations in Commercial Air Conditioners

Posted on أغسطس 20, 2025 by Fatma abdelhamed

LG Electronics has unveiled a new, environmentally conscious manufacturing process for its 4-way system air conditioners, as part of its ongoing commitment to sustainability and its “Better Life for All” ESG vision.

.This move supports LG’s long-term goals for reducing carbon emissions and plastic usage across its production lines

Significant Cut in CO₂ Emissions Confirmed by TÜV Rheinland

Global testing and certification leader TÜV Rheinland has verified that LG’s upgraded production process lowers carbon emissions to just 14.85 kg of CO₂ equivalents per unit for its 4-way system air conditioners.

.The drop is largely attributed to a new exterior panel material and an advanced foaming injection molding technique

Eco-Conscious Materials: Polypropylene Replaces ABS

In a key move toward greener production, LG replaced traditional Acrylonitrile Butadiene Styrene (ABS) plastic with Polypropylene (PP), which carries a lower carbon footprint.

The company also introduced foaming injection molding, where nitrogen gas is injected to form internal bubbles, cutting plastic use by approximately 900 grams per unit.

:These innovations are projected to save

270 tons of plastic annually

Over 4,400 tons of CO₂ equivalent emissions per year

Equivalent to the CO₂ absorbed in one year by a 30-year-old pine forest covering 580+ soccer fields

Sustainable Production Begins with 4-Way System Models

.LG began applying its eco-friendly foaming technique to 4-way system air conditioners in June 2025

.The company has announced plans to gradually expand this process to other residential and commercial air conditioning models in the near future

LG’s Roadmap to Carbon Neutrality by 2030

As part of its Sustainability Report, LG is targeting a 54.6% reduction in greenhouse gas emissions by 2030 compared to 2017 levels.

:To achieve this, the company is

Incorporating high-efficiency equipment

Using renewable energy in manufacturing

Developing energy-saving appliances through its proprietary Core Tech

A standout example of this innovation is LG’s inverter motor technology, which dynamically adjusts motor and compressor speeds to reduce energy waste.

New Inverter Scroll Chiller Uses Lower GWP Refrigerant

LG has also launched an inverter scroll chiller that uses R32 refrigerant, which has a Global Warming Potential (GWP) roughly 30% lower than R410A, reinforcing the company’s commitment to environmentally compliant solutions.

LG’s Commitment to Sustainable HVAC Solutions

“The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscores our efforts to minimize environmental impacts,” said Bae Cheung-hyun, Head of the System Air Conditioners Business at LG Electronics.
“LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.”

Featuring 88 LG OLED Screens, Inaugural Exhibition by Artist TZUSOO

Posted on أغسطس 4, 2025أغسطس 4, 2025 by aberabozaher

LG Electronics (LG) announces “MMCA×LG OLED Series 2025 – TZUSOO,” the inaugural exhibition of a multi-yea partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA). This forward-looking project explores the creative possibilities at the intersection of art and technology – beginning with a large-scale digital installation by Korean media artist TZUSOO, on view at MMCA Seoul’s iconic Seoul Box from August 1, 2025, through February 1, 2026.

LG

The MMCA×LG OLED Series transforms Seoul Box – a soaring, publicly accessible space at the heart of MMCA – into a dedicated platform for contemporary media art. Each year, the series will present a new work by a leading contemporary artist, with LG as the title sponsor providing technical support to help bring ambitious artistic visions to life.

For the inaugural edition, TZUSOO presents “Agarmon Encyclopedia: Leaked Edition,” a multimedia installation comprising the sculpture “Agarmon” alongside the two-channel video work “The Eight Spirits of Flesh.” Known for her distinct voice rooted in digital-native culture and her explorations of gender and identity, TZUSOO engages themes of life, desire, and generative cycles through a hybrid of organic forms and digital avatars.

The installation is powered by 88 55-inch LG OLED screens, arranged into two towering media walls specifically designed to fill the Seoul Box space. With perfect blacks and vivid colors, LG OLED displays enhance the visual intensity of “The Eight Spirits of Flesh,” immersing viewers in a world where digital creatures shift and interact across screens. The scale and technical sophistication of the installation mark a significant moment for media art at MMCA – and underscore LG OLED’s digital canvas as a powerful and creative medium.

“It’s an honor to support the first of many exhibitions of the MMCA×LG OLED Series by helping bring the artist’s bold visual experiment to life through the immersive power of our LG OLED technology,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “We hope this series offers audiences a deeper, more sensory experience of contemporary art and expands the possibilities for how it can be expressed and appreciated by art enthusiasts on a digital canvas.”

“As the first artist selected for the MMCA×LG OLED Series, TZUSOO’s multifaceted spirit of experimentation vividly reflects the creativity and innovation this project aims to foster,” said Kim Sunghee, Director of MMCA. “We look forward to this exhibition introducing new possibilities for contemporary art at the intersection of technology and artistic vision.”

LG OLED has a longstanding history of supporting artists at the intersection of art and technology. To learn more about LG’s global art collaborations, visit http://www.LGOLEDART.com.

LG LAUNCHES “RADIO OPTIMISM” CAMPAIGN TO SPREAD “LIFE’S GOOD” THROUGH MUSIC

Posted on يونيو 25, 2025 by aberabozaher

LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

LG

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all.

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools

, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

nd nationally representative splits by age, gender and region.

LG TO OFFER CUSTOMERS LIMITED TIME APPLE TV+ PROMOTION

Posted on مايو 21, 2025 by Fatma abdelhamed

LG Electronics (LG) is offering three months of unlimited access to Apple Originals and more for just $2.99 per month to eligible LG Smart TV users in 93 countries.

The offer is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME, StanbyME 2, StanbyME Go, LG MyView smart monitors and LG CineBeam projectors. This limited-time offer will be in effect from May 19 to July 7. 1

Renowned for premium, award-winning drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, Apple TV+ is offering three months of unlimited access to Apple Originals and more for just USD 2.99 per month.

This includes the cultural phenomenon Severance, hit sci-fi favorites like Silo, acclaimed comedies like “The Studio”, compelling dramas like The Morning Show and Your Friends & Neighbors, and global hit films including The Gorge, The Instigators, Wolfs, The Family Plan and more.

Apple TV+ also offers award-winning series for kids and families including Jane and Stillwater, and beloved Peanuts originals.

LG’s industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos.

The company’s premium TVs support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision.

LG is committed to elevating the viewing experience to a new height

LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio.

LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.

1. Apple TV+ offer is available in select participating markets beginning May 19 and ending July 7. Offer available on 2018-2025 LG 4K, 8K Smart TV models, StanbyME, StanbyME GO, StanbyME 2 models, 2022-2025 LG MyView™️ Smart Monitor models, 2020-2025 LG CineBeam models in the Apple TV app.

Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple Account. Plan automatically renews at your region’s price per month until cancelled.

Requires Apple Account with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings.

Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html.

Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer.

Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

LG Launches 2025 QNED evo TVs With Advanced Visual Technology and AI-Enhanced Personalized Experience

Posted on مايو 7, 2025 by maryem

LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment.

Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.

LG delivers certified color accuracy

Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.

LG refines backlighting with Mini LED

With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.

To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.

The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.

The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.

For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.

A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.

The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.

Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync™️ Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.

By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync™️ Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.

LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products, To learn more about products

LG LAUDED FOR LATEST DESIGN INNOVATIONS AT THE 2025 RED DOT DESIGN AWARD

Posted on أبريل 27, 2025أبريل 27, 2025 by Fatma abdelhamed

LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award.

This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.

Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade.

This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design.

With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.

Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory.

The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.

In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.

LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards.

Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView™ are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.

“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.