LG Electronics Archives - جريدة الاخبارية

Featuring 88 LG OLED Screens, Inaugural Exhibition by Artist TZUSOO

Posted on أغسطس 4, 2025أغسطس 4, 2025 by aberabozaher

LG Electronics (LG) announces “MMCA×LG OLED Series 2025 – TZUSOO,” the inaugural exhibition of a multi-yea partnership with the National Museum of Modern and Contemporary Art, Korea (MMCA). This forward-looking project explores the creative possibilities at the intersection of art and technology – beginning with a large-scale digital installation by Korean media artist TZUSOO, on view at MMCA Seoul’s iconic Seoul Box from August 1, 2025, through February 1, 2026.

LG

The MMCA×LG OLED Series transforms Seoul Box – a soaring, publicly accessible space at the heart of MMCA – into a dedicated platform for contemporary media art. Each year, the series will present a new work by a leading contemporary artist, with LG as the title sponsor providing technical support to help bring ambitious artistic visions to life.

For the inaugural edition, TZUSOO presents “Agarmon Encyclopedia: Leaked Edition,” a multimedia installation comprising the sculpture “Agarmon” alongside the two-channel video work “The Eight Spirits of Flesh.” Known for her distinct voice rooted in digital-native culture and her explorations of gender and identity, TZUSOO engages themes of life, desire, and generative cycles through a hybrid of organic forms and digital avatars.

The installation is powered by 88 55-inch LG OLED screens, arranged into two towering media walls specifically designed to fill the Seoul Box space. With perfect blacks and vivid colors, LG OLED displays enhance the visual intensity of “The Eight Spirits of Flesh,” immersing viewers in a world where digital creatures shift and interact across screens. The scale and technical sophistication of the installation mark a significant moment for media art at MMCA – and underscore LG OLED’s digital canvas as a powerful and creative medium.

“It’s an honor to support the first of many exhibitions of the MMCA×LG OLED Series by helping bring the artist’s bold visual experiment to life through the immersive power of our LG OLED technology,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “We hope this series offers audiences a deeper, more sensory experience of contemporary art and expands the possibilities for how it can be expressed and appreciated by art enthusiasts on a digital canvas.”

“As the first artist selected for the MMCA×LG OLED Series, TZUSOO’s multifaceted spirit of experimentation vividly reflects the creativity and innovation this project aims to foster,” said Kim Sunghee, Director of MMCA. “We look forward to this exhibition introducing new possibilities for contemporary art at the intersection of technology and artistic vision.”

LG OLED has a longstanding history of supporting artists at the intersection of art and technology. To learn more about LG’s global art collaborations, visit http://www.LGOLEDART.com.

LG Electronics Reports Robust Q2 2025 Performance Despite Global Market Headwinds

Posted on يوليو 29, 2025 by Fatma abdelhamed

LG Electronics Inc. announced its consolidated financial results for the second quarter of 2025, posting revenue of KRW 20.74 trillion and an operating profit of KRW 639.4 billion.

Despite a year-over-year decline attributed to global market softness, tariff pressures, and rising logistics costs, LG demonstrated resilience through strong performances across its key business segments.

Strong Performance in Core Segments Drives Growth

The Home Appliance Solution (HS), Vehicle Solution (VS), and Eco Solution (ES) divisions all achieved record-breaking revenue and operating profits in Q2 2025, marking their best-ever second-quarter results.

Notably, the Vehicle Solution Company reached historic highs in both revenue and profitability, boosted by growing demand for automotive components and in-vehicle infotainment (IVI) systems.

In contrast, the Media Entertainment Solution (MS) division faced challenges with decreased TV sales and higher marketing expenses, leading to an operating loss.

However, the webOS platform’s advertising and content services continued to generate steady profits, contributing positively to LG’s overall earnings.

Strategic Focus on B2B, Subscription Services, and Direct-to-Consumer Channels

LG is intensifying its strategic shift toward business-to-business (B2B) segments—including vehicle components, smart factory solutions, and HVAC systems—alongside expanding non-hardware businesses such as subscription services and its webOS platform.

The company’s direct-to-consumer (D2C) operations, particularly through its online store LGE.COM, also play a critical role in boosting profitability and enhancing brand loyalty.

In Q2 2025, LG’s B2B revenues increased by 3% year-over-year to KRW 6.2 trillion, supported by vehicle and HVAC solutions.

Meanwhile, home appliance subscription services grew by 18% to KRW 630 billion, underscoring the success of LG’s portfolio transformation and recurring revenue model.

Detailed Q2 2025 Results and Outlook by Division

Home Appliance Solution (HS) Company

The HS division reported KRW 6.59 trillion in revenue and KRW 439.9 billion in operating profit, achieving its strongest second-quarter performance.

This was driven by a dual-track approach targeting both premium and mass markets, rapid growth in subscription services, and operational efficiencies that offset rising tariffs and freight costs.

LG plans to continue expanding its subscription and D2C offerings while managing costs to sustain profitability despite competitive pressures.

Media Entertainment Solution (MS) Company

With revenue of KRW 4.39 trillion, the MS division faced an operating loss of KRW 191.7 billion due to soft demand and increased marketing.

The division aims to improve operational efficiency and grow its presence in emerging markets such as India. The webOS platform is expected to further develop with new content in gaming and digital arts, helping stabilize future earnings.

Vehicle Solution (VS) Company

The VS division recorded a historic revenue of KRW 2.85 trillion and operating profit of KRW 126.2 billion, fueled by strong OEM sales in Europe and a strategic emphasis on premium IVI systems.

Efficiency improvements in electric vehicle components and lighting systems also contributed to this robust performance. The division will focus on deepening customer relationships and maintaining margins through continued operational excellence.

Eco Solution (ES) Company

The ES division achieved record Q2 revenue of KRW 2.64 trillion and operating profit of KRW 250.5 billion, driven by high demand for residential air conditioners and expanded commercial HVAC sales. Increased sales volumes improved operating leverage and profitability.

Going forward, LG plans to target high-efficiency product replacements and explore growth opportunities in AI data center cooling solutions, power generation systems, and liquid cooling technologies.

Conclusion: LG’s Resilient Growth Strategy for 2025 and Beyond

LG Electronics is successfully navigating the challenging global market environment by leveraging operational resilience, portfolio diversification, and strategic focus on high-growth B2B and subscription models.

With ongoing investments in innovation and efficiency, LG is well-positioned to sustain long-term qualitative growth and deliver enhanced shareholder value.

LG ANNOUNCES AMBITION TO BECOME TOP-TIER GLOBAL HVAC SOLUTION PROVIDER

Posted on يوليو 13, 2025 by alaa

Strategic Roadmap Targets B2B Growth, AI Data Center Cooling, and Acquisitions

At a press conference held on July 8 at LG Sciencepark in South Korea,

LG Electronics unveiled a bold strategy to transform its ES Company into a

top-tier global HVAC (Heating, Ventilation and Air Conditioning) solutions provider by 2030.

The company will leverage industrial growth, localized solutions, and its 3B strategy

Build, Borrow, Buy to expand and diversify its global presence.

Targeting KRW 20 Trillion in HVAC Revenue

LG aims to reach KRW 20 trillion in HVAC-related revenue by 2030 by enhancing both

its hardware efficiency and non-hardware offerings, forming a critical pillar

of its mid-to-long-term growth strategy.

Riding the AI Wave: Boosting B2B Cooling Solutions

With the rise of AI and data center demand, LG is scaling its B2B HVAC business.

The global chiller market is forecasted to hit USD 12 billion by 2027, and LG plans

to capture USD 720 million in HVAC sales within the next two years.

LG’s cooling solutions portfolio includes:

Liquid cooling systems for direct chip cooling

Chiller-based air cooling systems

HVAC solutions compatible with DC power environments

By 2025, LG expects data center cooling orders to triple, confirming the segment

as a core growth engine.

AI-Centric Testing and Development Hub

LG established the LG AI Data Center HVAC Solution Lab in Pyeongtaek to simulate

various AI server environments and test performance. The company has also launched

pilot trials for liquid cooling with LG U+, validating next-gen thermal management.

Acquisitions Powering Portfolio Expansion

LG is pursuing strategic acquisitions to enhance its HVAC capabilities.

Its most recent move was acquiring OSO, a top water-heating solutions provider

in Norway, strengthening LG’s position in Europe’s heating market.

Under its 3B framework:

Build: Internal labs and HVAC Academy

Borrow: R&D partnerships with universities

Buy: Targeted M&A to expand expertise

Localized Growth and Software-Driven Revenue

LG is gaining momentum in commercial HVAC markets with localized solutions.

Notable projects include:

Multi V i™️ installation in Tuas, Singapore

28,000 RT of chillers delivered to The Avenues-Riyadh in Saudi Arabia

Meanwhile, LG is doubling down on non-hardware revenue, aiming to grow

from 10% to 20%, with offerings like:

BECON: An AI-based energy management platform

Digital twin solutions: Predictive analytics for data center cooling

Deepening Presence in the Global South

LG is expanding in emerging markets with fully localized operations.

In India, the company will:

Launch a new product development unit

Open a production line in Sri City by 2026 with 1.5 million unit annual capacity

Globally, LG runs HVAC Academies in 65 locations across 43 countries, planning to

grow to 70 locations by 2025, serving as both training centers and strategic expansion hubs.

A Vision for HVAC in the AI Era

“HVAC demand is rising in tandem with the growing number of data centers being

built worldwide,” said James Lee, President of LG ES.

Leveraging decades of experience and core technological excellence,

LG is committed to becoming a leading HVAC solution provider in the AI era.”

LG TO OFFER CUSTOMERS LIMITED TIME APPLE TV+ PROMOTION

Posted on مايو 21, 2025 by Fatma abdelhamed

LG Electronics (LG) is offering three months of unlimited access to Apple Originals and more for just $2.99 per month to eligible LG Smart TV users in 93 countries.

The offer is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME, StanbyME 2, StanbyME Go, LG MyView smart monitors and LG CineBeam projectors. This limited-time offer will be in effect from May 19 to July 7. 1

Renowned for premium, award-winning drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, Apple TV+ is offering three months of unlimited access to Apple Originals and more for just USD 2.99 per month.

This includes the cultural phenomenon Severance, hit sci-fi favorites like Silo, acclaimed comedies like “The Studio”, compelling dramas like The Morning Show and Your Friends & Neighbors, and global hit films including The Gorge, The Instigators, Wolfs, The Family Plan and more.

Apple TV+ also offers award-winning series for kids and families including Jane and Stillwater, and beloved Peanuts originals.

LG’s industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos.

The company’s premium TVs support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision.

LG is committed to elevating the viewing experience to a new height

LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio.

LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.

1. Apple TV+ offer is available in select participating markets beginning May 19 and ending July 7. Offer available on 2018-2025 LG 4K, 8K Smart TV models, StanbyME, StanbyME GO, StanbyME 2 models, 2022-2025 LG MyView™️ Smart Monitor models, 2020-2025 LG CineBeam models in the Apple TV app.

Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple Account. Plan automatically renews at your region’s price per month until cancelled.

Requires Apple Account with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings.

Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html.

Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer.

Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

LG LAUDED FOR LATEST DESIGN INNOVATIONS AT THE 2025 RED DOT DESIGN AWARD

Posted on أبريل 27, 2025أبريل 27, 2025 by Fatma abdelhamed

LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award.

This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.

Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade.

This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design.

With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.

Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory.

The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.

In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.

LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards.

Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView™ are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.

“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.