Jumia Archives - جريدة الاخبارية

Partnership Brings adidas to Customers Through Jumia’s E-commerce Platform

Posted on يناير 29, 2025 by Fatma abdelhamed

Jumia (NYSE: JMIA) and adidas, today announced a commercial partnership to bring adidas products to customers in Egypt and Morocco.

This collaboration aims to make iconic adidas sportswear more accessible to millions of African consumers.

The partnership builds on a long-term relationship between Jumia and adidas, reflecting the trust and shared commitment to offering quality products to customers.

By leveraging Jumia’s extensive e-commerce platform, adidas is able to reach a wider audience in Egypt and Morocco and offer customers the best sportswear products with the newest technology at reasonable prices.

“We are excited to partner with adidas to bring their globally recognized, high-quality products to t customers in Egypt This collaboration is a testament to the trust we have built with consumers across Africa and underscores our commitment to expanding Jumia’s product assortment and enhancing our value proposition.

By bringing adidas closer to the people, we are strengthening the bonds between adidas and Egyptian customers, delivering authenticity and quality in every purchase,” said Abdellatif Olama, CEO of Jumia Egypt.

Through this partnership, Jumia will serve as one of official e-commerce partners for adidas in Egypt and Morocco, competitive deals and a wide selection of the brand’s latest products.

Customers will be able to shop from adidas’ extensive collection of apparel, footwear, and accessories, all with the assurance of reliability, and timely delivery.

“At adidas our brand mission is “THROUGH SPORTS WE HAVE THE POWER TO CHANGE LIVES!” a mission that we choose to focus on, while putting our consumers in the center of everything we do, especially when it comes to ensuring that our relevant products like the DURAMO & RUNFALCON RUNNING shoes and the ADVANTAGE LIFESTYLE shoes, are reaching our consumers wherever they are.

In light of our greater purpose, we constantly seek to grow long-term partnerships with strategic partners like Jumia, who through their vision of growth in the digital landscape across Africa, contribute to our brand mission and strategic growth plans in the e-retail ecosystem by enabling our highly demanded products to reach more & more e-shoppers in the Africa region,” said Mona Adel, Country Manager Egypt Morocco and Jordan.

With this collaboration, Jumia reaffirms its position as a platform for giving customers convenient access to authentic products, top global brands while supporting the growth of e-commerce across the continent.

About Jumia

Jumia is a leading pan-African e-commerce platform, with operations across 9 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient, and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.

The Jumia platform consists of a marketplace that connects thousands of sellers with customers, a vast logistics network that enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets.

:About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023. For more information and to stay updated on adidas News, please visit https://news.adidas.com/

Jumia Leads Digital Transformation in Egypt: Black Friday 2024 Results Highlight Significant Payment Trends

Posted on ديسمبر 11, 2024 by aberabozaher

Jumia Leads Digital Transformation in Egypt: Black Friday 2024 Results Highlight Significant Payment Trends

Jumia Egypt’s Black Friday 2024 results reveal a qualitative shift in payment habits among its customers, underscoring the company’s leadership in promoting digital solutions and reducing reliance on cash. While Egypt’s e-commerce market remains heavily dependent on cash, accounting for 70% to 80% of transactions, Jumia successfully reduced its cash payments to only 51% during its campaign.

Jumia

Additionally, Jumia reported significant growth in the adoption of flexible payment options such as “Buy Now, Pay Later” (BNPL) and installment services, representing 32% of total transactions. These figures position Jumia as a leader in the digital transformation of Egypt’s e-commerce, surpassing market averages that generally report BNPL usage below 10%, according to recent reports from Statista and Research and Markets.

Central Bank of Egypt data indicates a sharp rise in the use of digital payment solutions, with the number of e-wallets increasing to 26 million and transactions exceeding EGP 268 billion last year. However, there is still a gap between current market practices and future projections, as digital payments are expected to account for only 14.3% of total transactions in Egypt by 2027.

Commenting on the results, Abdellatif Olama, CEO of Jumia Egypt, stated:

“The results of Black Friday 2024 at reflect the company’s vision to empower customers with flexible and secure payment solutions. We are proud that Jumia is leading the shift towards the adoption of digital payments in the Egyptian market, where this trend not only facilitates shopping but also expands financial inclusion.”

As national efforts to enhance financial inclusion continue—such as the initiatives of the Central Bank of Egypt and Financial regulators authority and the growing adoption of e-wallets—experience during Black Friday serves as a model for other companies in the sector.

Sources:

Financial regulators authority

Jumia Egypt Partners with Premium Card to support e-commerce growth in Egypt

Posted on نوفمبر 10, 2024 by malak ahmed

Jumia, a leading e-commerce platform in Egypt, has announced a strategic partnership with Premium International for Financial Services “Premium Card”, a company specializing in diverse payment solutions to enhance the online shopping experience and provide exceptional benefits to consumers.

This partnership allows Premium Card holders to enjoy exclusive offers and significant discounts on a wide range of products available on Jumia. Additionally, the collaboration introduces flexible installment plans starting from 6 months, 20 months, and 30 months with the lowest interest rate, providing customers with greater flexibility in choosing their preferred payment method for purchases across all categories. Customers can also take advantage of exclusive deals offered by Jumia in collaboration with major local and international brands.

“We are extremely excited to announce this strategic partnership with Premium Card, which represents a significant opportunity to expand our service offerings. We will be able to provide competitive advantages such as exclusive discounts and flexible installment packages, making the online shopping experience easier and more convenient. This collaboration aligns with our strategy of offering innovative solutions, as we aim to make online shopping not only safe but also enjoyable and seamless. We believe that this cooperation will enhance our position in the market and make online shopping an unforgettable experience for everyone,” said Abdellatif Olama, CEO of Jumia Egypt
Osama Farid, Managing Director of Premium Card, expressed his enthusiasm for the partnership and said:

“We are very pleased to announce this collaboration with Jumia, through which a special service will be provided for Premium Card holders. This collaboration aligns with the company’s strategy to encourage customers to expand their online shopping easily and securely by providing a variety of products in different fields with flexible installment options. This strategic partnership with Jumia will be the beginning of creating new projects that primarily serve the user in a fast and easy manner, meeting their needs in electronic shopping.”

Hepsiburada and Jumia Join Forces to Unlock Broader Product Selection for North African Consumers

Posted on نوفمبر 4, 2024 by malak ahmed

Jumia (NYSE: JMIA) and D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), today announced that the companies have entered into a commercial partnership whereby Hepsiburada will list its private label products and a portion of its retail assortment, together with a selection of other curated Turkish brands, on Jumia.
Headquartered in Istanbul, Hepsiburada is a leading e-commerce technology platform in Türkiye. Through this partnership, the two companies will leverage their respective strengths to provide a seamless and improved shopping experience for Jumia`s consumers. The collaboration lays the groundwork for broader engagement across key African markets where Jumia operates.

“We are excited to partner with Hepsiburada, the most recommended e-commerce platform in Türkiye, to expand product offerings to our consumers. This partnership will leverage Jumia’s extensive reach in North Africa and Hepsiburada’s established presence in Türkiye, providing consumers with access to a wider range of authentic and high-quality Turkish products. Our collaboration with Hepsiburada is built on flexibility and strengthening Jumia’s value proposition.” said Francis Dufay, CEO, Jumia Group

“We are thrilled to partner with Jumia to bring a broader array of high-quality Turkish products to consumers in North Africa. This collaboration is a testament to our commitment to expanding Hepsiburada’s global footprint and enhancing the shopping experience for customers in new markets. By leveraging our strengths and combining our expertise, we aim to facilitate cross-border trade and provide seamless access to diverse product offerings for North African consumers and other African consumers in the near future.” said Nilhan Onal Gökçetekin, CEO Hepsiburada.