ELSEWEDY Electric e-commerce Archives - جريدة الاخبارية

Elsewedy Electric e-commerce Pioneers Egypt’s Industrial Digital Shift

February X, 2026 – Elsewedy Electric, a global leader in integrated energy, infrastructure, and digital solutions, has

officially launched Elsewedy Electric e-commerce, the company’s first fully integrated e-commerce platform.

This strategic initiative marks a significant step in Elsewedy Electric’s digital transformation journey and reflects its

commitment to expanding access to high-quality electrical solutions and products for consumers and businesses across Egypt.

The launch event brought together senior executives and strategic partners, including Banque Misr

as the banking partner and e& Egypt as the technology partner, alongside Paymob, Aramex, Cequens, and

TAC Universe, demonstrating a collaborative approach to delivering a seamless end-to-end digital commerce

experience for Egyptian users.

A Comprehensive Digital Hub for Electrical Solutions

Elsewedy Electric e-commerce serves as a one-stop online destination for essential electrical products, including

low-voltage wires, telecom cables, and electric vehicle (EV) chargers.

The platform emphasizes user-friendly design, operational efficiency, and an expanding portfolio of products

and services to meet the evolving needs of Egypt’s consumers and businesses.

Through an integrated digital ecosystem, the platform offers secure electronic payments, real-time logistics

tracking, and customer engagement management.

This positions Elsewedy Electric e-commerce as a cornerstone of Egypt’s growing e-commerce sector, catering both

to distributors and direct consumers nationwide.

Strategic Partnerships with Banque Misr and e& Egypt

Banque Misr provides crucial banking infrastructure, enabling secure online payments and supporting the platform’s financial

ecosystem. This collaboration aligns with Egypt’s national strategy to expand electronic financial services, enhance

accessibility, and accelerate the country’s digital transformation.

Meanwhile, e& Egypt contributes cutting-edge technology and supports the platform’s operational readiness.

Additionally, the platform features a loyalty program, allowing customers to earn reward points redeemable

through e& Egypt’s partner network, adding tangible value to the digital shopping experience.

Integrated Digital Ecosystem for Sustainable Growth

The platform leverages the expertise of multiple strategic partners:

Paymob provides scalable and secure payment solutions.

Aramex ensures reliable domestic and international logistics.

Cequens manages customer engagement and communication.

TAC Universe powers the loyalty and rewards program.

This collaborative ecosystem ensures seamless service delivery, operational efficiency, and a secure

shopping experience, reinforcing the growth of Egypt’s e-commerce landscape.

Leadership Insights on the Digital Initiative

Eng. Ahmed ElSewedy, Group President & CEO of Elsewedy Electric, stated:

“The launch of Elsewedy Electric e-commerce demonstrates our commitment to leveraging digital innovation

to serve Egypt’s market more effectively.

Collaborating with trusted partners allows us to provide an integrated platform that simplifies access

to high-quality electrical solutions and supports the country’s broader digital transformation.”

Hisham Okasha, CEO of Banque Misr, added:

“Our strategic partnership ensures a secure, advanced digital financial experience.

This initiative supports our mission to expand electronic banking services and drive sustainable economic

growth in alignment with Egypt’s national objectives.”

Eng. Hazem Metwally, CEO of e& Egypt, said:

“Partnering with Elsewedy Electric reflects our dedication to delivering innovative digital solutions

that provide real added value through reward points and integrated customer experiences.”

Islam Shawky, CEO & Co-Founder of Paymob, commented:

“As companies accelerate their digital transformation, payment solutions must evolve.

Our partnership enables a secure, scalable infrastructure for seamless e-commerce, empowering

industrial leaders to engage customers efficiently.”

Driving Regional Expansion and Market Growth

Elsewedy Electric e-commerce represents a strategic extension of Elsewedy Electric’s expertise in energy, infrastructure, and

digital solutions. The platform opens direct digital channels to Egyptian customers, with future plans for regional expansion

across Arab and African markets via cross-border e-commerce.

According to official company data, Elsewedy Electric (EGX: SWDY.CA) reported revenues of USD 5 billion in 2023, with 48

international offices, 31 production facilities, and export capacity to over 110 countries, reinforcing

its position as a leader in energy and infrastructure solutions globally.

Supporting Egypt’s E-commerce Ecosystem

Bashar Kikoloff, Regional Director of Aramex for Egypt, Sudan, Libya, Lebanon, and Syria, highlighted:

“Elsewedy Electric e-commerce marks a qualitative leap in Egypt’s e-commerce sector.

Our partnership provides integrated logistics solutions, ensuring efficient delivery and supporting cross-border expansion.”

ELSEWEDY ELECTRIC, a multinational leader in integrated energy, infrastructure, and digital solutions, has officially launched ElSewedy Electric e-commerce, the company’s first dedicated eCommerce platform, marking a major step in its digital transformation journey and its commitment to expanding access to reliable electrical solutions and products for its customers across Egypt, supported by a group of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt as technology partner.

ELSEWEDY ELECTRIC

The launch was announced during a kick-off event attended by senior executives and strategic partners, including Banque Misr, e&, Paymob, Aramex, Cequens, and TAC Universe, underscoring a collaborative model aimed at delivering a seamless, end-to-end digital experience that meets the evolving needs of Egyptian consumers and businesses.

ElSewedy Electric e-commerce is designed as a one-stop digital destination offering a comprehensive portfolio of essential electrical products, ranging from low-voltage wires and telecom cables to electric vehicle (EV) chargers, with a focus on ease of use and efficiency, and future plans to expand product and service categories.

As part of enhancing added value for customers, e& Egypt is joining the ElSewedy Electric e-commerce loyalty program, where it will offer reward points to platform customers, enabling them to redeem these points across e& Egypt’s partner network. This contributes to expanding the benefits offered to users, enhancing the digital shopping experience, and connecting it to an integrated ecosystem of services and offers across a diverse range of partners.

The platform is powered by a fully integrated digital ecosystem encompassing connectivity and digital infrastructure solutions, secure electronic payment solutions, logistics, and customer engagement management, through a network of strategic partners, led by Banque Misr as a strategic banking partner and e& Egypt, which contributes as technology partner in supporting the platform’s readiness and the sustainability of its digital services, reinforcing operational efficiency and user experience.

Eng. Ahmed ElSewedy, Group President & Chief Executive Officer at ELSEWEDY ELECTRIC, stated: “The launch of ElSewedy Electric e-commerce reflects our commitment to leveraging digital innovation to better serve the Egyptian market. Our collaboration with trusted partners across banking, payments, connectivity, and logistics enables us to create an integrated platform that simplifies access to high-quality electrical solutions while supporting Egypt’s broader digital and economic transformation.”

Mr. Hisham Okasha, Chief Executive Officer of Banque Misr, stated that this strategic partnership with ELSEWEDY ELECTRIC, e& ,Paymob, Aramex, Cequens, and TAC Universe aims to deliver a secure and advanced digital financial experience. He emphasized that Banque Misr is committed to expanding electronic financial services and establishing strategic partnerships that support their delivery, in alignment with the state’s directions. In this partnership the Bank offers e-commerce and online payment collection services.

This step forms part of Banque Misr’s ongoing efforts to accelerate digital transformation through the provision of innovative electronic solutions that facilitate customers’ access to banking and financial services, enhance service quality, and reinforce sustainable growth, reaffirming the Bank’s commitment to its national role in supporting sustainable development and economic prosperity in Egypt.

Eng. Hazem Metwally Cheif Executive Officer at e& Egypt, said: “We are proud of our partnership with ELSEWEDY ELECTRIC in launching ElSewedy Electric e-commerce, which represents an advanced model for leveraging technology to support the digital transformation of industrial sectors. This partnership reflects e& Egypt’s commitment to delivering innovative digital solutions that aim to provide real added value through reward points redeemable with our partners, underscoring our dedication to developing integrated digital experiences.”

Mr. Islam Shawky, Chief Executive Officer and Co-Founder of Paymob, added:“As leading enterprises accelerate their digital transformation, payments must evolve in parallel. Through our partnership with ELSEWEDY ELECTRIC, we are enabling a secure, scalable payment infrastructure that supports a seamless end-to-end commerce experience. This launch reflects how established industrial leaders are embracing direct digital channels, and we are proud to power the financial layer that allows them to transact efficiently, serve customers confidently, and unlock new avenues for sustainable growth within Egypt’s digital economy.”

The platform represents a strategic extension of ELSEWEDY ELECTRIC’s long-standing expertise in energy and infrastructure, reflecting the company’s shift towards a digital, customer-centric model aligned with national sustainability and modernization goals, while opening new horizons for growth and regional expansion in the future.

Through ElSewedy Electric e-commerce, ELSEWEDY ELECTRIC continues to strengthen its position as a key enabler of smart, connected solutions, while opening direct digital channels to engage customers and partners within Egypt’s rapidly growing digital economy, and supporting expansion plans beyond the local market in the coming phase.

الوسم: ELSEWEDY Electric e-commerce

Launch of ElSewedy Electric E-commerce Platform to Strengthen E-Commerce and Digital Energy Solutions in Egypt