رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Unprecedented Partnership Between Bosta and SuperJet to Deliver 6 Million Shipments Annually Through Same-Day Intercity Shipping

Bosta, Egypt’s leading technology-enabled logistics company, announced the launch of a strategic joint project

with SuperJet, one of the country’s largest intercity transport operators, to establish a national shipping network enabling

same-day delivery between cities.

This marks a major transformation in Egypt’s shipping sector.

Partnership Signed Under the Ministry of Transport

The signing ceremony was held at the headquarters of the Egyptian Ministry of Transport, in the presence

of H.E. Eng. Kamel El-Wazir, Deputy Prime Minister for Industrial Development and Minister of Transport and Industry; Mr.

Mohamed Ezzat, Founder and CEO of Bosta; and Major General Eng. Hassan El-Laithy, CEO of SuperJet.

A New Model for Intercity Shipment Delivery

This partnership is the first of its kind in the Egyptian market, allowing shipment drop-off and pick-up between governorates

through SuperJet stations. The initiative enhances transport speed, maximizes the use of transport infrastructure, and supports the

growth of e-commerce and logistics services nationwide.

The service is expected to handle up to 6 million shipments annually once rollout and expansion phases are completed.

Bosta

Roles of the Partners

Under the agreement, Bosta will design, manage, and operate the entire shipping system, including

technology platforms, process automation, shipment management, tracking systems, and customer experience.

SuperJet, in turn, will provide the transport network and operational support to ensure fast shipment

movement between cities.

Officials’ Statements

H.E. Eng. Kamel El-Wazir stated:

“This step reflects the state’s direction toward the optimal utilization of transport sector assets and the

development of modern operating models in partnership with the private sector. Integration between transport modes and

logistics services is a key factor in supporting economic development and facilitating trade movement within Egypt.”

Mohamed Ezzat, Founder and CEO of Bosta, said:

“We are proud of this partnership, which represents an important milestone in our strategy to build a faster and more

efficient logistics network across Egypt.

Cooperation with SuperJet will provide intercity transport solutions with faster transit times and lower

operational costs, supporting businesses, merchants, and customers nationwide.”

Major General Hassan El-Laithy, CEO of SuperJet, added:

“Our cooperation with Bosta reflects our direction toward expanding the utilization of our extensive intercity network and

providing innovative services beyond passenger transport to support the logistics sector, thereby enhancing

the operational value of our transport network.”

Launch and Expansion Plans

The service is scheduled to launch gradually across several high-traffic routes, with plans for expansion in

later phases to cover additional cities and stations across Egypt.

Bosta

Bosta and Mastercard Partner to Boost E-Commerce Growth and Empower SMEs in Egypt

Bosta, a leading e-commerce enabler in Egypt, has announced a strategic partnership

with Mastercard to support small and medium-sized enterprises (SMEs) by offering

integrated solutions that aim to accelerate the growth of e-commerce in Egypt This

collaboration is designed to address the evolving needs of the market and promote digital

transformation for businesses across the country

Exclusive Discount Program for Mastercard Business Cardholders

As part of the collaboration, Mastercard and Bosta will launch a dedicated discount

program for Mastercard Business cardholders This program will offer exclusive access

to preferential benefits on Bosta’s logistics services, enabling businesses to streamline

their operations and scale more effectively in the competitive e-commerce landscape

Combining Logistics Expertise with Digital Payment Solutions

By leveraging Bosta’s advanced logistics infrastructure and end-to-end e-commerce capabilities

alongside Mastercard’s global reach, expertise in digital payments, and data-driven insights

the partnership aims to create a comprehensive ecosystem that simplifies business operations

This integration of logistics and payment solutions will help businesses optimize their processes

expand into new markets, and enhance operational efficiency

Accelerating Digital Transformation for SMEs in Egypt

The collaboration is set to support SMEs in Egypt by providing secure, reliable

payment technologies and access to business enablement resources Mastercard’s

extensive network of financial institutions and its innovative digital solutions will

empower businesses to embrace digital transformation, expand their reach, and

build long-term resilience in the face of changing market dynamics

Empowering Growth and Competitiveness in Egypt’s E-Commerce Market

Mohamed Ezzat, CEO of Bosta, commented on the collaboration “We are excited

to partner with Mastercard in this important initiative to empower businesses with

technology-driven logistics solutions As an enabler of e-commerce, Bosta helps merchants

grow strategically and stay competitive in a rapidly evolving market This partnership will

deliver real value to our customers and strengthen Egypt’s e-commerce ecosystem

Mohamed Assem, Country Manager for Egypt, Iraq, Lebanon, and Syria at Mastercard, stated

SMEs play a vital role in shaping resilient economies At Mastercard, we are dedicated to creating

connected ecosystems that empower businesses through cutting-edge digital solutions By working

with Bosta, we are combining our payments expertise with logistics capabilities to foster business

growth and contribute to the advancement of Egypt’s digital economy

A Collaborative Approach to Building a Resilient E-Commerce Ecosystem in Egypt

Through this collaboration, Bosta and Mastercard are working together to create

a more agile and innovative e-commerce landscape in Egypt This integrated approach

will enable SMEs to navigate growth challenges, adapt to market changes, and scale

efficiently with the support of advanced digital solutions and logistics services

Bosta Launches Largest Automated Sorting Machine in the Middle East with Over USD 5 Million Investment

 Bosta, Egypt’s leading logistics and delivery solutions provider, has unveiled the largest

automated sorting machine in the Middle East, a move that is set to revolutionize the logistics

sector The official event, which was attended by H.E. Minister of Planning Dr. Rania Al-Mashat

key business partners, economic leaders, entrepreneurs, and media representatives, marked a

major milestone in enhancing delivery efficiency and supporting the rapid growth of Egypt’s

e-commerce sector The event provided insights into Bosta’s long-term vision for advancing

logistics infrastructure, with a special focus on the capabilities of the new sorting machine.

This cutting-edge technology is expected to streamline parcel processing, improve operational

speed and accuracy, reduce manual errors, and support faster delivery times The discussions

also delved into the role of automation and technology in shaping the future of the delivery sector

and its impact on both merchants and consumers, as well as small and medium-sized enterprises (SMEs)

A Landmark Investment in Logistics Technology

Mohamed Ezzat, CEO of Bosta, shared the company’s ambitious vision

“Today, we are proud to announce the launch of the largest automated sorting

machine in the Middle East, with unmatched capabilities It can process up to 11,000 parcels

per hour and more than 250,000 parcels daily, distributed across over 50 operational hubs nationwide

Ezzat further emphasized the scale of the investment The total investment in this automated sorting

machine alone has reached USD 5 million, equivalent to approximately EGP 240 million Bosta’s overall

investments currently stand at USD 27 million, which exceeds EGP 1.2 billion This reflects our ongoing

commitment to developing a smart infrastructure that can accommodate the rapid growth of e-commerce

Our investment directly enhances delivery speed and operational accuracy, as automation has become a key

factor in reducing errors and improving the efficiency of Egypt’s logistics ecosystem

Boosting Operational Capacity and Scaling E-Commerce Growth

Karim El Deeb, Bosta’s Chief Operations Officer, discussed the exponential growth in shipment

volumes and the impact of the new sorting machine on operational capabilities

The volume of shipments we handle has grown significantly over the past years In 2025, we

processed 37 million parcels annually, and for 2026, our target is to more than double that number

to over 80 million parcels. The new automated sorting machine will be crucial to this expansion

increasing our capacity from 100,000 parcels per day to more than 250,000 parcels daily, with a

total monthly capacity of over 6 million parcels This will enable us to handle larger volumes with

greater speed and accuracy

Bosta’s Role in Shaping the Future of Logistics and E-Commerce in Egypt

Bosta has positioned itself as one of the fastest-growing logistics companies in Egypt, offering

a comprehensive ecosystem for merchants This includes delivery services, warehousing and

fulfillment solutions, order management, as well as advanced technology and financial tools

designed to support business growth By continuously investing in infrastructure and intelligent

systems, Bosta aims to solidify its role as a long-term growth partner for merchants, thereby

contributing to the development of Egypt’s digital economy and enhancing the competitiveness

of the national logistics sector

 A Technological Leap in Logistics

With its latest investment in the largest automated sorting machine in the Middle East

Bosta is poised to lead the transformation of the logistics sector in Egypt This cutting-edge

technology not only enhances operational efficiency but also contributes to the rapid growth

of Egypt’s e-commerce industry by ensuring faster, more accurate delivery As the logistics

landscape continues to evolve, Bosta’s strategic investments ensure its position at the forefront

of the industry, helping businesses scale and thrive in an increasingly digital economy

Bosta Partners with Tactful AI to Deliver Intelligent, Data-Driven Customer Experiences

Bosta, the region’s leading logistics technology platform, has announced a strategic partnership

with Tactful AI, the Egypt-founded customer experience (CX) platform, in a move aimed at redefining

service excellence and customer engagement across the Middle East Founded in 2016, Bosta has grown

into a trusted logistics and commerce enabler for thousands of e-commerce and retail businesses Beyond

last-mile delivery, Bosta offers fulfillment solutions and Bosta Capital, its financing arm designed to support

merchant growth.With a digital-first operating model and a high overnight delivery success rate of ~96%

Bosta continues to set benchmarks in reliability, scalability, and service quality in the logistics ecosystem

Tactful AI: Driving Intelligent Customer Engagement

Operating from Egypt and the UK, Tactful AI provides a comprehensive CX platform

that unifies omnichannel engagement, real-time conversational analytics, and a no

code automation engine The platform handles millions of customer interactions

monthly, helping businesses

Increase customer satisfaction by ~60%

Boost revenue by ~25%

Save thousands of operational hours

Tactful AI’s solutions empower businesses to streamline customer service

optimize workflows, and deliver seamless, data-driven interactions at scale

Partnership for Data-Driven CX Transformation

The collaboration combines Bosta’s extensive logistics infrastructure with Tactful

AI’s intelligent CX platform, enabling Unified omnichannel communication All interactions

across chat, social media, and messaging channels are routed through a single intelligent

interface for real-time visibility Automation of routine tasks Freeing teams to focus on high-value

proactive customer engagement Real-time insights and analytics Conversational intelligence identifies

patterns, sentiment, and areas for service improvement Agile CX development: Tactful AI’s no-code automation

studio allows rapid deployment of new workflows and service enhancements without technical bottlenecks

This alignment creates a strong foundation for regional CX innovation, delivering world-class experiences

and operational efficiency

Leadership Insights

Mohamed Elmasry, Founder & CEO of Tactful AI, said

At Tactful, the future of CX is about orchestrating intelligent customer journeys powered by data

automation, and the right human–AI blend. Our partnership with Bosta enables transformation at speed

and scale, turning every conversation into a strategic asset and setting a new benchmark for CX in the

Middle East Mohamed Ezzat, CEO & Co-Founder of Bosta, commented Our mission has always been to

simplify logistics and empower SMEs while delivering exceptional service. Customer experience is the key

driver of our next growth phase, and partnering with Tactful AI reinforces our belief in local innovation

and our commitment to shaping the future of logistics in the region

Strategic Impacts of the Partnership

360° customer view: Centralized insights across all digital touchpoints

Enhanced efficiency: Automation frees agents for high-value tasks

Data-driven service improvement: Real-time analytics enhance decision-making

Rapid CX innovation: No-code platform enables agile deployment of new customer journeys

Locally built, globally competitive technology: Showcasing Egyptian innovation with regional impact

About Bosta

Bosta is a technology-driven logistics and delivery platform, empowering e-commerce and

retail businesses with real-time tracking, seamless fulfillment solutions, and financing services

With a 96% delivery success rate, Bosta is redefining the logistics experience for merchants and

customers across the Middle East

About Tactful AI

Tactful AI is an omnichannel customer experience platform offering real-time conversational

analytics and no-code automation to transform the way companies engage, support, and grow

with their customers Founded in Egypt and operating across the Middle East and Europe

Tactful AI combines local innovation with global standards