رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Bosta Launches Largest Automated Sorting Machine in the Middle East with Over USD 5 Million Investment

 Bosta, Egypt’s leading logistics and delivery solutions provider, has unveiled the largest

automated sorting machine in the Middle East, a move that is set to revolutionize the logistics

sector The official event, which was attended by H.E. Minister of Planning Dr. Rania Al-Mashat

key business partners, economic leaders, entrepreneurs, and media representatives, marked a

major milestone in enhancing delivery efficiency and supporting the rapid growth of Egypt’s

e-commerce sector The event provided insights into Bosta’s long-term vision for advancing

logistics infrastructure, with a special focus on the capabilities of the new sorting machine.

This cutting-edge technology is expected to streamline parcel processing, improve operational

speed and accuracy, reduce manual errors, and support faster delivery times The discussions

also delved into the role of automation and technology in shaping the future of the delivery sector

and its impact on both merchants and consumers, as well as small and medium-sized enterprises (SMEs)

A Landmark Investment in Logistics Technology

Mohamed Ezzat, CEO of Bosta, shared the company’s ambitious vision

“Today, we are proud to announce the launch of the largest automated sorting

machine in the Middle East, with unmatched capabilities It can process up to 11,000 parcels

per hour and more than 250,000 parcels daily, distributed across over 50 operational hubs nationwide

Ezzat further emphasized the scale of the investment The total investment in this automated sorting

machine alone has reached USD 5 million, equivalent to approximately EGP 240 million Bosta’s overall

investments currently stand at USD 27 million, which exceeds EGP 1.2 billion This reflects our ongoing

commitment to developing a smart infrastructure that can accommodate the rapid growth of e-commerce

Our investment directly enhances delivery speed and operational accuracy, as automation has become a key

factor in reducing errors and improving the efficiency of Egypt’s logistics ecosystem

Boosting Operational Capacity and Scaling E-Commerce Growth

Karim El Deeb, Bosta’s Chief Operations Officer, discussed the exponential growth in shipment

volumes and the impact of the new sorting machine on operational capabilities

The volume of shipments we handle has grown significantly over the past years In 2025, we

processed 37 million parcels annually, and for 2026, our target is to more than double that number

to over 80 million parcels. The new automated sorting machine will be crucial to this expansion

increasing our capacity from 100,000 parcels per day to more than 250,000 parcels daily, with a

total monthly capacity of over 6 million parcels This will enable us to handle larger volumes with

greater speed and accuracy

Bosta’s Role in Shaping the Future of Logistics and E-Commerce in Egypt

Bosta has positioned itself as one of the fastest-growing logistics companies in Egypt, offering

a comprehensive ecosystem for merchants This includes delivery services, warehousing and

fulfillment solutions, order management, as well as advanced technology and financial tools

designed to support business growth By continuously investing in infrastructure and intelligent

systems, Bosta aims to solidify its role as a long-term growth partner for merchants, thereby

contributing to the development of Egypt’s digital economy and enhancing the competitiveness

of the national logistics sector

 A Technological Leap in Logistics

With its latest investment in the largest automated sorting machine in the Middle East

Bosta is poised to lead the transformation of the logistics sector in Egypt This cutting-edge

technology not only enhances operational efficiency but also contributes to the rapid growth

of Egypt’s e-commerce industry by ensuring faster, more accurate delivery As the logistics

landscape continues to evolve, Bosta’s strategic investments ensure its position at the forefront

of the industry, helping businesses scale and thrive in an increasingly digital economy

Bosta Partners with Tactful AI to Deliver Intelligent, Data-Driven Customer Experiences

Bosta, the region’s leading logistics technology platform, has announced a strategic partnership

with Tactful AI, the Egypt-founded customer experience (CX) platform, in a move aimed at redefining

service excellence and customer engagement across the Middle East Founded in 2016, Bosta has grown

into a trusted logistics and commerce enabler for thousands of e-commerce and retail businesses Beyond

last-mile delivery, Bosta offers fulfillment solutions and Bosta Capital, its financing arm designed to support

merchant growth.With a digital-first operating model and a high overnight delivery success rate of ~96%

Bosta continues to set benchmarks in reliability, scalability, and service quality in the logistics ecosystem

Tactful AI: Driving Intelligent Customer Engagement

Operating from Egypt and the UK, Tactful AI provides a comprehensive CX platform

that unifies omnichannel engagement, real-time conversational analytics, and a no

code automation engine The platform handles millions of customer interactions

monthly, helping businesses

Increase customer satisfaction by ~60%

Boost revenue by ~25%

Save thousands of operational hours

Tactful AI’s solutions empower businesses to streamline customer service

optimize workflows, and deliver seamless, data-driven interactions at scale

Partnership for Data-Driven CX Transformation

The collaboration combines Bosta’s extensive logistics infrastructure with Tactful

AI’s intelligent CX platform, enabling Unified omnichannel communication All interactions

across chat, social media, and messaging channels are routed through a single intelligent

interface for real-time visibility Automation of routine tasks Freeing teams to focus on high-value

proactive customer engagement Real-time insights and analytics Conversational intelligence identifies

patterns, sentiment, and areas for service improvement Agile CX development: Tactful AI’s no-code automation

studio allows rapid deployment of new workflows and service enhancements without technical bottlenecks

This alignment creates a strong foundation for regional CX innovation, delivering world-class experiences

and operational efficiency

Leadership Insights

Mohamed Elmasry, Founder & CEO of Tactful AI, said

At Tactful, the future of CX is about orchestrating intelligent customer journeys powered by data

automation, and the right human–AI blend. Our partnership with Bosta enables transformation at speed

and scale, turning every conversation into a strategic asset and setting a new benchmark for CX in the

Middle East Mohamed Ezzat, CEO & Co-Founder of Bosta, commented Our mission has always been to

simplify logistics and empower SMEs while delivering exceptional service. Customer experience is the key

driver of our next growth phase, and partnering with Tactful AI reinforces our belief in local innovation

and our commitment to shaping the future of logistics in the region

Strategic Impacts of the Partnership

360° customer view: Centralized insights across all digital touchpoints

Enhanced efficiency: Automation frees agents for high-value tasks

Data-driven service improvement: Real-time analytics enhance decision-making

Rapid CX innovation: No-code platform enables agile deployment of new customer journeys

Locally built, globally competitive technology: Showcasing Egyptian innovation with regional impact

About Bosta

Bosta is a technology-driven logistics and delivery platform, empowering e-commerce and

retail businesses with real-time tracking, seamless fulfillment solutions, and financing services

With a 96% delivery success rate, Bosta is redefining the logistics experience for merchants and

customers across the Middle East

About Tactful AI

Tactful AI is an omnichannel customer experience platform offering real-time conversational

analytics and no-code automation to transform the way companies engage, support, and grow

with their customers Founded in Egypt and operating across the Middle East and Europe

Tactful AI combines local innovation with global standards