رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Zoho Records 33% Revenue Growth in Egypt and Allocates $35 Million in a joint partnership with Fawry

Zoho Records 33% Revenue Growth in Egypt and Allocates $35 Million in a joint partnership with

Fawry to Digitally Empower Businesses

: Zoho Corp., a leading global technology company,

announced a remarkable 33% revenue growth and a 110% increase in its channel partners in Egypt since 2023,

highlighting the significant adoption of its business solutions.

This announcement was made during Zoholics Egypt 2024,

Zoho’s annual user conference, where Zoho Corp., and Fawry,

Egypt’s leading e-payments solution provider,

signed a Memorandum of Understanding (MoU) to accelerate the digitalization of Egyptian businesses,

where Zoho will allocate up to $35 million in wallet credits to support Fawry’s extensive network of 70,000 businesses,

empowering them to adopt digital tools that enhance operational efficiency and promote sustainable growth.

This partnership underlines both companies’ commitment to advancing Egypt’s digital economy and supporting

local enterprises with cutting-edge technological solutions.

Business Growth in Egypt

Zoho announced growth in its operations in Egypt,

achieving a remarkable revenue increase and significant expansion of its local partner network in 2023.

The growth comes as more businesses in Egypt seek to digitalize their operations, abandon costly competition,

and adopt the latest technology.

“Egypt’s vibrant market, with its abundant talent and innovative ideas,

presents a prime opportunity for businesses seeking to stay ahead of the curve.

Our products are ideally suited to help companies in Egypt drive efficiency,

enhance customer experiences, and achieve sustainable growth.

The remarkable market expansion Zoho witnessed this year underscores the increasing maturity of Egypt’s technology ecosystem and the strong demand for innovative solutions,”

said Hyther Nizam, President of Middle East and Africa (MEA) at Zoho.

This remarkable achievement underscores Zoho’s unwavering commitment to transnational localism,

a strategy that involves operating globally while deeply understanding and adapting to local markets.

By prioritizing the localization of its products and services,

Zoho has been able to address the specific needs and preferences of businesses in Egypt.

This strategic approach has enabled Zoho to build strong relationships with customers

and partners in the local market, fostering trust and driving sustainable growth.

Zoho’s top products in Egypt are Zoho One, Zoho Workplace, Zoho CRMPlus, Zoho People, Zoho Desk,

and Zoho Books.

Stemming from this strategy, Zoho also continues to offer localized customer support,

Arabic-supported apps, and flexible pricing plans tailored to the specific needs of local businesses.

The company’s localised pricing strategy ensures businesses can access Zoho’s services at a fair

and affordable cost without the added complexities of currency conversions or fluctuating exchange rates.

Empowering local businesses in Egypt

In a signing ceremony that took place during Zoholics Egypt, Fawry and Zoho Corp.,

signed an MoU marking a significant collaboration aimed at digitally transforming the business landscape in Egypt.

Through this strategic partnership, Zoho will allocate up to $35 million in wallet credits over the next few years,

enabling over 70,000 businesses in Fawry’s extensive network to embrace digital solutions.

The joint effort combines, Zoho’s comprehensive suite of cloud-based applications with Fawry’s

leadership in digital payments will provide new customers with wallet credit access of $500

(more than EGP 24,000) to utilize any of its 55+ applications free of charge for one year.

This initiative will not only make technology more accessible for businesses

but also accelerate their digital transformation by integrating Fawry Business’s digital payment solutions

with Zoho’s software tools.

Commenting on the MoU signing, Mohamed Kamel, Head of Business Development at Fawry,

said:”Fawry has always been at the forefront of advancing digital payment solutions for businesses in Egypt.

Partnering with Zoho allows us to expand our commitment to supporting local businesses by equipping them

with cutting-edge technological tools to enhance their operations and drive growth.

This collaboration reflects our commitment to fostering a digitally empowered business ecosystem in Egypt.

where businesses of all sizes can thrive in the evolving market.”

“Zoho is committed to empowering businesses globally through digital transformation.

By partnering with Fawry in Egypt, we aim to take part in accelerating the nation’s digitalization journey

and equipping businesses with the tools they need to succeed,”

said Premanand Velumani, Associate Director, Strategic Growth, MEA at Zoho.

“Our focus on creating tangible impact ensures that Egyptian entrepreneurs can innovate and grow without being

burdened by the complexities of operations. This also contributes to bringing about a more prosperous and

interconnected future for Egypt,” Velumani added.

This partnership between Zoho and Fawry represents a significant step towards fostering digital transformation

within Egypt’s business ecosystem.

By combining Zoho’s extensive suite of cloud-based applications with Fawry’s expertise in digital payment solutions,

both companies are dedicated to empowering local enterprises to operate more efficiently, scale sustainably,

and thrive in an increasingly digital economy.

Together, Fawry and Zoho aim to drive innovation and provide businesses

with the tools necessary to succeed in the evolving market landscape,

reinforcing their shared commitment to advancing Egypt’s digital economy.

Ericsson Microwave Outlook

Ericsson Microwave Outlook

Executive summary

High- and mid-band deployments, but especially the latter, will drive backhaul needs in the future.

As capacity requirements in mobile networks become more diverse, so will demands on backhaul transport networks.

In this year’s report, we have updated the backhaul capacity table structure to highlight variations in requirements

for several spectrum strategies and site types.

Coexistence with other radio services in parts of the 6–15 GHz range is a hot topic in backhaul spectrum,

in order to cater for increased spectrum needs for mobile networks.

Long-range microwave backhaul is essential in these bands, both today and in the future.

For example, around 30 percent of all transceivers are below 10 GHz in the countries studied,

but it varies per country from around 10 percent to more than 60 percent.

Microwave technology is continuously evolving to meet new requirements.

Modernized microwave planning and even more efficient spectrum use will play a significant role in achieving this.

It involves new key performance indicators (KPIs) and more balanced dimensioning that,

without negatively impacting quality of experience (QoE), can enable longer hop lengths,

higher capacity, improved energy savings and lower spectrum costs.

More aggressive frequency reuse enables wider channels, which results in higher capacity

and more efficient spectrum use.

Interference management in subnetworks can be a future step to enable prioritization between links and ensure

that links operate efficiently.

Security is a topic that is rightfully high on everyone’s agenda, and security in microwave networks is,

for the first time, covered in this report.

Microwave nodes are frequently located in remote, unsupervised locations which can be susceptible

to unauthorized access, and the possibility of eavesdropping, ingestion of manipulated software,

attacks via vulnerable third-party providers, hidden activities and denial of service attacks.

Communications service providers can mitigate these threats in several ways, as covered in the report

Backhaul capacity evolution

The expansion of 5G is continuing. It is now forecast to pass 4G to become the dominant mobile access technology

by subscription in 2028 and to account for 60 percent of all mobile subscriptions by 2029.

To date, around 300 service providers have launched commercial 5G services

and it is forecast that 75 percent of mobile data traffic will be served by 5G in 2029.

5G population coverage outside of mainland China has now reached around 40 percent,

but with large regional variations where some markets are at around 10 percent.

Global 5G population coverage is expected to increase significantly to up to 80 percent

by the end of 2029, creating the potential for significant user data throughput increases.1

In most markets, with the exception of Europe, mid-band population coverage matches 5G population coverage
reasonably well.

As 5G coverage increases, so will deployments of mid-band.

Today, high-band is more sparsely deployed and mainly found in the US.

Deployment of high-band will also increase, but more selectively than mid-band

and with a focus on urban environments.

In around 2030, we will see the introduction of 6G and this is expected to lead to more spectrum

being released in the mid- and centimeter wave (cmWave) bands pending decisions at World Radiocommunication Conference 2027 (WRC-27).

As it is too early for detailed analysis of these proposed new bands,

they are not included in this year’s capacity table.

For more on 6G spectrum, see the Ericsson white paper ‘6G spectrum – enabling the future mobile life beyond 2030’.2

Both mid-band deployments, with a large amount of spectrum and a high MIMO layer count,

and high-band deployments, will enable a significant increase in user throughput, driving backhaul needs.

Typical backhaul capacity requirements for distributed Radio Access Network (RAN) sites are shown in Figure 1.

The table shows how variations in backhaul capacity

requirements between regions, markets and service providers continue to be significant and are even increasing.

These variations are the result of differences in service provider spectrum holdings,

actual service provider spectrum deployments and deployed RAN features, such as carrier aggregation.

Increased deployment of mid-band is expected to have the largest overall impact on the network,

as it will be used in all regions and deployment areas.

Some of the reasoning behind the formulation of the table can be found in the Ericsson blog

‘Backhaul end-site capacity: Guesswork or science?’.3

As backhaul capacity needs in mobile networks become more diverse,

so will demands on backhaul transport networks.

Both high capacity and flexibility will be needed to cover lower-bandwidth deployments efficiently.

A thorough analysis of mobile network performance targets is key to finding the correct backhaul dimensioning

 

Spectrum, a shared gem

Microwave and millimeter-wave spectrums are key assets for the wireless backhaul of 5G,

and beyond, with around 10 million transceivers installed around the world.

Different frequency bands are used to provide critical transport network infrastructure in all areas,

from dense urban to deep rural areas, for ranges from hundreds of meters to beyond 100 km.

The traditional bands, 6–42 GHz, remain the backbone for (point-to-point) wireless backhaul, as shown in Figure 2

A remarkable journey

The E-band (80 GHz) has been on a remarkable journey over the last decade

and is now extensively used as a 5G backhaul band.

In recent years, there has also been a rapid maturation of radio technology for beyond 100 GHz.

Today, there are regulatory recommendations on channel arrangements,

ongoing equipment standardization and pre-commercial wireless backhaul equipment available

for trials in the W-band (92–114 GHz).

Both W-band and D-band (130–175 GHz) are untapped high-capacity spectrum

resources for the future wireless backhaul demand

Coexistence in 6–15 GHz

Spectrum is a scarce and very valuable resource.

Spectrum sharing and coexistence capabilities are becoming more important than ever

due to the demand for more spectrum for different types of wireless broadband use,

with technologies such as 5G/6G, Wi-Fi, satellite and wireless backhaul.

Opportunities for coexistence in parts of the 6–15 GHz range is the latest hot topic in backhaul spectrum,

as shown in Figure 2.

Access to spectrum can be achieved in different ways, such as through the ITU World Radiocommunication

Conferences (WRC), regional decisions, or decisions on a per-country basis.

Whichever method is pursued, harmonization of the selected frequency bands and technical conditions,

ideally on a global or at least a regional basis, is key to unlocking economies of scale

and to provide numerous benefits to consumers and enterprises.

Some countries have allocated 5.925–6.425 GHz (lower 6 GHz) for unlicensed use,

also known as license-exempt, including Wi-Fi and 5G NR-U (NR in unlicensed spectrum).

 

 

A few countries, such as the US, have expanded this allocation up to 7.125 GHz.

Although technical conditions have been established with the aim of protecting incumbent wireless backhaul,

introducing unlicensed use in a licensed backhaul band raises some concerns.

There continues to be debate about whether the backhaul is sufficiently protected in worst-case scenarios.

The Electronic Communications Committee (ECC) is also studying the impact of a bursty interference,

such as Wi-Fi beacon signals.

It remains to be seen what impact the growing use of unlicensed 6 GHz Wi-Fi

devices will have on the incumbent licensed wireless backhaul use

 And if interference issues arise, how will they be resolved,

as unlicensed spectrum is not controlled?

International harmonization

The WRC in 2023 (WRC-23) decided on an international harmonization of the upper 6 GHz spectrum,

6.425–7.125 GHz (or parts thereof), for International Mobile Telecommunications (IMT).

This is the generic term used by ITU for mobile systems, such as 5G.

The decision had support from countries representing 60 percent of the global population,

and more countries are expected to support this at the next WRC in 2027.

The intention of identifying a frequency band for IMT is to provide equipment manufacturers

with guidance on which spectrum may be made available for mobile services,

while leaving the final decision on implementation up to each nation

WRC-23 also decided on the agenda items for WRC-27.

One agenda item is to consider studies on sharing and compatibility

and develop technical conditions for the use of IMT, which includes the bands 7.125–8.4 GHz (or parts thereof),

and 14.8–15.35 GHz.

These bands have a large overlap with the 7, 8 and 15 GHz wireless backhaul bands (see Figure 2).

Notably, in addition to the decisions taken at WRC-23, an initiative in the US included 7.125–8.4 GHz

in the National Spectrum Strategy to be studied for wireless broadband use.

For more comprehensive information on 6G spectrum, see the Ericsson white paper.

Long-range wireless backhaul use

It is interesting to look at wireless backhaul use in the 6–15 GHz bands today,

as well as considering future demand.

These bands, especially 6–8 GHz, are essential for long-range wireless backhaul

due to their superior propagation characteristics for distances from about 20 km to beyond 100 km.

These are typically used in rural areas and for connecting them to urban centers.

A global and regional overview of the use of wireless backhaul spectrum

can be found in the Ericsson Microwave Outlook 2022,2 reporting around 10 million transceivers globally

National usage of wireless

backhaul spectrum Some countries have public data onwireless backhaul installations,

which can be used for a deeper analysis.

Figure 3 shows national usage of wireless backhaul spectrum in seven large countries around the world.

The size of each circle represents the installed base of transceivers,

with in total more than 1 million for these countries.

There are large variations in how much each backhaul band is used in different locations,

countries and regions.

Many of the bands are used in most countries, but the relative use varies.

For example, 30 percent of all transceivers in Figure 3 are used for the essential long-range bands in 6–8 GHz,

but it varies per country from around 10 percent to more than 60 percent.

This depends on the local demand and historic decisions on what

is the most valuable use of a frequency band in each region and country.

One example is the 11 GHz band, (10.7–11.7 GHz),

which some countries have prioritized for extensive wireless backhaul use,

while others have prioritized it for uncoordinated satellite earth station (receiver) use with no,

or very restricted, wireless backhaul use.

Figure 4 shows a useful geographical overview of the wireless backhaul deployments

for the bands in each of these countries.

Each red line corresponds to a point-to-point wireless backhaul link.

The 6–8 GHz bands, or parts thereof, are used for long-range wireless backhauling in all parts of these countries,

except for the most remote rural areas where there are few people and no terrestrial transport networks.

The 10–15 GHz bands are useful for shorter distances and therefore are used closer to urban centers.

 

Importance of coexistence

How much these bands are used also depends on the penetration of fiber transport networks in these countries and areas.

Even if there are many advantages of fiber transport,

it is simply too costly and not sufficiently reliable to be used in all locations.

Spectrum in the 6 GHz band, as well as 7–15 GHz bands, is being considered

by national regulators for the future growth of mobile networks.

Notably, mobile systems are less challenging in terms of coexistence with incumbent wireless backhaul,

which is in fixed known locations, uses passive antennas with very narrow beamwidths,

and features such as automatic transmit power control (ATPC) that further reduce any interference.

The licensed nature of mobile and backhaul allows for coordination, including geographical coordination.

Conclusion

Wireless backhaul is a somewhat “unsung hero” that has helped to enable the current global communication
networks.

It is important to carefully consider the extensive

and essential use of long-range wireless backhaul in these bands – today, as well as tomorrow.

Introducing unlicensed use raises many concerns, while there are opportunities

for coexistence with licensed mobile systems.

It is expected that the most valuable use of a frequency band will also, in the future,

vary in different regions, countries and locations.

Trusted microwave networks

The security of a microwave transport network can be compromised in a multitude of ways.

For example, full network access could be mistakenly given to contract workers hired

to do a limited site upgrade. Perhaps a disgruntled former employee has access to team login credentials.

A curious hacker could be exploring known Linux/open source vulnerabilities.

Or, accidental access could be obtained by a used equipment trader

who logs in to scrapped equipment that contains network information by testing default login credentials.

In recent years, the industry has responded to these potential risks by initiating

and increasing focus on implementing vulnerability management processes

and developing secure software and hardware architectures.

The active involvement of standardization bodies, such as the National Institute of Standards

and Technology (NIST) and the Cybersecurity and Infrastructure Security Agency (CISA) in the US,

and the National Cyber Security Centre (NCSC) in the UK,

has also resulted in recent releases of various requirements and documents for network security.

Threats and their mitigation in microwave networks

In Figure 5, the architecture of a 3GPP mobile network is shown, consisting of a Radio Access Network (RAN)

with radio units (RU), distributed units (DU) and central units (CU) deployed in local sites,

and the Core network deployed in a handful of national locations.

The RU, DU, and CU are often located in unsupervised sites that may be exposed to unauthorized access,

while the Core network is placed in high-security, data center-like locations.

The transport network connects the RAN with the Core network

and often consists of a mix of physical technologies,

such as optical and microwave links that are able to cover long distances with many nodes.

The nodes are frequently located in remote,

unsupervised locations which can be susceptible to unauthorized access,

thereby providing possibilities for eavesdropping, ingestion of manipulated software,

attacks via vulnerable third-party providers (3PPs), hidden activities and denial of service attacks (Figure 6).

Unauthorized access

In this article, an unauthorized access event is defined

as one where a user without access rights gains admission to information

or configuration rights in a node or a network by having access to physical hardware or login credentials.

To mitigate this, it is essential to implement strong access control policies with a centralized authentication process

requiring individual, strong passwords that are frequently updated,

and for this to be combined with multi-factor authentication.

Future enhancements are being discussed across the industry to make it more difficult

for external sources to access unauthorized information directly through physical hardware.

For instance, to prevent intrusion by probing memory chips

or the communication lines between different chips on a printed circuit board,

the hardware should be built on a trusted hardware architecture.

The intent is that components in the system should have a wall of protection against

other components in the system, which prevents unauthorized access to the complete system

if one component becomes implicated.

This could, for example, mean that communication between hardware components is encrypted and that data is authenticated.

An intuitive way to understand the difference between a common hardware architecture

and a trusted hardware architecture is a comparison between a coconut and a pomegranate.

The coconut has a hard shell protecting the content inside but once the shell is penetrated,

it is possible to access its content. The pomegranate, on the other hand,

has protective shells around all components within its outer shell.

Eavesdropping

The signal in a microwave network is similar to the signal from the RAN,

propagating through an unprotected medium, namely the air,

but it is still a rather complex task to intercept the traffic in mid-air.

It requires detailed knowledge about the transmitted signal such as the frequency, modulation,

data rates and coding of the transmitted data, which is proprietary to each vendor.

Still, data encryption is recommended to protect the network from eavesdropping.

  End-to-end encryption, specifically encryption and decryption in the Core network and the RAN nodes,

is the recommended solution.

It is also transparent to individual proprietary link technologies,

ensuring the information remains encrypted throughout the full transport network.

Another option for microwave is radio link encryption, which encrypts the signal

and provides the benefit of being impossible to detect if or when the radio link is being used.

However, if only radio link encryption is used,

there is still a vulnerability at each node where decrypted information may be monitored

if an unauthorized user is getting access to the node.

Hence, the recommendation is to have end-to-end encryption

with the option to add radio link encryption to protect the network even further.

Manipulated software

A complex threat involves the intentional manipulation of firmware running on microwave nodes.

To address this, the microwave vendor must secure software integrity through automatic

or manual updates of software from trusted sources, using secure protocols.

Furthermore, it is important to implement solutions that can secure the trust of the updated software,

such as ensuring users of systems can be certain that downloaded and booted software is not altered in any way,

and that it is digitally signed by the microwave vendor.

Attacks via vulnerable 3PPs

Nowadays, 3PP software components, such as Linux distributions and 3PP network stacks,

are an integral part of modern software development.

Vulnerability management – including control, tracking, assessment of impact

and mitigation of known and recently detected vulnerabilities in the 3PP software components – is, therefore,

crucial, as information about these vulnerabilities can quickly spread and provide simple

and straightforward opportunities for attackers to target and explore.

Microwave vendors should have a clear strategy for discovering,

tracking and addressing vulnerabilities in their equipment as part of their product development life cycle

and a well-defined process for sharing known vulnerabilities with service providers.

This strategy must comply with standards such as the 3GPP Network Equipment Security Assurance Scheme,

monitored by organizations like GSMA

Hidden activities/unawareness of changes

To limit the impact of an intrusion, it is of the utmost importance to detect attacks and security vulnerabilities as soon as possible.

One example is the detection of intentional or unintentional changes in security settings

that may lead to malicious activity, such as hidden configuration changes of the node.

To mitigate this, it is necessary to support security event logging on the microwave nodes,

which enables visibility of security events and activities.

Denial of service (DoS) attack

In a DoS attack, a node is flooded with requests, the aim being to make the node inaccessible

and thereby impact network performance.

To mitigate this, microwave nodes should have the ability to enable policies in the control plane

to prevent the build-up of request queues, which ensures that the network node continues to operate.

One option for achieving this could be a policy allowing the service provider to

configure a quality-of-service filter that manages the traffic flow of control plane packets

to protect the microwave node.

Securely configured microwave nodes are essential for the proper operation of microwave networks,

and both vendors and service providers play vital roles in ensuring that the necessary security functions

and hardening measures are in place.

Conclusion

This article provides insights into the rapidly evolving security landscape and highlights some common security
threats and their mitigations,

which are summarized in Figure 7.

Service providers can mitigate these threats through diligent security configurations,

and should also consider security features when selecting hardware.

Future security improvements may involve changes in trust boundaries, requiring comprehensive security design

and secure communication between internal platform components.

Overall, building reliable microwave networks requires both collaboration

and standardization to address security challenges and enable swift adaptation to evolving security requirements

The future of microwave planning

Microwave technology is evolving continuously to meet new requirements set

by the latest generations of radio access technologies and new use cases.

As capacity boundaries are pushed further, it is important to maintain sustainable requirements

which involves more balanced dimensioning.

Additionally, access to more spectrum, wider channels and high spectrum efficiency are key for achieving higher capacity.

More aggressive frequency reuse combined with interference management is a way to improve spectrum efficiency.

Benefits of more balanced dimensioning

Traditional microwave planning methods date back to the introduction of circuit-switched 2G (GSM) networks,

which were mainly deployed to provide voice services to mobile users.

The first generation of microwave links used a single, fixed modulation,

and it was therefore natural to plan the links based on strict availability targets.

This meant that a link should have a high likelihood of supporting the voice services it carried –

some 99.999 percent of the time – since if the link was down, then voice services were also down.

With the adoption of packet-switched networks for data in 3G, together with adaptive coding

and modulation (ACM) in high-capacity microwave links,

the need for such extreme availability for all ACM levels became unnecessary.

Instead, differentiated availability with different availability targets for different ACM levels became more significant.

In practice, differentiated availability means that lower modulation levels have higher availability targets

than the higher modulation levels.

A high availability target (for example, 99.99x percent) on a committed information rate (CIR)

ensures that services like voice and other high-priority service and control operations are guaranteed,

while a lower availability target on peak information rate (PIR) allows for traffic peaks

that occur more rarely.

It is also not uncommon for it to be the radio access network (RAN)

that limits the bitrate and the user experience due to phenomena such as radio channel fading

, shadowing and interference.

 

 

A good strategy, therefore, is to dimension the microwave backhaul in balance

with the RAN traffic it carries to avoid unnecessary overprovisioning of the backhaul.

Excessively strict availability targets limit the possible use cases of microwave backhaul links.

By contrast, a well-balanced dimensioning opens several possibilities, including longer hop lengths,

higher capacity, energy savings and use of higher sub-THz frequencies.

As a step toward a more balanced backhaul dimensioning, ETSI ISG mWT has defined a new KPI called backhaul traffic availability (BTA).

Put simply, BTA is defined as the probability that the backhaul link capacity supersedes

the RAN traffic it carries, which is the same as the probability that the link is uncongested.

The BTA thus depends on the probability distributions of the backhaul link capacity and the RAN traffic.

BTA applies to all frequency bands, but it is especially interesting for E-band

and future sub-THz links since it leads to higher capacity over longer hop lengths,

both in single- and multi-band configurations.

The need for higher capacity over longer hop lengths is demonstrated

by the growing deployments of multi-band links.

On the topic of KPIs, standardized ITU-T definitions of user QoE also exist for different services.

QoE is defined by a service-specific function of user rates and delays in the user downlink

and uplink, and are typically represented by a QoE rating ranging from 1 to 5,

where, for example, 4.5–5.0 is excellent, 3.5–4.5 is good, 2.5–3.5 is fair, and so on.

Balanced dimensioning in action

To illustrate the benefits of more balanced backhaul dimensioning,

a simulation was conducted of a 5G RAN in the 3.5 GHz band serving mixed traffic types like video-on-demand,

web-browsing, live streaming, cloud gaming and augmented reality (AR).

The RAN comprised three sites with three sectors each,

with the aggregated traffic from all sectors being transported over a multi-band backhaul
link combining E-band and 18 GHz band in the Gothenburg, Sweden, rain zone.

The traffic load in the RAN varied between low (20 percent), medium (50 percent) and high (70 percent) utilization,

where utilization is set by the number of users within each user type,

with the AR users being the most resource demanding.

Figure 8 shows the result from the simulation investigating

the effect of BTA on QoE of AR users and the maximum possible hop length of a multi-band backhaul link.

The left y-axis shows the percentage of ideal QoE for AR users.

Ideal QoE means the maximum possible QoE attained by using an ideal backhaul that does not have any impact on user QoE.

Ideal backhaul can be interpreted as a backhaul with infinite capacity and 100 percent availability.

The ideal QoE, therefore, only depends on the performance of the RAN and not the backhaul.

The blue curve represents how a large fraction of the ideal QoE is attained

by using a multi-band backhaul link instead of an ideal backhaul.

For example, 99 percent of the ideal QoE for AR users implies that the QoE

for AR users is 99 percent of the maximum possible QoE attained by using an ideal backhaul.

It can be argued that this is an insignificant reduction from the maximum QoE

 and that the AR users will not experience any negative impact during their sessions.

The right y-axis shows the maximum hop length of the multi-band backhaul link

as a function of BTA for the different RAN traffic load levels. The x-axis is common for all curves

and represents the BTA as defined by ETSI ISG mWT.

The lower the BTA, the higher the likelihood of congestion in the backhaul, and user QoE reduces correspondingly.

However, if a lower BTA and a correspondingly lower QoE is accepted,

then the maximum hop length can be increased. This is illustrated by some of the operating points in Figure 8,

where there is a clear connection between QoE, BTA and hop length. Take,

for example 99.9 percent of ideal QoE, which in the simulated case, corresponds to a BTA of around 99.98

percent at high load and is attained by a maximum hop length of 12.5 km

(which is illustrated by the purple arrows).

If 99 percent of the ideal QoE (corresponding to 99.77 percent in BTA) is accepted instead,

the maximum hop length can be more than doubled, to 27.5 km (which is illustrated by the green arrows).

In the ETSI Group Report, it is indicated that the optimum range for BTA values is between 99.5 percent

and 99.9 percent, but it is also recognized that the final choice is

up to the preferences of individual service providers and the needs of specific services.

It is important to emphasize that more balanced dimensioning

does not imply an increased risk of outage of critical services,

since the CIR is still associated with a high availability target like 99.99 percent to 99.999 percent.

It is rather that the PIR is associated with a more balanced availability requirement that matches the BTA.

When it comes to multi-band backhaul links like the one used in the simulation example,

CIR is provided by the low-band link while the PIR is provided by the E-band link.

It means that relaxing the PIR availability requirement of the E-band link only has a very minor,

if any, negative effect on user QoE while effectively resulting in more than two times longer hop length

Opportunity with interference management

Modern microwave links are very spectrally efficient, meaning that they provide many bits per second per Hertz (bps/Hz).

High spectral efficiency is ensured by successfully employing techniques like high-order modulation,

high-performance dual-polarized antennas (XPIC) and multiple-input, multiple-output (MIMO).

Microwave links also operate in regimes with high signal-to-noise ratio (SNR) thanks to efficient power amplifiers,

high-gain antennas and high receiver sensitivity.

This means microwave links are what is known as bandwidth-limited, meaning that their capacity is more limited

by the spectrum bandwidth than by their SNR.

Capacity grows linearly with bandwidth but only logarithmically with SNR,

which implies that it is more spectral-efficient to try and increase the bandwidth instead of SNR

when the link is in the high-SNR regime.

This is exactly what universal frequency reuse – or frequency reuse one (FR1) – sets out to achieve.

In FR1, all (or at least a majority of) links use the same frequency channel to allow wider channels to all links.

For example, instead of allocating four neighboring links a separate 28 MHz channel each,

they can all use the same 112 MHz channel which increases their possible peak rate by a factor of four.

The downside of using the same frequency channel is increased interference between the links.

However, since the links are in the bandwidth-limited regime,

the upside of more bandwidth is much larger than the downside of increased interference.

As with balanced dimensioning and BTA, a more relaxed availability requirement on peak rate has little,

if any, impact on user QoE.

Local traffic-aware transmit power control is an efficient way to limit interference between links in an FR1 network.

Traffic varies over both space and time across the network,

and local traffic-aware power control continuously adapts the transmission power of each link to the minimum

power needed to serve its immediate traffic needs.

This way, unnecessary interference is avoided in the network compared to using a fixed output power

or some other traffic-unaware power control.

Previous Microwave  Outlook reports have shown

the large benefits of this type of local traffic-aware power control in FR1 networks.

However, if the interference between neighboring links is large, then the links may start competing for capacity

by raising their transmission powers in an uncontrolled manner, and such situations need to be avoided.

One simple way of avoiding power rushes is to consider this issue in the initial network planning phase,

for example, by setting caps on the maximum permitted transmission power of each link in the network based on interference models.

Another, more sophisticated way is to employ interference management

by using centralized power control combined with traffic prioritization.

For example, if multiple interfering links are competing for capacity

but one of them carries higher priority traffic than the others,

then a centralized controller can allocate or schedule more capacity to the high-priority link.

Many links also have a natural isolation between them, which limits the interference

and the need for centralized interference management. This isolation is mainly provided

by the narrow-beam antennas with low side-lobe levels.

To illustrate isolation between links and how many links may need centralized interference management,

the use of FR1 was simulated in a real backhaul network

with a very dense deployment of microwave links.

The simulation was used to investigate how to divide

the complete network into subnetworks based on interference levels.

The principle was simple: if two or more links interfered with each other over a predefined interference-to-noise (I/N) threshold,

then the links were allocated to the samemulti-link subnetwork.

If a link was not transmitting/receiving too much interference to/from other links,

then it could operate independently of all the other links in a single-link subnetwork.

Centralized power control and interference management is only required

when links in the multi-link subnetworks start to compete for capacity.

Figure 9 shows how a large share of the total links in a dense network, with close to 1,000 links operating

at 15 GHz, is allocated to single- or multi-link subnetworks.

In this example, the antenna size was 0.6 meters,

and the availability target was 99.99 percent at 1024 QAM.

Two I/N thresholds were assumed, -6 dB and 0 dB, respectively.

The higher the I/N threshold, the higher the number of links that can operate independently in a single-link subnetwork.

Meanwhile, a stricter (or lower) I/N threshold means that more links need to be allocated to multi-link subnetworks.

To illustrate the effect of using more narrow-beam antennas to provide more isolation between links,

the same network deployment was also simulated with E-band links.

Figure 10 shows the share of total links allocated to single-link and multi-link subnetworks,

respectively. The narrow beam of the E-band antenna provides very good isolation between links,

which significantly reduces the need for centralized interference management since only 14 percent

and 8 percent (at the two different I/N thresholds) of the total number of links belong to a multi-link network.

This can be compared to the 15 GHz network in Figure 9,

where the equivalent shares were 83 percent and 65 percent, respectively

Conclusion

Modern microwave planning involves new KPIs and more balanced dimensioning

that can enable longer hop lengths, higher capacity, energy savings and lower spectrum costs,

without negatively impacting user QoE.

More aggressive frequency reuse, such as FR1, enables wider channels resulting in higher capacity

and more efficient spectrum use.

Interference in dense FR1 networks can be reduced effectively

by using local traffic-aware power control in all frequency bands.

The benefit of centralized interference management is more pronounced in the lower bands

than in E-band networks, as these have more isolation between links

which suffices for the use of local traffic-aware power control.

The TriFactory organized “Tough Mudder Challenge” at Sodic East

With the participation of 1000 Athlete from 30 Nationalities The TriFactory organized “Tough Mudder Challenge” at Sodic East

Friday, October 18th, 2024 – The world-renowned obstacle course challenge,

Tough Mudder, returned once again on Friday, October 18th,

bringing high-energy excitement to SODIC Sports Club at SODIC East.

Organised by The TriFactory, this year’s event was proudly hosted by SODIC East

and saw participants of all ages pushing their limits throughout an exciting 5K course,

featuring 17 world-class obstacles.

وزارة الشباب والرياضة

Tough Mudder, celebrated internationally for its emphasis on physical strength,

mental grit, teamwork, and camaraderie, has been a staple event in Egypt since its introduction to the Egyptian market by The TriFactory in 2019.

This year, participants were once again pulled out of their comfort zones,

facing obstacles designed to challenge them both mentally and physically.

“We are thrilled to have brought Tough Mudder to SODIC East for the first time,

” said Ayman Hakky, Founder & CEO of The TriFactory.

“It’s always a pleasure partnering up with SODIC

and we are very happy with the turn-out in our very first edition at SODIC East.”

With a strong focus on teamwork and overcoming challenges,

the event attracted a diverse range of participants, from professional athletes to first-time mudders,

all coming together to conquer the course and cross the finish line.

The 5K course proved to be a demanding challenge,

welcoming those aged 13 and above.

The event was organised under the auspices of the Ministry of Youth & Sports,

which has consistently supported Tough Mudder since its introduction to Egypt.

The collaboration with SODIC East as the title sponsor added a new dimension to the event,

showcasing one of East Cairo’s most exciting new destinations

and enhancing the overall experience for all attendees.

In addition to the action-packed obstacle course race,

the event featured a vibrant atmosphere with music, food vendors,

and interactive sponsor booths, making it a perfect day out for participants and spectators alike.

As Tough Mudder continues to grow in popularity across Egypt,

The TriFactory looks forward to building on this year’s success

and exploring new opportunities for collaboration with SODIC East

and other partners in future editions.

e& Business Egypt Participates at GITEX Global 2024

e& Business Egypt Participates at GITEX Global 2024, Showcasing Cutting-Edge Digital Solutions

Cairo, October 17, 2024: e& Business Egypt, e& Egypt’s enterprise arm,

has made a significant mark at GITEX Global 2024, one of the largest global tech exhibitions,

from October 14 to 18.

The unveiling of its bold new identity at GITEX Global 2024 is a testament to e& Business Egypt’s evolution

and commitment to delivering innovative digital solutions that drive performance

and accelerate clients’ digital transformation journeys.

As part of e&, the parent company’s evolution into a comprehensive tech conglomerate,

e& Business Egypt aims to deliver a broad spectrum of solutions,

from advanced technology infrastructure to specialized software services. At GITEX Global,

e& Business Egypt showcased solutions designed to address businesses’ changing needs,

highlighting its relentless focus on innovation, service excellence, and digital readiness.

During the exhibition, e& Business Egypt signed several strategic partnership agreements with prominent local

and international companies. These agreements reinforce the company’s commitment to growth

and underscore its dedication to expanding alliances and boosting its presence in the technology market.

Attendees explored the company’s latest offerings in Artificial Intelligence (AI),

data analytics, cybersecurity, and cloud solutions—all geared to enable businesses to stay competitive

and future-proof their operations.

e& Business Egypt also debuted the beta version of its game-changing application, “Instabusiness.”

This user-friendly app is designed to revolutionize how businesses engage with e& Business Egypt’s services,

providing a simplified experience offering various features to support business growth.

Alongside this, the company revealed its fully revamped website,

offering a glimpse into its future vision for managing businesses in an era of rapid technological change.

Sherif El-Khouly, Chief Business Officer at e& Egypt,

expressed his enthusiasm about the company’s participation at GITEX Global, stating:

“GITEX Global is a world-leading platform that brings together the most innovative technology under one roof.

We are excited to be part of this event, which gives us a unique opportunity to strengthen our partnerships and

 showcase our technical expertise”.

“At e& Business Egypt, we believe technology is the key driver of growth and innovation.

That’s why as a tech aggregator, we are committed to developing integrated digital solutions

that improve our client’s performance and facilitate their digital transformation,

helping them achieve their business objectives with greater efficiency and impact,” he added.

e& Business Egypt is positioned as a leader in driving the future of digital transformation

for businesses in the region and worldwide,

further solidifying its status as a critical player in the global technology landscape.

GITEX GLOBAL and Expand North Star set to accelerate world’s AI

GITEX GLOBAL and Expand North Star set to accelerate world’s AI

economy with market projected to reach $2.7 trillion by 2032

 Event billed as a catalyst for redefining the world’s digital economy and AI ecosystem

under this year’s ‘Global Collaboration to Forge a Future AI Economy’ theme

Photo caption: GITEX GLOBAL 2024 will present its most international edition with

record-breaking participation from Europe, Asia, and Latin America

Dubai, United Arab Emirates – 12 October 2024: GITEX GLOBAL, the world’s largest

tech and startup event, takes centre stage in the UAE next week with this year’s 44th edition

destined to redefine the world’s digital economy and AI ecosystem.

Held at Dubai World Trade Centre (DWTC) from 14-18 October, the incomparable

international showpiece will be more influential than ever this time around – presenting an

expanded events programme that transforms the UAE into an AI universe epicentre.

Under the theme “Global Collaboration to Forge a Future AI Economy”, GITEX GLOBAL

2024 welcomes the world’s largest technology enterprises alongside governments,

investors, experts, startups, academia, and researchers.

Expand North Star, the world’s largest startup and investment show, runs concurrently at

Dubai Harbour from 13-16 October – hosted by Dubai Chamber of Digital Economy and

organised by DWTC.

With over 6,500 exhibiting companies, 1,800 startups, and 1,200 investors from more than

180 countries participating across 38 halls of innovation and business opportunities, these

blockbuster events will see the UAE “strategically propel the next generation of AI-driven

technologies”.

Trixie LohMirmand, Executive Vice President of DWTC, the organiser of GITEX

GLOBAL and Expand North Star, said: “At GITEX GLOBAL in Dubai, we shall close the

year with significant manoeuvres from our tech community by doubling down on global

collaborations and intensive engagements amongst all involved. Through these efforts,

we shall forge competitive advantages in the race towards regional and international digital supremacy.

“With international participation in GITEX GLOBAL 2024 rocketing by almost 40 per cent,

it’s a barometer of the unstoppable ambitions of many young rising digital nations

who are now confidently forging their ways into the future global AI economy through GITEX.

As the world’s most global tech event brand with events in Germany, Singapore, Morocco,

and Nigeria alongside Expand North Star, we are committed to strategically propelling the next

generation of AI-driven technologies via startups, scale-ups and unicorns.

Photo caption: Tech ecosystem to gather in Dubai for the 44th GITEX GLOBAL fostering collaborations for the future AI economy

A global agenda for tomorrow’s AI economy According to Fortune Business Insights,

the global AI market is projected to reach $621 billion in 2024 and soar to $2.7 trillion by 2032.

Given its influence and impact now and in the future,

the technology takes centre stage at GITEX GLOBAL 2024 with over 3,500

enterprises presenting the latest breakthrough innovations in AI, IoT, data,

and the cloud.Amongst them is TECOM Group PJSC, which celebrates its 25th successive year

at GITEX GLOBAL next week. Ahead of the event, Ammar Al Malik,

Executive Vice President of Commercial at TECOM Group PJSC and Managing Director of Dubai

Internet City, said: “Dubai’s pro-innovation frameworks are the bedrock of tech

advancements that serve a greater purpose. GITEX GLOBAL is a springboard to unlock this potential,

and as the region’s leading tech hub, Dubai Internet City has been a proud partner for decades in its mission

towards a brighter future. Our community is pleased to connect

innovators from more than 3,500 companies across fields like artificial intelligence (AI),

Web3, digital transformation, and beyond to realise this vision.”

Abu Dhabi’s most influential companies and organisations, including the Advanced

Technology Research Council (ATRC) and G42 Group with its leading enterprises Presight

and Khazna, will reinforce the Emirate’s position as an emerging global AI nexus. Other tech

giants participating are Adobe, Alibaba Cloud, AWS, Builder Ai, Dell, Google, Honeywell,

Huawei, IBM, Lenovo, Microsoft, Nvidia, Oracle, Salesforce, SAS, solutions by STC, and

Tech Destination Pakistan. Presenting the year’s largest AI event,

GITEX GLOBAL will deliver 120-plus hours of AI and deep tech-focused content across various topics,

facilitating discussions on the implications

of AI in Future Health, Digital Finance, and EdTech. Following the wildfire pace of AI

adoption and the unprecedented growth in data storage demand, the event is also launching

the region’s largest Data Centre Symposium in 2024, featuring the industry leaders

Datalec, Kerno, Khazna, Legrand, NTT Data, Schneider Electric, Vertiv, among many others.
The programme will build anticipation ahead of the all-new AI Everything Global 2025.

This event – taking place in Abu Dhabi (4 February) and Dubai (5-6 February) will gather some

of the world’s most visionary AI tech companies to construct an innovative, fair,

and responsible AI industry of the future. Fast-tracking the next generation of startups
The world’s largest startup and investment event,

Expand North Star will foster the next frontier of tech and innovation.

In another record-breaking edition, the event will connect the most innovative global founders with new markets,

enterprise customers, and an influential pool of investors and venture capitalists with over $1.2 trillion in Assets

Under Management (AUM). These include SOSV, Bessemer Ventures, Lightrock, Sinovation Ventures,

and the European Innovation Fund. Additionally, Expand North Star will seek to redefine the future of money, blockchain,

and creativity through leading co-located events GITEX Impact, Fintech Surge,

Future Blockchain Summit, and Marketing Mania. Accelerating the next generation of scaleups,
the world’s largest start-up pitch competition, Supernova Challenge 2.0,

also graces GITEX GLOBAL with the winners claiming a share of the $200,000 prize pool.

Historic international involvement GITEX GLOBAL 2024 will welcome the highest international attendance in its history,

welcoming over 400 government and digital development agencies from around the world.

Alongside GITEX GLOBAL regulars, the new nations debuting this year will showcase their latest groundbreaking tech innovations.

Next week marks the largest European participation at GITEX GLOBAL with over 35 European countries exhibiting alongside 1,000-plus SMEs and 450-plus startups

from debuting countries, including Austria, Bosnia and Herzegovina, Ireland, Latvia, Lithuania,
Portugal, Serbia,

and Slovenia. Many rising digital nations from Latin America are also behind

the record-breaking international involvement, as are those from Central and Southeast Asia.

Joining long-time GITEX GLOBAL participants such as China, Japan, South Korea,

and India are several debutants – Singapore, Malaysia, Kazakhstan,

and Kyrgyzstan amongst them. While promoting international business development, entrepreneurship,

and investment engagements to benefit enterprises, organisations, and SMEs alike, GITEX GLOBAL

welcomes the European Innovation Council for the first time, Europe’s biggest deep-tech investor.

It will also see significant collaborations with global organisations from all continents,

such as the European Innovation Council, Tech Destination Pakistan, IE University,

University College London (UCL), Johns Hopkins University, the Massachusetts Institute of Technology

(MIT), and key corporate ventures from leading tech enterprises such as Sony, Honda,

Standard Chartered, QIC, and many more. An action-packed agenda Throughout its six-day duration,

GITEX GLOBAL will become a microcosm of the world, launching industry-defining programmes

such as GITEX Editions, an exclusive platform for late-stage advanced tech companies and a premier hub for unicorns, soonicorns and rhinos.

In 2024, the event will connect 59 top global unicorns, such as Axelera, DeepL, Insilico Medicine, and Synthesis AI.

The World Future Economy Digital Leaders Summit is another must-attend show with global innovators

and influential leaders set to address critical priorities shaping the future of technology.

Additionally, GITEX Cyber Valley is this year’s most anticipated cybersecurity

showcase – hosted by the UAE Cyber Security Council. With specialists forecasting that damage costs

could reach $10.5 trillion annually by 2025, the show will present a power-packed conference agenda as the world’s

most influential CISOs, CIOs, and GRC leaders to discuss the risks of global cybercrime.

Leo Chen, Corporate Senior Vice President & President of Enterprise Sales at Huawei,

which will be present with a flagship stand at the event, commented on the possibilities unlocked at the event

for the industry: “GITEX GLOBAL offers a unique platform for us to engage in meaningful dialogues with industry

peers about the trends and perspectives on industrial intelligence.

We look forward to sharing our insights and learning from others to explore

the endless possibilities of industrial digital and intelligent transformation.”

For more information on GITEX GLOBAL 2024 and to secure your passes, please visit

www.gitex.com.

Expand North Star 2024″ The world’s largest startup in Dubai”

Expand North Star 2024: The world’s largest startup and investment event officially underway in Dubai

Expand North Star’s highly anticipated ninth edition takes place at Dubai Harbour from 13-16 October

 Acclaimed event brings entire global startup ecosystem to the UAE to accelerate the world’s most sought-after startups towards rapid growth

and development Photo caption: Expand North Star 2024 launch day welcomes the global tech ecosystem,

investors, innovators, and over 100 participating countries Dubai, United Arab Emirates – 13 October 2024:

Expand North Star 2024, the world’s largest startup and investment event,

is officially underway in the UAE as Sunday saw the entire global startup ecosystem enjoy an action-packed opening day at Dubai Harbour.

Hosted by the Dubai Chamber of Digital Economy and organised by Dubai World Trade Centre (DWTC),

Expand North Star takes place from 13-16 October at the Middle East’s biggest superyacht club.

Already the annual go-to showcase for startups, investors, accelerators,

and tech enthusiasts to source funding, investment deals, and essential industry updates,

Expand North Star 2024 is primed to be the most prominent, dynamic, and influential in its nine-year history.

Seamlessly integrated with GITEX GLOBAL, the event presents an extensive programme

and immersive exhibition with over 1,800 exhibiting startups and more than 1,200 investors with assets under management (AUM) exceeding $1 trillion.

Fascinating first day of record-breaking event Whilst bringing the entire startup ecosystem to the UAE

and accelerating the world’s most sought-after startups towards rapid growth and development,

this year’s edition is also the largest and most international to date with over 100 countries participating.

Expand North Star 2024 hosts its biggest-ever European participation with over 1,000 SMEs

and more than 450 startups from 35 countries across the continent.

Several participated in one of the highlight sessions of “Investor Sunday”

at Expand North Star – ‘Connected for Success: The Power of Cross-border Collaboration in Europe’.

Alongside panellists from France, Italy, Poland, and Portugal, Dr. Sebastian Schäfer,

CEO of House of Finance & Tech Berlin, discussed the future of funding and investments.

Dr. Schäfer called for newfound cross-continental collaboration between European nations,

citing the vast “untapped potential” across the digital space. He said:

“As countries, we don’t collaborate.

We need real joint value propositions for tangible success and use cases that help us to work together.

We have the ingredients needed to competewith the big tech companies from China and the US

– but we need novelty ways to utilise advantages, harness talent,

and create future unicorn factories. There’s so much untapped potential waiting to be explored.”

Expand North Star 2024 also welcomes a wide variety of new exhibiting companies from Central Asia,

Southeast Asia, and Latin America alongside many from the Middle East and Africa.

Bringing together 59 leading unicorns with a combined valuation of $400 billion,

Expand North Star 2024 fosters startup innovation with the all-new NS scaleups.

This programme has been introduced to forge collaborations, stimulate business growth,

and connect late-stage startups with strategic partners, venture capitalists, and clients.

The opportunistic unicorn landscape was explored in another of the opening day’s

standout sessions –‘Climate Tech Unicorns: Valuation, Volatility,

and Venture Capital’.

During the Sunday afternoon talk, Sean O’Sullivan,

Founder of US venture capital firm SOSV – the world’s most active climate tech investor –

addressed the opportunities at hand for the climate tech unicorns of tomorrow.

He said: “Climate change is an urgent, existential crisis for humanity – and unsustainable,

nonsensical business models cannot continue.

There are opportunities for tens of thousands of startups to immediately begin solving our problems and

reinventing society – becoming profitable over time.

Open AI was founded in 2015 and was going nowhere until recently.

Now it’s the most valuable company in the world.

With perseverance, companies can suddenly be worth hundreds of billions – even trillions – of dollars.”

What to watch out for at Expand North Star 2024?

Throughout its four-day duration, Expand North Star casts a unique and insightful spotlight on the future of money,

blockchain, creativity, and the planet through industry-defining events, including GITEX Impact,

Fintech Surge, Future Blockchain Summit, and Marketing Mania.

The inaugural Tech Transfer 3.0 converges leading research labs, visionary scientists, engineers, tech experts,

and academics to demonstrate innovation from concept to real-world applications.

This event welcomes high-tech institutions for the first time – including IE University,

University College London (UCL), Johns Hopkins University, and the Massachusetts Institute of Technology (MIT).

The globally acclaimed Supernova Challenge 2.0 also presents the best startups from Europe, Asia,

and Africa, building momentum for the new and eagerly awaited GITEX EUROPE Berlin, GITEX ASIA Singapore,

GITEX NIGERIA, and GITEX AFRICA Morocco in 2025.

After six months of semi-finals worldwide,

nearly 200 selected startups will pitch in the global grand finale for a cash prize pool of $200,000.

In a proactive and engaging way to connect the UAE’s youth with Dubai’s economic agenda,

the younger generation will also be in the spotlight through GITEX YouthX Unipreneur with YouthX Talks

and an Educators Innovation Pitch among the schedule highlights.

Expand North Star runs concurrently with GITEX GLOBAL 2024, the world’s largest and

best-rated tech and startup event taking place at DWTC from 14-18 October.

For more information, please visit: www.expandnorthstar.com.

Expand North Star Brings Attention to Future of Creativity and Spirit of Innovation on Final Day

Expand North Star Brings Attention to Future of Creativity and Spirit of Innovation on Final Day

 The UAE transforms into a global hub for startups, future unicorns, and investors,

as Expand North Star concludes its 9th edition with record-breaking international participation

The world’s largest startup and investment event shed light on the Impact of AI

on the Future of Creativity, Money, Blockchain and our Planet

Photo Caption: Expand North Star concludes its 9th edition with record breaking international participation

and thousands of visitors from over 100 countries

Dubai, UAE, 16 October 2024: Expand North Star 2024, the world’s largest startup andinvestment event, concluded today, breaking records in international participation and cementing the UAE’s position as the global nexus for technological innovation. The four-daymajor event attracted 1,800 startups, 1,200 investors managing assets exceeding $1 trillion, 59unicorns, and thousands of visitors from over 100 countries, transforming Dubai Harbour intoa bustling hub of cutting-edge technology and groundbreaking ideas.

Organised by Dubai World Trade Centre and hosted by Dubai Chamber of Digital Economy, the powerhouse showcase reached the mark of 13,000 concierge-arranged meetings and 88% of startups participating for the first time, offering unrivaled networking opportunities.

Global Innovators Shine at Expand North Star

Expand North Star 2024 became a global innovation hub, bringing startups from all corners of the world,

from Europe, Asia, Africa, and as far as Latin America, as they showcased next-gen technologies—from AI and

quantum computing to sustainable transport and digital health solutions.

Debuting at the event, Austria’s CycloTech GmbH introduced CycloRotors, a sustainable,

electrically powered propulsion system for air mobility vehicles, promising unmatched maneuverability.

German-based Clockin offered small businesses a simple digitalisation tool for managing time tracking,

employee data, and product management. Fabian Ebbert, CSO, Clockin,

said: “Our tech is best for companies with deskless workforce of about 50 employees and provides solutions like

time tracking, employee management, and job cost management.

We came to ENS to understand if there is a need for our product in the UAE,

and it seems like ample small companies haven’t digitalised their processes yet.

So, if things work out well with our new partners, we will expand here.

” From South Korea, EYL Inc. presented its Quantum Random Number Generation chip,

strengthening IoT security by generating powerful encryption keys. Meanwhile, Physio showcased an AI-powered

device for predicting and managing neurodegenerative diseases.

UAE’s Wamda AI wowed with its Sharp Vision camera system, mirroring human vision and extending operational range by up to 100 times,

revolutionising industries like security and smart cities.

Photo Caption: 9th edition of Expand North Star shed light on the Impact of AI on the Future of Creativity, Money, Blockchain and our Planet

AI Sparks Interesting Conversations on Human Creativity at Marketing Mania As AI reshapes media and marketing, big questions loom about the future of human creativity. One of the panels highlighted how consumers must discern quality with an exponential growth in content creators and AI expected to disrupt the industry.

Sir Martin Sorrell, Founder & Executive Chairman of S4 Capital plc, UK, took it further

and said: “Media planning and buying business will turn upside down. There are almost 250,000

people in the big firms who will not have jobs in the next three years for two reasons:

Their tasks are relatively inefficient,

and the second is a lack of transparency.” He closed with a compelling takeaway:

“Learn three languages- Chinese, Spanish, Arabic, and Code.”

This year also saw the debut of Sonar+D Creative Summit, set up in partnership with Sonar,

which brought in a host of technological proposals in an exhibition space.

Prominent speakers across the show discussed the future of creativity.

Among those that took to the stage were, Neil Patel, Co-founder, NP Digital, USA; Mayank Yadav,

Director of Product, Reddit, USA; Andrea Faroppa, Head, Sonar+D, Spain; and Prashant Saran, Director -Operations, Amazon, UAE.

GITEX GLOBAL Paves Way for the Evolution of Deep Tech

Fully aligned with GITEX GLOBAL, Expand North Star placed deep tech at the heart of its
discussions. Thomas Debass, Chief Partnership Officer at the US State Department was
among the speakers who emphasises the importance of deep tech. He said: “This platform is a
public-private partnership in action. The Government of Dubai is hosting the world, and what
impresses me most is Dubai’s vision for the future. This is where the Museum of the Future
exists—not just as a symbol but as a challenge to think about what’s next. Deep tech feels like
the distant future, yet GITEX is making it happen now, even expanding into Morocco.”

Tech Transfer 3.0: Bridging Innovation and Real Innovation

Powered by Deep Tech MENA and GIE (Global Innovation & Entrepreneurship), Expand North
Star also launched Tech Transfer 3.0, a platform bringing together research institutes and
scientists to turn breakthrough innovations into tangible products. Attendees had the chance to
get up close with cutting-edge prototypes and demos from leading institutions like Johns
Hopkins University, Virginia Tech, MIT, IE, and Georgia Tech. These showcased AI based
concepts and STEM research initiatives, fueling the transformation to real world applications.

Spectacular Finale: Holo by Eric Prydz

As Expand North Star 2024 now concluded, the tech fever continues with GITEX GLOBAL, the
world’s largest tech and startup event, which is running until Friday. Swedish DJ Eric Prydz will
take the stage at Expo City Arena on 18 October for the grand finale, debuting his spectacular
HOLO show in Dubai. This immersive audio-visual experience will blend Prydz’s iconic beats
with eye-catching 3D hologram, closing out a week of celebrating technology.

Expand North Star 2024, the world’s largest start-up event

Most Innovative European and British Start-ups to Take Over Dubai this October with their Largest Presence ever at Expand North Star

Expand North Star 2024, the world’s largest start-up event, will gather over 2,000 exhibiting start-ups at the Dubai Harbour, 400-plus hailing from Europe

Dubai, United Arab Emirates: Expand North Star, the world’s largest start-up event, returns from 13-16 October 2024 to the iconic Dubai Harbour,

featuring its biggest European and British participation ever seen.

The 9th edition of the landmark start-up show based in Dubai is expected to bring together over 2,000 start-ups,

with more than 400 from Europe and the United Kingdom joining the four-day exhibition.

Hosted by Dubai Chambers and organised by Dubai World Trade Centre,

Expand North Star is part of GITEX GLOBAL, the world’s largest tech event.

Exhibiting start-ups will be showcasing their solutions and real applications in Agritech, Artificial Intelligence,

Climate Tech, Fintech, Health Tech, HR Tech, Mobility, Creative Economy, Software as a Service, and more.

Germany is leading among the new country pavilions from the region,

with 40 start-ups debuting at the show this year, followed by Ireland, Poland, Latvia, Austria, and Portugal.

Returning participants include the United Kingdom, with 50 start-ups on their flagship stand,

a twofold growth compared to their participation in 2023. Close behind are France, Italy, and Turkey.

Omar Hassan, Managing Director of Global Growth Hub in the UK said:

“We are thrilled to have the fastest-growing technology companies joining this year’s delegation, spanning across

FinTech, AI, Sustainability and EdTech.”

As the world’s third most valuable start-up ecosystem, with a market value exceeding $1.1 trillion,

the UK is home to over 150 unicorns and 25,000 funded start-ups, many of which are poised to scale up,

according to global data company Dealroom.

This challenging journey can be significantly enhanced through a trusted connector,

enabling companies to forge impactful cross-regional collaborations and explore new investment opportunities.

“Expand North Star as a global platform provides UK tech with a great path and connectivity both into local markets

in the region and beyond, particularly in Asia and Africa.

The delegation is ready to explore expansion into the UAE, a

nd that will be the biggest takeaway for many participants,” said Hassan.

Investors and Unicorns Capitalize on Unmatched Opportunities at Expand North Star

According to Crunchbase, European start-ups saw a 31% increase in funding only in Q2 2024,

reaching nearly $16 billion compared to the previous quarter.

This represents a 17% rise year over year, with significant growth in both early and late-stage funding

and surpassing Asian start-ups’ funding for the first time on a quarterly basis.

The region’s most visionary investors will be present at Expand North Star 2024,

representing 30% of the more than 1,200 investors and VCs from around the world gathering in Dubai.

Visitors can have the chance to see SpeedInvest,

one of Europe’s most active early-stage investors with over €1 billion assets under management (AuM)

and offices in Berlin, London, Munich, Paris, and Vienna.

The premier lineup of investors also includes the deep biotech fund H Tree Capital from the UK,

the Estonian accelerator and fund Startup Wise Guys,

the consumer tech and fintech investment company Prediction Capital from Switzerland,

the Portuguese R&D-focused venture capital M4 Ventures, among many others. VCs, accelerators,

and investors will join an exclusive programme of meetings, eagerly anticipated panel discussions on stage,

and the Supernova Challenge, the world’s largest pitch competition with a $200,000 cash prize.

Beyond the unparalleled investors

, this record-breaking edition of Expand North Star will connect the audience with over 65 global unicorns,

with extensive participation from Europe and the UK’s most influential companies, such as Volocopter,

the German aircraft manufacturer launching the world’s first sustainable and scalable urban air mobility business later this year.

The conference agenda will feature unicorn giants BitPanda from Austria,

with over four billion US dollars valuation and nearly three million customers,

and Climeworks, Swiss unicorn backed by Microsoft Climate Fund and the technology provider holding a 10-year

carbon removal offtake agreement to support Microsoft’s commitment to become carbon negative by 2030.

Expand North Star is the powerhouse start-up event inspired by GITEX GLOBAL,

the world’s largest tech show, returning for its 44th edition from 14-18 October at the Dubai World Trade Centre (DWTC).

Together, the shows spearhead the world’s biggest tech takeover in Dubai,

presenting 6,700 exhibiting companies from 180-plus countries across 41 halls.

For more information, visit: www.expandnorthstar.com

ITIDA and NTI Conclude 2024 Summer Internship Program

ITIDA and NTI Conclude 2024 Summer Internship Program,

Empowering Over 1,700 ICT Students with In-Demand Tech Skills in AI,

Cybersecurity, and Software Development

Cairo – Egypt, 17 October 2024: The Information Technology Industry Development Agency

(ITIDA) announced that it has successfully concluded its annual Summer Internship Program,

training over 1700 ICT students from various Egyptian governorates on the latest technological trends.

The program is conducted in collaboration with the National Telecommunications Institute (NTI).
ITIDA’s Summer Internship Program, launched in 2014, is one of its key human capacity development initiatives.

It provides free, hands-on training on the latest technological trends to computer science and engineering students.

This year, Students in Engineering and IT faculties have received training on the latest technological trends,

precisely in the fields of 5G Technologies (22 trainees), Artificial Intelligence (282 trainees),

Amazon Web Services Cloud (91 trainees), Big Data Analysis (59 trainees),

and Cisco CCNA (324 trainees).


The training tracks also covered Cyber Ops Associate (232 trainees),

Data Analysis skills for freelancers (100 trainees), Digital Design using FPGA (103 trainees),

Graphic Design (55 trainees), and Internet of things Applications (IoT) (95 trainees). Additionally

, the program MEAN-Stack Web Development (63 trainees), Red Hat systems Administration (98 trainees),

and Web Design (190 trainees).

Engineer Ahmed ElZaher, CEO of ITIDA, noted:

“It is essential to prepare university students across Egypt to enhance their digital capabilities and empower them

to become skilled professionals. We’re dedicated to equipping Egypt’s future tech talents with the latest skills.

Our free training program aims to prepare them for the job market, boost their employability,

and enable them to explore freelancing opportunities,”.


ElZaher highlighted the close collaboration between ITIDA and NTI,

commending the institute’s extensive experience in executing and managing training programs that aim to enhance digital skills in various IT fields.

The 2024 Summer Internship Program has trained more 1700 talented and motivated students,

across the country, with 615 trainees from the Northern governorates and the Nile Delta,

528 from Greater Cairo region, 484 from Upper Egypt, and 87 from the Canal governorates.

Dr. Ahmed Khattab, Director of NTI,

stated that training Egyptian university students on the latest technological trends before graduation is a priority for the Institute.

This program provides students with the opportunity to engage closely with technology and acquire practical skills that align with the demands of the local, regional, and international job markets, thereby opening opportunities for

Egyptian talent to access new markets.

Khattab added: “This summer, trainees in the program received scientific training,

in addition to free practical courses by renowned international companies’ academies,

such as Cisco Academy, Amazon Academy, Huawei Academy, Red Hat Academy,

and others affiliated with the Institute.

Additionally, students were trained in freelancing skills and personal development alongside technical tracks,

equipping them for job opportunities before graduation and meeting the needs of both local

and global job markets.”

Minister of CommunicationsExplores Innovation at Dell Technologies Center of Excellence in Egypt

Media Alert

Minister of Communications and Information Technology Explores Innovation at Dell Technologies Center of Excellence in Egypt

Egypt’s Minister of Communications and Information Technology H.E. Dr. Amr Talaat, and Eng. Ahmed El Zaher, CEO of ITIDA, visited Dell’s Center of Excellence (COE) as part of the country’s commitment to positioning itself as a leading global business and technology hub.

• Dell’s COE has served as a hub for technology investments in the region for over 15 years.

• The center plays a key role in driving Egypt‘s digital transformation agenda by offering world-class technology solutions, customer services, and knowledge transfer programs.

Cairo, Egypt – October 13, 2024: H.E. Dr. Amr Talaat, Egypt’s Minister of Communications and Information Technology (MCIT) and Eng. Ahmed El Zaher, CEO of ITIDA, today visited Dell’s Center of Excellence (COE). The visit is part of the Egypt’s ongoing commitment to accelerate its digital transformation agenda and strengthen its position as a global technology hub.

During the visit, the Minister and his delegation met with Dell’s regional leaders, reaffirming Egypt’s commitment to becoming a digital powerhouse and highlighting the pivotal role of AI in driving this transformation.

H.E. Dr. Amr Talaat, Minister of Communications and Information Technology,

highlighted the strategic importance of Egypt as a destination for offshoring, stating,

“The government remains committed to fostering a compelling investment climate within the ICT sector.

We are actively encouraging global companies to leverage the competitive advantages Egypt offers to fuel their growth while strengthening our position as a leading hub for outsourcing and

IT services exports. Moreover, we are committed to nurturing innovation as a cornerstone of our economic and social development.

Through robust collaborations with leading global tech companies, we are working diligently to realize our vision of a digital economy,

enhancing the competitiveness of Egypt’s ICT sector,

and creating abundant job opportunities for our youth across various IT disciplines.”

Dell’s Egypt COE commenced its operations in 2009 and is one of four global Dell Technologies’ Centers globally. Since its inception,

the COE serves markets across the Middle East, Africa, Europe, America, and Asia with over 12 languages,

leveraging Egypt’s distinct advantages as a central hub for technology innovation and IT services.

Eng. Ahmed El Zaher, CEO of the Information Technology Industry Development Agency (ITIDA) said:

“Egypt’s unique combination of a vast, young, and highly skilled talent pool, coupled with its strong

infrastructure and supportive government policies, makes it a prime destination for outsourcing services.

The 15-year success of Dell Technologies’ Center of Excellence in Egypt;

delivering latest technological solutions to businesses and organizations across the EMEA region,

is a testament to our country’s ability to foster a thriving environment for global delivery operations.

Our commitment to innovation, empowering businesses,

and reinforcing our position as a leading offshoring destination remains unwavering.”

Mohammed Amin, Senior Vice-President, Central Eastern Europe, Middle East,

Turkey and Africa (CEEMETA), Dell Technologies added:

“We are honored and proud to host H.E. Dr. Amr Talaat,

and Eng. Ahmed El Zaher at our Center of Excellence in Egypt.

I’m very proud of the success we have achieved and the positive impact we have made in the ICT industry through the COE,

which truly reflects our ambition to harness technology, including the rapid adoption of AI,

to drive human progress. AI is playing a transformative role in shaping Egypt’s digital future, and we are committed to advancing its integration for broader societal benefits. I would also like to extend my gratitude for the government’s continued support and dedication to our business operations and growth in the country.”

Beyond its operational success, the CoE is dedicated to bridging the digital divide in Egypt. The center leads various youth skill development programs and fosters collaborations with academic institutions to equip the next generation of talent with essential skills for the digital age.

Egypt has emerged as a tech talent hub in recent years, with its huge pool of highly skilled workforce and qualified IT professionals. The country produces around 740,000 university graduates per year, with a 28% of them in STEM fields.

Dell’s Center of Excellence in Egypt has been successful in receiving numerous patents and is a leading provider of services across project management, logistics,

content management, technical support, and pre-sales and post-sales.

Dell Technologies remains committed to transforming IT and helping customers shape their digital futures,

enhancing the global reputation of Egypt as a leading destination for technology innovation and services.