رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

23 فبراير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

TOREC and Jumla Market enter into an agreement to open the first hypermarket in New Alamein, which will run for a full year.

Posted on by aberabozaher

TOREC and Jumla Market enter into an agreement to open the first hypermarket in New Alamein, which will run for a full year.

The construction firm “TOREC DEVELOPMENTS,” one of the businesses of the New Urban Communities Authority, signed a 450 million-pound contract with the “Jumla Market” chain to open a branch in the heritage city of New Alamein in order to implement the directives of the Minister of Housing, Utilities, and Urban Communities, Eng. Sherif El-Sherbiny, to swiftly operate and provide services that ensure that New Alamein City operates throughout the year for 12 months.

TOREC

The contract comes as a confirmation of the serious steps taken by the New Urban Communities Authority to implement the development plan for the Northwest Coast.

The signing ceremony of the contract between TOREC Real Estate Development Company and Jumla Market was attended by Counselor Rady Rady, Chairman of the Board of Directors of the construction company “TOREC DEVELOPMENTS”, Eng. Mohamed Anwar, CEO of the company, Eng. Ahmed Ibrahim, Chairman of the New Alamein City Authority, and Mr. Hamdy Fathallah, Partner and Member of the Board of Directors of Gomla Market.

 

Eng. Mohamed Anwar, CEO of TOREC DEVELOPMENTS, said that the New Urban Communities Authority has

assigned the company the task of marketing a number of buildings and shops in the heritage city in New Alamein. The company immediately conducted studies and adopted innovative marketing mechanisms to attract major brands that achieve the authority’s goals of raising the added value of the region and achieving the highest returns.

He explained that the contract with Jumla Market is the first in a series of contracts that will be concluded with major brands during the next phase.

He continued, “Under the contract, Jumla Market obtained a building with an area of ​​5,200 square meters, and it is scheduled to open based on the directives of His Excellency the Minister of Housing before the start of the summer season of 2025, i.e. during the month of May, and it will operate throughout the year for 12 months.” Eng. Ahmed Ibrahim, Chairman of the New Alamein City Authority, said that The contract highlights the Authority’s desire to provide all facilities and streamline procedures for serious investors to expedite the start of investment activities, as well as the Minister of Housing’s directives to provide the highest level of strategic services that contribute to the North Coast operating throughout the 12 months.

 


He went on to say that the Jumla Market chain is one of the well-known Egyptian business chains that stands out for offering the highest quality and most competitive pricing for all of the needs and demands of Egyptian households.
He clarified that the heritage city’s neighborhood around the Jumla Market branch is distinguished by the presence of green areas, traffic lanes, and parking spaces that can hold over 2,500 vehicles.

 

For his part, Mr. Hamdi Fathallah, a member of the Jumla Market Board of Directors, expressed his happiness at the opening of the latest branches of the Jumla Market chain in New Alamein City, which is one of the most important major projects implemented by the state in recent years.
He praised the easy procedures provided by the Authority, which reflect the directives of the Minister of Housing to quickly complete procedures for investors and provide all means to start investment activity quickly.

He explained that the branch is the fifth for Jumla Market on the North Coast, and the new branch, like all branches of the chain, will provide all the needs of the home and family, and the distinguished location of the Jumla Market branch in New Alamein City will ensure the provision of services to customers on the North Coast as a whole.

He revealed that the total investments that will be pumped into the construction of the Jumla Market branch in New Alamein City are about EGP500m.

Al-Taamir Real Estate Development Company is responsible for developing and marketing major projects for the New Urban Communities Authority.

TOREC DEVELOPMENTS was established in 2015 under the name “TOREC DEVELOPMENTS – First Real Estate Development” with a shareholder structure consisting of the “New Urban Communities Authority” and “First Real Estate Finance Company”, in addition to “Bank Misr Iran”, “Med Bank”, “Holding Company for Investment and Development”, “Misr Insurance” and “Misr Life Insurance”. The company was established with a capital of EGP5 million pounds, which was raised in a short time to 50 million pounds, then to 124 million pounds in 2018.

 

 

With the beginning of 2021, it took a new path towards expanding in the Egyptian market and working on diversifying its activity, to include real estate development in addition to marketing the projects of the New Urban Communities Authority.

 

The company’s ambition to grow and develop led to the appointment of a new executive management team in August 2021, with Engineer Mohamed Anwar Hilal selected as the executive director. In 2022, the company’s capital was increased to 500 million pounds, and the New Urban Communities Authority decided to increase its ownership of the business to roughly 67% of the entire shares.

Egypt and DXC Luxoft Empower Automotive Software Talent for Global Industry

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Egypt and DXC Luxoft Empower Automotive Software Talent for Global Industry

Under the Patronage of Egypt’s ICT Minister, ITIDA, ITI, and DXC Luxoft Graduate Middle East’s First Certified Android Automotive Engineers

Cairo, Egypt – Thursday, December 19, 2024 – As the automotive industry shifts toward software-defined vehicles, with major brands adopting Android Automotive, the demand for skilled professionals is escalating. Despite limited training programs in this niche across the MEA region, Egypt has emerged as a leader.

Egypt

 

In collaboration with DXC Luxoft, ITIDA, and the Information Technology Institute (ITI), Egypt has launched the first specialized Android Automotive training program in the region, certifying its first cohort of professionals.

This initiative underscores Egypt’s position as a key player in bridging the regional talent gap in automotive software. By aligning with global trends, Egypt is not only addressing industry demands but also reinforcing its status as a regional hub for high-value tech talent, prepared to lead in one of the world’s most advanced technology sectors.

A Program Driving Impact

Launched in July 2024, the Android Automotive Training Program is designed to equip a new generation of engineers for the rapidly evolving automotive software industry. With 28 graduates now certified and employed at DXC Luxoft, the program highlights the impact of public-private partnerships in fostering innovation and creating job opportunities.

The six-month program covers essential skills such as Linux, C++, Kotlin, Cybersecurity, and platform integration, providing participants with specialized expertise in Android Auto and Android Automotive OS. This initiative not only develops local expertise but also addresses the global need for skilled automotive software professionals.

Egypt’s Strategic Advantage

At the graduation ceremony, Dr. Amr Talaat, Egypt’s Minister of Communications and Information Technology, emphasized the program’s alignment with Egypt’s broader strategy to empower its youth with future-ready skills.

“This initiative reflects our commitment to nurturing Egypt’s digital talent and strengthening our position as a global hub for high-value services in automotive software and beyond. By meeting global industry needs, we are enabling Egyptian youth to secure premium job opportunities while contributing to economic growth,” said Talaat.

The event was attended by senior leaders, including Mr. Loth G. Mauch, Executive Vice President of Luxoft, Dr. Michael Dinkel, Senior Vice President of Automotive Engineering, and Eng. Amr Taher, Managing Director of Luxoft Egypt, among others.

Egypt as a Magnet for Global Talent and Investment

DXC Luxoft’s decision to anchor its Android Automotive operations in Egypt reflects the country’s growing appeal. With a dynamic, multilingual workforce and over 730,000 university graduates annually—many specializing in IT and engineering—Egypt offers a vast pool of talent at competitive costs. The country’s proximity to Europe also makes it an ideal location for global tech companies seeking scalable innovation.

Government Support and Visionary Leadership

Egypt’s success in attracting global tech companies like DXC Luxoft is driven by strong government support and strategic initiatives. ITIDA plays a pivotal role in aligning talent development with industry needs, enabling businesses to scale while ensuring access to a highly skilled workforce.

“The automotive software industry is undergoing a significant transformation. By tailoring programs like this, we are not only meeting industry demands but also positioning Egypt as a leader in this transformative field,” said Eng. Ahmed El Zaher, CEO of ITIDA.

From Software to Security: Egypt’s Growing Tech Ecosystem

Beyond automotive software, Luxoft’s operations in Egypt extend to cybersecurity testing and compliance. Certified by TÜV SÜD for Cybersecurity Management Systems (CSMS), Luxoft’s Cairo office is a center for advanced data protection and compliance solutions.

“We are proud to celebrate the graduation of a cohort of talented engineers who have excelled in the Android Automotive training program. Their success marks a milestone for Luxoft Egypt as we continue to build a hub for innovation,” said Eng. Amr Taher, Managing Director of Luxoft Egypt.

A Catalyst for Growth and Investment

The success of the Android Automotive Training Program showcases Egypt’s potential as a global tech leader. By continuously nurturing talent and attracting strategic investments, Egypt is solidifying its position as a key player in the global technology landscape, driving growth in sectors like embedded systems, IC design, automotive software, and cybersecurity.

Automotive software and future mobility solutions in Egypt have seen unprecedented growth, fueled by rising investment from global IC design and embedded systems companies. This surge is driven by Egypt’s abundant pool of skilled software developers and engineering professionals, placing the country at the forefront of the global talent race in the high-tech sector.

 

Additionally, local companies in these highly specialized fields have achieved significant success, securing business contracts with major global players and leading automakers, solidifying Egypt’s position as a competitive hub for automotive technology and innovation.

A New Era in Digital Content Creation: Egypt’s Top Industry Leaders Launch the “Content Player Awards”

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A New Era in Digital Content Creation: Egypt’s Top Industry Leaders Launch the “Content Player Awards”

Cairo, Egypt, A groundbreaking initiative is set to revolutionize the digital content landscape as the Content Player Awards (CPA) launches in April 2025. This trailblazing event aims to celebrate and advance the digital content industry, ushering in a new era for creators, brands, and media leaders across Egypt and the Middle East.

A New Era in Digital Content Creation

The CPA is a collaboration between three powerhouse organizations, each bringing distinct expertise:
• Tayarah: Egypt’s pioneering content hub, renowned for fostering creativity and innovation among content creators in the region.

 

• Ievents: The masterminds behind iconic events such as the Gouna Film Festival (GFF) and the Egypt Entrepreneurship Awards (EEA), ensuring that the CPA is immersive and impactful.
• DigiSay Group: The region’s leading digital media group, leveraging global expertise and platform access to amplify the CPA’s reach.

The CPA kicks off with “The Playground”, a two-day interactive event featuring workshops, panel discussions, and networking opportunities. This dynamic forum will showcase cutting-edge tools in digital content creation while fostering collaboration and innovation among participants.

The celebration will culminate in the Content Player Awards Ceremony, where the region’s top content creators, brands, and influencers will be honored for their contributions to digital storytelling. Industry leaders, media professionals, and celebrities will gather to recognize the power of content in shaping the future.

Stay tuned for further updates by following CPA’s official social media channels.

Under the theme “The Regional Platform for Digital Industry”

Posted on by aberabozaher

Under the theme “The Regional Platform for Digital Industry”
FDC Summit Announces Details of Its 7th Edition in April 2025
Signing a collaboration agreement to strengthen the event’s role in industrial growth. The summit will host the first R&D Forum, along with the unveiling of the first African Cybersecurity Index.

 

 During a press conference announcing the new name of the summit, Future of Digital Countries, the organizing committee of the FDC Summit, the regional platform for digital industry, revealed its vision for the 7th edition. The official opening will be held at the Al Manara International Conference Center from April 28 to 30, 2025, with the exhibition and conference events hosted at the Egypt International Exhibition Center.

At the press conference, Eng. Tarek Shabaka, representing the FDC Summit organizing committee, signed a collaboration agreement Synergies for International and Strategic Studies, represented by Eng. Khaled El-Sayed. The agreement aims to define the summit’s future development strategy and chart a roadmap for its regional, African, and global expansion.

The Regional Platform for Digital Industry

Eng. Tarek Shabaka, Chairman of the FDC Summit Organizing Committee, stated: “We are keenly aware of the importance of the specialized exhibitions and conferences industry in Egypt and its constructive role in developing the information and communications technology sector.

 

This reflects our commitment to fostering and advancing a regional platform for the digital industry through the necessary integration with all stakeholders to drive industrial development and solidify Egypt’s regional position on the global exhibitions and conferences map.

 

Notably, the FDC Summit serves as one of the most prominent events contributing to projecting a positive image that attracts global investments to the Egyptian market and highlights the competitive advantages of local expertise and efforts in the digital revolution.”

 

Added: “The 7th edition of the FDC Summit will witness remarkable participation from a number of distinguished local and international strategic partners. This will be evident in the upcoming edition, through numerous international contributions and the presence of many leaders from the telecommunications and information technology industries, decision-makers, companies, innovators, investors, and entrepreneurs.”

From her side, Dr. Abeer Shakweer, Assistant resident representative for inclusive growth and innovation of (UNDP), announced the outcomes of participation in the previous edition of the FDC Summit. These outcomes included the launch of the Misinformation and Disinformation Project, which linked the recommendations of the high-level panel discussion to the implementation of a training program targeting specific groups, including youth and media professionals.

 

The program involved the preparation of training materials in both Arabic and English, as well as the qualification of 25 trainers, 100 young participants, and 50 media professionals to contribute to the program’s implementation and promote the necessary awareness. She also noted that the upcoming edition will witness further collaboration in this regard, the development of the program, and an increase in the number of beneficiaries.

 

“The 7th edition of the FDC Summit will focus on showcasing successful business models in various international digital fields, with an emphasis on best practices for knowledge exchange and exploring opportunities for regional collaboration. This aims to enhance the added value of the event and maximize its role in driving economic development in alignment with government efforts and the aspirations of the private sector.” stated Eng. Ahmed Abdel Latif, a member of the FDC Summit’s Advisory

 

It is important to point out that the 7th edition of the FDC Summit will be launched as a comprehensive event for the IT and telecom sectors.

 

In addition to the most recent advancements in the cybersecurity field, it will address several important subjects, such as digital transformation, infrastructure, the data center business, and cutting-edge technologies like virtual reality, the Internet of Things, and artificial intelligence.

 

Additionally, the summit will include a number of events, such as the FDC Roundtables, which will focus on exploring the requirements of different sectors within the digital transformation ecosystem; the FDC Research Forum, the first forum for research and development; and FDC Stars, which will feature the organization of the first Investors Lounge for Arab and African investors, as well as the launch of the first Cybersecurity Index in Egypt and Africa.

MIDAR aims to lead in the field of smart megacities by developing advanced and sustainable cities, including “Mostakbal City” and “MADA.”

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MIDAR aims to lead in the field of smart megacities by developing advanced and sustainable cities, including “Mostakbal City” and “MADA.”

Engineer Ayman Elkousey, during a television interview on CNBC, stated that MIDAR’s investments in “Mostakbal City” have surpassed $7 billion, while “MADA” targets $14 billion with plans for local and regional expansion.

MIDAR Expands Operations in Egypt, Partnering with Top Regional Developers to Shape Future Cities and Communities.

MIDAR

 

MIDAR for Investment and Urban Development, the founding and master developer of “Mostakbal City” and “MADA” in East Cairo, continues to assert its leadership in the Egyptian real estate development sector through ambitious expansion plans that reflect a comprehensive future vision. These plans include increasing investments in new projects at both local and regional levels, aiming to enhance its capabilities in line with Egypt’s Vision 2030 for sustainable development, focusing on infrastructure development and improving quality of life.

 

During a television interview on CNBC, Engineer Ayman Elkousey, Managing Director and CEO of MIDAR for Investment and Urban Development, explained the company’s ambitious vision and future plans. Elkousey confirmed that MIDAR seeks to achieve a qualitative transformation in the concept of urban development through massive projects based on sustainable smart city standards. Elkousey pointed out that the company owns a total land area of 46 million square meters distributed between “Mostakbal City” and “MADA,” both designed to meet the needs of future generations, incorporating the latest technological innovations.

 

 

The CEO of MIDAR highlighted that “Mostakbal City,” one of the most important fourth-generation cities, has proven successful as a model for smart cities, attracting more than 20 developers and investors, and currently accommodating approximately 500,000 residents. The total investment value in the city has exceeded $7 billion, making it one of the most prominent 4th generation smart cities in Egypt. Based on this success, MIDAR announced the launch of the “MADA” project in 2024, which extends over an area of 25 million square meters and aims to accommodate 500,000 residents, with investments expected to reach $14 billion.

 

“MADA” will be among the first fifth-generation cities in Egypt, relying on artificial intelligence and the Internet of Things (IoT), enhancing MIDAR’s position as a leading developer in the field of smart cities.

Elkousey emphasized that MIDAR was the first Egyptian company to obtain an IoT license from the Telecommunications Regulatory Authority, which promotes the use of advanced technology in its cities to improve the quality of life in its communities. Elkousey added that the company relies on smart infrastructure that supports integrated systems for managing transport, energy, and utilities, aiming to provide sustainable and environmentally friendly solutions.

As part of the company’s efforts to achieve sustainability and enhance its ability to provide integrated services for investors and developers, Elkousey noted that MIDAR has established a group of specialized service companies to support its cities, such as “CIRCUIT,” responsible for electricity distribution and power station maintenance, “WAYZ,” which develops a sustainable and environmentally friendly transportation solutions, and “CTRL” for city facility management.

Engineer Elkousey explained that the geographical location of MIDAR’s lands represents a significant competitive advantage, as they are located in a strategic area in East Cairo, making it a pivotal point between New Cairo and the New Administrative Capital.

 

The location is characterized by its proximity to a comprehensive network of modern transportation means, such as the monorail, light rail transit (LRT), and high-speed trains, along with new roads and axes. This unique connectivity enhances the value of MIDAR’s cities as investment hubs, providing the ideal balance between residential and commercial areas, supporting the company’s vision of creating integrated and sustainable cities.

Elkousey added that MIDAR enjoys strong financial support from major banking institutions such as Banque Misr, the National Bank of Egypt, and the National Investment Bank. These partnerships contribute to providing financial flexibility and discipline, ensuring the execution of the company’s vision with high quality and efficiency, while also enhancing the confidence of local and regional investors in MIDAR’s ability to achieve its ambitious vision.

In conclusion, Engineer Ayman Elkousey stated that MIDAR’s future vision extends beyond the local market, as the company has set an ambitious plan for expansion into regional markets in line with its strategy to enhance its presence in the region. He explained that the company is currently negotiating with prominent regional developers to enter into strategic partnerships aimed at developing major residential and commercial projects. These projects, focusing on sustainability and integration, target the growing needs of the regional market and offer an innovative model for urban development.

Beta Real Estate Development launches its latest project on an area of 20 acres

Posted on by Fatma abdelhamed

Beta Real Estate Development launches its latest project Beta Residence on an area of 20 acres in the 6th of October City with investments of EGP5 bn

With a fresh concept and distinctive designs that mostly rely on views of green spaces intermingled with water bodies and waterfalls, Beta Real Estate Development Co. unveiled its most recent project,

Beta Residence Compound, in October 6th, City. The units come in a range of sizes and are reasonably priced.

With its most recent project, Beta Residence, Beta Real Estate Development writes a new success story for the company.

The company started out in real estate development in 1993 by investing in new cities like Mostakbal City and 6th of October.

It then implemented a series of unique and integrated real estate projects that helped to bring life to the city, increase its added value, and draw in more investment.

,At a press conference attended by the company’s executives, success partners from major consulting firms

and members of the media, Beta Real Estate Development Company Chairman and Managing Director Eng. Alaa Fikry revealed the specifics of the “Beta Residence” project,

which boasts a prime location right on the Fayoum Tourist Road and has investments exceeding £5 billion.

According to Eng. Alaa Fikry, Beta Real Estate Development is eager to work with a team of partners who enhance the business and help build distinctive communities with excellent quality and creative designs.

In order to produce a unique and innovative product that adds value to the market,

akin to the numerous projects carried out by Beta Real Estate Development Company over more than 30 years,

it has collaborated with a group of businesses that specialize in design and implementation, led by Okoplan, the project’s general consultant, and Mito Consult for network and infrastructure works.

The company’s brand name was changed from Beta Egypt for Urban Development to Beta Real Estate Development in order to activate its new strategic plan,

which is based on offering cutting-edge and creative visions for the Egyptian real estate market.

Eng. Alaa Fikry went on to say that the new project is in line with the company’s new identity and way of thinking.

He also mentioned that the “Beta Residence” compound spans 20 acres and that the main goal of the project designs is to create a cohesive community.

As a result, the project’s aesthetic elements—which deviate from the norm in the real estate market—

were meticulously considered throughout the design phase and culminated in the architecture of the buildings and

residential units. These elements included landscape, pedestrian pathways, and water features that were influenced by Mediterranean country styles.

With a view of the social club, green areas, and seating places, “Beta Residence” benefits from the unique services of a broad pedestrian path called “Spine” that runs the length of the project, beginning at the front entrance.

The creation of pathways for strolling and taking in the scenery away from the highways for cars was one of the primary goals of the project when it was designed.

This shows that the highest standards of sustainability, care for the environment, and healthy living have been adopted.

Along with a commercial area, a children’s play area, and auto charging stations,

the project also offers a leisure area that includes the Beta Sports Club, a gym, a swimming pool, waterfalls, and lounging places surrounded by open spaces and nature.

770 units with opulent double-height entrances and two- and three-bedroom apartments with semi-finished spaces that range in size from 90 to 220 square meters are available in the Beta Residence project.

With a reservation down payment starting at 5% of the unit value, payment terms of up to 8 years, and delivery within 4 years, the company is offering the project with attractive discounts during the first launch phase.

In the Beta Residence project, Beta Real Estate Development Company offers a design that gives the majority of units a clear and unique perspective of the vast areas and green spaces. Ground floor homes also have private gardens and an underground garage.

In East and West Cairo, Beta Real Estate Development Company has carried out a number of unique real estate projects over the course of more than 30 years. These projects ranged from residential to administrative to commercial to sports, and they were all success stories in offering an integrated product with the best quality and after-sales service. To date, more than 25,000 people have enjoyed the projects and services of Beta Real Estate Development Company.

In East and West Cairo, Beta Real Estate Development Company has completed and managed ten residential, commercial, and sports projects. It is currently beginning work on its eleventh project, Beta Residence. Due to its meticulous attention to detail and eagerness to execute projects ahead of schedule and with specifications that surpass those initially agreed upon in the contract, Beta Real Estate Development Company has elevated the slogans of credibility, quality, and devotion since its incorporation.

Kingston Technology Outlines Strategic Vision for 2025

Posted on by Fatma abdelhamed

 .,Kingston Technology Europe Co LLP an affiliate of Kingston Technology Company, Inc

a world leader in memory products and technology solutions, today announced its bold strategic vision for 2025 signaling a transformative era for the industry.

,With a focus on groundbreaking advancements, emerging market expansion, and a commitment to innovation

,Kingston is set to redefine performance benchmarks and meet the rapidly evolving demands of AI

.machine learning, and high-performance computing

Through cutting-edge technologies and forward-thinking strategies, Kingston aims to lead the charge in shaping the future of technology and empowering industries worldwide.

As the technology landscape continues to evolve, Kingston anticipates groundbreaking progress in memory and

storage technologies. The continuous widespread adoption of DDR5 DRAM and PCIe Gen 5 SSDs will redefine

.performance benchmarks with enhanced speed and efficiency, enabling users to unlock unprecedented possibilities

This technological leap aligns with the growing demand for high-performance computing solutions fueled

.by advancements in artificial intelligence (AI), machine learning (ML), and gaming industries

Kingston is prepared to meet these dynamic demands with cutting-edge products that empower innovation and enable transformative growth.

Recognizing the immense potential in emerging markets, Kingston is exploring opportunities to potentially expand its global footprint.

By adapting its products to meet the diverse needs of consumers worldwide, the company continues to support technology adoption in new geographies and drive economic progress.

At the heart of this vision is Kingston’s unwavering dedication to research and development,

which fuels the creation of next-generation memory and storage solutions that redefine performance, reliability, and scalability.

Laurent Sirgy, Director, Southern Europe, Middle East and Africa (SEMEA) at Kingston Technology commented: “The year 2025 will be marked by an acceleration of artificial intelligence particularly with generative AI coupled with robotics. All AI-powered solutions will contribute to increased efficiency, cost

reduction, and ultimately, bottom-line profitability. In addition, quantum computing will be a point of interest, offering higher computational power and unlocking new realms of innovation.”

:Khalil Yazbeck, Business Development Manager – UAE, Kuwait, Qatar and Oman, Kingston Technology added

,The future of technology in an AI-driven world is one of limitless possibilities. By 2025″

we envision a landscape where AI seamlessly integrates into every facet of life driving unprecedented innovation and empowering individuals and businesses alike. At Kingston,

.we are not merely adapting to these changes, we are actively shaping them

Through strategic investments in research, exploring emerging markets, and the relentless advancement of our technology portfolio, we are paving the way for a smarter, faster, and more connected future.”

For more information visit kingston.com.

About Kingston Technology Europe Co LLP

Kingston Technology Europe Co LLP and Kingston Technology Company, Inc., are part of the same corporate group (“Kingston”). Kingston is the world’s largest independent manufacturer of memory products. From big data to IoT devices, including laptops, PCs, and wearable technology, Kingston Technology is dedicated to delivering top-tier product solutions, service, and support. Trusted by leading PC manufacturers and global cloud providers, we value our long-term partnerships that help us evolve and innovate. We ensure every solution meets the highest standards by prioritizing quality and customer care. At every step, we listen, learn, and engage with our customers and partners to deliver solutions that make a lasting impact. To learn more about Kingston Technology and our “Built on Commitment” vision, visit Kingston.com.

AE Media production company succeeds in achieving its targets in 2024

Posted on by Fatma abdelhamed

AE Media production – AE for Advertising and Publicity-, announced its success in achieving its targets

,and cooperating with a large number of success partners during 2024

as it plans to expand its business in Egypt threefold, by signing new cooperation contracts with the participation of new real estate developers.

,Besides the company managed to meet the aspirations of its clients, making it a true success partner for them

.as the company also aims to achieve further growth in its business during 2025

Dr. Abdel Rahman Essam, AE Media production CEO, said that his company has already succeeded in integrating

its expertise and work with its success partners, as they became a part of the company that implements advertising

and documentary work for its projects, noting that the company’s clients are not dealt as a project that will end, but as a true success partner.

He added that his company succeeded during 2024 in increasing the number of its clients from real estate companies,

,which enabled it to have long-term partnerships with many real estate companies

and provide innovative and different works in projects inside and outside Egypt for the benefit of leading real estate development companies,

pointing that the companies for which advertising, media and documentary work was implemented witnessed a qualitative turn in the nature of their work and enhanced communication with their clients.

,He pointed that they consider 2024 as the year of qualitative transformation for AE Media production

as during this year, they managed to enhance their expertise, whether with their existing partners or through cooperation with new companies in the real estate market,

besides their success in presenting a realistic picture of the projects they work on, which clarifies to the client all the developments taking place in his project, which reflects trust between the client and the real estate developer.

He showed that the most prominent partners for AE Media production’s success in 2024 are “Ebni Real Estate Development Company”,

“La Sirena Group”, “Centrada Development”, “Concrete”, “Emirati Reportage”, and “Nawasi Real Estate” in projects owned by them inside

and outside the Egyptian market, in addition to cooperation with “Home Town Real Estate Development“,

,”Serak Real Estate Photography”, “Golden View Development”, “Anchor Real Estate Development”

and many other companies, which enlarges the company’s portfolio of projects it is working on to more than 40 projects since the beginning of this year.

He pointed that based on this strong success during 2024, it is looking forward for more success during the new year,

as the company aims to expand the projects it is working on threefold during 2025,

in completion to the boom achieved by the company over the course of 6 years since the launch of its work in the Egyptian market, noting that the company will celebrate the 7th anniversary of its work next year.

Toledo Development debuts Layana Residence North Coast in North Coast

Posted on by aberabozaher

Toledo Development debuts Layana Residence North Coast in North Coas

Toledo Development has announced the launch of its latest project, Layana Residence North Coast, located at a prime site at kilometer 70 in the North Coast, spanning over 52 feddans. One of the project’s key competitive advantages is its strategic location, offering direct sea views and proximity to Sidi Abdel Rahman and El Alamein.

Eng. Mohamed Hammam, Chairman of Toledo Development, stated that this project raises the company’s investment portfolio to EGP 9bn.

The launch is part of a robust expansion plan focused on diversifying its project portfolio and providing multiple options for clients seeking exceptional developments.

Toledo Development

Hammam said that the project is a fully integrated residential and tourist development, comprising 1,968 units of various sizes. The project offers a wide range of services to ensure the highest standards of luxury, including a private beach with water sports areas, recreational facilities such as a cinema, amusement parks, cafes, a sports club, a spa, fitness centers, and a commercial area featuring shops and diverse restaurants. Additionally, the Layana Residence includes a host of extra services provided by the company.

 

 


He noted that the company was keen to deliver a fully integrated project offering the highest standards of luxury for its clients

. The project includes comprehensive hotel-style services, most notably a clubhouse, high-speed internet, health services such as a spa and beauty salons, as well as security and maintenance services, daily unit cleaning, and room service.
He further pointed out that the project boasts stunning sea views of the Mediterranean, a modern design, high-end amenities, and a strategic location close to key tourist and entertainment areas.

He disclosed that the launch of this project comes in light of the company’s strong successes and outstanding track record. Toledo Development has successfully executed multiple projects in both Saudi Arabia and Egypt.

Among these projects is Gardenia City Walk Mall, which hosts top global brands and provides an exceptional shopping experience, in addition to other commercial centers such as Al-Tamimi Markets in Riyadh.
Moreover, the company has successfully delivered residential units to more than 500 clients in its projects in New Cairo, reflecting the company’s commitment to providing the highest quality standards and adhering to delivery deadlines.

“These projects reflect the company’s strong expertise in a diverse range of developments, including residential and commercial projects in both the Egyptian and Saudi markets,” he said. “The company has succeeded in gaining customer satisfaction through delivering high-quality projects on time, which enhances its credibility and the trust

clients have in it.”

 

 


Hammam explained that the company’s extensive experience, robust financial position, and strategic vision all reinforce its expansion plans for the upcoming period. The focus will be on executing projects in several new cities, including New Cairo, the Fifth Settlement, and the North Coast.

The company aims to prioritize the development of residential and commercial projects, along with investments in environmentally sustainable initiatives, such as incorporating solar energy in future projects, as well as investing in recreational facilities and commercial properties, he concluded.

Central Bank of Egypt Hosts the Inaugural Meeting of the African Financial Stability Committee

Posted on by Fatma abdelhamed

,In line with the presidential directives to foster Egyptian – African cooperation and integration

,and under the auspices of H.E. Mr. Hassan Abdalla, Governor of the Central Bank of Egypt (CBE)

,the CBE hosted the inaugural meeting of the African Financial Stability Committee (AFSC)

which continued for three days, from December 9 – 11, 2024, and aimed at enhancing financial stability across the continent.

Mr. Tarek ElKholy, Deputy Governor of the CBE, launched the meetings – on behalf of the Central Bank of Egypt’s Governor – with the participation of Mr. Waesh Khodabocus, Chair of the AFSC

and representative of the Bank of Mauritius, Dr. Djoulassi Oloufade, Executive Secretary of the Association of African Central Banks (AACB),

as well as several representatives from African central banks and both the Macroprudential and African Cooperation Sectors at the CBE.

In his opening remarks, Mr. ElKholy emphasized, “The grouping of all the African countries in one committee is the seed towards endorsing a more stable and harmonized financial system, leading to a sustainable economic growth. In fact, with all the threats and challenges that the African countries have faced in recent years, it becomes crucial to enhance financial stability across the continent by coordinating the financial stability frameworks implemented in different countries. This will enable us to create Africa’s own bloc and adopt a unified voice for the Continent’s financial stability, thereby underscoring the stability of the African financial systems internationally”.

,The establishment of the AFSC marks a groundbreaking stride

.as this Committee will be the first to issue a Financial Stability Report (FSR) covering all African central banks

The report reflects the development and performance of African financial institutions through a comprehensive risk assessment framework.

,Furthermore, it will play a pivotal role in employing analytical tools, implementing macroprudential policy tools

and recommending preemptive policies against various risks. Accordingly, the Committee aims to contribute in safeguarding the stability through implementing macroprudential policies on the financial system in Africa.

Noteworthy, Mr. Abdalla proposed the establishment of the AFSC during the annual meetings of the AACB, held on September 4, 2024, in Mauritius, contributing to the maintenance of financial stability on the African level, while operationalizing a macroprudential policy.

Jadeer Group reveals expansion plans and strategic partnerships during 2025

Posted on by Fatma abdelhamed

Jadeer Group managed to achieve its targets as regards sales and implementation in its projects during the year 2024.

,Engineer Mahmoud Abu Al -Khair, Chairman of the Board of Directors of Jadeer Group

revealed that the company has developed an integrated plan to expand in the Egyptian market during 2025

as well as concluding many strategic partnerships with global and local entities to provide the highest level of integrated services in the company’s projects.

,He explained that the company will announce, during 2025

,the launch of a new project in the Egyptian market in one of the most distinguished sites

as the project will provide a new and innovative product that contributes value to the Egyptian market, a primary goal for Jadeer Group in its projects.

Engineer Mahmoud Abu Al -Khair said that Jadeer Group accomplished the launch of new stages with its existing projects during 2025,

including the Garnet residence project in New Cairo, which managed to draw the attention of customers and achieved the fully targeted sales during 2024.

,He explained that the project achieved 5 billion pounds in contractual sales in less than 6 months from 2024

where a few units were launched in the project in the first quarter of the year, and other units were launched during the month of September.

The Garnet residence project is located on an area of 14 acres in the Northern Investors Area in New Cairo near the Northern Ninety Street.

It is a project that features a special location near the most famous landmarks of New Cairo and next to the largest projects and is characterized by providing a real estate product that meets the needs of customers

and aims to create an integrated urban community by means of adhering to a set of principles on which Jadeer Group is based, such as building a premium brand that meets the demands of the customer.

The Garnet residence Project is an integrated urban project that consists of residential buildings with 6 floors in addition to a commercial mall, hotel apartments and various services.

The built-up area of the project is 18 % of the total land area, providing significantly varied green spaces.

Engineer Mahmoud Abu Al -Khair added that during 2025, Jadeer Group aims to achieve contractual sales of 10 billion pounds.

Jadeer Group Chairman unveiled the company’s intention to conclude a strategic partnership with one of the major brands to manage hotel apartments in the Garnet residence project.

He also added that the company adopts, during 2025, a major marketing plan that focuses on expanding the promotion of Jadeer Group projects outside Egypt

, either by participating in external exhibitions or concluding strategic partnerships with international real estate marketing companies in order to gain a base of Egyptian clients abroad and foreigners interested in buying real estate in Egypt .

On the Jadeer Group projects in the New Administrative Capital, Eng. Mahmoud Abu Al -Khair said that the company is working in full swing in projects and achieving the highest implementation rates.

Jadeer Group

Jadeer Group was established in 2006 and began its contracting activity and managed to implement major projects for the benefit of senior government agencies as well as senior private sector companies.

With it acquiring more experiences, the company made a decision back in 2010 to expand

the real estate development sector and worked in that important sector in parallel

.with its continued construction and construction activities

The company continued to implement projects in New Cairo and its activities in the real estate development sector grew in 2017,

as Jadeer Group implemented more than 70 projects in New Cairo, Sheikh Zayed and the sixth of October City through its executive arm, Grow Contracting and Construction.

Abdel Fattah El-Sisi met at the Strategic Command Headquarters in the New Administrative Capi

Posted on by aberabozaher

Today, President Abdel Fattah El-Sisi met at the Strategic Command Headquarters in the New Administrative Capi with a number of journalists and media personalities and the head of the State Information Service.

 

The President touched on the developments in the Middle East, including the war in Gaza and relevant Egyptian efforts to reach a ceasefire agreement, exchange hostages and implement humanitarian aid without obstacles.

Abdel Fattah El-Sisi

The Spokesman for the Presidency, Ambassador Mohamed El-Shennawy, said the meeting also addressed the developments in Syria, Lebanon, Libya, Sudan, Somalia, and Yemen, and Egypt’s efforts to resolve these crises. The meeting also touched on water security as a top priority for Egypt and an existential issue.

 

The President opened the door for dialogue, and responded to inquiries.

 

The President confirmed the strength and readiness of the state’s bodies, especially the Armed Forces and the police, to confront any internal or external challenges, stressing that the cohesion and unity of the Egyptians is the first and most important factor in preserving the Egyptian State, explaining that Egypt has gone through the most difficult period in terms of implementing the economic reform plan and achieving development and noted that we were on the right path, which was reflected in the confidence of international financial institutions in the Egyptian economy.

 

The President also referred to the state’s keenness to localize industry to reduce dependence on imports as much as possible, and therefore reduce the demand for hard currency.

 

President El-Sisi also stressed during the meeting that the Egyptian State has made great strides on the path of reform in various fields, and is working to resolve the negative issues to build a strong state that is impregnable in the face of any aggressor.