رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Mass Developments Cooperates with Inspire Integrated to Enhance Investment in “Olin”

Mass Developments signed a strategic partnership agreement with Inspire Integrated, a company specializing in the management and operation of real estate projects.

The partnership aims to enhance the investment value of Mass Developments’ project, Olin Social District in New Cairo, by achieving the highest levels of operational efficiency and project management in line with international standards.

The signing ceremony took place in the presence of senior executives from both companies, including Eng. Atef Monai, Chairman of Mass Developments, and Eng. Mohamed Essam, Executive Director of Inspire Integrated.

Also attending were Ahmed EL- Desouky, Chief Commercial Officer at Mass Developments; Marwan El- Sayyad the Sales Director, Ahmed Essam the Marketing Manager, and the company’s sales sector managers.

The participation of key figures from both entities highlights the strategic importance of this partnership in supporting the company’s expansion and growth plans.

Eng. Atef Monai stated that this partnership aligns with Mass Developments’ vision to enhance the added value of its projects by collaborating with leading specialists in management and operations.

He emphasized that the cooperation with Inspire Integrated represents a significant addition, contributing to improving the quality of services offered within the company’s projects.

He further noted that this collaboration is part of Mass Developments’ broader strategy to enhance the efficiency of its project management, in parallel with its expansion plans for 2025.

He explained that Olin Social District is strategically located on Gamal Abdel Nasser Axis in the Fifth Settlement, directly opposite El Narges Buildings and Villas, a residential area with a high population density exceeding 350,000 residents.

This prime location reinforces the project’s potential as an integrated commercial and entertainment hub, serving a large number of people and enhancing its chances of success.

He highlighted that Olin Social District is not just an ordinary mall but a fully integrated destination combining retail, entertainment, and essential services.

The project includes a recreational area, commercial units, cafes, restaurants, a fitness center equipped with state-of-the-art equipment, a running track, a dedicated Kids area, a governmental hub , a hologram system, and a free high-speed internet network that covers the entire project.

To ensure the highest execution and operational standards, Mass Developments has partnered with ACE Moharam Bakhoum as the project’s executive consultant,

LDP as the engineering consultant, Concept as the construction contractor, and IWG—owner of renowned brands—to provide co-working spaces and virtual office solutions.

Eng. Mohamed Essam, Executive Director of Inspire Integrated, expressed his enthusiasm for this collaboration, affirming that Inspire Integrated is committed to implementing

cutting-edge administrative and operational systems to create a seamless, high-quality environment that meets client expectations and aligns with global trends in real estate project management.

This partnership marks a key milestone in Mass Developments’ strategic vision to optimize project operations, ensuring long-term sustainability and success.

Egyptian Journalists Syndicate and TikTok join forces to promote Digital Literacy for the Second Consecutive Year

The Egyptian Journalists’ Syndicate, in collaboration with TikTok, the world’s leading short-form video platform, conducted a training workshop at the syndicate’s training center.

This was part of an MoU signed last year between the two parties, aiming to raise awareness about the importance of digital literacy, verifying the accuracy of information, evaluating various sources, and delivering engaging digital content.

This workshop stems from the cooperation protocol established between TikTok and the Egyptian Journalists’ Syndicate, focusing on promoting digital awareness and media literacy while increasing knowledge on identifying misinformation and protecting online privacy.

This marks the second workshop TikTok conducted under the MoU, following the first session held in July of last year.

The workshop featured two sessions. The first session addressed best practices for creating engaging content with added value, emphasizing the importance of utilizing the platform’s creative tools, such as sound effects and interactive videos, to enhance the reach and dissemination of digital journalistic content.

The second session focused on addressing misinformation, understanding AI-generated content, and strategies for managing it. It highlighted how to comprehend AI-generated content and its implications, alongside presenting TikTok’s policies regarding this type of content.

The session also shed light on ethical considerations and the future of AI in content creation.

Commenting on the collaboration, Raghdah AlAzab, Head of Communications at TikTok MENA, stated: “We are pleased with our ongoing collaboration with the Egyptian Journalists’ Syndicate to promote awareness of digital and media literacy.

In light of the rapid developments in the digital space, critical thinking and the ability to verify information have become essential skills.

Understanding the difference between reliable and misleading content is no longer optional; it is a necessity that enables individuals to navigate the vast amount of information consciously and responsibly.”

TikTok is committed to building effective partnerships with various institutions to enhance awareness of digital safety, combat misinformation,

and promote a culture of privacy and data protection. Through the development of advanced technologies to monitor inaccurate content and the implementation of strict data protection standards, the platform strives to provide a safer digital environment.

Additionally, TikTok supports educational initiatives aimed at developing digital skills, focusing on the ethical and responsible use of artificial intelligence in content creation.

TikTok

Women’s empowerment in the tech sector in line with KSA Vision 2030

In line with Vision 2030, Saudi Arabia has implemented multiple enabling policies in recent years, and the impact on gender equity is already evident. The latest World Bank data shows that women’s overall representation in the Saudi work force increased from 17.4% in 2017 to 34.5% in 2023.

The tech sector is a prime example of the Kingdom’s growing diversity and inclusion. According to the Ministry of Communications and Information, women’s participation in the Saudi tech industry stood at 28 percent in 2021 – higher than the European average of 19 percent, based on European Parliament data.

At Ericsson, we have had a presence in Saudi Arabia for over four decades, and we are committed to helping the ambitious nation advance its digital transformation and position itself as a global technology leader.

Together with our customers and partners across the Kingdom, we work to equip local female talent with the knowledge and skills to contribute to digital innovation that supports the objectives of Vision 2030.

LEAP 2025 provided us with an ideal platform to reinforce the message that diversity and inclusion are essential for driving performance and creating greater business value, in addition to fostering better working environments.

During the third edition of one of the world’s most attended tech events that take place annually in the Saudi capital Riyadh, we hosted two sessions dedicated to women’s leadership.

We brought together high-level female executives from the Kingdom’s ICT sector to share their personal experience as women in tech and explore ways of making the industry more inclusive.

In collaboration with our partners, we also organized the Girls in ICT event.

We invited young female talents to visit our stands to learn all about the latest technologies and attend an informative session that aimed to encourage them to discover the world of STEM and consider pursuing careers in this field.

Education is the key to inspire and empower the new generation of women to become future leaders. I always believed that ‘The future belongs to learners’, and we all have a responsibility to play in in upskilling young female talents through graduate, internship and mentorship programs.

At Ericsson, we introduced the Gen-E Graduate Engineer Program, tailored for Market Area Middle East and Africa (MMEA).

Gen-E, short for Generation Ericsson, has been designed to hone the technical skills of engineering graduates through comprehensive training on our technology, solutions and delivery methods, alongside the knowhow of our processes, tools and methodologies.

Our teams have collaborated with Saudi universities to provide young talent with world-class learning and career development opportunities.

A prime example is the graduate scheme we launched at our 5G Innovation Hub in Riyadh, joined by 100 local fresh graduates from the nation’s leading universities, including 50 women.

This promising cohort is now helping us blaze new trails in the industry by developing a wide range of 5G use cases across diverse sectors.

We also offer students on-the-job training and mentorship through our senior specialists, in addition to access to Ericsson Educate, our digital learning portal that aims to strengthen ICT skills and increase readiness for jobs in our industry.

Furthermore, initiatives such as our Flash Forward Hackathon, run in partnership with stc, Vonage and King Saud University, enable young talent to actively participate in achieving the goals of Vision 2030.

The competition brings together qualified mentors with the brightest minds from across Saudi Arabia to explore the future of technology in the Kingdom and give their innovations the space to shine.

On a global level, we are supporting girls’ tech education through our flagship program Connect to Learn. To date, we have provided access to digital learning and skills development courses for 485,000 children and young adults in 43 countries.

By contributing to build women’s representation in Saudi Arabia’s ecosystem of innovators and creators, we are empowering female talent to make a significant contribution to shaping a sustainable, connected and inclusive future for the Kingdom.

Central Bank of Egypt Hosts a Delegation from the Bank of Tanzania

In light of Egypt’s commitment to enhance cooperation with African nations and deepen bilateral relations across various sectors, the Central Bank of Egypt (CBE) recently hosted a high-level delegation from the Bank of Tanzania (BOT), headed by its Deputy Governor.

The visit comes within the framework of the joint cooperation program between the two central banks, aimed at fostering knowledge exchange in the fields of digital transformation, FinTech, and payment systems.

Mr. Rami Aboulnaga, Deputy Governor of the Central Bank of Egypt received and welcomed the Tanzanian delegation, reaffirming the CBE’s commitment to strengthen regional collaboration with African nations, by sharing Egypt’s pioneering experience in digital banking services, in light of the technological advancements that have significantly facilitated financial transactions for citizens.

During their visit, the Tanzanian delegation was briefed on CBE’s efforts to align with the global developments in digital transformation, including FinTech, electronic payments, cybersecurity, and data science.

Additionally, they gained insights on the CBE’s strategic formulation and execution of key regulatory frameworks, corporate governance, corporate policies, and human resources management.

This visit underscores the strong and historic ties between the Central Bank of Egypt and African central banks, particularly the BOT, which reinforces the ongoing efforts to bolster regional cooperation, and promote the exchange of expertise and knowledge.

Crown Developments supports its clients’ confidence and enhances its commitment to deliver 250 residential units

Crown Developments announced its success in delivering 250 residential units to its clients in Sheikh Zayed and 6th October cities during 2024, based on its commitment to its clients, which comes within the framework of the company’s keenness to fulfill its obligations towards its clients and deliver projects on scheduled time according to the highest quality standards.

For his part, Ali Saleh, Crown Developments Chairman, assured that the company continues to enhance its leading position in the Egyptian real estate market by implementing projects characterized by high quality, modern designs, and integrated facilities, as well as delivering on pre-agreed dates, which achieves an integrated and unique residential experience that combines luxury, comfort, entertainment, quality, and commitment.

Saleh added that the success that Crown Developments achieved depends on accurate planning, commitment to the highest quality standards, and the usage of the latest construction and real estate development technologies, noting that the company is working on providing integrated residential communities that apply the needs of different segments, while ensuring the delivery of units on the agreed dates without any delay.

He pointed that Crown Developments’ commitment to deliver projects according to the specified timetables, reflects its credibility and keenness to build a long-term relationship with its clients, as the company always seeks to provide added value by offering residential units with international specifications and the latest standards, besides ensuring the highest levels of after-sales service to maintain client satisfaction and confidence.

He added that Crown Developments seeks always to provide an integrated residential experience that combines quality of life and high-end services, within focusing on building projects that align with the vision of urban development in Egypt, making it one of the most trusted and distinguished real estate companies in the Egyptian market.

Crown Developments Chairman assured that the company is currently working on new projects that will be announced soon, aiming to strengthen its presence in the Egyptian market, and providing advanced housing solutions that suit the aspirations of clients looking for upscale housing and guaranteed investment.

He noted that Crown’s strategy is based on thoughtful expansion in real estate projects, concentrating on providing a distinguished residential environment that combines modern designs, integrated facilities, and distinguished locations, which enhances the value of projects and ensures that clients achieve the highest investment return.

He confirmed that Crown Developments continues to provide more projects that align with the vision of urban development in Egypt, and contribute to achieve a boom in the luxurious and medium housing sector, with a constant commitment to quality, transparency, and keeping pace with the latest global trends in real estate development.

The successes achieved by Crown Developments are regarded as an extension to Mr. Ali Saleh, Crown Developments Chairman, in developing both real estate and educational projects together, as he does not only manage one of the largest real estate companies in Egypt, but also owns a group of distinguished schools that contribute significantly to the development of the educational system in Egypt, including: CIs Capital International School, Al Ahram Modern School (AMS), Capital Language School, abd Al Nahar Language School.

According to the strategy of businessman Ali Saleh, investing in education and real estate together reflects an integrated strategy aiming to provide high quality services that apply the needs of future generations, as real estate and education are two sides of the same coin in building advanced and sustainable communities.

كراون العقارية

Funcom announces the dual release and price of Dune: Awakening

,Today, Funcom finally lifted the veil on Dune: Awakening’s release date. The open world

,multiplayer survival game set on Arrakis will come to Steam on May 20! Players can begin their journey today by diving into the brand-new Character Creation & Benchmark Mode

.available now through Steam. Created characters can then be imported into Dune: Awakening at launch

Inspired by Frank Herbert’s legendary sci-fi novel and Legendary Entertainment’s award-winning films, Dune: Awakening is crafted by Funcom’s veteran developers to deliver an experience that resonates with both Dune enthusiasts and survival game fans alike.

Get ready to step into the biggest Dune game ever made with today’s trailer:

[release date trailer direct download] [release date trailer YT (premier)]

.The base game is priced at $49.99, with pre-orders starting soon

.Players who pre-order Dune: Awakening will also receive the Terrarium of Muad’Dib, a beautiful in-base decoration which houses the iconic desert mouse

.Observe him well as he goes about his life, for he is wise in the ways of the desert

Download Dune: Awakening’s full Character Creator & Benchmark Mode today to receive a code for the exclusive Frameblade knife skin that can be redeemed in the game at launch. Once created, the character can be saved and later imported into the game at launch.

.Put your hand in the box. Prepare for your epic rise to greatness on Arrakis by taking the Gom Jabbar test and creating your character

.Fine-tune every aspect of your looks, then choose your home planet, caste, and mentor, be it Swordmaster, Bene Gesserit, Mentat, or Trooper

.The final choice determines your starting abilities, but you will gain access to every School eventually, and can even mix and match abilities from any of them

In addition to character creation, the benchmark mode lets you check your hardware performance and system compatibility while being treated to some epic scenes from the game, including soaring with an ornithopter and a dramatic encounter with a colossal sandworm.

,Dune: Awakening is the most ambitious survival game ever made, set on the most dangerous planet in the universe, Arrakis. Whether a Dune fan or not

.the vast world will immerse you in an epic experience that draws from both Frank Herbert’s sci-fi masterpiece and Denis Villeneuve’s blockbuster movies

.Embark on a journey from scavenging and survival to controlling the planet itself

The spice will flow on May 20 when Dune: Awakening launches on Steam. Download the Character Creator & Benchmark Mode to begin your journey now and hit the sand running at launch.

ABOUT FUNCOM

Funcom is a developer and publisher of games for PC and consoles. Funcom has provided outstanding entertainment since 1993 and continues to expand its track record of more than twenty released games.

Titles include ‘Conan Exiles’, ‘Metal: Hellsinger’, ‘Aloft’, ‘Dune: Spice Wars’, ‘Secret World Legends’, ‘Age of Conan: Hyborian Adventures’, ‘The Longest Journey’, ‘Anarchy Online’, and ‘Dreamfall: The Longest Journey’. For corporate information please visit www.funcom.com.

ABOUT LEGENDARY ENTERTAINMENT

Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to worldwide audiences.

Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $20 billion worldwide at the box office. To learn more visit: www.legendary.com

ABOUT FRANK HERBERT

Frank Herbert (1920 – 1986) created the most beloved novel in the annals of science fiction, DUNE, winner of both the Hugo and Nebula Awards.

He was a man of many facets, of countless passageways that ran through an intricate mind. His magnum opus is a reflection of this, a classic work that stands as one of the most complex, multi-layered novels ever written in any genre.

Today the novel is more popular than ever, with new readers continually discovering it and telling their friends to pick up a copy. It has sold tens of millions of copies worldwide, in more than 40 languages.  Today his literary legacy is managed by his son Brian Herbert, and grandchildren Kim Herbert and Byron Merritt.

Moataz Amin expects an increase in real estate companies’ demand for implementing hotel apartments to support the state’s plan to expand real estate exporting

Moataz Amin expects an increase in real estate companies’ demand for implementing hotel apartments to support the state’s plan to expand real estate exporting

Moataz Amin, Prime Hospitality Management Group founder and CEO, assured that there is high confusion between the concept of international branded residential units management and units that are rented within the hospitality system, both are named “Hotel Apartments” as there is a big difference between the type of real estate product in each of them as well as the nature of the owner’s use of these units, in addition to the type of services provided.

Moataz Amin

 

He showed in his speech during the roundtable held by “Invest Gate magazine entitled “Towards New Horizons for Hotel Living and Hospitality Units in Egypt”, that the concept of residential units under the branded residence is a residential apartment managed by a global brand, as Marriott, Hilton or other globally known brands, with the possibility of the unit’s owner benefiting from it through personal use or renting it for long periods to others achieving return on investment, as these global companies do not offer a rental management service on behalf of the owner, on the contrary to what is currently common or understood in the Egyptian market.

He pointed that this type of units has a high price and high rental cost, so the client can achieve the highest return on investment especially with the high value he paid for the unit, and there has been a strong demand recently for this type of real estate products which aligns with the state’s orientation towards exporting real estate and attracting foreign clients to the Egyptian real estate market.

 

He added that the apartments managed by a local brand such as Prime Hospitality, can manage the rental and hotel service of the apartments for the client’s benefit for short and medium terms, so that all the required hospitality elements are provided in these units and thus attract the foreign and Gulf client, in addition to Egyptian clients from companies and individuals

He noted that providing the services that this client needs, enables a repetition of his experience and usage of these units again with the same brand to ensure the same level of service provided, which aligns with the Ministry of Tourism’s plan now to encourage and regulate this type of residence in Egypt due to the growing demand for it globally

He explained that Prime Hospitality Group achieved in 2024 more than 47 thousand nights in the units it manages under the five brands: “Residence, Select, Holidays, Inn, and Home”, as 48% of its clients repeat the experience with Prime Group again, which reflects the extent of client satisfaction with the provision of the services they need and encourages them to repeat the experience, which leads to achieve a high return on investment to the unit owner.

He revealed that launching a branch of the group in the Saudi market, in addition to the company’s plans to expand in other countries such as Libya, Oman and Morocco during the coming period, which comes within its strategic plan to become a global Egyptian brand.

He pointed that Prime Hospitality Group is the first and largest company specialized in developing, managing and renting residential properties, hotel apartments and vacation homes, whether for individuals or companies, and achieving the highest return on investment from them, especially with the group’s experience in the integrated management of these hotel serviced residential projects, noting that the group seeks to change the levels and concepts of serviced apartments units in Egypt and maximize the return on investment and operating efficiency for property owners and investors and provide distinguished hospitality services to tenants with integrated hotel services with international specifications.

For his part, Khaled El Sayyad, the founder and Chairman of Prime Hospitality Group, expressed his happiness with the company’s sponsorship of this important event, noting that this cooperation is a strong addition to the company and enhances its expansion plan in the Egyptian market, which seeks to sign a number of contracts with new partners to reach 1000 units serviced apartments in preparation for launching some new projects in Egypt, including the Administrative Capital, Heliopolis and New Cairo, in addition to the current areas.

He added that the group currently manages more than 500 units in Downtown, Sheraton Residences, New Cairo, 6th of October, Sheikh Zayed, Mohandesin, Katameya, 10th of Ramadan, Sharm El Sheikh, Alexandria and the North Coast.

MPC decides to keep key policy rates unchanged

MPC decides to keep key policy rates unchanged

 In today’s meeting, the Monetary Policy Committee (MPC) of the Central Bank of Egypt (CBE) decided to maintain the CBE’s overnight deposit rate, overnight lending rate, and the rate of the main operation at 27.25 percent, 28.25 percent, and 27.75 percent, respectively. The Committee also decided to maintain the discount rate at 27.75 percent.  

While the outlook for global economic growth and inflation remains uncertain, some central banks in both advanced and emerging market economies have continued to gradually cut their policy rates. Others have opted to remain cautious in light of unfolding global economic developments.

 

Economic growth remains broadly stable and is expected to continue at the current pace well into the medium term, though it has not yet returned to pre-pandemic levels. This outlook is still subject to risks, particularly from the currently restrictive monetary stance that could dampen demand, as well as the resurgence of protectionist policies and their impact on global trade.

 

With respect to inflation, global commodity prices have shown volatility recently, with forecasts suggesting an increase in their prices over the medium term, especially grain prices. This is still subject to risks, including heightened geopolitical tensions and policy disruptions to global trade.

MPC

 

Domestically, preliminary indicators for Q4 2024 suggest that economic activity grew at a faster pace compared to the 3.5 percent registered in Q3 2024, indicating sustained recovery in economic activity. Real GDP growth in Q3 2024 was primarily driven by the increasing contributions of manufacturing and transportation.

 

While estimates for the output gap indicate that real GDP remains below potential, supporting the disinflation path over the short term, it is expected that the economy will gradually move closer to its full potential by end of FY 2025/26. Regarding the labor market, the unemployment rate declined to 6.4 percent in Q4 2024 from 6.7 percent in Q3 2024.

Annual inflation experienced a slower pace of deceleration throughout the second half of 2024 compared to the first half, stabilizing at 24.0 percent in January 2025. Similarly, annual core inflation remained broadly stable in Q4 2024, recording 22.6 percent in January 2025.

 

While annual food inflation continues to decelerate, recording 20.8 percent in January 2025, annual non-food inflation remains sticky around 25.5 percent on average throughout 2024, reflecting the gradual dissipation of previous shocks.

 

Upside risks surrounding the inflation outlook have increased compared to the previous MPC meeting. This is due to the increasingly uncertain global and regional outlook regarding the impact of U.S. protectionist trade policies and geopolitical tensions.

Nevertheless, headline inflation is expected to decline substantially in Q1 2025, driven by the cumulative impact of monetary policy tightening and the favorable base effect.

This downward trajectory will continue during 2025, albeit at a slower pace given the expected drag effect from the fiscal measures aimed at tightening the fiscal stance. As such, underlying inflation is expected to converge to its historical average over the medium term, suggesting an improvement in inflation expectations.

 

Given the prevailing uncertainty and recent developments, the MPC judges that the current policy rates are appropriate to maintain a sufficiently tight monetary stance.

This will ensure the realization of the projected disinflation path, and firmly anchor inflation expectations. Accordingly, the Committee’s decisions regarding the appropriate time for beginning the accommodative cycle will be assessed on a meeting-by-meeting basis.

Decisions will continue to be made in response to the forecast trajectory and will be sensitive to the prevailing balance of risks.

The MPC will continue to monitor economic and financial developments and will not hesitate to utilize all tools at its disposal to achieve its price stability mandate. This includes steering inflation towards the target by containing demand-side pressures and second-round effects arising from supply shocks.

Monetary Policy Sector

[email protected]

TikTok strengthens its presence with exclusive partnerships for its second annual Ramadan series

 TikTok, the world’s leading platform for short videos, is set to celebrate the Ramadan spirit for a second consecutive year through exclusive partnerships with top publishers across the MENA region.

,Building on last years’ success, TikTok is expanding its collaboration in 2025 with leading publishers, including Peace Cake in Egypt, UTURN in KSA, Arab GT

.and Yasmina in the UAE, to deliver a premium series of Ramadan content

,These partnerships will feature high-quality, episodic branded content designed exclusively for TikTok during the holy month of Ramadan and Eid

heralding a new era in advertising and content consumption as audiences increasingly favor bite-sized, shared entertainment experiences

.During a month rooted in togetherness with family and friends, TikTok is celebrating the Ramadan season as the foundation of its Ramadan 2025 strategy

,Under the theme “Better Together”, the platform highlights the power of connection-where communities unite, products work better together through bundling

.media platforms drive incremental reach, and publishers collaborate with TikTok to elevate entertainment standards

A Dash of Humor with Peace Cake

Egypt’s leading content and media company, Peace Cake, brings ‘Tante Marwa’s Pre-Iftar Talks’ packed with humor. Each episode offers a mix of thought-provoking questions and humorous, fiery responses, all infused with a distinct Egyptian wit.

.At TikTok, our mission has always been to inspire creativity and bring joy”

Through these exclusive series, we’re proud to expand our partnerships across the MENA region, delivering locally produced entertainment that truly resonates with our diverse audience,

.” remarked Shadi Kandil, General Manager of Global Business Solutions for the Middle East, Turkey, Africa, Central and South Asia at TikTok

“Ramadan is a pivotal moment for brands, and these partnerships present a unique opportunity to rethink their marketing strategies – fostering deeper and more authentic connections with audiences. By combining our strengths in community-building and storytelling with the expertise of local creatives, we’re not only unlocking new opportunities for brands to grow but also driving innovation at the intersection of content and technology.”

Enriching Ramadan Traditions with UTURN

,Last year, TikTok and UTURN, a leading publisher born in Saudi Arabia for the MENA region, launched their first adaptation of Fawazeer Ramadan

.which was originally an Egyptian television show featuring riddles presented in musical form – now with a modern twist and TikTok’s native visuals

.Building on last year’s success, the popular show returns with Saudi creators Lama and Mohammed

.The show will be filled with engaging family riddles, to be solved daily before Iftar, making Ramadan moments more interactive and integrating TikTok into seasonal traditions

.Adding to the variety, UTURN also is set to launch Khaleek Jahez for Ramadan, which will see the much-loved creator @hadi hosting an entertaining street interview series in Riyadh

Fashion Forward with UTURN’s Unseen and Yasmina

.Delivering a unique experience this Ramadan, TikTok introduces its first-ever Luxury Style Hub

,The show will be produced by UTURN’s Unseen, a women’s lifestyle, fashion, and beauty platform shedding light on a young Saudi women

,and distributed to the wide audience of Yasmina. This dynamic series will offer style transformations, discussions

.and expert fashion and beauty tips, making it the ultimate guide for embracing Ramadan-centric luxury trends

Culinary Journeys with ArabGT

.’In partnership with ArabGT, TikTok merges culinary art with the automotive industry in ‘Drive for Good

.This series features ArabGT host and content creator Abdul-Aziz Al-Fudaili known as the Saudi Stig, collaborating with renowned chefs to prepare delicious Iftar meals.Each episode is a one-minute journey, seamlessly combining the excitement of the road with the warmth of giving back through food

As an extension to the ‘Drive for Good’ series, renowned TikTok chefs @misho_baeshen and @emadcooking will create deep dive episodes on their accounts showcasing signature Saudi-inspired Ramadan meals in their kitchens.

:About TikTok

.TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy

,TikTok’s global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo

Ericsson unveils new wave of radio, antenna, and RAN Connect products

Expands portfolio with seven new energy-efficient and high-performing Massive MIMO and Remote radios, Indoor 5G solutions, and new open fronthaul products called RAN Connect

The innovations will reduce energy consumption by up to 30 percent, lower operational costs, and cut embodied carbon footprint by up to 50 percent, supporting more efficient network deployments

 The company is on track to offer 130 radio products supporting open and programmable networks during 2025, ensuring flexibility, scalability, and future-proof network evolution

As telecoms industry engagement with high-performing programmable networks ramps up globally, Ericsson (NASDAQ: ERIC) is meeting related future needs through a significant product portfolio boost.

Ahead of Mobile World Congress (MWC) 2025 in Barcelona, the company is introducing innovative new radios, antennas, and open fronthaul solutions called RAN Connect designed to empower communications service providers (CSPs).

With its enhanced portfolio, Ericsson is set to offer 130 radio products supporting open and programmable networks during 2025, outpacing the competition.

These products will make up more than two thirds of the company’s deliveries this year, providing CSPs with the programmability and future-proof network evolution necessary to stay ahead in the industry.

Programmability leverages Ericsson’s many-core architecture and extensive sleep modes within Ericsson Silicon to implement intents such as energy savings without compromising customer experience.

The portfolio enhancements are led by the flagship product, AIR 3266, a wide-band TDD (Time Division Duplexing) Massive MIMO (Multiple Input, Multiple Output) radio with 400W output power in an ultra-slim design.

AIR 3266 boosts spectral efficiency and uplink performance, while reducing energy consumption by up to 30 percent and embodied carbon footprint by up to 50 percent.

It is powered by the latest Ericsson Silicon and features 32-branch transceivers.

Ericsson is also introducing RAN Connect, a set of transformative, open fronthaul solutions that maximize scalability and efficiency.

They allow CSPs to aggregate radio traffic, unlocking the full potential of modern RAN Compute capabilities, and reinforces Ericsson’s leadership in next-generation RAN evolution.

Key products include RAN Connect 6381, an all-outdoor solution supporting 600Gbps capacity with high scalability and efficiency; RAN Connect 6682, a high capacity fronthaul

solution with up to 1.2 terabits per second (Tbps) throughput, ideal for large-scale deployments; and RAN Connect 6681, a versatile 600Gbps indoor option optimized for a wide range of interface configurations.

Mårten Lerner, Head of Product Area Networks at Ericsson, says: “With 5G expected to carry 80 percent of total mobile data traffic by the end of 2030, we see an industry need for 5G equipment that strikes the perfect balance between superior performance, best-in-class TCO, and unmatched sustainability. The ultra-light radios simplify deployment, and the interleaved antennas optimize site usage by integrating multiple M-MIMO frequency bands.

“With cutting-edge hardware designs, we are reducing costs and maximizing efficiency for our customers as they evolve their architectures to deliver high-performing programmable networks that cover all connectivity needs,” Lerner adds. “Sustainability is also central to every solution, leveraging energy-efficient designs, recyclable materials, and passive cooling to meet Net Zero targets. These advancements embody the artistry of network evolution.”

Next-generation radios

The portfolio is further enhanced with more radios, including:

AIR 3285: a dual-band FDD Massive MIMO radio that offers up to four times higher uplink capacity than traditional 4 transceiver solutions. Field measurement also shows that FDD M-MIMO supports offloading of TDD mid-band and FDD low-band, enhancing overall network performance. Weighing only 30kg, this radio is the lightest in its class, resulting in easier and less time-consuming installation. It reduces energy consumption by 30 percent and has a 40 percent smaller embodied carbon footprint.

• AIR 6494 and AIR 3265: AIR 6494 is a next-gen wideband TDD Massive MIMO radio with 64-branch wideband transceivers and 480W output power. It cuts energy use by up to 30 percent.

The next-gen AIR 3265 is an ultra-light, ultra-slim 32-branch radio that offers high EIRP (Effective Isotropic Radiated Power), 25 percent energy savings, and 30 percent reduced embodied carbon. Both radios are powered by Ericsson Silicon.

Radio 4451HP and Radio 4491: Advanced FDD radios that set new standards for performance, efficiency, and sustainability. Radio 4451HP is compact and wideband, reducing size, weight, and energy use by 20 percent, and cutting embodied carbon by 25

percent compared to its predecessor. Radio 4491 delivers 720W output power in a lightweight 30kg design, using 20 percent less energy and 40 percent less embodied carbon.
Ericsson is also introducing the following next-generation innovations:

Indoor Fusion Unit 8828: Enables gigabit speeds indoor 5G in one compact hardware solution for small and medium-size enterprises.

The enhanced 8828 supports multiple operators, and offers double the coverage, extending up to 8,000 square meters (80,000 square feet), and can connect up to eight Radio Dots.

Interleaved Antenna 8001 and 8002: Combines low-band FDD with Massive MIMO TDD and FDD in a single antenna footprint for easy installation and reduced site rental costs,

with upgradable interleaved passive antenna technology, full transparency, and modularity.

New Antenna System portfolio: Precisely engineered antennas to empower high-performing, energy-efficient networks. The new antennas enable superior coverage, 15 percent higher uplink throughput, and up to 29 percent reduced radio output power.

The flagship Antenna 4818 achieves superior energy efficiency with electrical and beam efficiencies of up to 85 percent, combined with exceptional passive intermodulation (PIM) performance, enabling optimized FDD mid-band utilization, improved carrier aggregation, higher modulation and MIMO scheme use.

It supports simplified and sustainable deployment thanks to best-in-class wind load, 37 percent lighter weight and 42 percent reduced embodied carbon footprint.

Power D620: This programmable Smart DC (Direct Current) distribution system enables efficient remote management of DC power, significantly minimizing the need for on-site interventions.

Its dynamic energy slicing capability prioritizes critical services, ensuring extended uptime during critical network events. Also, the zero-watt sleep feature eliminates energy usage during radio sleep intervals, optimizing overall RAN energy efficiency.

Mark Düsener, Chief Technology & Information Officer, Swisscom, says: “If we focus on delivering the right performance when needed and scaling it back when it is not, we can lower our total cost of ownership and strike the right balance. Thanks to Ericsson’s innovative products, we can optimize efficiency while meeting evolving demands.

New use cases and devices will drive up energy consumption, making the infrastructure we build more important than ever.”

Salim Kouidri, SVP Access Network Technology, T-Mobile, says: “Ericsson’s latest line-up of radios, antennas and RAN Connect provides scalable platforms for enhanced network capabilities. As 5G Advanced becomes more integrated, these advancements will elevate the business and customer experience with a more responsive network built around enhanced services like network slicing, 6-carrier aggregation and L4S.”

Kent Wu, Vice President, Access Network Strategy, Planning & Quality, Optus, says: “At Optus, customer experience, cost efficiency, and sustainability are key drivers of our network strategy.

We are thrilled with Ericsson’s new products launches in RAN portfolio, especially AIR 3285 and AIR 3266, which will deliver outstanding performance in shared RAN scenarios in regional Australia with energy savings and reduced embodied carbon, helping us roll out 5G efficiently while staying aligned with our sustainability goals.”

Joe Madden, Founder and Chief Analyst, Mobile Experts, says: “Ericsson’s advancements in Silicon within an open, programmable network architecture is a tremendous step forward in efficiency and flexibility for the network. Keeping up with the yearly cadence of high-performance radios is not easy, but Ericsson has invested heavily to stay ahead of the innovation curve.”

Led by the Central Bank of Egypt The Banking Sector Strengthens its Efforts in Sustainable Finance

 In continuation to the banking sector’s pivotal role, led by the CBE, in achieving Sustainable Development Goals (SDGs)

and Egypt’s Vision 2030, Egyptian banks strengthened their efforts towards advancing the sustainable finance field through the expansion of financial and banking services that integrate environmental and social elements.

In this regard, the CBE has intensified its initiatives to promote sustainable finance by encouraging banks to finance more sustainable economic activities and projects,

including financing the establishment of renewable energy power plants and waste recycling projects, as well as financing micro, small, and medium-sized enterprises (MSMEs).

Additionally, the CBE has prompted banks to innovate products and services for citizens with low to middle incomes, and Persons with Disabilities (PWDs).

In alignment with Egypt’s strategy in sustainable development “Egypt Vision 2030” and the United Nations’ Sustainable Development Goals (SDGs),

Egyptian Banks have innovated more than 24 products and financing programs within the environmental and social sectors, including energy efficiency, renewable energy, agriculture, healthcare, and digital transformation.

Moreover, around 31 banks availed products that have significantly supported the goal of fostering a “Competitive and Diversified Economy”, through supporting sustainable economic growth, enhancing the resilience and competitiveness of the economy,

increasing employment rates and adequate job opportunities, and improving the business environment, as well as empowering entrepreneurial culture, and promoting financial inclusion.

Furthermore, banks have introduced several financing programs aimed at strengthening the social equality.

In accordance with the aforementioned, Egyptian banks have launched financing products that have substantially contributed in achieving 12 of the United Nations’ SDGs, such as offering targeted financial inclusion accounts for the most vulnerable groups, as well as financing schemes for farmers and smallholders, which have enhanced the quality of life of marginalized groups. Banks have also introduced specialized products to address the needs of PWDs, in accordance with the UN’s goal for reducing inequalities.

Additionally, banks have rolled out programs to provide funding for educational tuition fees, aligning with the UN’s goal of quality education. To address the financial needs of women, banks have created customized products and financing programs for women, including financial and non-financial services to women entrepreneurs to contribute in achieving gender equality goal.

Driven by the pursuit of clean energy and climate action goals, banks have launched a number of products, including green financing programs and green bonds.

 It is important to note that the banking sector has shown its dedication to implementing Principles for Responsible Banking issued by the United Nations Environment Programme Finance Initiative (UNEP FI), where the compliance rate of the banking sector reached 75% of the sector’s total portfolio. These Principles aim to establish a sustainable banking system through the banks’ commitment to aligning their strategies with the SDGs, enhancing positive impacts on the environment and society, as well as mitigating risks. They also promote responsible customer engagement to foster sustainability initiatives and stimulate economic activities that ensure prosperity for both current and future generations, while advancing society’s development goals.

In recognition of the CBE’s commitment to sustainable finance, the Sustainable Banking and Finance Network (SBFN) – a member of the International Finance Corporation (IFC), part of the World Bank Group – has upgraded Egypt’s rating in 2024 from “Developing” to “Advancing” in its annual report.

This report benchmarks the country’s progress and outlines member institutions’ efforts to develop and implement national and regional sustainable finance frameworks, in line with leading international trends and best practices.  Notably, Egypt’s rating has been upgraded four times since joining SBFN.

It is worth mentioning that SBFN is one of the most prominent international platforms specialized in sustainable finance, as it represents 72 countries through 96 regulatory and governmental entities from emerging markets. The network promotes the integration of sustainability principles into financial systems towards achieving the national goals and priorities, in addition to enhancing the stability of the banking sectors.

The Egyptian banking sector’s commitment to the Principles of Sustainable Finance is a vital step towards achieving the goals of both national and international sustainable development. This contributes to building a more diversified and sustainable economy that addresses the needs of both current and future generations.

Namaa EXP transforms mall management with the launch of M STREET brand in Heliopolis

Namaa EXP for Mall Management has announced the launch of its new brand, M STREET, aimed at delivering a unique shopping and entertainment experience by attracting top local and international brands under the concept of shopping indulgence.

.The brand will make its debut with the M STREET Heliopolis project

,Karim Ghoneim CEO of Namaa EXP said that Namaa EXP is responsible for managment & leasing process for retail spaces at M Street Heliopolis

.the premium commercial section of Valore El-Thawraa project

.With a substantial investment of EGP 4bn, it is set to become one of the leading shopping destinations in the area

The prime retail sqm features approximately 17,000 sqm of leasable area and expansive outdoor areas, stretching 450 meters along El-Thawra Street—one of the most vibrant streets in Heliopolis, he added.

.Ghoneim pointed out that “M Street” specializes in creating an attractive environment for top brands, facilitating their presence in malls

This marks the beginning of a series of commercial projects under the M STREET brand, set to launch in various developments both within Egypt and internationally.

.He disclosed that the company aims to offer a unique and fully integrated shopping and entertainment experience across Egypt and the Arab world

He further explained that the launch of M STREET aligns with Namaa EXP‘s strategy to develop and manage premium commercial destinations that combine modern shopping concepts with contemporary entertainment elements.

.This approach caters to both visitors and investors, with M Heliopolis being the first step in this ambitious plan