رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

22 فبراير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

SUD showcases key achievements in 2024 and unveils its targets for 2025

Posted on by aberabozaher

SUD showcases key achievements in 2024 and unveils its targets for 2025

SUD targets EGP 7bn in sales and allocates EGP 5bn for construction in 2025

SUD successfully delivers 1,500 units across its projects in 2024 and targets the handover of 3,000 new units in 2025

The third generation brings fresh energy, ambition, and vision under the founders’ strong guidance, says Mohamed Shalaby

Safwa Urban Development (SUD) unveiled its major accomplishments in 2024, marking a year of strong achievements that reinforce its expansion and investment strategy for 2025.

 

SUD

The company also unveiled its upcoming projects and future plans during its annual Iftar event, attended by executives, employees, success partners, and a distinguished group of journalists and media professionals.

 

Mohamed Shalaby, CEO and Managing Director of SUD, highlighted that the company’s investment plan for the current year includes significant investments to accelerate construction rates and ensure timely project deliveries.

 

Shalaby said that the SUD plans to inject EGP 5bn into construction in 2025, compared to EGP 4bn last year, reflecting a rapid pace of development across all its projects.

He added that the company achieved strong sales across all its projects last year, selling 100,000 sqm, including various unit types. This year, SUD aims to achieve sales of EGP 7bn, supported by an ambitious plan to launch new projects.

 

He also highlighted that the company’s total land portfolio amounts to 2 million sqm, noted that SUD has ambitious plans to develop this substantial portfolio, aligning with the state’s comprehensive urban development strategy and delivering landmark projects across Egypt.

 

He emphasized that the company funds its projects through self-financing.

He further pointed out, “SUD is one of Egypt’s leading urban development companies, with a diverse portfolio of projects that have earned it a prestigious position among top developers. Since its inception in 1996, the company has successfully developed 25 projects across various governorates, including advanced residential communities, commercial centers, tourist resorts, medical, educational, and sports projects—all blending modernity with authenticity.”

He disclosed that the company has succeeded across three generations in solidifying its leadership in the real estate market while preparing a new generation to take on key leadership roles. Currently, the third generation holds vital positions within the company, bringing fresh ambition and vision under the strong guidance of its founders.

For his part, Dr. Medhat Shalaby, Chairman of SUD, stated that the company’s strong track record reinforces its ambitious future plans.

Shalaby said that SUD is set to launch fully integrated urban developments, commercial and administrative projects, and hotel units, with details to be announced soon. These upcoming projects will stand out for their unique and exceptional features.

He added, “The volume of unit deliveries is the strongest indicator of a company’s success and commitment to execution, strengthening customer trust. Deliveries turn our plans into reality, and in the past year, we successfully handed over around 1,500 units. This year, we aim to deliver 3,000 units.”

He pointed out that SUD was among the first companies to acquire land in the New Administrative Capital, strategically securing prime locations. Moreover, the company has purchased five plots for five different projects in the capital, with total investments reaching EGP 18bn. This reflects SUD’s confidence in the government’s vision for the city and its commitment to being part of Egypt’s comprehensive urban development plan.

These projects include Capital Heights 1, a 50-acre compound featuring 2,000 residential units, located directly on the central axis and facing the Nativity of Christ Cathedral. In addition to, Capital Heights 2 spans 57 acres and offers 2,450 residential units, including palaces with areas reaching 1,095 sqm. Additionally, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital, covering an area of 30,000 sqm.

 

The fourth project, Hub 2, spans 35,000 sqm in one of the best locations in the New Administrative Capital. It consists of a basement, ground floor, and two additional floors. Meanwhile, Financial Hub is strategically located in the heart of the Financial District and the Banking District.
Eng. Youssef Shalaby, Board Member of SUD, emphasized that the company closely monitors all phases of construction across its projects to ensure strict adherence to scheduled timelines and the highest quality standards.

SUD has already successfully completed and delivered several projects, including High City, where the company welcomed the new year with a special celebration for its residents, Shalaby said.

 

He added, “Our projects in the New Administrative Capital are progressing steadily, with completion rates ranging between 60% and 95% for some developments. Despite surrounding challenges, our commitment to our clients remains unwavering. This dedication drives us to exert continuous efforts, closely monitor economic developments, and adapt with flexibility—earning us the trust of our clients and encouraging repeat investments.”

 

Since its inception, SUD has successfully developed and delivered 7,000 residential units, meeting client expectations and reinforcing their confidence in the company. Through its fully integrated urban communities, SUD has established itself as a key player in Egypt’s real estate market, delivering landmark projects that set new industry standards.

 

He added that one of the most significant projects launched last year was SUD Pixel, located in the heart of Fifth Settlement, New Cairo. The project is a commercial and administrative building spanning over 3,000 sqm. It consists of two basement levels, a ground floor, a first-floor commercial space, and five administrative floors with flexible unit sizes, allowing clients to choose what best suits their needs.

 

Eng. Ali Shalaby, a board member of SUD, stated that SUD Integrated Group owns five subsidiaries operating across various sectors. These include SUD, which specializes in real estate development; Design Makers, a company focused on finishing works and landscaping; Lusial General Contracting, specializing in construction; Safwa International Schools, serving the education sector; and a group of medical companies and pharmacies within the healthcare industry.

This diverse portfolio reflects the vast scale of the group and its extensive economic activities across multiple industries, Shalaby explained.

 

He indicated that SUD collaborates with a vast network of strategic partners across its projects. These include Sabbour Consulting, CAP DMA, Creative ZDC, Arcplan Group, Design Criteria, INJAZ, and ACE Moharram.Bakhoum.

 

 

The company also works with leading construction firms such as Maamar Vision, Modern Constructions, Al Andalus construction, 3M Engineering Contracting, Lusail, Grand Trust, Design Makers, and Concreative. Recently, SUD signed a strategic partnership agreement with IWG, the global company behind Regus, HQ, and IWG brands, to provide world-class workspaces within its developments.

 

He added that SUD holds a diverse project portfolio across multiple governorates, starting with Greater Cairo and the New Administrative Capital. The company is also developing projects in Obour City, including Hai City Compound, which spans 36 acres along the city’s central axis, with the first phase already delivered. Furthermore, SUD is behind Hai City Mall, strategically located on the central axis of Obour City, covering an area of 18,000 sqm.

In Ras El Bar, SUD has developed Sunset 1 compound, a seafront residential-touristic project and the first of its kind in the city. The company has also delivered Sunset 2 resort in New Damietta, offering a mix of apartments and villas to cater to various preferences, along with a range of leisure and service facilities. The project was successfully handed over to clients in 2019.

Besides, Sunset Mall, located within Sunset 2 resort in the New Damietta Chalet Zone, enjoys a prime beachfront location. Another key project is Sunset 3 Resort, spanning 131,000 sqm along the Nile River in Ras El Bar, which has also been delivered to clients.

In New Mansoura, SUD is developing The Pearl compound, a 60-acre project featuring residential buildings and villas. The compound boasts a 550-meter beachfront, along with a clubhouse and multiple commercial malls. With these developments, SUD now serves a customer base of approximately 11,500 clients.

mylo one of the first companies to receive Consumer Finance FRA Approval for Digital Onboarding in Egypt

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mylo one of the first companies to receive Consumer Finance FRA Approval for Digital Onboarding in Egypt

Cairo 16 March 2025- mylo, the innovative fintech company born out of B.TECH, announced that it has received official approval from the Financial Regulatory Authority (FRA) for its fully digital onboarding experience through its Fintech License, making it one of the first companies to offer this service. This landmark achievement represents a transformative leap in Egypt’s consumer finance sector, redefining customer experience by making financial access more seamless, efficient, and entirely digital.

 

mylo

The newly approved digital onboarding process eliminates traditional barriers to financial services by removing the need for wet signatures or in-person KYC verification. This empowers users to onboard and activate their accounts effortlessly, gaining instant access to credit within minutes from anywhere and at any time. The streamlined process reflects mylo’s commitment to leveraging technology to enhance accessibility to financial services across Egypt.

 

Mohamed Khattab, CEO of mylo stated: “This milestone is a testament to mylo’s vision of empowering millions of individuals and businesses with accessible, responsible, and innovative financial solutions, By blending innovative technology with a customer-first approach, we are setting a bold new standard for Egypt’s fintech landscape—revolutionizing the way people access and experience financial services.”

 

mylo’s expansion strategy includes a phased rollout across Egypt’s regions. The service has already launched in most of Upper Egypt including Assiut, Sohag, Qena, Luxor, and Aswan, with Delta cities like Tanta, Mansoura, Banha, Damanhur, and Zagazig already operational. Alexandria and Cairo are scheduled for mid-year, completing mylo’s nationwide coverage.

As a subsidiary of B.TECH, mylo exemplifies the parent company’s commitment to being the first choice for consumers and partners in the home appliances and electronics sector through integrated, quality solutions. This launch reflects B.TECH’s dedication to expanding beyond traditional services, contributing to growth across various governorates, and providing flexible financing solutions tailored to different segments and purchasing capacities.

Mass Developments Targets EGP 6 Billion in Contracted Sales for 2025

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Mass Developments Targets EGP 6 Billion in Contracted Sales for 2025

Amid fierce competition in the Egyptian real estate market, Mass Developments has announced record-breaking

sales of EGP 2 billion in the last quarter of 2024. This milestone reflects the strong market confidence in the company and reinforces its ambitious expansion plans for 2025.

 

According to Ahmed El-Dessouky, Chief Commercial Officer of Mass Developments, the company aims to achieve EGP 6 billion in total sales this year, backed by an ambitious expansion strategy and strategic partnerships with top consulting and management firms.

 

Mass Developments

“The current market is witnessing strong demand for residential projects in New Cairo, driving developers to launch new projects that cater to this growing need,” El-Dessouky stated.

 

As part of its expansion, Mass Developments plans to launch three new projects in 2025, including its first-ever residential development in New Cairo, set for release immediately after Eid Al-Fitr. The project reflects the company’s commitment to delivering high-quality real estate products that combine modern designs with integrated services.

 

To uphold the highest standards of quality and innovation, Mass Developments has established strategic partnerships with leading industry experts. It collaborates with Mohamed Essam, Executive Director of Inspire Integrated, the firm responsible for project management and operations, ensuring top-tier services. Additionally, the company is partnering with architectural consultant Nader Fouda from LDP, who will oversee project designs, and executive consultant ACE – Moharram Bakhoum, supervising execution with the highest levels of precision and quality. The company has also partnered with Mamdouh Fikry, Founder of Concept, responsible for construction, ensuring adherence to top engineering and technical standards.

As part of its expansion strategy, Mass Developments plans to open multiple new branches across Egypt in 2025, enhancing its operational efficiency and supporting its ambitious growth plans.

Furthermore, the company continues to strengthen its market position through its latest project, Olin Social District, strategically located on Gamal Abdel Nasser Axis in New Cairo, facing Al-Narges Villas and Apartments, an area with over 350,000 residents. This prime location gives the project a strong competitive advantage as a fully integrated commercial and entertainment hub designed to cater to a wide audience.

Unlike traditional shopping centers, Olin Social District redefines the concept of commercial destinations by blending retail, entertainment, and essential services into a comprehensive lifestyle experience. The project features a dedicated entertainment zone, retail units, cafes and restaurants, a state-of-the-art fitness center, a jogging track, a children’s area, a government services office, and advanced technology features such as holograms and free public Wi-Fi.

With over 25 years of experience, Mass Developments continues to cement its presence in Egypt’s real estate market, having successfully delivered landmark projects in New Cairo and the New Administrative Capital, with a portfolio exceeding EGP 20 billion in total investments. The company also holds a diverse land bank across East and West Cairo, as well as key provinces and new cities.

Central Bank of Egypt to Learn from its Pioneering Cybersecurity Experience in the Financial and Banking Sectors

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Central Bank of Egypt to Learn from its Pioneering Cybersecurity Experience in the Financial and Banking Sectors

In light of Egypt’s commitment to strengthening cooperation with African states, the Central Bank of Egypt (CBE) hosted a specialized technical team in the field of cybersecurity from Bank of Tanzania (BoT). The visit aimed at offering insights into the Egyptian pioneering cybersecurity experience in the financial and banking sectors, especially Egypt’s Financial Computing Incident Response Team (EG-FinCIRT), which stands as a pioneering and distinguished model in the field of cybersecurity across Africa and the Middle East.

 

 

Central Bank of Egypt

During their 3-day visit, the Tanzanian team responsible for Financial Sector Computer Emergency Response Center (TZ-FinCERT) received a comprehensive overview of EG-FinCIRT’s activities and services, along with the incident response mechanisms implemented for managing cyber threats. The visit aimed to benefit from the Egyptian experience to build and enhance technical capacities of the TZ-FinCERT, in addition to empowering collaboration between both parties in the field of cybersecurity.

 

Dr. Sherif Hazem, the CBE’s Sub-Governor for Cybersecurity Sector, emphasized, “The visits of specialized cybersecurity delegations from foreign central banks, particularly from African countries, reflect the prominent position the CBE has attained in this field. This standing is manifested in the establishment and operation of the region’s first sectorial CERT, in alignment to the evolving global threats facing digital infrastructure”.

 

Dr. Ibrahim Mostafa, Assistant Sub-Governor of the CBE and Director of EG-FinCIRT, highlighted, “The exchange of expertise and the fostering of cooperation among response teams from various central banks have become a critical priority in light of the significant advancements in Cyber-attacks, and the expansion in the use of digital financial technology. We are keen to enhance coordination and cooperation with Incident Response Teams around the world, especially African, Arab and Islamic countries”.

 

Notably, the Tanzanian delegation’s visit is part of an ongoing series of visits from African countries to strengthen cooperation and exchange expertise with the CBE in the field of cybersecurity. During the visit, Tanzanian delegation was briefed on Egypt’s steadfast efforts to enhance cybersecurity at CBE and across the banking sector. This includes the issuance and circulation of Egypt’s first edition “Financial Cybersecurity Framework,” as well as assessing the readiness of banks and financial institutions operating within the sector to manage cybersecurity. Additionally, they gained insights into the inspection, auditing, and approval processes of all digital solutions and FinTech applications before issuing the required licenses and accreditations to operate in the Egyptian market.

Cretik targets $3 million in business volume by the end of 2025

Posted on by Fatma abdelhamed

Cretik -the software development company-, targets to maintain its leading position in the Egyptian market and the Middle East, as the company plans to increase its business volume to reach $3 million by 2025, with increasing rate with $1 million more than last year, besides the company also aims to increase the number of its clients inside and outside Egypt.

Eng. Mohamed Ahmed Abdel Kerim, Cretik head of technology Sector, said that his company is one of the best software companies in Egypt and the Middle East due to the strong experience, successful and distinguished business precedent, in addition to its reliance on specialized human cadres with rare competencies and strong experience, as the company’s work team includes cadres from major international companies such as Microsoft and IBM, which led to achieving strong success for the company in record time since its launch in 2020.

He added that Cretik owns clients database includes 200 company in Egypt and all over the world,aiming to raise them to 300, as the company is present in a number of countries around the world, most notably Saudi Arabia, Emirates, Poland, America, China, Germany and France, and the sectors in which the company operates vary between real estate, financial, industrial, technological, medical and governmental sectors, which has given Cretik strong and diverse experience that qualifies it to cooperate with major companies in all economic sectors.

He pointed that Cretik provides various services including E-Commerce Website Development, Web Application, Mobile Application, UI/UX Design, and Software Development, assuring that his company works according to an ambitious vision based on alignment to the latest global technologies.

He showed that the Egyptian market is witnessing increase in growth in the software sector, which represents a strong opportunity to lead an expansion and achieve the company’s goals during the coming period, so Cretik is committed to provide advanced technical solutions that apply the needs of the market and help companies achieve digital transformation efficiently.

Alienware Announces Six New Gaming Monitors

Posted on by Fatma abdelhamed

Alienware is going all in, unveiling a lineup of six new gaming monitors and launching its highly anticipated Alienware 27 4K QD-OLED Monitor, a CES 2025 Innovation Award Honoree.

It’s a big moment with new additions that span the entire portfolio, helping Alienware reach more gamers than ever before. Clearly, we have a lot to cover today, so let’s take a moment to topline the key takeaways:

.Alienware is strengthening its QD-OLED offensive with three new additions to the family, expanding our lineup to five different QD-OLED models

.Alienware is revamping the fan-favorite Alienware 34 Ultra-Wide QD-OLED Monitor, marking the grand return of an icon that pioneered the QD-OLED gaming revolution

.Alienware is expanding its monitor lineup into new price bands, making Alienware displays accessible to more players worldwide

New AW30 Design Language

Before diving into individual platforms, let’s take a moment to reintroduce AW30—our brand-new design language and the cohesive thread that unites the entire new Alienware Monitor portfolio and extends across the entire Alienware family, bringing a bold, future-forward aesthetic and cutting-edge innovation to every model.

First introduced at CES, our AW30 design language is crafted to evoke a sense of mystery and transcendence that is undeniably Alienware. Representing the next evolution in our design journey, AW30 marks a new era for the brand as we approach our 30th anniversary.

CAPTION: Inspired by extraterrestrial phenomena—most notably the Aurora Borealis—this design philosophy seamlessly blends mystery, performance, and functionality while staying true to Alienware’s iconic identity.

:AW30 brings forward a handful of functional and cosmetic advancements that help customers maintain a clean, organized desk

.Interstellar Indigo colorway: Showcases a bold, striking appearance that pays tribute to deep blue hues found within the celestial cosmos

.AW30 “glyph” iconography: Alienware language that any keen eyes can decode

.360-degree ventilation: Elegantly designed to ensure proper airflow and protect essential components

.Compact base: Designed with a small footprint to help maintain a tidy desk, allowing for optimal keyboard placement and smooth mouse movements

.Simplified cable management: Eliminates the need for a rear cable cover. The convenient stand allows easy port access while keeping cables organized and clean

.Updated OSD UI and AWCC 6.6: Features a cleaner on-screen menu and integrated AWCC support to manage monitor settings directly from your desktop

A Triad of New QD-OLEDs

Our QD-OLED class of monitors sit at the top of the portfolio as our flagship offerings designed to provide the ultimate visual fidelity. Today, we’re enlisting three new QD-OLED displays to join the ever-growing portfolio, expanding Alienware’s lineup to a total of five QD-OLED models.

,When we launched the Alienware 34 Curved QD-OLED (AW3423DW) in 2022 as the world’s first QD-OLED gaming monitor, we established Alienware as the leader in QD-OLED

setting the industry standard for gaming monitors. We’re building on its legacy with the introduction of a redesigned model that makes meaningful improvements to performance and immersion.

The new Alienware 34 Ultra-Wide QD-OLED Monitor (AW3425DW) offers a faster 240Hz refresh rate (up from 175Hz), improved connectivity with HDMI 2.1 FRL, and adds G-SYNC Compatible certification alongside AMD FreeSync Premium Pro and VESA AdaptiveSync.

.With a WQHD (3440×1440) resolution and 1800R curve, this ultra-wide envelops players’ field of view to unlock an expansive gaming and cinematic experience

Next up is the new Alienware 27 280Hz QD-OLED Monitor (AW2725D). Pairing QHD resolution with a high-speed 280Hz refresh rate, it strikes a sweet spot blend of vivid visuals and

ultra-smooth performance that allow it to excel across all genres of gameplay. But the dark horse detail that makes this monitor stand out is its inviting ~$549.99 target price point that makes QD-OLED gaming with Alienware more attainable than ever.

Rounding out the trio is the anticipated Alienware 27 4K QD-OLED Monitor (AW2725Q), which is now available! As you may recall from our announcement at CES 2025, what sets this monitor apart is an impressive pixel density of 166 PPI (pixels per inch),

.which sets a record highest pixels per inch in any OLED or QD-OLED monitor—thus providing gamers with unparalleled visual clarity, speed and immersion

For gamers who are concerned with OLED burn-in issues, you will be pleased to know that all QD-OLED Alienware monitors come with a 3-year limited OLED burn-in hardware warranty giving you that peace of mind while you game.

The Speed you Need for Serious Competitive Gaming

.Collegiate esports in the United States has experienced significant growth in recent years, becoming an integral part of many universities’ athletic and academic programs

.As of 2024, over 200 colleges and universities have established varsity esports teams

.Alienware sees collegiate esports as the next frontier of competitive gaming

To help drive this vision, we’re making esports more accessible by bringing Alienware technology to more institutions. But what about at home? After all, that’s where most gamers hone their skills.

.In this spirit, we’re lowering the barrier to enter 300Hz+ gaming with the unveiling of our new Alienware 25 320Hz Monitor (AW2525HM) targeting a ~$249.99 price

It’s designed for aspiring esports athletes seeking high-performance gaming solutions without breaking the bank. Offering 320Hz refresh rate on a Fast IPS FHD panel, it delivers ultra-smooth visuals and minimal input lag – making it an exceptional choice for playing FPS and fast-paced games.

Alienware QHD Monitors for the Masses

Lastly, Alienware is expanding its monitor lineup into new price bands, making Alienware displays accessible to more players worldwide. The new Alienware 34 Gaming Monitor (AW3425DWM), Alienware 32 Gaming Monitor (AW3225DM),

and Alienware 27 Gaming Monitor (AW2725DM) offer customers a variety of competitively priced QHD gaming experiences in three flavors that cater to any preference in size and screen format.

.34” ultrawide (WQHD) for an expansive eye-enveloping experience

.32” for big desktop gaming in 16:9 standard aspect ratio

.27” for the same performance in a more compact form factor

.They all enable a speedy 180Hz refresh rate and a swift 1ms gray-to-gray response time, ensuring smooth gameplay without motion blur

NVIDIA G-SYNC, AMD FreeSync and VESA AdaptiveSync* certifications eliminate screen tearing, while DCI-P3 95% color coverage and VESA DisplayHDR400 certification make every scene look lifelike and dynamic.

Beko Announces Official Launch of Hitachi Brand in Egyptian Market

Posted on by Fatma abdelhamed

 Beko, Europe’s leading home appliances brand announces the launch of the Hitachi brand in Egypt—a step that not only revives an iconic legacy but also heralds a new era of local production.

With local manufacturing set to begin in the second half of 2025 at the state-of-the-art Beko Egypt Industrial Park, this development reaffirms Beko’s commitment to combining global expertise with strategic local investment.

Marking Hitachi’s triumphant return to Egypt, consumers can look forward to a seamless blend of advanced technology, elegant design, and unmatched reliability—tailored to local needs and designed to enhance everyday living.

Building on Hitachi’s 110-year legacy of quality and innovation, this launch embodies the brand’s enduring purpose: ‘Devoted to Making You Proud for Generations’.

As a trusted life partner, Hitachi is committed to supporting families and enhancing everyday living. Egyptian consumers can look forward to a broader range of innovative appliances designed for modern households.

From state-of-the-art refrigerators with dual cooling and energy-efficient inverter compressors to advanced dishwashers and high-performance vacuum cleaners, each product reflects the perfect blend of Japanese precision and elegant design—hallmarks of the Hitachi brand.

“This launch is not just about reintroducing a brand; it is about embracing a legacy of excellence and innovation,” said Mr. Ümit Günel, Regional Director – Beko North Africa. “Our journey has been defined by continuous innovation and expansion, and today marks a milestone in our commitment to the Egyptian market. With strong local partnerships and investment in modern manufacturing, we are here to reinvigorate Hitachi’s promise of superior quality, reliability, and performance—values that have been at the heart of the brand for generations.”

Operating in 57 countries with over 50,000 employees across 45 production facilities in 13 countries, Beko has significantly strengthened its regional presence in the recent years.

The forthcoming local production, part of a $110 million investment at the Beko Egypt Industrial Park, is set to transform the market landscape, and serve as a strategic export hub for the Middle East and Africa.

“I am excited to see Hitachi’s legacy reborn in Egypt,” added Mr. Atsushi Yamanaka, Managing Director – Middle East at Arçelik Hitachi Home Appliances. “I recall the strength of our presence here 15 years ago, and despite the challenges we faced back then, today’s resurgence—bolstered by the unwavering support of our partners and the integration of local production—fills me with renewed hope. We are poised not only to create history together but to ensure that Hitachi continues to set benchmarks in quality and innovation for future generations.”

This initiative further reinforces the strategic joint venture of Arçelik Hitachi Home Appliances, established in 2021 with Arçelik holding a 60% stake. Combining Hitachi’s world-renowned engineering excellence with Arçelik’s global manufacturing and distribution capabilities, the venture operates with 10 subsidiaries, 2 advanced production facilities, and a dedicated workforce of 5,500 employees, exporting innovative products to more than 65 countries worldwide.

Mountain View Sets Ambitious Sales Target of EGP 150 Billion and Plans EGP 50 Billion in Investments Including EGP 18 Billion for Construction in 2025

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Mountain View Sets Ambitious Sales Target of EGP 150 Billion and Plans EGP 50 Billion in Investments Including EGP 18 Billion for Construction in 2025

• The announcement follows Mountain View’s exceptional achievements and record sales last year, which reached EGP 105 billion, reaffirming its position as one of Egypt’s top three real estate developers for the fourth consecutive year.

 

Mountain View

• Mountain View contributes to the growth of the Egyptian economy by providing over 50,000 direct and indirect job opportunities.

• The company’s achievements have solidified its standing in both the Egyptian and regional markets as one of the leading real estate developers in Egypt.

• Mountain View has signed contracts with more than 100 major contracting and supply companies to execute construction work.

Cairo, March 11, 2025
During its annual operating plan meeting, Mountain View for Development and Real Estate Investment announced its target of achieving EGP 150 billion in sales in 2025 and investing a total of EGP 50 billion, with EGP 18 billion allocated to construction. This follows a year of exceptional achievements that have solidified the company’s position as one of Egypt’s top three real estate developers for the fourth consecutive year.

These outstanding accomplishments have also reaffirmed Mountain View’s position as a strong and leading investor in the local market. The company consistently doubles its target figures annually, demonstrating its confidence in the Egyptian economy and the real estate investment climate.

“Mountain View is a key player in Egypt’s real estate sector, driven by our strong confidence in the country’s economic potential and market growth. We continue to support economic development by generating over 50,000 direct and indirect job opportunities.” Remarked Eng. Amr Soliman, Founder and Executive Chairman of Mountain View. “This year, we have set an ambitious sales target of EGP 150 billion, alongside our ongoing expansion strategy, which began last year with our entry into the Saudi market, bringing our expertise and vision to new territories.” He added.

Echoing this sentiment, Eng. Wael Ezz, Co-CEO of Mountain View, stated, “Mountain View aims to invest EGP 18 billion in construction work for previously announced projects and phases, collaborating with over 100 major contracting and supply companies to deliver its projects on schedule, in line with the agreed-upon timelines with clients. We are committed to increasing our investments each year due to our deep understanding of customer needs, our adoption of emerging trends in the Egyptian real estate market, and our dedication to providing the highest standards of safety, security, and advanced facilities.”

For his part, Eng. Wael Lotfy, Co-CEO of Mountain View, added, “This year, Mountain View is investing a total of EGP 50 billion across a range of future plans, including expanding the company’s land portfolio, which aligns with our annual expansion strategy, having already secured over 6,000 feddans to date. We are also focused on enhancing the daily living experiences of families by offering commercial and community services that cater to the everyday needs of Mountain View families.”

Mountain View continues to lead the Egyptian and regional real estate markets by developing fully integrated urban communities that emphasize sustainable development and enriching the lives of its residents. The company also reaffirmed its commitment to corporate social responsibility through developmental initiatives and educational programs aimed at improving people’s lives and fostering innovation among youth.

OPPO Empowering the Next Generation of Football Legends

Posted on by Fatma abdelhamed

OPPO, a global leader in smart technology, is proud to announce a new collaboration with The Maker Football School, an initiative designed to empower the youth of Egypt both on and off the field.

This partnership goes beyond traditional football training, aiming to provide young athletes with a well-rounded development plan that includes not only football skills but also nutrition, education, communication, leadership, and decision-making skills.

The collaboration features The Maker X OPPO Dream League Tournament, an exciting initiative that seeks to discover the most promising football talent across Egypt.

The tournament will cover multiple governorates, bringing together schools from various regions to scout and nurture the potential of 600 students by the end of the year.

This initiative is in line with OPPO’s core values, reflecting a strong commitment to giving kids a chance to pursue their dreams and step closer to becoming football legends—just like the bold and empowering spirit of OPPO’s brand.

OPPO’s mission has always been rooted in creating and enabling beautiful experiences through the power of technology.

OPPO has remained steadfast in its commitment to helping people discover

Since its founding, OPPO has remained steadfast in its commitment to helping people discover and create more beautiful moments in life. This belief aligns seamlessly with the ethos of The Maker Football School, where empowering the next generation to realize their potential is paramount.

Whether through technology or sport, OPPO strives to give young people the tools they need to build a brighter future.

At OPPO, we understand that empowerment goes beyond devices. That is why we are dedicated to shaping the future by pushing the boundaries of mobile technology and offering more than just phones—we’re offering experiences.

Our products, including the latest generation of OPPO Reno series smartphones, are designed to help young people “Live in the Moment.” These smartphones are more than just technology; they’re tools to seize the present and shape the future,

giving users the ability to follow their passion, express themselves creatively, and make bold moves toward their goals.

Our new brand slogan, “Make Your Moment”, embodies this philosophy—encouraging everyone to live fully in the now and create memories that will shape a richer future.

OPPO is proud to partner with The Maker Football School to continue fostering young talent and empowering the next generation of leaders, both on and off the football field.

Stay tuned for updates on The Maker X OPPO Dream League Tournament and how OPPO continues to drive innovation for a brighter, bolder future.

Market Standard kicks off operations in Egypt with EGP 30bn targeted sales in 2025

Posted on by Fatma abdelhamed

Market Standard, a UK-based real estate brokerage headquartered in London, has announced its entry into the Egyptian real estate market, building on its proven success in the UK.

With ambitious plans, the company aims to generate EGP 30bn in sales for developers in Egypt by 2025, marking a strong and strategic market debut.

Eng. Aboul Fotouh Ghorab, Chairman of the company, stated that entering the Egyptian real estate market is the first step in the company’s expansion into key regional markets, including Riyadh, Abu Dhabi, Morocco, and Greece.

Ghorab emphasized that choosing Egypt as the company’s gateway into the Middle East reflects its strong belief in the market’s potential and its ability to accommodate a modern business model aligned with global standards.

He highlighted that the company operates on three core pillars, namely adopting a cutting-edge marketing strategy aligned with global trends, maintaining a comprehensive vision that combines professionalism and innovation to meet local market needs with high quality,

and leveraging its vast network and diverse client portfolio across multiple countries. These strengths enable the company to create exceptional opportunities for both its clients and the trusted real estate developers it partners with.

Ahmed Mansour, Chief Marketing Officer, stated,

“Our mission is to drive a transformative impact in the Egyptian market by implementing a cutting-edge business model that seamlessly blends global standards with an in-depth understanding of local market dynamics. We aim to achieve EGP 30bn in sales by 2025, with strategic expansion into the Gulf region by 2026.”

He noted that Market Standard offers comprehensive real estate solutions, including residential and commercial projects, alongside investment consultancy and property management.

The company focuses on building strategic partnerships with developers and real estate investors to provide exceptional, tailor-made opportunities that meet client needs.

He disclosed that Market Standard is poised to drive a positive transformation in the Egyptian real estate market and establish itself as a leading industry player in the region.

He also revealed that actor Amir El-Masry has been chosen as the brand ambassador, given his unique personality that bridges both British and Egyptian cultures.

Yalla Group reports record revenues of AED 1.2 billion in 2024

Posted on by Fatma abdelhamed

Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has capped off 2024 with record financial results, reinforcing its leading position in the region’s booming digital sector.

The company reported full-year revenue of AED 1.2 billion ($339.7 million), a significant increase of 6.5% from AED 1.1 billion in 2023. This follows a solid fourth-quarter performce with revenue climbing 12.2% year-over-year to AED 333.5 million ($90.8 million),reflecting continued growth in user engagement and monetization efforts.

.Net income for the quarter rose 9.7% to AED 119.4 million ($32.5 million), while the company maintained a robust net margin of 35.8% and a non-GAAP net margin of 39.3%

Yalla’s user base also expanded sharply. Monthly active users (MAUs) surged 14.4% year-over-year to 41.4 million,while paying users increased 3.2% to 12.3 million. The figures showcase the company’s ability to attract and retain users in an increasingly competitive digital entertainment landscape.

Outstanding performance

Commenting on the results, Yang Tao, Founder, Chairman and CEO of Yalla, said: “We concluded 2024 with another record-breaking quarter, achieving US$90.8 million in revenue and surpassing our guidance for the second consecutive quarter.

This outstanding performance is a testament to our commitment to enhancing user experiences and optimizing operational efficiency, leading to a 26.0% year-over-year increase in operating profitability. As we mark our 10th anniversary in 2025, we are more determined than ever to solidify our leadership in the MENA region by continuously enhancing our ecosystem and delivering cutting-edge digital experiences.”

“AI is revolutionizing the digital landscape, and at Yalla, we are making the most of its potential to create more personalized, immersive experiences for our users. Our deep understanding of MENA’s culture and preferences enables us to refine AI-driven features, optimize user interactions, and drive sustainable growth across our platform.” Tao added.

“The MENA region is experiencing unprecedented digital transformation, and Yalla Group is well-positioned to capitalize on these opportunities. With strong government support for technological advancements and a thriving gaming industry, we will continue expanding our portfolio, investing in innovation, and delivering unparalleled value to our users and stakeholders,” Tao stated.

Maintaining leadership

Meanwhile, Saifi Ismail, President of Yalla Group, commended the company’s record performance over the past year, emphasizing its strong financial and operational growth. He stated, “Looking at our fourth-quarter performance, we are pleased with the continued momentum of our flagship products, which have significantly contributed to our overall growth.

Ismail added: “With our MAU increasing by 14.4% and paying users by 3.2%, we have not only maintained profitability but also strengthened our position in the market. Our ongoing commitment to innovation and user engagement through high-frequency events and product upgrades has allowed us to keep our products relevant and profitable in a rapidly evolving digital landscape.”

“Looking ahead, we are committed to maintaining our leadership in MENA’s digital transformation, driven by our commitment to innovation and operational excellence.
As the digital economy in the region continues to grow, we are well-positioned to make the most of our deep understanding of local user needs and preferences to introduce new products that deliver unmatched value.

Our investments in AI and product development will continue to enhance the user experience, solidifying our position as MENA’s largest online social networking and gaming company,” the President of Yalla Group said.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022.

The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.

Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs.

Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core game in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.

In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA.

Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets.

Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.

Rock Developments Appoints JLL to Manage Rock Capital 1

Posted on by aberabozaher

Rock Developments Appoints JLL to Manage Rock Capital 1

Following Rock Gold’s success, Rock Developments partners with JLL for the second time

Rock Developments, the real estate arm of El Batal for Investment, has selected JLL to provide property management services for Rock Capital 1, the largest administrative landmark in Egypt’s New Administrative Capital (NAC). This marks the second partnership between the two companies, following JLL’s successful property management of Rock Gold Mall, New Cairo’s first mall dedicated to gold and beauty.

 

Rock Developments

An agreement was signed by Eng. Bishoy Doss, Board Member of Rock Developments, and Ayman Sami, Country Head, Egypt at JLL, in the presence of senior management on 3 March 2025. Under this agreement, JLL will be responsible for managing the daily operations of Rock Capital 1, in addition to providing a range of integrated services. These services include overseeing third-party service providers for security, cleaning, maintenance, and marketing, ensuring an optimal environment that enhances productivity and fosters growth for both employees and business owners.

 

In alignment with the company’s strategy to provide exceptional services for Rock Capital 1 and its commercial and administrative projects, Eng. Bishoy Doss stated that this collaboration ensures the best possible experience for visitors and unit owners while maximizing their return on investment and enhancing the overall value of the company’s commercial developments.

 

Doss added that the agreement aims to develop and manage several commercial projects established by Rock Developments in strategic locations, with Rock Capital 1 as the primary focus. The project represents one of the company’s largest investments, valued at EGP 3 billion.

 

Doss also highlighted JLL Egypt’s extensive expertise in managing commercial, residential, retail, and mixed-use developments and properties. He expressed Rock Developments’ confidence that this collaboration will elevate service standards across its various projects and further establish them as attractive investment and business hubs.

 

Ayman Sami, Country Head of JLL Egypt, said, “We are excited to bring our expertise to Rock Developments, ensuring the success of its projects while enhancing the experience for both the client and investors/tenants.” Sami noted that Rock Developments’ projects stand out for their distinctive features, making them highly attractive to businesses and customers alike.

 

Rock Capital 1 is the largest administrative building in the Government District, located directly in front of the Presidential Palace in the NAC. The project aims to set a new benchmark for work, leisure, and living, offering a blend of luxury and efficiency in a modern environment.

 

JLL operates in 35 countries throughout the Middle East and Africa (MEA), employing over 2,000 internationally qualified professionals across its offices in Dubai, Abu Dhabi, Riyadh, Jeddah, Al Khobar, Cairo, and Casablanca. For over 200 years, JLL has helped clients buy, build, occupy, manage, and invest in a variety of commercial, industrial, hotel, residential, and retail properties.

 

Rock Developments boasts a 45-year track record and was among the first Egyptian developers to expand internationally, particularly in Canada. The company has delivered a series of high-profile projects across East and West Cairo, including Rock Eden in 6th of October City, Rock Ville in Obour City, Rock Vera in New Cairo, Rock Capital in the NAC, Rock White in New Heliopolis, and Rock Yard in Sheraton.