رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Ericsson highlights innovation in connectivity at GITEX Africa 2025

“Next Starts Now” as Ericsson (NASDAQ: ERIC) participates in GITEX Africa 2025 , as a key sponsor, taking place from April 14 to 16 in Marrakech, Morocco.

GITEX Africa provides an important platform for industry leaders like Ericsson to showcase the latest solutions designed to drive the continent’s connectivity and digital evolution.

Visitors to the Ericsson booth will have the opportunity to engage with industry experts and explore how the company’s advanced solutions in network infrastructure, automation, enterprise business,

and Artificial Intelligence (AI) can play a transformative role in Africa’s diverse industries, from smart cities and mobility to telecommunications and beyond.

Ericsson showcases its technologies that support sustainable growth

Ericsson will also showcase its technology that supports sustainable growth across key sectors including Private Networks, Network APIs,

and high-performing programmable networks aligning with Morocco’s ambitious Vision 2030, which aims to drive innovation and economic growth through technology.

By leveraging Ericsson’s cutting-edge solutions, including network automation, Artificial Intelligence, and sustainable infrastructure,

markets such as Morocco that are putting technology innovation as a key focus, are well-positioned to advance their digital transformation journey.

Ericsson’s focus on enhancing connectivity, enabling smart cities, and driving industrial digitalization supports their goals of fostering economic development,improving public services, and creating a vibrant, knowledge-driven economy.

Majda Lahlou Kassi, President of Ericsson Morocco and Vice President and Head of Ericsson West and Southern Africa,

will delve into how building high-performing programmable networks will empower the evolution of telecom companies into tech companies in her keynote speech,

and Badr Ndour, Head of Networks Ericsson West and South Africa, will join other experts on a panel discussion titled “Capital Deployment in Critical and Next-Gen Infrastructure” to discuss how advanced technology can boost economic development.

Majda Lahlou Kassi, President of Ericsson Morocco and Vice President and Head of Ericsson West and Southern Africa,

says: “GITEX Africa is a vital platform to engage with key stakeholders in Morocco and Africa reinforcing our commitment of ensuring a connected continent that is smarter and more resilient.

As mobile subscriptions in the continent are forecasted to grow and the demand for connectivity continues to rise, we remain prepared to empower communication service providers, businesses,

and governments with innovation that bridges the digital divide and creates new opportunities for businesses and communities in Morocco and across Africa.

This also aligns with Morocco’s ambitious Digital 2030 Agenda, which aims to drive innovation and economic growth through technology.”

Ericsson’s participation in GITEX Africa 2025 aligns with its Africa in Motion vision of fostering a more connected, inclusive, and sustainable digital future for Africa.

The company remains dedicated to supporting communication service providers (CSPs) and enterprises with future-proof technology solutions that enhance network efficiency, drive business growth,

and improve user experiences that contribute to accelerating the continent’s digital transformation and boosting connectivity to unlock new opportunities for businesses, governments, and consumers.

Ericsson invites industry leaders, customers, and media to visit its booth located in Hall 11 at GITEX Africa 2025 to experience firsthand how its technology is enabling Africa’s digital future.

Orange Egypt announces 15th edition of Orange Social Venture competition

Orange Egypt has announced the opening of applications for the 15th edition of the Orange Social Venture Prize (OSVP) in 2025.

The competition, with a total prize fund of €70,000, recognizes enterprises and startups that use technical innovation to find novel solutions to societal concerns.

This demonstrates Orange‘s commitment to supporting entrepreneurship and contributing to social and economic development by incentivizing technical innovation focused at producing solutions that effect good change at the community and environmental levels.

.The competition is divided into two phases

The first is the local phase, during which Orange Egypt will accept proposals from companies willing to participate in the competition platform via the URL (https://poesam.optimytool.com/en) until May 18, 2025.

Then, a jury made up of entrepreneurial leaders and cadres, as well as Orange executives, will review the proposals and pick three winning local firms to advance to the competition’s international round.

They will compete against other qualifiers from different nations for three prizes for the top three winners: €25,000 for first place, €15,000 for second place, and €10,000 for third place.

For the fifth consecutive year, the competition has awarded a grand prize to female entrepreneurs to enhance women’s participation in entrepreneurship in the region

and to highlight Orange’s commitment to supporting talented women in establishing startups and providing them with the necessary support to continue their journey and contribute to the development of their communities.

Each local competition will pick up to three female-led or co-founded businesses to compete for the €20,000 “International Women’s Prize”.

For her part, Maha Nagy, Chief Communications Officer Orange Egypt, emphasized that Orange’s 15-year commitment to organizing the competition demonstrates its belief in the importance of technological innovation and entrepreneurship in addressing societal challenges, as well as its belief in startups’ ability to positively impact society.

She went on to say, “In view of the fast advancements in the technology industry and entrepreneurship, Orange is dedicated to offering a platform for financing and technical assistance for new initiatives that use technology to enhance society and the environment.

We are proud of our competition’s long history of supporting sustainable development and helping to create new solutions that improve people’s lives in their communities”.

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Madinet Masr Partners with Al Joud Foundation to Prepare Over 36,000 Iftar Meals with two Maedet Al-Rahman in

Taj City & Sarai as Part of “Together in Goodness” Initiative

Abdallah Sallam: At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, fostering social solidarity and generating a tangible positive impact.

Madinet Masr

Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, has announced its collaboration with Al Joud Foundation for the second consecutive year as part of the “Together in Goodness” initiative. The partnership aims to prepare over 36,000 Iftar Meals with two Maedet Al-Rahman; in Taj City & Sarai. This profound humanitarian initiative reflects Madinet Masr’s commitment to empowering local communities and uplifting the most vulnerable groups, particularly during the holy month of Ramadan.

 

As part of this ongoing partnership, Madinet Masr and Al Joud Foundation launched two Maedet Al-Rahman in Taj City and Sarai, Madinet Masr’s flagship projects to provide meals for eligible families in nearby areas. Each banquet served 600 fasting persons daily, amounting to 1,200 beneficiaries in total. This initiative highlights the shared commitment of both parties towards social solidarity and utilizing the holy month of Ramadan to maximize aid for those in need.

 

Commenting on the collaboration, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “Ramadan is a month of compassion and giving. At Madinet Masr, we are committed to supporting local communities through partnering with leading charitable organizations, ensuring vital support reaches the most deserving groups, to enhance social solidarity and generating a tangible positive impact.”

 

He added: “Our partnership with Al Joud Foundation, one of the most trusted charitable entities, reflects our commitment to uplift underserved families, and fostering comprehensive community development. This strategic approach guarantees aid delivery to the most vulnerable, fostering sustainable, transformative change that aligns with Egypt’s Vision 2030.”

For his part, Ayman Abbas, Managing Director of Al Joud Foundation, expressed his enthusiasm about the collaboration, saying: “We are thrilled to partner with Madinet Masr as a strategic partner for Al Joud Foundation for the second year in a row. Our collaboration, which began last Ramadan, continues this year during this blessed month, which carries a unique joy in giving.” He further noted: “Since its inception last year, the partnership between Al Joud Foundation and Madinet Masr has been highly fruitful, with the company setting a remarkable example of success in both the business sector and social responsibility. We encourage more companies and commercial institutions to stand in solidarity with civil society organizations to amplify and sustain charitable efforts.”

 

Al Joud Foundation has successfully launched 11 community iftar banquets during Ramadan, providing a total of 10,000 meals daily. Established in 2015, Al Joud Foundation is a non-profit organization that extends its humanitarian efforts across various sectors, including medical care, food aid, monthly financial assistance, and training and qualification programs, all aimed at serving the most vulnerable families and enhancing their quality of life. The foundation is dedicated to collaborating with different stakeholders to achieve comprehensive and sustainable development.

Governor of the Central Bank of Egypt Meets with the Chairman of the Alliance for Financial Inclusion

Governor of the Central Bank of Egypt Meets with the Chairman of the Alliance for Financial Inclusion

Mr. Hassan Abdalla, Governor of the Central Bank of Egypt (CBE), welcomed Dr. Alfred Hannig, Chief Executive Officer of the Alliance for Financial Inclusion (AFI), on Monday, 7th of April, 2025, in the presence of a number of CBE’s officials.

Central Bank of Egypt

The Governor commenced the meeting by expressing his appreciation for the fruitful cooperation between the CBE and the Alliance for Financial Inclusion, through availing access to learn from the international best practices in the field of financial inclusion, and supports the exchange of scientific expertise with central banks and relevant regulatory authorities in member states.

 

 

محافظ البنك المركزي

Mr. Abdalla also showcased the strides achieved by the CBE, in cooperation with the banking sector and relevant

ministries and authorities, in line with the Egyptian state’s vision to achieve economic empowerment for all segments of society, especially women, youth, Persons with Disabilities (PWD’s), Micro, Small and Medium Enterprises and entrepreneurs.

 

These achievements were built up on the foundation of an accommodating legislative and regulatory ecosystem, and the launch of incentive initiatives, which contributed to increasing financial inclusion rates in Egypt to reach 74.8% by the end of 2024.

 

For his part, Dr. Hannig, Chief Executive Officer of the Alliance for Financial Inclusion (AFI) commended Egypt’s pioneering experience as a front runner in financial inclusion and sustainable finance, acknowledging its advancements in this field as a role model. He stated that AFI is actively collaborating with the CBE to extend this expertise to various countries through facilitating peer to peer knowledge exchange to benefit from the CBE’s efforts in this regard.

 

Worth mentioning, in 2013, the CBE joined AFI, which was established in 2009. The Alliance comprises over 90 financial institutions, central banks, and regulatory bodies from 83 countries. AFI aims to develop the tools utilized to promote financial inclusion, exchange technical and practical experiences between countries, and assist members in the formulation and implementation of economic policies and reform strategies.

Rock Developments partners with Crédit Agricole Egypt to offer mortgage for 15 years

.Rock Developments has entered into a cooperation agreement with Crédit Agricole Egypt to introduce a freehold property mortgage solution

The program offers a down payment of 20% and financing of up to 80% of the unit’s value, with payment terms extending up to 15 years. The initiative reflects the company’s commitment to delivering tailored and flexible financing solutions for its clients.

The signing ceremony was attended by Eng. Daniel Doss, Board Member of Rock Developments, Ms. Nevine Shokry, Head of Proximity Banking of Credit Agricole Egypt, along with several representatives from both entities.

This collaboration aims to provide tailored mortgage financing solutions that cater to customer needs while aligning with the environmental and social priorities of both organizations’ strategic visions.

Eng. Daniel Doss, Board Member of Rock Developments emphasized that “This agreement offers exclusive financing solutions for the company’s clients through the freehold mortgage program.

Residential units are available with a 20% down payment and financing covering up to 80% of the unit’s value for a period of up to 15 years. Meanwhile, commercial and administrative units come with a 25% down payment and financing of up to 75% of the unit’s value for the same duration”.

Eng. Doss affirmed that Rock Developments is committed to innovation, offering diverse strategies to serve its clients by delivering projects that align with their aspirations while providing advantages that support their purchasing decisions.

He added that “Collaborating with Crédit Agricole Egypt, a partnership that emphasizes sustainability, represents a key milestone in our journey toward innovation and responsible growth”

Ms. Nevine Shokry, Head of Proximity Banking of Crédit Agricole Egypt stated “We are delighted to partner with Rock Developments to offer long term mortgage solutions that empower more Egyptians to own their own homes.

This collaboration highlights Crédit Agricole Egypt’s customer centricity approach, delivering innovative, accessible and sustainable financial solutions that are tailored to our clients evolving needs.

By combining our banking expertise with Rock Development sustainable vision, we are supporting the growth of Egypt real state while contributing to a greener, more inclusive future”.

Rock Developments and Crédit Agricole Egypt Bank are committed to boosting real estate investment by expanding financing options and ensuring secure investment opportunities.

Their mission is to foster growth in Egypt’s dynamic property market by supporting projects built to global standards and introducing innovative solutions for sustainable development, safeguarding the environment for future generations.

Rock Developments serves as the real estate arm of El Batal Investments, bringing together all the company’s residential and commercial projects in Egypt and Canada under the “Rock” brand.

Its developments span east and west Cairo, including Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Capital 1 in New Administrative Capital, Rock Vera in New Cairo, Rock Gold Mall in New Cairo, and Rock Ville in Obour City.

The Main Banking Services Available to the public at Branches of the Central Bank of Egypt

Al-Futtaim Real Estate Launches Ramadan Initiative: Supporting 10,600 Individuals Through Ramadan Boxes

Al-Futtaim Real Estate Launches Ramadan Initiative: Supporting 10,600 Individuals Through Ramadan Boxes

 

 Al-Futtaim Real Estate, owner and operator of Cairo Festival City and Cairo Festival City Mall, proudly announces its annual Ramadan initiative—for the fifth year in a row—in partnership with the Egyptian Food Bank. This year, the initiative will support 10,600 individuals through the donation, packing, and distribution of Ramadan boxes across Cairo, Giza, and Al-Qalyubia governorates.

 

Al-Futtaim

As a community-driven effort, the food packing initiative brought together residents and employees, fostering a spirit of unity and collective giving during the holy month of Ramadan. This annual initiative underscores Cairo Festival City’s commitment to ‘Humanity’, a key pillar of its CSR platform ‘Festival Cares’, reaffirming its dedication to community empowerment and social responsibility. Cairo Festival City and Cairo Festival City Mall remain steadfast in building meaningful partnerships that create lasting positive impact, driven by a deep-rooted belief in the power of giving back.

Beyond Ramadan, Cairo Festival City continues to lead impactful initiatives through its CSR platform, “Festival Cares”. In partnership with Misr Al-Kheir Foundation, it helped renovate and equip community schools, improve housing conditions, and launch educational projects in Manshaat Al-Dahab in Minya. It has also supported the healthcare sector by contributing to the bone marrow unit at Children’s Cancer Hospital 57357 and fully funding a medically equipped room in partnership with Ahl Masr Foundation.

Salam Properties reveals its bold investment plans and announces a major project in east Cairo

Salam Properties reveals its bold investment plans and announces a major project in east Cairo

Salam Properties has unveiled a robust land portfolio to drive its ambitious investment plans in the coming period. Strategically positioned across high-demand new cities, these lands offer substantial growth opportunities in Egypt’s real estate market.

Salam Properties

Ahmad Qasem, CEO and Vice Chairman of Salam Properties, highlighted the company’s 26-year track record in the real estate market. Since its establishment in 1999, Salam has built a legacy of success, earning customer trust and setting the stage for its ambitious growth plans.

He pointed out that Salam Properties’ strong land portfolio in prime locations significantly enhances the company’s growth and expansion strategy in Egypt’s real estate market.

The company aims to develop exceptional, fully integrated urban projects that become landmarks in various new cities and meet the aspirations of its clients.

He further explained that this portfolio includes prime locations in New Cairo—specifically in the Fifth and Sixth Settlement—as well as Sheikh Zayed, New Mansoura, and New Damietta, reflecting a high level of diversity.
The company plans to develop a mix of residential, commercial, and administrative projects in these areas, aligning with the state’s vision for comprehensive and sustainable urban development.

Qasem added, “Our diverse land portfolio in strategic locations is one of Salam Properties’ key strengths. We have ambitious and well-defined plans to maximize the value of these lands and develop them in a way that secures the company’s leading position in the real estate market, meets our clients’ expectations, and aligns with the state’s comprehensive urban development strategy. That’s why we are working with a fully integrated approach to become a part of the state’s vision for creating thriving urban communities and promising investment opportunities.”

He emphasized that innovation and quality are fundamental pillars in the company’s project execution, a commitment that has been reflected in its previous real estate developments.

The key success factors include prime strategic locations, a strong commitment to execution and timely delivery, top-tier quality in construction, and competitive pricing that reflects the true value of the real estate product. This enables Salam Property Developments to deliver world-class projects that meet international standards.

Dr. Moataz Shalaby, Chief Commercial Officer (CCO) of Salam Properties, stated that the company continues to work carefully to achieve its ambitious goals. Salam has developed a diverse range of projects in the Delta region, some of which have been completed while others are nearing completion. Salam remains committed to the highest quality standards, showcasing its dedication to excellence in execution and on-time delivery.

Shalaby said, “Salam Properties operates with a highly skilled and experienced team, driven by a commitment to achieving its ambitious goals. The company focuses on every detail, adhering to the highest standards to provide the best real estate solutions for its clients, ensuring the optimal utilization of its strong land portfolio—one of its key strengths and success factors.”

He further revealed that the company plans to announce a new project soon in the Fifth Settlement, New Cairo. This project is set to mark a significant milestone in the area, aligning with the competitive landscape of the Fifth Settlement.

Designed to integrate innovation, quality, and exclusivity, it will cater to the needs of Salam’s clientele while meeting the strong demand for high-end developments, offering premium services and collaborations with global institutions.

The company’s CCO added that Salam Properties will offer in this new project highly demanded real estate products, as confirmed by the company’s market studies. These properties will be introduced at competitive prices with attractive payment plans.

He also revealed that the company continues to explore new investment opportunities and exceptional land plots while simultaneously developing its existing portfolio. Currently, Salam is searching for new land in the North Coast to further diversify its investment portfolio and cater to clients seeking exclusivity and quality.

Al-Futtaim Real Estate Celebrates Mother’s Day by Supporting the Release of Indebted Mothers

 

Al-Futtaim Real Estate Celebrates Mother’s Day by Supporting the Release of Indebted Mothers

In Partnership with Misr El Kheir Foundation

: Al-Futtaim Real Estate, owner and operator of Cairo Festival City and Cairo Festival City Mall, is proud to announce its continued partnership with Misr El Kheir Foundation for the sixth consecutive year. This year, in celebration of Mother’s Day, the collaboration supported the release of 35 indebted mothers, reinforcing the company’s commitment to social responsibility and community support.

Al-Futtaim

This annual partnership underscores Cairo Festival City’s commitment to ‘Humanity’—a core pillar of its CSR platform, “Festival Cares”—reaffirming its dedication to community empowerment and social responsibility. The initiative reflects a broader mission to create meaningful, lasting impact by fostering opportunities and integrating human-centered values into every aspect of its operations.

Tamer Fouda, Director of Asset Management and Board Member, Al-Futtaim Real Estate, Egypt, stated: “Our continued partnership with Misr El Kheir Foundation reflects Al-Futtaim Real Estate’s long-term commitment to social impact. By supporting the release of indebted mothers, we are investing in the stability of families and the resilience of communities. Through the ‘Humanity’ pillar of our CSR platform, Festival Cares, we remain dedicated to building inclusive, thriving communities through initiatives that prioritize compassion, accessibility, and meaningful support.”
He added: “Funded through proceeds from Cairo Festival City Mall, the initiative has, over the past six years, enabled the release of more than 135 indebted mothers—reinforcing the impact of strategic public-private partnerships in

 

 

delivering measurable social progress.”

Beyond celebrating Mother’s Day, Al-Futtaim Real Estate leads year-round initiatives under its CSR platform to support underprivileged communities, education, and healthcare. Efforts include contributing to Dar El Orman’s winter relief and housing projects, sponsoring a community school in Fayoum to fight illiteracy, partnering with Resala Foundation on sustainable income programs, and supporting the Magdi Yacoub Foundation to fund life-saving heart care.

Central Bank of Egypt Launches Annual Women Financial Inclusion Event

As part of the Central Bank of Egypt’s (CBE) commitment to increasing women’s financial inclusion rates and encouraging their use of formal financial services, the CBE launched the “Women Financial Inclusion Event”, which annually kicks off on the 8th of March, coinciding with International Women’s Day and continues till the end of the month.

The CBE revealed that the “Women Financial Inclusion Event”, launched in 2019, has contributed to availing nearly 1.4 million financial products to women by March 2024. This includes the opening of 664,000 bank accounts and 196,000 e-wallets, as well as issuing 530,000 prepaid cards.

The event comes in line with the CBE’s efforts to promote women’s financial inclusion, yielding tangible progress in the financial inclusion rate of women, which reached 68.8% by the end of December 2024, reflecting a 295% growth rate compared to 2016.

As a result, around 23.3 million women, out of a total of 33.9 million women aged 15 and above, currently have access to financial services and own transaction accounts.

This progress was driven by the Central Bank of Egypt’s Financial Inclusion Strategy 2022-2025, aimed at promoting financial inclusion across all segments of society, with women at the forefront.

The Strategy is founded on several pillars, including the development of women-supportive legal and regulatory environment, the launch of stimulating initiatives and projects in collaboration with ministries, relevant authorities, and international institutions, as well as guiding banks to offer financial products that meet women’s needs.

Additionally, it emphasizes the importance of spreading financial literacy – a key pillar of the Financial Inclusion Strategy -, as it plays a critical role in raising financial awareness and enabling women to make sound financial decisions.

Several regulations have been issued to foster supportive legislative and regulatory environment to facilitate women’s access to banking services and products. Notably, these regulations include guidelines for financial inclusion products and services that simplify due diligence procedures for individuals and economic activities.

This allows customers, particularly women, to open accounts using only their National IDs for personal or business purposes, without requiring any additional documents.

This initiative aims to assist housewives, micro-entrepreneurs, and craftspeople, while also enabling women to open accounts for their minor children, addressing barriers that women encounter when engaging with the banking sector, especially divorced or widowed mothers.

Within its ongoing efforts to promote women’s economic empowerment and provide suitable financial services and products, the Central Bank of Egypt has trained bank employees in customer segmentation and retail products departments, in collaboration with international organizations (such as the OECD and Women’s World Banking)

, as this training aimed to encourage them to thoroughly assess women’s financial needs. As a result, banks are already issuing and developing tailored financial packages for women within the banking sector that cater to their specific requirements.

In light of Fintech’s role in boosting women’s financial inclusion and facilitating their access to financial services, especially in remote areas, the CBE has sponsored the Digital Saving and Lending Groups Project “Tahwisha.”

This project aims to incentivize women in Egypt’s rural areas and countryside to motivate them to save, and apply for loans to open small and micro-enterprises. As of December 2024, the number of women participating in Tahwisha’s electronic application reached approximately 246,400.

Furthermore, around 209,000 women within savings groups and 102,500 women outside these groups have benefited from financial literacy and awareness campaigns.

As part of promoting digital transformation and integrating women into the formal financial sector, the Central Bank of Egypt launched the “Digitization of International Remittances Project” for Egyptians working abroad.

The project aims to provide banking products to remittance recipients, around 1.5 million of whom are women, representing about 85% of total beneficiaries.

The CBE also participates in the Women’s Economic and Social Empowerment Program (WESEP), which is implemented in collaboration with the United States Agency for International Development (USAID) and executed by “Pathfinder”.

HUAWEI Unveils the HUAWEI nova 13 Series in Egypt with an Innovative Design, Stunning Selfie Camera, and AI Best Expression Feature

HUAWEI Unveils the HUAWEI nova 13 Series in Egypt with an Innovative Design, Stunning Selfie Camera, and AI Best Expression Feature

HUAWEI has announced the availability of The HUAWEI nova 13 Series in Egypt. It is set to take the smartphone world by storm with its blend of innovative design and powerful selfie cameras. The new lineup of smartphones builds on the legacy of the HUAWEI nova Series. As a smartphone that caters to both style-conscious individuals and tech enthusiasts, the nova 13 Series offers a compelling combination of aesthetic appeal and advanced features.

 

 

HUAWEI

The HUAWEI nova 13 Series is now available on HUAWEI’s official website and select retailers in Egypt. The HUAWEI nova 13 Pro starts from 35999 EGP and comes in 3 colors with the HUAWEI FreeBuds 5i and a 3-month Shahid VIP subscription as a gift with purchase. The HUAWEI nova 13 starts at EGP 25,999 and comes in black, white, and green. It comes with the HUAWEI FreeBuds SE 2 and a 3-month Shahid VIP subscription as a gift with purchase.

The AI Best Expression feature significantly enhances group photography. Users can take multiple burst shots, by holding down the shutter button, and then pick out the best expression for each person, ensuring that everyone looks their best. This feature effectively eliminates common photo mishaps like closed eyes or awkward smiles.

Known for its exceptional selfie cameras, the nova 13 Series upholds the nova Series tradition with advanced selfie features and a 60-megapixel ultra-wide front camera that supports 0.7X to 5X zoom video. Boasting a 100-degree field of view at 0.7x zoom, it’s ideal for capturing expansive group selfies without the distortion typically associated with wide-angle lenses. This ensures that every participant and the surrounding backdrop are captured with clarity. The nova 13 Pro also has another 8MP Ultra-Wide Angle Portrait Camera in the front for even wider 112° angle selfies. This camera can shoot macro images from as close as 2cm.

When it comes to charging, the nova 13 Series comes with 100W HUAWEI SuperCharge Turbo, which can charge the phone to 50% in just 10 minutes. Whether it’s a busy morning routine or a sudden need for a phone upgrade before an important meeting, the nova 13 Series ensures that users stay connected without significant downtime.

The nova 13 Series introduces a fresh take on smartphone design with its new Loden Green colour, a shade inspired by high fashion that exudes a muted, elegant vibe. It features Huawei’s Dynamic Plaid Texture Design, a modern reinterpretation of the classic plaid pattern. The textured lines shift subtly in hue based on the phone’s orientation, creating a dynamic visual effect that transforms the phone from a mere gadget into a stylish accessory.

Amayer Al Asema rebrands to Capital Edge Developments and unveils Invest Mall in New Cairo

Amayer Al Asema rebrands to Capital Edge Developments and unveils Invest Mall in New Cairo

Capital Edge Developments introduces its first project, Invest Mall

As part of its strategic expansion plans for future projects, Amayer Al Asema has announced the launch of its new brand, Capital Edge Developments. This move aligns with the company’s vision to broaden its scope in commercial, administrative, and medical projects in east Cairo while continuing its development of residential projects.

Amayer Al Asema

Mohamed El-Gendy, Chairperson of Capital Edge Developments, stated that Amayer had primarily specialized in developing standalone residential buildings, successfully delivering over 70 projects in West Golf, New Narges, and Bait Al Watan in New Cairo.

He said that with the introduction of the company’s new identity as Capital Edge Developments, it is now poised for a new phase of growth and development.

He added that the company aims to expand into mixed-use developments, including commercial, administrative, and medical projects. This will be done in collaboration with leading consultants in the real estate market to ensure top-tier designs and services.

He also revealed that the company plans to launch three new projects in the near future, including Invest Mall 2 in

 

Al-Banafseg area, strategically located in a high-density residential zone, and Zone Plaza in Obour City.

 

 


He continued: “The simultaneous launch of these three projects reflects the strength of Capital Edge and its ability to execute large-scale developments in record time. All of these projects align with the state’s comprehensive urban development plan. Through these future projects, we aim to solidify our presence in the Egyptian real estate market and offer innovative, diverse solutions that meet both local and international market demands.”

Ahmed El Gendy, Vice Chairman of the company, explained that Capital Edge Developments represents the company’s new identity, backed by over 20 years of experience in the real estate market. During this time, the company has successfully delivered more than 40 projects in various locations, including Obour City and villa districts in New Cairo.

He pointed out that, in addition to expanding into commercial developments, the company is planning to launch Invest Mall, strategically located in the Banking District between North and South Teseen Street in Fifth Settlement. This project is set to be a significant addition to the commercial landscape of the area, featuring modern designs and spacious retail areas.

The mall spans over 1,100 sqm, offering units ranging from 18 to 180 sqm. The company provides flexible payment plans, starting with a 20% down payment and installments over four years, or a 25% down payment with payments spread over five years, while another option includes a 30% down payment with the remainder paid over six years.

Additionally, the company has partnered with In Commercial to manage the project and Arkan as the engineering consultant.