رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

15 يناير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

Jawad Developments introduces Hayah Residence in 6th of October city with EGP 5bn in target sales

Posted on by Fatma abdelhamed

Jawad Developments has unveiled its new project, Hayah Residence, in 6th of October City, West Cairo, positioning it as one of the premier residential developments in the area.

Spanning over 42,000 sqm, the project enjoys a strategic location on Al-Wahat Road, adjacent to MSA University, the tourist promenade, and Carrefour.

It also offers residents easy access to key landmarks in 6th of October City, including Mall of Egypt, Mall of Arabia, Dar Al Fouad Hospital, and the main roads of West Cairo.

Dr. Adel Abdel Jawad, Chairman of Jawad Developments, highlighted the project’s prime location, which is well-connected to major arteries in West Cairo.

Hayah Residence links the Ring Road, the Tourist Road, and Fayoum Road with the 26th of July Corridor and Dahshur Connector, providing direct access to industrial zone and the Alexandria Desert Road.

Dr. Abdel Jawad said that despite the company’s recent establishment, it has achieved remarkable success in West Cairo, thanks to the extensive experience of its partners in business and construction.

Among them is Eng. Sami Essa, the owner of a renowned construction company in Qatar, which enables Jawad Developments to deliver exceptional projects while maintaining a strong commitment to sustainable community development.

Dr. Abdel Jawad added that the company targets total sales of EGP 5bn for the project, noted that Hayah Residence distinguishes itself with sophisticated designs and top-tier execution, establishing it as one of the premier real estate developments in 6th of October city.

He pointed out that the company has contracted with Eng. Fahd Abo El Azm, CEO of IEC International Engineering Consultancy Company, to oversee the architectural designs for the Hayah Residence compound.

For his part, Ayman Nawar, Chief Commercial Officer (CCO) of Jawad Developments, stated that the Hayah Residence compound features a selection of luxury residential units, totaling 521 units. These include 389 semi-finished residential units ranging from 105 sqm to 215 sqm and 132 fully finished hotel-style units, complete with air conditioning, ranging from 34 sqm to 75 sqm.

Nawar said that the compound also features an 8,400-sqm commercial space with a 370-meter frontage on Al-Wahat Road, creating prime investment opportunities within the project.

He explained that the Hayah Residence development offers a comprehensive range of amenities designed to meet residents’ needs. These include a shopping mall, a social club, a health club and spa, swimming pools—including a covered pool for women—sports courts, a gym, a dedicated pet area, a mosque, a banking zone, water fountains, and 24/7 security with surveillance cameras.

Additionally, the development features expansive green spaces that provide serene views for residents, while service areas are strategically separated to ensure family privacy.

The Hayah Residence also features an electric vehicle charging station, an emergency vehicle unit, and underground storage rooms to cater to residents’ needs, Nawar disclosed.

The company is also developing Val Plaza, a flagship mixed-use project that seamlessly integrates commercial, administrative, and medical spaces, providing a comprehensive experience tailored to diverse market needs.

The company’s CCO explained that Val Plaza consists of 250 units, with 150 units sold to date, following a construction plan that ensures the highest standards of quality and commitment. The project’s total investment amounts to EGP 1.3bn, while total sales have reached EGP 2bn, reflecting strong market demand and the project’s position as a leading real estate development.

Meanwhile, Eng. Fahd Abu Al-Azm, CEO of IEC International Engineering Consultancy, expressed his pride in partnering with Jawad Developments on the prestigious Hayah Residence project, praised Jawad for its leadership in the real estate sector, emphasizing the company’s careful selection of partners to ensure the delivery of high-quality projects.

Abu Al-Azm emphasized his company’s commitment to delivering an innovative real estate product that meets sustainability standards while maximizing client value. The project boasts an exceptional design with low building density, covering only 22% of the total area, leaving the remaining 78% for open spaces.

This thoughtful planning enhances the quality of life and strengthens the project’s position as a valuable addition to Egypt’s real estate market.

He stated that his company, with over 26 years of experience in the real estate sector both in Egypt and abroad, has achieved significant milestones, including designing more than 1,100 projects in 15 countries, with a total business volume exceeding EGP 40bn over the past five years.

He explained that this extensive experience laid the foundation for delivering the Hayah Residence project with exceptional specifications aimed at meeting client expectations and contributing to the development of Egypt’s real estate sector.

Jawad Developments is committed to develop real estate projects alongside the commencement of sales, ensuring the delivery of integrated real estate products that meet customer aspirations. This approach stems from the company’s belief in the importance of delivering projects that adhere to the highest quality standards, creating urban communities that offer all necessary services and facilities, while also considering environmental sustainability and adapting to market changes. The company also strives to balance design innovation with rapid execution, ensuring timely delivery, which strengthens trust between the company and its clients.

It’s time to boost your productivity with HUAWEI MatePad 11.5. Available now in Egypt!

Posted on by aberabozaher

It’s time to boost your productivity with HUAWEI MatePad 11.5. Available now in Egypt!

HUAWEI has announced the official availability of the highly anticipated HUAWEI MatePad 11.5 tablet in Egypt. The device delivers high productivity with a paper-like PaperMatte display. The innovative display delivers stunning clarity and vivid colors while reducing eye strain. Designed for modern workspaces and university life, the HUAWEI MatePad 11.5 is ideal for taking notes, collaborating on projects, or enjoying multimedia. Enhanced with the upgraded HUAWEI Notes app and features to streamline workflows, the MatePad 11.5 is set to become the go-to device for those seeking greater efficiency in their daily tasks.

 

HUAWEI MatePad 11.5.

The HUAWEI MatePad 11.5 is now available on official online platforms and select retail stores with price of 20,999 EGP, available in Isle Blue and Space Gray. Users can enjoy free HUAWEI M-Pen Lite and HUAWEI Band 9 also when they purchase the new HUAWEI MatePad 11.5.

Stunning PaperMatte Display
The HUAWEI MatePad 11.5 features an 11.5-inch HUAWEI FullView Display with a 2200 x 1440 resolution and a 120 Hz refresh rate, transforming paperless tasks, learning, and reading into a smooth, vivid viewing experience. With Nanoscale Anti-Glare Etching Technology, the PaperMatte Display minimises reflections, providing a softer, more comfortable experience even during prolonged use. It has received the TÜV Rheinland Reflection-Free and Paper-Like Display Certificates, as well as the SGS Low Visual Fatigue Certificate, which guarantees reduced ambient light reflection, consistent contrast, and a paper-like texture, making it easier on the eyes.

 

The Colour eBook Mode further enhances the experience by utilising Huawei’s proprietary colour-mapping algorithm to balance brightness, hue, and colour temperature. It faithfully reproduces the vibrant colours and rich textures of physical books, like graphic novels and magazines, and brings images to life.

 

Compatible with the HUAWEI M-Pencil Package (3rd generation), the PaperMatte Display offers the perfect balance of friction and subtle vibration giving you more control while writing and drawing. It even creates a pleasant rustle closely replicating the authentic pen-on-paper experience.

 

Transform Notetaking with HUAWEI Notes
The new Multi-Note feature allows you to open multiple notes simultaneously, enabling seamless switching between them and the One-Touch Split-Screen feature allows you to view and compare them side by side. Note Replay offers an efficient new way to take notes by utilising advanced audio processing technology to sync audio in real-time as you write.

Clicking on the handwritten note will instantly synchronise the audio, ensuring smooth and quick access to the relevant content.

Sharing notes with colleagues and friends is now easier than ever using the HiNote format. Recipients can effortlessly edit these shared notes allowing you to adapt a paperless workflow and make collaboration easier.

 

Harness Desktop-Like Productivity
The HUAWEI MatePad 11.5 delivers desktop-like productivity with access to native desktop applications and features like Floating Multi-Window and advanced window management. The Multi-Screen Collaboration feature even lets you use the tablet as a second screen or easily transfer files between your tablet and phone.

 

The HUAWEI Smart Keyboard, designed in two modes for easy creation, lets you further enhance your productivity while on the go. In Laptop Form, it’s perfect for office use, providing a convenient and comfortable setup for creating proposals efficiently. In Split Form, the two-piece design features a detachable keyboard and a sturdy panel bracket that securely holds the HUAWEI MatePad 11.5 in place. With strong structural back support, this design allows users to type comfortably in various positions, even on their lap.

 

In Laptop Form, the HUAWEI Smart Keyboard offers a convenient and comfortable setup, ideal for efficient office use. In Split Form, the two-piece design features a detachable keyboard and a sturdy case that securely supports the HUAWEI MatePad 11.5 in place, allowing users to type comfortably on their lap.

NTRA bans new mobile phones non-compliant with approved international standards

Posted on by Fatma abdelhamed

The National Telecommunications Regulatory Authority of Egypt (NTRA) announces that it will start to take the necessary technical measures to ban the activation of any new mobile phones that do not comply with internationally approved specifications and technical standards, particularly the standards of the Global System for Mobile Communications Association (GSMA), effective February 1st.

This step is part of NTRA’s efforts to ensure protecting users’ rights, and their safety, as well as guaranteeing the provision of high-quality telecom services in Egypt’s market. As clarified by NTRA, non-compliant mobile phones have a direct negative impact on service quality for users and pose potential risks to public health.

In this sense, NTRA calls on users, to verify that newly purchased mobile phones meet internationally approved technical standards by checking the phone’s 15-digit IMEI number through “Telephony” app before purchase. This will allow customers to identify non-compliant phones before making a purchase. NTRA also advises citizens to obtain a tax invoice when purchasing any new phone and to report any violations through NTRA’s official channels.

NTRA warns traders and distributors against selling any mobile phones that do not comply with standards

Moreover, NTRA warns traders and distributors against selling any mobile phones that do not comply with internationally approved standards, as legal action will be taken as necessary to protect users’ rights, in coordination with the Consumer Protection Agency (CPA.)

It’s worth noting that Telecommunication Regulation Law No.10 of 2003 prohibits the import, manufacture, assembly, marketing, or trade of any telecommunications equipment without obtaining prior permit from, and in accordance with the approved standards and specifications of NTRA, since non-compliant devices pose significant risks to users and may also negatively impact the quality of telecommunications services and infrastructure.

In this context, NTRA provided multiple channels for citizens to report any violations related to the marketing and sale of non-compliant telecommunications devices. These include mobile operators’ and NTRA’s call centers, NTRA’s hotline (155), My NTRA mobile application, or the assigned website.

Partnership Brings adidas to Customers Through Jumia’s E-commerce Platform 

Posted on by Fatma abdelhamed

 Jumia (NYSE: JMIA) and adidas, today announced a commercial partnership to bring adidas products to customers in Egypt and Morocco.

This collaboration aims to make iconic adidas sportswear more accessible to millions of African consumers.

The partnership builds on a long-term relationship between Jumia and adidas, reflecting the trust and shared commitment to offering quality products to customers.

By leveraging Jumia’s extensive e-commerce platform, adidas is able to reach a wider audience in Egypt and Morocco and offer customers the best sportswear products with the newest technology at reasonable prices.

“We are excited to partner with adidas to bring their globally recognized, high-quality products to t customers in Egypt This collaboration is a testament to the trust we have built with consumers across Africa and underscores our commitment to expanding Jumia’s product assortment and enhancing our value proposition.

By bringing adidas closer to the people, we are strengthening the bonds between adidas and Egyptian  customers, delivering authenticity and quality in every purchase,” said Abdellatif Olama, CEO of Jumia Egypt.

 Through this partnership, Jumia will serve as one of official e-commerce partners for adidas in Egypt and Morocco, competitive deals and a wide selection of the brand’s latest products.

Customers will be able to shop from adidas’ extensive collection of apparel, footwear, and accessories, all with the assurance of reliability, and timely delivery.

 “At adidas our brand mission is “THROUGH SPORTS WE HAVE THE POWER TO CHANGE LIVES!” a mission that we choose to focus on, while putting our consumers in the center of everything we do, especially when it comes to ensuring that our relevant products like the DURAMO & RUNFALCON RUNNING shoes and the ADVANTAGE LIFESTYLE shoes, are reaching our consumers wherever they are.

In light of our greater purpose, we constantly seek to grow long-term partnerships with strategic partners like Jumia, who through their vision of growth in the digital landscape across Africa, contribute to our brand mission and strategic growth plans in the e-retail ecosystem by enabling our highly demanded products to reach more & more e-shoppers in the Africa region,” said Mona Adel, Country Manager Egypt Morocco and Jordan.

With this collaboration, Jumia reaffirms its position as a platform for giving customers convenient access to authentic products, top global brands while supporting the growth of e-commerce across the continent.

About Jumia

Jumia is a leading pan-African e-commerce platform, with operations across 9 African countries. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient, and affordable online services to customers, while helping businesses grow as they use Jumia’s platform to better reach and serve customers.

The Jumia platform consists of a marketplace that connects thousands of sellers with customers, a vast logistics network that enables the shipment and delivery of packages, and a proprietary payment service, JumiaPay, which facilitates transactions among participants active on the Jumia platform in select markets.

:About adidas

adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of €21.4 billion in 2023. For more information and to stay updated on adidas News, please visit https://news.adidas.com/

Wadi Degla Developments announces new group structure

Posted on by Fatma abdelhamed

 Wadi Degla Developments announced its 2024 achievements and a bold transformative strategy for 2025 during its annual press conference in celebration of its 20th anniversary since the beginning of its operations in the Egyptian real estate market in 2005. Over this period, the company has welcomed 18,000 Egyptian families to the Wadi Degla communities and has successfully delivered 12,000 units while overcoming many challenges through a strong strategy and a cohesive entity.

Dr. Raymond Ahdy, CEO of Wadi Degla Develpoments, highlighted that over the past two decades, the company’s mission and vision have focused on meeting the evolving needs of Egyptian families through projects that deliver exceptional real estate solutions at international standards.

We affirm our leadership in the industry by remaining committed to offering innovative solutions that enhance the quality of living for our customers and increase a competitive real estate product. As reflected in our slogan, ‘We Build for Your Family”, this philosophy drives us to deliver excellence across our residential, commercial, and recreational projects. Our portfolio of luxurious projects in strategic locations across the country reflects this dedication to creating vibrant, family-centered communities.”

On navigating market dynamics, Ahdy emphasized that Wadi Degla Developments successfully overcame the turbulent challenges faced by the real estate sector in 2024, including the surge in construction costs.

“Recognizing the importance of strengthening our financial capabilities in response to these changes, the company has increased its capital from EGP 520 million to EGP 1,149 billion, marking a remarkable growth of approximately 121%.

This increase was a complimentary step to our strategy to secure foreign currency, covering import operations, and ensuring continued progress on our projects and capping project delays. Furthermore, we have implemented contingency policies and financial management plans restructuring our spending strategies periodically, which helped secure procurement of raw materials, and finishing supplies necessary to complete projects on time.

With its accumulated experience and strong competencies, Wadi Degla’s current team reinforces the company’s journey to achieve its ambitious goals and innovate in the face of market changes.”

In its most significant organizational restructuring announcement, Wadi Degla Developments revealed the separation of EgyConst, its former construction arm, into a standalone entity. Originally established as an integral part of Wadi Degla Developments, EgyConst is now positioned to operate independently, granting it greater flexibility to secure external contracts and expand its client base.

“This is more than just a restructuring; it’s about empowerment,” said Raymond Ahdy. “By spinning off EgyConst, we’re enabling it to scale faster and capitalize on construction opportunities in Egypt and further across middle eastern and international markets, which contributes to diversifying the group’s revenue streams and enhancing financial resilience. In a volatile market, standing still is a recipe for failure.”

Also announced was the full integration of EgyPro FME into the new group structure.

EgyPro FME, established in 2002 years ago, has built a reputation for itself throughout the past 23 years as a leader in Egypt’s facilities management market.

“Over the years, Egypro FME has provided its exceptional services to more than 100 clients and expanded its operations to cover 21 governorates across Egypt.

The company now manages over 3.5 million square meters and more than 700 buildings and branches, solidifying its position as one of the largest facility management service providers in the Egyptian market.

Reinforcing its commitment to the highest standards of quality and sustainability, the company has earned ISO certifications in quality, environment, and occupational health and safety.

Additionally, its membership in both the American and British Facility Management Associations reflects its dedication to global best practices in the field.”

Discussing EgyPro’s enhanced role, Ahdy remarked: “Facility management isn’t just about maintenance—it’s about safeguarding the future of real estate investments. With ROI and long-term sustainability becoming top priorities, EgyPro FME offers unparalleled expertise to ensure assets retain their value while enabling us to build smarter and better.

This integration solidifies our position as the most comprehensive real estate player in the market.” Egypro FME now operates as an integral pillar of Wadi Degla’s end-to-end real estate offerings. With a market value of $2.12 billion in 2023, projected to grow at 6.7% annually to $4.05 billion by 2032, the facilities management sector represents a vital growth avenue for Wadi Degla.

Ahdy added that the company’s success extends to significant sales milestones, with Wadi Degla reaching over EGP 5 billion in sales by the end of 2024. Notably, 60% of this figure, amounting to EGP 3 billion, was generated in the first half of the year.

In addition, the company delivered approximately 1,500 units across its residential projects in East Cairo and resorts in Ain Sokhna, including over 500 units delivered in the first half of 2024 alone. With an estimated investment of EGP 2 billion in construction, Wadi Degla remains committed to fulfilling its promises. Looking forward, the company aims to deliver an additional 1,500 units in 2025, targeting a sales goal of EGP 10 billion.

“Furthermore, Wadi Degla Developments continues to seek the best real estate investment opportunities. As part of this strategy, the company is consistently evaluating the most attractive areas. Notably, 60 acres in Ain Sokhna have been added to the ‘Murano’ project, with an investment exceeding EGP 5 billion.

The company is also exploring new investment opportunities both within and outside Cairo. Additionally, in line with its commitment to supporting national efforts to maximize real estate exports and conserve foreign currency, Wadi Degla strives to maintain sales to foreign residents at 20% annually.”

In regard to its expansion plans, Wadi Degla Developments is looking to expand into foreign markets, particularly in the Middle East and Africa, with the goal of exporting the concept of the ‘Club Town’ project. A partnership has already been established with a Saudi real estate developer, and significant progress is being made on implementing ‘Club Town’ projects in the Kingdom. Further details will be announced in the early months of the upcoming year. The ‘Club Town’ concept integrates sports and social clubs with residential compounds, offering families easy access to a variety of activities without concerns for their children’s safety. Designated gates provide direct access to the residential area, enhancing convenience, saving time, and ensuring a high level of security for children while they engage in sports,” explained Ahdy.

In other news, Wadi Degla capped off 2024 by winning the prestigious Innovation in Human Capital Management Award at the HR Connect conference, hosted by global technology leader SAP in Riyadh, Saudi Arabia.

This accolade recognizes the exceptional strides made by Wadi Degla in transforming its human resources practices, driving innovation, and implementing sustainable workforce management initiatives. These efforts, which began years ago, were pivotal in reshaping the company’s image and enhancing its overall organizational excellence.

:About Wadi Degla Developments

Wadi Degla Developments is a fully integrated real estate developer established in 2005 as one of Wadi Degla Holding companies.

For 20 years, Wadi Degla Developments has left its unique mark at prime locations across Egypt as some of the most refined residential and commercial projects and resorts equipped with best-in-class amenities and services and built with robust infrastructure. The company’s land portfolio amounts to 5.5 million sqm spanning 16 projects, including residential neighbourhoods such as Pyramids Walk, River Walk, Tijan Maadi, Tijan Zahraa El Maadi, Canal Residence, Victoria Residence, Club Town, Promenade New Cairo, and Neopolis. In addition to touristic resorts including Marina Wadi Degla, Blumar El Dome, Blumar Sokhna, Blumar Hills, Blumar Sidi Abdel Rahman, and Murano.

Kleek Developments debuts in real estate market with EGP 8bn target

Posted on by Fatma abdelhamed

Kleek Developments makes a powerful debut in Egypt’s real estate market with the launch of its first project, Noll New Cairo. The project serves as a key milestone in the company’s ambitious strategy to invest EGP 100bn in real estate sector over the next five years.

Eng. Hussein Dawood, board member of Kleek Developments, stated that a prime strategic location was chosen for the Noll New Cairo project, ensuring the best investment opportunities for both the company and its clients.

The project is located in an exceptional spot in the Sixth Settlement area, just 20 minutes from Cairo International Airport, 15 minutes from the Suez Road, 20 minutes from the American University in New Cairo, 8 minutes from District Five, 12 minutes from Al Ahly Club in the Fifth Settlement, and 15 minutes from the Iconic Tower in the New Administrative Capital.

He pointed out that Noll New Cairo is located in the heart of a thriving urban area, surrounded by major and distinguished projects, in a central location close to all major roads, ensuring optimal accessibility to the project. To make the most of this strategic location, the project’s built-up area is limited to just 18%, providing every unit within the development with a stunning view.

The project spans an area of 90 feddans, featuring a fully integrated urban design that includes residential units ranging in size from 80 sqm to 380 sqm, with buildings comprising a ground floor and seven stories in the residential section. Additionally, the project includes a commercial area, clinics, and various administrative spaces.

Prof. Dr. Mohamed Sakr, board member of Directors at Kleek Developments, highlighted the importance of maximizing the project’s strategic location by collaborating with distinguished and reputable success partners. To ensure the highest standards of efficiency and quality, Yasser Al Beltagy Architects (YBA) has been appointed as the project’s engineering consultant, while MRP will manage the project.

Sakr said that the company’s land bank includes 150 feddans, with plans to develop a diverse range of distinctive projects. The company also aims to expand this portfolio by studying available investment opportunities and adding suitable ones to its land bank.

He added that Kleek Developments is planning to become one of the leading companies in the real estate market within a short time frame.

He noted that the company relies on self-financing to implement its projects, reflecting a strong financial position and a clear plan to execute the project without being dependent on revenues from its marketing efforts. This ensures the project’s completion according to schedule, regardless of the marketing percentage or external changes affecting the project.

He further pointed out that the company aims to reach a total investment volume of EGP 100bn within its first five years in the real estate market. This ambitious plan highlights the company’s vision to secure a leading position in real estate market by delivering a diversified portfolio of high-yield projects, with commitment, credibility, and quality being the key pillars to achieving this goal.

Dr. Tarek El-Mohamady, board member of Kleek Developments, stated that the Sixth Settlement area was chosen to launch the company’s first project due to its proximity to major roadways and upscale residential communities, the high elevation of the land providing attractive views, and the presence of vast green spaces.

Additionally, it is located in a prime area within New Cairo.

El-Mohamady said that construction is planned to begin soon, with delivery expected within three years from the start of the project. The company plans to invest up to EGP 500m in the project’s construction throughout 2025, aiming to maintain a stable and disciplined timeline to ensure delivery on schedule for clients.

He shared the company’s expansion strategy for the next phase, with Kleek Developments targeting growth in the North Coast and the New Administrative Capital. The company plans to identify exceptional investment opportunities and carefully select the best ones at the right moment.

.Through this approach, Kleek Developments aims to diversify its investment portfolio and secure a significant share of the real estate market’s clientele

.Kleek Developments was established through a partnership between Emaar El Delta for Real Estate Investment and Style Home Development

.The new entity, Kleek Developments, launched with strong expertise spanning over 20 years, backed by ambitious investment plans

The company’s shareholder structure includes a team with extensive experience in the Egyptian real estate market, consisting of Eng. Hussein Dawood, CEO of Style Home Development, along with Dr. Mohamed Sakr and Dr. Tarek El-Mohamady, the CEOs of Emaar Delta.

FDC Summit Launches Its First Event, the FDC Roundtable, Bringing Together Over 120 Speakers

Posted on by Fatma abdelhamed

FDC In line with its commitment to fostering collaboration among all stakeholders and addressing industry needs, the organizing committee of the FDC Summit, the regional platform for the digital industry, announced the launch of its first event, the FDC Roundtable.

The event witnessed wide participation from over 120 speakers representing key sectors. This initiative is part of the FDC Summit’s efforts to strengthen partnerships between the public and private sectors and civil society institutions, providing an effective platform for dialogue.

The Roundtable brought together experts, decision-makers, investors, entrepreneurs, and representatives from local and global companies to exchange ideas, share expertise, and build strategic partnerships that support economic development and drive digital transformation across all fields.

Eng. Tarek Shabaka, Chairman of the FDC Summit organizing committee, stated: “The launch of the FDC Roundtable as part of the 7th edition of the FDC Summit reflects our unwavering commitment to supporting the digital industry and fostering effective communication among all stakeholders.

Through this event, we aim to create an inspiring platform for exchanging ideas and expertise, building strategic partnerships that enhance our ability to tackle challenges and achieve sustainable development.

We are confident that this event will pave the way for a new era of collaboration across key sectors, contributing to Egypt’s vision for digital transformation and economic growth. Furthermore, it will foster a dynamic environment that encourages innovation and strengthens the adaptability of companies and institutions to the rapid technological advancements.”

It is worth noting that the first edition of the FDC Roundtable featured panel discussions covering four key sectors. The PropTech session explored the latest innovations and challenges facing this vital sector, with a focus on resource sustainability and addressing digital environmental risks.

Another session on the future of the data center industry highlighted recent developments and the importance of strengthening digital infrastructure to support Egypt’s digital transformation.

The third session addressed innovation mechanisms in government institutions, emphasizing the role of innovation in enhancing the efficiency of public services and effectively meeting citizens’ needs.

The fourth session shed light on the critical role of the regulatory environment in supporting entrepreneurs and fostering a culture of innovation, ultimately contributing to driving Egypt’s economic growth.

Arabisk Development launches 3commercial projects in New Cairo’s Fifth District With 9 billion EGP

Posted on by Fatma abdelhamed

The company plans to launch three commercial malls in New Cairo’s Fifth Settlement this year, with targeted sales estimated at 9 billion EGP, said Dr. Abdel Hamid El-Wazir, Chairman of Arabisk Development Company.

He added that the commercial malls launched by the company are all located on main roads, with an average area of 4,500 square meters. He also explained that the architectural designs have been completed in collaboration with leading firms.

He announced that the company is exploring all investment opportunities in the real estate sector to diversify its project portfolio, highlighting that there are numerous investment opportunities in new cities. He also noted that this year has witnessed an expansion plan for most real estate companies.

He pointed out that the North Coast region accounted for the largest share of real estate investments offered last year, with companies achieving sales exceeding 70% of the real estate market. He also explained that the company is currently studying the North Coast area to establish real estate projects there.

He explained that returns on investment in the real estate sector are high, attributing this to annual price increases in the sector of no less than 20%.

Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

Posted on by Fatma abdelhamed

Dell Technologies Leads AI PC Movement with New, Redesigned PC Portfolio

 Dell AI PC portfolio boosts creativity and productivity for end users; simplifies AI for developers and IT administrators

 Unified branding across Dell’s PC portfolio makes it easier and faster to find the right PCs, accessories and services

 Latest generation silicon from Intel,® AMD and Qualcomm Technologies, Inc. offers customers enhanced performance and expanded AI capabilities

 Dell Pro AI Studio delivers industry’s most comprehensive AI PC toolkit – part of the Dell AI Factory – helping developers deploy AI applications to Dell AI PCs with simplicity and speed

Full story

Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for greater end-user creativity and productivity.

To accelerate AI PC adoption across enterprises, Dell also provides developers and IT administrators with the tools to seamlessly build and deploy AI applications to Dell AI PCs.

As the number one provider of commercial AI PCs, Dell expands its portfolio with new product designs, increased performance and battery life, the latest silicon innovation and AI accelerators, and industry-leading capabilities across software, management and sustainability.

Dell has unified its brand across PCs, displays, services and accessories to make it even easier for customers to find the right technology solutions they need today and in the future.

“The PC is the most important personal productivity device of our lifetime and it is being transformed by AI,” said Michael Dell, chairman and CEO, Dell Technologies.

“Dell has driven PC innovation for the last 40 years and we are well positioned for this moment. Our new, streamlined portfolio of AI PCs is here to deliver the future of computing.”

Unified brand and simplified choices make technology decisions easy

Buying a PC can be a complex experience, with multiple factors to consider – brands, models, form factors, performance, graphics, storage and materials. In fact, 74% of consumers walked away from technology purchases simply because they felt overwhelmed.

:Dell’s new branding puts the highly trusted Dell name front and center with three PC categories

.Dell: Designed for play, school and work

.Dell Pro: Designed for professional-grade productivity

.Dell Pro Max: Designed for maximum performance

.The Dell and Dell Pro product lines extend to displays, accessories and services for a consistent customer experience across the entire client portfolio

[Gamers, have no fear. Alienware continues as the leading gaming brand that’s been serving PC gamers for nearly 30 years.]

“Dell’s strategy to shift to simple, descriptive naming across its PC, ecosystem solutions and services portfolio brings significant value to customers amidst a complex and evolving AI PC landscape,” said Pat Moorhead, President, Moor Insights & Strategy. “Alongside new silicon options from AMD, in addition to Intel and Qualcomm, and new PC designs, Dell is well positioned to offer choice and help organizations futureproof for the AI era.”

Leading AI PC portfolio crafted to meet the demands of targeted use cases and workloads

Dell provides the latest silicon choices across its new portfolio while removing guesswork and complexity for end-users and businesses. New Dell AI PCs offer built-in NPU technology to deliver AI performance suited to specific workload needs.

Dell builds upon its extensive Intel® lineup by adding Intel® Core™ Ultra (Series 2) processors, expands AMD options with AMD Ryzen™ processors and continues working with Qualcomm Technologies, Inc. to offer customers the right devices for the right use-cases. The combined hardware, software and silicon innovations broaden powerful on-device Copilot+ PC experiences to reach more customers.

:With new devices across Dell, Dell Pro and Dell Pro Max, users can

.Stay productive longer with multi-day battery life

Enjoy modern and professional-grade designs wherever you work. The Dell Pro lineup is designed with durability in mind, withstanding three times as many hinge cycles, drops and bumps from regular use as competitor devices, while still featuring a sleek and stunning design. New thermal technology improves airflow by 20%, so the PC runs quietly no matter the location.

Handle intensive workloads, power demanding applications, run AI inferencing and fine tune large language models with Dell Pro Max mobile and fixed workstations packed with top performance and professional graphics. This redesigned lineup features greater performance gen-over-gen through a new, patented thermal design.

Simplify IT management and stay protected from evolving threats with the world’s most secure and manageable commercial AI PCs. IT can now manage entire fleets of Dell Pro devices—including PCs, displays and accessories—remotely. Only Dell provides this holistic device management solution, reducing operation costs and setup time, and increasing uptime.

Advance sustainability initiatives and promote PC longevity with modular designs and increased use of recycled, renewable and low-emissions materials throughout the portfolio. Dell Pro and select Dell Pro Max are the world’s first commercial notebooks built with a modular USB-C port. Initial tests show that the port is up to four times more durable and enables easier repairs.

Enjoy best-in-screen performance with new displays, including the world’s first monitor with enhanced IPS Black featuring 3000:1 contrast ratio and the highest five-star TUV eye comfort certification. Plus, with a world’s first QD-OLED monitor with AI-enhanced 3D Spatial Sound, these new displays build on Dell’s decade of display leadership.

Dell accelerates AI PC adoption with Dell Pro AI Studio

Businesses want to use AI models trained on their data to address specific needs and run them locally on AI PCs for better efficiency. However, building and managing these models is challenging because hardware requirements differ across silicon vendors and CPUs, GPUs, and NPUs.

Dell is making AI development on PCs easy with the Dell Pro AI Studio, the industry’s most comprehensive AI toolkit leveraging NPU technology. With Dell validated tools, frameworks, templates and models, developers and IT administrators can build and manage AI software with simplicity and speed, regardless of the underlying silicon.

.This is expected to reduce development and deployment time by as much as 75%, going from six months to as little as six weeks

Dell Pro AI Studio, part of the Dell AI Factory, is another example of how Dell helps enterprises right-size, implement and scale AI across various environments – from PCs to data centers. The Dell AI Factory gives customers access to the industry’s broadest AI portfolio and an open ecosystem of technology partners to create AI applications that meet their unique needs, budgets and power requirements.

YALLA GROUP WINS GOLD STEVIE® AWARD IN 2025

Posted on by Fatma abdelhamed

YALLA GROUP was named the winner of a GOLD Stevie® Award for Innovation in Entertainment Apps in the sixth annual Middle East & North Africa Stevie Awards, sponsored by the RAK Chamber of Commerce and Industry.

The Middle East & North Africa Stevie Awards are the only business awards program to recognize innovation in the workplace in 18 nations in the Middle East and North Africa.

The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 23 years.

More than 1,100 nominations from organizations across the Middle East and North Africa were considered this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others.

Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of 118 executives around the world acting as judges on five juries.

Commenting on Yalla Group’s award recognition, Saifi Ismail, Group President at Yalla Group, said: “We are truly honored to win a golden award for our industry-leading social apps, for the third year in a row. We will continue to build on our success and introduce new and innovative social and gaming applications and features that tailor to the MENA region.”

“We are delighted to recognize the achievements of such a diverse group of organizations across the MENA region in the 2025 edition of the Middle East & North Africa Stevie Awards,” said Stevie Awards President Maggie Miller.

“The quality of nominations received this year was exceptional. The program has grown every year, showing the vast amount of innovation in the MENA region.”

Details about the Middle East & North Africa Stevie Awards and the list of Stevie Award winners are available at http://MENA.Stevieawards.com.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022.

The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.

Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally-focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs.

Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.

In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA.

Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets. Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.
For more information, please visit https://ir.yalla.com.

About the Stevie® Awards

Stevie Awards are conferred in nine programs: The American Business Awards®, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Women in Business and the Stevie Awards for Technology Excellence.

Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations.

Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more

about the Stevie Awards at http://www.StevieAwards.com.

EDT&Partners and Eyouth Forge $6 Million Partnership to Develop Digital Skills

Posted on by Fatma abdelhamed

The program leverages advanced digital tools and strategic educational frameworks to provide 1 million youth aged 15 to 35 across Africa and the Middle East critical skills training in artificial intelligence, coding, data analysis, digital marketing, and modern pedagogies.

Global education consultancy EDT&Partners and Egyptian skills development startup Eyouth announced a groundbreaking partnership aimed at equipping one million young people across Africa and the Middle East with essential digital skills. The collaboration, backed by a $6 million investment, will focus on training individuals aged 15 to 35 in key areas such as artificial intelligence, programming, data analysis, digital marketing, and modern pedagogy, leveraging advanced digital tools and strategic educational frameworks.

The initiative, unveiled at Bett 2025, the world’s leading education technology event, underscores the transformative power of technology and collaboration in shaping the future of education and employment. The program will utilize Eyouth’s established platform and expertise in skills development across the Middle East and North Africa (MENA), combined with EDT&Partners’ innovative educational technologies and frameworks. Set to launch in February 2025, the program will also provide financial support to qualified educators in the region.

The Challenge and Its Significance

The global digital skills gap is estimated at $2.5 trillion, with the MENA region facing particularly acute challenges. Only 1.7% of the workforce in the region is classified as “digital talent,” while the world will need an additional 44 million teachers by 2030, including 4.3 million in North Africa and West Asia alone.

A $6 Million Joint Investment

Eyouth and EDT&Partners have committed $6 million to this ambitious program, which combines Eyouth’s effective skills development platform with EDT’s cutting-edge AI-driven educational technologies. The initiative aims to bridge the digital divide in the MENA region, with a particular focus on empowering educators.

Pablo Langa, Founder and Managing Partner of EDT&Partners, stated, “Education has a multiplier effect on our societies and economies. The digital skills gap and the importance of AI for educators are critical components in enhancing the competitiveness of the MENA region. We are proud and excited to partner with Eyouth on this large-scale, transformative initiative.”

Mostafa Abdel Latif, Co-Founder and CEO of Eyouth, added, “To date, we have developed the skills of over three million young people. Through this partnership, we aim to accelerate and empower an additional one million youth to unlock their potential and drive innovation across Africa and the Middle East.”

Program Accessibility and Reach

Participants will gain access to the program through an advanced learning platform offering interactive and comprehensive training, supported by tailored content and AI technologies from EDT and its partners, including Amazon Web Services. The program will also be rolled out in vocational and higher education institutions, such as the NextEra Coalition in Cairo, and will be available in both English and Arabic.

Hussein Ayoub, Regional Director for the Middle East and Africa at EDT&Partners, emphasized, “We are connecting Eyouth’s leading skills development platform in the MENA region with EDT&Partners’ global innovation and scalable educational solutions to deliver one of the most pioneering training initiatives in the world.”

How to Join the Program

The program will officially launch in February 2025. Young individuals, schools, and universities can register through the Eyouth platform and EDT’s website.

OPPO is Getting Ready to Launch the Reno13 Series in Egypt

Posted on by Fatma abdelhamed

 Global technology leader, is set to make waves in Egypt with the highly anticipated launch of its Reno13 series. Packed with groundbreaking AI technology and stunning design, this game-changing smartphone series is ready to take the mobile experience to the next level.

Raghda Amer, PR Manager at OPPO Egypt, expressed her excitement for the Reno13 Series launch: “We’re thrilled to introduce the Reno13 Series to Egypt, a key market. This series sets a new standard in user experience, combining advanced AI features with OPPO’s commitment to making cutting-edge technology accessible globally at an attractive price. The Reno13 Series offers flagship-level features tailored to meet the diverse needs of all users.”

OPPO is committed to making cutting-edge technology accessible to everyone

The Reno13 Series, including the Reno13 Pro 5G, Reno13 5G, and Reno13 F 5G/Reno13 F, features a bold, innovative design that caters to diverse consumer needs. A perfect blend of cutting-edge technology and a true masterpiece in design and functionality.

The Reno13 Series takes smartphone photography to a new level, enabling effortless underwater photo and video recording without the need for additional accessories. Additionally, it is among the first Android devices to bridge compatibility gaps across ecosystems, allowing users to seamlessly share photos across various social media platforms.

As OPPO launches the Reno13 Series in Egypt, it strengthens its leadership in technology and innovation, setting new standards for excellence and delivering exceptional value. OPPO remains committed to empowering users to create beautiful experiences, shaping a brighter future through smart mobile technology.

By listening to user needs, we continue to innovate, enabling self-expression and enhancing everyday life.