رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

22 فبراير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

LG Launches 2025 QNED evo TVs With Advanced Visual Technology and AI-Enhanced Personalized Experience

Posted on by maryem

LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment.

Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.

LG delivers certified color accuracy

Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.

LG refines backlighting with Mini LED

With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.

To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.

The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.

The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.

For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.

A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.

The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.

Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync™️ Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.

By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync™️ Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.

LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products, To learn more about products

Alstom appoints Martin Vaujour as President of the Africa Middle East and Central Asia Region

Posted on by maryem

7  Alstom, a global leader in smart and sustainable mobility, is pleased to announce the appointment of Martin Vaujour as President of

the AMECA region (Africa, Middle East and Central Asia), effective 1st June 2025. He will join Alstom’s Executive Committee.

Alstom transitions AMECA leadership

He succeeds Andrew DeLeone, who will take over as President of the Europe region

. During his tenure, Andrew supported key developments in AMECA within a demanding context.

Alstom thanks him for his commitment and contribution to the growth of the region.

Alstom CEO welcomes Martin

“I would like to welcome Martin to the leadership team. He is a well-recognized executive with extensive experience in general management,

stakeholder engagement and finance. He will bring new perspectives to AMECA, a key region with strong growth potential,” said Henri Poupart-Lafarge, CEO of Alstom.

Martin Vaujour commented: “It’s a privilege to take on the leadership of such a dynamic and strategic region for Alstom.

I believe AMECA holds tremendous potential for growth and impact,

thanks to committed and entrepreneurial teams that are close to their customers and attuned to local priorities.

I look forward to working with them to further strengthen our presence and partnerships across the region.”

A seasoned international leader, Martin Vaujour brings over 20 years of experience in complex, multicultural environments.

He joined Alstom in 2009 and relocated to Moscow, where he held increasing responsibilities in finance and general management,

eventually leading the Russia-CIS region as a member of Alstom’s Executive Committee.

From 2016 to 2020, he served as CEO of TMH-International, developing the company’s business across the Middle East,

Africa, Central Asia, and Latin America—markets that are now central to his new role.
Martin returned to Alstom’s headquarters in 2020 to lead the Bombardier remedies process and

took over M&A and Investor Relations responsibilities in 2021. He is a graduate of ESCP Business School in Paris

Special Group and Mint Real Estate Asset Management Launch “40 Square”

Posted on by Fatma abdelhamed

During a press conference held at the Nile Ritz Carlton Hotel, Special Group for Trade & Investment and Mint Real Estate Asset Management announced the launch of 40 Square, a new residential development in the New Administrative Capital (NAC).

The announcement follows a strategic agreement signed in March, under which Mint will manage all Special Group’s real estate assets, beginning with this flagship project.

Located in Residential Investors District, 40 Square spans 40 acres in a well-connected area near the Green River Park, the government district, and other major infrastructure.

The development features smart residential units, generous open spaces, and integrated services designed around long-term livability and functionality.

The project includes a mix of apartments offerings, totaling approximately 1477 units. The first phase is scheduled for completion in 2026, with total investments for the project expected to exceed 7 billion EGP.

This marks Special Group’s first foray into real estate development, building on its longstanding expertise in construction, infrastructure, and service delivery. The move reflects a shift toward longer-term value creation across the Group’s asset base.

“Diversification has always been central to how we grow,” said Dr. Mohamed Asaad, Chairman of Special Group.

“Our experience spans construction, healthcare, and industrial services real estate development is a natural extension of that strategy. But entering this market responsibly means more than building it requires structure, planning, and long-term thinking. This is why we partnered with Mintto bring that expertise and discipline into every stage of the development process.”

Mr. Tamer Erfan, Chairman of Mint Real Estate Assets, said: “This partnership represents a strategic step that perfectly aligns with our vision of developing projects that offer real and sustainable investment value especially in light of current market challenges.

We see 40Square as more than just an architectural development; it is an opportunity to redefine traditional real estate investment into a long-term, stable model, supported by intelligent plans that align with actual implementation and operational phases. This is the qualitative difference Mint aims to bring to the market.

Mint will lead all commercial aspects of the project including strategic planning, marketing, CRM, and sales ensuring that Square 40 is not only launched successfully but positioned for long-term performance.

“Today’s market is no longer defined by supply it’s shaped by selectivity, affordability, and the need for smart positioning,” said Alia El Nagdy, CEO of Mint Real Estate Asset Management.

“Square 40 enters the market at a moment of opportunity and constraint. Our role is to ensure the project is aligned with how people want to live, invest, and grow. We’re not here to react to the market we’re here to anticipate it.

” According to El Nagdy, the launch comes at a time when the NAC continues to attract long-term investment, yet the broader real estate landscape faces growing pressure from inflation, cost volatility, and shifting demand. Projects that will endure are those built around sound fundamentals and a clear operating model both of which define Square 40’s approach.

The launch of Square 40 sets the tone for how both companies see the future of real estate development: grounded in strategy, built on operational clarity, and driven by long-term performance.

As Special Group expands its footprint in the sector, and Mint continues to shape how real estate is managed in Egypt, this partnership represents a new model for how to build value that lasts.

A strategic alliance between Dama and Inscription Development companies to launch “Rawasin”

Posted on by Fatma abdelhamed

Dama Development and Inscription Development companies announced signing a strategic alliance together to implement Rawasin project in New Sohag City, to launch it officially, setting new standards for elite housing in Sohag, designed by the most famous architect Eng.Walid Arafa.

The alliance agreement was signed in the presence of Eng. Taher Abu Raqam, Dama Development Chairman, and Eng. Mahmoud Abu Aqeel, Dama Executive Director, besides a group of prominent figures in the fields of real estate development and architecture.

Eng.Taher Abu Raqam, Dama Chairman, assured that the “Rawasin” project is an integrated residential compound located in a prime location in New Sohag City, and “Dar Arafa Architecture” is responsible for the project’s architectural consultant, headed by international consultant Eng. Walid Arafa.

He pointed that the company keens to select a strategic location for its project and to collaborate with strong entities to ensure the implementation of a comprehensive and distinctive project.

He added that the “Rawasin” compound embodies excellence in modern design, combining luxury, comfort, and architectural innovation, making it a landmark in the real estate market in Sohag Governorate, representing a true beginning for a qualitative shift in the form of residential projects in the region, due to offering international standards in architectural planning and integrated services.

Eng.Mahmoud Abu Aqeel, Dama Development CEO, pointed that the exceptional architectural vision of Eng. Walid Arafa enhances the project’s investment and competitive advantages, as an exceptional architectural design will be developed for “Rawasin” compound, mixing between beauty, authenticity, and modernity, setting new standards for residential communities in Upper Egypt and reshaping the features of modern architecture in Sohag for the first time at this integrated level.

He showed that “Rawasin” compound will offer clients an integrated living experience, not limited to sophisticated design, but extends to include a healthy and safe environment that applies the Egyptian families aspirations, besides the project is regarded as a beginning of a new stereotype of residential community with unprecedented standards in the region

He assured the company’s confidence in the importance of development in Upper Egypt cities and governorates, especially within the availability of distinctive investment opportunities offered by the state among the comprehensive urban renaissance it is implementing especially in Upper Egypt, which reinforces the company’s ambitious investment plans for the coming period.

Orange Egypt Launches “Orange Business Talks” to Drive Smarter Digital Futures

Posted on by maryem

In line with its strategic vision to accelerate digital transformation, Orange Egypt has proudly launched “Orange Business Talks” a dynamic knowledge-sharing platform designed to spark dialogue amongst technology experts, thought leaders, and digital transformation pioneers in the Egyptian market.

Orange Egypt launches a platform to explore future technologies and practical solutions

“Orange Business Talks” offers a dedicated space for exchanging insights on emerging technologies, addressing key challenges,

and exploring practical solutions in fields such as cloud computing, cybersecurity, artificial intelligence,

and data analytics strategies. The initiative aims to educate Orange Egypt’s ecosystem—partners, clients,

and stakeholders—on cutting-edge technologies and their real-world applications across industries.

The platform was officially kicked off during the FDC Summit, featuring a keynote session by global cybersecurity expert Ted Harrington,

who delivered an in-depth talk on the future of information security, underscoring the high-caliber expertise Orange Business Talks is committed to delivering.

Orange Egypt launches a strategic dialogue with business leaders to support innovation

Hisham Mahran, Chief Business Officer at Orange Egypt, commented: “With Orange Business Talks,

we are creating a constructive dialogue with the market—bringing together vision and expertise to build a more informed and future-ready business community.

This initiative reflects our commitment to delivering real value to our clients and partners through open knowledge exchange and thought leadership.”

He added: “At Orange Egypt, we believe that sharing knowledge and experience is the key to building more agile, resilient, and innovative organizations.

Through Orange Business Talks, we’re offering a genuine platform for industry leaders to exchange ideas and turn insights into tangible action for the future of business.”

This initiative reaffirms Orange Business pivotal role in supporting Egypt’s digital transformation journey and strengthens Orange Egypt’s position as a trusted technology partner capable of leading change and driving innovation.

To learn more about upcoming Orange Business Talks sessions and participation opportunities, follow Orange Egypt official channels.

LMD’s Cairo Design District (CDD) Becomes First New Cairo Venue for Cairo Photo Week 2025

Posted on by aberabozaher

LMD’s Cairo Design District (CDD) Becomes First New Cairo Venue for Cairo Photo Week 2025
As Gold Sponsor, CDD by LMD Hosts Debut On-Site Exhibition, Bringing Egypt’s Leading Photography Festival to New Creative Grounds

 

Landmark Developments (LMD), one of the premier real estate developers, specializing in creating transformative residential and commercial experiences, is proud to announce that Cairo Design District (CDD), Egypt’s first design-focused destination, is the Gold Sponsor of the fourth edition of Cairo Photo Week 2025. The event will take place across 18 downtown Cairo venues from May 8–18, under the theme “Finding the View.

 

” For the first time in the festival’s history, Cairo Photo Week will expand to New Cairo, with CDD serving as the only official host venue beyond Downtown, running its own on-site exhibition from May 5–16.

LMD

CDD’s debut participation underlines its role as a cultural landmark where art, design, and innovation intersect. By sponsoring and hosting key events, LMD reinforces its vision of building vibrant communities that transcend traditional real estate boundaries and its mission to lead with creativity, quality, and integrated experiences.

 

“As developers, we believe in empowering creative expression as a cornerstone of community building,” said Eng. Amr Sultan, Founder and CEO of LMD, “Sponsoring Cairo Photo Week and hosting it at CDD reflects our deep commitment to cultural engagement, sustainability, and innovation. We’re not just building spaces—we’re curating meaningful experiences that bring people together, inspire dialogue, and position Egypt on the global cultural map.”

 

As part of the official program, CDD will host exclusive photography exhibitions and cultural activations, including a showcase by cinematographer Abdel Salam Mousa and photographer Coucla Refaat, alongside a rich schedule of talks and panel discussions. The lineup includes a curated panel led by Daniel Rodríguez (Photo Vogue collaborator), featuring prominent Egyptian photographers Abdallah Sabry, Bassam Allam, and Amr Ezzeldinn. The program continues with talks by Ahmed Hayman, Coucla Refaat, and acclaimed fashion photographer Vincent van de Wijngaard, culminating in a community closing night.

 

Cairo Photo Week 2025 will feature 100+ educational activities, including workshops, talks, portfolio reviews, and networking events. With 90+ iconic speakers and mentors from across Egypt, the U.S., the UK, Europe, and the Arab region.

LMD’s support of this edition reflects its ongoing ambition to take bold, transformative steps, placing art, culture, and innovation at the heart of its developments like CDD, and redefining how integrated communities come to life.

SUD partners with Regus to operate spaces in 4 key projects

Posted on by maryem

Safwa Urban Development (SUD) has signed a strategic partnership with global workspace operator Regus,

as part of its ongoing commitment to collaborating with international firms that boost the investment value of its projects.

Under the agreement, Regus will manage and operate spaces within four of SUD’s prominent developments across four different cities

SUD, Regus collaborates to bring world-class operations to 4 major projects

Board Member of SUD Eng. Ali Shalaby stated,

“This agreement reflects our company’s dedication to delivering a premium operational experience that meets the highest international standards.

This will be achieved by leveraging Regus’ extensive global expertise in offering flexible office solutions and professional work environments.”

Shalaby said that this strategic partnership is a key milestone in advancing SUD’s vision of creating integrated business communities and enhancingthe market value of its projects,

particularly amid the fierce competition in Egypt’s real estate sector.

SUD partners with Regus to operate spaces in 4 key projects

He highlighted the importance of this collaboration in delivering a

premium operational model that provides a distinctive experience for both investors and entrepreneurs.

He noted that the agreements include spaces in four key developments: Financial Hub,

a commercial and administrative project at the heart of the New Administrative Capital; High City Mall, a major retail destination in Obour City. In addition,

Elegance Tower, a mixed-use residential, commercial, and administrative development in Mansoura;

and Sunset Mall, a commercial and office complex in a prime location in Ras El Bar.

He pointed out that the selection of Regus was driven by its strong track record and international expertise in operating flexible workspaces,

which contributes to enhancing the long-term investment value of these projects.

This marks the second collaboration with Regus

, as SUD’s European branch is already leased through the company—reflecting the high level of trust between the two parties, he added.

Shalaby commented, “This agreement enhances the investment value of the company’s projects and strengthens the trust of its clients and success partners.

Having a global operator with extensive experience in managing workspaces gives the company’s projects a strong competitive edge in the market,

both in terms of operational efficiency and the quality of services provided to tenants and investors.”

He disclosed that this collaboration has a direct positive effect on the client experience,

enhancing the credibility of the projects and attracting a new group of investors in search of stable,

professional business environments.

The company believes that such partnerships contribute to the long-term sustainability of investment returns

and add significant value to real estate assets it develops.

He pointed out that the SUD owns a portfolio of projects across various governorates,

starting with projects in Greater Cairo and the New Administrative Capital.

These include five distinct projects located in prime areas within the New Capital, with a total investment of up to EGP 18bn.

These projects include Capital Heights 1, stretches over 50 acres and comprising 2,000 residential units

, located directly on central axis and opposite Nativity of Christ Cathedral

, in addition to, Capital Heights 2 covers 57 acres, with 2,450 residential units and palaces, some of which have areas reaching 1,095 sqm.

Meanwhile, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital

, occupying 30,000 sqm.

As for the fourth project, it is Hub 2, located in one of the best areas of the New Capital, covering 35,000 sqm.

The project consists of a basement, ground floor, and two repeated floors. Additionally, there is Financial Hub project,

situated in the heart of the Financial District and the Banks District.

Additionally, the company also owns projects in Obour City, where it is developing High City compound,

located on the central axis of Obour City, covering a total area of 36 acres, with the first phase already delivered. Additionally,

there is High City Mall in Obour City, directly on central axis, covering 18,000 sqm.

In Ras El Bar, the company has Sunset 1 compound, which directly overlooks the sea. This is a residential and tourist project,

being the first of its kind in the city.

Moreover, the Sunset 2 resort in New Damietta offers apartments and villas to cater to various tastes and provides numerous recreational and service activities.

The project was delivered to contracting clients in 2019.

The Sunset Mall project is located within the Sunset 2 tourist resort in the Chalet Area of New Damietta, directly overlooking the sea. Furthermore

, there is Sunset 3 resort, which spans over 131,000 sqm and is situated along the Nile River in Ras El Bar. This resort has already been delivered to clients.

In New Mansoura, The Pearl compound is located over 60 acres and offers a variety of units, including residential buildings and villas.

The compound features a 550-meter beachfront, a clubhouse, and a range of commercial malls.

With these projects, the company has served approximately 11,500 clients

AE Media Production Strengthens Its Industry Leadership Through New Collaboration with Al Naser Developments

Posted on by aberabozaher

AE Media Production Strengthens Its Industry Leadership Through New Collaboration with Al Naser Developments

AE Media Production Company announced its contract with Al Naser Developments to produce advertising, promotional, and documentary works for Al Naser Development’s latest projects in New Cairo, based on the trust and uniqueness it enjoys in the Egyptian real estate market.

AE Media Production

 

For his part, Dr. Abdel Rahman Essam, AE Media Production CEO, assured that this collaboration reflects the confidence of major real estate developers in his company and its capability to provide professional media content that serves their marketing targets, and focuses the main features of their projects, besides it also reflects their confidence in the company’s ability to produce innovative media materials that can deliver the company’s message to its targeted clients.

 

He added that contracting with Al Naser Developments Company adds a significant value to their successful partners list and strengthens their position as a company specialized in supporting real estate projects through providing integrated advertising and documentary solutions, confirming their full commitment to present the project in its perfect image, to align with the developer’s aspirations and accomodate with the the market and investors expectations.

He pointed that AE Media Production believes that innovation in presenting media content is the success key for any project, especially in the real estate sector, which requires new and innovative ways to reach the targeted audience, noting that through cooperation with Al Naser Developments Company, it aims to provide distinguished media solutions that reflect the project’s modern vision.

 

Eng. Ahmed Naser, Al Naser Development CEO, explained that the new project will be a mixed-use development, located in a strategically vital location among a densely populated residential and service area, which enhances its chances in attracting diverse investment activities.

 

He added that Hafez Consultants Office is responsible for the project’s designs, noting that all the details of the launching will be announced in the coming period.

 

He pointed that this project is regarded as Al Naser Developments first expansion outside the New Administrative Capital, as the company currently owns Golden Tower 1 and 2 in the New Administrative Capital, and this step comes among the company’s plan to expand its real estate portfolio in vital areas such as New Cairo.

 

He continued “We are proud with the partnership with AE Media Production in our new project, as this contract reflects our commitment to provide the best marketing and advertising solutions that meet our clients’ aspirations, in addition to our strong confidence in AE Media’s ability to deliver innovative media content within international standards”.

“Nusuk Cards” Distributed Outside Saudi Arabia – Malaysian Pilgrims Receive the First Batch

Posted on by aberabozaher

“Nusuk Cards” Distributed Outside Saudi Arabia – Malaysian Pilgrims Receive the First Batch

Malaysian Minister of Hajj: “We trust Allah that this season will be exceptional thanks to the outstanding cooperation and swift response from Almasiah.”

 

Bondagjy: “Nusuk card is a cutting-edge digital tool that reflects the Kingdom’s commitment to enhancing the Hajj experience.”
As part of its preparations for the 2025 Hajj season, Saudi Arabia’s Ministry of Hajj and Umrah has begun issuing Nusuk cards to Tawafa companies in preparation for distribution to pilgrims arriving from across the Islamic world.

In a historic milestone, Mashariq Almasiah – the Tawafa company serving Malaysian pilgrims – became the first to receive and distribute the cards.

 

Nusuk Cards

 

The inaugural handover took place during an emotional ceremony held at Kuala Lumpur International Airport, led by Almasiah Chairman Ali Bondagjy, and attended by Malaysian Minister of Hajj, Dato’ Haji Mohd Na’im Mokhtar.

Pilgrims were handed their Nusuk cards at the airport just before their departure to the Kingdom to perform Hajj.

The Malaysian Minister praised the continuous advancements made by the Government of the Custodian of the Two Holy Mosques in serving pilgrims, expressing his gratitude to Almasiah for its dedication and responsiveness since the beginning of its service contract with Malaysia.

He voiced confidence that the 2025 Hajj season will see exceptional services delivered to Malaysian pilgrims, thanks to Almasiah’s efficiency and deep commitment to pilgrim welfare.

Chairman Ali Bondagjy described the Nusuk card as one of the smart, regulatory tools introduced by the Ministry of Hajj and Umrah to improve service delivery and field operations for registered pilgrims.

The card is designed to enhance the overall Hajj experience — from the moment of arrival until the completion of rituals.

Bondagjy extended his thanks to the Government of Saudi Arabia for its relentless efforts in serving the Guests of Allah and commended the Ministry’s ongoing innovation in the sector.

 

He emphasized that Almasiah’s selection as the first company to receive Nusuk cards reflects its leadership in the field.

 

The company had proactively established dedicated operational teams ahead of the season, demonstrating its readiness to implement the Ministry’s digital transformation initiatives.

 

He further highlighted that the continual modernization of Hajj services aligns with Saudi Vision 2030, the national roadmap aimed at elevating all sectors, including pilgrimage services.

 

This vision has empowered the Kingdom to develop robust digital infrastructure and smart systems that ensure a seamless and spiritually fulfilling pilgrimage for Muslims around the world.

Haleon Launches the “Smile Bank” Initiative in Partnership with the Egyptian Dental Association and the FDI

Posted on by aberabozaher

Haleon Launches the “Smile Bank” Initiative in Partnership with the Egyptian Dental Association and the FDI
Free Dental Treatments to 3 million patients across all governorates till 2027
Haleon, maker of Sensodyne, has partnered with the Egyptian Dental Association and FDI World Dental Federation to launch the “Sensodyne Smile Bank” initiative. The 3-year program will deliver free dental checkups and treatments to 1 million Egyptians annually through 2027, enhancing oral health accessibility across the nation.

 

: Haleon, a global leader in consumer health, signed today a Memorandum of Understanding with the Egyptian Dental Association to launch the “Sensodyne Smile Bank” initiative.

 

Haleon

Over the next three years, the initiative will deploy dental convoys across all governorates, providing free dental check-ups and treatments to three million citizens in need. Also, in collaboration with the FDI World Dental Federation and Egyptian universities, awareness campaigns on oral hygiene will be conducted, and medical education programs will be developed for young dentists. Additionally, the campaign encourages Egyptians to share their smiles on social media using the hashtag #سنسوداين_إبتسامتك_دوا_لأي_حساسية with each post supporting people who most need care.

 

 


Prof. Tarek Abbas – President of the Egyptian Dental Association said: “One of our main goals during Smile Bank initiative is to promote preventive oral health care to improve patients’ wellbeing. Through this partnership with Haleon, our efforts will not be limited to treating patients, we will provide training programs to junior dentists and use this opportunity to raise public awareness about the importance of oral dental hygiene routines and the best practices to avoid teeth sensitivity.”

Dr. Nahawand Thabet consultant in dentistry and the African representative of the World Dental Federation (FDI) council said: “Oral diseases affect roughly 3 billion people globally, yet they are largely preventable with the right oral hygiene habits. In Egypt, oral health remains a challenge, with 3 out of 5 people suffering from tooth sensitivity and 1 in 3 experience gum bleeding during routine brushing. Despite this, the toothpaste penetration stands at only 60%. Through this collaboration, we are pleased to bring attention to the importance of oral hygiene, empowering Egyptians and young dentists with Haleon’s support.”

 

Asif Alavi, General Manager of North Africa at Haleon said: “At Haleon, we believe everyone deserves the opportunity to live in good health, yet barriers like limited access and awareness prevent millions from achieving better everyday health. We are proud to partner with the Egyptian Dental Association and FDI to promote oral health and create healthier smiles across Egypt. Sensodyne is redefining how we give back to the community with the “Smile Bank initiative” and we’re turning smiles into action – where every shared smile with the hashtag #سنسوداين_إبتسامتك_دوا_لأي_حساسية helps provide dental care to those in need.”

 

The Smile Bank initiative aligns with Haleon’s global health inclusivity goals, empowering millions in Egypt to adopt effective self-care practices and maximize the positive outcomes that self-care can bring.

 

TheMakerXOPPODreamLeague Marks Major Milestone in Empowering Young Talents to Achieve Their Football Dreams

Posted on by aberabozaher

TheMakerXOPPODreamLeague Marks Major Milestone in Empowering Young Talents to Achieve Their Football Dreams

OPPO is proud to celebrate a key milestone in the journey of TheMakerXOPPODreamLeague, a nationwide scouting initiative aimed at empowering young football talent across Egypt. Between February 15 and April 17, 2025, TheMakerXOPPODreamLeague reached 53 schools across 10 different locations, engaging with more than 159 teams and culminating in an extraordinary final event that showcased the immense talent discovered throughout the campaign.

 

The program successfully identified 47 teams that advanced to the finals, demonstrating the high level of competition and the depth of skill emerging from Egypt’s youth. In addition, three open scouting trials attracted over 324 individual players, each assessed for their talent and potential to make a significant impact in the world of football.

TheMakerXOPPODreamLeague

 

“We are thrilled with the overwhelming response and the incredible talent that has come forward during this initiative,” said [Raghda Amer], [PR Manager] at OPPO Egypt. “TheMakerXOPPODreamLeague has not only expanded our reach but has also enabled us to make a lasting impact on the lives of aspiring young football players. Through this program, we aim to create a sustainable pipeline of talent and offer these exceptional youths the opportunity to pursue their dreams.”

 

A defining achievement of the program was the selection of four standout players chosen to join The Maker Incubator. Through this initiative, the players will receive free, comprehensive training that covers not only technical football skills but also vital areas such as communication, nutrition, language development, and more. The goal is to equip these young talents with the tools and resources needed to pursue a professional football career—with the ambition of one day becoming international players.

 

“Our aim is to empower 600 students over the next year through TheMakerXOPPODreamLeague, which serves as a launchpad for emerging players to take the first step toward realizing their professional dreams,” said [Raghda Amer, PR Manager at OPPO Egypt]. “This initiative not only nurtures football talent but also prepares them holistically for success both on and off the field.”

 

The ultimate goal of the program is to equip young players with the skills needed to compete on an international stage. OPPO remains steadfast in its commitment to supporting their journey, ensuring these exceptional talents have the opportunity to shine globally.

 

The TheMakerXOPPODreamLeague finals, which attracted an impressive average attendance of 8,150 spectators per event, served as a celebration of the passion and potential of Egypt’s youth. As the program progresses, OPPO is excited to continue providing platforms for young footballers to grow, excel, and pursue their dreams.

Salam Properties collaborates with 4 specialized firms to support its projects

Posted on by Fatma abdelhamed

In line with its ambitious plans and commitment to developing integrated real estate projects that fulfill its clients’ aspirations, Salam Properties has announced strategic partnerships with four leading firms specializing in project management and operations, technology consulting, engineering consulting, market research, and management consulting.

Ahmad Qasem, CEO and Vice Chairman of Salam Properties, stated that these agreements underscore the company’s commitment to delivering real estate projects with fully integrated elements that ensure the highest standards of quality of life and luxury.

Qasem added that collaborating with leading, specialized firms also reinforces Salam Properties’ ambitious expansion plans for the near future.

He pointed out that these agreements include partnerships with Etqan Consultancy, A+, a company specialized in project management and operations, Hafez Consultants, and Profit info Tech — all of which are highly specialized firms with strong expertise, well-established reputations, and notable track records in the Egyptian market.

This highlights the significance of collaborating with them on the company’s projects.

He noted that these partnerships will provide Salam Properties with top-tier expertise and knowledge, helping to achieve the highest standards of precision and quality in executing its projects.

This collaboration aims to deliver a fully integrated customer experience — starting from project design through Hafez Consultants, moving through project management and operations with A+, and offering modern technological solutions via Profit — all based on financial and market studies provided by Etqan Consultancy.

Dr. Moataz Shalaby, Chief Commercial Officer (CCO) of Salam Properties, said that these agreements will contribute to establishing a modern real estate model based on collaboration across various specializations, while also helping to build a trusted and sustainable brand.

Shalaby pointed out that these agreements reflect Salam Properties’ readiness to compete at the highest levels of the market.

He added, “These partnerships are not just a step toward enhancing the quality of our projects, but also a long-term investment in developing an integrated work environment.

Each of these partners brings unique value — from improving project management, providing precise market studies and planning, enhancing technological solutions, to achieving greater engineering efficiency through the development of impressive and highly efficient architectural designs.”

For his part, Dr. Bassem El-Sherbiny, Chairman of Etqan Consultancy, disclosed that the partnership with Salam Properties adds to a strong list of successful collaborations.
El-Sherbiny pointed out that his company is committed to handling the marketing and market studies for one of Salam Properties’ projects, ensuring careful attention to every detail to meet both the company’s and clients’ needs.

Meanwhile, Eng. Mohamed Hafez, Chairman of Hafez Consultants, stated that his firm will be responsible for designing the architectural plans for Salam Properties’ latest project.
Hafez highlighted that his company aims to provide comprehensive engineering consultancy services that incorporate the latest technologies and practices in the sector, enhancing design and execution efficiency and ensuring the delivery of high-value real estate projects.

Mohamed El-Sokkary, Commercial Director at Profit Info Tech, expressed pride in his company’s strategic partnership with Salam Properties across all its projects.

He further added that this collaboration presents a unique opportunity to introduce innovative technological solutions that improve the customer experience and optimize operational efficiency through the latest digital transformation technologies and smart systems.

Mr. Ashraf El-Banna, Chairman of A+ for Management and Operations, stated that this partnership represents a major step toward improving administrative processes and ensuring the delivery of outstanding services to clients by applying integrated and professional management solutions across all the company’s projects.

He concluded that A+ will work to enhance the efficiency of management and operations throughout Salam Properties’ developments.