رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

15 يناير 2026

Facebook Twitter Instagram Youtube Whatsapp

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

Telecom Egypt modernizes customer experiences with Ericsson Mediation

Posted on by Fatma abdelhamed

.To future-proof Telecom Egypt network, Ericsson Mediation provides a user-friendly environment for customization and seamless interoperability with existing systems

.This modernization enables flexible communication options for Telecom Egypt- WE customers, boosting service experiences and digital engagement, while reducing costs

Strengthening its longstanding partnership with Ericsson, Telecom Egypt has selected the Ericsson Mediation platform to further boost its digital transformation and to reduce the communication service provider’s operating costs.

This was announced on the sidelines of Mobile World Congress (MWC) 2025, Barcelona, Spain.

Ericsson Mediation plays a key role in the communication service provider’s unified customer communication platform for modernizing its customer journeys and boosting and improving customer experiences and digital interactions.

It will allow Telecom Egypt to provide its customers with flexible communication choices, allowing them to opt for app notifications or traditional SMS as a way to receive information from the provider.

This reduces OPEX, drives digital engagement, and also fosters digital interaction, creating a more convenient and cost-effective experience.
Ericsson Mediation will empower Telecom Egypt with agility and user-friendliness through an intuitive service creation environment, remote access, and configuration tools.

This translates to faster time-to-market for new services, efficient system customization, and seamless interoperability with legacy and modern Information Technology systems, making it the ideal platform for a dynamic telecom landscape.

Mohamed Alfowey, Chief Technology Officer of Telecom Egypt, says: “Building stronger partnerships with industry leaders like Ericsson is pivotal to our mission of delivering exceptional experiences to our increasingly digital customer base.

With the Ericsson Mediation platform, we are unlocking the agility and scalability needed to seamlessly adapt to evolving business needs and explosive data growth.

This paves the way for simplifying our customer workflows and enhancing their overall experience. We are confident this strategic step will accelerate our transformation journey, boost operational agility, and unlock a significant performance leap for our network.”

Kevin Murphy, Vice President and Head of Ericsson North Middle East and Africa, says: “At Ericsson, we understand the critical need for communication service providers like Telecom Egypt to navigate an ever-evolving telecom landscape with agility and efficiency.

By upgrading to the Ericsson Mediation platform, we enable Telecom Egypt to bring new services to market faster, customize their systems with ease, and ensure seamless interoperability across diverse IT environments.

Ericsson Mediation is the ideal platform for communication service providers seeking to thrive in a dynamic and demanding market.”

With more than 240 customers worldwide serving over a billion subscribers, Ericsson Mediation continues to serve as an exceptionally stable, predictable, and accurate mediation platform and will enable Telecom Egypt to offer services that boost digitalization across Egypt.

Amazon Egypt has contributed to over 4 million Iftar meals to families in need

Posted on by Fatma abdelhamed

 For the sixth consecutive year, Amazon Egypt is bringing back its food security efforts this Ramadan, through the “Iftar on Wheels” program in partnership with Share a Smile Foundation and the Egyptian Food Bank. Through this program, Amazon Egypt aims to contribute to a total of 1.3 million meals during the holy month of Ramadan across Egypt. Amazon leverages its extensive and efficient delivery network for its community impact activities in Ramadan, while its employees actively participate as volunteers each year, reinforcing the company’s commitment towards supporting the local community.

Omar Elsahy, Amazon Egypt’s General Manager, said, “Ramadan is a time when communities in Egypt come together to support the less fortunate. At Amazon, we are grateful for the opportunity to contribute through our Iftar On Wheels program. Over the past years, working with our partners, we have been able to provide over 4 million meals to more than 140,000 beneficiaries. This initiative is part of our ongoing commitment to our community. We strive to make a positive impact by collaborating with major organizations to assist those in need and encourage a culture of giving among our employees. Our aim is to build meaningful relationships and contribute to families across Egypt in a tangible way.”

Mohsen Sarhan, Chief Executive Officer of the Egyptian Food Bank, added: “We are delighted to continue our collaboration with Amazon for the sixth year running. This partnership has proven to be invaluable in reaching families in need during Ramadan. By combining our expertise in food security with Amazon’s logistical capabilities, we can make a significant impact on the lives of countless Egyptians during this sacred time.” 

Nagwa Elassy, Founder of Share a Smile Foundation, commented, “Renewing our partnership with Amazon Egypt over the years through this impactful initiative enables us to continue our vital role in supporting the community. Their continued commitment to food security and community support during Ramadan has a significant impact on the lives of those in need. With the help of Amazon’s volunteers and extensive network, we are able to reach even more families this year, ensuring that they have the nourishment and care they deserve. Together, we are making a tangible difference in the lives of countless individuals, and we are grateful for Amazon’s unwavering dedication to this cause.” 

Amazon is driven by the belief that no one should go hungry. The company recognizes that collective action can meaningfully create access to more meals for those in need. As part of its commitment to combating food insecurity, Amazon is engaged in a variety of initiatives and encourages participation in numerous activities. These activities include hosting food drives within its facilities and communities, encouraging employees to volunteer at local food banks, and organizing meal-packing events.

The company’s approach demonstrates its dedication to leveraging its resources, logistics expertise, and vast network of employees to make a tangible difference in addressing hunger. By facilitating these diverse activities, Amazon aims to create an impact on food security in the communities where it operates, embodying its commitment to social responsibility and community support.

Nadine Abou El-Gheit, Amazon Community Impact Lead, stated, “At Amazon, we recognize that food security is a fundamental human right and a critical component of community well-being. It is not just about having enough food—it’s about ensuring everyone has access to nutritious, affordable meals. We also strive to embed a culture of volunteerism, a key component in Amazon’s global community impact priorities to instill the values of giving back to the community. This program embodies the spirit of Ramadan and reflects our commitment to making a meaningful impact in the lives of families during this special time.”

Moreover, Amazon has introduced its annual Amazon Ramadan Box, powered by Lipton, which is a curated 7KG package filled with essential groceries including rice, sugar, cooking oil, lentil, ghee, pasta, fava beans, and tea priced at EGP385. Customers can take part in spreading the blessings of the holy month by choosing to send the Amazon.eg Ramadan Box to a charity organization of their choice or directly to families in need. Amazon Egypt is contributing over 3,000 kilograms of Ramadan Boxes to Tawasol Organization, a move that will support families in need in Istabl Antar.

Amazon’s fulfillment network in Egypt comprises two fulfillment centers with over 100,000 cubic meters of storage capacity and 22 delivery stations serving 25 governorates. Amazon employees also contribute to their local communities through various initiatives and customer-focused offerings.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

Aduna announces e& as an equity partner in global network API venture

Posted on by aberabozaher

Aduna announces e& as an equity partner in global network API venture
Aduna, a landmark venture between some of the world’s leading telecom operators and Ericsson, today welcomes the addition of global technology group e& as an equity partner.

The new partnership was announced today, March 3, by e& Group CEO Hatem Dowidar during his keynote address on the main event stage at Mobile World Congress 2025 in Barcelona.

 

Aduna

This will provide e& with the opportunity to include its network Application Programming Interfaces (APIs) across its operations in the Middle East, Asia, Africa, and Central and Eastern Europe to Aduna’s rapidly expanding global platform.

With telecom operations across 20 countries, the addition of e& will broaden Aduna’s reach in emerging markets and strengthen its vision of accelerating the adoption and innovation of common network APIs by developers on a global scale.

By joining Aduna, e& will enable developers to access and utilize standardized network features that enhance quality of service, fraud prevention and improved security, and monetization.

Harrison Lung, Group Chief Strategy Officer, e&, says: “We are delighted to join Aduna as an equity partner in this new industry-changing ecosystem that will empower developers and enterprises to connect, innovate, and scale by tapping into platformization as the next growth engine. We’re looking forward to exploring this new business model with Ericsson and global telecom operators to unlock additional growth opportunities for e& as a technology group – and our enterprise customers, accelerating digital transformation across industries in all e&’s markets.”

Anthony Bartolo, CEO, Aduna, says: “Aduna welcomes e& as an equity partner and valued member of our global networks API ecosystem. The large geographical spread and strong market presence that e& has across 20 countries in Asia, Europe and Africa, is a very welcome addition to the Aduna platform. This will offer valuable insights and unlock innovation opportunities for our ecosystem as we advance Aduna toward becoming a truly global and unmatched network API platform and ecosystem.”

 

Aduna will provide network APIs to a broad ecosystem of developer platforms, including hyperscalers, communications platform as a service providers, system integrators, and independent software vendors, based on CAMARA APIs (the open-source project by the GSMA and Linux Foundation).

The growing Aduna ecosystem already includes some of the world’s leading telecoms operators, including América Móvil, AT&T, Bharti Airtel, Deutsche Telekom, KDDI, Orange, Reliance Jio, Singtel, Telefonica, Telstra, T-Mobile, Verizon, Vodafone and Ericsson.

Aduna was launched in September 2024 to simplify global access to network APIs. The transaction is expected to close later this year, subject to regulatory approvals and other customary conditions.

OPPO to Unveil Latest AI Strategy, Features, and Partnerships at OPPO AI Tech Summit during MWC 2025

Posted on by aberabozaher

OPPO to Unveil Latest AI Strategy, Features, and Partnerships at OPPO AI Tech Summit during MWC 2025

● At the summit, OPPO is set to reveal its updated AI strategy, introduce new AI features, and announce further partnerships with leading companies in AI.

● OPPO aims to provide generative AI features to nearly 100 million users by the end of 2025, doubling its 2024 target.

 

The OPPO AI Tech Summit is scheduled for March 3, 2025, in Barcelona during MWC 2025. At the event, the company will showcase its newest developments in artificial intelligence (AI), unveiling a fresh AI strategy, new AI features, and collaborations with international partners to bring industry-leading mobile AI experiences to OPPO users.

OPPO

With the recent launch of the Find N5, OPPO has initiated its “dual flagship” strategy, marking the first time the company is introducing both its bar phone and foldable phone flagships simultaneously to global markets.

 

With both types of flagships combining advanced AI features with top-tier hardware, the new strategy is set to see even more AI features reach users worldwide. After fulfilling its previous pledge to equip 50 million users with generative AI features by the end of 2024, OPPO now expects to double this and reach approximately 100 million users by the end of 2025.

During the upcoming AI Tech Summit, OPPO will outline key areas of research and development in AI and introduce a series of new AI features for current and future smartphone models, along with major advancements in partnerships with other industry leaders to develop enhanced AI experiences. The updated strategy falls under OPPO’s broader commitment to combining in-house innovation with open collaboration to become a leader in mobile AI experiences.

Fawry Releases FY2024 Results

Posted on by aberabozaher

Fawry Releases FY2024 Results
Fawry continues its stellar performance, achieving outstanding growth with year-over-year revenue increase of 68.4% for FY2024 and 124.6% for the bottom-line for the same period, which reflected in the highest FY EBITDA and net income margins since the company’s inception, 49.9% and 29.2%, respectively.

 

 

02 March 2025 – (Cairo, Egypt) Fawry (the “Company”, FWRY.CA on the Egyptian Exchange), Egypt’s leading provider of e-payments and digital finance solutions, announced today its consolidated results for the quarter ended 31 December 2024. The Company booked revenues of EGP 5,510.6 million in FY2024, up by 68.4% year-on-year (y-o-y). Strong top-line performance was driven by the expansion and diversification of the Company’s business offerings, which alongside effective cost control measures resulted in robust profitability margins leading to a net profit growth of 124.6% to reach EGP 1,606.7 million. Net profit for the quarter stood at EGP 500.1 million, up by an impressive 118.6% y-o-y yielding an associated net profit margin (NPM) of 30.0%.

Fawry

Financial & Operational Highlights
• Throughput value maintained its upward momentum, up 72.9% year-on-year to EGP 601.7 billion in FY2024, supported by the company’s ability to broaden its portfolio to address a diverse user base in Egypt.
• The company’s gross loan portfolio for both MSMEs and Consumers by end of 2024 came 2.6x that of 2023, surpassing EGP 3.1 billion.

• Fawry’s top-line increased by 68.4% year-on-year, marking its highest growth rate since 2015, reaching EGP 5,510.6 million in FY2024. While for 4Q2024, topline year-on-year growth recorded a whopping 74.4%. This robust performance was driven by strong results across the company’s business lines.

• The ADP segment experienced substantial year-on-year growth of 34.7%, fueled by the continuous addition of new billers, expansion of Point of Sale (POS) services, increased engagement with customers and merchants, and a rise in average ticket sizes driven by price increases in select industries. Despite this growth, ADP’s contribution decreased to 31.0% in FY2024 from 38.8% in FY2023 as other revenue streams continued to grow.
• As a testament for the company’s success in its revenue diversification strategy, Banking services saw revenues increase by 83.3% year-on-year, financial services surged by 137.7% year-on-year, supply chain solutions experienced a notable year-on-year increase of 53.4%, and the technology and other sectors grew by 45.0% year-on-year.

• EBITDA more than doubled in FY2024 to EGP 2,747.1 million, reaching an EBITDA margin of 49.9%, with an EBITDA margin expansion of 9.6 ppts year over year, reflecting the company’s success in growing its revenue streams while capitalizing on service synergy and improving operational cost efficiency. It is worth mentioning that the EBITDA margin has gone up by 19.2% vs. FY2022.
• Fawry’s bottom-line increased by an impressive 124.6% year-on-year to EGP 1,606.7 million in FY2024, reflecting both revenue growth and EBITDA margin enhancement.

Chief Executive’s Review
I am thrilled to share our FY2024 results, where we have once again exceeded market expectations, achieving unprecedented growth across both revenue and profitability. Our continued success reflects our commitment to expanding and diversifying our offerings across multiple verticals, advancing our long-term strategy for value creation and revenue diversification.

Fawry’s top-line surged by 68.4% year-on-year in FY2024, while profitability remained strong, with an exceptional EBITDA margin of 49.9% (+9.6 points)—the highest since the company’s inception. Bottom-line growth reached 124.6%, with an associated margin improvement of 7.3 percentage points to 29.2%, also marking an all-time high. These achievements were driven by increased customer engagement, revenue diversification, enhanced cross-selling initiatives, and cost-control measures.

 

Banking Services remained a primary driver of revenue growth, achieving an impressive 83.3% year-on-year increase, reflecting our strategy to diversify revenue streams and enhance financial inclusion.

 

Financial Services for MSMEs and Consumers saw exceptional momentum, with neobanking services fueling a 137.7% year-on-year revenue increase in FY2024. This growth was propelled by the launch of SME lending services and the Overdraft (BNPL for Business) product, leading to a 102.2% increase in the MSME gross loan portfolio, now reaching EGP 2.1 billion.

 

Fawry’s Consumer BNPL portfolio continued its strong expansion, surpassing EGP 1.0 billion as of December 31, 2024. This growth is further propelled by the increasing capabilities of the myFawry app, which has evolved into a comprehensive financial platform. The seamless integration of Prepaid Cards, BNPL services, and the Money Market Fund “Fawry Yawmy,” along with the recent addition of Emergency and Medical insurance options, has significantly enhanced the app’s value proposition. These strategic enhancements have cemented Fawry’s position as a leading provider of holistic financial solutions, driving a threefold year-on-year increase in myFawry’s throughput to EGP 26.8 billion.

Our Alternative Digital Payments segment maintained robust growth of 34.6% year-on-year, reinforcing its role as the backbone of our digital ecosystem. Additionally, our Supply Chain Solutions division recorded a 53.4% increase in revenue, further cementing Fawry’s transformation into a comprehensive financial services ecosystem.

Operationally, Fawry delivered outstanding performance in FY2024, with mobile wallet transactions increasing by 53.9% year-on-year, and total processed value via mobile wallets growing by 155.7% y-o-y to EGP 486.3 billion.

As we look to the future, our focus remains on building a multi-sided platform that fosters seamless interactions across our network. Through continuous innovation and service expansion, we are committed to addressing the diverse needs of our customers while driving financial inclusion for Egypt’s unbanked and underserved communities.

We are also particularly excited about the launch of “Fawry Business”, which will significantly enhance our position as a one-stop digital business solutions provider. By expanding Fawry Business capabilities in ERP and financial management tools, integrating seamless digital payment solutions, and developing tailored fintech innovations for SMEs and large enterprises, we are paving the way for a more interconnected and efficient digital economy.

FY2024 has been a landmark year for Fawry, and we remain steadfast in our mission to drive innovation, expand access to financial services, and deliver long-term value for all stakeholders.

  Proton Saga: A New Milestone for Local Manufacturing in Egypt

Posted on by aberabozaher

 

  Proton Saga: A New Milestone for Local Manufacturing in Egypt

 In a groundbreaking move that redefines local manufacturing standards in Egypt’s automotive sector, the country witnessed the launch of the new Proton Saga today. This marks the first locally assembled vehicle from the Al-Arab Al-Suwaidi Automotive Manufacturing Complex (ESAF), representing a significant leap forward in the strategic drive to enhance national production and integrate cutting-edge global automotive technologies.

 

Proton Saga

 

Attended by a distinguished gathering of officials, industry experts, and media representatives, the launch event offered journalists an exclusive on-site experience inside the factory. They had the opportunity to observe state-of-the-art production lines built to the highest global standards and witness the integrated manufacturing processes that ensure a vehicle tailored to meet the needs of Egyptian consumers.

 

Proton Saga: A Benchmark of Reliability and Performance with Local Manufacturing
The Proton Saga is one of the most popular models in its category, delivering an exceptional driving experience with advanced technology, comprehensive comfort features, and outstanding performance suited for both urban and highway driving.

The vehicle is powered by an economical 1.3L, 4-cylinder engine producing 94 hp and 120 Nm of torque, paired with a 4-speed automatic transmission that ensures smooth handling and responsive driving in various conditions. This combination enhances driving stability and fuel efficiency, making it an ideal choice for daily commuting and city travel.

 

Safety is a top priority for the Proton Saga, featuring an advanced braking system that includes Anti-lock Braking System (ABS), Electronic Brakeforce Distribution (EBD), and Brake Assist (BA) for enhanced stability and control. Additionally, the vehicle is equipped with a rearview camera, parking sensors, and a reinforced body structure that provides superior protection for passengers, alongside dual airbags for added safety.

 

The Saga also boasts a modern exterior design, 15-inch alloy wheels for improved performance and stability, halogen headlights with LED daytime running lights, and tinted side and rear windows for enhanced privacy and sun protection. A rear spoiler further enhances its sporty look and aerodynamic efficiency.

 

On the inside, the vehicle is equipped with an array of technological and comfort features, including a 7-inch touchscreen infotainment system with USB ports at the front and rear, a multifunction steering wheel, LED interior lighting for a premium cabin feel, and a spacious 420-liter trunk, making it ideal for families and practical use.

 

To ensure top-notch quality and durability, the Proton Saga has undergone rigorous 60,000-kilometer endurance testing over two consecutive months under varying driving conditions, including highways and rough terrains. These tests were conducted under the supervision of Proton Malaysia’s quality and technical support team, further proving the car’s reliability in different environments and climates.

 

Al-Arab Al-Suwaidi Automotive Complex: A Leap Towards the Future

The Al-Arab Al-Suwaidi Automotive Manufacturing Complex (ESAF) stands as one of Egypt’s most ambitious industrial projects, with an investment of $50 million, spanning 70,000 square meters, and an annual production capacity of 40,000 vehicles, with plans for further expansion.

The facility incorporates a high percentage of locally sourced components, reinforcing the value of Egyptian manufacturing and positioning Egypt as a regional hub for automotive production. Future plans also include exporting vehicles to several African and international markets.

Furthermore, the factory contributes to Egypt’s economic growth by creating new job opportunities and adopting advanced production technologies, with a long-term vision to expand into electric vehicle (EV) production and their components, aligning with global sustainability and clean energy trends.

In this context, Eng. Samah Ali, COO of ESAF, stated:
“The launch of the locally assembled Proton Saga is a major step toward achieving our goal of enhancing local manufacturing. We are committed to delivering a high-quality product that meets international standards while supporting Egypt’s economy and boosting the automotive sector.”

Eng. Amr Abu El Saud, CEO of ESAF, added:
“We are witnessing the results of years of dedicated work and a significant milestone in our company’s strategy. As a joint-stock Egyptian company, Al-Arab Al-Suwaidi Investment aims to be a key player in transforming the automotive sector—not only by offering our products to the Egyptian market but also by providing contract manufacturing and assembly services for other brands.

 

With over $50 million in investments and decades of expertise in industry and automotive sectors, we aspire to be a true gateway for exporting Egyptian-made vehicles. Today, we introduce the first product in a clear, well-defined strategy supported by strong partnerships.

 

With the start of mass production in Q1 2025, this marks the beginning of a new era in local manufacturing. We extend our gratitude to everyone who contributed to building this factory and look forward to a future filled with success.”

 

Eng. Bassem Ashmawy, General Manager of Proton Egypt, emphasized:
“For the past 20 years, the partnership between Proton and Al-Arab has successfully introduced over 18,000 vehicles to the Egyptian market.

 

Many of these models have proven their efficiency and reliability, making them a preferred choice for customers. Today, we continue this successful journey with the latest Proton Saga, locally assembled at the Al-Arab Al-Suwaidi factory.

 

This marks a new step in strengthening local production and offering vehicles that better suit the Egyptian market. Having undergone rigorous 60,000-kilometer testing under Proton Malaysia’s supervision, the Proton Saga has proven to be the ideal choice for Egyptian consumers, combining performance, reliability, and advanced features to meet diverse customer needs.

We remain committed to delivering the highest levels of safety, comfort, and modern technology in our vehicles, and we look forward to seeing the new Proton Saga on Egyptian roads as it continues Proton’s legacy of success in the country.”

 

Dr. Li Chunrong, CEO of Proton, highlighted:
“The launch of the locally assembled Proton Saga in Egypt is a significant milestone in our 20-year partnership with Al-Arab Group.

 

We firmly believe that the Egyptian market has immense potential—not only due to the growing demand for vehicles but also as a strategic gateway to North Africa and the Middle East.

 

For this reason, we are targeting the production of 5,000 Proton Saga CKD units in 2025, aligning with our long-term vision to make exports a key pillar of our growth strategy.

 

At Proton, success is not merely measured by sales figures but by building long-term relationships, delivering products and services that earn our customers’ trust, and investing in the future with expansion plans that include electric vehicles and new models catering to market demands.

 

We are excited for the next phase and look forward to achieving even greater success with our partners in Egypt.”

A Bright Future for Egypt’s Automotive Industry

The launch of the Proton Saga represents a strong start for the Al-Arab Al-Suwaidi Automotive Complex, with ambitious plans to expand production and introduce new models that meet both local and regional market demands. This initiative aligns with Egypt’s Vision 2030 for industrial development by enhancing local manufacturing and reducing import dependency.

Ultimately, the Proton Saga paves the way for Egyptian consumers seeking a vehicle with strong performance, high reliability, modern technology, and economic efficiency. With this milestone, the Al-Arab Al-Suwaidi Automotive Complex continues its journey toward leading Egypt’s automotive sector and positioning the country on the global automotive manufacturing map.

Fawry, Banque Misr, and EBC Launch Cash in and out interoperable for E-Wallets to Promote Financial Inclusion

Posted on by aberabozaher

Fawry, Banque Misr, and EBC Launch Cash in and out interoperable for E-Wallets to Promote Financial Inclusion

18 February 2025 – (Cairo, Egypt) Fawry, Egypt’s leading e-payments solutions provider, in collaboration with Banque Misr and Egyptian Banks Company for Technology Advancement (EBC), announced the launch of a new cash in and out interoperable for e-wallets via Meeza Digital Scheme. This service enables customers who hold e- wallets from any bank or financial institution to easily and flexibly perform cash in and out interoperable at electronic points of sale (POS) available through Fawry’s nationwide network. This initiative reflects the commitment of Fawry, Banque Misr, and EBC to enhance financial inclusion and intensify efforts to increase accessibility to financial services for broader segments of the society.

Fawry

This new service further strengthens Fawry’s leadership in the fintech market. Thanks to this service, customers can now perform deposit and withdrawal securely and efficiently, with a maximum limit of EGP 4,000 per transaction, through Fawry’s nationwide network and FawryPlus branches. This makes the service easily accessible to customers across Egypt. The strategic partnership between Fawry, Banque Misr, and EBC marks a significant advancement in Egypt’s financial services sector, providing innovative and user-friendly payment solutions that drive economic growth and promote digital transformation. Individual customers benefit from this collaboration by accessing various financial options tailored to their diverse needs, boosting confidence in the economic system, and encouraging investment.

 

Commenting on the launch of the e-wallet deposit and withdrawal service via Meeza Digital Scheme, Tarek Zohairy, Chief Commercial Officer- Financial Services & Digital Solutions at Fawry, said: “We are proud to take an important step forward in our mission to expand financial inclusion in Egypt. The partnership with Banque Misr and EBC to launch this service significantly advances our ongoing efforts to drive digital transformation and create a more inclusive financial community. At Fawry, we are committed to ensuring that everyone can access the opportunities offered by financial technology securely and seamlessly, anytime and anywhere across the country.”

For his part, Mohamed Shawky, Deputy Business Development GM at Egyptian Banks Company for Technological Advancement (EBC), stated: “At EBC, we believe that innovation is the key to making financial transactions more accessible and efficient. Therefore, we are delighted to collaborate with Fawry and Banque Misr to launch new cash in and out interoperable for e-wallets, utilizing the latest payment technologies. This service is available anytime and anywhere, contributing to a more digital and financially inclusive future while strengthening Egypt’s position as an attractive investment destination. This strategic partnership reaffirms our commitment to innovation and delivering payment solutions that meet the evolving needs of our customers and empower the end-user with multiple digital payment methods.”

Banque Misr takes pride in its strategic partnership with all parties, which has resulted in the launch the Cash In and Out interoperable at Electronic Points of Sale (POS) via Meeza Digital Scheme. This aligns with the bank’s plan to expand its services through various electronic channels, providing customers with services more smoothly, enabling them to manage their financial transactions with ease and security using technology and secure systems in financial transactions . It also supports the state’s efforts in promoting financial inclusion, which requires the collective efforts of various entities and institutions, as well as providing incentives that encourage users to engage in the electronic payment system, while also continuing Banque Misr’s pioneering role in supporting the Egyptian economy.

The cash deposit and withdrawal service for e-wallets is currently available at all Fawry branches, specializing in banking and electronic payment technology nationwide. It will soon be expanded to include all Fawry network points of sale (POS), including retail distribution, ensuring broader and more widespread access to the service. The successful collaboration between Fawry, Banque Misr, and the Egyptian Banks Company for Technological Advancement (EBC) reflects their shared commitment to developing innovative financial solutions that address the needs of the Egyptian market. This partnership aims to enhance financial inclusion, which aligns with Egypt’s Vision 2030.

Paysky Partners with MTN Group Fincommerce to Revolutionize E-commerce in Africa

Posted on by aberabozaher

Paysky Partners with MTN Group Fincommerce to Revolutionize E-commerce in Africa

MTN Group Fintech, in partnership with Paysky, has officially launched Market by MoMo, a groundbreaking e-commerce platform designed to provide Ugandan Merchants and consumers with a seamless online marketplace experience.

Market by MoMo offers a one-stop solution for buying and selling a wide range of products, including electronics, groceries, fashion, beauty products, and more. This innovative platform combines convenience, reliability, and flexibility with features such as secure payment and fast deliveries.

 

Paysky

Empowering Uganda’s Digital Economy
In close collaboration with MTN Fintech, Paysky, a leading provider of digital payment solutions, played a pivotal role in co-creating this transformative platform. Market by MoMo marks a significant milestone in advancing Uganda’s digital economy, fostering a dynamic partnership that empowers Merchants to expand their reach while enriching the consumer shopping experience
Waleed Sadek, Founder and CEO of Paysky, emphasized the company’s vision to empower businesses and individuals across the Middle East and Africa (MEA) region through cutting-edge payment infrastructure. “Since our inception in 2017, Paysky has been committed to democratizing digital financial services and so far has achieved that for over half a billion citizens and two million businesses. Our collaboration with MTN to launch Market by MoMo is a natural extension of this mission, bringing secure, flexible, and reliable payment solutions to Uganda,” he said.

 

Paysky’s Role in Financial Inclusion
Paysky has been instrumental in driving financial inclusion across the African continent by providing central banks in 10 countries with world-class digital financial services platforms. This commitment to innovation and inclusion has accelerated national campaigns aimed at increasing access to digital financial services. With the launch of Market by MoMo, Paysky continues to support the growth of digital ecosystems and empower local businesses to thrive in an increasingly connected world.
“By providing a seamless payment and e-commerce infrastructure, Paysky advances digital financial service value chain and enables the smooth operation of e-commerce platforms like Market by MoMo, allowing businesses to expand their reach and improve their financial performance,” said Sadek.

Richard Yego, Managing Director & CEO at MTN Mobile Money Uganda, spoke about the significance of this initiative: “We are committed to building a more equitable, connected, and empowered society. Market by MoMo is an integral part of our strategy to create a brighter and more inclusive digital future for Africa, bringing together consumers and businesses in a seamless digital marketplace.”

 

Hesham Safwat MTN Fintech Group Head of Fincommerce, highlighted the importance of collaboration in making this vision a reality: “This launch is a testament to the power of partnerships. By working together, MTN Group Fintech and Paysky are delivering an integrated platform that connects Uganda’s Merchants to millions of potential customers, empowering individuals and businesses alike.”

Expanding Horizons: MTN Group Fintech and Paysky’s Regional Plans
In addition to the successful launch of Market by MoMo in Uganda, Paysky and MTN Group Fintech are also collaborating on the upcoming launch of the Market by Momo across many of the countries covered by MTN Group Fintech. This expansive initiative will bring the benefits of a digital marketplace to over a hundred million users across Africa, enabling businesses to tap into new markets while offering consumers access to a wide variety of products with seamless, secure, and flexible payment options.

 

The partnership between MTN Group Fintech and Paysky aims to further drive digital financial inclusion and transform the e-commerce landscape in the region, unlocking new opportunities for both Merchants and consumers.

 

About Paysky
Founded in 2017 by Waleed Sadek, Paysky is a leading provider of digital payment infrastructure across the Middle East and Africa (MEA). With a mission to democratize financial services empowering businesses, financial institutions, and individuals, Paysky is helping shape the future of the digital economy. Through strategic collaborations with central banks, financial institutions, and telecom operators, Paysky has enabled financial inclusion and digital transformation of financial services across 18 countries.

The company continues to drive growth by expanding its digital solutions and services across the MEA region, contributing to the empowerment of local businesses and the advancement of the digital economy.

About MTN Group Fintech
MTN Group Fintech is Africa’s leading financial technology provider, committed to revolutionizing digital financial services across the continent. Through its MoMo platform and other fintech solutions, MTN Group Fintech empowers millions by providing secure, accessible, and innovative financial services. The company’s vision is to lead Africa’s digital financial revolution through technology-driven solutions that foster economic inclusion and growth.

BME Announces Strategic Partnerships to Transform Egypt’s Gaming and Esports Industry

Posted on by Fatma abdelhamed

BME Announces Strategic Partnerships to Transform Egypt’s Gaming and Esports Industry

BME, a leading and fully integrated gaming and esports solutions provider, has unveiled a series of strategic partnerships aimed at reinforcing Egypt’s position as a global hub for gaming innovation and esports excellence. Key collaborations include agreements with Red Bull, Egypt’s Ministries of Education and Technical Education, and Youth and Sports, alongside ongoing partnerships with international powerhouses Riot Games Inc., a premier video game developer and esports organizer, and Tencent Holdings Ltd., a global leader in multimedia and gaming.

 

BME

The landmark three-year partnership with Red Bull is set to launch in 2025. This agreement positions Red Bull as one of the main partners for both Insomnia Egypt Gaming Festival and Superdome, injecting Red Bull’s iconic energy into these flagship events. The partnership is set to foster sustainable growth and innovation within the gaming and esports industries creating dynamic, high-quality experiences that elevate local talent while strengthening the global gaming and esports ecosystem.

BME is hosting the Insomnia Egypt Gaming Festival, set to take place from April 24–26, 2025, at the Egypt International Exhibition Centre in Cairo. The festival will feature live competitions, interactive exhibits, and the latest gaming technologies. This collaboration highlights BME’s focus on integrating world-class technology to elevate the event’s offerings.

 

 

 


Since its inception in 2018, Insomnia Egypt has grown into a flagship event, attracting over 100,000 attendees and earning its reputation as a premier destination for gamers. Organized by BME, the festival boasts impressive achievements, including partnerships with more than 400 companies and 53 media outlets, over 85 engaging interactive experiences, the development of 200+ local and regional talents, and the successful execution of 72 esports tournaments across five highly successful editions.

Another notable initiative is the launch of the School Stars Gaming League (SSGL) by BME in collaboration with Egypt’s Ministries of Education, Technical Education, and Youth and Sports. This groundbreaking national esports project aims to develop and empower the next generation of gaming talent. Featuring tournaments across five different games, the qualifiers began in December 2024, with the national finals scheduled to take place at Insomnia Egypt 2025. The initiative seeks to identify and support emerging talent while fostering their growth through competitive opportunities.

As for Superdome, the state of the art championship, BME alongside Red Bull, will bring exclusive activations, live competitions, and its Homegrown Tournaments, seamlessly integrating local talent into the global Red Bull esports ecosystem.

“These partnerships represent a significant step forward for BME and the industries we serve,” said Ahmed Elgohary, CEO of BME. “Through collaboration with global and local leaders, we aim to create transformative experiences, empower talent, and drive innovation. Our vision is to establish Egypt as a global hub for excellence in gaming, technology, and beyond.”

BME takes immense pride in fostering strong ongoing relationships with some of the world’s leading gaming publishers such as Riot Games and Tencent. These partnerships are a testament to BME’s unwavering commitment to excellence and innovation within the gaming industry. These collaborations reflect not just its credibility but also a shared passion for delivering cutting-edge solutions and experiences.

With these strategic partnerships, these projects promise to set new benchmarks for the gaming community in Egypt and beyond. From empowering youth through SSGL to hosting global-scale events like Insomnia Egypt and Superdome 2025, BME is unwavering in its mission to lead Egypt’s gaming evolution.

About BME
BME is a leading brand experience agency with over 15 years of expertise, specializing in creating extraordinary connections between brands and consumers. While gaming and esports remain at the core of its passion, BME has a distinguished track record in event management, delivering over 500 successful B2B and B2C events across 25+ countries.

 

BME provides a wide range of services, delivering end to end solutions from organizing live and digital events to hosting tournaments and festivals, offering consultancy services, crafting engaging content, and executing impactful digital marketing campaigns. Leveraging deep consumer insights and innovative strategies, BME tailors solutions to meet diverse client needs, ensuring every project drives meaningful engagement and long-term growth. Trusted by leading brands across various sectors, BME has a proven track record of transforming ideas into impactful realities.

Mass Developments Cooperates with Inspire Integrated to Enhance Investment in “Olin”

Posted on by Fatma abdelhamed

Mass Developments signed a strategic partnership agreement with Inspire Integrated, a company specializing in the management and operation of real estate projects.

The partnership aims to enhance the investment value of Mass Developments’ project, Olin Social District in New Cairo, by achieving the highest levels of operational efficiency and project management in line with international standards.

The signing ceremony took place in the presence of senior executives from both companies, including Eng. Atef Monai, Chairman of Mass Developments, and Eng. Mohamed Essam, Executive Director of Inspire Integrated.

Also attending were Ahmed EL- Desouky, Chief Commercial Officer at Mass Developments; Marwan El- Sayyad the Sales Director, Ahmed Essam the Marketing Manager, and the company’s sales sector managers.

The participation of key figures from both entities highlights the strategic importance of this partnership in supporting the company’s expansion and growth plans.

Eng. Atef Monai stated that this partnership aligns with Mass Developments’ vision to enhance the added value of its projects by collaborating with leading specialists in management and operations.

He emphasized that the cooperation with Inspire Integrated represents a significant addition, contributing to improving the quality of services offered within the company’s projects.

He further noted that this collaboration is part of Mass Developments’ broader strategy to enhance the efficiency of its project management, in parallel with its expansion plans for 2025.

He explained that Olin Social District is strategically located on Gamal Abdel Nasser Axis in the Fifth Settlement, directly opposite El Narges Buildings and Villas, a residential area with a high population density exceeding 350,000 residents.

This prime location reinforces the project’s potential as an integrated commercial and entertainment hub, serving a large number of people and enhancing its chances of success.

He highlighted that Olin Social District is not just an ordinary mall but a fully integrated destination combining retail, entertainment, and essential services.

The project includes a recreational area, commercial units, cafes, restaurants, a fitness center equipped with state-of-the-art equipment, a running track, a dedicated Kids area, a governmental hub , a hologram system, and a free high-speed internet network that covers the entire project.

To ensure the highest execution and operational standards, Mass Developments has partnered with ACE Moharam Bakhoum as the project’s executive consultant,

LDP as the engineering consultant, Concept as the construction contractor, and IWG—owner of renowned brands—to provide co-working spaces and virtual office solutions.

Eng. Mohamed Essam, Executive Director of Inspire Integrated, expressed his enthusiasm for this collaboration, affirming that Inspire Integrated is committed to implementing

cutting-edge administrative and operational systems to create a seamless, high-quality environment that meets client expectations and aligns with global trends in real estate project management.

This partnership marks a key milestone in Mass Developments’ strategic vision to optimize project operations, ensuring long-term sustainability and success.

Egyptian Journalists Syndicate and TikTok join forces to promote Digital Literacy for the Second Consecutive Year

Posted on by Fatma abdelhamed

The Egyptian Journalists’ Syndicate, in collaboration with TikTok, the world’s leading short-form video platform, conducted a training workshop at the syndicate’s training center.

This was part of an MoU signed last year between the two parties, aiming to raise awareness about the importance of digital literacy, verifying the accuracy of information, evaluating various sources, and delivering engaging digital content.

This workshop stems from the cooperation protocol established between TikTok and the Egyptian Journalists’ Syndicate, focusing on promoting digital awareness and media literacy while increasing knowledge on identifying misinformation and protecting online privacy.

This marks the second workshop TikTok conducted under the MoU, following the first session held in July of last year.

The workshop featured two sessions. The first session addressed best practices for creating engaging content with added value, emphasizing the importance of utilizing the platform’s creative tools, such as sound effects and interactive videos, to enhance the reach and dissemination of digital journalistic content.

The second session focused on addressing misinformation, understanding AI-generated content, and strategies for managing it. It highlighted how to comprehend AI-generated content and its implications, alongside presenting TikTok’s policies regarding this type of content.

The session also shed light on ethical considerations and the future of AI in content creation.

Commenting on the collaboration, Raghdah AlAzab, Head of Communications at TikTok MENA, stated: “We are pleased with our ongoing collaboration with the Egyptian Journalists’ Syndicate to promote awareness of digital and media literacy.

In light of the rapid developments in the digital space, critical thinking and the ability to verify information have become essential skills.

Understanding the difference between reliable and misleading content is no longer optional; it is a necessity that enables individuals to navigate the vast amount of information consciously and responsibly.”

TikTok is committed to building effective partnerships with various institutions to enhance awareness of digital safety, combat misinformation,

and promote a culture of privacy and data protection. Through the development of advanced technologies to monitor inaccurate content and the implementation of strict data protection standards, the platform strives to provide a safer digital environment.

Additionally, TikTok supports educational initiatives aimed at developing digital skills, focusing on the ethical and responsible use of artificial intelligence in content creation.

TikTok

Women’s empowerment in the tech sector in line with KSA Vision 2030

Posted on by Fatma abdelhamed

In line with Vision 2030, Saudi Arabia has implemented multiple enabling policies in recent years, and the impact on gender equity is already evident. The latest World Bank data shows that women’s overall representation in the Saudi work force increased from 17.4% in 2017 to 34.5% in 2023.

The tech sector is a prime example of the Kingdom’s growing diversity and inclusion. According to the Ministry of Communications and Information, women’s participation in the Saudi tech industry stood at 28 percent in 2021 – higher than the European average of 19 percent, based on European Parliament data.

At Ericsson, we have had a presence in Saudi Arabia for over four decades, and we are committed to helping the ambitious nation advance its digital transformation and position itself as a global technology leader.

Together with our customers and partners across the Kingdom, we work to equip local female talent with the knowledge and skills to contribute to digital innovation that supports the objectives of Vision 2030.

LEAP 2025 provided us with an ideal platform to reinforce the message that diversity and inclusion are essential for driving performance and creating greater business value, in addition to fostering better working environments.

During the third edition of one of the world’s most attended tech events that take place annually in the Saudi capital Riyadh, we hosted two sessions dedicated to women’s leadership.

We brought together high-level female executives from the Kingdom’s ICT sector to share their personal experience as women in tech and explore ways of making the industry more inclusive.

In collaboration with our partners, we also organized the Girls in ICT event.

We invited young female talents to visit our stands to learn all about the latest technologies and attend an informative session that aimed to encourage them to discover the world of STEM and consider pursuing careers in this field.

Education is the key to inspire and empower the new generation of women to become future leaders. I always believed that ‘The future belongs to learners’, and we all have a responsibility to play in in upskilling young female talents through graduate, internship and mentorship programs.

At Ericsson, we introduced the Gen-E Graduate Engineer Program, tailored for Market Area Middle East and Africa (MMEA).

Gen-E, short for Generation Ericsson, has been designed to hone the technical skills of engineering graduates through comprehensive training on our technology, solutions and delivery methods, alongside the knowhow of our processes, tools and methodologies.

Our teams have collaborated with Saudi universities to provide young talent with world-class learning and career development opportunities.

A prime example is the graduate scheme we launched at our 5G Innovation Hub in Riyadh, joined by 100 local fresh graduates from the nation’s leading universities, including 50 women.

This promising cohort is now helping us blaze new trails in the industry by developing a wide range of 5G use cases across diverse sectors.

We also offer students on-the-job training and mentorship through our senior specialists, in addition to access to Ericsson Educate, our digital learning portal that aims to strengthen ICT skills and increase readiness for jobs in our industry.

Furthermore, initiatives such as our Flash Forward Hackathon, run in partnership with stc, Vonage and King Saud University, enable young talent to actively participate in achieving the goals of Vision 2030.

The competition brings together qualified mentors with the brightest minds from across Saudi Arabia to explore the future of technology in the Kingdom and give their innovations the space to shine.

On a global level, we are supporting girls’ tech education through our flagship program Connect to Learn. To date, we have provided access to digital learning and skills development courses for 485,000 children and young adults in 43 countries.

By contributing to build women’s representation in Saudi Arabia’s ecosystem of innovators and creators, we are empowering female talent to make a significant contribution to shaping a sustainable, connected and inclusive future for the Kingdom.