رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

LG TO OFFER CUSTOMERS LIMITED TIME APPLE TV+ PROMOTION

LG Electronics (LG) is offering three months of unlimited access to Apple Originals and more for just $2.99 per month to eligible LG Smart TV users in 93 countries.

The offer is available within the Apple TV app of compatible 4K and 8K LG Smart TVs (2018 models and later), along with lifestyle screen models StanbyME, StanbyME 2, StanbyME Go, LG MyView smart monitors and LG CineBeam projectors. This limited-time offer will be in effect from May 19 to July 7. 1

Renowned for premium, award-winning drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, Apple TV+ is offering three months of unlimited access to Apple Originals and more for just USD 2.99 per month.

This includes the cultural phenomenon Severance, hit sci-fi favorites like Silo, acclaimed comedies like “The Studio”, compelling dramas like The Morning Show and Your Friends & Neighbors, and global hit films including The Gorge, The Instigators, Wolfs, The Family Plan and more.

Apple TV+ also offers award-winning series for kids and families including Jane and Stillwater, and beloved Peanuts originals.

LG’s industry-leading TVs feature Dolby Vision and Dolby Atmos to deliver superb home entertainment and LG Smart TV users can enjoy Apple TV+ in 4K with Dolby Vision and Dolby Atmos.

The company’s premium TVs support both Dolby Vision and Filmmaker Mode, a cinematic experience available with Apple TV+ titles mastered in Dolby Vision.

LG is committed to elevating the viewing experience to a new height

LG is committed to elevating the viewing experience to a new height by offering an extensive array of content and services, class-leading picture quality and immersive audio.

LG Smart TV users can effortlessly tap into the full suite of content and services offered by LG Smart TVs with the versatile and user-friendly webOS platform.

1. Apple TV+ offer is available in select participating markets beginning May 19 and ending July 7. Offer available on 2018-2025 LG 4K, 8K Smart TV models, StanbyME, StanbyME GO, StanbyME 2 models, 2022-2025 LG MyView™️ Smart Monitor models, 2020-2025 LG CineBeam models in the Apple TV app.

Valid only for new and qualified returning subscribers to Apple TV+ in your region. Limit one offer per TV and Apple Account. Plan automatically renews at your region’s price per month until cancelled.

Requires Apple Account with payment method on file. Payment will be billed to payment method on file and can be cancelled anytime at least a day before each renewal date in your service account settings.

Terms and Apple Privacy Policy apply; see the applicable terms at https://www.apple.com/legal/internet-services/itunes/us/terms.html.

Must be the minimum age required in your country and in the country that matches the store front on which you are redeeming the offer.

Compatible products and services required. Cannot be combined with other offers providing access to the same service. Apple TV+ is a service mark of Apple Inc.

Tanmeyah Wins “Excellence in Customer Relationship Management”

Tanmeyah, a subsidiary of EFG Holding, and a leading provider of innovative and integrated financial solutions for small business owners and entrepreneurs, received the “Excellence in Customer Relationship Management” award at the MENA Banking Excellence Awards.

 

This recognition celebrates the company’s client-centric approach and continued commitment to financial inclusion across Egypt.

 

Tanmeyah

 

The recognition reflects Tanmeyah’s continued efforts to place client needs at the center of its operations with dedicated Relationship Officers assigned to every client to provide direct support and guidance. This model ensures that clients, many from underserved and rural areas, not only access financing, but also build financial awareness and resilience.

 

With a presence in 354 branches across Egypt, in addition to a mobile app, digital assistant “Abu ElSebaa”, and a dedicated call center, Tanmeyah has built a system that combines accessibility with responsiveness. Each channel is designed to offer timely, relevant, and empathetic support.

 

Ahmed Ibrahim, Executive Director, Head of Business at Tanmeyah, commented, “This recognition reflects the trust of nearly 3 million clients and the dedication of our teams who serve over 50,000 new clients monthly.

 

Through our expanding network and digital platforms, we remain committed to listening closely, responding purposefully, and delivering solutions that matter. Personalized service, agility, and empathy are more important than ever — and they guide every step we take.”

 

 

Waleed Rammah, Executive Director, COO at Tanmeyah, added, “We are committed to educating our clients about financial tools such as insurance, with the aim of protecting their income sources and ensuring long-term financial stability. Our field teams work to raise awareness step by step, through every interaction we make.”

 

 

The award highlights Tanmeyah’s ability to scale personalized support to millions of clients — and its role in expanding financial inclusion through a service model built on trust, education, and accessibility.

Mohamed El-Kholy Participates in TEDx at the American University in Cairo to Share His Inspiring Marketing Journey

Mohamed El-Kholy, a prominent marketing and branding expert and senior marketing director at Akam Al Rajhi for Real Estate Development, participated in TEDx Egypt, hosted at the American University in Cairo. As one of the most inspiring and influential figures in the marketing field, El-Kholy delivered a keynote speech highlighting his personal and professional journey, his triumphs over challenges during his 18-year career, and his forward-looking vision for the marketing landscape in Egypt amid the current digital transformation.

 

Mohamed El-Kholy

During his talk, El-Kholy walked the audience through key milestones of his educational and professional path—from his university studies and early passion for marketing to the significant obstacles he overcame, and ultimately, his rise to top leadership roles at a major company with international joint investment. He emphasized that perseverance, continuous learning, and adaptability were the core drivers of his success in a rapidly evolving industry.

He also underlined the importance of building strong brand identities and embracing innovation in audience engagement, while stressing the increasing role of technology and artificial intelligence in shaping the future of marketing.

 

El-Kholy’s speech resonated strongly with attendees, especially marketing students and young entrepreneurs, who expressed their appreciation for his inspiring insights on navigating career hurdles and building a successful path in a competitive market.

TEDx at the American University in Cairo brought together a distinguished lineup of speakers from various industries, aiming to inspire creativity and promote knowledge exchange between emerging talents and seasoned leaders driving change across different sectors.

With over 18 years of experience in marketing, El-Kholy has led the marketing functions of several major real estate developers, leaving a significant impact that helped elevate these companies as prominent players in the market. In 2020, he was awarded the title and shield of “Most Influential Marketing Figure” by Diplomacy Magazine, as part of its poll recognizing the top 20 most influential figures in the economic and political sectors.

El-Kholy is also recognized for his extensive expertise in strategic brand planning and business management. He specializes in brand, market, and competitive analysis to craft impactful marketing and digital strategies that drive business transformation, growth, and leadership.

EFG Finance Approves Acquisition of Fatura by MaxAB-Wasoko, Accelerating Pan-African B2B

 

EFG Finance, an EFG Holding company, proudly announces it has reached an agreement for MaxAB-Wasoko, the region’s leading e-commerce and supply chain super app, to acquire Fatura, its Egypt-based B2B e-marketplace. This multifaceted partnership results in EFG Finance becoming a significant shareholder in MaxAB-Wasoko and securing a seat on its board.

 

EFG Finance

This acquisition marks a pivotal step in MaxAB’s broader strategy to consolidate the B2B e-commerce and fintech space across Africa. Following last year’s transformative merger with Wasoko, which expanded their      footprint into Kenya, Rwanda, and Tanzania, MaxAB-Wasoko continues to execute on its vision to create a truly pan-African platform that delivers comprehensive, tech-enabled solutions tailored to local market needs.

 

 

“The acquisition of Fatura is more than a growth play; it’s the realization of our ambition to become the go-to, one-stop-shop for retailers throughout Africa,” said Belal El-Megharbel, CEO of MaxAB-Wasoko. “By bringing together operational strength, product depth, and innovative fintech offerings, we’re setting a new standard for retail across the region.”

 

With Fatura fully integrated into the MaxAB-Wasoko platform and unified under the company’s      brand, retailers will immediately benefit from a broader, more comprehensive product assortment, critical in a fragmented supply chain environment where no single distributor can meet all retailer needs. Fatura’s impressive reach, having onboarded over 626 wholesalers in 16 cities (including five new cities for the platform, ensures greater flexibility and convenience for small and medium-sized retailers.

 

Aladdin ElAfifi, CEO of EFG Finance, stated: “We are thrilled to partner with MaxAB-Wasoko as they reshape the retail and supply chain sectors. Integrating Fatura will drive meaningful business growth, and our role as a significant shareholder and board member supported by EFG Holding reinforces our commitment to fostering innovation in the fintech space”.

 

Additionally, MaxAB’s embedded financial services will unlock expanded credit access for purchases made by its expanding merchant network. This innovative, tech-driven approach empowers retailers with the working capital needed to stock more, sell more, and grow their businesses sustainably.

 

Fatura, founded in 2019 and acquired by Tanmeyah (an EFG Holding subsidiary) in 2022, brings a scalable, asset-light marketplace model that perfectly complements MaxAB’s robust end-to-end supply chain from procurement to last-mile delivery. This combination unlocks access to a broader range of suppliers and products, delivering unmatched value through choice and convenience.

 

The integration is expected to drive significant topline growth and operational efficiency over the next 12–18

months. In the near term, the Fatura marketplace is projected to contribute approximately 25% of MaxAB’s Egypt revenue by year-end, with strong momentum and exponential growth anticipated as the model is rolled out across the company’s other African markets.

 

Since the merger of Wasoko and MaxAB, the combined entity has achieved remarkable growth across its fintech and e-commerce verticals. The company’s fintech business has doubled in Egypt, expanded to Morocco, and now provides credit solutions that finance over 9% of e-commerce sales, underscoring strong demand from retailers for digital financial services.

 

Operational enhancements and improved supplier terms have further strengthened the company’s  regional supply chain capabilities, setting the stage for scalable expansion.

 

Together, MaxAB-Wasoko and EFG Finance are building the future of African retail an integrated, tech-enabled ecosystem that empowers retailers, improves supply chain efficiency, and propels economic growth across the continent.

LMD Fast-Tracks W Cairo Construction, Egypt’s first W Hotel, By the end of 2025

 

Interior architecture finalized by Bowler James Brindley as LMD redefines luxury living at One Ninety with Marriott’s globally acclaimed W brand.

 

 LMD (Landmark Developments), one of the premier real estate developers specializing in creating transformative residential and commercial experiences, is proud to announce that it is fast-tracking construction on W Cairo, the first W Hotel in Egypt brought by Marriott International, Inc.

 

LMD

 

The project represents an investment exceeding 220 million dollars, with the structural skeleton slated for full completion by the end of 2025. Located within the One Ninety development in New Cairo, the hotel represents a bold addition to Egypt’s luxury hospitality landscape.

This construction milestone reinforces LMD’s commitment to timely deliveries, quality developments, speedy execution, and robust trustworthiness. With a passion for excellence, meticulous attention to details, and an integrated approach to design and functionality, LMD continues to redefine modern luxury through global partnerships and visionary execution. Further supporting this progress, LMD confirmed that world-renowned interior architecture firm Bowler James Brindley (BJB) has finalized all interior design works for the hotel, ensuring a blend of cutting-edge creativity and timeless elegance. BJB’s design process is inspired by Cairo’s rich history while simultaneously undertaking contemporary evolution. Their work includes W Sydney, W Manchester, W Barcelona, and W Budapest.

“Our target is clear, construction is moving full speed ahead”,” said Eng. Amr Sultan, Founder and CEO of LMD, “The W Cairo is not just a hotel. It is a statement of confidence, innovation, and commitment while introducing a whole new outlook on refined hospitality. At LMD, our vision extends far beyond transforming physical spaces into thriving communities to elevating living standards and offering endless possibilities. We are proud to be leading the charge in bringing Marriott’s iconic W brand to Egypt and delivering a project that exceeds expectations in both design and experience.”

W Cairo Hotel brings Marriott International’s celebrated “Whatever/Whenever®” philosophy to Egypt for the first time. The hotel will feature330 elegantly appointed rooms and suites, drawing inspiration from Egyptian heritage, most notably, the lotus flower, reimagined with contemporary sophistication. Guests will enjoy exclusive amenities including the WET® infinity pool deck, AWAY® soul-soothing spa, WIRED® business center, and the brand’s signature FIT® fitness hub.

Seamlessly connected to One Ninety’s lush Urban Park spanning over 30,000 sqm. W Cairo Hotel will offer direct access to artisanal dining, luxury retail, and vibrant entertainment. The entire experience is designed to be immersive, offering guests panoramic views and tailored moments that reflect both local culture and global standards of excellence.

 

One Ninety, LMD’s $1 billion flagship mixed-use development, is thoughtfully master planned across 344,315 square meters of lush, iconic land. Strategically located at the intersection of 90 Street and the Ring Road, the project features

W Cairo The Residences, Cairo design District (CDD), and the Urban Park with expansive green spaces, offering a fully walkable, future-ready destination. With this new project, LMD continues to push boundaries and inspire with its groundbreaking collaborations, exceeding the expectations of both its customer base and investors.

Mass Developments launches Yardin New Cairo on 13 acres in the Heart of New Cairo.

Mass Developments has unveiled its newest residential project, Yardin New Cairo, strategically located in the heart of New Cairo. Covering more than 13 acres, the project is part of the company’s strategy to diversify its investment portfolio and introduce innovative real estate solutions that reflect evolving market trends and cater to customer needs.

Mass Developments

 

Eng. Atef Monai, Chairman of Mass Developments, stated that the project represents a valuable addition to the company’s portfolio and is situated in a prime area of the Fifth Settlement.

Eng. Atef Monai highlighted the project’s prime location as one of its most distinctive advantages—just a minute from South 90 Street, three minutes from the Middle Ring Road, five minutes from Ain Sokhna Road, and only 20 minutes from Cairo International Airport. It is also conveniently located near the Air Force Specialized Hospital and the District 5 development.

 

He said that the project is a fully integrated residential development offering a variety of unit sizes ranging from 66 sqm up to 330 sqm for duplex units. It features flexible payment plans starting from a 0% down payment with installment options extending up to 10 years, catering to a wide range of customer needs.

 

He added that Mass Developments is dedicated to working with top-tier partners to ensure the project is delivered with the highest standards of quality and sustainability. As part of this commitment, the company has partnered with AZURE Architects, led by Eng. Omar Okail, to lead the architectural design.

Inspire Integrated will oversee property and facility management, while execution and construction will be handled by Concept Engineering & Constructions, chaired by Eng. Mamdouh Fekry, a Board member of Mass Developments.

 

Eng. Mamdouh Fekry brings extensive engineering experience, with his company having contributed to several prominent projects such as Al Dau Heights and Al Dau Strand in Hurghada, and the Almaza Bay project in Marsa Matrouh in collaboration with Travco.

 

The company also developed Al Dau Village Mall, spanning 30,000 sqm in Hurghada, and participated in the execution of several international hotels including Steigenberger Pure Lifestyle and Steigenberger Aqua Magic in Hurghada, Hyatt Centric in Cairo, Hyatt Regency Cairo, Steigenberger Al Kazar in Sharm El Sheikh, Arena Plaza Hall in Cairo, and Dar Al Rahma in the New Administrative Capital.

 

 

Eng. Fekry’s projects span across various regions, including Cairo, the New Administrative Capital, Hurghada, Sharm El Sheikh, Ain Sokhna, Marsa Matrouh, Port Said, and 10th of Ramadan City—reflecting the diversity and expansion of his work across residential, leisure, commercial, and medical sectors.

 

Eng. Atef Monai added that the project’s construction period is expected to last three and a half years and will include a range of premium amenities that ensure luxury and quality of life for residents. These include a social club, swimming pools, restaurants and cafes, indoor and outdoor gyms, electric vehicle charging stations, jogging and cycling tracks, and a children’s play area.

 

Eng. Atef Monai owns prime residential and commercial land in New Cairo, 6th of October City, Sheikh Zayed City, New Minya City, New Sohag City, and New Damietta City.

He is also a partner in several real estate development companies behind prominent projects such as Verity Business Complex in the New Capital, Innoview Business Complex in the New Capital, Valencia Valley in New Cairo, and Valencia Hub Mall in New Cairo.

 

He concluded by stating that Mass Developments is actively pursuing its expansion strategy in the Egyptian real estate market, drawing on the extensive experience of its founders, led by Eng. Atef Monai. He has held key leadership roles, including CEO of the International Import and Export Group and Chairman of Dar Al Benaa. Eng. Atef Monai also serves on the boards of leading real estate development companies.

Nudra Developments appoints ADC Engineering to design Pace Mall

Nudra Developments announced its partnership with ADC Engineering to handle architectural design of Pace Mall. The agreement reflects Nudra’s strategy of collaborating with experienced, high-caliber partners to boost the investment appeal of its projects.

The agreement was signed by Eng. Mohamed Ezz El-Din, Founder and CEO of Nudra Developments; Eng. Ahmed Maher, Chairman of ADC Engineering and Design Manager; and Eng. Ahmed Sorour CEO of ADC Engineering and Founding Partner, in the presence of representatives from both companies.

Eng. Mohamed Ezz El-Din, Founder and CEO of Nudra Developments, stated that the collaboration aims to leverage ADC Engineering’s expertise to deliver projects that meet international standards.

Ezz El-Din said that this partnership marks an important step toward offering high-quality real estate products that align with market needs and reflect modern trends in property development.

He added, “We consider modern, adaptable design a fundamental pillar of any successful development. That’s why we chose ADC as the design consultant for our flagship project, Pace Mall. ADC’s deep expertise and strong track record played a key role in our decision. From the very first discussions, it was clear they shared our vision, and we quickly discovered a shared mindset—setting the stage for ongoing collaboration in the future.”

He explained that the Pace Mall is being developed with investments exceeding EGP 500m and is planned to become a distinguished commercial and medical destination in the heart of Sheikh Zayed City—specifically on Al Shabab Street, one of the most vibrant locations in the area.

Additionally, the mall boasts a strategic location near major hospitals such as Zayed Specialized Hospital and is surrounded by a variety of malls and retail outlets, ensuring steady foot traffic and high demand throughout the day.

Eng. Ahmed Sorour CEO of ADC Engineering and Founding Partner, stated, “We are proud of our partnership with Nudra, a company with a promising investment vision and ambitious plans that we are pleased to be part of. We are committed to delivering designs that align with Nudra’s bold vision and contribute added value to its projects and to the real estate market as a whole.”

.sorour”: Nudra Developments is an emerging player in real estate sector”

He pointed out that Nudra Developments is an emerging player in real estate sector, distinguished by its unique approach that emphasizes credibility, initiates construction before sales, and is committed to raising delivery and quality standards in the Egyptian market—strengthening the competitive advantage of its projects.

Eng. Ahmed Maher, Chairman of ADC Engineering and Design Manager, stated, “With this collaboration, we look forward to building a long-term strategic partnership with Nudra Developments. Our goal is to design architectural solutions that showcase the engineering quality and creative signature that define our portfolio, while meeting the high level of trust Nudra has placed in us.”

He stated that ADC Engineering is a prominent leader in engineering consulting and design, boasting a robust portfolio of significant projects spanning the commercial, residential, administrative, and entertainment sectors. Some of its standout projects include West Gate Mall, Plaza Vida, Madar Plaza, Flare Plaza, and Novella.

Fawry Reports Strong 1Q2025 Results with Significant Revenue and Profit Growth

15  Fawry (FWRY.CA on the Egyptian Exchange), Egypt’s leading fintech company,

.announced today its consolidated financial results for the quarter ending 31 March 2025.

The Company reported revenues of EGP 1,794.8 million in 1Q2025, marking a robust 65.1% year-on-year (y-o-y) increase

This strong top-line performance was fueled by the expansion and diversification of Fawry’s business offerings.

Combined with effective cost control,

this led to solid profitability margins. Net profit for the quarter reached EGP 605.4 million,

reflecting an impressive 97.1% y-o-y increase and a net profit margin (NPM) of 33.7%.

The results highlight Fawry’s ability to scale efficiently while sustaining profitability .

Fawry Drives Growth Across Core Segments, Led by Financial Services

Eng. Ashraf Sabry, Chief Executive Officer of Fawry, commented:
“I am pleased to report that Fawry has started 2025 on a strong footing,

delivering continued operational and financial growth in the first quarter,

while making significant strides in advancing our long-term value creation strategy.”

Financial Services emerged as the leading growth driver, contributing 40% of the company’s

overall top-line expansion with an exceptional 164.2% increase y-o-y. Fawry’s Banking Services segment

—its second-largest revenue contributor—also recorded solid growth, up 55.9% y-o-y. Meanwhile

, Supply Chain Solutions posted a 35.3% y-o-y rise in revenues, demonstrating Fawry’s strategic evolution into a comprehensive ecosystem offering a broad range of value-added services.

The Alternative Digital Payments segment sustained healthy momentum, growing 30.2% y-o-y,

and continued to serve as the backbone of Fawry’s interconnected digital platform.

Fawry Focuses on Expanding Digital Services and Operational Efficiency

Sabry added that a key driver of continued growth has been Fawry’s strategic focus on expanding its digital service

offerings, enabling consumers to meet everyday financial needs and helping businesses grow

more effectively via integrated platforms. Simultaneously, Fawry has made targeted investments

to streamline internal operations, enhancing its ability to serve clients with increased agility, efficiency, and precision.

A major strategic focus area is the monetization of Fawry’s proprietary technology,

which saw a remarkable 125% y-o-y increase in technology-related revenues.

This growth underscores the success of Fawry’s ongoing efforts to commercialize its technology stack,

which is set to become a critical revenue engine in the years ahead.

On the consumer front, the myFawry app and Prepaid Yellow Card continue to function

as a unified financial hub, offering bill payments, promotional offers, BNPL solutions,

medical insurance, and access to Fawry’s Money Market Fund.

Annualized throughput on myFawry surged by 117.5% to EGP 27.4 billion.

The BNPL loan portfolio exceeded EGP 1.3 billion as of 1Q2025, while the NAV

of the Money Market Fund surpassed EGP 1.8 billion, reinforcing myFawry’s positioning

as a next-generation neo-banking platform.

On the enterprise side, Fawry continued to enhance its Fawry Business platform,

tailored for SMEs and corporates

. Beyond payroll cards and acceptance solutions, Fawry introduced corporate cards and supplier payment tools,

empowering businesses with better expense control and real-time cash flow visibility.

These enhancements reflect Fawry’s growing focus on embedded financial services that

enable operational efficiency and financial agility.

Fawry has also embedded working capital financing directly into the payment journey,

offering seamless access to credit at the transaction point. This approach minimizes friction,

improves liquidity for merchants, and aligns with Fawry’s mission to build an inclusive,

digitally empowered business ecosystem.

Fawry is advancing its strategy to leverage big data and artificial intelligence acros

s key operational areas including dynamic customer engagement, fraud detection,

credit scoring, and code generation.

These initiatives are designed to deliver more personalized user experiences,

drive data-informed decisions, and enhance productivity throughout the organization.

A major innovation milestone was achieved with Fawry’s in-house developed Soft POS solution,

Tap N Pay, receiving MPOC certification. Fawry is now the first company in the MENA

region to secure both CPOC and MPOC certifications, and the 10th globally to achieve MPOC.

Tap N Pay is the first fully Egyptian-built Soft POS platform,

with full copyright ownership retained by Fawry.

 “These achievements are a testament to our unwavering focus on innovation and our commitment to

meeting the diverse needs of our customers,” concluded Sabry.

“Our strong performance in 1Q2025 underscores our ability to execute on strategic priorities

while continuing to expand offerings, improve customer experience, and lead the digital transformation

of financial services in Egypt. Looking ahead, Fawry remains firmly committed to delivering sustainable

growth and long-term value for all stakeholders, while playing an active role in the development of Egypt’s

financial sector and broader digital economy.”

Huhtamaki Egypt Secures Golden License to Establish the Middle East’s Largest Sustainable Packaging Facility in 

Huhtamaki Egypt Secures Golden License to Establish the Middle East’s Largest Sustainable Packaging Facility in

 In a bold step that underscores growing investor confidence in Egypt’s business climate, Huhtamaki Egypt has been granted the prestigious Golden License by the Egyptian Cabinet to build its new Molded Fiber packaging Plant using recycled wastepaper in Sadat City, located in the CPC Industrial Zone of Monufia Governorate. The project will be developed with a total investment of EGP 1.47 billion, marking one of the Finnish packaging giant’s largest investments in the region.

Huhtamaki Egypt

 

Spanning approximately 22,000 square meters, the facility represents a significant milestone in the longstanding strategic partnership between Huhtamaki Oyj and Eng. Ayman Korra, who plays an integral role in the project’s corporate structure and serves as CEO of Korra for Energy & Investment Projects, one of Egypt’s most prominent industrial entities.

 

Set to commence operations in August 2026, the new facility will create over 61 direct jobs and incorporate state-of-the-art molded fiber technology to produce sustainable, eco-friendly packaging solutions such as egg cartons, fruit trays, and cup carriers made from recycled paper fibers, targeting both local and international markets.

 

Commenting on the milestone, Eng. Ayman Korra, CEO of Korra for Energy & Investment Projects, said:
“We are proud of our enduring partnership with Huhtamaki that spans for more than two decades. Together, we have developed cutting-edge industrial ventures that add tangible value to Egypt’s economy.

 

The awarding of the Golden License to this new Huhtamaki project reflects the state’s strong support for committed investors and affirms Korra’s successful strategy of attracting global investments and localizing advanced technologies in the Egyptian market.”

 

This major investment stands as a vote of confidence in Egypt’s investment landscape—an environment increasingly seen as conducive and competitive, particularly in light of streamlined government policies that support strategic industrial projects. The long-term collaboration between Huhtamaki and Eng.

 

Ayman Korra is a testament to the power of synergizing local vision with global expertise, positioning the new factory as a pivotal hub for advancing Huhtamaki’s leadership in sustainable packaging solutions across the Middle East.

 

The Golden License is a key instrument introduced by the Egypt’ian  government to accelerate nationally significant projects. It provides a comprehensive approval framework that covers project establishment, construction, operations, and licensing—along with a host of administrative and investment incentives that facilitate swift execution.

By receiving this exceptional license, Huhtamaki Egypt joins a distinguished list of fewer than 50 projects that have earned the Golden License out of more than 300 applications submitted since the initiative’s launch in 2017—a clear indicator of the project’s strategic importance and high potential.

 

Ayman Korra

 

Notably, Eng. Ayman Korra is recognized as one of Egypt’s sustainability pioneers. Under his leadership, Korra for Energy & Investment Projects places sustainability at the heart of its operational and social responsibility strategies. Through innovative energy systems and solutions, Korra strives to balance operational efficiency with environmental preservation, reducing carbon emissions and conserving natural resources.

 

The company is consistently engaged in developing projects that support the shift towards clean energy, fully aligned with Egypt’s and the region’s sustainable development goals—driven by a shared commitment to building a greener, more resilient future for the coming generations.

Next Monday..ITIDA’s SECC Organizes 3rd Edition of Software Testing Day

The Software Engineering Competence Center (SECC), an affiliate of the Information Technology Industry Development Agency (ITIDA), is set to host the third edition of Software Testing Day on May 19, 2025, at the Digital Egypt Innovation Hub (Creativa) in Giza.

Held under the theme “Software Testing Evolution: Innovating with AI and DevOps”, the event will spotlight the latest global trends in software quality assurance.

The agenda includes keynote speeches and panel discussions featuring leading industry experts, as well as live demonstrations of cutting-edge software testing tools and solutions.

The event also offers a valuable networking platform for professionals, practitioners, and technology providers in the software testing and quality assurance domains.

Registration is now open via the official website:

https://secc.org.eg/English/Pages/SECC-Event-Registration.aspx

Strong Start to 2025: Alfa Romeo Accelerates with Robust Q1 Performance

Alfa Romeo ended the first quarter of 2025 with results showing strong growth, confirming its continued international expansion, now with a presence in over 70 markets around the world. Deliveries to end customers grew by 29% globally compared to the same period in 2024, with strong performances in Enlarged Europe, of +43%, and in Middle East and Africa of +9%.

The contribution of Junior to these results was key: the most comprehensive commercial offering in the segment means it is available in two electric variants (156-hp and 280-hp), a hybrid 145-hp and Ibrida Q4.

A few months since its launch in 38 countries, it has reached 35.000 orders, 18% of which are in the full-electric configuration. The enthusiasm with which European customers have welcomed the Junior has been the driving force behind the entire line-up, consisting of the Tonale, Giulia and Stelvio.

In their respective segments, all three models continue to embody the values of sportiness and innovation all over the world, both of which values are inherent to the Alfa Romeo brand.

It is also worth highlighting performance in March, the best month for Alfa Romeo sales since June 2019, with over 8,700 cars sold globally, an increase of 33% compared to March 2024.

In the same month, the brand recorded its highest market share since 2018 in Europe (EU30), of 0.5%, up 0.15 percentage points year-on-year.

The first quarter of 2025 was therefore very positive, as was March, which proved to be no less significant.

A major acceleration for Alfa Romeo, which is confidently looking forward to the coming months thanks to a line-up that is increasingly competitive and aligned with new market needs.

The proof lies in the recent debut of the Junior Ibrida Q4, completing the broadest offering in the segment, and in the INTENSA special series, which celebrates Alfa Romeo’s identity and appeal through exclusive design interventions.

:Santo Ficili, Alfa Romeo CEO

“The first quarter of 2025 ended with very positive commercial results, a testament to the great enthusiasm and determination with which the Alfa Romeo team faces the continuous evolution of automotive sector.

Great credit to the Junior, welcomed with extreme enthusiasm. With 35,000 orders since launch, it is kicking off the brand’s future, with the new Stelvio and new Giulia about to write yet another chapter in the history of Made in Italy.

Our dealers and partners play a key role and the Q1 business results serve as the ideal opportunity to thank them for their commitment and dedication to achieving our ambitious targets.

VOYA Development Set to Launch Second Project in West Cairo Following the Success of Its First

Eng. Essam El-Naggar, Chairman of VOYA Development, stated that the company is moving forward with a clear and ambitious expansion strategy aimed at delivering innovative real estate solutions that align with client aspirations and uphold the highest standards of quality. He emphasized that the new project will be strategically located in a vibrant area offering comprehensive services and amenities.

VOYA Development is preparing to launch its second real estate project in West  Cairo, building on the success achieved on it’s first project, ZAT Community

He further highlighted that West Cairo has become one of the most attractive investment destinations due to its ongoing infrastructure and urban development, particularly with the inauguration of the Grand Egyptian Museum and Sphinx International Airport, which have significantly enhanced the area’s appeal as a tourism and investment hub.

El-Naggar affirmed VOYA’s commitment to elevating the standards of real estate development in Egypt by offering diversified spaces that exceed client expectations and set new benchmarks for modern living. He also stressed the company’s focus on delivering excellence not only during the development phase but also through outstanding after-sales services, ensuring long-term client satisfaction.

Shehata Elsayed, CEO of VOYA Development, announced that full details of the new project will be disclosed soon. He confirmed that the development will be a fully integrated, mixed-use project, featuring a premium location, modern design, and comprehensive services tailored to meet market demands.

Elsayed also revealed that VOYA has partnered with one of Egypt’s top-tier consulting firms as the project’s engineering consultant to ensure the delivery of a high-quality product that reflects innovation and diversity in both design and functionality.

Commenting on the company’s first project, he stated that ZAT Community achieved remarkable success since its launch, reinforcing the company’s confidence and supporting its strategic expansion into new developments. The ZAT Community spans 10 acres and is designed as a fully integrated residential compound, with completion expected within three years. The project is being supervised by Hafez Consultants.