رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

15 يناير 2026

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رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

الوسم: alekhbaryia

Governor of the Central Bank of Egypt Meets with the Chairman of the Alliance for Financial Inclusion

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Governor of the Central Bank of Egypt Meets with the Chairman of the Alliance for Financial Inclusion

Mr. Hassan Abdalla, Governor of the Central Bank of Egypt (CBE), welcomed Dr. Alfred Hannig, Chief Executive Officer of the Alliance for Financial Inclusion (AFI), on Monday, 7th of April, 2025, in the presence of a number of CBE’s officials.

Central Bank of Egypt

The Governor commenced the meeting by expressing his appreciation for the fruitful cooperation between the CBE and the Alliance for Financial Inclusion, through availing access to learn from the international best practices in the field of financial inclusion, and supports the exchange of scientific expertise with central banks and relevant regulatory authorities in member states.

 

 

محافظ البنك المركزي

Mr. Abdalla also showcased the strides achieved by the CBE, in cooperation with the banking sector and relevant

ministries and authorities, in line with the Egyptian state’s vision to achieve economic empowerment for all segments of society, especially women, youth, Persons with Disabilities (PWD’s), Micro, Small and Medium Enterprises and entrepreneurs.

 

These achievements were built up on the foundation of an accommodating legislative and regulatory ecosystem, and the launch of incentive initiatives, which contributed to increasing financial inclusion rates in Egypt to reach 74.8% by the end of 2024.

 

For his part, Dr. Hannig, Chief Executive Officer of the Alliance for Financial Inclusion (AFI) commended Egypt’s pioneering experience as a front runner in financial inclusion and sustainable finance, acknowledging its advancements in this field as a role model. He stated that AFI is actively collaborating with the CBE to extend this expertise to various countries through facilitating peer to peer knowledge exchange to benefit from the CBE’s efforts in this regard.

 

Worth mentioning, in 2013, the CBE joined AFI, which was established in 2009. The Alliance comprises over 90 financial institutions, central banks, and regulatory bodies from 83 countries. AFI aims to develop the tools utilized to promote financial inclusion, exchange technical and practical experiences between countries, and assist members in the formulation and implementation of economic policies and reform strategies.

Rock Developments partners with Crédit Agricole Egypt to offer mortgage for 15 years

Posted on by Fatma abdelhamed

.Rock Developments has entered into a cooperation agreement with Crédit Agricole Egypt to introduce a freehold property mortgage solution

The program offers a down payment of 20% and financing of up to 80% of the unit’s value, with payment terms extending up to 15 years. The initiative reflects the company’s commitment to delivering tailored and flexible financing solutions for its clients.

The signing ceremony was attended by Eng. Daniel Doss, Board Member of Rock Developments, Ms. Nevine Shokry, Head of Proximity Banking of Credit Agricole Egypt, along with several representatives from both entities.

This collaboration aims to provide tailored mortgage financing solutions that cater to customer needs while aligning with the environmental and social priorities of both organizations’ strategic visions.

Eng. Daniel Doss, Board Member of Rock Developments emphasized that “This agreement offers exclusive financing solutions for the company’s clients through the freehold mortgage program.

Residential units are available with a 20% down payment and financing covering up to 80% of the unit’s value for a period of up to 15 years. Meanwhile, commercial and administrative units come with a 25% down payment and financing of up to 75% of the unit’s value for the same duration”.

Eng. Doss affirmed that Rock Developments is committed to innovation, offering diverse strategies to serve its clients by delivering projects that align with their aspirations while providing advantages that support their purchasing decisions.

He added that “Collaborating with Crédit Agricole Egypt, a partnership that emphasizes sustainability, represents a key milestone in our journey toward innovation and responsible growth”

Ms. Nevine Shokry, Head of Proximity Banking of Crédit Agricole Egypt stated “We are delighted to partner with Rock Developments to offer long term mortgage solutions that empower more Egyptians to own their own homes.

This collaboration highlights Crédit Agricole Egypt’s customer centricity approach, delivering innovative, accessible and sustainable financial solutions that are tailored to our clients evolving needs.

By combining our banking expertise with Rock Development sustainable vision, we are supporting the growth of Egypt real state while contributing to a greener, more inclusive future”.

Rock Developments and Crédit Agricole Egypt Bank are committed to boosting real estate investment by expanding financing options and ensuring secure investment opportunities.

Their mission is to foster growth in Egypt’s dynamic property market by supporting projects built to global standards and introducing innovative solutions for sustainable development, safeguarding the environment for future generations.

Rock Developments serves as the real estate arm of El Batal Investments, bringing together all the company’s residential and commercial projects in Egypt and Canada under the “Rock” brand.

Its developments span east and west Cairo, including Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Capital 1 in New Administrative Capital, Rock Vera in New Cairo, Rock Gold Mall in New Cairo, and Rock Ville in Obour City.

The Main Banking Services Available to the public at Branches of the Central Bank of Egypt

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Infographic about the Central Bank of Egypt:

Al-Futtaim Real Estate Launches Ramadan Initiative: Supporting 10,600 Individuals Through Ramadan Boxes

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Al-Futtaim Real Estate Launches Ramadan Initiative: Supporting 10,600 Individuals Through Ramadan Boxes

 

 Al-Futtaim Real Estate, owner and operator of Cairo Festival City and Cairo Festival City Mall, proudly announces its annual Ramadan initiative—for the fifth year in a row—in partnership with the Egyptian Food Bank. This year, the initiative will support 10,600 individuals through the donation, packing, and distribution of Ramadan boxes across Cairo, Giza, and Al-Qalyubia governorates.

 

Al-Futtaim

As a community-driven effort, the food packing initiative brought together residents and employees, fostering a spirit of unity and collective giving during the holy month of Ramadan. This annual initiative underscores Cairo Festival City’s commitment to ‘Humanity’, a key pillar of its CSR platform ‘Festival Cares’, reaffirming its dedication to community empowerment and social responsibility. Cairo Festival City and Cairo Festival City Mall remain steadfast in building meaningful partnerships that create lasting positive impact, driven by a deep-rooted belief in the power of giving back.

Beyond Ramadan, Cairo Festival City continues to lead impactful initiatives through its CSR platform, “Festival Cares”. In partnership with Misr Al-Kheir Foundation, it helped renovate and equip community schools, improve housing conditions, and launch educational projects in Manshaat Al-Dahab in Minya. It has also supported the healthcare sector by contributing to the bone marrow unit at Children’s Cancer Hospital 57357 and fully funding a medically equipped room in partnership with Ahl Masr Foundation.

Salam Properties reveals its bold investment plans and announces a major project in east Cairo

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Salam Properties reveals its bold investment plans and announces a major project in east Cairo

Salam Properties has unveiled a robust land portfolio to drive its ambitious investment plans in the coming period. Strategically positioned across high-demand new cities, these lands offer substantial growth opportunities in Egypt’s real estate market.

Salam Properties

Ahmad Qasem, CEO and Vice Chairman of Salam Properties, highlighted the company’s 26-year track record in the real estate market. Since its establishment in 1999, Salam has built a legacy of success, earning customer trust and setting the stage for its ambitious growth plans.

He pointed out that Salam Properties’ strong land portfolio in prime locations significantly enhances the company’s growth and expansion strategy in Egypt’s real estate market.

The company aims to develop exceptional, fully integrated urban projects that become landmarks in various new cities and meet the aspirations of its clients.

He further explained that this portfolio includes prime locations in New Cairo—specifically in the Fifth and Sixth Settlement—as well as Sheikh Zayed, New Mansoura, and New Damietta, reflecting a high level of diversity.
The company plans to develop a mix of residential, commercial, and administrative projects in these areas, aligning with the state’s vision for comprehensive and sustainable urban development.

Qasem added, “Our diverse land portfolio in strategic locations is one of Salam Properties’ key strengths. We have ambitious and well-defined plans to maximize the value of these lands and develop them in a way that secures the company’s leading position in the real estate market, meets our clients’ expectations, and aligns with the state’s comprehensive urban development strategy. That’s why we are working with a fully integrated approach to become a part of the state’s vision for creating thriving urban communities and promising investment opportunities.”

He emphasized that innovation and quality are fundamental pillars in the company’s project execution, a commitment that has been reflected in its previous real estate developments.

The key success factors include prime strategic locations, a strong commitment to execution and timely delivery, top-tier quality in construction, and competitive pricing that reflects the true value of the real estate product. This enables Salam Property Developments to deliver world-class projects that meet international standards.

Dr. Moataz Shalaby, Chief Commercial Officer (CCO) of Salam Properties, stated that the company continues to work carefully to achieve its ambitious goals. Salam has developed a diverse range of projects in the Delta region, some of which have been completed while others are nearing completion. Salam remains committed to the highest quality standards, showcasing its dedication to excellence in execution and on-time delivery.

Shalaby said, “Salam Properties operates with a highly skilled and experienced team, driven by a commitment to achieving its ambitious goals. The company focuses on every detail, adhering to the highest standards to provide the best real estate solutions for its clients, ensuring the optimal utilization of its strong land portfolio—one of its key strengths and success factors.”

He further revealed that the company plans to announce a new project soon in the Fifth Settlement, New Cairo. This project is set to mark a significant milestone in the area, aligning with the competitive landscape of the Fifth Settlement.

Designed to integrate innovation, quality, and exclusivity, it will cater to the needs of Salam’s clientele while meeting the strong demand for high-end developments, offering premium services and collaborations with global institutions.

The company’s CCO added that Salam Properties will offer in this new project highly demanded real estate products, as confirmed by the company’s market studies. These properties will be introduced at competitive prices with attractive payment plans.

He also revealed that the company continues to explore new investment opportunities and exceptional land plots while simultaneously developing its existing portfolio. Currently, Salam is searching for new land in the North Coast to further diversify its investment portfolio and cater to clients seeking exclusivity and quality.

Al-Futtaim Real Estate Celebrates Mother’s Day by Supporting the Release of Indebted Mothers

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Al-Futtaim Real Estate Celebrates Mother’s Day by Supporting the Release of Indebted Mothers

In Partnership with Misr El Kheir Foundation

: Al-Futtaim Real Estate, owner and operator of Cairo Festival City and Cairo Festival City Mall, is proud to announce its continued partnership with Misr El Kheir Foundation for the sixth consecutive year. This year, in celebration of Mother’s Day, the collaboration supported the release of 35 indebted mothers, reinforcing the company’s commitment to social responsibility and community support.

Al-Futtaim

This annual partnership underscores Cairo Festival City’s commitment to ‘Humanity’—a core pillar of its CSR platform, “Festival Cares”—reaffirming its dedication to community empowerment and social responsibility. The initiative reflects a broader mission to create meaningful, lasting impact by fostering opportunities and integrating human-centered values into every aspect of its operations.

Tamer Fouda, Director of Asset Management and Board Member, Al-Futtaim Real Estate, Egypt, stated: “Our continued partnership with Misr El Kheir Foundation reflects Al-Futtaim Real Estate’s long-term commitment to social impact. By supporting the release of indebted mothers, we are investing in the stability of families and the resilience of communities. Through the ‘Humanity’ pillar of our CSR platform, Festival Cares, we remain dedicated to building inclusive, thriving communities through initiatives that prioritize compassion, accessibility, and meaningful support.”
He added: “Funded through proceeds from Cairo Festival City Mall, the initiative has, over the past six years, enabled the release of more than 135 indebted mothers—reinforcing the impact of strategic public-private partnerships in

 

 

delivering measurable social progress.”

Beyond celebrating Mother’s Day, Al-Futtaim Real Estate leads year-round initiatives under its CSR platform to support underprivileged communities, education, and healthcare. Efforts include contributing to Dar El Orman’s winter relief and housing projects, sponsoring a community school in Fayoum to fight illiteracy, partnering with Resala Foundation on sustainable income programs, and supporting the Magdi Yacoub Foundation to fund life-saving heart care.

Central Bank of Egypt Launches Annual Women Financial Inclusion Event

Posted on by Fatma abdelhamed

As part of the Central Bank of Egypt’s (CBE) commitment to increasing women’s financial inclusion rates and encouraging their use of formal financial services, the CBE launched the “Women Financial Inclusion Event”, which annually kicks off on the 8th of March, coinciding with International Women’s Day and continues till the end of the month.

The CBE revealed that the “Women Financial Inclusion Event”, launched in 2019, has contributed to availing nearly 1.4 million financial products to women by March 2024. This includes the opening of 664,000 bank accounts and 196,000 e-wallets, as well as issuing 530,000 prepaid cards.

The event comes in line with the CBE’s efforts to promote women’s financial inclusion, yielding tangible progress in the financial inclusion rate of women, which reached 68.8% by the end of December 2024, reflecting a 295% growth rate compared to 2016.

As a result, around 23.3 million women, out of a total of 33.9 million women aged 15 and above, currently have access to financial services and own transaction accounts.

This progress was driven by the Central Bank of Egypt’s Financial Inclusion Strategy 2022-2025, aimed at promoting financial inclusion across all segments of society, with women at the forefront.

The Strategy is founded on several pillars, including the development of women-supportive legal and regulatory environment, the launch of stimulating initiatives and projects in collaboration with ministries, relevant authorities, and international institutions, as well as guiding banks to offer financial products that meet women’s needs.

Additionally, it emphasizes the importance of spreading financial literacy – a key pillar of the Financial Inclusion Strategy -, as it plays a critical role in raising financial awareness and enabling women to make sound financial decisions.

Several regulations have been issued to foster supportive legislative and regulatory environment to facilitate women’s access to banking services and products. Notably, these regulations include guidelines for financial inclusion products and services that simplify due diligence procedures for individuals and economic activities.

This allows customers, particularly women, to open accounts using only their National IDs for personal or business purposes, without requiring any additional documents.

This initiative aims to assist housewives, micro-entrepreneurs, and craftspeople, while also enabling women to open accounts for their minor children, addressing barriers that women encounter when engaging with the banking sector, especially divorced or widowed mothers.

Within its ongoing efforts to promote women’s economic empowerment and provide suitable financial services and products, the Central Bank of Egypt has trained bank employees in customer segmentation and retail products departments, in collaboration with international organizations (such as the OECD and Women’s World Banking)

, as this training aimed to encourage them to thoroughly assess women’s financial needs. As a result, banks are already issuing and developing tailored financial packages for women within the banking sector that cater to their specific requirements.

In light of Fintech’s role in boosting women’s financial inclusion and facilitating their access to financial services, especially in remote areas, the CBE has sponsored the Digital Saving and Lending Groups Project “Tahwisha.”

This project aims to incentivize women in Egypt’s rural areas and countryside to motivate them to save, and apply for loans to open small and micro-enterprises. As of December 2024, the number of women participating in Tahwisha’s electronic application reached approximately 246,400.

Furthermore, around 209,000 women within savings groups and 102,500 women outside these groups have benefited from financial literacy and awareness campaigns.

As part of promoting digital transformation and integrating women into the formal financial sector, the Central Bank of Egypt launched the “Digitization of International Remittances Project” for Egyptians working abroad.

The project aims to provide banking products to remittance recipients, around 1.5 million of whom are women, representing about 85% of total beneficiaries.

The CBE also participates in the Women’s Economic and Social Empowerment Program (WESEP), which is implemented in collaboration with the United States Agency for International Development (USAID) and executed by “Pathfinder”.

HUAWEI Unveils the HUAWEI nova 13 Series in Egypt with an Innovative Design, Stunning Selfie Camera, and AI Best Expression Feature

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HUAWEI Unveils the HUAWEI nova 13 Series in Egypt with an Innovative Design, Stunning Selfie Camera, and AI Best Expression Feature

HUAWEI has announced the availability of The HUAWEI nova 13 Series in Egypt. It is set to take the smartphone world by storm with its blend of innovative design and powerful selfie cameras. The new lineup of smartphones builds on the legacy of the HUAWEI nova Series. As a smartphone that caters to both style-conscious individuals and tech enthusiasts, the nova 13 Series offers a compelling combination of aesthetic appeal and advanced features.

 

 

HUAWEI

The HUAWEI nova 13 Series is now available on HUAWEI’s official website and select retailers in Egypt. The HUAWEI nova 13 Pro starts from 35999 EGP and comes in 3 colors with the HUAWEI FreeBuds 5i and a 3-month Shahid VIP subscription as a gift with purchase. The HUAWEI nova 13 starts at EGP 25,999 and comes in black, white, and green. It comes with the HUAWEI FreeBuds SE 2 and a 3-month Shahid VIP subscription as a gift with purchase.

The AI Best Expression feature significantly enhances group photography. Users can take multiple burst shots, by holding down the shutter button, and then pick out the best expression for each person, ensuring that everyone looks their best. This feature effectively eliminates common photo mishaps like closed eyes or awkward smiles.

Known for its exceptional selfie cameras, the nova 13 Series upholds the nova Series tradition with advanced selfie features and a 60-megapixel ultra-wide front camera that supports 0.7X to 5X zoom video. Boasting a 100-degree field of view at 0.7x zoom, it’s ideal for capturing expansive group selfies without the distortion typically associated with wide-angle lenses. This ensures that every participant and the surrounding backdrop are captured with clarity. The nova 13 Pro also has another 8MP Ultra-Wide Angle Portrait Camera in the front for even wider 112° angle selfies. This camera can shoot macro images from as close as 2cm.

When it comes to charging, the nova 13 Series comes with 100W HUAWEI SuperCharge Turbo, which can charge the phone to 50% in just 10 minutes. Whether it’s a busy morning routine or a sudden need for a phone upgrade before an important meeting, the nova 13 Series ensures that users stay connected without significant downtime.

The nova 13 Series introduces a fresh take on smartphone design with its new Loden Green colour, a shade inspired by high fashion that exudes a muted, elegant vibe. It features Huawei’s Dynamic Plaid Texture Design, a modern reinterpretation of the classic plaid pattern. The textured lines shift subtly in hue based on the phone’s orientation, creating a dynamic visual effect that transforms the phone from a mere gadget into a stylish accessory.

Amayer Al Asema rebrands to Capital Edge Developments and unveils Invest Mall in New Cairo

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Amayer Al Asema rebrands to Capital Edge Developments and unveils Invest Mall in New Cairo

Capital Edge Developments introduces its first project, Invest Mall

As part of its strategic expansion plans for future projects, Amayer Al Asema has announced the launch of its new brand, Capital Edge Developments. This move aligns with the company’s vision to broaden its scope in commercial, administrative, and medical projects in east Cairo while continuing its development of residential projects.

Amayer Al Asema

Mohamed El-Gendy, Chairperson of Capital Edge Developments, stated that Amayer had primarily specialized in developing standalone residential buildings, successfully delivering over 70 projects in West Golf, New Narges, and Bait Al Watan in New Cairo.

He said that with the introduction of the company’s new identity as Capital Edge Developments, it is now poised for a new phase of growth and development.

He added that the company aims to expand into mixed-use developments, including commercial, administrative, and medical projects. This will be done in collaboration with leading consultants in the real estate market to ensure top-tier designs and services.

He also revealed that the company plans to launch three new projects in the near future, including Invest Mall 2 in

 

Al-Banafseg area, strategically located in a high-density residential zone, and Zone Plaza in Obour City.

 

 


He continued: “The simultaneous launch of these three projects reflects the strength of Capital Edge and its ability to execute large-scale developments in record time. All of these projects align with the state’s comprehensive urban development plan. Through these future projects, we aim to solidify our presence in the Egyptian real estate market and offer innovative, diverse solutions that meet both local and international market demands.”

Ahmed El Gendy, Vice Chairman of the company, explained that Capital Edge Developments represents the company’s new identity, backed by over 20 years of experience in the real estate market. During this time, the company has successfully delivered more than 40 projects in various locations, including Obour City and villa districts in New Cairo.

He pointed out that, in addition to expanding into commercial developments, the company is planning to launch Invest Mall, strategically located in the Banking District between North and South Teseen Street in Fifth Settlement. This project is set to be a significant addition to the commercial landscape of the area, featuring modern designs and spacious retail areas.

The mall spans over 1,100 sqm, offering units ranging from 18 to 180 sqm. The company provides flexible payment plans, starting with a 20% down payment and installments over four years, or a 25% down payment with payments spread over five years, while another option includes a 30% down payment with the remainder paid over six years.

Additionally, the company has partnered with In Commercial to manage the project and Arkan as the engineering consultant.

SUD showcases key achievements in 2024 and unveils its targets for 2025

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SUD showcases key achievements in 2024 and unveils its targets for 2025

SUD targets EGP 7bn in sales and allocates EGP 5bn for construction in 2025

SUD successfully delivers 1,500 units across its projects in 2024 and targets the handover of 3,000 new units in 2025

The third generation brings fresh energy, ambition, and vision under the founders’ strong guidance, says Mohamed Shalaby

Safwa Urban Development (SUD) unveiled its major accomplishments in 2024, marking a year of strong achievements that reinforce its expansion and investment strategy for 2025.

 

SUD

The company also unveiled its upcoming projects and future plans during its annual Iftar event, attended by executives, employees, success partners, and a distinguished group of journalists and media professionals.

 

Mohamed Shalaby, CEO and Managing Director of SUD, highlighted that the company’s investment plan for the current year includes significant investments to accelerate construction rates and ensure timely project deliveries.

 

Shalaby said that the SUD plans to inject EGP 5bn into construction in 2025, compared to EGP 4bn last year, reflecting a rapid pace of development across all its projects.

He added that the company achieved strong sales across all its projects last year, selling 100,000 sqm, including various unit types. This year, SUD aims to achieve sales of EGP 7bn, supported by an ambitious plan to launch new projects.

 

He also highlighted that the company’s total land portfolio amounts to 2 million sqm, noted that SUD has ambitious plans to develop this substantial portfolio, aligning with the state’s comprehensive urban development strategy and delivering landmark projects across Egypt.

 

He emphasized that the company funds its projects through self-financing.

He further pointed out, “SUD is one of Egypt’s leading urban development companies, with a diverse portfolio of projects that have earned it a prestigious position among top developers. Since its inception in 1996, the company has successfully developed 25 projects across various governorates, including advanced residential communities, commercial centers, tourist resorts, medical, educational, and sports projects—all blending modernity with authenticity.”

He disclosed that the company has succeeded across three generations in solidifying its leadership in the real estate market while preparing a new generation to take on key leadership roles. Currently, the third generation holds vital positions within the company, bringing fresh ambition and vision under the strong guidance of its founders.

For his part, Dr. Medhat Shalaby, Chairman of SUD, stated that the company’s strong track record reinforces its ambitious future plans.

Shalaby said that SUD is set to launch fully integrated urban developments, commercial and administrative projects, and hotel units, with details to be announced soon. These upcoming projects will stand out for their unique and exceptional features.

He added, “The volume of unit deliveries is the strongest indicator of a company’s success and commitment to execution, strengthening customer trust. Deliveries turn our plans into reality, and in the past year, we successfully handed over around 1,500 units. This year, we aim to deliver 3,000 units.”

He pointed out that SUD was among the first companies to acquire land in the New Administrative Capital, strategically securing prime locations. Moreover, the company has purchased five plots for five different projects in the capital, with total investments reaching EGP 18bn. This reflects SUD’s confidence in the government’s vision for the city and its commitment to being part of Egypt’s comprehensive urban development plan.

These projects include Capital Heights 1, a 50-acre compound featuring 2,000 residential units, located directly on the central axis and facing the Nativity of Christ Cathedral. In addition to, Capital Heights 2 spans 57 acres and offers 2,450 residential units, including palaces with areas reaching 1,095 sqm. Additionally, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital, covering an area of 30,000 sqm.

 

The fourth project, Hub 2, spans 35,000 sqm in one of the best locations in the New Administrative Capital. It consists of a basement, ground floor, and two additional floors. Meanwhile, Financial Hub is strategically located in the heart of the Financial District and the Banking District.
Eng. Youssef Shalaby, Board Member of SUD, emphasized that the company closely monitors all phases of construction across its projects to ensure strict adherence to scheduled timelines and the highest quality standards.

SUD has already successfully completed and delivered several projects, including High City, where the company welcomed the new year with a special celebration for its residents, Shalaby said.

 

He added, “Our projects in the New Administrative Capital are progressing steadily, with completion rates ranging between 60% and 95% for some developments. Despite surrounding challenges, our commitment to our clients remains unwavering. This dedication drives us to exert continuous efforts, closely monitor economic developments, and adapt with flexibility—earning us the trust of our clients and encouraging repeat investments.”

 

Since its inception, SUD has successfully developed and delivered 7,000 residential units, meeting client expectations and reinforcing their confidence in the company. Through its fully integrated urban communities, SUD has established itself as a key player in Egypt’s real estate market, delivering landmark projects that set new industry standards.

 

He added that one of the most significant projects launched last year was SUD Pixel, located in the heart of Fifth Settlement, New Cairo. The project is a commercial and administrative building spanning over 3,000 sqm. It consists of two basement levels, a ground floor, a first-floor commercial space, and five administrative floors with flexible unit sizes, allowing clients to choose what best suits their needs.

 

Eng. Ali Shalaby, a board member of SUD, stated that SUD Integrated Group owns five subsidiaries operating across various sectors. These include SUD, which specializes in real estate development; Design Makers, a company focused on finishing works and landscaping; Lusial General Contracting, specializing in construction; Safwa International Schools, serving the education sector; and a group of medical companies and pharmacies within the healthcare industry.

This diverse portfolio reflects the vast scale of the group and its extensive economic activities across multiple industries, Shalaby explained.

 

He indicated that SUD collaborates with a vast network of strategic partners across its projects. These include Sabbour Consulting, CAP DMA, Creative ZDC, Arcplan Group, Design Criteria, INJAZ, and ACE Moharram.Bakhoum.

 

 

The company also works with leading construction firms such as Maamar Vision, Modern Constructions, Al Andalus construction, 3M Engineering Contracting, Lusail, Grand Trust, Design Makers, and Concreative. Recently, SUD signed a strategic partnership agreement with IWG, the global company behind Regus, HQ, and IWG brands, to provide world-class workspaces within its developments.

 

He added that SUD holds a diverse project portfolio across multiple governorates, starting with Greater Cairo and the New Administrative Capital. The company is also developing projects in Obour City, including Hai City Compound, which spans 36 acres along the city’s central axis, with the first phase already delivered. Furthermore, SUD is behind Hai City Mall, strategically located on the central axis of Obour City, covering an area of 18,000 sqm.

In Ras El Bar, SUD has developed Sunset 1 compound, a seafront residential-touristic project and the first of its kind in the city. The company has also delivered Sunset 2 resort in New Damietta, offering a mix of apartments and villas to cater to various preferences, along with a range of leisure and service facilities. The project was successfully handed over to clients in 2019.

Besides, Sunset Mall, located within Sunset 2 resort in the New Damietta Chalet Zone, enjoys a prime beachfront location. Another key project is Sunset 3 Resort, spanning 131,000 sqm along the Nile River in Ras El Bar, which has also been delivered to clients.

In New Mansoura, SUD is developing The Pearl compound, a 60-acre project featuring residential buildings and villas. The compound boasts a 550-meter beachfront, along with a clubhouse and multiple commercial malls. With these developments, SUD now serves a customer base of approximately 11,500 clients.

mylo one of the first companies to receive Consumer Finance FRA Approval for Digital Onboarding in Egypt

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mylo one of the first companies to receive Consumer Finance FRA Approval for Digital Onboarding in Egypt

Cairo 16 March 2025- mylo, the innovative fintech company born out of B.TECH, announced that it has received official approval from the Financial Regulatory Authority (FRA) for its fully digital onboarding experience through its Fintech License, making it one of the first companies to offer this service. This landmark achievement represents a transformative leap in Egypt’s consumer finance sector, redefining customer experience by making financial access more seamless, efficient, and entirely digital.

 

mylo

The newly approved digital onboarding process eliminates traditional barriers to financial services by removing the need for wet signatures or in-person KYC verification. This empowers users to onboard and activate their accounts effortlessly, gaining instant access to credit within minutes from anywhere and at any time. The streamlined process reflects mylo’s commitment to leveraging technology to enhance accessibility to financial services across Egypt.

 

Mohamed Khattab, CEO of mylo stated: “This milestone is a testament to mylo’s vision of empowering millions of individuals and businesses with accessible, responsible, and innovative financial solutions, By blending innovative technology with a customer-first approach, we are setting a bold new standard for Egypt’s fintech landscape—revolutionizing the way people access and experience financial services.”

 

mylo’s expansion strategy includes a phased rollout across Egypt’s regions. The service has already launched in most of Upper Egypt including Assiut, Sohag, Qena, Luxor, and Aswan, with Delta cities like Tanta, Mansoura, Banha, Damanhur, and Zagazig already operational. Alexandria and Cairo are scheduled for mid-year, completing mylo’s nationwide coverage.

As a subsidiary of B.TECH, mylo exemplifies the parent company’s commitment to being the first choice for consumers and partners in the home appliances and electronics sector through integrated, quality solutions. This launch reflects B.TECH’s dedication to expanding beyond traditional services, contributing to growth across various governorates, and providing flexible financing solutions tailored to different segments and purchasing capacities.

Mass Developments Targets EGP 6 Billion in Contracted Sales for 2025

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Mass Developments Targets EGP 6 Billion in Contracted Sales for 2025

Amid fierce competition in the Egyptian real estate market, Mass Developments has announced record-breaking

sales of EGP 2 billion in the last quarter of 2024. This milestone reflects the strong market confidence in the company and reinforces its ambitious expansion plans for 2025.

 

According to Ahmed El-Dessouky, Chief Commercial Officer of Mass Developments, the company aims to achieve EGP 6 billion in total sales this year, backed by an ambitious expansion strategy and strategic partnerships with top consulting and management firms.

 

Mass Developments

“The current market is witnessing strong demand for residential projects in New Cairo, driving developers to launch new projects that cater to this growing need,” El-Dessouky stated.

 

As part of its expansion, Mass Developments plans to launch three new projects in 2025, including its first-ever residential development in New Cairo, set for release immediately after Eid Al-Fitr. The project reflects the company’s commitment to delivering high-quality real estate products that combine modern designs with integrated services.

 

To uphold the highest standards of quality and innovation, Mass Developments has established strategic partnerships with leading industry experts. It collaborates with Mohamed Essam, Executive Director of Inspire Integrated, the firm responsible for project management and operations, ensuring top-tier services. Additionally, the company is partnering with architectural consultant Nader Fouda from LDP, who will oversee project designs, and executive consultant ACE – Moharram Bakhoum, supervising execution with the highest levels of precision and quality. The company has also partnered with Mamdouh Fikry, Founder of Concept, responsible for construction, ensuring adherence to top engineering and technical standards.

As part of its expansion strategy, Mass Developments plans to open multiple new branches across Egypt in 2025, enhancing its operational efficiency and supporting its ambitious growth plans.

Furthermore, the company continues to strengthen its market position through its latest project, Olin Social District, strategically located on Gamal Abdel Nasser Axis in New Cairo, facing Al-Narges Villas and Apartments, an area with over 350,000 residents. This prime location gives the project a strong competitive advantage as a fully integrated commercial and entertainment hub designed to cater to a wide audience.

Unlike traditional shopping centers, Olin Social District redefines the concept of commercial destinations by blending retail, entertainment, and essential services into a comprehensive lifestyle experience. The project features a dedicated entertainment zone, retail units, cafes and restaurants, a state-of-the-art fitness center, a jogging track, a children’s area, a government services office, and advanced technology features such as holograms and free public Wi-Fi.

With over 25 years of experience, Mass Developments continues to cement its presence in Egypt’s real estate market, having successfully delivered landmark projects in New Cairo and the New Administrative Capital, with a portfolio exceeding EGP 20 billion in total investments. The company also holds a diverse land bank across East and West Cairo, as well as key provinces and new cities.