رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Orange Egypt Launches “Orange Business Talks” to Drive Smarter Digital Futures

In line with its strategic vision to accelerate digital transformation, Orange Egypt has proudly launched “Orange Business Talks” a dynamic knowledge-sharing platform designed to spark dialogue amongst technology experts, thought leaders, and digital transformation pioneers in the Egyptian market.

Orange Egypt launches a platform to explore future technologies and practical solutions

Orange Business Talks” offers a dedicated space for exchanging insights on emerging technologies, addressing key challenges,

and exploring practical solutions in fields such as cloud computing, cybersecurity, artificial intelligence,

and data analytics strategies. The initiative aims to educate Orange Egypt’s ecosystem—partners, clients,

and stakeholders—on cutting-edge technologies and their real-world applications across industries.

The platform was officially kicked off during the FDC Summit, featuring a keynote session by global cybersecurity expert Ted Harrington,

who delivered an in-depth talk on the future of information security, underscoring the high-caliber expertise Orange Business Talks is committed to delivering.

Orange Egypt launches a strategic dialogue with business leaders to support innovation

Hisham Mahran, Chief Business Officer at Orange Egypt, commented: “With Orange Business Talks,

we are creating a constructive dialogue with the market—bringing together vision and expertise to build a more informed and future-ready business community.

This initiative reflects our commitment to delivering real value to our clients and partners through open knowledge exchange and thought leadership.”

He added: “At Orange Egypt, we believe that sharing knowledge and experience is the key to building more agile, resilient, and innovative organizations.

Through Orange Business Talks, we’re offering a genuine platform for industry leaders to exchange ideas and turn insights into tangible action for the future of business.”

This initiative reaffirms Orange Business pivotal role in supporting Egypt’s digital transformation journey and strengthens Orange Egypt’s position as a trusted technology partner capable of leading change and driving innovation.

To learn more about upcoming Orange Business Talks sessions and participation opportunities, follow Orange Egypt official channels.

LMD’s Cairo Design District (CDD) Becomes First New Cairo Venue for Cairo Photo Week 2025

LMD’s Cairo Design District (CDD) Becomes First New Cairo Venue for Cairo Photo Week 2025
As Gold Sponsor, CDD by LMD Hosts Debut On-Site Exhibition, Bringing Egypt’s Leading Photography Festival to New Creative Grounds

 

Landmark Developments (LMD), one of the premier real estate developers, specializing in creating transformative residential and commercial experiences, is proud to announce that Cairo Design District (CDD), Egypt’s first design-focused destination, is the Gold Sponsor of the fourth edition of Cairo Photo Week 2025. The event will take place across 18 downtown Cairo venues from May 8–18, under the theme “Finding the View.

 

” For the first time in the festival’s history, Cairo Photo Week will expand to New Cairo, with CDD serving as the only official host venue beyond Downtown, running its own on-site exhibition from May 5–16.

LMD

CDD’s debut participation underlines its role as a cultural landmark where art, design, and innovation intersect. By sponsoring and hosting key events, LMD reinforces its vision of building vibrant communities that transcend traditional real estate boundaries and its mission to lead with creativity, quality, and integrated experiences.

 

“As developers, we believe in empowering creative expression as a cornerstone of community building,” said Eng. Amr Sultan, Founder and CEO of LMD, “Sponsoring Cairo Photo Week and hosting it at CDD reflects our deep commitment to cultural engagement, sustainability, and innovation. We’re not just building spaces—we’re curating meaningful experiences that bring people together, inspire dialogue, and position Egypt on the global cultural map.”

 

As part of the official program, CDD will host exclusive photography exhibitions and cultural activations, including a showcase by cinematographer Abdel Salam Mousa and photographer Coucla Refaat, alongside a rich schedule of talks and panel discussions. The lineup includes a curated panel led by Daniel Rodríguez (Photo Vogue collaborator), featuring prominent Egyptian photographers Abdallah Sabry, Bassam Allam, and Amr Ezzeldinn. The program continues with talks by Ahmed Hayman, Coucla Refaat, and acclaimed fashion photographer Vincent van de Wijngaard, culminating in a community closing night.

 

Cairo Photo Week 2025 will feature 100+ educational activities, including workshops, talks, portfolio reviews, and networking events. With 90+ iconic speakers and mentors from across Egypt, the U.S., the UK, Europe, and the Arab region.

LMD’s support of this edition reflects its ongoing ambition to take bold, transformative steps, placing art, culture, and innovation at the heart of its developments like CDD, and redefining how integrated communities come to life.

SUD partners with Regus to operate spaces in 4 key projects

Safwa Urban Development (SUD) has signed a strategic partnership with global workspace operator Regus,

as part of its ongoing commitment to collaborating with international firms that boost the investment value of its projects.

Under the agreement, Regus will manage and operate spaces within four of SUD’s prominent developments across four different cities

SUD, Regus collaborates to bring world-class operations to 4 major projects

Board Member of SUD Eng. Ali Shalaby stated,

“This agreement reflects our company’s dedication to delivering a premium operational experience that meets the highest international standards.

This will be achieved by leveraging Regus’ extensive global expertise in offering flexible office solutions and professional work environments.”

Shalaby said that this strategic partnership is a key milestone in advancing SUD’s vision of creating integrated business communities and enhancingthe market value of its projects,

particularly amid the fierce competition in Egypt’s real estate sector.

SUD partners with Regus to operate spaces in 4 key projects

He highlighted the importance of this collaboration in delivering a

premium operational model that provides a distinctive experience for both investors and entrepreneurs.

He noted that the agreements include spaces in four key developments: Financial Hub,

a commercial and administrative project at the heart of the New Administrative Capital; High City Mall, a major retail destination in Obour City. In addition,

Elegance Tower, a mixed-use residential, commercial, and administrative development in Mansoura;

and Sunset Mall, a commercial and office complex in a prime location in Ras El Bar.

He pointed out that the selection of Regus was driven by its strong track record and international expertise in operating flexible workspaces,

which contributes to enhancing the long-term investment value of these projects.

This marks the second collaboration with Regus

, as SUD’s European branch is already leased through the company—reflecting the high level of trust between the two parties, he added.

Shalaby commented, “This agreement enhances the investment value of the company’s projects and strengthens the trust of its clients and success partners.

Having a global operator with extensive experience in managing workspaces gives the company’s projects a strong competitive edge in the market,

both in terms of operational efficiency and the quality of services provided to tenants and investors.”

He disclosed that this collaboration has a direct positive effect on the client experience,

enhancing the credibility of the projects and attracting a new group of investors in search of stable,

professional business environments.

The company believes that such partnerships contribute to the long-term sustainability of investment returns

and add significant value to real estate assets it develops.

He pointed out that the SUD owns a portfolio of projects across various governorates,

starting with projects in Greater Cairo and the New Administrative Capital.

These include five distinct projects located in prime areas within the New Capital, with a total investment of up to EGP 18bn.

These projects include Capital Heights 1, stretches over 50 acres and comprising 2,000 residential units

, located directly on central axis and opposite Nativity of Christ Cathedral

, in addition to, Capital Heights 2 covers 57 acres, with 2,450 residential units and palaces, some of which have areas reaching 1,095 sqm.

Meanwhile, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital

, occupying 30,000 sqm.

As for the fourth project, it is Hub 2, located in one of the best areas of the New Capital, covering 35,000 sqm.

The project consists of a basement, ground floor, and two repeated floors. Additionally, there is Financial Hub project,

situated in the heart of the Financial District and the Banks District.

Additionally, the company also owns projects in Obour City, where it is developing High City compound,

located on the central axis of Obour City, covering a total area of 36 acres, with the first phase already delivered. Additionally,

there is High City Mall in Obour City, directly on central axis, covering 18,000 sqm.

In Ras El Bar, the company has Sunset 1 compound, which directly overlooks the sea. This is a residential and tourist project,

being the first of its kind in the city.

Moreover, the Sunset 2 resort in New Damietta offers apartments and villas to cater to various tastes and provides numerous recreational and service activities.

The project was delivered to contracting clients in 2019.

The Sunset Mall project is located within the Sunset 2 tourist resort in the Chalet Area of New Damietta, directly overlooking the sea. Furthermore

, there is Sunset 3 resort, which spans over 131,000 sqm and is situated along the Nile River in Ras El Bar. This resort has already been delivered to clients.

In New Mansoura, The Pearl compound is located over 60 acres and offers a variety of units, including residential buildings and villas.

The compound features a 550-meter beachfront, a clubhouse, and a range of commercial malls.

With these projects, the company has served approximately 11,500 clients

AE Media Production Strengthens Its Industry Leadership Through New Collaboration with Al Naser Developments

AE Media Production Strengthens Its Industry Leadership Through New Collaboration with Al Naser Developments

AE Media Production Company announced its contract with Al Naser Developments to produce advertising, promotional, and documentary works for Al Naser Development’s latest projects in New Cairo, based on the trust and uniqueness it enjoys in the Egyptian real estate market.

AE Media Production

 

For his part, Dr. Abdel Rahman Essam, AE Media Production CEO, assured that this collaboration reflects the confidence of major real estate developers in his company and its capability to provide professional media content that serves their marketing targets, and focuses the main features of their projects, besides it also reflects their confidence in the company’s ability to produce innovative media materials that can deliver the company’s message to its targeted clients.

 

He added that contracting with Al Naser Developments Company adds a significant value to their successful partners list and strengthens their position as a company specialized in supporting real estate projects through providing integrated advertising and documentary solutions, confirming their full commitment to present the project in its perfect image, to align with the developer’s aspirations and accomodate with the the market and investors expectations.

He pointed that AE Media Production believes that innovation in presenting media content is the success key for any project, especially in the real estate sector, which requires new and innovative ways to reach the targeted audience, noting that through cooperation with Al Naser Developments Company, it aims to provide distinguished media solutions that reflect the project’s modern vision.

 

Eng. Ahmed Naser, Al Naser Development CEO, explained that the new project will be a mixed-use development, located in a strategically vital location among a densely populated residential and service area, which enhances its chances in attracting diverse investment activities.

 

He added that Hafez Consultants Office is responsible for the project’s designs, noting that all the details of the launching will be announced in the coming period.

 

He pointed that this project is regarded as Al Naser Developments first expansion outside the New Administrative Capital, as the company currently owns Golden Tower 1 and 2 in the New Administrative Capital, and this step comes among the company’s plan to expand its real estate portfolio in vital areas such as New Cairo.

 

He continued “We are proud with the partnership with AE Media Production in our new project, as this contract reflects our commitment to provide the best marketing and advertising solutions that meet our clients’ aspirations, in addition to our strong confidence in AE Media’s ability to deliver innovative media content within international standards”.

“Nusuk Cards” Distributed Outside Saudi Arabia – Malaysian Pilgrims Receive the First Batch

“Nusuk Cards” Distributed Outside Saudi Arabia – Malaysian Pilgrims Receive the First Batch

Malaysian Minister of Hajj: “We trust Allah that this season will be exceptional thanks to the outstanding cooperation and swift response from Almasiah.”

 

Bondagjy: “Nusuk card is a cutting-edge digital tool that reflects the Kingdom’s commitment to enhancing the Hajj experience.”
As part of its preparations for the 2025 Hajj season, Saudi Arabia’s Ministry of Hajj and Umrah has begun issuing Nusuk cards to Tawafa companies in preparation for distribution to pilgrims arriving from across the Islamic world.

In a historic milestone, Mashariq Almasiah – the Tawafa company serving Malaysian pilgrims – became the first to receive and distribute the cards.

 

Nusuk Cards

 

The inaugural handover took place during an emotional ceremony held at Kuala Lumpur International Airport, led by Almasiah Chairman Ali Bondagjy, and attended by Malaysian Minister of Hajj, Dato’ Haji Mohd Na’im Mokhtar.

Pilgrims were handed their Nusuk cards at the airport just before their departure to the Kingdom to perform Hajj.

The Malaysian Minister praised the continuous advancements made by the Government of the Custodian of the Two Holy Mosques in serving pilgrims, expressing his gratitude to Almasiah for its dedication and responsiveness since the beginning of its service contract with Malaysia.

He voiced confidence that the 2025 Hajj season will see exceptional services delivered to Malaysian pilgrims, thanks to Almasiah’s efficiency and deep commitment to pilgrim welfare.

Chairman Ali Bondagjy described the Nusuk card as one of the smart, regulatory tools introduced by the Ministry of Hajj and Umrah to improve service delivery and field operations for registered pilgrims.

The card is designed to enhance the overall Hajj experience — from the moment of arrival until the completion of rituals.

Bondagjy extended his thanks to the Government of Saudi Arabia for its relentless efforts in serving the Guests of Allah and commended the Ministry’s ongoing innovation in the sector.

 

He emphasized that Almasiah’s selection as the first company to receive Nusuk cards reflects its leadership in the field.

 

The company had proactively established dedicated operational teams ahead of the season, demonstrating its readiness to implement the Ministry’s digital transformation initiatives.

 

He further highlighted that the continual modernization of Hajj services aligns with Saudi Vision 2030, the national roadmap aimed at elevating all sectors, including pilgrimage services.

 

This vision has empowered the Kingdom to develop robust digital infrastructure and smart systems that ensure a seamless and spiritually fulfilling pilgrimage for Muslims around the world.

Haleon Launches the “Smile Bank” Initiative in Partnership with the Egyptian Dental Association and the FDI

Haleon Launches the “Smile Bank” Initiative in Partnership with the Egyptian Dental Association and the FDI
Free Dental Treatments to 3 million patients across all governorates till 2027
Haleon, maker of Sensodyne, has partnered with the Egyptian Dental Association and FDI World Dental Federation to launch the “Sensodyne Smile Bank” initiative. The 3-year program will deliver free dental checkups and treatments to 1 million Egyptians annually through 2027, enhancing oral health accessibility across the nation.

 

: Haleon, a global leader in consumer health, signed today a Memorandum of Understanding with the Egyptian Dental Association to launch the “Sensodyne Smile Bank” initiative.

 

Haleon

Over the next three years, the initiative will deploy dental convoys across all governorates, providing free dental check-ups and treatments to three million citizens in need. Also, in collaboration with the FDI World Dental Federation and Egyptian universities, awareness campaigns on oral hygiene will be conducted, and medical education programs will be developed for young dentists. Additionally, the campaign encourages Egyptians to share their smiles on social media using the hashtag #سنسوداين_إبتسامتك_دوا_لأي_حساسية with each post supporting people who most need care.

 

 


Prof. Tarek Abbas – President of the Egyptian Dental Association said: “One of our main goals during Smile Bank initiative is to promote preventive oral health care to improve patients’ wellbeing. Through this partnership with Haleon, our efforts will not be limited to treating patients, we will provide training programs to junior dentists and use this opportunity to raise public awareness about the importance of oral dental hygiene routines and the best practices to avoid teeth sensitivity.”

Dr. Nahawand Thabet consultant in dentistry and the African representative of the World Dental Federation (FDI) council said: “Oral diseases affect roughly 3 billion people globally, yet they are largely preventable with the right oral hygiene habits. In Egypt, oral health remains a challenge, with 3 out of 5 people suffering from tooth sensitivity and 1 in 3 experience gum bleeding during routine brushing. Despite this, the toothpaste penetration stands at only 60%. Through this collaboration, we are pleased to bring attention to the importance of oral hygiene, empowering Egyptians and young dentists with Haleon’s support.”

 

Asif Alavi, General Manager of North Africa at Haleon said: “At Haleon, we believe everyone deserves the opportunity to live in good health, yet barriers like limited access and awareness prevent millions from achieving better everyday health. We are proud to partner with the Egyptian Dental Association and FDI to promote oral health and create healthier smiles across Egypt. Sensodyne is redefining how we give back to the community with the “Smile Bank initiative” and we’re turning smiles into action – where every shared smile with the hashtag #سنسوداين_إبتسامتك_دوا_لأي_حساسية helps provide dental care to those in need.”

 

The Smile Bank initiative aligns with Haleon’s global health inclusivity goals, empowering millions in Egypt to adopt effective self-care practices and maximize the positive outcomes that self-care can bring.

 

TheMakerXOPPODreamLeague Marks Major Milestone in Empowering Young Talents to Achieve Their Football Dreams

TheMakerXOPPODreamLeague Marks Major Milestone in Empowering Young Talents to Achieve Their Football Dreams

OPPO is proud to celebrate a key milestone in the journey of TheMakerXOPPODreamLeague, a nationwide scouting initiative aimed at empowering young football talent across Egypt. Between February 15 and April 17, 2025, TheMakerXOPPODreamLeague reached 53 schools across 10 different locations, engaging with more than 159 teams and culminating in an extraordinary final event that showcased the immense talent discovered throughout the campaign.

 

The program successfully identified 47 teams that advanced to the finals, demonstrating the high level of competition and the depth of skill emerging from Egypt’s youth. In addition, three open scouting trials attracted over 324 individual players, each assessed for their talent and potential to make a significant impact in the world of football.

TheMakerXOPPODreamLeague

 

“We are thrilled with the overwhelming response and the incredible talent that has come forward during this initiative,” said [Raghda Amer], [PR Manager] at OPPO Egypt. “TheMakerXOPPODreamLeague has not only expanded our reach but has also enabled us to make a lasting impact on the lives of aspiring young football players. Through this program, we aim to create a sustainable pipeline of talent and offer these exceptional youths the opportunity to pursue their dreams.”

 

A defining achievement of the program was the selection of four standout players chosen to join The Maker Incubator. Through this initiative, the players will receive free, comprehensive training that covers not only technical football skills but also vital areas such as communication, nutrition, language development, and more. The goal is to equip these young talents with the tools and resources needed to pursue a professional football career—with the ambition of one day becoming international players.

 

“Our aim is to empower 600 students over the next year through TheMakerXOPPODreamLeague, which serves as a launchpad for emerging players to take the first step toward realizing their professional dreams,” said [Raghda Amer, PR Manager at OPPO Egypt]. “This initiative not only nurtures football talent but also prepares them holistically for success both on and off the field.”

 

The ultimate goal of the program is to equip young players with the skills needed to compete on an international stage. OPPO remains steadfast in its commitment to supporting their journey, ensuring these exceptional talents have the opportunity to shine globally.

 

The TheMakerXOPPODreamLeague finals, which attracted an impressive average attendance of 8,150 spectators per event, served as a celebration of the passion and potential of Egypt’s youth. As the program progresses, OPPO is excited to continue providing platforms for young footballers to grow, excel, and pursue their dreams.

Salam Properties collaborates with 4 specialized firms to support its projects

In line with its ambitious plans and commitment to developing integrated real estate projects that fulfill its clients’ aspirations, Salam Properties has announced strategic partnerships with four leading firms specializing in project management and operations, technology consulting, engineering consulting, market research, and management consulting.

Ahmad Qasem, CEO and Vice Chairman of Salam Properties, stated that these agreements underscore the company’s commitment to delivering real estate projects with fully integrated elements that ensure the highest standards of quality of life and luxury.

Qasem added that collaborating with leading, specialized firms also reinforces Salam Properties’ ambitious expansion plans for the near future.

He pointed out that these agreements include partnerships with Etqan Consultancy, A+, a company specialized in project management and operations, Hafez Consultants, and Profit info Tech — all of which are highly specialized firms with strong expertise, well-established reputations, and notable track records in the Egyptian market.

This highlights the significance of collaborating with them on the company’s projects.

He noted that these partnerships will provide Salam Properties with top-tier expertise and knowledge, helping to achieve the highest standards of precision and quality in executing its projects.

This collaboration aims to deliver a fully integrated customer experience — starting from project design through Hafez Consultants, moving through project management and operations with A+, and offering modern technological solutions via Profit — all based on financial and market studies provided by Etqan Consultancy.

Dr. Moataz Shalaby, Chief Commercial Officer (CCO) of Salam Properties, said that these agreements will contribute to establishing a modern real estate model based on collaboration across various specializations, while also helping to build a trusted and sustainable brand.

Shalaby pointed out that these agreements reflect Salam Properties’ readiness to compete at the highest levels of the market.

He added, “These partnerships are not just a step toward enhancing the quality of our projects, but also a long-term investment in developing an integrated work environment.

Each of these partners brings unique value — from improving project management, providing precise market studies and planning, enhancing technological solutions, to achieving greater engineering efficiency through the development of impressive and highly efficient architectural designs.”

For his part, Dr. Bassem El-Sherbiny, Chairman of Etqan Consultancy, disclosed that the partnership with Salam Properties adds to a strong list of successful collaborations.
El-Sherbiny pointed out that his company is committed to handling the marketing and market studies for one of Salam Properties’ projects, ensuring careful attention to every detail to meet both the company’s and clients’ needs.

Meanwhile, Eng. Mohamed Hafez, Chairman of Hafez Consultants, stated that his firm will be responsible for designing the architectural plans for Salam Properties’ latest project.
Hafez highlighted that his company aims to provide comprehensive engineering consultancy services that incorporate the latest technologies and practices in the sector, enhancing design and execution efficiency and ensuring the delivery of high-value real estate projects.

Mohamed El-Sokkary, Commercial Director at Profit Info Tech, expressed pride in his company’s strategic partnership with Salam Properties across all its projects.

He further added that this collaboration presents a unique opportunity to introduce innovative technological solutions that improve the customer experience and optimize operational efficiency through the latest digital transformation technologies and smart systems.

Mr. Ashraf El-Banna, Chairman of A+ for Management and Operations, stated that this partnership represents a major step toward improving administrative processes and ensuring the delivery of outstanding services to clients by applying integrated and professional management solutions across all the company’s projects.

He concluded that A+ will work to enhance the efficiency of management and operations throughout Salam Properties’ developments.

Kaspersky Appoints MCS as a B2B Distributor Across Middle East and Africa

Kaspersky Appoints MCS as a B2B Distributor Across Middle East and Africa
Kaspersky is expanding its footprint in the Middle East and Africa through a new B2B distribution partnership with Mideast Communication Systems (MCS). Announced at the Future of Digital Countries Summit in Egypt, the collaboration will enhance access to Kaspersky’s cybersecurity solutions across the region.

 

Kaspersky

As cyberthreats continue to evolve, the demand for effective cybersecurity solutions is increasingly important. Kaspersky’s B2B portfolio offers advanced endpoint security, threat intelligence, and cyber defense solutions tailored to safeguard organizations across diverse industries. Through this collaboration, MCS distribution will apply its channel expertise and extensive partner network to support the adoption of these solutions, enhancing cybersecurity resilience in Egypt and the wider region.

 

Toufic Derbass, Managing Director for Middle East, Turkiye and Africa at Kaspersky, said, “We see this partnership with MCS Holding as a key strategic initiative to enhance our capabilities in Egypt and the META region. By combining our advanced cybersecurity solutions with MCS deep regional expertise, we are positioning ourselves to better serve businesses across the region, helping them navigate and mitigate the increasingly complex cybersecurity challenges they face.”

Ali Azzam, Vice President at Mideast Communication Systems, commented, “As digital transformation accelerates across Egypt and the region, organizations require security solutions that not only protect against current threats but also anticipate future risks. Our partnership with Kaspersky enables us to equip businesses with cutting-edge cybersecurity technologies that fortify their defenses and ensure operational resilience. By working together, we aim to raise cybersecurity standards and strengthen threat mitigation strategies.”

 

The collaboration between Kaspersky and MCS is expected to further boost the region’s defense against emerging cybersecurity threats, ensuring organizations are well-equipped to safeguard their assets in the digital age. Looking ahead, both companies hope to explore opportunities to enhance awareness and education around cybersecurity best practices, supporting businesses in building a more resilient digital ecosystem.

About Mideast Communication Systems

LG LAUDED FOR LATEST DESIGN INNOVATIONS AT THE 2025 RED DOT DESIGN AWARD

LG Electronics (LG) has been honored with a total of 35 awards, including the prestigious Best of the Best accolade, at the 2025 Red Dot Design Award.

This annual award celebrates design excellence across a diverse range of categories and is widely regarded as one of the world’s top three industrial design award programs.

Among the standout winners is the LG SIGNATURE OLED T, the world’s first wireless transparent TV, which earned the prestigious Best of the Best accolade.

This groundbreaking TV allows users to switch between transparent and opaque modes at the touch of a button, opening up new possibilities for entertainment and living space design.

With a 77-inch 4K OLED display, the LG SIGNATURE OLED T offers stunning picture quality, unique augmented reality-like visual experiences and the flexibility of wireless installation.

Another highlight is LG’s Self-Driving AI Home Hub (Project name: Q9), an LG FURON-enabled smart home AI agent designed for independent navigation. This innovative product, powered by LG’s Affectionate Intelligence, was recognized with a Red Dot Design Award and also selected as a winner in the Innovative Design metacategory.

The Hub can understand users and interact with them naturally, enhancing various aspects of the smart home experience to enrich everyday life. The awards jury praised its friendly, pet-like design and its ability to display different “emotions” using digitally animated eyes.

In addition to these top honors, LG received 32 awards across a wide range of product categories, including refrigerators, washing machines, dryers, TVs, air conditioners, air purifiers, audio products, monitors and commercial robots.

LG’s impressive performance at the Red Dot Award follows its success at the iF Design Award 2025, where it won 36 awards.

Products such as the LG QNED TV, LG StanbyME 2 and the LG SIGNATURE refrigerator with Smart InstaView™ are now dual winners, having been recognized at both the iF Design Award and the Red Dot Award in the same year.

“We will continue to push the boundaries of design innovation, leaning into our deep understanding of customers to deliver human-centered innovations in products, solutions and customer experiences,” said Chung Wook-jun, head of the Corporate Design Center at LG Electronics.

Raya IT Brings Advanced AI-Powered Solutions to the FDC Summit

Raya Information Technology, a subsidiary of Raya Holding for Financial Investments, is gearing up to participate in the highly anticipated Future of Digital Countries (FDC) Summit, taking place in Cairo from April 28 to 30, 2025. The event, held under the auspices of Dr. Amr Talaat, Minister of Communications and Information Technology, provides a premier platform for showcasing cutting-edge innovations.

As part of its participation, Raya IT will unveil an integrated suite of technological solutions designed to drive digital transformation.

This year’s portfolio highlights state-of-the-art advancements in data center infrastructure, cybersecurity, networking, AI technologies, and smart control systems.

The company aims to foster digital innovation and enable organizations to achieve unparalleled operational efficiency.

Additionally, Raya IT will introduce advanced monitoring and reporting tools that empower organizations to optimize system performance, gain holistic insights into their IT infrastructure, and make data-driven decisions with precision and speed.

Commenting on this participation, Hesham Abdel Rasoul, CEO of Raya IT, stated, “Our involvement in the FDC Summit underscores our commitment to facilitating digital transformation by delivering comprehensive solutions that enhance infrastructure and fortify cybersecurity measures.”

He elaborated further, “Through strategic collaborations with global technology leaders such as Cisco, OpenText, UiPath, and Splunk, we are able to provide cutting-edge solutions tailored to evolving market demands.

These partnerships empower organizations to streamline their operations and stay competitive in an era of rapid technological evolution. Our goal through this summit is to introduce advanced solutions that not only support digital strategies but also pave the way for sustainable organizational growth.”

The CEO also emphasized the transformative impact of AI on the IT sector, remarking, “We are witnessing a new era in IT, fueled by AI-driven innovations.

At the FDC Summit, we will present advanced solutions such as Robotic Process Automation (RPA), artificial intelligence (AI), and Chatbots, which are pivotal in enhancing operational efficiency, reducing costs, and driving innovation.

By automating routine processes and delivering actionable insights through data analysis, these solutions significantly boost productivity, enrich customer experiences, and enable organizations to innovate effectively.”

The FDC Summit serves as a vibrant forum for decision-makers, industry leaders, and technology experts.

This year’s edition features over 100 distinguished speakers from around the globe and over 40 specialized sessions exploring key areas such as digital transformation, data center technology, cybersecurity, artificial intelligence, smart cities, Industry 4.0, the digital economy, and entrepreneurship.

By participating, Raya IT reinforces its commitment to fostering regional collaboration and contributing to a secure, sustainable digital ecosystem across diverse industries.

AE Media Production strengthens its partnership with Al Burouj Misr and welcome their 5th year of collaboration with an ambitious plan

AE Media Production strengthens its partnership with Al Burouj Misr and welcome their 5th year of collaboration with an ambitious plan

AE Media Production announced launching of its fifth consecutive year of cooperation with Al Burouj Misr, based on a long-standing and successful partnership, which is part of an ambitious work plan aiming to provide creative content that reflects the strength of the real estate projects developed by Al Burouj Misr.

AE Media Production

 

For his part, Dr. Abdel Rahman Essam, AE Media Production CEO, assured that the continued cooperation between the two parties for the fifth consecutive year, reflects the great level of trust and deep understanding of Al Burouj Misr’s requirements, noting that AE Media Production managed to keep pace with the company’s aspirations and provide advertising and media solutions that reflect the excellence of its projects and contribute in delivering the company’s message to its clients.

 

He added “We are proud to be partners in a strong success story with Al Burouj Misr, and we believe that the coming period will bring more creativity and expansion in the types of projects and ideas we work on together, thus we welcome our fifth year of cooperation with a spirit filled with innovation, enthusiasm, creativity, and aspirations for further success in the coming period, especially with the strong growth Al Burouj Misr is experiencing in the real estate market”.

 

He pointed that Al Burouj Misr is one of the pioneer companies in the Egyptian real estate market, with a huge and diverse portfolio of projects that achieved remarkable successes over the past years, which reinforces the importance of this ongoing collaboration and the pivotal role played by AE Media Production in highlighting these successes through providing professional and innovative media content that reflects the strength of this strong real estate entity, and enables the company to communicate easily with its clients.

 

He showed that his company has successfully collaborated in six projects owned by Al Burouj Misr, and produced numerous projects, including documentaries, promotional films, advertisements, these projects include a project in the North Coast and Ain Sokhna, and 3 projects in the New Administrative Capital: Heaven Hills Sokhna / North Coast, Sixty Iconic Tower, Sixty Business Park, and Sixty Corporate, in addition to Al Burouj Misr’s latest project in Heliopolis “Sixty Heliopolis”, as AE Media Production produced several documentaries on these projects, reflecting the unique points of distinction and competitiveness of each project.

He emphasized that AE Media Production aims to develop its creative and technical tools in the coming period to keep pace with the expansion of Al Burouj Misr’s projects and to continue consolidating this strategic partnership, which has become a role model for cooperation between advertising and real estate development companies in the Egyptian market.

Eng. Mohamed Assy, Al Burouj Misr Vice Chairman, said “We appreciate this rich and distinguished collaboration with AE Media Production, which is entering its fifth year, as this leading company has proven over the past years its ability to provide creative content that accurately reflects Al Burouj Misr’s vision and projects”.

He added that the continuation of this partnership for the fifth consecutive year assures the harmony and integration between the two parties, and the commitment of both companies to deliver a professional message to the real estate market through innovative and unconventional advertising and media materials that are accommodate with Al Burouj Misr’s projects’ nature, which are based on innovation and uniqueness.

 

He pointed that his company looks forward to further fruitful cooperation in the coming period, which supports its expansion plans, keeps pace with the growth it is achieving in its various projects in the real estate market, and aligns with its unlimited ambition, which requires successful partners who understand these strong plans.