alekhbaryia Archives - الصفحة 29 من 51 - جريدة الاخبارية

Rock Developments Launches “Rock Green” in New Heliopolis with EGP 7 Billion Investment

Posted on يوليو 1, 2025 by Fatma abdelhamed

Rock Developments has officially unveiled its latest real estate project, Rock Green, located in the prime area of New Heliopolis City, with a total investment of EGP 7 billion. Spanning 17 feddans, the project reflects the company’s ambitious 2025 expansion strategy and commitment to creating integrated, sustainable urban communities in Egypt.

The announcement took place during a press conference at Triumph Hotel in New Cairo, attended by the company’s leadership, strategic partners, and prominent media representatives.

Premium Living with 85% Green Spaces

Emad Doss, CEO of Rock Developments, emphasized that Rock Green represents a key milestone in the company’s mission to deliver high-quality, fully integrated communities that prioritize green spaces and modern living standards. Over 85% of the project’s area is dedicated to landscaped green spaces, offering residents a tranquil, nature-inspired environment combined with a comprehensive suite of services.

Doss highlighted the project’s exceptional location: just one minute from Suez Road, three minutes from El Shorouk City, seven minutes from Madinaty, 15 minutes from Fifth Settlement, and 30 minutes from Cairo International Airport. It is also adjacent to educational and medical hubs, such as Belvedere School, the International Medical Center, and Royal Hospital.

Diverse Unit Offerings and Thoughtful Design

Rock Green will comprise over 466 residential units ranging from 116 to 236 sqm, alongside 40 private villas. The project will be developed in three phases, with the first phase targeting EGP 1.5 billion in sales.

Engineer Parthena Doss, Board Member of Rock Developments, is overseeing the project’s architectural design, ensuring a modern, environmentally conscious layout that aligns with the company’s vision for sustainable, family-friendly communities.

The project features semi-finished apartments and villas with flexible payment plans extending up to 8 years, with the first phase scheduled for delivery in 2029.

Rock Developments’ Growing Real Estate Portfolio

Rock Developments boasts a land bank exceeding 5 million sqm and a diversified portfolio of more than 20,000 residential and commercial units across strategic locations. With an investment value surpassing EGP 20 billion, the company is recognized as the largest real estate developer in Sheraton Heliopolis, with over 70 buildings delivered.

Key projects include Rock Green and Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Ville in Obour, and Rock Vera in New Cairo. Its commercial footprint includes Rock Capital 1 in the New Administrative Capital and Rock Gold Mall in New Cairo, among others.

The company plans to launch five new residential, commercial, and administrative projects in the second half of 2025, focusing on East and West Cairo and the New Administrative Capital.

Rock Green: A Tranquil, Integrated Lifestyle

Parthena Doss explained that Rock Green is built on the philosophy that true comfort starts at home. The development offers a unique blend of urban living and natural serenity, ensuring all units enjoy scenic green views, while the absence of commercial units enhances privacy and tranquility.

The project includes:

Central park spanning 20,000 sqm

Over 55,000 sqm of landscaped areas

600 sqm of water features

Olympic-standard walking and jogging tracks

Open-air gym and yoga space

Electric vehicle charging stations

Dedicated bicycle parking

Quiet reading and social areas

Closed dog park and children’s play zones

Ambitious Sales Targets and Expansion Plans

Rock Developments aims to achieve EGP 5 billion in contracted sales during 2025, driven by strong demand for premium residential communities in Egypt. With its extensive pipeline of upcoming projects and focus on sustainable, customer-centric designs, the company continues to solidify its position as a leading developer in Egypt’s real estate market.

LMD Partners with Imdaad Misr to Provide World-Class Facility Management at One Ninety, New Cairo

Posted on يونيو 29, 2025 by Fatma abdelhamed

Landmark Developments (LMD), a leading player in Egypt’s real estate sector, has signed a strategic partnership with Imdaad Misr, the Egyptian subsidiary of UAE-based facility management giant Imdaad. Under the agreement, Imdaad Misr will oversee the full spectrum of facility management operations at One Ninety, LMD’s flagship mixed-use development in New Cairo.

The collaboration marks a significant step in LMD’s commitment to delivering world-class operational standards, leveraging Imdaad’s global expertise and cutting-edge, sustainable solutions to ensure an exceptional living and working environment at One Ninety.

Comprehensive Facility Management for a Landmark Development

Imdaad Misr will handle a wide range of essential services at One Ninety, including housekeeping, pest control, landscaping, security, and MEP (mechanical, electrical, and plumbing) maintenance, all powered by advanced operational systems and supported by the company’s international know-how.

“This collaboration is a vital step in our mission to deliver exceptional experiences across One Ninety,” said Mohamed Abdel Monam, CFO and Board Member of LMD. “We designed One Ninety to be more than just a development — it’s a dynamic, evolving community. Partnering with Imdaad Misr guarantees that we uphold the highest standards of facility management while promoting our values of innovation, sustainability, and long-term excellence.”

Imdaad Misr Brings Smart, Sustainable Solutions to Egypt

Through this agreement, One Ninety joins a prestigious network of properties under Imdaad’s management, benefitting from the company’s forward-thinking approach and proprietary smart platform, Imtedaad.

“This agreement marks a strategic milestone for Imdaad Misr,” said Mahmood Rasheed, COO of Imdaad Group. “Through this alliance, we are introducing our operational excellence and smart, sustainable facility solutions to one of Egypt’s most visionary developments. Together with LMD, we aim to redefine the standards of facility management across the country.”

One Ninety: A Benchmark for Urban Innovation in Egypt

The partnership reflects LMD’s ongoing dedication to making One Ninety a benchmark for urban innovation, where business, hospitality, residential, and lifestyle components seamlessly coexist within a premium, future-ready infrastructure.

“The Prime Minister Inaugurates the Largest Warehouse for ‘Jumia Egypt’ with Advanced Global Technologies”

Posted on يونيو 29, 2025 by maryem

Jumia Inaugurates Its Largest Integrated Warehouse in Egypt on the Suez Road

In a new move that reflects its strong commitment to the Egyptian market, Jumia, the leading e-commerce platform in Africa, has inaugurated its latest integrated warehouse in Egypt, located on the Suez Road.

High-Level Official Attendance at the Inauguration

The inauguration was attended by Dr. Mostafa Madbouly, Prime Minister of Egypt; Dr. Amr Talaat, Minister of Communications and Information Technology; and Dr. Ibrahim Saber, Governor of Cairo.

A Strategic Logistics Center Spanning Over 27,000 Square Meters

The new warehouse covers an area exceeding 27,000 square meters and serves as an integrated logistics center aimed at enhancing storage and distribution efficiency, accelerating delivery across all governorates, particularly in Upper Egypt. This warehouse marks one of Jumia’s largest investments in Egypt and reaffirms the company’s strong confidence in Egypt’s economic and logistical position on the African continent.

Boosting Efficiency with Smart Systems and Strategic Location

This new investment is a pivotal step in enhancing Jumia’s production and service capabilities. The warehouse boasts a strategic location and large capacity, enabling it to accommodate thousands of products across various categories.

It is equipped with the latest smart management and storage systems, contributing to faster order processing and improved customer satisfaction.

The facility is a cornerstone of Jumia’s logistics network, supporting future expansion plans and providing a robust infrastructure to serve sellers and consumers more efficiently—aligned with the company’s ongoing commitment to delivering high-quality services and advancing Egypt’s digital economy.

Support for Local Manufacturing and Sellers

The investment also supports local products and manufacturing by offering customized

solutions for Egyptian merchants and manufacturers through Jumia’s platform.

Creating 10,000 Job Opportunities to Empower Youth

Jumia announced that the new warehouse is expected to create up to 10,000 direct and indirect job

opportunities through the ecosystem in the coming years, enhancing the company’s role

in supporting the national economy and empowering Egyptian youth.

Prime Minister Dr. Mostafa Madbouly praised Jumia’s successes in the Egyptian market over the past years,

now crowned by this new warehouse investment.

He stated:

“We welcome this move by Jumia, which reflects the trust that major global companies

have in Egypt’s investment climate.

We look forward to more partnerships that support the state’s goals in digital transformation,

the development of logistics infrastructure, and the provision of job opportunities for Egyptian youth.”

Mr. Abdel Latif Olama, CEO of Jumia Egypt, expressed his happiness with the visit and the Egyptian

government’s interest in promising companies like Jumia.

He stated:

“We are proud of this achievement, which reflects Jumia’s long-term investment commitment in Egypt.

We view Egypt as a strategic hub for our operations in the region.

This warehouse represents a qualitative leap in the level of services

we provide to our customers and partners, and it supports

our vision of becoming an integrated platform that combines technology and logistics across the continent.

It will also contribute to our growth in the Egyptian market.”

Egypt as a Major Tech Hub for Jumia in Africa

This expansion supports Jumia’s advanced tech operations in Egypt, which hosts one of

the group’s largest technology centers in Africa.

This contributes to developing smart supply chain solutions and enhancing the customer experience.

Egypt is one of Jumia’s largest technology hubs, home to a distinguished group of engineers and developers working on digital solutions and smart logistics systems to support operations across various African countries.

During the event, Engineer Abdel Latif Olama presented a detailed presentation highlighting

Jumia’s achievements in the Egyptian and African markets, along with the company’s future plans,

reaffirming the strategic importance of Egypt as a key operational hub in the region.

The Prime Minister also met with Jumia’s team, who gave him a detailed explanation

of the e-commerce logistics operations within the warehouse, providing him with first-hand

insight into how orders are managed and fulfilled—from receiving to shipping to customers across the country.

The warehouse inauguration is part of a broader strategic expansion plan being implemented

by Jumia to enhance its infrastructure across the continent, contributing to accelerated growth.

Similar facilities have already been launched in Ivory Coast, Nigeria, Ghana, and Morocco,

further cementing Jumia’s position as a key partner in driving digital transformation and economic development in Africa.

Aswaq Developments Nears Completion of Arena Mall in Shorouk City with Ready to Move Units

Posted on يونيو 29, 2025يونيو 29, 2025 by Fatma abdelhamed

Aswaq Developments has announced that its flagship project, Arena Mall in Shorouk City, is entering the final phase of construction, with more than 90% of the work completed. The company has also launched a new selection of premium units within the mall, offering investors an attractive 10% rental return and immediate handover options.

Prime Location in the Heart of Shorouk City

Strategically located opposite the French University in Shorouk City, Arena Mall is a mixed-use development that includes commercial, administrative, and medical units, as well as a dedicated recreational and service area to enhance the experience for tenants and visitors.

Immediate Handover with Competitive Pricing

According to Moamen Rehan, Chairman of Aswaq Developments, the newly released units are ready for immediate handover, with competitive pricing for cash buyers. Flexible payment plans are also available, designed to attract investors looking for high-return, premium real estate opportunities in East Cairo.

Over 20 Years of Experience and EGP 3 Billion in Investments

Rehan emphasized that Aswaq Developments brings over two decades of real estate expertise to the market, with a portfolio of more than 15 successful projects across Egypt, including prime locations in East Cairo and the North Coast. The company has built a solid reputation, earning the trust of over 400 clients and investing more than EGP 3 billion to date.

Commitment to Quality and Excellence

The company’s chairman stressed Aswaq Developments‘ unwavering commitment to quality at every stage of the project, from meticulous planning and construction to post-delivery services. A highly skilled and experienced team oversees the entire development process to ensure the highest standards are met.

For more information about available units and investment opportunities, interested parties can contact Aswaq Developments directly.

Brevan Developments Unveils New Lake House Phase with Premium Units & Flexible Payments

Posted on يونيو 28, 2025يونيو 28, 2025 by Fatma abdelhamed

Brevan Developments has announced the launch of a new phase of its flagship residential project, Lake House, located in New Obour City, offering a distinguished collection of premium units at competitive prices and with flexible payment options. This new phase comes in response to the strong market demand for integrated residential communities that combine luxury, quality, and affordability.

The announcement was made during a special ceremony attended by company executives, including Eng. Saeed Sakr, board member of Brevan Developments, alongside fellow board members Ibrahim Abdel Azim and Saber Zahran, as well as representatives from leading real estate marketing companies and strategic partners.

Premium Location and Attractive Investment Opportunities

Eng. Saeed Sakr emphasized that the strong demand for previous phases, driven by the project’s prime location, modern architectural designs, and diverse unit sizes, encouraged the company to launch this new phase. He noted that the latest offering includes residential units with stunning lagoon views, a variety of unit types, and discounts of up to EGP 3,500 per sqm, making it an attractive investment opportunity for buyers.

Lake House is strategically located near the New Obour City Authority and the city’s main entrance, with direct access to Al-Sabein Street, one of the area’s key roads. The project covers 9.5 feddans, featuring 19 residential buildings, a commercial mall with 135 retail outlets, two swimming pools, an artificial lake, a children’s play area, cycling and jogging tracks, landscaped green spaces, and 24/7 security services.

Diverse Unit Types and Flexible Payment Plans

The project offers a wide range of residential units designed to meet various lifestyle needs, including:

One-bedroom studios starting from 81 sqm

Two-bedroom apartments at 136 sqm

Three-bedroom units ranging from 155 to 170 sqm

Four-bedroom units at 215 sqm

Spacious duplex units reaching up to 335 sqm

Flexible payment plans are available, including:

15% down payment with installment options over 6 years

25% down payment with installment options over 7 years

Construction Timeline and Expert Partnerships

Sakr confirmed that construction is set to begin within six months, with unit handovers expected to commence in June 2028. The company has appointed Prof. Dr. Mohamed Abdel Rahman Abu Kahla as the project consultant, alongside partnerships with BEYOOT Engineering & Contracting and Al Saqr Contracting—firms recognized for their high standards and reliability.

Brevan Developments’ Expanding Portfolio

Brevan Developments has a robust portfolio of projects in Obour City, New Cairo, and Hurghada, including residential compounds and hotel developments. The company’s land bank includes prime plots in Sahl Hasheesh, New Cairo’s Fifth Settlement, and commercial sites in Obour City.

Looking ahead, the company plans to launch two commercial malls in Obour City and the La Quanda Compound in Sahl Hasheesh, in addition to ongoing developments. Brevan Developments also aims to expand into the New Administrative Capital and North Coast, building on its extensive experience in Egypt’s coastal real estate market, particularly Hurghada, where it has been active for over 15 years.

The company’s projects are primarily self-financed, supported by revenue from property sales, ensuring stability and consistent project delivery.

Sakan Developments Partners with AEMP to Showcase “PARK U” Project in Shorouk City with EGP 4.8 Billion Investment

Posted on يونيو 26, 2025 by Fatma abdelhamed

Strategic partnership aims to deliver high-quality documentary and promotional content highlighting the unique features of PARK U

Sakan Developments has officially announced a strategic partnership with AEMP (AE Media Production) to produce documentary and promotional content for its latest landmark project, “PARK U,” located in Shorouk City. The project represents a major investment of EGP 4.8 billion and is set to become a key addition to Egypt’s real estate landscape.

AEMP to Lead Visual Content Creation for PARK U

Dr. Abdel Rahman Essam, CEO of AEMP, expressed his enthusiasm about the collaboration, stating that this partnership builds upon AEMP’s growing track record of working with leading real estate developers in Egypt. “In a short period, AEMP has gained the trust of major real estate companies committed to delivering excellence across all project details,” he noted.

As part of the agreement, AEMP will produce high-quality visual content that highlights PARK U’s prime location, innovative design, and state-of-the-art infrastructure. The content will also document the project’s development journey, ensuring that it reflects the ambition and scale of Sakan Developments.

“We are proud to collaborate with Sakan Developments on this ambitious project,” Dr. Essam added. “Our mission is to transform real estate projects from mere designs on paper into captivating stories that resonate with clients and the wider community.”

AEMP Rebrands to Align with Expansion Strategy

Dr. Essam also revealed that AE Media Production has officially rebranded as AEMP as part of the company’s broader development and expansion strategy for the coming period.

Sakan Developments: Visual Storytelling is Key to Client Engagement

Eng. Walid Khattab, Chairman of Sakan Developments, emphasized that selecting AEMP as a partner reflects the company’s commitment to turning its vision and designs into a tangible, engaging experience for prospective clients.

“Creating compelling documentary and promotional content requires a partner who understands the significance of this step and its role in conveying the project’s unique value to the target market,” he explained.

Khattab expressed confidence that this collaboration would play a crucial role in enhancing PARK U’s visibility and appeal to potential clients, especially given the project’s competitive advantages.

PARK U: A New Commercial Landmark in Shorouk City

PARK U spans an area of 15,000 square meters in a prime location in Shorouk City. The project is a commercial and administrative complex comprising four separate buildings, all connected by an innovative “Sky Bridge.”

Khattab highlighted that PARK U is designed to bring a global dimension to Shorouk City through the world-class brands expected to occupy the development. Discussions are also underway to potentially include a hotel component within the project.

“The decision to partner with a distinguished name like AEMP was essential to showcase all the project’s exceptional features through high-quality visual storytelling that meets international standards,” Khattab concluded.

Madinet Masr Revolutionizes Real Estate Investment in Egypt as SAFE Records EGP 300M in Under 6 Months

Posted on يونيو 26, 2025يونيو 26, 2025 by alaa

SAFE Applies Under FRA’s New Regulatory Framework

Madinet Masr (EGX: MASR.CA), one of Egypt’s leading real estate development companies

announced that SAFE (Secure Assets for Fixed Earnings), a first-of-its-kind fractional real estate investment platforms, is among

the first platforms to apply under the Financial Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market

This step reflects Madinet Masr’s ongoing commitment to shaping a secure, transparent, and future-ready investment, while

driving innovation and enhancing investment accessibility in Egypt and beyond SAFE is emerging as a reliable

and innovative investment channel for income-generating real estate assets. Since its launch in December 2024, SAFE has

handled transactions totaling nearly EGP 300 million in inventory value, facilitated the sale of over 5,600 property shares, and

attracted more than 65,000 users within its first six months of operation. More than 3,500 investors have begun earning

monthly rental yields starting from the month following their investment, with average annual returns of 10%, many of

which are linked to the USD exchange rate. These milestones underscore the application’s strong market positioning as

one of the fastest growing proptech ventures in Egypt. By offering entry points starting at EGP 50,000 per share, the

application is expanding access to real estate ownership while advancing Madinet Masr’s strategic objective of promoting

EGP 300M in Transactions Within 6 Months

financial inclusion, enabling wealth creation, advancing the sector and

supporting long-term sustainable developm
Commenting on the milestone, Eng. Abdallah Sallam, President and CEO

of Madinet Masr, said: “SAFE embodies our vision for delivering innovative

concepts that revolutionize real estate market by pioneering fractional ownership in Egypt

It reflects our strategic ambition to reshape the future of property investment by making it

more inclusive, accessible, and digitally enabled. The momentum we’ve seen in just a few months

confirms the market’s appetite for innovative, secure, and flexible investment models that respond

to the evolving needs of today’s investors”

He added: “As an application, SAFE is a cornerstone of our broader innovation roadmap, supporting

our vision to drive financial inclusion and sustainable economic growth through fractional ownership

As it evolves, the application will continue to empower individuals to build wealth through accessible

and smart real estate investment solutions with a robust pipeline of projects valued at over EGP 1 billion

expected within its first year

We are pleased to be among the first companies to apply under the Financial

Regulatory Authority’s (FRA) initiative to regulate the fractional real estate market”

Over 5,600 Property Shares Sold

For his part, Salah Katamish, Senior Vice President of Investment & Strategy at

Madinet Masr, commented: “SAFE was engineered to simplify real estate investment

without compromising on security, returns, or user experience

From onboarding to portfolio tracking, every aspect of the application was built to

meet the expectations of today’s digitally savvy investors

The early numbers show a clear and growing demand for flexible, high-yielding, and trustworthy property-backed investments

We are currently expanding our property pipeline and introducing new features, further enhancing the application’s value proposition

As it continues to grow, SAFE remains committed to transparency, trust, and long-term value creation for its users, partners, and stakeholders”

Earn Monthly Yields from Day One

Developed by Minka Development, a subsidiary of Madinet Masr, and launched under the umbrella

of Madinet Masr Innovation Labs, SAFE is an application that introduces fractional ownership to the real estate sector

It promotes transparency, aligns with national regulatory standards, and strengthens investor confidence

in the Egyptian real estate market

SAFE continues to advance as a reflection of Madinet Masr’s steadfast commitment to innovation and financial inclusion

With plans underway to introduce the application to regional markets, the company remains focused

on expanding SAFE’s impact and accessibility. Guided by a clear future vision, Madinet Masr is paving

the way for broader investment participation and sustained value creation across the real estate sector

“C Developments Unveils CRCL: A Prime Investment Opportunity in New Cairo”

Posted on يونيو 26, 2025 by doha

CRCL Project Officially Launched in El Yasmeen, Fifth Settlement by C Developments

C Developments has officially launched CRCL, its latest commercial development located in the heart

of El Yasmeen, the largest residential district in New Cairo’s Fifth Settlement. This launch is part of the company’s

broader expansion strategy to deliver high-return commercial real estate projects in Egypt’s most promising locations.

CRCL: An Integrated Commercial and Service Complex

Eng. Hossam Salah, Chairman of C Developments, revealed that CRCL is a fully integrated commercial

and service complex, comprised of a ground floor and three upper floors, covering a total built-up area of 4,241 sqm.

The project includes:

A standalone administrative building

A dedicated medical facility

A pharmacy and hypermarket

A restaurant and café zone offering a comprehensive lifestyle experience.

Retail units start at 25 sqm, while medical clinics start from 35 sqm, with all units delivered fully finished

to ensure a seamless move-in experience.

Strategic Location in El Yasmeen District, New Cairo

CRCL enjoys a prime location in El Yasmeen 5, one of the most densely populated areas of the Fifth Settlement.

It features:

Direct access to major roads

Proximity to three international schools

A front-facing view of the local entertainment zone

Just 1 minute from North 90th Street

2 minutes from El Sadat Axis

2 minutes from Mostafa Kamel Axis

3 minutes from Petrosport Stadium

This positioning places CRCL at the heart of one of Cairo’s most active and accessible commercial corridors.

Top-Tier Consultants and Flexible Payment Plans

According to Dr. Mohamed Rahhal, Chief Commercial Officer at C Developments, the company has partnered

with leading names in the industry to ensure quality delivery:

Hafez Consultants as the design consultant

ACE Moharram.Bakhoum as the executive consultant

Incomercial for post-completion project management

To cater to a wide range of investors, the company is offering flexible payment plans, including:

A 10% down payment

Installments over up to 10 years

A 5% launch discount

These options are designed to align with the financial capabilities of the target audience and maximize investment accessibility.

CRCL: A New Landmark for Commercial Investment in New Cairo

With its modern architecture, top-tier amenities, and strategic location, CRCL is positioned to become

a key commercial destination for residents of New Cairo and the surrounding areas. The project integrates

smart services and modern facilities, ensuring an enhanced experience for both investors and end-users.

Central Bank of Egypt and “Hayah Karima” Foundation Sign MoU to Foster Sustainable Social Development and Promote Volunteering Culture

Posted on يونيو 26, 2025 by aberabozaher

The Central Bank of Egypt (CBE) signed a Memorandum of Understanding (MoU) with “Hayah Karima” Foundation to boost volunteering efforts that support sustainable social development projects and promote economic empowerment for the most vulnerable segments of society across various governorates.

Central Bank of Egypt

The MoU was signed by Ms. Ghada Tawfik, Sub-Governor of the CBE for Corporate Social Responsibility, and Ms. Ohoud Wafi, Chairperson of “Hayah Karima” Foundation’s Board of Trustees, at the premises of the CBE.

This comes in light of the CBE’s unwavering commitment to advancing society and strengthening partnerships with relevant stakeholders to enhance citizens’ welfare. Under the MoU, efforts will be coordinated to implement integrated social development initiatives, aiming to improve living conditions and achieve Egypt’s Vision 2030.

In this regard, the CBE will actively engage in volunteering activities organized by the Foundation through its employees, supporting initiatives of mutual interest.

This approach aligns with the objectives of volunteering, which aim to empower individuals to actively participate in development, strengthen social equality, foster solidarity among segments of society, and promote values of compassion, commitment, and responsibility.

It also underscores the significance of this partnership as a foundation for an integrated model that simultaneously combines social development with the optimal use of human resources, reflecting the capacity of national institutions to create a meaningful and sustainable impact on citizens’ lives.

In the same context, the CBE launched a parallel initiative, “Together We Make an Impact,” to deepen the concept of institutional volunteering within the banking sector, recognizing it as a cornerstone of sustainable social development.

The initiative aims to promote a culture of volunteerism among banking sector employees, and to channel their potentials into effective tools that create a tangible impact on societal development and progress.

Hesham Mahran Appointed CEO and Managing Director of Orange Egypt

Posted on يونيو 26, 2025 by aberabozaher

The Board of Directors of Orange Egypt has announced the appointment of Hesham Mahran as Chief Executive Officer and Managing Director, effective August 1st 2025. Mahran will succeed Eng. Yasser Shaker, who will assume the role of Chairman of Orange Egypt, following his recent appointment as CEO of Orange Middle East and Africa succeeding Jérôme Henique

Hesham Mahran

Hesham Mahran brings over 25 years of experience in the telecommunications and information technology sector. He holds a Master’s degree in Business Administration and has held several leadership roles within the company Most recently, he served as Chief Officer for the Business Sector, where he played a pivotal role in shaping Orange Egypt’s enterprise strategy and developing integrated telecommunications solutions for the business segment.

Mahran also led several major strategic initiatives in the digital transformation and critical infrastructure, most notably the establishment, operation, and management of the New Administrative Capital’s Data Center.

His appointment reaffirms Orange Group’s confidence in Egyptian talents and expertise, and underscores the Group’s ongoing commitment to the Egyptian market.

5G and FWA drive broadband evolution in Middle East and North Africa by 2030

Posted on يونيو 25, 2025 by aberabozaher

• 5G subscriptions to top 2.9 billion globally by the end of 2025 and 5G networks forecast to handle 80 percent of global mobile traffic by the end of 2030.

• In Middle East and North Africa, 5G is expected to constitute 61 percent of total connections in 2030.

• Mobile financial tools, telehealth and e-learning are expected to be key focus areas for digital services in the region.

5G

Fixed Wireless Access (FWA) continues to grow in appeal to communications service providers (CSPs) around the world, with the ability to offer speed-based tariff plans – enhanced by 5G capabilities – proving particularly attractive, the June 2025 Ericsson Mobility Report shows.

FWA is projected to account for more than 35 percent of new fixed broadband connections, with an expected increase to 350 million by the end of 2030. 5G FWA plays a crucial role in expanding broadband access, especially in areas where traditional wired infrastructure may be less feasible.

On 5G subscriptions, the June 2025 Ericsson Mobility Report forecasts subscriptions to top 2.9 billion globally by the end of 2025 – about one third of all mobile subscriptions.

The 5G subscription forecast for the end of 2030 remains at 6.3 billion. 5G networks handled 35 percent of global mobile traffic by the end of 2024, with forecasters expecting the figure to top 80 percent by the end of 2030.

In the Middle East and North Africa region, mobile subscriptions are projected to grow at an annual rate of 2 percent up to 2030, reaching a total of 820 million. Notably, 5G subscriptions are forecast to rise with an anticipated shift in how users engage with digital services – from mobile financial tools to telehealth platforms and e-learning ecosystems.

In 2030, 4G is expected to make up 37 percent of mobile connections, while 5G is set to dominate with 61 percent of the total connections. 5G FWA is increasingly recognized as a key enabler of next-generation connectivity, complementing traditional broadband offerings. Service providers are actively enhancing network capacity while prioritizing energy efficiency and the reduction of their carbon footprint, which are key to meeting business goals and reducing energy costs for net zero ambitions.

Through commentary, insights and customer/partner case stories, the June 2025 EMR highlights the ability of 5G Standalone (5G SA) and 5G Advanced to create monetization opportunities for CSPs globally based on value delivery rather than data volume.

The report highlights how CSPs are pursuing new commercial opportunities by offering differentiated connectivity services to consumers, enterprises and public authorities. Use cases include broadcast/video production, point of sale systems, events/arenas, gaming, fixed wireless access, virtual private networks, and enterprise productivity.

Deeper dive articles include:
• Study on how GenAI will impact future mobile network traffic. Only applications with high adoption and high data rate requirements will impact mobile network traffic growth globally.

• Article (co-written with Sony) on how the company continually works with new and disruptive technologies to enhance the entertainment businesses. Dynamic slicing, in combination with Quality on Demand (QoD) APIs, will enable live media production over mobile networks, delivering great user experiences.

Kevin Murphy, Vice President and Head of Ericsson North Middle East at Ericsson Europe, Middle East and Africa, says: “The Middle East and North Africa region continues to make impressive strides in digital connectivity. With mobile subscriptions expected to reach 820 million by 2030, and 5G expected to account for 61 percent of connections, the region is embracing next-generation technologies at pace.

From mobile financial services to e-learning and telehealth, 5G is enabling a new era of digital engagement. Additionally, we see that 5G Fixed Wireless Access is also gaining ground as a vital complement to traditional broadband in the region, as service providers prioritize energy-efficient network expansions aligned with long-term sustainability and net zero ambitions.”

Read the full June 2025 Ericsson Mobility Report via this link.
Based on unique Ericsson and partner network insights, the Ericsson Mobility Report has been the key industry reference for network data, performance, statistics, and forecasts since its launch in 2011.

LG LAUNCHES “RADIO OPTIMISM” CAMPAIGN TO SPREAD “LIFE’S GOOD” THROUGH MUSIC

Posted on يونيو 25, 2025 by aberabozaher

LG Electronics (LG) today launched a new brand campaign, “Radio Optimism,” designed to help strengthen meaningful human connections and spread optimism through shared musical experiences. This initiative aligns with LG’s brand promise, “Life’s Good,” and addresses the growing challenge of forming genuine relationships in a technology-driven world.

LG

The Radio Optimism campaign seeks to counteract the disconnection often felt in an era dominated by superficial interactions, such as likes and comments on social media. By harnessing the power of music, LG aims to foster deeper bonds among individuals, promoting a more fulfilling life.

“As technology advances, meaningful human connections become increasingly vital to enrich our lives. LG continues its commitment to bringing optimism into customers’ daily lives, staying true to our enduring brand promise of ‘Life’s Good,’” said Kim Hyo-eun, head of LG’s Brand Management Division.

This campaign reinforces LG’s commitment to creating enriching experiences in digital spaces where today’s consumers spend significant time. Building on this mission, LG has continuously engaged with younger audiences through participatory campaigns that bring the Life’s Good philosophy to life. Last year’s “Optimism your feed” campaign leveraged social algorithms to foster positivity on social media. This new initiative specifically seeks to address the paradoxical disconnection in an era of hyper-connectivity.

“One of the most reliable predictors of happiness is having deep and meaningful relationships,” said Jean M. Twenge, Professor of Psychology at San Diego State University. “Yet today, many people are spending more time online and less time connecting in person. Social media in particular tends to create shallow relationships rather than the deep connections people need. It’s common for people to have hundreds of followers but no one to talk to in real life if they need support. We need to build more meaningful connections with those around us. That might turn around the pronounced decline in happiness that’s occurred over the last decade.”

A new global study* from LG on social connection reveals that 68 percent of people find it harder to make real friends, and a third reported having one or fewer meaningful connections in the past month, with 8 percent experiencing none at all.

Inspired by traditional radio’s unique way of connecting people through music and storytelling, the Radio Optimism campaign transforms this concept into an interactive platform where participants can create and send personalized songs to their loved ones. Users can easily create new songs using AI-powered tools

, which are thoroughly trained on a curated music dataset. These tools interpret user prompts to produce unique musical pieces and generate matching album art, providing an engaging and personalized experience. Once generated, these songs can be sent to recipients to deepen their connection and made available for others to discover worldwide.

According to the survey, nearly 9 in 10 respondents believe that meaningful connections lead to a more optimistic outlook on life. By providing a platform for individuals to express their feelings, this campaign aims to foster deeper connections and help individuals enrich their lives while spreading optimism in their own ways.

The campaign website is available in English and Spanish, with plans to support additional languages in the coming months to enable broader participation. The official website can be found at RadioOptimism.lg.com. More details can be found on www.lg.com/lifesgood/.

nd nationally representative splits by age, gender and region.