رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

LG Introduces Green Manufacturing Innovations in Commercial Air Conditioners

LG Electronics has unveiled a new, environmentally conscious manufacturing process for its 4-way system air conditioners, as part of its ongoing commitment to sustainability and its “Better Life for All” ESG vision.

.This move supports LG’s long-term goals for reducing carbon emissions and plastic usage across its production lines

Significant Cut in CO₂ Emissions Confirmed by TÜV Rheinland

Global testing and certification leader TÜV Rheinland has verified that LG’s upgraded production process lowers carbon emissions to just 14.85 kg of CO₂ equivalents per unit for its 4-way system air conditioners.

.The drop is largely attributed to a new exterior panel material and an advanced foaming injection molding technique

LG

Eco-Conscious Materials: Polypropylene Replaces ABS

In a key move toward greener production, LG replaced traditional Acrylonitrile Butadiene Styrene (ABS) plastic with Polypropylene (PP), which carries a lower carbon footprint.

The company also introduced foaming injection molding, where nitrogen gas is injected to form internal bubbles, cutting plastic use by approximately 900 grams per unit.

:These innovations are projected to save

270 tons of plastic annually

Over 4,400 tons of CO₂ equivalent emissions per year

Equivalent to the CO₂ absorbed in one year by a 30-year-old pine forest covering 580+ soccer fields

Sustainable Production Begins with 4-Way System Models

.LG began applying its eco-friendly foaming technique to 4-way system air conditioners in June 2025

.The company has announced plans to gradually expand this process to other residential and commercial air conditioning models in the near future

LG

LG’s Roadmap to Carbon Neutrality by 2030

As part of its Sustainability Report, LG is targeting a 54.6% reduction in greenhouse gas emissions by 2030 compared to 2017 levels.

:To achieve this, the company is

Incorporating high-efficiency equipment

Using renewable energy in manufacturing

Developing energy-saving appliances through its proprietary Core Tech

A standout example of this innovation is LG’s inverter motor technology, which dynamically adjusts motor and compressor speeds to reduce energy waste.

New Inverter Scroll Chiller Uses Lower GWP Refrigerant

LG has also launched an inverter scroll chiller that uses R32 refrigerant, which has a Global Warming Potential (GWP) roughly 30% lower than R410A, reinforcing the company’s commitment to environmentally compliant solutions.

LG

LG’s Commitment to Sustainable HVAC Solutions

“The new material and manufacturing process we’ve introduced for our 4-way system air conditioner underscores our efforts to minimize environmental impacts,” said Bae Cheung-hyun, Head of the System Air Conditioners Business at LG Electronics.
“LG will continue to leverage innovative technologies to develop eco-conscious air conditioners for a healthier planet.”

OPPO Egypt Unveils “Pharaoh Ollie”: A Cultural Fusion of Innovation and Egypt’s Heritage

 In a powerful celebration of Egypt’s rich cultural identity and its global brand philosophy

OPPO Egypt has unveiled “Pharaoh Ollie”, a culturally reimagined version of its

beloved global mascot, Ollie This initiative reinforces OPPO’s commitment to local

storytelling, community connection, and the fusion of heritage with technology

OPPO Egypt: Where Ancient Egypt Meets Modern Exploration

Pharaoh Ollie is not just a rebranded character – he represents curiosity, cultural pride

and the spirit of discovery Dressed in pharaonic attire inspired by ancient Egypt, Ollie

transforms into a modern-day digital explorer, guiding audiences through Egypt’s iconic

landmarks, hidden historical gems, and vibrant cultural experiences

From the majestic temples of Luxor to the colorful alleyways of Old Cairo, Pharaoh Ollie

invites users to view Egypt through the OPPO lens, where tradition meets innovation in

an immersive visual journey

OPPO Egypt: Blending Culture with Technology

The launch of Pharaoh Ollie reflects OPPO’s global innovation philosophy, which goes

beyond smart devices It’s about building emotional connections through cultural relevance

visual storytelling, and celebrating the identity of its users

In Egypt—where ancient legacy and modern creativity co-exist—Pharaoh Ollie

stands as a bridge between the past and the future, fueled by youth, passion,

and pride“Make Your Moment Celebrating Local Stories Through a Global Lens

True to its brand ethos, OPPO continues to encourage users to Make Your Moment

not just through technology, but through self-expression, cultural celebration, and

storytelling Through Pharaoh Ollie’s journey, OPPO inspires people to rediscover the

beauty of their everyday lives and transform simple moments into lasting memories

Whether it’s capturing a photo of the Pyramids at sunset, exploring traditional souks

or discovering hidden cultural treasures, Pharaoh Ollie is positioned as the perfect digital

companion to highlight and preserve Egypt’s beauty from a fresh perspective

Empowering Egyptian Youth Through Storytelling and Technology

OPPO Egypt In a nation rich in creativity, culture, and community spirit, OPPO acknowledges

the importance of engaging with local youth and their dreams. Through Pharaoh Ollie

the brand deepens its connection with Egyptian society, fostering a narrative where

legacy meets aspiration, and where technology fuels personal and cultural growth

By leveraging digital exploration, photography, and interactive storytelling, OPPO

continues to empower Egyptian youth to celebrate their environment, share their

stories, and ultimately, make their moment count

OPPO Egypt: OPPO Powers Dreams, Culture, and Identity

At its core, OPPO’s mission goes beyond creating innovative smartphones

It’s about empowering people—fueling passions, supporting cultural pride

and offering tools that allow users to explore, capture, and shape their own narrative

With Pharaoh Ollie, OPPO reaffirms its commitment to Egypt, its heritage, and its future

by blending cutting-edge technology with the enduring spirit of a nation that continues

to inspire the world

Barwa Developments Partners with Telecom Egypt WE to Enhance Smart Infrastructure in Its Projects

Barwa Developments has announced a strategic partnership with Telecom Egypt (WE)

to provide advanced smart technology solutions and comprehensive communication

services across all its real estate projects This collaboration aligns with Barwa’s vision

to deliver fully integrated developments powered by cutting-edge digital infrastructure

and modern technology The Memorandum of Understanding was signed by Ahmed

Alsakoot, Senior Director of Enterprise at Telecom Egypt (WE), and Ahmed Rageh

Chairman of Barwa Developments, marking a significant milestone in Egypt’s evolving

real estate and technology sectors

Enhancing Digital Infrastructure for Smart Real Estate Projects

Ahmed Rageh emphasized that this partnership highlights Barwa Developments

commitment to enhancing customer experience through seamless and efficient

connectivity. The collaboration will enable the implementation of state-of-the-art

digital infrastructure in all Barwa projects, adhering to international standards and supporting

Egypt’s national digital transformation agenda At Barwa Developments, our goal is to

create modern, integrated projects that meet the future needs of residents and businesses

alike,” Rageh said “Partnering with Telecom Egypt (WE) is a strategic move to build smart

infrastructure that ensures speed, innovation, and excellence in line with global benchmarks

for smart cities

Telecom Egypt WE Drives Digital Transformation in Real Estate

Ahmed Alsakoot from Telecom Egypt (WE) expressed enthusiasm about the partnership,

stating, “We are proud to collaborate with Barwa Developments to equip their projects with

the latest communication technologies and smart solutions. Our mission is to provide

advanced digital infrastructure that supports the transition to smart cities and delivers

a reliable, high-quality communication experience for users

He noted that the agreement underlines Telecom Egypt’s dedication to supporting the real

estate sector with innovative solutions that enhance quality of life and advance Egypt’s

leadership in digital infrastructure development. Telecom Egypt’s networks and

cutting-edge communication technologies will be extensively deployed in Barwa’s developments

Barwa Developments

Boosting Project Value and Operational Efficiency

Amr Attia, Chief Commercial Officer at Barwa Developments, highlighted that this partnership

will elevate operational efficiency and create a modern, tech-enabled environment tailored to

the needs of residents and businesses in all Barwa projects. He also emphasized that i

ntegrating these technologies will increase the investment value of Barwa’s properties

ensuring clients receive premium returns on their investments

Barwa Developments specializes in mixed-use real estate projects and currently

manages four major commercial malls in Shorouk City — Hub5 Mall, Barwa Mall, Central Mall

and Center Point — several of which are still under construction. The company also

develops numerous residential projects in the area, addressing the growing population’s

demand for versatile, technology-enhanced living spaces

Strengthening Confidence in Telecom Egypt’s Real Estate Solutions

Adham Korein, Director of Gated Communities and Key Accounts at Telecom Egypt,

stressed that the partnership with Barwa Developments exemplifies Telecom Egypt’s

commitment to the real estate sector. Korein pointed out the strong trust Egyptian real

estate developers place in Telecom Egypt’s capabilities

Telecom Egypt is fully equipped to deliver top-tier communication services that meet the

dynamic needs of modern real estate developments,” Korein said. “Our clients benefit from

exceptional connectivity, driven by the latest technologies that guarantee speed and superior

quality This strategic collaboration between Barwa Developments and Telecom Egypt

(WE) represents a pivotal step toward integrating smart technology solutions and advanced

digital infrastructure in Egypt’s real estate market. It supports the country’s digital

transformation goals and promotes the development of smart cities, enhancing living

standards and investment opportunities across key urban areas

Foodics Empowers Egyptian Youth Through Second Round of “Foodics Folks” Summer Internship

Foodics, the leading restaurant management and fintech solutions provider

in the MENA region, has officially launched the second edition of its Foodics Folks

summer internship program in Egypt, furthering its mission to invest in young talent

and develop future professionals in the F&B and hospitality industry

The program targets university students aged 18 to 21, aiming to equip them with

practical knowledge, industry experience, and essential skills required to thrive in the

restaurant operations and food tech sector

Comprehensive Training in Restaurant Operations and Food Tech

The one-month internship is structured into two main phases

First Phase – Corporate Training at Foodics Egypt HQ

Over the course of two weeks, participants receive hands-on

exposure across key departments, including

Human Resources

Sales

Marketing

Accounting

Customer Onboarding

Software and Technical Support

This in-house training provides a strong foundation in how a leading restaurant

tech company operates across its functions

Second Phase – Field Training at Top Local Restaurants

The remaining two weeks involve on-site training at 10 of Egypt’s most prominent

restaurants, including

Dancing Goat, Holy Buns, Sno, Eden Bakery, Budz, Dirty Cookie, Pastini

Shakour, Coop and Hola Tacos

This unique combination of corporate and in-field experience offers interns a well-rounded

view of modern restaurant management, particularly how digital solutions from Foodics

streamline operations, optimize performance, and enhance customer engagement

Program Focus: Practical Skills, Technology & Soft Skills Development

Beyond technical and operational exposure, the “Foodics Folks” program also emphasizes

soft skills development, helping participants strengthen their

Communication

Team collaboration

Problem-solving

Professional confidence

By integrating both business functions and restaurant fieldwork, students gain a 360

degree understanding of the restaurant ecosystem, preparing them to either launch their

own F&B ventures or pursue career opportunities in a growing market fueled

by digital transformation

Foodics Doubles Down on Supporting Youth and the F&B Sector in Egypt

This year’s edition of Foodics Folks marks a significant expansion in scope and impact

With the program now welcoming 20 students, it reflects Foodics’ deepening commitment

to Empowering Egyptian yout

Bridging the academic-to-industry gap

Developing future-ready talent in the food and beverage sector

According to Belal Zahran, International Managing Director at Foodics Egypt & UAE

We are excited to return with the second edition of Foodics Folks. It’s a strategic

initiative that embodies our vision of nurturing the next generation of restaurant

industry professionals by offering immersive learning and real-world exposure alongside

top experts He added

Our goal is to prepare students for a dynamic, tech-driven market by giving

them access to the tools, technologies, and work environments that shape modern

restaurant operations By doing so, we’re not only building careers but also contributing

to the sustainable growth of the F&B industry in Egypt

Brouq Developments Partners with Azure Architects for New Luxury Project in New Cairo

 In a strategic move to enhance the design and quality of its upcoming project

Brouq Developments has announced a formal agreement with Azure Architects

led by renowned architect Eng Omar Okeil, to lead the architectural design for its latest

 Brouq Developments residential-hotel development in New Cairo

The agreement marks a significant step forward in Brouq’s vision of delivering high-value

real estate projects in Egypt that meet global standards in innovation, design, and sustainability

Agreement Signed to Set the Foundation for a Smart and Sustainable Project

The signing ceremony was attended by Eng Ibrahim El-Said, Chairman of Brouq Developments

and Eng Omar Okeil, Chairman of Azure Architects, along with Eng Islam Nabil, Deputy

Head of Azure, and senior officials from both companies

Speaking at the event, Eng. Ibrahim El-Said emphasized that this partnership reflects

Brouq’s ongoing commitment to working with leading architectural firms in Egypt to deliver

projects grounded in smart design principles and sustainable development goals

We believe that the strength of any real estate project starts with its planning

and architectural vision,” said El-Said “Partnering with Azure Architects known for their

creativity and technical excellence will help us bring to life a project that not only meets

market demand but also elevates the real estate landscape in New Cairo

New Cairo Project to Feature Fully Finished Residential Units and Serviced Hotel Apartments

Brouq Developments is set to unveil its newest project in Fifth Settlement, New Cairo

a mixed-use residential and hospitality development that promises to combine elegant

living spaces with premium serviced hotel units

The project will feature

Fully finished apartments in a variety of sizes

A high-end hotel component with luxury serviced residences

Prime location in one of New Cairo’s most vibrant neighborhoods

In line with its commitment to quality, Brouq has also signed agreements with

Trust Engineering Consultancy for initial project studies and feasibility analysis

KEM Consultant Group as the mechanical works consultant

These collaborations are aimed at ensuring that the development is executed

to the highest engineering and technical standards

Azure Architects Brings a Legacy of Landmark Projects in Egypt and the Region

Commenting on the collaboration, Eng Omar Okeil, Chairman of Azure Architects, said

Working with Brouq Developments aligns with our approach of partnering with visionary

developers who are dedicated to delivering exceptional real estate projects to the Egyptian market

He highlighted Azure’s strong portfolio in New Cairo, which includes

Lake View

Lake View Boutique Villas

Lake View Residence

Downtown Mall (Fifth Settlement)

Dusit Hotel

Mangroovy Hotel

Okeil also noted the firm’s involvement in several prestigious projects across

the MENA region, including

Hilton Hotel

Burj Al Arab

Dusit Hotel

Design Excellence at the Core of Brouq’s Upcoming Development

Eng Islam Nabil, CEO of Azure Architects, stressed the firm’s focus on delivering

integrated design solutions that merge aesthetic appeal with functional efficiency

At Azure, we prioritize architectural designs that balance elegance with the practical

needs of the space Our team is currently developing a design concept for Brouq’s

project that will embody the company’s values and market presence, while maintaining

Brouq Developments our design signature locally and globally

Maqam for Urban Development Breaks Ground on Optima Business Complex in New Administrative Capital

Maqam Launches Construction Works at Strategic Downtown Location

Maqam for Urban Development has officially commenced construction on its latest

commercial and administrative project, Optima Business Complex, located in the Downtown

area of the New Administrative Capital This move aligns with the company’s strategic

commitment to deliver high-quality real estate developments within the agreed timelines

reinforcing its credibility and leadership in the Egyptian real estate sector

Commitment to Quality and Timely Delivery

Ahmed Hussein, Chief Marketing Officer at Maqam for Urban Development, emphasized

the company’s dedication to setting new standards in construction quality and project delivery

He highlighted that timely execution is not only a business requirement but a core value that

builds trust among clients and investors

Hussein added that Maqam is working closely with specialized partners across various

sectors to ensure that every phase of the Optima Business Complex adheres to top-tier

quality standards We meticulously select our project collaborators to reflect our mission

of creating landmark developments that make a lasting impact in the Egyptian real estate

market he stated

Project Overview: Optima Business Complex

Located on plot MU-46, the Optima Business Complex spans an area of 2,400 square

meters in the heart of Downtown The project is designed to offer

32 commercial units, each averaging 45 sqm

157 administrative units, also averaging 45 sqm

A total of 13 floors offering mixed-use functionality

Prime Investment Opportunity in New Capital

Maqam for Urban Development With its strategic location in Downtown, the Optima

Business Complex is positioned

as a high-potential investment for entrepreneurs and business owners looking to

capitalize on the growing demand for commercial and administrative spaces in

the New Administrative Capital

Hussein noted that the project design and integrated services aim to ensure maximum

operational efficiency, while offering high returns on investment (ROI) for clients

Koun by Mabany Edris Sets a New Standard for Luxury Living on Egypt’s North Coast”

Mabany Edris Strengthens Its Presence in Egypt’s North Coast Mabany Edris Real

Estate Development has reinforced its leading position in the Egyptian property market

through its flagship Koun Project in Ras El Hikma, part of Egypt’s thriving North Coast.

Known for delivering high-quality projects with exceptional implementation rates,

the company continues to attract elite clients and investors looking for luxury living

and secure investments.

Koun: A Landmark Development in Ras El Hikma

Occupying 110 feddans of premium beachfront land at kilometer 201

of the Alexandria–Matrouh Road, Koun enjoys a unique elevation of up to 34 meters

above sea level, giving most units unobstructed views of the Mediterranean and

internal lagoons.

The project includes over 1,500 residential units — from cozy one-bedroom chalets

to spacious three-bedroom apartments, penthouses, twin houses, townhouses,

and standalone villas. All homes are delivered fully finished with contemporary designs

that balance elegance and functionality.

Rapid Construction and Strong Investment Appeal

With a planned investment exceeding EGP 15 billion, Mabany Edris is accelerating

the pace of development.

The company has already launched hundreds of fully finished model units,

which received strong market feedback for their high-end finishes and efficient layouts.

Construction has achieved significant progress, reflecting the company’s ability to

meet delivery timelines. The first phase handovers are scheduled to begin in 2027,

supporting the project’s target sales of more than EGP 12 billion.

A Diverse Portfolio Beyond the North Coast

Beyond Koun, Mabany Edris has delivered landmark developments across Egypt,

including:

ONS New Zayed in Sheikh Zayed City — an upscale residential community spanning 84 feddans.

Central Avenue in Sheikh Zayed — a vibrant mixed-use commercial and medical complex.

Rufaidah Medical Complex — an advanced healthcare hub serving West Cairo.

Asayla in New Assiut — the first luxury villa compound in Upper Egypt.

With over 25 years of experience, Mabany Edris continues to deliver projects

that combine quality, innovation, and long-term value, enhancing Egypt’s real estate

landscape across residential, commercial, administrative, and medical sectors.

Koun

Schneider Electric and Enactus Collaborate to Empower Egyptian Youth for a Sustainable Energy Future

In celebration of International Youth Day, Schneider Electric reaffirms its commitment

to supporting Egyptian youth innovators through enhanced collaboration with Enactus

fostering sustainable development and clean energy innovation.Empowering Young

Innovators for a Sustainable Energy Future

Schneider Electric, a global leader in energy management and automation digital

transformation, marks International Youth Day by renewing its strategic partnership

with Enactus This alliance aims to equip young university entrepreneurs and social

innovators in Egypt with essential skills, resources, and opportunities to lead the energy

transition and contribute to a sustainable future

As part of the Youth Impact Through Learning initiative, Schneider Electric offers lifelong

learning programs focused on future-ready skills This initiative empowers youth to play

an active role in accelerating Egypt’s clean energy transformation and sustainability efforts

Impactful Programs: Enactus Core and Battery Innovation Challenge

For the second consecutive year, Schneider Electric has supported the Enactus Core

Program, engaging more than 63 university teams, with 30 teams competing in the

national competition Over 55 Schneider Electric volunteers provided expert mentorship

while 21 mentors guided teams through project development, and 25 judges evaluated

the best business solutions This program has successfully empowered 9,242 university

students, inspiring entrepreneurial thinking and innovative sustainable solutions to address

pressing local challenges Additionally, the newly launched Enactus Battery Innovation

Challenge tasked 14 university teams with developing clean technology applications using

eco-friendly battery innovations. With guidance from four Schneider Electric mentors

and comprehensive technical training, participants created prototypes aimed

at benefiting underserved communities Three winning teams demonstrated strong

potential for real-world impact, positively affecting over 3,000 beneficiaries

Global Reach of Schneider Electric’s Youth Education & Entrepreneurship Program

These achievements are part of Schneider Electric’s global Youth Education & Entrepreneurship

program, established in 2009 and supported by the Schneider Electric Foundation The program

has reached youth in over 60 countries, training one million young people in energy

management ahead of schedule, according to the Schneider Sustainability Index (SSI 11)

In the Middle East and Africa, over 106,405 youth have been equipped with technical, digital

and entrepreneurial skills, alongside climate awareness and innovation leadership

contributing to a greener, more inclusive economy

Leadership Perspectives on Youth Empowerment and Sustainability

Sebastien Riez, CEO of Schneider Electric Northeast Africa and Levant, emphasized

the program’s impact Our partnership with Enactus is a catalyst for youth-led innovation

bridging skills gaps and fostering practical solutions that drive Egypt’s low-carbon energy

transition By investing in young talent, we are shaping a more resilient and sustainable

future aligned with global sustainability goals

Asmaa ElShiemy, Sustainability Manager at Schneider Electric Northeast Africa and Levant

highlighted the outcomes The creativity and resilience of Egyptian youth in these programs

have been remarkable Through expert mentorship and evaluation, we help turn innovative

ideas into tangible community benefits, building local capacity and preparing future leaders

for an inclusive energy transition

Schneider Electric’s purpose is to empower everyone to optimize energy and resource use,

bridging progress and sustainability—embodied in its motto, Life Is On As a global digital

partner, Schneider Electric drives sustainable and efficient energy transformation across

homes, buildings, data centers, and industries through cutting-edge technologies including

IoT and AI With a workforce of over 150,000 employees and a vast partner network

spanning 100+ countries, champions diversity, inclusion, and innovation

to create a sustainable future for all

Rock Developments Sells EGP 500 Million in Rock Green Units Within 48 Hours of Launch

Rock Developments has announced a major milestone for its newest project

Rock Green, with EGP 500 million in sales secured within just 48 hours

of launching the project’s first phase This rapid success reflects the significant

customer demand and strong market confidence in the Rock Developments brand

 A Vision of Trust and Value Drives Rock Green’s Success

Eng Emad Doss, Managing Director of Rock Developments, stated that the overwhelming

success of Rock Green’s initial phase is a testament to the company’s strategic focus

on building long-term trust with customers

Our approach is grounded in a journey of trust We remain committed to delivering

exceptional projects at competitive prices, and this is what drives our strong

relationship with buyers said Doss

 Prime Location and Modern Living Attract Investors

Rock Green is strategically located just

1 minute from Suez Road

3 minutes from El Shorouk City

7 minutes from Madinaty

15 minutes from Fifth Settlement

30 minutes from Cairo International Airport

It also enjoys proximity to key landmarks like Belvedere School, the International

Medical Center, and Royal Hospital This prime location significantly contributes

to the project’s investment appeal for buyers seeking modern residential compounds near Cairo

 85% Green Spaces: A Lifestyle-Centered Residential Experience

Spanning three phases, Rock Green offers a balanced blend of luxury and nature

The development features 466 residential units ranging from 116 to 236 sqm

40 private villas

Over 85% of the total land area dedicated to green spaces, offering residents

a lifestyle rooted in serenity and wellness

This design philosophy aligns with growing demand for green residential

compounds in Egypt, catering to both families and investors seeking long-term value

 Architecture Backed by Expertise and Innovation

The design of Rock Green was led by Eng. Parthina Doss, Board Member

at Rock Developments, whose architectural background and expertise played

a vital role in shaping the project

Every detail from the layout to the landscape was carefully considered to matc

the expectations of modern homeowners and real estate investors in Egypt

 Rock Developments: A Name Built on Quality and Timely Delivery

According to Doss, the high level of interest in Rock Green reflects the trust that Rock

Developments has earned over the years through consistent quality, commitment

and timely delivery He emphasized that this strong reputation continues to drive customers

to invest in the company’s offerings, knowing they’re securing real value

a combination of

Exceptional architectural design

Strategic location

Competitive pricing

 Conclusion: Rock Green Sets a New Standard in Egypt’s Real Estate Market

With Rock Green, Rock Developments once again demonstrates its ability to deliver

high-demand real estate projects that meet the evolving needs of the Egyptian market

The remarkable sales achieved within two days highlight a growing appetite for modern

lifestyle-oriented residential communities especially those that offer both

investment potential and quality of life

OPPO and The Maker Expand Nationwide Youth Football Program with Season Two of Dream League

 Football in Egypt is more than a sport it’s a dream, a passion, and a way of life

Building on this cultural foundation, OPPO Egypt in partnership with The Maker

Football Academy proudly announces the launch of Season Two of The

Maker x OPPO Dream League, a nationwide youth football initiative dedicated

to empowering young football talents across Egypt. This season aims to impact more

than 600 aspiring footballers from multiple Egyptian cities by providing expert training

mentorship, and pathways to elevate their football careers

Successful First Season Unveils Raw Football Talent Across Egypt

Just six months ago, OPPO Egypt and The Maker launched this ambitious project with a vision

that talent exists everywhere but needs real opportunities to flourish. The first season

successfully engaged 53 schools and supported 160 youth teams, uncovering promising

young players filled with passion and determination. Building on this success, Season Two

expands to new cities including Ismailia, Port Said, Port Fouad, Damietta, and Suez

offering free open trials for boys born between 2010 and 2018, alongside structured

training programs and professional mentorship.Comprehensive Football Development

Programs to Nurture Skills and Character

The Maker x OPPO Dream League goes beyond traditional youth football tournaments

by offering a holistic development platform. Participants receive not only technical

football training but also guidance on mental strength, discipline, education, and social

inclusion This initiative reflects OPPO’s long-term commitment to supporting Egypt’s youth

and building a sustainable legacy in football development

OPPO Egypt: “Make Your Moment” – Inspiring Youth to Pursue Their Passion

Raghda Amer, PR Manager at OPPO Egypt, said

“Our global strategy extends beyond technological innovation We aim to develop

technology that genuinely connects with people and integrates seamlessly into their

daily lives. We believe that shaping the future starts with living the present to the fullest

That’s why ‘Make Your Moment’ is more than a slogan it’s an invitation to be authentic

follow your passion, and transform everyday moments into extraordinary achievements

As a global partner of UEFA, OPPO’s dedication to football goes beyond sponsorship

emphasizing social impact and youth empowerment across Egypt

Join The Maker x OPPO Dream League – The Gateway for Future Football Stars

OPPO Egypt Young players across Egypt are encouraged to join the free trials and take part in this

life-changing football program With ready stadiums and a strong support system

The Maker x OPPO Dream League stands as the ultimate platform to nurture

the next generation of Egyptian football legends

At OPPO, it’s not just about powering phones it’s about powering dreams

Mountain View Leads Egypt’s Property Sector with Unprecedented EGP 65 Billion in H1 Sales

Mountain View, a leading real estate developer in Egypt, has announced record

breaking sales of EGP 65 billion in the first half of 2025, with EGP 45 billion

generated in Q2 alone This remarkable growth underscores the company’s strong

market position and increasing demand for its integrated, high-quality communities across Egypt

71.5% Year-Over-Year Growth Reflects Market Confidence and Strategic Expansion

Compared to H1 2024, where Mountain View achieved EGP 37.9 billion in sales

the 71.5% increase in H1 2025 reflects both the company’s aggressive expansion

strategy and the growing confidence of investors and buyers in Egypt’s real estate sector

This impressive performance cements Mountain View’s status as one of the top real

estate developers in Egypt

EGP 18 Billion Allocated for Construction in 2025 and 2,000 Units Delivered

In alignment with its strategic vision, Mountain View has allocated EGP 18 billion for

construction in 2025, reinforcing its commitment to delivering on its promises with the

highest standards of quality and innovation. During the first half of 2025, the company

successfully delivered 2,000 residential units across multiple projects, showcasing

its execution capabilities and delivery efficiency

Flagship Projects Break Records: Plage and LVLS Lead the Way

Mountain View’s latest coastal project, Plage in the North Coast, surpassed

EGP 7 billion in sales in record time, setting a new benchmark in Egypt’s luxury

coastal real estate market Similarly, the LVLS project achieved EGP 2.5 billion

in sales within just 24 hours of launch, reflecting the strong demand and market

appetite for premium real estate developments by Mountain View

Leadership Commentary: A Vision for Sustainable, Long-Term Growth

Eng Wael Ezz, Co-CEO of Mountain View, stated“Achieving EGP 65 billion in sales

in H1 2025 is a clear reflection of our leadership in the

Egyptian real estate market Our strategy is built on sustainable growth, trust, and innovation

We remain committed to expanding our footprint, delivering world-class communities

and contributing to Egypt’s national economy

Eng Wael Lotfy, Co-CEO, added“These exceptional results validate our vision and

expansion strategy Mountain View

is actively driving economic growth, creating jobs, attracting investments, and positioning

Egypt as a competitive player in real estate exports

A Proven Track Record with Eyes on Regional Expansion

Over the last two decades, Mountain has developed more than 20 diverse

projects in key locations including East and West Cairo, as well as along the Red Sea

and Mediterranean coasts This consistent delivery has reinforced its reputation

as a trusted real estate developer in Egypt

In 2024, Mountain View expanded regionally with the launch of Mountain View KSA

in partnership with top real estate developers in Saudi Arabia, marking a strategic move

toward regional leadership

Founded in 2005, Mountain View is a premier Egyptian real estate development

company with a mission to build integrated urban communities based on the principles

of happiness, innovation, and sustainability With a portfolio of over 20 projects across

West Cairo, East Cairo, and coastal destinations, Mountain View is redefining urban living

in Egypt and the region The company is also known for launching The Lighthouse

 the first destination dedicated to community happiness

Ericsson and CSPs Finalize Aduna Joint Venture to Revolutionize Global Network APIs

Ericsson (NASDAQ ERIC) has announced the successful completion of its equity

investment deal with twelve leading global communication service providers (CSPs)

officially establishing Aduna as a 50:50 joint venture. The new venture aims to aggregate

and sell network Application Programming Interfaces (APIs) worldwide

enhancing collaboration and innovation across the telecom industry

Aduna Becomes a 50:50 Joint Venture with Global CSP Leaders

Since its official launch on September 11, 2024, Aduna has been operational

as a collaborative platform owned equally by Ericsson and a consortium of twelve

major CSPs These include some of the biggest names in telecommunications

AT&T

Bharti Airtel

Deutsche Telekom

KDDI

Orange

Reliance Jio

Singtel

Telefonica

Telstra

T-Mobile

Verizon

Vodafone

Ericsson holds 50% ownership in Aduna, while the twelve CSPs collectively own

the remaining 50%, marking a significant step in joint telecom innovation

Building a Robust Ecosystem for Network API Integration

The Aduna ecosystem combines expertise from a wide range of industry leaders, including

Global communication service providers (CSPs)

Major developer platform companies

Global system integrators (GSIs)

Communication Platform as a Service (CPaaS) companies

Independent Software Vendors (ISVs)

Notable partners contributing to Aduna’s ecosystem include e&, Bouygues Telecom

Free, CelcomDigi, Softbank, NTT DOCOMO, Google Cloud, Vonage, Sinch, Infobip

Enstream, Bridge Alliance, Syniverse, JT Global, Microsoft, Wipro, and Tech Mahindra

This extensive network accelerates the development and global reach of network APIs

Ericsson’s Global Network Platform Powers Aduna’s Innovation

Ericsson’s contribution of its global network platform underpins Aduna’s ability to build

 refine, and deliver cutting-edge network API services. The joint venture leverages

Ericsson’s technological infrastructure to enhance API accessibility, streamline telecom

operations, and improve developer engagement on a worldwide scale

Executive Insight: Accelerating Global API Adoption

Anthony Bartolo, CEO of Aduna, highlighted the significance of this milestone

Closing the transaction marks a critical step forward Within just ten months

we’ve built an impressive ecosystem encompassing the top telecom and ICT players globally

This achievement energizes Aduna to fast-track the adoption of network APIs among

developers worldwide and attract more telecom operators to join our platform, ultimately

advancing the industry and enriching the developer experience

Expanding Collaboration to Drive Telecom Innovation

Beyond the founding partners, Aduna continues to broaden its ecosystem through

strategic technology and collaboration partnerships worldwide. By integrating a diverse array

of CSPs, developer platforms, GSIs, CPaaS providers, and ISVs, Aduna aims to transform

the telecom landscape with scalable and interoperable network APIs