رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

AEMP Expands Market Presence by Partnering with 50 Real Estate Developers in 2025: Abdelrahman Essam

AE Media Production Doubles Business Volume and Prepares for Market Leadership in 2026

AEMP – AE Media Production has reported exceptional performance in 2025, successfully doubling its business volume year-on-year while significantly expanding its footprint across Egypt and international markets. The strong results reflect the company’s solid execution strategy and its growing leadership in delivering advanced media and advertising solutions for the real estate sector.

Dr. Abdelrahman Essam, CEO of AEMP, stated that the company achieved unprecedented market penetration during 2025, despite the challenges facing the media and real estate industries.

World-Class Projects and European Market Expansion

Essam noted that the scale of AEMP’s expansion in 2025 exceeded twice the achievements of 2024, alongside the delivery of world-class media projects, most notably through collaborations with Swiss companies serving the European market.

He emphasized that these partnerships further strengthen AEMP’s position as a leading provider of integrated visual solutions and full-service media production, both regionally and internationally.

AEMP

2026 Strategy: AI-Driven Media Solutions for Real Estate Developers

According to Essam, the company’s achievements in 2025 represent a launchpad for a new growth phase in 2026, driven by the integration of advanced technologies and artificial intelligence across AEMP’s media, documentary, and advertising production services.

This approach aims to provide innovative, high-impact media solutions that enable real estate developers to present their projects more effectively and competitively in the market.

Geographic Expansion and First Branch in Upper Egypt

The CEO revealed that AEMP’s 2026 strategy includes wide-scale geographic expansion, with operations spanning multiple governorates, including Ras Sedr, Ain Sokhna, the North Coast, El Gouna, Sohag, and Assiut.

He also announced that the company is preparing to open its first branch in Upper Egypt in 2026, as part of a comprehensive plan to strengthen its presence in the region and support real estate developers with ambitious expansion strategies.

Targeting Market Leadership in Real Estate Media

Essam added that AEMP expects to capture the largest share of the real estate media market in 2026, supported by in-depth market research, detailed analysis of client and end-user needs, and the launch of new technological services introduced to the market for the first time.

Professional Team and Global-Standard Production Capabilities

The CEO highlighted that AEMP’s success is built on a highly professional team with extensive expertise in visual production and cinematography, backed by state-of-the-art media systems and technologies.

He added that the company operates with a fully integrated technical infrastructure, including advanced filming and production equipment, enabling it to deliver global-standard content that competes with leading international media firms.

Partnerships with Over 50 Real Estate Developers in One Year

“AEMP has become the leading media partner for real estate developers in its field,” Essam said, noting that the company collaborated with more than 50 real estate development companies across Egypt in 2025.

This growth reflects AEMP’s broad geographic reach, extending from Ain Sokhna and the North Coast to Upper Egypt, with a particular focus on Luxor. He added that AEMP played a key role in the media campaigns of some of the most successful and high-profile real estate projects, achieving strong results upon launch.

Expanding Beyond Real Estate with Global Brands

Essam also pointed out that AEMP’s portfolio extends beyond real estate, encompassing collaborations with major global companies, including Amazon and eBay. These partnerships, he said, highlight the capability of the Egyptian media industry to deliver internationally competitive content, not only on a local scale but across global markets.

Looking Ahead: Tripling Results in 2026

Concluding his remarks, Essam stated:
“The record results achieved in 2025 pave the way for tripling our performance in 2026, as part of an ambitious expansion strategy focused on sustainable growth, innovation, and qualitative development.”

AEMP to Deliver Creative Content for Three Flagship LARZ Developments Projects in Egypt’s New Capital

Strategic Partnership Strengthens Real Estate Media and Creative Production

As part of its expansion strategy and ongoing efforts to strengthen its footprint in the real estate content market, AEMP – AE Media Production has announced the signing of a strategic cooperation agreement with LARZ Developments, a subsidiary of Al Gaweesh Group—a diversified investment conglomerate operating in Egypt since 1982 across multiple sectors, including GMC and several affiliated companies.

The partnership aims to deliver a fully integrated portfolio of promotional, advertising, and documentary media services for a number of LARZ Developments’ real estate projects, most notably its latest development in Egypt’s New Administrative Capital.

AEMP

Creative Content for Three Major Real Estate Projects

Under the agreement, AEMP will execute media and promotional works for three of LARZ Developments’ flagship projects: Madai, KOV Mall, and LARZ Business Hub.

Among them, Madai stands as the largest project within LARZ Developments’ portfolio in the New Capital and represents a cornerstone development that reflects the company’s strategic vision of delivering high-investment-value real estate projects.

AEMP to Deliver Integrated Visual Documentation

Commenting on the partnership, Dr. Abdelrahman Essam, CEO of AEMP, stated that the collaboration is designed to provide an integrated visual documentation framework, encompassing the production of promotional and documentary films, as well as the development and execution of innovative creative content tailored to each project.

He explained that this approach highlights the developer’s strength and the scale of its investments, while supporting marketing and promotional strategies across Egypt’s growing real estate market.

KOV Mall and LARZ Business Hub: Showcasing Quality and Progress

Essam noted that KOV Mall is among the completed projects and enjoys a prime strategic location opposite Emaar Mivida. Its interior design was executed by Hany Saad Innovations, enabling the production of premium visual content that showcases construction quality and architectural precision.

Meanwhile, LARZ Business Hub is currently under development, with its various construction phases being professionally documented, alongside ongoing documentation of the Madai project in the New Administrative Capital.

Building a Cohesive Visual Identity for LARZ Developments

He added that through this collaboration, AEMP aims to deliver a cohesive visual narrative that reflects LARZ Developments’ solid construction capabilities and investment expertise, particularly given the company’s affiliation with a consortium that includes GMC and Al Gaweesh Group, two of the leading entities in Egypt’s construction and investment sectors.

Bold Craft Joins as Branding and Visual Identity Partner

Essam concluded that the partnership also extends to the development of the projects’ visual identities, in collaboration with Bold Craft, a specialist in corporate and real estate branding. This ensures the delivery of comprehensive content that seamlessly blends strategic vision, brand consistency, and high-quality professional media production.

AEMP and A Plus Developments Join Forces to Boost Real Estate Presence in East and West Cairo

AE Media Production (AEMP) has announced a strategic partnership with A Plus Developments

to support its latest projects and visual rebranding initiatives This collaboration reinforces AEMP’s

leadership in promotional and documentary film production and builds on its successful partnerships

across multiple new cities in East and West Cairo

Stay’n: A Mixed-Use Development in West Cairo

Dr. Abdel Rahman Essam, CEO of AEMP, stated that the company is producing comprehensive

visual documentation and creative content for A Plus Developments’ latest project, Stay’n, in West

Cairo. This follows AEMP’s work on four previous projects Jiran, Shadows Business Park, Connect 4, and

The Address, showcasing the company’s track record in delivering high-quality media production for real

estate projects He added that Stay’n is a mixed-use development that includes a hotel component

aligning with the government’s plan to expand hotel capacity to accommodate growing tourist arrivals

 The project’s strategic location enhances its competitiveness, ensures long-term success, and offers a

high return on investment in West Cairo

Visual Identity and Brand Development

Dr. Essam explained that A Plus Developments has recently undertaken a comprehensive

visual identity redevelopment, which AEMP is executing through an innovative artistic vision

This approach documents the company’s history, portfolio, and future expansion plans

AEMP has played a pivotal role in documenting and photographing all previous A Plus projects

in addition to producing high-quality media materials, establishing itself as the strategic media

partner for the company’s growth and rebranding initiatives

Strategic Outlook for 2026 and Beyond

Dr. Essam emphasized that AEMP aims to achieve a qualitative leap with A Plus Developments

in 2026, through more advanced projects across East and West Cairo, strengthening both

companies’ market presence and expanding their operations across Greater Cairo and beyond

He highlighted that this partnership reflects AEMP’s commitment to providing professional content

for real estate companies during their growth and development phases, while emphasizing the value

of visual identity as a key tool for brand building

شراكة استراتيجية بين AEMP وA PLUS لتطوير الهوية البصرية والمشروعات العقارية

أعلنت شركة AEMP – AE Media Production عن تعاونها مع A PLUS للتطوير العقاري لتعزيز

انتشارها في المدن الجديدة بشرق وغرب القاهرة ويأتي هذا التعاون ضمن استراتيجية AEMP

لتقديم محتوى إعلامي احترافي في مجال إنتاج الأفلام الدعائية والوثائقية، وتوثيق المشروعات

العقارية الكبرى بالشراكة مع أبرز اللاعبين في السوق العقاري المصري.

Stay’n مشروع متعدد الاستخدامات في غرب القاهرة

قال الدكتور عبد الرحمن عصام، الرئيس التنفيذي لشركة AEMP ، إن شركته تتولى إنتاج أفلام

التوثيق البصري والمحتوى الإبداعي لأحدث مشروعات A PLUS العقارية، أبرزها مشروع Stay’n

في غرب القاهرة، بالإضافة إلى أربعة مشروعات سابقة هي: Jiran،

Shadows Business Park، Connect 4، وThe Address وأضاف أن مشروع Stay’n يضم جزءًا فندقيًا

لدعم خطة الدولة لزيادة حجم الغرف الفندقية لاستيعاب زيادة أعداد السياح، كما يتميز بموقع استراتيجي

يعزز من تنافسيته ويضمن عائدًا قويًا على الاستثمار في غرب القاهرة.

تطوير الهوية البصرية لـ A PLUS

أوضح عبد الرحمن عصام أن A PLUS للتطوير العقاري بدأت مؤخرًا في تطوير شامل للهوية البصرية،

وهو ما تقوم AEMP بتنفيذه عبر رؤية فنية مبتكرة توثق تاريخ الشركة وسابقة أعمالها وتوجهاتها المستقبلية.

وأشار إلى أن AEMP لعبت دورًا محوريًا في توثيق وتصوير جميع مشروعات A PLUS السابقة، بالإضافة إلى إنتاج

المواد الإعلامية الخاصة بها، ما يجعلها الشريك الإعلامي الاستراتيجي لدعم خطط التطوير والتوسع للشركة

في مختلف المدن الجديدة.

رؤية مستقبلية للتوسع في السوق العقاري

أكد عبد الرحمن عصام أن AEMP تتطلع إلى تحقيق نقلة نوعية جديدة مع A PLUS خلال 2026، عبر تنفيذ

مشروعات أكثر تطورًا في شرق وغرب القاهرة، بما يعزز حضور الطرفين في السوق العقاري ويفتح آفاقًا

أوسع لنشاطاتهما داخل القاهرة الكبرى وخارجها وأشار إلى أن هذا التعاون يأتي ضمن رؤية AEMP لتقديم

محتوى إعلامي احترافي للشركات العقارية في مراحل النمو والتطوير، ويساهم في إبراز قيمة الهوية البصرية

كأداة رئيسية لبناء العلامات التجارية.

 

AEMP Strengthens Market Position at Cityscape Egypt 2025 with Key Real Estate Collaborations

AEMP – AE Media Production solidified its position as a key player in the real

estate marketing industry during Cityscape Egypt 2025, showcasing a powerful

presence through strategic collaborations with 12 prominent real estate developers

This participation underscores AEMP’s role as a trusted success partner for major players

in the Egyptian real estate development market

AEMP’s Strategic Collaborations with Top Real Estate Developers

Dr Abdel Rahman Essam, CEO of AEMP, expressed pride in the company’s achievements

 stating, “This success crowns a long journey of dedication with our real estate development

partners” He highlighted that AEMP has focused on building strong, trust-based, and professional

relationships while delivering high-quality visual and marketing content that accurately represents

the real estate projects on the ground

Cityscape Egypt 2025: A Platform for Expanding Real Estate Marketing Excellence

Dr Essam emphasized that AEMP’s participation in Cityscape Egypt 2025 extends its

fruitful partnerships with leading real estate developers, which form the foundation of the

company’s sustained leadership in media production and real estate marketing He noted that

Cityscape remains one of the most important real estate events in Egypt, providing an ideal

platform for showcasing innovative marketing solutions

Partnership Highlights: Collaborating with 12 Leading Developers

Among the 12 collaborating companies were Concrete, La Sirena, Khaled

Sabry Real Estate Development, and Nawasi Real Estate Development Dr Essam

pointed out that AEMP and these developers share a unified goal to deliver a superior

marketing experience that highlights the strength and quality of their projects while targeting

the right customer segments effectively

Impactful Visual Content Driving Real Estate Sales

AEMP’s CEO shared a success story where a client completed a property purchase

influenced by a video produced by This video offered a comprehensive view of

the project’s actual implementation, illustrating the critical role of documentary-style marketing

videos in conveying a developer’s message and building buyer confidence

Building Trust and Driving Market Leadership in Real Estate Marketing

Dr Essam concluded by affirming that  partnerships with leading real estate

developers reflect mutual trust and genuine collaboration The company’s integrated

approach to utilizing visual media and persuasive marketing content continues to motivate

clients and drive purchasing decisions “At AEMP, we are committed to strengthening our

market presence and expanding our strategic partnerships,” he said. “This will solidify our

position as a leading force in media production and real estate marketing across Egypt and the broader region