رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

IWG and Gedico Communities Forge Strategic Partnership to Revolutionize Administrative Capital’s Real Estate Sector

In a groundbreaking move that reflects a transformative shift in integrated real estate

development within Egypt’s Administrative Capital, Gedico Communities has announced

a strategic partnership with IWG, the global leader behind Regus, a prominent brand specializing

in flexible workspace management This partnership is part of the Nebu Business Court project

located in the Administrative District, marking one of the most notable collaborations in the region’s

real estate sector

A Unique Collaboration to Enhance Nebu Business Court’s Value and Efficiency

The collaboration between Gedico Communities and IWG will give Nebu Business Court an

unprecedented operational and investment dimension As a global leader in flexible workspace

management, IWG will significantly improve the operational efficiency, service quality, and overall

value of the project’s real estate assets This partnership represents a substantial shift from the

traditional administrative building” concept to a more modern and dynamic “fully integrated system

The project is not just about having a prime location or innovative architectural design it extends

to a world-class operational model that meets the needs of major local and international companies

and institutions.

Nebu Business Court: A One-of-a-Kind Project in the Administrative Capital

The Nebu Business Court project stands out as one of the few—if not the only—projects in the

Administrative District that combines a strategic location, distinctive architectural design, and an

operational partnership with a global brand like IWG This unique combination makes it a highly

attractive option in this vital area of the New Administrative Capital

Boosting Market Value and Investment Opportunities

This strategic partnership directly enhances the market value and investment potential

of Nebu Business Court, while maintaining competitive pricing The project is now positioned

as one of the best options in terms of value-for-money in the New Capital, particularly given

the increasing demand for ready-to-operate administrative projects that adhere to international

standards Investors and clients also benefit from reduced operational risks, guaranteed sustainable

returns, and the potential for higher resale or leasing opportunities, ensuring the long-term appeal

and profitability of the project

New Capital: A Global Investment Destination

This partnership further solidifies the New Administrative Capital’s position as a global

investment hub, not just because of the scale of its projects, but also due to the quality

of partnerships and modern operational models that align with global economic trends and

the evolving needs of companies and institutions Nebu Business Court is now regarded as

more than just a real estate development; it is an investment model that mirrors the growth

and transformation of the Egyptian market and its ability to attract prominent international brands

Transforming the Administrative District with a Fully Integrated Management Experience

The collaboration between Gedico Communities and IWG elevates the Nebu Business

Court to a fully integrated management experience that blends the strength of the developer

the expertise of a global operator, and an exceptional location This project presents a new

model for administrative real estate in Egypt and the region, setting a benchmark for future

developments within the New Administrative Capital

Gedico Communities’ Vision for Long-Term Value

Dr. Ahmed El Zalat, Chairman of Gedico Communities, commented, “This partnership

with IWG truly embodies our vision of developing projects that go beyond just location

and design We focus on creating sustainable operational value, which is what makes

Nebu Business Court a unique offering in the New Administrative Capital With this

partnership, the project now offers a comprehensive management model that combines

international standards with cost-effectiveness, ensuring the best value-for-money for investors

IWG’s Expanding Role in Egypt’s Flexible Workspace Market

Youssef Naguib, Managing Director of IWG in Egypt, added, Our continued expansion

aligns with the growing adoption of flexible workspaces by companies As businesses

increasingly embrace the benefits of flexible work models, we have expanded our network

to 31 centers in Egypt, with plans to open 150 more Our workspace solutions have proven

to boost productivity and provide businesses with the flexibility to scale operations up or

down at significantly reduced costsGedico Communities

The Rise of Flexible Workspaces in Egypt’s Commercial Real Estate

Numerous studies by leading academics have shown that flexible workspaces offer a range

of benefits, including improved work-life balance, cost savings, and health advantages for

employees Employers also benefit from these work models through increased productivity

cost savings, and a more efficient and engaged workforce As the flexible workspace market

continues to grow, it is projected that these spaces will account for 30% of all commercial

real estate by 2030, further demonstrating the long-term viability of the flexible work environment

in Egypt and beyond This strategic partnership between IWG and Gedico Communities marks a

significant shift in the Egyptian real estate sector, particularly in the Administrative Capital

By combining a prime location, cutting-edge design, and a global operational partner, Nebu

Business Court is set to redefine the standards for administrative real estate in Egypt and the

wider region With an eye on future growth and investment, this collaboration offers unparalleled

opportunities for both investors and businesses in the rapidly evolving commercial real estate market

Madinet Masr launches “Elm Tree Park” in Sarai with EGP 11 billion investments and flexible payment plans

 Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading urban community developers, has announced

the launch of its newest project, “Elm Tree Park,” located within its flagship development “Sarai” in East Cairo.

The project comes with total investments of EGP 11 billion and targeted sales

of EGP 20 billion, reflecting the company’s confidence in the strength and resilience of Egypt’s real estate

market and its continued growth potential.

The launch aligns with Madinet Masr’s expansion and growth strategy, which focuses on

maximizing the company’s strong land portfolio while contributing to the sustainable development of

Egypt’s real estate sector through innovative and customer-centric projects.

Strategic Location Near the New Administrative Capital

Elm Tree Park enjoys a prime location within Sarai, situated along the Cairo–Suez Road and

Al-Amal Axis, just five minutes away from the New Administrative Capital. This strategic

positioning ensures easy accessibility and proximity to key urban destinations, offering residents a

balanced lifestyle that combines modern convenience with suburban tranquility.

A Fully Integrated Project Spanning 113 Acres

The project spans 476,262 square meters (approximately 113 acres) and includes 2,150 diverse

residential units encompassing apartments, standalone villas, townhouses, and S-villas.

Each unit type has been designed to accommodate a range of lifestyles and budgets, providing flexibility

and variety for both homeowners and investors in the Egyptian market.

Flexible and Innovative Payment Plans

In line with its commitment to making property ownership more accessible, Madinet Masr introduces

flexible and innovative payment plans for Elm Tree Park, with monthly installments starting from

EGP 5,094 for studio apartments.

These customized financing solutions reflect the company’s vision of supporting a wider customer

base and stimulating demand in Egypt’s real estate market through affordable ownership opportunities.

Abdallah Sallam: A Milestone in Madinet Masr’s Sustainable Growth Strategy

Commenting on the launch, Eng. Abdallah Sallam, President and CEO of Madinet Masr, said:

“The launch of ‘Elm Tree Park’ marks another step forward in our growth and expansion strategy and reinforces our leadership in Egypt’s real estate market. By introducing flexible payment options, we are making real estate ownership more attainable for a wider segment of Egyptians, contributing to the sector’s sustainability and long-term growth.”

Targeted Sales of EGP 20 Billion Reflect Confidence in Market Strength

Through this launch, Madinet Masr aims to achieve total sales of around EGP 20 billion, a testament

to the company’s confidence in the strength and steady growth of Egypt’s real estate sector

despite global economic challenges.

Sarai: A Flagship Development Offering Integrated Living

Sarai, the flagship project of Madinet Masr, covers a vast 5.5 million square meters and is

located along the Cairo–Suez Road near the New Administrative Capital.

The development offers a unique residential experience that blends modern living with the calm

of suburban life, featuring a wide variety of units including apartments, villas, and townhouses, as well

as extensive amenities and open spaces.

Architectural Design Combining Modernity and Nature

The design of Sarai reflects Madinet Masr’s commitment to delivering exceptional residential

experiences that balance contemporary architecture with natural serenity. The development

prioritizes open green spaces and sustainable urban planning to enhance residents’ quality of life.

Commitment to Sustainable Development

Madinet Masr places sustainability at the heart of its development philosophy. Projects such as

Elm Tree Park incorporate principles of resource efficiency, community well-being, and

environmental balance, aligning with Egypt’s Vision 2030 for sustainable and smart urban expansion.

Egypt’s Real Estate Sector Continues to Grow Despite Global Challenges

The launch of Elm Tree Park reinforces the resilience of Egypt’s real estate market, which

continues to attract both local and international investors.

Driven by strong demand for residential units and long-term investment value, the sector remains

one of the key pillars supporting Egypt’s economic growth.

Madinet Masr: A Legacy of Excellence and Expansion

Established in 1959, Madinet Masr has a rich legacy of developing landmark projects across

Egypt, including Taj City, Zahra, Eytka, Zawn, and North Edge, in addition to Sarai.

The company continues to be a driving force in shaping the future of urban development

in Egypt, offering innovative real estate solutions that meet evolving market needs.

Ambitious Expansion Plans Across Egypt

Building on its success, Madinet Masr continues to expand into new areas across

the country, aiming to diversify its portfolio and create sustainable value for shareholders and

customers while supporting Egypt’s broader urban development goals.

Supporting Egypt’s Vision for Real Estate Export and Investment Attraction

Through its world-class developments and customer-focused strategies, Madinet Masr contributes

to the government’s efforts to promote real estate export and attract foreign investments, positioning

Egypt as a competitive and attractive destination in the regional property market.