The Embassy of India in Egypt commemorated Ayurveda Day with a distinguished event
highlighting the expanding significance of complementary medicine and Ayurveda in preventive
and holistic healthcare systems worldwide
Prominent Experts Unite to Promote Ayurveda and Complementary Medicine
The event convened an expert panel featuring H E Mr Suresh K Reddy, Ambassador
of India to Egypt Prof Aliaa Elgendy, Head of the Complementary Medicine Department
at Egypt’s National Research Centre Prof Mohamed Elshennawi, President of Galala National
University and Dr Prakash, Cultural Director at the Embassy of India in Egypt
In his keynote speech, Ambassador Reddy emphasized India’s rigorous education and licensing
system for Ayurveda practitioners, ensuring high scientific standards and quality care He also
highlighted Ayurveda’s impactful role during the COVID-19 pandemic, where millions benefited from
its natural remedies and therapies, cementing its position as a trusted complementary medicine modality
Sushain Digital Platform Bridges Indian Ayurvedic Experts and Egyptian Audience
Utilizing advanced live video conferencing technology, Sushain, a leading digital platform for
Ayurvedic products and services, facilitated direct interaction between top Ayurvedic doctors from
India and attendees in Egypt The doctors elaborated on the scientific foundations of Ayurveda, detailed
Panchakarma therapies, and engaged in a Q&A session addressing common misconceptions
This interactive approach enhanced understanding and trust in Ayurveda as a reliable complementary
healthcare system Sushain stands out by offering over 25,000 authentic Ayurvedic products sourced
directly from manufacturers, alongside a network of more than 2,000 certified doctors providing
telemedicine consultations
Founder Vikram Singh Parmar: Leveraging Technology to Expand Ayurveda’s Global Reach
Speaking at the event, Vikram Singh Parmar, Founder of Sushain, stated
Ayurveda’s global growth relies on trust and authentic representation By connecting expert doctors
directly with people through technology, we make Ayurveda accessible, scientific, and interactive
This initiative is more than awareness—it builds confidence in Ayurveda as a cornerstone of modern
complementary healthcare
Complementary Medicine and Ayurveda: Shaping the Future of Preventive Healthcare in Egypt and Beyond
The event’s enthusiastic participation underscored the rising prominence of complementary medicine
particularly Ayurveda, in shaping future preventive healthcare models in Egypt and across the globe
This reflects a growing global trend towards integrating traditional systems like Ayurveda with modern
medical practices for comprehensive wellness
