In a landmark initiative aimed at redefining sustainability in Egypt and the wider
region, Nestlé Egypt, People of Now, and engazaat have officially launched the Sustainability 101
Think Business Summit. The announcement was made during a high-profile reception hosted
at the Swiss Residence in Cairo by H.E. Dr. Andreas Baum, Ambassador of Switzerland to Egypt
with participation from senior government officials, private sector leaders, and representatives
of the development community This summit introduces a new platform for cross-sector
collaboration on sustainable development, focusing on climate innovation, regenerative
business models, and empowering local changemakers
A Vision to Reframe Sustainability as an Economic Opportunity
At its core, the Sustainability 101 Think Business Summit aims to shift sustainability from
a compliance mindset to a strategic, revenue-generating, and regenerative business model
A central theme of the summit will be the Water-Energy-Food (WEF) Nexus, an integrated
approach that highlights the interconnectedness of resource security
The launch event set the stage for deeper discussions around how green innovation and sustainable
entrepreneurship can be leveraged to support climate resilience and economic transformation in Egypt
Sustainability: Resilience and Sustainability Go Hand in Hand
In his opening remarks, Ambassador Dr Andreas Baum emphasized the importance
of private-sector partnerships in driving real impact
“Nestlé has proven to be not only a gold sponsor of our Embassy’s programs but also a true
partner and friend With initiatives like Sustainability 101 Think Business, Nestlé Egypt
shows that reducing environmental impact and supporting communities can go hand in
hand with building resilient economies
Panel Discussion: Beyond Sustainability—Business, Innovation, and Regeneration
A flagship panel titled “Beyond Sustainability Business, Innovation, and the Future
of Regeneration” brought together key leaders from the summit’s founding organizations
Tarek Kamel, Chairman & Managing Director, Nestlé Egypt & Sudan
Amr Mansi, Founder & CEO, People of Now Egypt’s Entrepreneur Awards (EEA)
Muhammad El Demerdash, Co-Founder & CEO, engazaat | The Solar Water Company
The panel underscored the need for a unified ecosystem that connects governments, corporates
innovators, and communities to foster scalable solutions and measurable results in sustainable development
Nestlé Egypt: Leading with Shared Vision and Scalable Solutions
Opening the discussion, Tarek Kamel noted
“We identified a gap—the lack of a unified platform that brings all stakeholders together with
a dedicated focus on sustainability and entrepreneurship. At Nestlé, we chose to support this
summit not just by funding it, but by co-creating a platform that can outlive any single event
He added that Nestlé’s partnership with engazaat, a sustainability-driven startup, and People of Now
the powerhouse behind EEA, aims to develop a year-round calendar of sustainable initiatives
setting a long-term commitment to green transformation in Egypt
People of Now: Making Sustainability a Cultural Movement
Amr Mansi, founder of People of Now, emphasized their goal to make sustainability
a mainstream narrative, much like they did with entrepreneurship in Egypt
“Just as we celebrated entrepreneurship through the EEA, we now aim to spotlight
sustainability as a key pillar of our future economy I believe global companies and
institutions will rally behind this movement once we activate the platform
Proven Regenerative Models for Local Impact
Bringing a grassroots perspective, Muhammad El Demerdash shared insights from
engazaat’s 14-year journey“We started with one question How to do more with less
Today, we’ve proven that sustainability is not a luxury—it’s sound business. We made access
to water and energy more inclusive, proving that profitability and resilience can coexist
He emphasized that knowledge-sharing is the missing link, and that this summit is a vehicle
to make regenerative models accessible to a broader audience—from farmers to multinational companies
What’s Next: Full Summit Set for December 2025
The launch event is only the beginning The first edition of the Sustainability 101
Think Business Summit is scheduled for December 2025 in Cairo The full summit will feature
High-level panel discussions
Hands-on workshops
Scalable green solutions
Case studies from local and international innovators
The summit will be organized by ievents, with MOUNT Communications as the official
media and communications partner
A New Era for Sustainability and Innovation in Egypt
With the launch of the Think Business Summit, Egypt is taking
a bold step toward accelerating its green economy through inclusive partnerships
forward-thinking innovation, and long-term commitment to sustainability The initiative
promises to inspire a new generation of leaders, companies, and policymakers to see
sustainability not just as a responsibility—but as a catalyst for growth, impact, and resilience
