Biography, the prominent subsidiary of El Attal Holding, has announced a record-breaking acceleration in construction works at its flagship project, “101,” located in the heart of Mostakbal City.
During a media site visit, the company showcased that execution rates have already surpassed 20% within just four months, underscoring the group’s 75-year legacy of credibility and operational strength.
Strategic Partnership with “The Arab Contractors”
A cornerstone of the project’s rapid progress is the collaboration with The Arab Contractors, who serve as the main contractor. They are currently spearheading all infrastructure and construction works, including:
Advanced foundation and concrete structures.
Comprehensive utility networks.
Implementation of global safety and quality standards.
Masterplan: Prioritizing Nature and Privacy
Spanning 101 feddans (approximately 424,200 square meters), the project is designed with a “landscape-first” philosophy. Key highlights include:
Low Density: Only 18% of the total land is allocated for buildings.
Expansive Greenery: The remaining 82% is dedicated to lagoons, parks, and open spaces to ensure maximum privacy.
Integrated Lifestyle: The development features world-class clubhouses, health and sports clubs, and dedicated tracks for running and cycling.
Strong Financial Backing and Economic Impact
With investments exceeding EGP 20 billion, “101” reflects El Attal Holding’s robust financial position. The project is designed not only as a luxury residential community but as a high-value real estate product that contributes significantly to the national economy and offers a secure destination for both local and international investors.
Leadership Insights
Eng. Ahmed El Attal, Chairman of El Attal Holding, emphasized the company’s client-centric strategy:
“Our strategy is built on delivering projects with the highest levels of precision. ‘101’ stands as a true testament to our success in developing mixed-use projects rooted in sustainability and quality of life.”
Sherif Saleh, CEO of Biography, added:
“Achieving this progress in record time is the result of strong collaboration with our partners.
We are delivering a benchmark model in urban development driven by innovation and construction excellence.”
A Landmark Destination in Mostakbal City
The “101” project offers a diverse portfolio of units, ranging from luxury apartments and villas to commercial and administrative spaces.
By integrating modern architectural design with smart, sustainable infrastructure, Biography is setting a new standard for urban living in Egypt’s rapidly evolving real estate market.
