Astra Rise Developments has signed a landmark management and operation agreement

with Rotana Hotels to launch its first hotel project in Egypt’s New Capital This strategic

collaboration emphasizes Astra Rise’s vision to provide a comprehensive hotel investment

model that blends a prime location, a solid operational partnership, and a leading regional

hotel brand with a global footprint

Rotana’s First Hotel in Egypt’s New Capital

The new project will be the first hotel by Rotana in the New Capital and marks the

introduction of the Rayhaan by Rotana brand to Egypt This addition places the project

at the forefront of hospitality development in one of the region’s most prominent emerging

cities, further strengthening Rotana’s presence in the Middle East and North Africa

The agreement was signed by Eng Hazem Nassar, CEO of Astra Rise Developments

and Mr Selim El Zyr, Founder and Vice Chairman of Rotana, with the attendance of key

figures such as Mr Philippe Barneres, CEO of Rotana, and Mr. Makram El Zyr, Corporate

VP of Development at Rotana.

Astra Rise: Innovative Hotel Investment Model

Eng Hazem Nassar highlighted that the project marks a paradigm shift in hotel

investments within the New Capital Unlike traditional hotel apartments or serviced

units, the hotel offers a model where investors purchase actual hotel units and

become true partners in the hotel business This globally recognized investment

structure ensures clarity between developers, investors, and operators, while providing

sustainable returns over the long term The hotel will be operated under the Rayhaan

by Rotana brand, known for its premium hospitality services and international operating

standards, said Nassar “By introducing this fully integrated investment model in the New

Capital, we aim to provide unparalleled operational and investment strength

A Fully Integrated Lifestyle Destination

This development is not only a global hotel but also an integrated lifestyle destination

The hotel will feature a comprehensive shopping mall serving both hotel guests and local

residents, alongside a curated selection of international restaurants that enhance the

project’s appeal and investment value Additional amenities include a panoramic open-air

swimming pool and a full suite of hotel and leisure services designed to offer an exceptional

guest experience, placing it among the region’s finest hospitality offerings.

Nassar emphasized that the integrated nature of the project would boost occupancy rates

and enhance the overall investment value, making it an attractive option for investors

looking for high returns

Prime Location with Strategic Advantage

Located in the MU7 district of the New Capital, directly across from the iconic tower,

the monorail station, and the R3 district, the hotel enjoys a prime position with easy

access to key administrative and commercial areas With an investment totaling

EGP 4 billion, the project will operate in line with Rotana’s established operational

standards, further ensuring the project’s success The project builds on Astra Rise’s 15+ years

of experience in contracting and development, complemented by a solid record of executing

national and governmental projects, Nassar explained. “We are working with top-tier

engineering consultants and hotel management experts to ensure the final product meets

Astra Rise international standards and inspires investor confidence

Rotana’s Confidence in the New Capital

Makram El Zyr, Corporate VP of Development at Rotana, stressed the strategic

importance of partnering with Astra Rise for this project. He noted that the decision

to manage the hotel under the Rayhaan by Rotana brand reflects the group’s confidence

in the prime location, exceptional design quality, and strong demand expected in this key area

The Egyptian market is one of Rotana’s most important strategic markets in the region

thanks to the rapid growth in infrastructure and large-scale urban projects,” said El Zyr

Astra Rise The New Capital represents a prime location for hotel growth in the years to come

Setting New Standards in Egypt’s Hotel Sector

With over 30 years of experience in the hospitality industry, Rotana is known for

carefully selecting its partners to ensure high-quality hospitality experiences that

meet international standards while retaining a regional identity El Zyr expressed

confidence that the project would draw significant attention upon launch, positioning

itself as one of the New Capital’s premier hotel developments The project sets a new

benchmark in Egypt’s hotel sector, El Zyr concluded It redefines the relationship between

developers and investors with a transparent operational framework and carefully structured

returns, backed by a reputable hotel brand and proven operational success