Madinet Masr announced the launch of its new subsidiary, “chüm COMMUNITIES”, a specialized platform dedicated to residential and commercial community management, aimed at improving residents’ quality of life and enhancing the operational and investment value of its developments.

The launch reflects the company’s strategy to expand vertically, integrating real estate development with professional post-handover management, ensuring a fully operational ecosystem for sustainable communities.

A New Model for Community Management

chüm COMMUNITIES goes beyond conventional facility management. It provides a comprehensive community management model, focusing on creating interactive, safe, and well-maintained residential and commercial environments.

The platform manages all operational aspects, including daily services, maintenance, security, and public area management, ensuring residents enjoy a high-quality living experience.

Integrated Operational Services

The company offers a wide range of facility management services, including:

Electrical, plumbing, and mechanical maintenance

Cleaning and general upkeep

Landscaping and common area management

Security, access control, and monitoring

Additional services, including internal transport and premium hospitality

These services ensure professional, continuous management across all Madinet Masr developments.

Sustainability and Technology-Driven Approach

chüm COMMUNITIES operates on three main pillars:

Human Capital Investment – trained staff delivering high-quality service

Advanced Technology – modern tools and systems to enhance efficiency

Environmental Sustainability – eco-friendly solutions such as electric vehicles and bicycles to reduce carbon emissions within communities

This approach ensures that operations are efficient, sustainable, and aligned with international best practices.

Executive Statements

Abdallah Sallam, CEO of Madinet Masr, commented:

“The launch of chüm COMMUNITIES represents an evolution in our business model. We believe the true value of any development begins after handover, and this platform allows us to redefine how residents interact with their communities.”

Nihad Sousa, CEO of chüm COMMUNITIES, added:

“Our goal is to transform residential units into fully managed communities, maintaining the highest standards of asset quality while optimizing operational performance for long-term sustainability.”

Current Projects Under Management

chüm COMMUNITIES currently oversees operations in key Madinet Masr developments, including:

Taj City – “Tajed” service management

Sarai – road and gate maintenance

Taj Sultan & Eastwave – landscaping services

Shalya & Taval – facility management and security services

Madinet Masr headquarters operations

Future Expansion Plans

The company plans to expand its services by:

Introducing “Tajed” services in Sarai

Rolling out landscaping and maintenance across all developments

Providing integrated management for Lake Park, Taj Ville, and Cavana

These initiatives position chüm COMMUNITIES as a strategic partner in ensuring long-term success for Madinet Masr projects.

Strategic Impact on the Real Estate Market

The launch supports sustainable urban development in Egypt, aligning with Egypt Vision 2030 by:

Enhancing operational efficiency in residential and commercial communities

Improving residents’ quality of life

Promoting sustainable practices in new urban developments

Strengthening the value proposition of Madinet Masr projects