e& Egypt has officially announced the launch of “The Shift 2026”, a high-level strategic dialogue taking place as a prelude to the 10th edition of Narrative PR Summit.

The event aims to explore how artificial intelligence and technological innovation are reshaping the global economy and influencing decision-making and global power dynamics.

A Strategic Platform for AI and Economic Transformation

Scheduled for May 14, 2026, in Cairo, “The Shift 2026” will bring together policymakers, investors, and technology leaders to discuss the rapid transformations driven by AI and digital innovation across global markets.

Supporting Digital Transformation in Egypt

The initiative reflects the leadership of e& Egypt in advancing digital transformation and accelerating AI adoption across multiple sectors.

The event is organized in collaboration with The Global Narrative as part of preparations for the upcoming summit.

Government Support and High-Level Participation

The event is held under the patronage of Raafat Hindi and Ahmed Kouchouk, highlighting strong government backing for initiatives that promote innovation, investment, and economic growth.

Leadership

According to Hazem Metwally, “The Shift 2026” represents a pivotal platform to highlight the accelerating role of technology in transforming business environments, reinforcing the company’s position as a key enabler of digital solutions and AI technologies in Egypt.

Meanwhile, Lamia Kamel emphasized that the event comes at a critical time, as AI continues to reshape the global economy, adding that the platform aims to foster impactful dialogue and align visions among stakeholders.

Boosting Investment and Economic Competitiveness

“The Shift 2026” highlights technology-driven investment opportunities and reinforces the role of the private sector in driving economic growth. It also supports Egypt’s strategic direction toward a knowledge-based economy and strengthens its position as a regional hub for business and investment.

A Prelude to Narrative PR Summit 2026

The event serves as a key foundation for discussions at the upcoming Narrative PR Summit, focusing on how AI and innovation can enhance Egypt’s investment climate and attract foreign capital.