رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Yalla Group Achieves AED 618 Million Revenue in H1 2025 with Strong User Growth in MENA

Dubai, UAE Yalla Group Limited (NYSE YALA), the largest online social networking

and gaming company in the Middle East and North Africa (MENA), has announced

robust financial results for the second quarter of 2025 The company reported revenues

of AED 310.7 million (US$84.6 million) in Q2, marking a 4.1% year-on-year growth

and a significant net income increase to AED 134.1 million (US$36.5 million)

For the first half of 2025, Yalla Group’s revenues reached AED 618.8 million, with

net income hitting AED 267.7 million, highlighting sustained growth and operational excellence

Growth Driven by Operational Efficiency and User Expansion

Yalla Group’s net margin rose to 43.2% in Q2 2025, driven by enhanced operational

strategies and cost efficiencies. The number of Monthly Active Users (MAUs)

climbed by 8.8%, reaching 42.4 million compared to 39.0 million in Q2 2024

a testament to Yalla’s growing ecosystem in the MENA region

CEO Yang Tao: Focus on Sustainable and Scalable Growth

Yang Tao, Founder, Chairman, and CEO of Yalla Group, expressed pride in the

company’s latest achievements

We delivered another strong set of results in Q2 2025, with revenues surpassing

the high end of our guidance Through optimized user acquisition strategies and

improved internal processes, we increased our net margin and drove efficient growth

Tao emphasized Yalla’s commitment to the MENA region’s digital transformation

“We were among the first to explore online entertainment in MENA Over a decade

, we’ve grown from a team of six to more than 800, serving over 40 million users

Our product strategy focuses on scalable, long-lifecycle offerings backed by sustainable

business models

Looking ahead, Tao confirmed plans to strengthen gaming strategies

expand external partnerships, and diversify Yalla’s product portfolio

allowing the company to explore broader game genres and deepen market understanding

President Saifi Ismail Highlights Strategic Initiatives and Community Engagement

Saifi Ismail, President of Yalla Group, attributed the strong performance to the

company’s resilient business model and engaged user base

Our financial results underline our ability to achieve sustainable growth while

delivering value across the MENA region

He also spotlighted key marketing campaigns and strategic collaborations

that fueled user engagement

A co-branded Yalla Ludo campaign with the Dubai Department of Economy

and Tourism, integrating Dubai’s cultural landmarks into gameplay

Celebrations for Yalla’s 9th anniversary, which set new records for gold coin

consumption on the platform

These initiatives strengthened our community bonds and reinforced our market

leadership, Ismail added

Future Outlook: Innovation, Expansion, and Social Impact

Looking forward, Yalla Group plans to

Enhance its product portfolio with innovative, localized offerings

Deepen regional and international partnerships

Drive social impact through meaningful user experiences

“We’re committed to creating a dynamic digital ecosystem that caters to MENA’s

evolving entertainment and social networking needs,” said Ismail

About Yalla Group Limited

Yalla Group Limited is the leading MENA-based online social networking

and gaming platform, ranked by revenue in 2022. The company operates popular

apps such as Yalla, a voice-centric group chat platform, and Yalla Ludo, which offers

localized casual games with in-game voice chat

The company’s expanding ecosystem includes

YallaChat – Instant messaging tailored for Arabic users

WeMuslim – Supporting religious observance for Arabic-speaking users

Yalla Baloot and 101 Okey Yalla – Localized casual games for regional communities

Yalla Parchis – A Ludo game customized for South American users

Through Yalla Game Limited, the company is also making strides in mid-core and hard

core gaming, capitalizing on its deep MENA market insight

Yalla Group reports record revenues of AED 1.2 billion in 2024

Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, has capped off 2024 with record financial results, reinforcing its leading position in the region’s booming digital sector.

The company reported full-year revenue of AED 1.2 billion ($339.7 million), a significant increase of 6.5% from AED 1.1 billion in 2023. This follows a solid fourth-quarter performce with revenue climbing 12.2% year-over-year to AED 333.5 million ($90.8 million),reflecting continued growth in user engagement and monetization efforts.

.Net income for the quarter rose 9.7% to AED 119.4 million ($32.5 million), while the company maintained a robust net margin of 35.8% and a non-GAAP net margin of 39.3%

Yalla’s user base also expanded sharply. Monthly active users (MAUs) surged 14.4% year-over-year to 41.4 million,while paying users increased 3.2% to 12.3 million. The figures showcase the company’s ability to attract and retain users in an increasingly competitive digital entertainment landscape.

Outstanding performance

Commenting on the results, Yang Tao, Founder, Chairman and CEO of Yalla, said: “We concluded 2024 with another record-breaking quarter, achieving US$90.8 million in revenue and surpassing our guidance for the second consecutive quarter.

This outstanding performance is a testament to our commitment to enhancing user experiences and optimizing operational efficiency, leading to a 26.0% year-over-year increase in operating profitability. As we mark our 10th anniversary in 2025, we are more determined than ever to solidify our leadership in the MENA region by continuously enhancing our ecosystem and delivering cutting-edge digital experiences.”

“AI is revolutionizing the digital landscape, and at Yalla, we are making the most of its potential to create more personalized, immersive experiences for our users. Our deep understanding of MENA’s culture and preferences enables us to refine AI-driven features, optimize user interactions, and drive sustainable growth across our platform.” Tao added.

“The MENA region is experiencing unprecedented digital transformation, and Yalla Group is well-positioned to capitalize on these opportunities. With strong government support for technological advancements and a thriving gaming industry, we will continue expanding our portfolio, investing in innovation, and delivering unparalleled value to our users and stakeholders,” Tao stated.

Maintaining leadership

Meanwhile, Saifi Ismail, President of Yalla Group, commended the company’s record performance over the past year, emphasizing its strong financial and operational growth. He stated, “Looking at our fourth-quarter performance, we are pleased with the continued momentum of our flagship products, which have significantly contributed to our overall growth.

Ismail added: “With our MAU increasing by 14.4% and paying users by 3.2%, we have not only maintained profitability but also strengthened our position in the market. Our ongoing commitment to innovation and user engagement through high-frequency events and product upgrades has allowed us to keep our products relevant and profitable in a rapidly evolving digital landscape.”

“Looking ahead, we are committed to maintaining our leadership in MENA’s digital transformation, driven by our commitment to innovation and operational excellence.
As the digital economy in the region continues to grow, we are well-positioned to make the most of our deep understanding of local user needs and preferences to introduce new products that deliver unmatched value.

Our investments in AI and product development will continue to enhance the user experience, solidifying our position as MENA’s largest online social networking and gaming company,” the President of Yalla Group said.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022.

The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.

Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs.

Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core game in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.

In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA.

Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets.

Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.

YALLA GROUP WINS GOLD STEVIE® AWARD IN 2025

YALLA GROUP was named the winner of a GOLD Stevie® Award for Innovation in Entertainment Apps in the sixth annual Middle East & North Africa Stevie Awards, sponsored by the RAK Chamber of Commerce and Industry.

The Middle East & North Africa Stevie Awards are the only business awards program to recognize innovation in the workplace in 18 nations in the Middle East and North Africa.

The Stevie Awards are widely considered to be the world’s premier business awards, conferring recognition for achievement in programs such as The International Business Awards® for 23 years.

More than 1,100 nominations from organizations across the Middle East and North Africa were considered this year in categories such as Award for Excellence in Innovation in Products & Services, Award for Innovative Management, and Award for Innovation in Corporate Websites, among many others.

Gold, Silver, and Bronze Stevie Award winners were determined by the average scores of 118 executives around the world acting as judges on five juries.

Commenting on Yalla Group’s award recognition, Saifi Ismail, Group President at Yalla Group, said: “We are truly honored to win a golden award for our industry-leading social apps, for the third year in a row. We will continue to build on our success and introduce new and innovative social and gaming applications and features that tailor to the MENA region.”

“We are delighted to recognize the achievements of such a diverse group of organizations across the MENA region in the 2025 edition of the Middle East & North Africa Stevie Awards,” said Stevie Awards President Maggie Miller.

“The quality of nominations received this year was exceptional. The program has grown every year, showing the vast amount of innovation in the MENA region.”

Details about the Middle East & North Africa Stevie Awards and the list of Stevie Award winners are available at http://MENA.Stevieawards.com.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenue in 2022.

The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality.

Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally-focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs.

Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users.

In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA.

Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets. Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users.
For more information, please visit https://ir.yalla.com.

About the Stevie® Awards

Stevie Awards are conferred in nine programs: The American Business Awards®, the Asia-Pacific Stevie Awards, the German Stevie Awards, the Middle East & North Africa Stevie Awards, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Sales & Customer Service, the Stevie Awards for Women in Business and the Stevie Awards for Technology Excellence.

Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations.

Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more

about the Stevie Awards at http://www.StevieAwards.com.