رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

Wajha Developments unveils new “Freeze Installment Payment Plan” option

Wajha Developments launches “Freeze Installment Payment Plan” option to enhance payment flexibility

Wajha Developments introduces “Freeze Installment Payment Plan” option in Egypt’s real estate market

Wajha Developments announced that it has adopted a new philosophy in Egypt’s real estate market, focusing on reshaping the developer’s role through a business model that prioritizes clients’ interests.

 

Wajha Developments

The company said this approach is underpinned by compliance with international standards in execution and investment, strengthening its competitiveness as well as that of Egypt’s real estate sector at the regional and global levels.
Mohamed Abdel Fattah, Founder and General Manager of Wajha Developments, said the company’s strategy is based on in-depth, data-driven analysis of customer needs, with a focus on integrating real estate products into the enhancement of residents’ lifestyles rather than simply selling units.

He added that this approach aims to boost the real value of projects and maximize long-term returns for clients.
Abdel Fattah noted that Egypt’s real estate sector is the largest in the region, which necessitates innovative solutions aligned with global developments. This has prompted the company to introduce business policies being applied for the first time in the Egyptian market, including linking installment schedules to construction progress.

Leveraging its solid financial standing, the company starts project execution from the outset, enabling clients to track progress on-site before committing to a purchase—reinforcing the developer’s role as both financier and builder, rather than merely a seller, the company’s founder pointed out.

He disclosed that this model reflects the company’s dedication to transparency and client trust, serving as a foundation for implementing international execution standards in the Egyptian market and laying the groundwork for future regional expansion to enhance the company’s presence beyond national borders.

To protect clients’ interests, Wajha Developments has implemented flexible payment options that consider economic shifts and individual circumstances. This includes an “Freeze Installment Payment Plan” option, allowing clients to pause payments for a set period in case of unexpected financial difficulties, enhancing both security and long-term trust between developer and its clients.

The company also focuses on providing innovative investment solutions by forming strategic partnerships with specialized brands and experts across different operational sectors. This strategy aims to deliver sustainable, well-planned returns, turning each property unit into a productive asset rather than just a place to live.

Wajha’s new philosophy aims to establish a genuine partnership with clients, based on commitment and tangible execution rather than marketing promises, while developing a competitive Egyptian real estate model that prioritizes the client’s interests.

شركة «WAJHA DEVELOPMENTS» تطرح «تجميد الأقساط» لدعم الثقة والتعاون مع عملائها لأول مرة بالسوق المصري

أعلنت شركة WAJHA DEVELOPMENTS عن تبني فلسفة جديدة في التطوير العقاري بالسوق المصري، تقوم على إعادة تعريف دور المطور العقاري، وتقديم نموذج عمل مختلف يضع مصلحة العميل في قلب عملية التطوير، مع الالتزام بمعايير عالمية في التنفيذ والاستثمار، بما يعزز القدرة التنافسية للشركة والقطاع العقاري المصري على المستويين الإقليمي والدولي.

 

WAJHA DEVELOPMENTS

من جانبه قال محمد عبد الفتاح، المدير العام والمؤسس لشركة WAJHA DEVELOPMENTS، إن استراتيجية عمل الشركة تنطلق من دراسة قوية ودقيقة لاحتياجات العملاء، وربط المنتج العقاري بشكل مباشر بتطوير نمط حياتهم داخل مشروعاتها، وليس تقديم وحدات للبيع فقط، موضحا أن هذه الرؤية تهدف إلى رفع القيمة الحقيقية للمشروعات وتعظيم العائد الاستثماري للعملاء على المدى الطويل.

وأكد أن القطاع العقاري المصري يُعد الأكبر في المنطقة، مما يتطلب حلولًا مبتكرة تتماشى مع التطورات العالمية، وهو ما دفع الشركة إلى تطبيق سياسات عمل تُطرح لأول مرة في السوق المصري، من بينها ربط نسب التنفيذ بمواعيد الأقساط، حيث تعتمد الشركة على ملاءتها المالية القوية لبدء تنفيذ المشروعات فعليًا،

وإتاحة الفرصة أمام العملاء لمعاينة التقدم على أرض الواقع قبل اتخاذ قرار الشراء، في إعادة حقيقية لدور المطور العقاري كممول ومنفذ قبل أن يكون بائعًا.

أضاف أن هذا النموذج يعكس التزام الشركة بالشفافية وبناء الثقة مع العملاء، ويمثل نواة لتطبيق معايير تنفيذ عالمية داخل السوق المصري، بما يمهد الطريق لخطط توسع إقليمية مستقبلية تعزز حضور الشركة خارج الحدود المحلية.

وفي إطار حرصها على حماية مصالح العملاء، تبنت WAJHA DEVELOPMENTS آليات سداد مرنة تراعي المتغيرات الاقتصادية والظروف الشخصية، من خلال إتاحة خيار تجميد الأقساط لفترات محددة حال تعرض العميل لتحديات مالية طارئة، بما يوفر قدرًا أكبر من الأمان والاستقرار ويعزز الثقة في العلاقة طويلة الأجل بين المطور والعميل.

وأشار إلى حرص الشركة على تقديم حلول مبتكرة للعملاء الراغبين في الاستثمار، عبر شراكات استراتيجية مع علامات وخبرات متخصصة في مجالات تشغيلية مختلفة، بما يضمن تحقيق عوائد استثمارية مدروسة ومستدامة، ويحوّل الوحدة العقارية إلى أصل منتج وليس مجرد أصل ساكن.

ولفت إلى أن فلسفة الشركة الجديدة تستهدف بناء علاقة شراكة حقيقية مع العملاء، تقوم على الالتزام والتنفيذ الفعلي، وليس الوعود التسويقية، مع العمل على تطوير نموذج عقاري مصري قادر على المنافسة عالميًا، ويضع مصلحة العميل في صدارة أولوياته.

WAJHA DEVELOPMENTS Appoints Mohamed Abdel Fattah as Co-Founder and Managing Director

Wajha Developments has announced the appointment of Mr. Mohamed Abdel Fattah as Co-Founder

and Managing Director, a move that reflects the company’s commitment to strengthening its executive

leadership and driving forward its ambitious expansion strategy within the Egyptian real estate market

This strategic addition enhances the company’s founding expertise across construction, real estate development

entrepreneurship, finance, investment, and strategic marketing, enabling the development of an integrated

business model built on innovation and high-value real estate solutions

New Leadership Marks a Major Phase of Growth and Governance Enhancement

The appointment of Mohamed Abdel Fattah represents a pivotal milestone for Wajha Developments

reinforcing internal governance and positioning the company for a new era of accelerated growth

With a solid institutional framework in place, the company is well-prepared to execute its strategic

vision and introduce groundbreaking development and financing solutions tailored for the evolving

dynamics of Egypt’s real estate sector This year marks the company’s official launch, while 2026 is

expected to showcase the full implementation of its strategic investment roadmap, signaling a

transformative phase for the company

A 15-Year Track Record Across Multiple Sectors and Global Markets

With over 15 years of diverse experience, Abdel Fattah brings substantial value to the executive team

 His career spans senior positions in leading global and domestic companies across sectors including

telecommunications, insurance, banking, real estate development, and finance, with professional exposure

in Egypt, the UAE, Turkey, and Oman Academically, he holds an MBA, along with advanced diplomas in

finance, technology, innovation, crisis and risk management, valuation, and mergers & acquisitions

His educational background also includes executive programs from the University of Oxford and the

American University in Cairo, equipping him with the strategic insight required to drive expansion

and organizational transformation

Expertise in Growth Hacking and Strategic Transformation

Abdel Fattah also brings strong expertise in Growth Hacking, having crafted innovative

growth strategies and guided companies through advanced expansion phases His work in

institutional transformation and crisis management reflects his ability to drive scalable

success and support long-term business sustainability within competitive markets

A Clear Vision for the Egyptian Real Estate Market and Innovative Solutions

Commenting on his appointment, Mohamed Abdel Fattah stated that his decision to join

Wajha Developments followed an in-depth study of the Egyptian real estate market, identifying

real gaps that developers can productively address. One of the most notable gaps, he explained

is the significant shortage of hotel rooms—a challenge the company is already working to tackle

through innovative concepts to be revealed as part of its 2026 strategic plan

A Payment Model Linked to Actual Construction Progress

Abdel Fattah highlighted the company’s adoption of a construction progress-based payment model

which replaces traditional equal installment plans. Under this system, the client’s payment schedule is

directly tied to real-time construction milestones, offering heightened transparency and ensuring investors

receive real value aligned with on-site progress He emphasized: “Linking payment installments to actual

construction progress sets a strong benchmark of innovation for Wajha Developments in the Egyptian real

estate market. This model enhances financial security for clients and reflects our confidence in delivering

projects on schedule, backed by the company’s solid financial standing

Strategic Expansion Plans and New Projects in 2026

Mohamed Abdel Fattah Looking ahead, Abdel Fattah revealed that Wajha Developments plans to launch one or

two new projects in 2026, alongside a carefully planned expansion of its land bank The company

is currently exploring land acquisitions in the Red Sea and Sheikh Zayed, and is evaluating opportunities

to enter the New Cairo market—supporting its long-term expansion strategy

Over 35 Years of Combined Founders’ Experience

Mohamed Abdel Fattah Wajha Developments builds on more than 35 years of cumulative experience among its

founders, including 24 years in construction and contracting, during which they contributed

to major national projects, and 11 years in real estate development through participation

in diverse property ventures This extensive background enables the company to provide a unique

innovation-driven real estate product, supported by an executive and strategic team with proven

expertise in leadership, project delivery, and market innovation