Bosta, the region’s leading logistics technology platform, has announced a strategic partnership
with Tactful AI, the Egypt-founded customer experience (CX) platform, in a move aimed at redefining
service excellence and customer engagement across the Middle East Founded in 2016, Bosta has grown
into a trusted logistics and commerce enabler for thousands of e-commerce and retail businesses Beyond
last-mile delivery, Bosta offers fulfillment solutions and Bosta Capital, its financing arm designed to support
merchant growth.With a digital-first operating model and a high overnight delivery success rate of ~96%
Bosta continues to set benchmarks in reliability, scalability, and service quality in the logistics ecosystem
Tactful AI: Driving Intelligent Customer Engagement
Operating from Egypt and the UK, Tactful AI provides a comprehensive CX platform
that unifies omnichannel engagement, real-time conversational analytics, and a no
code automation engine The platform handles millions of customer interactions
monthly, helping businesses
Increase customer satisfaction by ~60%
Boost revenue by ~25%
Save thousands of operational hours
Tactful AI’s solutions empower businesses to streamline customer service
optimize workflows, and deliver seamless, data-driven interactions at scale
Partnership for Data-Driven CX Transformation
The collaboration combines Bosta’s extensive logistics infrastructure with Tactful
AI’s intelligent CX platform, enabling Unified omnichannel communication All interactions
across chat, social media, and messaging channels are routed through a single intelligent
interface for real-time visibility Automation of routine tasks Freeing teams to focus on high-value
proactive customer engagement Real-time insights and analytics Conversational intelligence identifies
patterns, sentiment, and areas for service improvement Agile CX development: Tactful AI’s no-code automation
studio allows rapid deployment of new workflows and service enhancements without technical bottlenecks
This alignment creates a strong foundation for regional CX innovation, delivering world-class experiences
and operational efficiency
Leadership Insights
Mohamed Elmasry, Founder & CEO of Tactful AI, said
At Tactful, the future of CX is about orchestrating intelligent customer journeys powered by data
automation, and the right human–AI blend. Our partnership with Bosta enables transformation at speed
and scale, turning every conversation into a strategic asset and setting a new benchmark for CX in the
Middle East Mohamed Ezzat, CEO & Co-Founder of Bosta, commented Our mission has always been to
simplify logistics and empower SMEs while delivering exceptional service. Customer experience is the key
driver of our next growth phase, and partnering with Tactful AI reinforces our belief in local innovation
and our commitment to shaping the future of logistics in the region
Strategic Impacts of the Partnership
360° customer view: Centralized insights across all digital touchpoints
Enhanced efficiency: Automation frees agents for high-value tasks
Data-driven service improvement: Real-time analytics enhance decision-making
Rapid CX innovation: No-code platform enables agile deployment of new customer journeys
Locally built, globally competitive technology: Showcasing Egyptian innovation with regional impact
About Bosta
Bosta is a technology-driven logistics and delivery platform, empowering e-commerce and
retail businesses with real-time tracking, seamless fulfillment solutions, and financing services
With a 96% delivery success rate, Bosta is redefining the logistics experience for merchants and
customers across the Middle East
About Tactful AI
Tactful AI is an omnichannel customer experience platform offering real-time conversational
analytics and no-code automation to transform the way companies engage, support, and grow
with their customers Founded in Egypt and operating across the Middle East and Europe
Tactful AI combines local innovation with global standards
