SUD showcases key achievements in 2024 and unveils its targets for 2025
SUD targets EGP 7bn in sales and allocates EGP 5bn for construction in 2025
SUD successfully delivers 1,500 units across its projects in 2024 and targets the handover of 3,000 new units in 2025
The third generation brings fresh energy, ambition, and vision under the founders’ strong guidance, says Mohamed Shalaby
Safwa Urban Development (SUD) unveiled its major accomplishments in 2024, marking a year of strong achievements that reinforce its expansion and investment strategy for 2025.
SUD
The company also unveiled its upcoming projects and future plans during its annual Iftar event, attended by executives, employees, success partners, and a distinguished group of journalists and media professionals.
Mohamed Shalaby, CEO and Managing Director of SUD, highlighted that the company’s investment plan for the current year includes significant investments to accelerate construction rates and ensure timely project deliveries.
Shalaby said that the SUD plans to inject EGP 5bn into construction in 2025, compared to EGP 4bn last year, reflecting a rapid pace of development across all its projects.
He added that the company achieved strong sales across all its projects last year, selling 100,000 sqm, including various unit types. This year, SUD aims to achieve sales of EGP 7bn, supported by an ambitious plan to launch new projects.
He also highlighted that the company’s total land portfolio amounts to 2 million sqm, noted that SUD has ambitious plans to develop this substantial portfolio, aligning with the state’s comprehensive urban development strategy and delivering landmark projects across Egypt.
He emphasized that the company funds its projects through self-financing.
He further pointed out, “SUD is one of Egypt’s leading urban development companies, with a diverse portfolio of projects that have earned it a prestigious position among top developers. Since its inception in 1996, the company has successfully developed 25 projects across various governorates, including advanced residential communities, commercial centers, tourist resorts, medical, educational, and sports projects—all blending modernity with authenticity.”
He disclosed that the company has succeeded across three generations in solidifying its leadership in the real estate market while preparing a new generation to take on key leadership roles. Currently, the third generation holds vital positions within the company, bringing fresh ambition and vision under the strong guidance of its founders.
For his part, Dr. Medhat Shalaby, Chairman of SUD, stated that the company’s strong track record reinforces its ambitious future plans.
Shalaby said that SUD is set to launch fully integrated urban developments, commercial and administrative projects, and hotel units, with details to be announced soon. These upcoming projects will stand out for their unique and exceptional features.
He added, “The volume of unit deliveries is the strongest indicator of a company’s success and commitment to execution, strengthening customer trust. Deliveries turn our plans into reality, and in the past year, we successfully handed over around 1,500 units. This year, we aim to deliver 3,000 units.”
He pointed out that SUD was among the first companies to acquire land in the New Administrative Capital, strategically securing prime locations. Moreover, the company has purchased five plots for five different projects in the capital, with total investments reaching EGP 18bn. This reflects SUD’s confidence in the government’s vision for the city and its commitment to being part of Egypt’s comprehensive urban development plan.
These projects include Capital Heights 1, a 50-acre compound featuring 2,000 residential units, located directly on the central axis and facing the Nativity of Christ Cathedral. In addition to, Capital Heights 2 spans 57 acres and offers 2,450 residential units, including palaces with areas reaching 1,095 sqm. Additionally, Capital Hub 1 is a commercial center situated in one of the most vibrant areas of the New Administrative Capital, covering an area of 30,000 sqm.
The fourth project, Hub 2, spans 35,000 sqm in one of the best locations in the New Administrative Capital. It consists of a basement, ground floor, and two additional floors. Meanwhile, Financial Hub is strategically located in the heart of the Financial District and the Banking District.
Eng. Youssef Shalaby, Board Member of SUD, emphasized that the company closely monitors all phases of construction across its projects to ensure strict adherence to scheduled timelines and the highest quality standards.
SUD has already successfully completed and delivered several projects, including High City, where the company welcomed the new year with a special celebration for its residents, Shalaby said.
He added, “Our projects in the New Administrative Capital are progressing steadily, with completion rates ranging between 60% and 95% for some developments. Despite surrounding challenges, our commitment to our clients remains unwavering. This dedication drives us to exert continuous efforts, closely monitor economic developments, and adapt with flexibility—earning us the trust of our clients and encouraging repeat investments.”
Since its inception, SUD has successfully developed and delivered 7,000 residential units, meeting client expectations and reinforcing their confidence in the company. Through its fully integrated urban communities, SUD has established itself as a key player in Egypt’s real estate market, delivering landmark projects that set new industry standards.
He added that one of the most significant projects launched last year was SUD Pixel, located in the heart of Fifth Settlement, New Cairo. The project is a commercial and administrative building spanning over 3,000 sqm. It consists of two basement levels, a ground floor, a first-floor commercial space, and five administrative floors with flexible unit sizes, allowing clients to choose what best suits their needs.
Eng. Ali Shalaby, a board member of SUD, stated that SUD Integrated Group owns five subsidiaries operating across various sectors. These include SUD, which specializes in real estate development; Design Makers, a company focused on finishing works and landscaping; Lusial General Contracting, specializing in construction; Safwa International Schools, serving the education sector; and a group of medical companies and pharmacies within the healthcare industry.
This diverse portfolio reflects the vast scale of the group and its extensive economic activities across multiple industries, Shalaby explained.
He indicated that SUD collaborates with a vast network of strategic partners across its projects. These include Sabbour Consulting, CAP DMA, Creative ZDC, Arcplan Group, Design Criteria, INJAZ, and ACE Moharram.Bakhoum.
The company also works with leading construction firms such as Maamar Vision, Modern Constructions, Al Andalus construction, 3M Engineering Contracting, Lusail, Grand Trust, Design Makers, and Concreative. Recently, SUD signed a strategic partnership agreement with IWG, the global company behind Regus, HQ, and IWG brands, to provide world-class workspaces within its developments.
He added that SUD holds a diverse project portfolio across multiple governorates, starting with Greater Cairo and the New Administrative Capital. The company is also developing projects in Obour City, including Hai City Compound, which spans 36 acres along the city’s central axis, with the first phase already delivered. Furthermore, SUD is behind Hai City Mall, strategically located on the central axis of Obour City, covering an area of 18,000 sqm.
In Ras El Bar, SUD has developed Sunset 1 compound, a seafront residential-touristic project and the first of its kind in the city. The company has also delivered Sunset 2 resort in New Damietta, offering a mix of apartments and villas to cater to various preferences, along with a range of leisure and service facilities. The project was successfully handed over to clients in 2019.
Besides, Sunset Mall, located within Sunset 2 resort in the New Damietta Chalet Zone, enjoys a prime beachfront location. Another key project is Sunset 3 Resort, spanning 131,000 sqm along the Nile River in Ras El Bar, which has also been delivered to clients.
In New Mansoura, SUD is developing The Pearl compound, a 60-acre project featuring residential buildings and villas. The compound boasts a 550-meter beachfront, along with a clubhouse and multiple commercial malls. With these developments, SUD now serves a customer base of approximately 11,500 clients.
