رئيس مجلس الإدارة
سعيد اسماعيل
رئيس التحرير
مروة أبو زاهر

رئيس مجلس الإدارة
سعيد اسماعيل

رئيس التحرير
مروة أبو زاهر

New Event Developments sells out first phase of Sakan View 1, launches new project in Saudi Arabia

New Event Developments has announced the complete sell-out of the first phase of its flagship Saudi project, Sakan View 1, achieved in record time. Building on this momentum, the company unveiled its second project in the Kingdom, Sakan View 2, reinforcing its commitment to expand in one of the region’s most dynamic real estate markets.

New Event Developments

Customer Confidence and Expansion Strategy
Dr. Hamid Al-Rgwy, Chairman of New Event Developments, stated that the rapid sell-out highlights the company’s ability to deliver integrated real estate products that fulfill customer aspirations while strengthening confidence in its offerings.

 

نيو إيفينت للتطوير

He emphasized that the company’s regional expansion builds on its track record in Egypt, where it has launched several landmark projects. According to Al-Rgwy, the launch of Sakan View 2 is a significant addition to the company’s Saudi portfolio, aligning with its growth strategy to meet the rising demand for premium residential communities with modern designs and integrated services.

 

“The company aims to become one of the leading real estate developers in the Saudi market,” he added.

Sakan View 2 – A Strong Market Addition
Eng. Mohamed Al-Asry, CEO of New Event Developments – Saudi Arabia branch – explained that Sakan View 2 will deliver a new level of urban integration and services tailored to diverse needs, making it a strong addition to the Kingdom’s real estate landscape.

 

He noted that the company’s decision to expand into Saudi Arabia stems from its confidence in the market’s stability,

appeal, and profitability.

 

Strengthening Client Partnerships
Al-Asry further emphasized the company’s commitment to building long-term partnerships with clients in Saudi Arabia. This includes delivering high-quality real estate products, adhering to project timelines, and offering flexible payment plans designed for different customer segments.

 

He concluded by underscoring the company’s focus on post-sale support to ensure client satisfaction and reinforce trust in New Event Developments.

Tactful AI Invests EGP 250 Million to Lead Customer Experience Transformation

Egyptian AI Leader Launches Region’s First End-to-End Customer Experience Platform

Tactful AI, Egypt’s leading innovator in artificial intelligence for customer experience,

has unveiled the Middle East’s first fully integrated, AI-powered customer experience platform

developed entirely in Egypt.

The achievement follows over EGP 250 million in strategic

investments made over the past three years.

Expanding into Europe and the Middle East

The company’s AI solutions spanning conversational commerce and intelligent customer

service are now deployed across markets in the Middle East, UK, and wider Europe.

Tactful AI’s flagship platform is considered Egypt’s first global grade AI solution, currently

being exported to key European markets.

Driving Digital Revenue Growth by Up to 35%

Tactful AI’s intelligent platform manages 100% of customer interactions across digital

channels in real time, boosting team productivity and streamlining service operations.

Businesses using Tactful AI have reported 15–35% digital revenue growth within the

first few months of deployment.

Serving Multiple Sectors with Scalable AI Tools

With over a decade of expertise, Tactful AI delivers agile AI technologies to telecom,

government, hospitality, and e-commerce sectors.

Its intuitive interface combines technical robustness with user friendliness,

making it a go to solution for businesses seeking advanced digital customer engagement.

Ambitious Expansion Plans in MENA and Europe

Headquartered in Egypt with a secondary base in the UK, Tactful AI is eyeing expansion

in Saudi Arabia and the UAE.

Plans include opening local support centers and forming strategic partnerships

across the UK and Western Europe.

CEO: “We Are Exporting AI from Egypt to the World”

“We’re proud of launching the region’s first AI-native customer experience platform,

” said Mohamed El-Masry, Co-Founder and CEO of Tactful AI.

“Our next phase includes scaling globally and doubling down on investment to meet rising demand.”

Positioning Egypt as a Global AI Hub

El-Masry emphasized that Tactful AI’s success shows Egypt’s potential as a global exporter

of AI technologies, powered by skilled local talent. “We’re not just offering software,” he added.

“We’re redefining the future of customer experience proving that world-class innovation

can be built in the Middle East and tailored to its markets.”

Ericsson Opens New Regional Headquarters in Riyadh to Drive Digital Innovation Across MEA

Strategic Move Reinforces Ericsson’s Commitment to Saudi Arabia

Ericsson has officially inaugurated its new regional headquarters in Riyadh, Saudi Arabia,

signaling a significant milestone in its commitment to the Kingdom and the broader Middle East

and Africa (MEA) region. The move underscores Saudi Arabia’s growing status as a tech and

innovation hub in line with Vision 2030.

High-Level Ceremony Marks New Chapter in Regional Operations

The inauguration ceremony was attended by top Saudi government officials and Ericsson leadership, including:

H.E. Eng. Haytham AlOhali, Vice Minister of Communications and Information Technology

H.E. Dr. Abdullah A. Aldubaikhi, Assistant Minister at the Ministry of Investment

H.E. Petra Menander, Swedish Ambassador to Saudi Arabia

Börje Ekholm, President & CEO, Ericsson Group

Patrick Johansson, President of Europe, Middle East and Africa, Ericsson

CEOs of stc Group and Mobily

Supporting Vision 2030 and the National Digital Economy

Officials emphasized that the new regional HQ supports Saudi Arabia’s Vision 2030 by

empowering local talent, driving innovation, and fostering sustainable, tech-led economic development.

The headquarters will act as a hub for collaboration, R&D, and digital transformation in the region.

Accelerating 5G and the Road to 6G

Discussions at the event focused on network evolution, the 6G roadmap, and Ericsson’s

role in shaping inclusive digital infrastructure. The company reaffirmed its commitment

to 5G leadership and emerging technology adoption across sectors.

Gen-E Program: Empowering Future Saudi Talent

Since 2018, Ericsson’s Gen-E Graduate Program at the Riyadh 5G Innovation Hub has

trained over 190 Saudi graduates, 50% of whom are women. The program equips youth

with expertise in 5G, IoT, and AI, contributing directly to local digital transformation.

“Blink Lab”: Advanced Connectivity for Gaming & Beyond

In partnership with King Abdulaziz City for Science and Technology (KACST), Ericsson launched

the Blink Lab—an advanced connectivity research hub focused on gaming, ultra-reliable 5G use

cases, and immersive digital experiences. The lab supports local innovation ecosystems and

global product development.

Driving Research with KAUST to Advance 5G and 6G

Ericsson also collaborates with King Abdullah University of Science and Technology (KAUST)

to accelerate 5G and 6G technologies, enhance scientific research, and nurture future talent—further

aligning with national ICT development goals.

Voices of Support: Building the Future Together

H.E. Dr. Abdullah Aldubaikhi: “This investment shows Saudi Arabia’s leadership in attracting global tech players.”

H.E. Eng. Abdulrahman AlMufadda: “The HQ cements Riyadh as a regional center for innovation.”

stc & Mobily CEOs: “Ericsson is a strategic partner in shaping the region’s digital future.”

Börje Ekholm – CEO, Ericsson: “Riyadh is now at the heart of our regional vision for digital growth.”

Teradix Secures $140,000 Grant from TAQADAM Accelerator Program to Fuel Expansion into Saudi Market

Teradix Secures $140,000 Grant from TAQADAM Accelerator Program to Fuel Expansion into Saudi Market

Cairo, Egypt – November 5, 2024: Teradix, a leading provider of innovative eProcurement solutions in MENA,

announced that it has been awarded a $140,000 grant from the prestigious TAQADAM Accelerator program

at King Abdullah University of Science and Technology (KAUST)

to revolutionize procurement processes in the Saudi market.

The funds secured from the TAQADAM Accelerator program will be pivotal in supporting Teradix’s strategic

expansion into Saudi Arabia.

With a focus on enhancing its eProcurement solutions,

Teradix aims to drive growth, streamline procurement processes,

and deliver unparalleled value to clients in the region.

Teradix offers a comprehensive suite of intuitive procurement solutions

Teradix offers a comprehensive suite of intuitive procurement solutions designed to boost savings

and streamline operations for businesses of all sizes.

The platform enables seamless management of spending from requisitions to contracts,

ensuring every step of the procurement process is efficient and user-friendly.

With innovative sourcing tools, including simple RFQs and advanced reverse auctions,

organizations can achieve significant savings on every procurement request.

Teradix also enhances supplier engagement by consolidating interactions in one centralized location,

fostering better collaboration and communication.

Additionally, their customizable dashboards and reports provide effective insights and analytics,

empowering businesses to make informed decisions and optimize their procurement strategies.

Khaled Aboshady, Co-Founder and CEO of Teradix, expressed his excitement about the milestone, stating,

“Winning this grant from the TAQADAM Accelerator program is a testament to our team’s sheer focus and efforts.

It not only validates our innovative approach to eProcurement but also provides us with the vital resources

to expand our presence in the Saudi market and deliver unparalleled value to our clients in the Kingdom.”

Teradix’s entry into the Saudi market ushers in a new chapter on its journey towards transforming procurement

practices and fostering digital innovation in the region.

The company is poised to leverage this grant to accelerate its growth trajectory

and solidify its position as a key player in the eProcurement space.